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Top 20 Advertisers, Gross Budgets, Euro Top 10 Product Sectors Top 20 Advertisers, Gross Budgets, Euro Proportions Of Daily Media Consumption Weekly Ratings and Shares Of The Cable TVs In Bulgaria, All 4+, 2014 Top 20 TV Advertisers, Gross Budgets, Euro Top 10 Product Sectors inTV TV Groups’, market shares by gross ad budgets TV market shares by gross ad budgets, 2014 Total Gross Radio Advertising Expenditures, Million Euro Morning Lunchtime Afternoon Prime time Morning Lunchtime Afternoon Prime time Rating% Share % Procter & gamble 3.57% 20 908 269 14.85% 2.11% 12 374 323 100% Out-of-home Vivacom weekday weekend Diema Family 0.63 3.47 Procter & Gamble 4.03% 20 517 444 16.90% Foods 90% Foods Mondelez 2.90% 16 982 142 14.74% Lidl supermarkets 1.80% 10 544 404 Diema 0.39 2.13 Mondelez 3.33% 16 952 377 16.81% bTV Cinema, 2.84% Radio 80% Kino Nova 0.30 1.64 Nestle Blg 3.24% 16 515 626 14.98% BNT1, 2.02% Nestle Bulgaria 2.83% 16 556 140 13.96% Mtel 1.72% 10 060 296 Cosmetics 2.99% 15 224 317 2013 5.9%, Others, 6.2% 2014 News7, 1.75% Cosmetics 70% bTV Comedy 0.29 1.58 Vivacom 14.85% 2.73% 15 992 577 13.94% Cinema 0.8%, BNT1, 2.0% TV Evropa, 1.29% Vivacom Billa supermarkets 1.20% 7 038 287 Disney Channel 0.28 1.56 Zagorka Ad 2.85% 14 500 516 13.84% 60% Bulgaria ON AIR, 1.1% Fikosota Sintez 2.82% 14 362 751 Pharmaceuticals Zagorka 2.49% 14 546 744 13.61% Technopolis, electronics stores 1.01% 5 935 905 bTV Action 0.28 1.52 12.57% 4.6%, Fox International Disney Channel, 1.0% Newspapers Pharmaceuticals 50% bTV Cinema 0.22 1.20 Mobiltel 2.72% 13 842 423 11.99% Channels, 3.6% bTV Lady, 0.99% Mobiltel 2.47% 14 448 167 11.95% Ariana beer 1.00% 5 880 045 13 442 263 Drinks 7 40% Fox Crime 0.21 1.16 L‘Oreal 2.64% 10.03% bTV Media 12.1% bTV Media Piero9 Kino Nova, 2.88% : Ficosota Sintez 2.46% 14 398 406 10.71% 5 524 972 Magazines Beiersdorf 2.11% 10 731 593 Kamenitza beer 0.94% 30% News 7 0.20 1.11 10.58% Group, 44.9% TV7 Group Group, 46.26% 39.50 36.63 27.47 23.08 25.39 1.98% 10 095 922 Telecommunication ource Drinks Reckitt Benckiser S Cartoon Network 0.18 0.99 14.92% 6.2% L'Oreal 2.36% 13 801 854 9.04% Carrefour hypermarket 0.93% 5 462 976 Diema Family, 3.24% 20% G Internet Lidl Bulgaria 1.96% 9 961 827 B I Discovery Channel 0.17 0.94 8.85% 2010 2011 2012 2013 2014 G T Henkel 1.87% Retail outlets Beiersdorf 1.84% 10 778 787 10.14% 5 167 030 : 9 499 825 Zagorka beer 0.88% 10% TV Evropa 0.15 0.83 7.51% Diema, 3.51% Telecommunications Kamenitsa 1.80% 9 187 513 ource TV Lidl Bulgaria 1.80% 10 544 404 14.52% Walmark food supplements 0.84% 4 936 876 0% S Planeta TV 0.15 0.81 6.95% TV 7, 3.67% bTV, 34.14% 06:00 09:00 12:00 17:00 20:00 23:00 06:00 09:00 12:00 17:00 20:00 23:00 Bella Bulgaria 1.61% 8 175 608 Financial services Fox Life 0.14 0.78 6.01% Reckitt Benckiser 1.74% 10 157 169 8.88% www.emag.bg, online store 0.81% 4 755 457 Coca Cola Co. 1.58% 