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TV & DIGITAL REPORT JANUARY 2021 TV REPORT FOCUSED ON NOVA NEWS

Source: GARB and Nielsen Admosphere Data: People meter, national base TG: A 18-49 Currency: BGN gross 30 Base Diff 2020 2021 Lockdown

SLIGHTLY 20,4

20 21,5 HIGHER T V 20,8 21,1 19,5 19,0 19,4 AUDIENCE ON 17,9 17,1 15 16,5 Y TD BASE 15,6 15,5 16,0 Jan 2021 registered 5% higher TV viewership than 10 Jan 2020.

- jan feb mar apr may jun jul aug sept oct nov dec

GARB, 18-49 2 Live TV 9 10 8 8 9 9

6 5 20 22 9 11 8 26 27 Other 10 Other 29 29 9 8 NBG INCREASED 8 8 DISCOVERY 7 8 TSH SHARE ON THE BTV ACTION

ACCOUNT OF BNT DIEMA FAMILY 32 35 30 30 28 32 BMG DIEMA BMG 8 8 On channel basis Nova & 7 BTV CINEMA 7 7 NBG 8 bTV declined slightly in all BTV COMEDY time slots, Nova remained 23 22 21 KINO NOVA 19 19 rather stable. 18 Kino Nova was the top niche BNT 1 43 45 44 46 43 45 channel as usual. BTV

26 NOVA TV 25 24 26 25 24

Dec Jan Dec Jan Dec Jan Dec Jan Dec Jan Dec Jan 06:00-18:59 19:00-23:59 All day 06:00-18:59 19:00-23:59 All day

Source: GARB, A18-49 3 Rtg (19:00-22:30) BTV 8,64 16,00 NOVA TV 9,78

NOVE KEPT 13% 14,00 HIGHER 12,00 OVERALL PT AUDIENCE THAN 10,00 BTV IN JANUARY 8,00 bTV outperformed Nova on 6,00 23rd of January with its Saturday movie program. 4,00 2,00

0,00 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Source: GARB, A18-49 4 KANAL 3 WAS Kanal 3 (Jan 20) Nova news (Jan 21) ACQUIRED BY NBG AND REBRANDED AS +15% +17% NOVA NEWS IN J A N UA RY. IT INCREASED 0,20 0,23 0,23 0,27 RATINGB BOTH IN PT & OPT PT O P T H O U R S . Patarinski Live benefited -1% from the new brand of +30% the channel, Offensive kept rather stable audience 0,72 0,71 0,57 0,44

Patarinski Live Offensive 5 2021 STARTED WITH 3% LESS GRPS VS 2020 TOP ADVERTISERS ARE PREDOMINANTLY PHARMA COMPANIES TWO BETTING COMPANIES REACHED TOP 20

TOP ADVERTISERS

NATURPHARMA 9 853 NATUR PRODUCT 8 531 TOTAL TRP30 SEASONALITY STADA 8 299 BILLA 6 109 YTD Rest 2020 21TD RECKITT… 5 769 LIDL 5 361 SANDOZ 4 962 ALLEGRO GROUP 4 953 FICOSOTA SYNTEZ 4 785 FERRERO 4 441 21TD 4 421 1 958 551 PROCTER &… 20TD FORTEX 4 377 SANOFI 4 045 BROBET LIMITED 3 947 -3% GSK 3 871 3 292 188 278 182 661 KAUFLAND WINBET 3 222 2020 2021 jan feb mar apr may jun jul aug sep oct nov dec HENKEL 2 515 NEOPHARM 2 500 EU PHARMACIA 2 498

Source: GARB, A18-49 6 IN JANUARY BTV HAD ITS PT INVENTORY ALMOST FULL Nova had more free space with 81% fulfillment

92 OPT PT 78 73 60 60 50 39 43

36 32 January 2020

bTV BMG niche Nova NBG niche TSH 95 81

61 58 57 50 52 39

29 33 January 2021

7 Source: GARB, based on 12 min/hour ad time. PT (19:00-24:00) DIGITAL REPORT WHAT’S CLUBHOUSE? The Hot New Thing in Clubby Silicon Valley? An App Called Clubhouse

For all the high-minded talk among techies, their new favorite app is an invite-only (so far) social network for mingling with one another.

Source: New York Times, 2021 Clubhouse is a social media app where venture capitalists have gathered to mingle with one another while they are quarantined in their homes

Last summer, the social media app Clubhouse had just a few thousand users, mostly Silicon Valley tech workers and venture capitalists who wanted to connect with one another during the pandemic.

Today, it has millions of users, a valuation of roughly $1 billion and a ton of buzz. Both the Tesla chief executive Elon Musk and the Facebook head Mark Zuckerberg recently appeared on Clubhouse, causing such a stir that the platform nearly crashed.

