Top 20 Advertisers, Gross Budgets, Euro Top 10 Product Sectors Top 20 Advertisers, Gross Budgets, Euro Proportions Of Daily Media Consumption Weekly Ratings and Shares Of The Cable TVs In Bulgaria, All 4+, 2014 Top 20 TV Advertisers, Gross Budgets, Euro Top 10 Product Sectors inTV TV Groups’, market shares by gross ad budgets TV market shares by gross ad budgets, 2014 Total Gross Radio Advertising Expenditures, Million Euro

Morning Lunchtime Afternoon Prime time Morning Lunchtime Afternoon Prime time Rating% Share % Procter & gamble 3.57% 20 908 269 14.85% 2.11% 12 374 323 100% Out-of-home Vivacom weekday weekend Diema Family 0.63 3.47 Procter & Gamble 4.03% 20 517 444 16.90% Foods 90% Foods Mondelez 2.90% 16 982 142 14.74% Lidl supermarkets 1.80% 10 544 404 Diema 0.39 2.13 Mondelez 3.33% 16 952 377 16.81% bTV Cinema, 2.84% Radio 80% Kino Nova 0.30 1.64 Nestle Blg 3.24% 16 515 626 14.98% BNT1, 2.02% Nestle Bulgaria 2.83% 16 556 140 13.96% Mtel 1.72% 10 060 296 Cosmetics 2.99% 15 224 317 2013 5.9%, Others, 6.2% 2014 News7, 1.75% Cosmetics 70% bTV Comedy 0.29 1.58 Vivacom 14.85% 2.73% 15 992 577 13.94% Cinema 0.8%, BNT1, 2.0% TV Evropa, 1.29% Vivacom Billa supermarkets 1.20% 7 038 287 Disney Channel 0.28 1.56 Zagorka Ad 2.85% 14 500 516 13.84% 60% Bulgaria ON AIR, 1.1% Fikosota Sintez 2.82% 14 362 751 Pharmaceuticals Zagorka 2.49% 14 546 744 13.61% Technopolis, electronics stores 1.01% 5 935 905 bTV Action 0.28 1.52 12.57% 4.6%, Fox International Disney Channel, 1.0% Newspapers Pharmaceuticals 50% bTV Cinema 0.22 1.20 Mobiltel 2.72% 13 842 423 11.99% Channels, 3.6% bTV Lady, 0.99% Mobiltel 2.47% 14 448 167 11.95% Ariana beer 1.00% 5 880 045 13 442 263 Drinks 40% Fox Crime 0.21 1.16 L‘Oreal 2.64% 10.03% bTV Media 12.1% bTV Media Kino Nova, 2.88% 7 Piero9 Ficosota Sintez 2.46% 14 398 406 10.71% 5 524 972 Magazines Beiersdorf 2.11% 10 731 593 Kamenitza beer 0.94% 30% News 7 0.20 1.11 10.58% Group, 44.9% TV7 Group Group, 46.26% 39.50 36.63 27.47 23.08 25.39 1.98% 10 095 922 Telecommunication : ource Drinks Reckitt Benckiser S Cartoon Network 0.18 0.99 14.92% 6.2% L'Oreal 2.36% 13 801 854 9.04% Carrefour hypermarket 0.93% 5 462 976 Diema Family, 3.24% 20% G Internet Lidl Bulgaria 1.96% 9 961 827 B I Discovery Channel 0.17 0.94 8.85% 2010 2011 2012 2013 2014 G T Beiersdorf 1.84% 10 778 787 10.14% 5 167 030 Henkel 1.87% 9 499 825 Retail outlets Zagorka beer 0.88% 10% TV Evropa 0.15 0.83 7.51% Diema, 3.51% Telecommunications Kamenitsa 1.80% 9 187 513 ource : TV Lidl Bulgaria 1.80% 10 544 404 14.52% Walmark food supplements 0.84% 4 936 876 0% S Planeta TV 0.15 0.81 6.95% TV 7, 3.67% bTV, 34.14% 06:00 09:00 12:00 17:00 20:00 23:00 06:00 09:00 12:00 17:00 20:00 23:00 Bella Bulgaria 1.61% 8 175 608 Financial services Fox Life 0.14 0.78 6.01% Reckitt Benckiser 1.74% 10 157 169 8.88% www.emag.bg, online store 0.81% 4 755 457 Coca Cola Co. 1.58% 8 065 027 bTV Comedy, 3.81% Top 18 radio stations 2014, Rating, All 15 - 54 Top 15 Radio Stations – Loyal Listeners, 2014 Super 7 0.14 0.76 5.70% 31.7% Retail outlets 1.57% 7 971 502 7.56% Globul / Telenor Household chemistry Nova Broadcast- Henkel 1.63% 9 510 153 Globul/Telenor 0.79% 4 641 115 National Geographic 0.12 0.64 6.15% Chipita 1.45% 7 367 684 ing Group bTV Action, 4.23% Kamenitza 1.58% 9 216 698 3 803 766 bTV Lady 0.12 0.64 2.76% 35.82% 0.68% 56.64% 6.71% Nescafe instant coffee 0.65% Unilever 1.43% 7 282 138 Motoring Horizont Financial services FOX 0.09 0.52 BG Radio Carlsberg 1.42% 7 226 529 2.60% 0.77% 53.40% Globul / Telenor 1.50% 8 775 470 5.83% 7 Days croissants 0.53% 3 098 525 AXN 0.08 0.46 2.00% 2014 Source: GARB 0.65% Walmark 1.34% 6 836 825 Source: GARB Veselina 45.05% Hobby. Fashion. Sport Nova, 26.09% 0.47% Veselina Bella Bulgaria 1.40% 8 202 442 5.00% Coca Cola 0.49% 2 889 778 TLC 0.08 0.43 Glaxo Smith Kline 1.20% 6 124 490 1.90% 2013 45.90% Household chemistry 0.54% BNT 2 0.08 0.42 Source: GARB Source: GARB N-Joy 46.40% Coca Cola Co. 1.40% 8 161 961 5.39% Pirinsko Pivo, beer 0.46% 2 707 565 0.56% Growth 2014/2013, Proportions Of Yearly Media Consumption Discovery other ch. 0.07 0.41 Darik 0.50% 37.10% Chipita 1.26% 7 367 997 3.18% First Investment Bank, credit 0.46% 2 691 832 Gross Budgets 24 Kitchen 0.06 0.35 Vitosha Cars and motoring, gas stations, 0.45% 46.85% spare parts, etc. Channel 3 0.05 0.30 NJoy Unilever 1.25% 7 308 504 3.09% Jacobs, instant coffee 0.45% 2 644 889 Out-of-home 0.49% 50.20% Online +14.4% NRJ Bulgaria ON AIR 0.05 0.29 0.46% Carlsberg 1.24% 7 072 243 2 327 406 Incl. Mobile +44% 82.1% 83.5% 83.7% 70.9% 83.1% 43.19% 2.89% 2014 Forum Film Bulgaria, movie company 0.40% Source: GARB 0.45% BG Radio Publishing Radio Radio 1 35.60%

