12 12 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL COMMENTARY

CENTRAL & EASTERN EUROPE, FROM INSIDE

For the fi rst time, our traditional Natpe Budapest huge content market to enjoy. It is key to bet today issue has turned into our ‘Central & Eastern Europe to have a better business tomorrow. special annual edition’, as we cover with the same issue, both Natpe Budapest, in June, and Kiev Media JUST TO REMEMBER… Show, the emerging content event in Ukraine, in For those reading Prensario International for September. It is a 2 x 1 offer, but above all, a deep the fi rst time… this publication is based on Latin PUBLISHED BY trip into Central & Eastern Europe present. America, but has more than 20 years covering the EDITORIAL PRENSARIO SRL We provide in the edition more than 20 interviews whole international market, and now it manages LAVALLE 1569, OF. 405 to top broadcasters of Central & Eastern Europe, strong coverage and feedback from all regions, C1048 AAK BUENOS AIRES, ARGENTINA and 5 high-end locally produced reports, based on especially in Central & Eastern Europe, where we’ve PHONE: (+54-11) 4924-7908 own researches and alliances with Eurodata, MRM been covering the Budapest shows for 15 years. FAX: (+54-11) 4925-2507 and CeeTV, among other CEE consultant specialists. As well, we’ve strongly developed our online Which is the global message about the region? CEE services. At present we offer daily e-mail newsletters IN THE U.S.: is living a hard moment, due to the global crisis that in English language during the week of the shows, 12307 SW 133 COURT - affects especially the region, with recession and fl at with testimonies of buyers and the major market SUITE #1432 MIAMI, FLORIDA 33186-USA ad pies for years. But, CEE is one of the regions with trends rising. If you are not receiving them, please PHONE: (305) 890-1813 more new programming outputs being launched. enter www.prensario.net. When the global crisis passes away, we will have a Nicolas Smirnoff EMAIL: [email protected] WEBSITE: WWW.PRENSARIO.TV

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2 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL REPORT | TV MARKETS BY FABRICIO FERRARA AND NICOLÁS SMIRNOFF

