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19 Weekly Report 04-10.05

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19 Weekly Report 04-10.05 TV WEEKLY REPORT FOCUSED ON WEEKDAY LATE PT PROGRAMS Source: GARB Data: People meter, national base Period: 04–10.05. TG: A 18-49 Currency: BGN gross GROWING DIGITAL CONSUMPTION COMPARED TO THE SAME PERIOD IN 2019 All sites News sites +277 +337 +78% K users K users +16% +8pp +10pp Huge increase Uplift in page views Higher Reach in Real users especially via News 10 May 2020 vs the same period 2019 period same the vs 2020 May 10 - 13 Mar Mar 13 Source: Gemius, A18-49 1 TV CONSUMPTION REMAINS HIGH DURIN G THE LOCKDOWN A l m o s t 1 hour more spent with TV per day; ~6pp higher TV coverage; Significant increase in PUT d u r i n g t h e d a y t i m e h o u r s Nielsen GARB +6 +32% +0:58 hour pp Higher PUT Growing time spent with TV Higher Reach PUT evolution 62% 61% 63% 59% 52% 45% 49% 46% 38% 32% 10 May 2020 vs the same period 2019 period same the vs 2020 May 10 28% - 19% 21% 20% 18% 20% 10% 13 Mar Mar 13 06-1% – 07 07 – 08 08 – 09 09 – 10 10 – 11 11 – 12 12 – 13 13 – 14 14 – 15 15 – 16 16 – 17 17 – 18 18 – 19 19 – 20 20 – 21 21 – 22 22 – 23 23 – 00 Source: GARB 2 TV AUDIENCE CONTINUED TO DECREASE ALONG WITH THE UPCOMING END OF THE STATE OF EMERGENCY SHOWING SIGNS TO NORMALIZE WITHIN TYPICAL TV SEASONALITY Live TV TSA Weekly evol. 1,4 1,4 1,4 36 1,3 1,2 1,2 31 1,1 1,1 1,1 1,1 1,1 1,1 1,0 1,0 1,0 1,0 1,0 1,0 23,7 1,0 26 0,9 22,4 22,9 21,2 0,9 20,9 19,7 20,7 20,4 20,7 21 19,1 19,5 19,3 19,6 18,7 18,8 18,5 19,4 19,4 18,6 0,8-4% 16 0,6 0,6 11 0,4 6 0,2 1 0,0 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 w17 w18 w19 State of emergency st *GARB started measure TSA as of 1 May 3 8 10 10 NBG SUSTAINED PT 14 13 12 3 Other LEADERSHIP 6 5 7 Other Cartoon 7 Network DESPITE LOOSING 8 Diema SHARE TSH 5 Diema Family 34 6 1pp decrease for NBG, while BMG 7 32 bTV Action remained stable. BNT increased shares 31 BNT in all time slots by 1pp. TSH decreased 23 bTV Comedy its OPT share 21 by 1pp. BMG 20 Kino Nova Nova decreased audience share by 1pp, bTV Cinema whereas bTV and BNT 1 remained NBG BNT 1 stable. 47 43 40 34 29 bTV Cinema remained the top niche 25 bTV channel. Cartoon Network entered top 10 ranking, outperforming 7/8 TV. Nova OPT PT All Day OPT PT All Day 4 13,3 Nova 9,2 bTV NOVA DECLINED BNT 1 P T P E A K bTV Cinema 2,6 AUDIENCE WITH Kino Nova MORE THAN 1pp T here still is a NEXT gap during bTV Comedy d a y t i m e h o u r s i n Diema Family favor for Nova bTV Action Diema Cartoon Network 6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-24 5 Nicolaos Tsitiridis' Show (22:00h) News block (23:00h) 5,6 5,5 5,7 5,5 5,2 5,3 5,0 4,9 4,6 N O VA L AT E P T 5,9 4,4 5,3 5,2 5,1 P R O G R A M S 5,0 4,9 5,0 4,6 3,9 3,9 I N C R E A S E D AUDIENCE DURING THE LOCKDOWN Familles at Crossroads(22:00h) Undercover Boss (22:00h) Audience viewership of bTV remained Strawberry Moon (22:00h) News block (23:00h) rather stable during the State of emergency, decreasing the past 11,8 11,9 8,4 9,3 10,4 weeks. 9,3 10,0 9,4 8,4 9,4 9,5 9,6 9,2 8,4 9,0 8,3 7,8 8,3 7,7 Nova dominates the late PT slot with 8,5 7,6 7,8 9,6 8,2 8,0 8,2 9,1 all of its programs. 7,0 6,8 6,8 8,0 7,8 9,2 9,0 7,9 8,0 7,9 7,6 6,9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19 State of emergency 7 T O P 2 0 WEEKLY RANKING DOMINATED BY NOVA PT PROGRAMS bTV entered only 2 programs within top 10 Time Channel Title Type Rating % Shr % start 1 Nova Your Face Sounds Familiar Entertainment 20:00 17.0 45.0 2 Nova Kitchen Nightmares Reality 21:00 13.2 39.3 3 Nova All Inclusive Series 20:00 13.1 39.6 4 Nova News - Emergency Feed News 20:30 12.2 35.1 5 Nova Hell’s Kitchen Bulgaria Reality 21:00 11.9 34.9 6 Nova Power Couple Reality 20:00 11.3 36.3 7 Nova Stolen life Series 20:00 11.0 31.2 8 Nova News block News 19:00 10.5 35.3 9 bTV Evermore Series 20:00 10.3 28.5 10 bTV The Voice of Bulgaria Reality 20:00 9.8 31.0 11 Nova Strawberry Moon Series 22:00 9.2 27.9 12 Nova Familles at Crossroads Documentary 22:00 9.0 27.9 13 bTV Cradle 2 the grave Movies 21:00 8.8 27.1 14 bTV Help From Home 2 - Charity Concert Music 20:00 8.2 22.0 15 bTV News block News 19:00 8.2 30.6 16 bTV MasterChef Reality 21:00 8.2 23.4 17 bTV Wife Swap Reality 21:30 7.9 23.0 18 Nova Den of Thieves Movies 21:30 7.9 29.8 19 Nova News block News 23:00 7.8 29.8 20 Nova Family Feud TV games 18:00 6.9 29.5 7 THANK YOU! For more details, please contact us at: [email protected] [email protected] [email protected].
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