Out-of-home +21% B Walmark 1.21% 6 141 897 3.00% 2013 Nivea deodorants 0.39% 2 296 389 0.45%

GA R 45.35%

, 25.8% Source: GARB Source: GARB Radio +10% 0.40% Radio 1 Source: GARB 33.4% 36.1% 30.0% 22.6% Cinema Z-Rock 5.9% 0.35% 51.30% Press +6.2% 7.6% 6.4% Rating %, National Channels, All 4+, Monday - Sunday, 06:00 - 01:00, 2014 Piero9 7 4.6% 5.6% 21.1% 20.3% 19.1% 0.38% 44.36% 25.5% 24.6% 10.2% 7.8% TV Media Groups Fresh! Veronica TV +5.3% ource : 11.3% Newspapers Total Gross TV Advertising Expenditures, Million Euro 0.41% S 14.8% 13.7% 16.00 43.50% 49.4% 54.3% bTV Media Group Source: GARB 0.28% 50.2% Horizont BNR 37.94% 40.8% 47.2% bTV, bTV Comedy, bTV Cinema, bTV Action, bTV Lady, Ring.bg 14.00 0.28% Fresh Magazines 32.80% bTV Nova BNT 1 TV 7 0.24% a 12.00 Nova Broadcasting Group Radio 1 Rok 35.88% gar i

l 0.29% u Internet Vitosha B Nova, Diema Family, Diema, Kino Nova, Nova Sport I 84.0% 87.5% 87.4% 88.9% 10.00 0.23% 38.60%

G 86.7% T Darik Radio 0.24% 37.44% BNT Group 8.00 Z Rock ource : TV S BNT1, BNT2, BNT World, BNT HD 0.20% 37.10% Spring 2010 Spring 2011 Spring 2012 Spring 2013 Spring 2014 6.00 Veronika 0.23% 32.51% TV7 Group 0.15% FM + B 4.00 The Voice 21.40% TV7, Super 7 и News 7 0.16% GA R 2014 2.00 42.03% 331.40 359.32 409.75 483.64 509.09 0.13% Radio 1 Rock