THE HUNGARIAN TV SEASON: GOING DEEPER IN THE MULTIPLE-SCREEN ERA

Once more, PRENSARIO publishes a special report about the Hungarian TV market, make a difference in the audience’. generated through many interviews held ‘Now around 40% of the programming of with the leading broadcasters of the country: RTL II is own produced, we have good dancing shows, live shows, another constructed reality RTL KLUB, TV2, MTVA (with the whole public and a successful news program everyday. We bouquet of channels from M1 and M2 to DUNA are performing very well with women, and we and DUNA WORLD) and VIASAT3. The key facts, the growing TV cable strategy, programming want to develop more programs for them. There trends and the increasing digital business. are also telenovelas on air at the channel from a string of major Latin American distributors. The Hungarian TV market is going through Other particularly successful cable channels are several and important changes this 2013. The Cool (mix men and women, 18-49) and Film+, fi rst, and most important one, is the digital mainly male oriented, 18-49’. switchover that will be completed in two stages: These three cable channels are doing together st st almost 13% of audience share, in the important fi rst on July 31 and the second on October 31 . TIBOR FÓRIZS, HEAD OF CONTENT PETER KISS, PROGRAMMING DIRECTOR, TV2 ZSUZSANNA KÁLOMISTA, DIRECTOR FOR ARCHIVES MARIKA NEMETH, PROGRAM DIRECTOR, commercial target group 18-49. And the three are The National Media and Infocommunications ACQUISITIONS AND SCHEDULING, RTL KLUB AND PROGRAM ACQUISITION, MTVA VIASAT3 Authority (NMHH) is in charge of leading the operating as “mirror breaks”, which means that ‘WE ARE GETTING STRONG RESULTS WITH OUR ‘DIGITAL SWITCHOVER IS AN ENORMOUS OPPORTU- ‘DESPITE THE GREAT ABUNDANCE OF THE TV ‘THE HUNGARIAN AUDIENCE IS SPOILT IN A WAY. all commercials start at the same time, ends at the switchover in Hungary. QUITE-NEW CABLE TV CHANNELS, SO THOUGH THE NITY ON THE WHOLE. NO AUDIENCE DECREASE IS CHANNELS (OVER 100 NETWORKS), THERE ARE US SERIES ARE ON AIR SOME MONTHS AFTER same time and audience see the same ads during Digital terrestrial broadcasting will give FREE TV HAS LOST A BIT OF MARKET SHARE AGAINST EXPECTED, AS VIEWERS WITH ROOM AERIALS WILL ONLY 11 OF THEM THAT ARE SWITCHED ON BY THEIR US PREMIER AND TV FORMATS ARRIVE Hungarians access to the three standard channels THE REST OF THE MEDIA ENVIRONMENT, THE TOTAL SWITCH TO A DIFFERENT TYPE OF RECEPTION: IN MORE THAN 1 MILLION PEOPLE PER DAY AND SOMETIMES EARLIER THAN TO BIGGER MARKETS. the breaks of all of them. It’s an outstanding MARKET SHARE OF RTL GROUP CHANNELS IN TERMS OF COVERAGE, THE NUMBER OF SUBSCRIBERS THE FOUR THE PUBLIC TV STATIONS ARE AMONG OUR AUDIENCE GETS EVERYTHING THAT IS NEW commercial proposal for advertising partners to (m1, RTL Klub, TV2) and four additional WILL INCREASE WHICH WILL POSITIVELY INFLUENCE THEM’. HUNGARY IS UP’. , AND TRENDY ON THE INTERNATIONAL TELEVISION measure and profi t better the whole market share channels (m2, Duna TV, Duna World, THE VIEWER RATINGS OF THE CABLE CHANNELS’. MARKET’. Euronews), as well as three public service radio of the group of channels, which have been seen in stations without a subscription. If a subscription with access to only M1, TV2 and/or RTL Klub industry because this would mainly apply to TV other pioneering markets, as Spain for example. service is chosen, the subscriber will get access channels. This represents 416,000 households in broadcasters, and may be called a ‘special TV tax’. in Hungary, and its cable channel portfolio, says: continue making focus on our traditional local th to up to 23 channels. Hungary according to local surveys. ‘The big news for us are that we are getting strong soap Among Friends (already at its 15 season), TV2: MORE LOCAL PRODUCTION AND Those yet to make the transition to digital, are As many countries in Europe, the fi nancial RTL: FRESH IDEAS, MORE results with our quite-new cable TV channels U.S. TV series and movies’. ENCOURAGING NUMBERS the directly affected group by the switchover. This situation is still hard in Hungary. The GLOBAL MARKET SHARE —we added them a year and a half ago— so, But an important change up from last year is Peter Kiss, programming director at TV2, the group uses traditional rooftop and set-top aerials advertisement pie is fl at and the economical Tibor Fórizs, head of content acquisitions and though the free TV has lost a bit of market share the ‘constructed reality’ shows, a new hybrid genre second broadcaster of the market, describes:‘This and received broadcasting without a subscription, recovery is hoped for next year. The big media scheduling at RTL Klub, the leading broadcaster against the rest of the media environment, the that mixes amateur actors and scripted plots but year’s digital switchover is an enormous group’s strategy keeps the same as the last total market share of RTL Group channels in they are told as real stories, with a reality-format opportunity for us on the whole. No decrease is Hungary is up’. storytelling. Explains Forizs: ‘We are producing years: launching new cable channels to HUNGARY: AUDIENCE MARKET SHARE, ‘Talking about programming trends, the big a German format we call Budapest Day & Night keep the audience share and don’t loose BY CHANNELS (JAN. 1 – MAY 26, 2013) advertising share. talent shows continue being the strongest issue from February, and it became a success story at the prime time: we will produce the fourth in access prime time, with nowadays 32% of The good news is that digital advertising RTL Klub 23,56% season of X Factor for next autumn, with changes market share’. continues growing against the overall TV2 17.59% from the past —new mentors, new concepts and About Latin American telenovelas and Turkish decline of the ad sector in the country. Cool 5.38% According to an article from CEETV, tips. Also, during the weekdays prime time, we series: ‘We air Latin telenovelas in the afternoon F+ 5.19% the E-mail Marketing Conference, reveled before the 18:30 main news block on RTL Klub, in June 3 that the digital growth in 2012 m1 4.88% HUNGARY: AUDIENCE SHARE, and we are emitting the Turkish series Magnifi cent was 22%, reaching HUF 3 billion (USD Viasat3 3.76% PER TV GROUPS (JAN. – APR. 13) Century (Global Agency) every Wednesday in m2 1.68% prime time, which constantly outperforms the 13.2 million), and the expectations are RTL Group CBS hit show Elementary running on TV2 in that an extra 10-20% will be added this AXN 1.6% Others the same time slot’. year to reach about HUF 3.5 billion (USD RTL II 1.4% 8.1% In October 2012, the big launch of the group 15.4 million). SuperTV2 1.38% 36.8% was RTL II, a premium pay cable TV channel At the same time, the Government plans Comedy Central 1.28% Sanoma 1.7% to introduce a tax on the ad revenues of Viacom 1.9% that is free-TV alike due to its heavy dose of Story4 1.19% 4.1% the local media companies. That’s why Chello 4.9% local productions. ‘The channel is performing Discovery Channel 1.01% well, always according to our expectations. Yet, the Hungarian Electronic Media Service Viasat 19.9% Constructed reality shows are a new hybrid genre that Viasat6 1% 8.1% we have to maximize the coverage of the country, mixes amateur actors and scripted plots but they are Providers Association (MEME) issued National Geographic 0.76% MTVA as it now reaches 50% of TV cable households, TV2 launched in 2013 the entertainment formats Big told as real stories; they are working extremely well in an offi cial statement saying that such a Duet, for its cable network SuperTV2, and Master Class RTL channels, as Budapest Day & Night in RTL Klub. The tax could cause ‘incalculable damage’ to 0 5 10 15 20 25 TV2 but we are carrying out fi ne the aim of providing Hungary —from Keshet TV, Israel—, which got it best broadcaster also keeps its main bet on talent show X exclusive premium TV content and moving some mark on April with 35.1% share betting its biggest Factor, which will have its fourth season next autumn Hungarian media, particularly at the TV Source: AGB Nielsen Media Research Source: Nielsen, 18-49, prime time well-known brands from free TV to cable TV, to competitors in Hungary altogether. 4 5 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL REPORT | TV MARKETS