8 065 027 bTV Comedy, 3.81% Top 18 radio stations 2014, Rating, All 15 - 54 Top 15 Radio Stations – Loyal Listeners, 2014 Super 7 0.14 0.76 5.70% 31.7% Retail outlets 1.57% 7 971 502 7.56% Globul / Telenor Household chemistry Nova Broadcast- Henkel 1.63% 9 510 153 Globul/Telenor 0.79% 4 641 115 National Geographic 0.12 0.64 6.15% Chipita 1.45% 7 367 684 ing Group bTV Action, 4.23% Kamenitza 1.58% 9 216 698 3 803 766 bTV Lady 0.12 0.64 2.76% 35.82% 0.68% 56.64% 6.71% Nescafe instant coffee 0.65% Unilever 1.43% 7 282 138 Motoring Horizont Financial services FOX 0.09 0.52 BG Radio Carlsberg 1.42% 7 226 529 2.60% 0.77% 53.40% Globul / Telenor 1.50% 8 775 470 5.83% 7 Days croissants 0.53% 3 098 525 AXN 0.08 0.46 2.00% 2014 Source: GARB 0.65% Walmark 1.34% 6 836 825 Source: GARB Veselina 45.05% Hobby. Fashion. Sport Nova, 26.09% 0.47% Veselina Bella Bulgaria 1.40% 8 202 442 5.00% Coca Cola 0.49% 2 889 778 TLC 0.08 0.43 Glaxo Smith Kline 1.20% 6 124 490 1.90% 2013 45.90% Household chemistry 0.54% BNT 2 0.08 0.42 Source: GARB Source: GARB N-Joy 46.40% Coca Cola Co. 1.40% 8 161 961 5.39% Pirinsko Pivo, beer 0.46% 2 707 565 0.56% Growth 2014/2013, Proportions Of Yearly Media Consumption Discovery other ch. 0.07 0.41 Darik 0.50% 37.10% Chipita 1.26% 7 367 997 3.18% First Investment Bank, credit 0.46% 2 691 832 Gross Budgets 24 Kitchen 0.06 0.35 Vitosha Cars and motoring, gas stations, 0.45% 46.85% spare parts, etc. Channel 3 0.05 0.30 NJoy Unilever 1.25% 7 308 504 3.09% Jacobs, instant coffee 0.45% 2 644 889 Out-of-home 0.49% 50.20% Online +14.4% NRJ Bulgaria ON AIR 0.05 0.29 0.46% Carlsberg 1.24% 7 072 243 2 327 406 Incl. Mobile +44% 82.1% 83.5% 83.7% 70.9% 83.1% 43.19% 2.89% 2014 Forum Film Bulgaria, movie company 0.40% Source: GARB 0.45% BG Radio Publishing Radio Radio 1 35.60% Out-of-home +21% B Walmark 1.21% 6 141 897 3.00% 2013 Nivea deodorants 0.39% 2 296 389 R 0.45% GA 45.35% , 25.8% 0.40% Source: GARB Source: GARB Radio +10% 7 Radio 1 Source: GARB 33.4% 36.1% 30.0% 22.6% Cinema Z-Rock 5.9% 0.35% 51.30% Press +6.2% 7.6% 6.4% Rating %, National Channels, All 4+, Monday - Sunday, 06:00 - 01:00, 2014 Piero9 4.6% 5.6% 21.1% : 20.3% 19.1% 0.38% 44.36% 25.5% 24.6% 10.2% 7.8% TV Media Groups Fresh! Veronica TV +5.3% ource 11.3% Newspapers Total Gross TV Advertising Expenditures, Million Euro 0.41% S 14.8% 13.7% 16.00 43.50% 49.4% 54.3% bTV Media Group Source: GARB 0.28% 50.2% Horizont BNR 37.94% 40.8% 47.2% bTV, bTV Comedy, bTV Cinema, bTV Action, bTV Lady, Ring.bg 14.00 0.28% Fresh Magazines 32.80% bTV Nova BNT 1 TV 7 0.24% a i 12.00 Nova Broadcasting Group Radio 1 Rok 35.88% gar l 0.29% u Internet Vitosha B Nova, Diema Family, Diema, Kino Nova, Nova Sport I 84.0% 87.5% 87.4% 88.9% 10.00 0.23% 38.60% G 86.7% T : Darik Radio 0.24% 37.44% BNT Group 8.00 Z Rock ource TV S BNT1, BNT2, BNT World, BNT HD 0.20% 37.10% Spring 2010 Spring 2011 Spring 2012 Spring 2013 Spring 2014 6.00 Veronika 0.23% 