TV WEEKLY REPORT FOCUSED ON SUNDAY PUBLICISM
Source: GARB Data: People meter, national base Period: 22-28.06 TG: A 18-49 Currency: BGN gross NEWS PAGE VIEWS KEPT HIGHER LEVELS THAN LAST YEAR PROBABLY DRIVEN BY COVID CRISIS
A L L WEB PAGE VIEWS HOWEVER DECLINED 14 May 14 All sites News sites Mar 13 All sites News sites
+286 +337 +226 +238
-
- 2
K users K users 13 K users K users
8 June 2020 vs the same period 2019 period same the vs 2020 June 8
Real users Real
Peakcrisis the of
May 2020 vs the same period 2019 period same the vs 2020 May
New Normal New
Postcrisis Lockdown
+15% +78% -16% +44% Pageviews
+8pp +10pp +6pp +7pp Reach
Source: Gemius, A18-49 1 PEOPLE STILL SPENT MORE TIME WITH T V
EVEN AFTER THE LOCKDOWN 14 May 14
13 Mar Mar 13 PUT evolution during the crisis
60%
58%
58%
55%
49%
46%
–
43% 42%
PUT +31% +15%
-
37%
13
28 June 2020 vs the same period 2019 period same the vs 2020 June 28
29%
26%
21%
20%
20%
18%
18%
Peak of the crisis the of Peak
May 2020 vs the same period 2019 period same the vs 2020 May
11%
0%
New Normal New
Postcrisis
Lockdown
13 14 15 16 07 08 09 10 11 12 17 18 19 20 21 22 23 00
– – – – – – – – – – – – – – – – – –
12 12 13 14 15 06 06 07 08 09 10 11 16 17 18 19 20 21 22 23 +0:55 +0:25
hour PUT evolution in post-crisis time hour
Time spent Time
31%
31%
31%
30%
29%
29%
29%
29%
22%
15%
14%
10%
9%
7%
5%
4% 4%
pp pp
08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 00
+6 07 +1
1%
Reach
– – – – – – – – – – – – – – – – – –
-
06 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 2 Source: GARB, A18-49 GETTING MORE INTO SUMMER WE OBSERVED 4 T H CONSECUTIVE WEEK OF TV VIEWRSHIP DECLINE
Weekly evol. GARB TSA only
1,4 1,4 1,3 36 1,2 1,2 1,1 31 1,1 1,1 1,1 1,1 1,1 1,0 1,0 1,0 1,0 1,0 1,0 1,0 0,9 23,7 26 0,9 22,4 22,9 21,2 20,7 20,7 20,9 0,8 19,5 19,3 19,6 19,7 19,4 20,4 19,3 21 19,1 18,7 18,8 18,5 18,4 18,0 16,8 17,0 17,1 16,7 16,3 16,2 0,6 0,6-1% 16 0,5 0,5 0,5 0,5 0,4 0,4 0,4-10% 11 0,4 6 0,2
1 0,0 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 w17 w18 w19 w20 w21 w22 w23 w24 w25 w26
State of emergency st *GARB started measure TSA as of 1 May 3 9 12 11 Other 6 25 6 7 31 29 NBG INCREASED 6 Others CARTOON 9 NETWORK 11 PT AUDIENCE BTV CINEMA BNT BTV ACTION BMG at the same time declined. 32 30 28 TSH BTV COMEDY Top 5 channels remained the 6 6 same with Kino Nova and Diema 6 DIEMA BMG Family keeping stable DIEMA FAMILY performance. 22 19 20 KINO NOVA NBG Diema reached 6th place BNT 1 47 outperforming BMG niche 42 45 channels. BTV 25 27 26 NOVA TV
OPT PT All Day OPT PT All Day
4 NOVA TV
7,8 BTV NOVA SUSTAINED BNT 1 D O M I N A N C E 7,5 THROUGHOUT 3,1 KINO NOVA T H E D AY DIEMA FAMILY
NBG niche channels NEXT outperformed BMG channels. DIEMA BNT1 is the only channel BTV COMEDY within top 10 that is not part of 1,22 both major TV groups. BTV CINEMA
BTV ACTION
CARTOON
NETWORK
6-7 7-8 8-9
9-10
10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-24 5 DURING THE LOCKDOWN 120 MINUTES REGISTERED SLIGTHY HIGHER AVERAGE RATING THAN SUNDAY AT N O VA IN THE FOLLOWING PERIOD, HOWERVER, IT COULDN’T SUSTAIN THE AUDIENCE AND NOVA’S PROGRAM OUTPERFROMED IT
Lockdown Post-lockdown Diff% avg rtg avg rtg 10 120 Minutes (17-19) 6,1 4,4 -28% 9 Sunday at Nova (16-19) 5,7 5,1 -11% 8
7
6
5
4
3
2
1
0 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
Lockdown Post-Lockdown 6 BTV REGISTERED THE HIGHEST WEEKLY RATING VIA E V E R M O R E NOVA HOWEVER DOMINATED OVERALL RANKING
Time Channel Title Type Rating % Shr % start 1 BTV Evermore Series 20:00 8,7 28,7 2 NOVA TV Fish on the cake Culinary program 20:00 8,5 28,4 3 NOVA TV Magnum P.I. Series 21:00 8,1 25,5 4 NOVA TV The Hitman's Bodyguard Movies 20:00 8,1 29,6 5 NOVA TV News block News 19:00 8,0 33,9 6 NOVA TV News block News 22:00 7,5 24,6 7 BTV News block News 19:00 7,1 30,2 8 NOVA TV FBI Series 22:30 6,7 24,5 9 BTV Couples Retreat Movies 20:00 6,0 22,0 10 BTV Fi Series 21:00 5,8 18,4 11 NOVA TV Sunday at NOVA Publicism 16:00 5,3 27,7 12 NOVA TV Criminal Minds Series 23:30 5,1 26,1 13 NOVA TV Family Feud TV games 18:00 5,1 26,7 14 NOVA TV Bad company Movies 22:00 5,0 24,1 15 NOVA TV The News News 16:00 4,8 32,2 16 NOVA TV Nichia zemia Publicism 18:00 4,8 28,8 17 NOVA TV The Ugly Truth Movies 20:00 4,8 22,0 18 NOVA TV My New Best Friend Movies 12:30 4,6 27,9 19 BTV This means war Movies 22:30 4,5 20,2 20 NOVA TV Mrs. Fazilet and her daughters Series 13:30 4,5 29,4 7 THANK YOU!
For more details, please contact us at: [email protected] [email protected]