TV WEEKLY REPORT FOCUSED ON THE MORNING SHOWS

Source: GARB Data: People meter, national base Period: 15-21.06 TG: A 18-49 Currency: BGN gross PAGE VIEWES SUSTAINED DOUBLE DIGITS GROWTH

AFTER THE LOCKDOWN PERIOD 14 May 14 All sites News sites Mar 13 All sites News sites

+286 +337 +225 +228

-

- 21

K users K users 13 K users K users

Real users Real

Peakcrisis the of

June 2020 vs the same period 2019 period same vs the 2020 June

May 2020 vs the same period 2019 period same the vs 2020 May

New Normal New

Postcrisis Lockdown

+15% +78% -18% +40% Pageviews

+8pp +10pp +6pp +7pp Reach

Source: Gemius, A18-49 1 TV VIEWRSHIP KEEPS HIGHER LEVELS DURING THE POST-

CRISIS TIMES DRIV E N B Y D T H O U R S 14 May 14

13 Mar Mar 13 PUT evolution during the crisis

60%

58%

58%

55%

49%

46%

–

43% 42%

PUT +31% +15%

-

37%

13

21 June 2020 vs the same period 2019 period same the vs 2020 June 21

29%

26%

21%

20%

20%

18%

18%

Peak of the crisis the of Peak

May 2020 vs the same period 2019 period same the vs 2020 May

11%

0%

New Normal New

Postcrisis

Lockdown

13 14 15 16 07 08 09 10 11 12 17 18 19 20 21 22 23 00

– – – – – – – – – – – – – – – – – –

12 12 13 14 15 06 06 07 08 09 10 11 16 17 18 19 20 21 22 23 +0:55 +0:25

hour PUT evolution in post-crisis time hour

Time spent Time

27%

26% 26% 26%

25%

22%

21%

20% 20%

11%

10%

5% 5% 5%

3%

2% 2%

07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 00

– – – – – – – – – – – – – – – – – – 7%

+6pp - +1pp

06 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Reach 2 Source: GARB, A18-49 LAST WEEK TV AUDIENCE DECREASED FOLLOWING THE TYPICALL SEASONALITY PATTER N

Weekly evol. GARB TSA only

1,4 1,4 1,3 36 1,2 1,2 1,1 31 1,1 1,1 1,1 1,1 1,1 1,0 1,0 1,0 1,0 1,0 1,0 1,0 0,9 23,7 26 0,9 22,4 22,9 21,2 20,7 20,7 20,9 0,8 19,5 19,3 19,6 19,7 19,4 20,4 19,3 21 19,1 18,7 18,8 18,5 18,4 18,0 16,8 17,0 17,1 16,7 16,3 0,6 0,6-2% 16 0,5 0,5 0,5 0,5 0,4 11 0,4 0,4-11% 6 0,2

1 0,0 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 w17 w18 w19 w20 w21 w22 w23 w24 w25

State of emergency st *GARB started measure TSA as of 1 May 3 12 10 11 Other BOTH MAJOR TV 6 24 8 30 11 33 GROUPS KEPT 6 Other CARTOON 6 NETWORK RATHER STABLE 7 DIEMA TSH SHARES BTV ACTION 33 31 Both bTV and Nova increased PT 30 BNT BTV COMEDY shares by 1pp. BNT sustained 6 6 BTV CINEMA 6pp share in all observed slots. 6 BMG DIEMA FAMILY 23 20 Diema Family replaced bTV 19 KINO NOVA Cinema in top 5. NBG BNT 1 45 Cartoon Network regained its 41 43 BTV 27 place within the top 10 on the 24 25 account of Fox. NOVA TV

OPT PT All Day OPT PT All Day

4 NOVA TV 8,5 THE NATIONAL BTV C H A N N E L S 8,1 BNT 1

D E C L I N E D KINO NOVA 2,4 RATINGS IN 20 - 21 DIEMA FAMILY T I M E S L O T

Nova sustained leadership NEXT throughout the day. BTV CINEMA 1,52 bTV Comedy outperformed BTV COMEDY Diema and bTV Action.

DIEMA

BTV ACTION

CARTOON

NETWORK

6-7 7-8 8-9

9-10

10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-24 5 NOVA’S MORNING SHOW HAD THE HIGHEST VIEWERSHIP DURING AND AFTER THE LOCKDOWN In the following period bTV s how declined faster vs the one of Nova B N T 1 increased audience but still remained behind the leading c h a n n e l s

Lockdown period Post lockdown period (13Mar-13May) (14May-21Jun)

-9% 3,98 3,89 -20% 3,62 3,12

+10%

1,06 1,17

Morning block This morning Hello, Bulgaria

6 AS THE MAIN ENTERTAINMENT AND REALITY SHOWS HAVE ENDED, MOVIES ARE GRADUALLY OVERTAKING THE RANKING WITH 10 OUT OF 20 TOP PROGRAMS LAST WEEK

Channel Title Type Time start Rating % Shr % 1 NOVA TV Fish on the cake Culinary program 20:00 9,2 30,8 2 BTV Evermore Series 20:00 8,8 29,7 3 NOVA TV xXx: Return of Xander Cage Movies 20:00 8,8 28,4 4 NOVA TV News block News 19:00 8,1 33,0 5 NOVA TV Magnum P.I. Series 21:00 7,9 24,9 6 BTV Taxi 3 Movies 22:00 7,7 28,3 7 BTV News block News 19:00 7,6 30,9 8 NOVA TV News block News 22:00 7,4 23,6 9 BTV The Devil Wears Prada Movies 20:00 7,4 24,0 10 NOVA TV Opurnichavite Movies 22:00 6,8 28,1 11 NOVA TV The Bounty Hunter Movies 20:00 6,3 26,0 12 NOVA TV FBI Series 22:30 5,9 20,8 13 BTV Taken Movies 20:00 5,9 24,7 14 BTV Fi Series 21:00 5,7 18,1 15 BTV True Lies Movies 22:00 5,7 25,7 16 NOVA TV Family Feud TV games 18:00 5,6 29,0 17 BTV Like a Movie Entertainment 23:50 5,3 27,3 18 NOVA TV The Da Vinci Code Movies 22:00 5,0 21,1 19 NOVA TV Twist of fate Movies 14:30 4,7 23,5 20 NOVA TV Walking the Dog Movies 12:30 4,7 25,1 7 THANK YOU!

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