32.51% TV7 Group 0.15% FM + B 4.00 R The Voice 21.40% TV7, Super 7 и News 7 0.16% GA 2014 : 2.00 42.03% 331.40 359.32 409.75 483.64 509.09 0.13% Radio 1 Rock ource City TOTAL MEDIA MARKET S Fox International Channels 0.15% 41.10% 6:307:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 FoxLife, FoxCrime, FOX, National Geographic, 24 Kitchen 0.12% 49.92% 2010 2011 2012 2013 2014 FM+ NRJ 0.11% 41.60% 0.07% Star FM 40.70% Total Gross Advertising Expenditures By Media, Euro 0.13% City 38.40% 0.06% Bravo 2014 2014 0.04% 32.91% Growth 2014 Rating and Share of main TVs, all 4+, mon – sun, 06:00 – 01:00 RTG & Share - Prime Time (18:00h - 24:00h) , All 4+, Average for the week, 2014 TV Media groups By Minutes per Viewer, Bulgaria, All 4+, 2014 TV Media Groups Audience By Residence, National Tvs, 2014 The Voice 2013 20.22 38.28 23.33 46.27 0.04% 2013 40.70% Hristo Botev, BNR Total Net Advertising Expenditures, Million Euro 0.03% Source: TGI Bulgaria Online Rating% Share % Rating% Share % Weekend Weekday Week Sofia Big town Small town 18.96 21.80 23.33 37.31 27.47 23.08 70.78 25.39 75.15 Source: GARB bTV 5.89 32.18 bTV Media Group 11.31 39.75 bTV Media Group 72.61 85.89 82.1 bTV Media Group 34.43 35.37 39.12 39.50 37.88 36.63 35.98 77.14 Out-of-home Nova 3.36 18.34 Nova Broadcasting Group 7.38 25.93 Nova Broadcasting Group 59.06 56.22 57.03 Nova Broadcasting Group 26.05 24.06 26.41 National Radio Programmes Radio Horizont (Bulgarian National Radio) BNT1 1.29 7.07 BNT Group 2.65 9.30 BNT Group 19.74 16.77 17.61 BNT Group 8.92 8.61 7.04 80.54 77.32 -13.9% -6% -1.3% -0.7% +0.7% Hristo Botev (Bulgarian National Radio) Radio TV7 0.69 3.74 TV7 Group 1.46 5.12 TV7 Group 16.13 10.96 12.43 TV7 Group 6.62 6.53 5.08 Darik Radio B B Source: GARB 5.42 5 2.93 R R Fox International Channels 0.85 2.97 Fox International Channels 9.66 7.67 8.23 Fox International Channels GA GA Radio Groups , , Source: GARB Source: GARB Source: GARB 7 Press 7 TV CommuniCorp: BG radio, Radio 1, Radio 1 Rok, Radio Citi, Radio NRJ, Radio Veronika, Radio Nova, Antenna Piero9 Piero9 : : 331.40 359.32 409.75 483.64 509.09 TV 168.31 158.42 156.15 155.11 156.22 ource ource BSS Media S S Radio Veselina, The Voice, Radio Vitosha, Magic FM; 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 Cable Tvs, Audience By Residence, 2014 BNT1 Most Viewed Programs, 2014 bTV Most Viewed Programs, 2014 Nova Most Viewed Programs, 2014 TV7 Most Viewed Programs, 2014 Balkan Broadcasting Sofia big town small town Rating% Rating% Rating% Rating% Radio Fresh, Radio StarFM, Radio FM+; FIFA WC Brazil 2014: Germany - Argentina Diema Family 15,49 Survivor: Cambodia 15.88 Klichko vs Pulev (WBC Heavyweight Title) 20.42 Football: Levski - CSKA 7.63 bTV Radio Group Diema Junior Eurovision 13.72 Kuzey Guney 15.83 Transporter 3 8.36 Football: Botev Plovdiv - Ludogoretz Razgrad 6.15 N-JOY, bTV Radio, Z Rock, Melody, JazzFM, ClassicFM; BG on Air, Radio Focus.