ource : City TOTAL MEDIA MARKET S Fox International Channels 0.15% 41.10% 6:307:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00 FoxLife, FoxCrime, FOX, National Geographic, 24 Kitchen 0.12% 49.92% 2010 2011 2012 2013 2014 FM+ NRJ 0.11% 41.60% 0.07% Star FM 40.70% Total Gross Advertising Expenditures By Media, Euro 0.13% City 38.40% 0.06% Bravo 2014 2014 0.04% 32.91% Growth 2014 Rating and Share of main TVs, all 4+, mon – sun, 06:00 – 01:00 RTG & Share - Prime Time (18:00h - 24:00h) , All 4+, Average for the week, 2014 TV Media groups By Minutes per Viewer, Bulgaria, All 4+, 2014 TV Media Groups Audience By Residence, National Tvs, 2014 The Voice 2013 20.22 38.28 23.33 46.27 0.04% 2013 40.70% Hristo Botev, BNR Total Net Advertising Expenditures, Million Euro 0.03% Source: TGI Bulgaria Online Rating% Share % Rating% Share % Weekend Weekday Week Sofia Big town Small town 18.96 21.80 23.33 37.31 27.47 23.08 70.78 25.39 75.15 Source: GARB bTV 5.89 32.18 bTV Media Group 11.31 39.75 bTV Media Group 72.61 85.89 82.1 bTV Media Group 34.43 35.37 39.12 39.50 37.88 36.63 35.98 77.14 Out-of-home Nova 3.36 18.34 Nova Broadcasting Group 7.38 25.93 Nova Broadcasting Group 59.06 56.22 57.03 Nova Broadcasting Group 26.05 24.06 26.41 National Radio Programmes Radio Horizont (Bulgarian National Radio) BNT1 1.29 7.07 BNT Group 2.65 9.30 BNT Group 19.74 16.77 17.61 BNT Group 8.92 8.61 7.04 80.54 77.32 -13.9% -6% -1.3% -0.7% +0.7% Hristo Botev (Bulgarian National Radio) Radio TV7 0.69 3.74 TV7 Group 1.46 5.12 TV7 Group 16.13 10.96 12.43 TV7 Group 6.62 6.53 5.08 Darik Radio B B Source: GARB Fox International Channels 0.85 2.97 Fox International Channels 9.66 7.67 8.23 Fox International Channels 5.42 5 2.93 GA R GA R Radio Groups

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, Source: GARB Source: GARB Source: GARB Press TV CommuniCorp: BG radio, Radio 1, Radio 1 Rok, Radio Citi, Radio NRJ, Radio Veronika, Radio Nova, Antenna Piero9 7 Piero9 7 331.40 359.32 409.75 483.64 509.09 TV 168.31 158.42 156.15 155.11 156.22 ource : ource : BSS Media S S Radio Veselina, The Voice, Radio Vitosha, Magic FM; 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 Cable Tvs, Audience By Residence, 2014 BNT1 Most Viewed Programs, 2014 bTV Most Viewed Programs, 2014 Nova Most Viewed Programs, 2014 TV7 Most Viewed Programs, 2014 Balkan Broadcasting Sofia big town small town Rating% Rating% Rating% Rating% Radio Fresh, Radio StarFM, Radio FM+; FIFA WC Brazil 2014: Germany - Argentina Diema Family 15,49 Survivor: Cambodia 15.88 Klichko vs Pulev (WBC Heavyweight Title) 20.42 Football: Levski - CSKA 7.63 bTV Radio Group Diema Junior Eurovision 13.72 Kuzey Guney 15.83 Transporter 3 8.36 Football: Botev Plovdiv - Ludogoretz Razgrad 6.15 N-JOY, bTV Radio, Z Rock, Melody, JazzFM, ClassicFM; BG on Air, Radio Focus. FOX Crime Europa League: Ludogorets Razgrad - Valencia 12.05 There Is No Such Year 2014 15.37 BIG BROTHER ALL STARS 2014 7.95 Football: CSKA - Levski 6.12 RADIO Regional stations of BNR (Bulgarian National Radio) Kino Nova FIFA WC Brazil 2014: Opening Ceremony 10.48 Concert: Krisia and Friends in Razgrad 15.16 The Pacifier 7.73 Football: CSKA - Ludogorets 6.12 Radio Blagoevgrad, Radio Stara Zagora, Radio Plovdiv, Radio Blagoevgrad, Radio Media Mix Shares bTV Comedy Europa League: Ludogorets Razgrad - Lazio 10.25 Adini Feriha Koydum (Mirror World) 14.20 Taken 2 7.67 Football: CSKA - Levski 5.72 Shumen, Radio Sofia, Radio Varna, Radio Burgas, Radio Vidin. FIFA WC Brazil 2014: Brazil - Netherlands bTV Action 9.72 Merhamet 13.99 White fang 2 - Myth of the white wolf 7.63 Football: Litex - CSKA 4.59 Other stations News7 Sochi 2014 Olympic Winter Games: Opening ceremony 9.42 Vantage Point 13.98 Your Face Sounds Familiar 7.59 Football: Ludogoretz - CSKA 4.41 Radio Bravo, Radio Bella, Radio Berkk M, Radio Ultra, Radio Vega+ 3.7% 7.5% 4.1% 6.8% 4.1% 6.5% 3.2% 6.0% 3.4% 6.8% Online Discovery Channel Football: Bulgaria - Croatia (UEFA Euro 2016 qualifying) 9.39 The Voice of Bulgaria 13.90 VIP BROTHER 2014 7.45 Football: Beroe - Levski 4.34 Other Regional Radio Stations – 43 7.8% 6.9% 4.8% 3.6% 3.7% bTV Cinema FIFA WC Brazil 2014: Brazil - Croatia 8.56 True Lies 13.85 The Jackal 7.29 Football: CSKA - Lokomotiv Plovdiv 4.26 Specialised Programmes – 2: Out-of-home Total Gross Advertising Expenditures, Euro Disney Channel FIFA WC Brazil 2014: Brazil - Germany 8.56 Concert: Simona and Friends in Svishtov 13.72 Bulgarian Football Premier League: Levski - CSKA 7.02 Football: Botev Plovdiv - Levski 4.25 Radio Bulgaria Parliamentary channel of the Bulgarian National Radio 14.6% 13.4% 11.1% 11.1% FOXlife FIFA WC Brazil 2014: Germany - Portugal 8.38 True Stories 13.35 The Accidental Spy 7.01 Football: Litex - Pirin Blagoevgrad 4.16 Football: Norway - Bulgaria (UEFA Euro 2016 qualifying) Bulgaria's Got Talent 15.8% Radio +10.6% +6.8% FOX 8.18 13.27 Beverly Hills Chihuahua 6.91 Football: CSKA - Botev Plovdiv 4.08 AXN FIFA WC Brazil 2014: Germany - Ghana 7.96 Cinderella 13.18 Coming to America 6.76 Football: Levski - Litex 4.04 +4.5% +8.3% National Geographic FIFA WC Brazil 2014: Netherlands - Argentina 7.90 Last Vegas 13.17 Investigative Reporters 6.71 Football: Ludogoretz Razgrad - Levski 4.03 Press Top 15 Radio Stations 2014, Rating %, All 15 - 54 Listening Music On Radio, By Income, Spring 2014 TV Evropa FIFA WC Brazil 2014: Spain - Chile 7.64 News block 13.13 Crocodile Dundee 2 6.65 Super Cup of Bulgaria: Ludogorets - Botev Plovdiv 4.03 Cartoon Network Europa League: Valencia - Ludogorets Razgrad 7.62 Slavi's show 12.96 Lara Kroft Tomb Raider: Cradle of Life 6.63 Football: CSKA - Slavia 4.02 1.00 Source: GARB BG Radio TV Discovery other ch. FIFA WC Brazil 2014: Spain - Netherlands 7.41 Titanic 12.93 Big Hopes 6.50 Football: Botev Plovdiv - Ludogoretz Razgrad 3.95 Pop/boy and girl bands 0.90 Veselina bTV Lady FIFA WC Brazil 2014: France - Germany Taxi 12.20 6.46 3.83

