Publicis Media Presentation Template
TV & DIGITAL REPORT JANUARY 2021 TV REPORT FOCUSED ON NOVA NEWS Source: GARB and Nielsen Admosphere Data: People meter, national base TG: A 18-49 Currency: BGN gross 30 Base Diff 2020 2021 Lockdown 25 SLIGHTLY 20,4 20 21,5 HIGHER T V 20,8 21,1 19,5 19,0 19,4 AUDIENCE ON 17,9 17,1 15 16,5 Y TD BASE 15,6 15,5 16,0 Jan 2021 registered 5% higher TV viewership than 10 Jan 2020. 5 - jan feb mar apr may jun jul aug sept oct nov dec GARB, 18-49 2 Live TV 9 10 8 8 9 9 6 5 20 22 9 11 8 26 27 Other 10 Other 29 29 9 8 NBG INCREASED 8 8 DISCOVERY 7 8 TSH SHARE ON THE BTV ACTION ACCOUNT OF BNT DIEMA FAMILY 32 35 30 30 28 32 BMG DIEMA BMG 8 8 On channel basis Nova & 7 BTV CINEMA 7 7 NBG 8 bTV declined slightly in all BTV COMEDY time slots, Nova remained 23 22 21 KINO NOVA 19 19 rather stable. 18 Kino Nova was the top niche BNT 1 43 45 44 46 43 45 channel as usual. BTV 26 NOVA TV 25 24 26 25 24 Dec Jan Dec Jan Dec Jan Dec Jan Dec Jan Dec Jan 06:00-18:59 19:00-23:59 All day 06:00-18:59 19:00-23:59 All day Source: GARB, A18-49 3 Rtg (19:00-22:30) BTV 8,64 16,00 NOVA TV 9,78 NOVE KEPT 13% 14,00 HIGHER 12,00 OVERALL PT AUDIENCE THAN 10,00 BTV IN JANUARY 8,00 bTV outperformed Nova on 6,00 23rd of January with its Saturday movie program.
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