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    International press The following international newspapers have published many articles – which have been set in wide spaces in their cultural sections – about the various editions of Europe Theatre Prize: LE MONDE FRANCE FINANCIAL TIMES GREAT BRITAIN THE TIMES GREAT BRITAIN LE FIGARO FRANCE THE GUARDIAN GREAT BRITAIN EL PAIS SPAIN FRANKFURTER ALLGEMEINE ZEITUNG GERMANY LE SOIR BELGIUM DIE ZEIT GERMANY DIE WELT GERMANY SUDDEUTSCHE ZEITUNG GERMANY EL MUNDO SPAIN CORRIERE DELLA SERA ITALY LA REPUBBLICA ITALY A NEMOS GREECE ARTACT MAGAZINE USA A MAGAZINE SLOVAKIA ARTEZ SPAIN A TRIBUNA BRASIL ARTS MAGAZINE GEORGIA A2 MAGAZINE CZECH REP. ARTS REVIEWS USA AAMULEHTI FINLAND ATEATRO ITALY ABNEWS.RU – AGENSTVO BUSINESS RUSSIA ASAHI SHIMBUN JAPAN NOVOSTEJ ASIAN PERFORM. ARTS REVIEW S. KOREA ABOUT THESSALONIKI GREECE ASSAIG DE TEATRE SPAIN ABOUT THEATRE GREECE ASSOCIATED PRESS USA ABSOLUTEFACTS.NL NETHERLANDS ATHINORAMA GREECE ACTION THEATRE FRANCE AUDITORIUM S. KOREA ACTUALIDAD LITERARIA SPAIN AUJOURD’HUI POEME FRANCE ADE TEATRO SPAIN AURA PONT CZECH REP. ADESMEUFTOS GREECE AVANTI ITALY ADEVARUL ROMANIA AVATON GREECE ADN KRONOS ITALY AVLAIA GREECE AFFARI ITALY AVLEA GREECE AFISHA RUSSIA AVRIANI GREECE AGENZIA ANSA ITALY AVVENIMENTI ITALY AGENZIA EFE SPAIN AVVENIRE ITALY AGENZIA NUOVA CINA CHINA AZIONE SWITZERLAND AGF ITALY BABILONIA ITALY AGGELIOF OROS GREECE BALLET-TANZ GERMANY AGGELIOFOROSTIS KIRIAKIS GREECE BALLETTO OGGI ITALY AGON FRANCE BALSAS LITHUANIA AGORAVOX FRANCE BALSAS.LT LITHUANIA ALGERIE ALGERIA BECHUK MACEDONIA ALMANACH SCENY POLAND
  • Reality TV in Bulgaria: Social and Cultural Models and National Peculiarities

    Reality TV in Bulgaria: Social and Cultural Models and National Peculiarities

    International Web Journal Revue internationale www.sens-public.org Reality TV in Bulgaria: Social and Cultural Models and National Peculiarities MARIA POPOVA Abstract: The Reality TV appearance results from the media content changes, the infotainment development, the media use enlargement, the creation of quality, mass, thematic universal media products, sold at for low costs and for big profits. The Reality TV significant contribution is the discrepancy between public and private, the viewers’ possibility to see themselves and their problems into participants’ behavior. Although the Reality TV shows present voyeurism, scandal and conflict, media audience may control the program narrative. These programs are entertainment form, but they engage the society with charity, define the media agenda setting, and present definitive socio-cultural models, national peculiarities, which answer to the media audience needs, which are general as cultural sense and social behavior. There are different Reality TV forms worldwide. Most of them represent local edition for the local media audience. In Bulgaria the Reality TV started in 2004 and it has had significant influence of the media content ever since. The Reality TV places substantial problems at the media sphere, connected with media reliability, media post-colonialism, media manipulation, and media pluralism. Keywords: media – Reality TV – media content – media audience – Bulgarian television Contact : [email protected] Reality TV in Bulgaria: Social and Cultural Models and National Peculiarities Maria Popova Media content – between media audience interest and social needs The changes in European media environment have been flowing in parallel directions in the last years. On one hand, the media fragmentarization increases in accordance with primarily declared and explored target media audience needs.