B 7.39 Colombiana Football: Ludogorets - Litex B N-Joy Jazz 0.80 GA R GA R

Super 7 FIFA WC Brazil 2014: Brazil - Mexico Concert: Lili Ivanova 11.96 6.38 3.82 , 7.33 RED Football: Ludogorets - Botev Plovdiv

, Vitosha 24 Kitchen Energy FIFA WC Brazil 2014: France - Honduras 7.19 bTV Reporters 11.77 News block 6.37 Football: Levski - Slavia 3.80 0.70 Rock Piero9 7 Piero9 7 BNT 2 Source: GARB Source: GARB Source: GARB Source: GARB Radio 1 65.2% 67.7% 71.3% 76% 75% 508.28 531.06 575.01 635.99 679.03 0.60 ource : ource : Z-Rock S S Bulgaria ON AIR 0.50 Fresh! Bulgarian Pop Music Channel 3 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 Horizont BNR 0.40 BNT HD Radio 1 Rok TLC 0.30 Darik Radio Source: GARB Veronica a gar i 0.20 l Pop Folk u B

BTV Radio I G T 0.10 The Voice

City : ource 0.00 S Jan - Feb Mar - Apr May-June Jul - Aug Sep - Oct Nov - Dec 50 or less 51-100 101 - 200 201 - 300 301 - 500 501 - 750 750+

Bulgarian Media Map provides basic information for the Bulgarian media market in the past year. We believe it is Romania Ruse Republic Of Bulgaria highly beneficial to the marketing and advertising people. Montana Varna Lovech Sources: GARB, TGI Bulgaria, publishers, TV and radio stations, press publications, Piero97 internal statistics, Serbia Population: Area: 110 910 sq. km Inflation: 7 245 677– Total Currency: BGL 2014 – -1.4% Gemius, IAB Bulgaria, etc. Black Sea 1 309 634– Sofia 1 EUR = 1.95583 BGL 2013 – -1.6% Edition 2015 Burgas 5 291 675 – Towns – 73% GDP 2014: 42 009.8 Mln. Euro 2012 – 4.2% Sofia Plovdiv 1 954 002 – Villages – 27% Gross Advertising Expenditures 2011 – 2.8% BULGARIAN MEDIA MAP Media market information digested by Piero97 Media Agency. All figures are up to December 2014. Macedonia Haskovo (NSI , 2013) Per Capita 2014: 93.7 Euro 2010 – 4.5% Released April 2015 (FYROM) Turkey Greece Total Gross Online Advertising Expenditures, Million Euro Top 20 Press Advertisers, Gross Budgets, Euro Average Circulation of Top 10 Publications Top 10 Product Sectors in press Top 10 Monthly Magazines By Ad Budgets Forthnightly Magazins Av. Reach, 15 – 54, 2014

