Publicis Media Presentation Template
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TV WEEKLY REPORT FOCUSED ON THE MORNING SHOWS Source: GARB Data: People meter, national base Period: 15-21.06 TG: A 18-49 Currency: BGN gross PAGE VIEWES SUSTAINED DOUBLE DIGITS GROWTH AFTER THE LOCKDOWN PERIOD 14 May 14 May All sites News sites 13 Mar All sites News sites +286 +337 +225 +228 - - 21 K users K users 13 K users K users Real users Real Peak of the crisis Peak June 2020 the vs same period 2019 May May 2020 vs the same period 2019 New New Normal Post crisis Post Lockdown +15% +78% -18% +40% Page views +8pp +10pp +6pp +7pp Reach Source: Gemius, A18-49 1 Reach Time spent PUT +31% +0:55 +6 hour TV VIEWRSHIP KEEPS HIGHER LEVELS pp May 2020 vs the same period 2019 period same the vs 2020 May 13 - Mar 13 Peak of the crisis the of Peak Lockdown CRISIS 06- 7%– 07 06 – 07 0% 07 – 08 5% 07 – 08 11% 08 – 09 21% 08 – 09 37% 09 – 10 20% TIMES PUT evolution in postPUT 09 – 10 43% 10 – 11 26% evolution during PUT the crisis 10 – 11 49% 11 – 12 26% 11 – 12 58% Source: GARB, GARB, A18 Source: 12 – 13 27% 12 – 13 58% 13 – 14 26% DRI 13 – 14 60% 14 – 15 22% 14 – 15 55% 15 – 16 25% V 15 – 16 46% E N - 16 – 17 20% 49 - 16 – 17 42% crisistime 17 – 18 10% 17 – 18 29% B Y D T 18 – 19 11% 18 – 19 26% 19 – 20 2% 19 – 20 18% 20 – 21 5% 20 – 21 21% DURING 21 – 22 3% 21 – 22 20% H O U R S 22 – 23 2% 22 – 23 18% 23 – 00 5% 23 – 00 20% THE +15% +0:25 +1 hour pp POST 21 June 2020 vs the same period 2019 period same the vs 2020 June 21 – 14 May May 14 - Post crisis Post 2 New Normal New LAST WEEK TV AUDIENCE DECREASED FOLLOWING THE TYPICALL SEASONALITY PATTER N Weekly evol. GARB TSA only 1,4 1,4 1,3 36 1,2 1,2 1,1 31 1,1 1,1 1,1 1,1 1,1 1,0 1,0 1,0 1,0 1,0 1,0 1,0 0,9 23,7 26 0,9 22,4 22,9 21,2 20,7 20,7 20,9 0,8 19,5 19,3 19,6 19,7 19,4 20,4 19,3 21 19,1 18,7 18,8 18,5 18,4 18,0 16,8 17,0 17,1 16,7 16,3 0,6 0,6-2% 16 0,5 0,5 0,5 0,5 0,4 11 0,4 0,4-11% 6 0,2 1 0,0 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 w17 w18 w19 w20 w21 w22 w23 w24 w25 State of emergency st *GARB started measure TSA as of 1 May 3 12 10 11 Other BOTH MAJOR TV 6 24 8 30 11 33 GROUPS KEPT 6 Other CARTOON 6 NETWORK RATHER STABLE 7 DIEMA TSH SHARES BTV ACTION 33 31 Both bTV and Nova increased PT 30 BNT BTV COMEDY shares by 1pp. BNT sustained 6 6 BTV CINEMA 6pp share in all observed slots. 6 BMG DIEMA FAMILY 23 20 Diema Family replaced bTV 19 KINO NOVA Cinema in top 5. NBG BNT 1 45 Cartoon Network regained its 41 43 BTV 27 place within the top 10 on the 24 25 account of Fox. NOVA TV OPT PT All Day OPT PT All Day 4 NOVA TV 8,5 THE NATIONAL BTV C H A N N E L S 8,1 BNT 1 D E C L I N E D KINO NOVA 2,4 RATINGS IN 20 - 21 DIEMA FAMILY T I M E S L O T Nova sustained leadership NEXT throughout the day. BTV CINEMA 1,52 bTV Comedy outperformed BTV COMEDY Diema and bTV Action. DIEMA BTV ACTION CARTOON NETWORK 6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-24 5 NOVA’S MORNING SHOW HAD THE HIGHEST VIEWERSHIP DURING AND AFTER THE LOCKDOWN In the following period bTV s how declined faster vs the one of Nova B N T 1 increased audience but still remained behind the leading c h a n n e l s Lockdown period Post lockdown period (13Mar-13May) (14May-21Jun) -9% 3,98 3,89 -20% 3,62 3,12 +10% 1,06 1,17 Morning block This morning Hello, Bulgaria 6 AS THE MAIN ENTERTAINMENT AND REALITY SHOWS HAVE ENDED, MOVIES ARE GRADUALLY OVERTAKING THE RANKING WITH 10 OUT OF 20 TOP PROGRAMS LAST WEEK Channel Title Type Time start Rating % Shr % 1 NOVA TV Fish on the cake Culinary program 20:00 9,2 30,8 2 BTV Evermore Series 20:00 8,8 29,7 3 NOVA TV xXx: Return of Xander Cage Movies 20:00 8,8 28,4 4 NOVA TV News block News 19:00 8,1 33,0 5 NOVA TV Magnum P.I. Series 21:00 7,9 24,9 6 BTV Taxi 3 Movies 22:00 7,7 28,3 7 BTV News block News 19:00 7,6 30,9 8 NOVA TV News block News 22:00 7,4 23,6 9 BTV The Devil Wears Prada Movies 20:00 7,4 24,0 10 NOVA TV Opurnichavite Movies 22:00 6,8 28,1 11 NOVA TV The Bounty Hunter Movies 20:00 6,3 26,0 12 NOVA TV FBI Series 22:30 5,9 20,8 13 BTV Taken Movies 20:00 5,9 24,7 14 BTV Fi Series 21:00 5,7 18,1 15 BTV True Lies Movies 22:00 5,7 25,7 16 NOVA TV Family Feud TV games 18:00 5,6 29,0 17 BTV Like a Movie Entertainment 23:50 5,3 27,3 18 NOVA TV The Da Vinci Code Movies 22:00 5,0 21,1 19 NOVA TV Twist of fate Movies 14:30 4,7 23,5 20 NOVA TV Walking the Dog Movies 12:30 4,7 25,1 7 THANK YOU! For more details, please contact us at: [email protected] [email protected].