  • Geneva, 26Th March 2021 Press Release the FBA and Botev

    Geneva, 26Th March 2021 Press Release the FBA and Botev

    Geneva, 26th March 2021 Press Release The FBA and Botev Plovdiv Agree Educational Partnership The Football Business Academy and Botev Plovdiv have entered into an agreement that will see the Swiss educational institution and the Bulgarian football club collaborate. “We are very glad to start this collaboration with The FBA. With this partnership we make sure that PFC Botev has direct access to the best international talents in the sports business market to help us in the development and sustainability of the club.” - Daniel Cerejido, CEO, Botev Plovdiv “It is a pleasure to welcome Botev Plovdiv as a new Partner of The FBA! As Bulgaria’s oldest club and under its new management, the club is embarking on an ambitious new project which we’re happy to support. This partnership will facilitate valuable learning opportunities for the club and FBA Candidates alike.” - Kristian Dobrev, Chief Partnerships Officer, The FBA The FBA is pleased to partner with PFC Botev Plovdiv, the oldest active professional football club in Bulgaria. Located in the city of Plovdiv, the country’s second biggest city and one of Europe’s oldest, the club is aspiring to bring the club back to the elite of Bulgarian football and stabilize itself after turbulent years, both on and off the pitch. Under its new management, headed up by former LaLiga, Daniel Cerejido, who took over just a few months ago, Botev Plovdiv will seek to implement a spirit of excellence and innovation inside the club. From improving the club’s commercial processes and balancing its finances, to upgrading its stadium and academy infrastructure and be more active on social networks, all areas of the club will be enhanced in order to develop a sustainable model which will be recognized by the industry.
  • Zornitsa Markova the KTB STATE

    Zornitsa Markova the KTB STATE

    Zornitsa Markova THE KTB STATE Sofia, 2017 All rights reserved. No part of this book may be reproduced or express written consent from Iztok-Zapad Publishing House. transmitted in any form or by any means without first obtaining © Zornitsa Markova, 2017 © Iztok-Zapad Publishing House, 2017 ISBN 978-619-01-0094-2 zornitsa markova THE KTB STATE CHRONICLE OF THE LARGEST BANK FAILURE IN BULGARIA — THE WORKINGS OF A CAPTURED STATE THAT SOLD OUT THE PUBLIC INTEREST FOR PRIVATE EXPEDIENCY CONTENTS LIST OF ABBREVIATIONS AND ACRONYMS / 12 EDITOR’S FOREWORD / 13 SUMMARY / 15 READER’S GUIDE TO THE INVESTIGATION / 21 1. HISTORICAL BACKGROUND / 23 DEVELOPMENTS IN THE BULGARIAN BANKING SECTOR THAT PRE-DATE KTB ..........................................................25 Headed for a Banking Crisis .................................................................................................. 26 Scores of Banks Close Their Doors................................................................................... 29 First Private Bank — Backed by the Powerful, Favoured by the Government ......................................................... 33 Criminal Syndicates and Their Banks — the Birth of a State within the State ...........................................................................35 A Post-Crisis Change of Players ..........................................................................................37 A FRESH START FOR THE FLEDGLING KTB ..................................................... 40 KTB SALE ..........................................................................................................................................42
  • Events in Monaco AC Milan Win the UEFA Super Cup Disciplinary

    Events in Monaco AC Milan Win the UEFA Super Cup Disciplinary

    0.03 1 including Events in Monaco 03 AC Milan win the UEFA Super Cup 07 Disciplinary matters 10 News from Brussels 13 no 18 – october 2003 – october no 18 COVER IN THIS ISSUE Gala evening in Monaco 08 UEFA President Lennart Johansson hands Disciplinary cases on the rise 10 the UEFA Super Cup to AC Milan captain UEFA Champions League calendar 05 Paolo Maldini, to whom he had already Distribution of UEFA Report from Brussels 13 presented the UEFA President’s Prize Champions League revenue 06 the evening before. News from member PHOTO: ANTONIO LINGRIA AC Milan win the UEFA Super Cup 07 associations 17 FromEditorial strength to strength Nowadays, it is not enough just to launch a top-rate sporting competition; it has to also be given the right environment for guaranteeing its popularity and commercial success. There is no doubt that the careful way in which the UEFA Champions League has been promoted has had a significant impact on its success. Thanks to its distinctive identity, the use of the same visual effect in all the stadiums, a strict marketing concept and quality broadcasting, the UEFA Champions League has established itself as a prime example in the world of sport. This season, the competition has a new format and we have also decided to strengthen its public image. For this purpose, we are introducing enhanced branding and a new consumer magazine, “Champions”, through which football fans throughout Europe can find out more about the competition and all those involved in it. Our new media experts are also strengthening the presence of the UEFA Champions League via the uefa.com website.