Subra Ltd. 1.54% 1 159 390 24 Chasa/Dneven Trud 250 000 20.53% 9.94% 2.08% Publishing EVA Vsichko za zhenata Billa hypermarket 1.45% 1 090 821 Standart 145000 20.25% 6.90% 2.97% 1.42% Moto Pfohe 1.35% 1 015 523 Monitor 111000 12.19% 8.29% Bravo Pharmaceuticals 2.11% 1.29% 971 539 Telegraf 88000 Manager First Investment Bank 7.95% 9.07% 0.87% Bulgaria dnes 65000 Kashta i gradina River Side restaurant 1.28% 963 663 8.81% 7.14% 0.95% 62000 Retail outlets Grazia Vrati 1.28% 961 885 Presa 7.42% 7.78% 0.50% Amica 45000 Hello! Globul / Telenor 1.07% 801 748 8.08% 6.99% 0.43% 24 Chasa 21000 Miscellaneous Elle 0.43% Vivacom 1.02% 767 443 9.10% 7.30% Good Food 18.96 21.80 23.33 20.22 23.03

1.02% 7 : P iero9 ource

Capital Daily 12000 S 0.92% 694 138 7.85% Ecopharm 6.89% 0.31% Zhivotat dnes 10000 Hobby. Fashion. Sport Cosmopolitan Vkusotii v chinii Vip Security 0.87% 651 062 7.26% 10.17% 0.21% Source: Piero97 OUT-OF-HOME 2010 2011 2012 2013 2014 642 998 ONLINE & MOBILE Tabac Market 0.86% 7.19% 5.84% 0.28% Cosmetics Kosa & Krasota Top Gear S Media Team Entertainment Group 0.83% 623 132 8.11% 7.85% 0.30% 0.22% Technopolis 0.80% 601 213 7.18% 3.80% Kulinaren zhurnal Total Gross OOH Advertising Expenditures, Million Euro Telecommunication Forbes 0.94% Media and Media Groups, Drawing More Than 70% Of Internet Advertising Budgets 15 Most Visited Sites, Dec. 2014 Top Product Sectors Top 20 Online Advertisers, Index, 2014 Most Visited Sites Via Mobile Devices, 2014, Page Views Mobiltel 0.78% 589 614 11.84% 0.16% Kulinaren weekend 3bay Refan 0.74% 556 259 5.91% 3.56% 0.22% Cars and motoring OK! inews.bg, jenite.bg, econ.bg, div.bg, FMCG and consumer goods 47.07% Avus Capital (trader.bg; itrend.com) 100.00 mobile.bg* 27 209 621 Julliany 0.74% 553 068 6.30% 0.09% Avto okazion sporta.bg, peika.bg, fitwell.bg, nasamnatam.com Financial services 20.16% Mobiltel 76.50 olx.bg 26 579 423 0.73% 551 614 1.49% Lidl Bulgaria 5.14% 3.40% Procter & Gamble 75.90 blitz.bg 15 445 734 Financial services Amica 0.06 % Telecommunications 10.23% Sofiamed, hospital 0.69% 516 305 4.63% 3.21% Idealnata gradina Allegro Group Bulgaria ProCredit Bank 70.60 abv.bg 10 831 151 0.07% olx.bg Retail 8.69% Technomarket Europa 0.67% 500 701 3.43% 2014 Vivacom 67.70 pik.bg 9 033 695 3.18% 2014 0.01 % 2014 4.24% Immovables. Construction. Repairs Bravacasa Automotive Mondelez 66.00 Compact-Meridian Ltd. 0.66% 495 830 1.90% 2013 Weekend za gradinata vbox7.com 8 673 944 2.91% 2013 0.06% 2013 Btv Media Group Public sector and NGO 2.63% Source: GARB Telenor 62.40 dir.bg 8 620 480 Source: GARB Source: GARB Source: GARB btv.bg, btvnews.bg, zonasport.bg, ladyzone.bg, dalivali.bg, zodia.bg Services 2.59% Raiffeisenbank 60.20 bazar.bg* 8 418 422 Piero9 7 37.88 35.98 37.31 38.28 46.27 Dir bg IT & electronics 1.98% EMAG 58.10 sportal.bg 7 678 008 ource : S dnes.dir.bg, life.dir.bg, mail.dir.bg, glog.dir.bg, auto.dir.bg, banks.dir.bg, dom.dir.bg, Entertainment and media 1.44% DSK Bank 50.60 zajenata.bg* 4 739 638 Total Gross Press Advertising Expenditures, Euro zodiac.dir.bg, games.dir.bg, kino.dir.bg, clubs.dir.bg, it.dir.bg, market.dir.bg, edu.dir.bg, NetCredit 50.00 4 338 579 Industrial goods 0.96% bg-mamma.com 2010 2011 2012 2013 2014 law.dir.bg, careers.dir.bg, sport.dir.bg, trip.dir.bg, corner.dir.bg, diri.bg, vkusotii.dir.bg First Investment Bank 36.60 4 175 964 Source: Piero97 dnes.bg AVENDI 34.10 novini.bg 2 999 749 Economedia Carlsberg Bulgaria 33.50 dnevnik.bg 2 909 507 capital.bg, dnevnik.bg, karieri.bg, horemag.bg, regal.bg, odit.info, idg.bg, bacchus.bg, Renault Nissan Bulgaria 32.60 24chasa.bg 2 378 897 computerworld.bg, pcworld.bg, cio.bg, sofiaecho.com, edno.bg, id.capital.bg, network- Coca-Cola Bulgaria 30.70 alo.bg 2 316 484 Out Of Home Advertising Seen, 2014 Out-of-home Constructions Load world.bg BMW Bulgaria 29.50 dama.bg 2 040 425 44% 56% 40% 60% 35% 65% 34% 66% 32% 68% Source: Gemius Bulgaria Investor bg GlaxoSmithKline Bulgaria 29.50 imot.bg 1 921 155 49.73% bgonair.bg, investor.bg, dnes.bg, gol.bg, tialoto.bg, automedia.bg, aha.bg, snimka.bg, Zagorka 29.20 framar.bg* 1 697 314 * sites without mobile versions Advertising on the outside of a bus 94% Magazines 55.26% start.bg, blog.bg, rabota.bg, puls.bg, az-jenata.bg, az-deteto.bg, imoti.net, teenproblem.net Most Visited Site Categories Internet Advertising Shares L'Oreal 28.80 btv.bg 1 659 057 B 89% Source: Gemius Bulgaria 8.57% Sofia Source: IAB Bulgaria GA R Advertising in the underground 81% Net Entertainment Group 89% 80.54 77.32 77.14 70.78 75.15 Newspapers 26.58% The country bg-mamma.com Display ource :