10 Source: New York Times, CNET, 2021 Imagine if you were in class with everybody in the world

One woman recently discussed spending more than 40 hours a week on it; others have tweeted similar statistics. Clubhouse works by letting people join pop- up audio chat rooms that disappear when they end. Once in the rooms, users are segmented into tiers determined by moderators. Users can join any chat room, see who is speaking or listening, click into a profile page and follow others.

11 Source: New York Times, The Guardian 2021 Source: New York Times, CNET, 2021 1. Branded Events and Clubs - You can simply brand events and clubs by adding something to the effect of ‘Presented by Company X’ in the title of an event and/or the description of a club. How to 2. Intermittent Host Sponsor Reads you might have event moderators rattle off a short Advertise on sponsor read or shout-out every 30 minutes or so, along with some kind of special offer Clubhouse? for participants Four ways to make money on 3. Paid Guest Spots - you might be able to offer the drop-in audio app. pay-to-play for speakers/moderators at your events 4. Product Placement - If you’re running an event on, say, beauty, and you have a club that regularly draws thousands of people to its events, then you will no doubt find brands that will want to get in front of your audience

12 Source: medium.com TOP 20 WEBSITES

Real users Page views Time spent per user Reach-Internet N Node total pc mobile total pc mobile total pc mobile total pc mobile

1 novini.bg 2 144 614 206 111 2 118 839 29 344 690 4 028 924 25 315 765 0:13:51 0:28:01 0:11:18 45,97% 7,17% 47,82% 2 nova.bg 2 134 686 591 476 2 028 456 27 034 549 9 928 747 17 105 803 0:10:47 0:14:22 0:07:09 45,76% 20,58% 45,78% 3 olx.bg 1 957 791 674 340 1 901 431 320 638 954 48 354 041 272 284 913 1:44:21 1:06:28 1:23:52 41,97% 23,46% 42,91% 4 abv.bg 1 918 134 1 253 888 1 216 327 220 417 780 133 298 091 87 119 689 2:07:49 1:59:07 1:18:45 41,12% 43,63% 27,45% 5 btvnovinite.bg 1 670 397 239 451 1 608 496 9 487 215 1 215 160 8 272 054 0:04:34 0:06:47 0:03:44 35,81% 8,33% 36,30% 6 24chasa.bg 1 609 458 308 682 1 517 078 27 742 471 7 363 048 20 379 423 0:26:40 0:55:01 0:17:06 34,50% 10,74% 34,24% 7 dir.bg 1 552 938 366 778 1 397 885 38 359 685 18 063 052 20 296 634 0:33:27 1:13:34 0:17:52 33,29% 12,76% 31,55% 8 blitz.bg 1 516 671 302 142 1 444 578 58 029 468 17 737 971 40 291 497 0:57:44 1:36:03 0:40:31 32,51% 10,51% 32,60% 9 bazar.bg 1 466 310 473 829 1 293 056 90 994 478 29 683 443 61 311 035 0:42:39 0:49:16 0:30:19 31,43% 16,49% 29,18% 10 framar.bg 1 458 277 394 064 1 302 225 9 364 693 2 106 024 7 258 669 0:08:50 0:08:48 0:07:14 31,26% 13,71% 29,39% 11 dariknews.bg 1 387 303 275 376 1 279 115 11 840 163 2 854 257 8 985 906 0:07:23 0:10:49 0:05:40 29,74% 9,58% 28,87% 12 actualno.com 1 316 437 227 650 1 209 484 20 383 286 1 520 787 18 862 499 0:17:00 0:22:33 0:14:15 28,22% 7,92% 27,30% 13 vesti.bg 1 259 900 436 291 1 095 832 18 581 636 7 139 610 11 442 026 0:16:22 0:22:13 0:09:58 27,01% 15,18% 24,73% 14 dnes.bg 1 254 925 212 892 1 174 774 17 909 834 5 035 305 12 874 529 0:15:32 0:37:36 0:09:47 26,90% 7,41% 26,51% 15 vbox7.com 1 245 910 399 176 1 182 434 23 411 144 8 385 146 15 025 998 0:51:57 1:06:36 0:32:16 26,71% 13,89% 26,69% 16 fakti.bg 1 239 789 271 686 1 112 045 30 418 976 7 275 949 23 143 027 0:34:22 0:42:33 0:27:56 26,58% 9,45% 25,10% 17 marica.bg 1 167 894 103 025 1 147 444 20 881 812 1 647 902 19 233 910 0:23:16 0:21:49 0:21:43 25,04% 3,58% 25,90% 18 sinoptik.bg 1 165 847 226 412 1 113 760 50 257 576 8 454 569 41 803 007 0:18:14 0:13:49 0:16:17 24,99% 7,88% 25,14% 19 mobile.bg 1 089 864 285 948 975 663 231 885 446 44 056 932 187 828 515 1:26:39 1:44:20 1:06:13 23,36% 9,95% 22,02% 20 woman.bg 1 039 828 139 685 936 836 5 422 439 678 128 4 744 311 0:03:43 0:04:55 0:03:23 22,29% 4,86% 21,14%

13 Source: Gemius, January’21 THANK YOU!

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