Publicis Media Presentation Template
TV & DIGITAL REPORT FEBRUARY 2021 TV REPORT FOCUSED ON BULGARIA’S GOT TALENT 30 Base Diff 2020 2021 Lockdown 25 SLIGHTLY 20,4 20 19,5 21,5 HIGHER T V 20,8 21,1 19,5 19,0 19,4 AUDIENCE ON 17,9 17,1 15 16,5 Y TD BASE 15,6 15,5 16,0 Same as last year, February generated a bit lower TV 10 audience than January. 5 - jan feb mar apr may jun jul aug sept oct nov dec GARB, 18-49 2 Live TV 7 10 10 8 9 9 5 5 22 21 8 8 10 10 27 26 Other 8 30 30 8 Other NBG INCREASED 8 8 NAT GEO SHARE, BMG 8 8 TSH BTV ACTION REMAINED 32 BTV CINEMA 32 29 30 28 27 STABLE BNT DIEMA FAMILY 7 8 DIEMA On channel basis both Nova 7 7 BMG 8 8 and bTV increased PT share BTV COMEDY while BNT1 declined slightly. 23 22 20 KINO NOVA NBG 19 Kino Nova kept top position 18 18 BNT 1 among niche channels 48 45 46 46 45 47 followed by bTV Comedy. BTV 28 NOVA TV 24 23 26 24 25 Jan Feb Jan Feb Jan Feb Jan Feb Jan Feb Jan Feb 06:00-18:59 19:00-23:59 All day 06:00-18:59 19:00-23:59 All day Source: GARB, A18-49 3 Rtg (19:00-22:30) BTV 8,75 NOVA KEPT 19% 16,00 NOVA TV 10,45 HIGHER OVERALL 14,00 PT AUDIENCE THAN BTV IN 12,00 FEBRUARY 10,00 bTV however outperformed 8,00 Nova on several occasions.
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