S PRESS 75% 90.5% 27.81% Sofia Large posters on boards by the road / on buildings Netinfo 3.60% 2010 2011 2012 2013 2014 76% PR publications 25.31% abv.bg, gbg.bg, vesti.bg, sportni.bg, vbox7.bg, pariteni.bg, sinoptik.bg, dox.bg, izgodniofer- 2.76% 21.36% 72% ti.bg, edna.bg, carmarket.bg, dariknews.bg, gong.bg, lev.bg, darikfinance.bg, tax.bg, Mobile And Video As Part Of Display Adv. Most Used Banner Sizes Bus Stop/Shelter Advertising Plovdiv, Varna, Burgas 6% 23.06% 66% darikradio.bg, darikmall.bg, imoti.info, album.bg, forum.gong.bg, bonapeti.bg, grabo.bg, CPC Top 10 Publications By Ad Budgets Top 10 Daily Newspapers By Ad Budgets Top 10 Weekly Newspapers By Drawn Ad Budgets Top 10 Weekly Magazines By Drawn Ad Budgets novatv.bg, play.novatv.bg, novanews.bg, sport.novatv.bg 5% Other display types 86.0% 300 x 250 48.8% 5.76% 63% 1.40% Advertising in Underground station 2014 Video 11.3% 728 x 90 15.1% 20.20% Mail bg Others 66% 2014 1.75% 2013 Mobile 2.7% 300 x 600 9.3% 27.2% 45.55% 24.76% 15.20% mail.bg, radar.bg 24 chasa/Dneven Zhivotat dnes 12.42% Source: Piero97 Source: Piero97 24 chasa / Dneven Trud Trud Story 65% 2013 Other banner sizes 26.8% 21.5% 39.03% 20.14% 16.17% Call Boxes/Pay Phones Other towns 15.38% Mskey Source: Gemius Bulgaria 23.79% 51% 2012 5.2% 8.70% 13.24% sportal.bg, gsm.bg, profit.bg, hotnews.bg, men.bg, woman.bg, novini.bg, shopping.bg Standart Standart Kapital Hello! 13.96% 2011 5.7% 10.42% 17.39% 12.51% Advertising on Large Screens in Malls/Trade Centres 52% 15.14% Source: Piero97 4.8% 8.09% 9.10% 11.34% Rezon Monitor Monitor Zhalt Trud / Sedmichen Auto Bild 15.22% mobile.bg, fakti.bg, imot.bg, zaplata.bg, bazar.bg, fokus.bg, car24.bg, adamieva.info, 6.1% 11.15% 9.40% 9.00% Small poster sites on the street 13.98% probook.bg Bulgarian Internet Users By Employment, 2014 Bulgarian Internet Users By Occupation, 2014 Bulgarian Internet Users By Residence, 2014 4.4% 7.34% 6.94% 9.21% Telegraf Telegraf 168 Chasa BBC TopGear 8.78% 5.6% 10.25% 6.78% 7.91% Free postcards in cinemas, pubs, bars, etc. Sanoma 10.78% rozali.com, moetodete.bg, cosmopolitan.bg, bliasak.bg, elle.bg, ngm.bg, gotvetesmen.com Top manager white collar Sofia, 3.3% 5.55% 6.93% 8.54% Outdoor market 2014 Unemployed Bulgaria dnes Politika Bulgaria dnes Programata 4.58% Middle level manager 2.1% 3.86% 5.87% 14.09% Advertising in Fitness hall Web Media Group I do not work 27.52% 5.43% Sofia Country 42.82% White collar Living area under 2.6% 4.29% 6.80% 8.53% billboards / sides billboards / sides news.bg, topsport.bg, money.bg, lifestyle.bg, finance.news.bg, vsi4ko.bg, gladen.bg, Varna Presa Presa Treta vazrast Light 5.12% imotera.ibox.bg 2.8% 5.03% 5.93% 4.78% Advertising in Cinema hall Piza billboards, 4 x 3 m. 802 / 1 683 2 129 / 4 131 5.37% I work 57.27% Pupil, student, 2.2% 3.45% 6.41% 7.07% highways and roads 365 / 730 Unskilled worker White collar worker Eva 24 Chasa Bankera Xenium trainee 11.89% 6.52% BBC Good Food 5.39% 10.96% 1.6% 2.41% 5.79% Advertising At An Airport Paper posters billboards, 5 x 3, 5 x 2.4 m. 219 119 svejo.net, termo.bg, bulevard.bg, kulinaria.bg, foods.bg, nie-jenite.bg, hardwarebg.com, 4.32% 23.62% 7.57% 5.08% mobility.bg, bmwpower-bg.net, mobile.de. 7.63% 2.1% 3.43% 5.66% 6.90% Mega billboards, 6 x 3, 8 x 3, 8 x 4 m. 99 / 192 21 / 41 Source: Gemius Bulgaria 17.18% 0.50% 24 Chasa Kapital Daily Stroitelstvo gradat Blyasak 2.14% 1.3% 3.52% 4.10% 6.92% highways and roads 647 / 1 252 Living area 5 000 to 11.64% 6.99% Plovdiv Advertising inside trains (not underground) 4.61% 2.69% 9.11% 1.84% 0.77% 2.0% 2.69% 5.28% 6.64% sea resorts 41 / 81 10.49% Unskilled trained Freelancer, small 4.43% Capital Daily Trud Sofiiski imoti Zhurnal za zhenata Source: TGI Bulgaria Internet Advertising Networks in Bulgaira Internet Users, 15 - 69 2.82% 0.93% 1.9% 1.72% 4.28% 11.27% City Lights, Bus Stops, Metro Stations, 1.2 X 1.8 m. 932 1 426 Worker 2.26% businessman 1.09% 1.9% 2014 2.39% 2014 2.32% 2014 4.95% 2014 Arches 13 8 Vseki den Adwise: NetInfo PPC Network 11.30% Zhivotat dnes Lechitel Tema December 2014 4 350.360 19.60% 2.1% 2013 1.54% 2013 1.20% 2013 5.88% 2013 Blind walls 101 200 Direct: Dir.bg display network Other Housewife Source: GARB Source: GARB Source: GARB December 2013 4 178.415 Source: GARB Rooftop constructions 42 41 Easyads: Display network Heavy physical work Other, not physical Living area 20 000 to Burgas Source: Piero97 Etarget: PPC RTB Display Network December 2012 3 776.709 work mostly in office Httpool cross-channel network: display, video, performance solutions, Source: Gemius Bulgaria social solutions, programmatic RTB. Light physical work Оther, not physical work mostly not in On maternity leave оffice ( regularly travelling employee) Living area over Monthly Magazins Av. Reach, 15 – 54, 2014 National Daily Newspapers Av. Daily Reach, 15 – 54,l 2014 Weekly Newspapers Av. Reach, 15 – 54, 2014 Source: Gemius Bulgaria Source: Gemius Bulgaria Source: Gemius Bulgaria

9.72% 7.47% 5.25% Cosmopolitan Telegraf Weekend Most Frequent Purchases Via Internet Mobile Device Users, Dec. 2014 9.80% 7.72% 6.49% Online Activities People Do On Their Smartphones What Online Sources Did People Use To Make A Purchase Decision? How Often Do People Watch Online Videos Via Their Smartphone? 6.57% 7.34% 5.12% Grazia 24 chasa 168 chasa Groceries 6.97% 7.49% 6.49% Use search engines 30% Online research: on brand websites 37% 2014 Furniture Several times a day 22% 6.03% 1.69% 2.84% Piero97 Net Annual Turnover, Million Euro Men Visit social networks 29% Online research: on retailer websites 25% National Geographic 2013 Bulgaria dnes Super 19' Music Once a day 12% 2.25% 1.14% 2.60% Piero 97 is a Bulgarian media agency established in 1997. Since then it is acknowl- Check email 28% Social networks 13% Software/Games 57% Women 2-6 times a week 18% 3.66% 1.28% 2014 1.92% Auto Motor und Sport Standart Capital 2014 Computer hardware & accessories Watch online videos 23% Online video sites 12% 3.49% 1.24% 1.07% edged as the leading media agency on the Bulgarian ad market, as it manages the 43% Once a week 11% 2013 2013 2014 21.08 Children's toys and games Look for product information 21% Price comparison websites 11% 3.56% 1.22% 1.36% 2-3 times a month 6% Joy Trud TV saga Tickets for events 5.10% 1.90% 0.48% biggest ad budgets and offers wide range of media services. Optimal media mix Listen to music 19% Advice sites / review sites / forums / blogs 9% Mobile Phones or accessories a Once a month 4% 2013 32.01 Look up maps and directions 14% Brand pages on social network sites 5% 2.49% 0.63% 1.12% gar i 50% 50% l Playboy Presa Zhalt Trud Electric/Electronic Appliances u Less than once a month 2% 3.84% 0.46% 0.75% and ultimate media buying volumes in national and regional Bulgarian media are B Play games 11% Online magazines / news sites 5%

Holidays/Flights ius Never 26% 0.78% m 2.43% 0.47% 2012 33.84 e Purchase 2% Email (eg offers, newsletters) 5% G 19' Books Source: Google Consumer Barometer Elle Vestnik za gradinata a Tablet 2.48% 0.38% 0.50% the core of its business model.

gar i Other Use online banking 2% Auction or classifieds sites 4% l : ource u Smartphone

2.32% 0.37% 0.60% S B 9 mesetsa 7 dni sport 2011 40.49 I Cosmetics Source: Google Consumer Barometer Other online information source 4% mobile.bg G T 3.93% 0.49% 1.07% Shoes 2.18% 0.37% 0.58% Source: Google Consumer Barometer Piero 97 is a member of the Bulgarian Association of Communication Agencies : ource Clothing Lov i ribolov Monitor Banker 2010 39.34 S 0.88% 0.50% 0.04% 2010 2011 2012 2013 Q2, 2014 2.13% Weekly Magazins Av. Reach, 15 – 54, 2014 0.35% Newspapers 0.50% Magazines Mobile Devices in Bulgaria, Thousands Zhenata dnes Vseki den Vestnik za doma (BACA) since 1998. 2.07% 0.52% 0.58% Mobile Devices Used For Internet, Personal Income Mobile Devices Used For Internet, Age Devices Used For Internet Usage, Dec. 2014 2.12% 1.42% 0.34% National – 50 0.45% Weekly and forthnight – 63 Osem Zhurnal za zhenata Sega 0.38% 0.28% Regional – 80 Lichna drama 0.56% Monthly – 18 Mobile Operating Systems 1.53% 15 - 19 Desktop pc / laptop / netbook 1.94% 0.31% 0.44% <200 Geo 1.40% Meridian Mach 1 573 1.62% Regional Dailies – 30 Galeriya 0.57% Lifestyle and general content – 58 94% Auto Bild 0.64% National Dailies – 16 Other 71% 1.83% 2.04% 0.31% 0.36% Automotive - 10 Eva Novinar Weeklies – 50 Sport - 10 48% 1.08% 1.39% 0.38% Show 0.49% Address: 1 095 Story National weeklies – 34 Business - 7 1.53% 1.50% 0.21% 0.32% Refused to answer 200 - 600 60 - 69 20 - 29 A-specto Kapital Daily 2 Nikolay Haitov Str., entr. D 1113 Sofia 28% 0.26% Agrovestnik 0.16% 55% 17% 1.05% Free newspapers – 2 Free magazines – 4 44% 69% 1.33% Blyasak 0.15% 0.31% Phone: +359 2 807 68 00 iOS Avto moto svyat 1.23% Tema: Sport Bilka 29% 30% 0.99% 0.24% 0.08% e-mail: [email protected] 3 105 19% Tablet 17% Tablet 0.62% 590 7% 1.03% Weekend za zhenata 0.08 % 0.30% Smartphone Smartphone Avto kashti Pozvanete Anons www.piero97.com 1.01% 0.34% 0.21% 1.24% 16% 2 820 16% 23% 0.88% 0.33% 0.08% 0.23% 22% 24% 25% a MD - Mebelen dizain i interior Life Duma Doctor Android a 0.71% 0.06% 0.10% 51% gar i gar i 53% l l 21% u 0.81% Source: GARB u 2 050 56% 30% B 0.07% B Kulinarno valshebstvo 0.26% Reporter 60% ius ius Business Week Bulgaria 0.04% ius 1 400+ 600 - 1 000 50 - 59 Tablet m m 30 - 39 Smartphone e 0.11% e G G

0.74% 0.06% Tablet 45% Avtoklasika i mototsikleti 0.04% 2014 Evrofutball : ource 0.21% Windows Phone 8 : ource Smartphone S Tema S 73% 0.71% 0.20% 2013 0.02% Q1 ‘12 Q2’12 Q3’12 Q4’12 Q1’13 Q2’13 Q3’13 Q4’13 Q1’14 Q2’14 Q3’14 Q4’14 Q4 2013 Q2 2014 Q4 2014 Napravi sam Zemya Source: Gemius Bulgaria Source: GARB 0.05% 1 000 - 1 400 Source: Gemius Bulgaria 40 - 49 Source: Gemius Bulgaria Source: GARB Source: GARB