Measurement). The awareness of the channel capacities show that there is still signifi cant has increased at the same time getting close to potential therein’, he completes. 80% in April (Source: TV/NRC brand awareness survey)’, comments Kiss. THE NEW ERA OF PUBLIC TELEVISION According to Nielsen, the share of viewing of Started in 2011 with the Media Law, the TV2 Group channels has increased by 4.5% year- integration of public service radio, TV, news and on-year during the fi rst quarter of 2013, while new media is now completed in Hungary, under the share of viewing of cable channels has more the leadership of MTVA. Zsuzsanna Kálomista, than doubled, increasing by 125% year-on-year director for archives and program acquisition during the fi rst quarter of 2013. at MTVA, who operates four TV stations m1, The cocookingoking docdocumentaryumentary serseriesies AngelAngel GaGastrostro Prime time programs are the daily scripted m2, Duna TV and Duna World, highlights: ‘We and the drama series Haktion Reloaded (second season) are two of the top shows from MTVA docu Family Affairs (20.73% share), the daily introduced new branding for public television, docu soap Sins & Love (SuperTV2 17.09%) and radio and Internet portals on the opening day of expected in viewer ratings as viewers with room The Voice of Hungary (28.02%). Other local the 2012 Summer Olympic Games. Also, Formula aerials will switch to a different type of reception, productions of the company are Megastar, Jóban 1 has a wide audience in m1. The new look, which but in terms of the coverage the number of Rosszban and It could happen to you on TV2, and is the outcome of an in-house development effort, subscribers will increase, which will positively Big Duet and Fish On The Cake on SuperTV2 was fi rst presented on TV and gradually appeared infl uence the viewer ratings of the cable channels’. ‘Launched in April, the local version of the on all platforms of PSM’. ‘Nevertheless, the most important market original Keshet format Master Class (Az Ének In December 2012, MTVA transformed m2 shaping effect of the switch-off is that TV2 can Iskolája) had its best mark on April 27 with into a children channel, offering a non-violent, ask for a distribution fee afterwards, which can 35.1% share (18-49) and made TV2 the market family-friendly and entertaining contents for result in a signifi cant rearrangement in the cable leader that day: the market share of the show was kids. ‘The new channel combines traditional and channel supply and this way in fragmentation higher than our biggest competitors in Hungary innovative programs creating alternatives for its as well’, he adds. On behalf of content trends, altogether (RTL Klub + m1 + Cool + Viasat3 audience. We are offering various programs to the he says: ‘Local fi ction, scripted docu, reality and + Film+: 30.6%)’. age group of 3-12 years from 6am to 7pm and in music shows both talent and entertainment, are Continues Kiss: ‘This year the budget for own the evening public service contents, educational the audience preferences’. productions has been doubled and hit programs and TV series, as well as musical shows and spots SuperTV2, the new premium cable channel of have been shown on the channels of TV2 Group. to the viewers’. the group, was launched on November 1st 2012 In autumn large-scale entertainment programs ‘Despite the great abundance of the television and has doubled its market share in the fi rst 6 are to be started on TV2; there will be daily and channels in our country (over 100 networks), months after the launch (November 2012: 0.92% weekly entertainment programs, new formats and there are only 11 of them that are switched on - April 2013: 1.54%). ‘The coverage of SuperTV2 long-running, well-known brands in new forms’. by more than 1 million people per day (the four reached 61% of the total cable households by ‘For the summer, a brand new, genre- the public TV stations are among them). In 2012, the end of April (Nielsen Television Audience creating series has been in production. The m1 was on the 3rd place with 3.5 million viewers local productions have per day; m2 on the 5th place (1.9 million viewers), HUNGARY: DISTRIBUTION OF HOUSEHOLDS BY PLATFORMS proved to be successful Duna TV on the 9th (1.6 million viewers) and (2009-APRIL 13) this year both on TV2 and Duna World on the 11th (1 million viewers). The the cable channels. The accumulated daily reach of the 4 public service Analogue Terrestrial Analogue Cable Digital CableDigital Satellite IPTV Digital Terrestrial with Subscription position is very favorable channels is nearly 4.3 million people: 46.6% of 100 as a selection can be the Hungarian population uses these channels 13.8% 12.8% 16.9% 21.7% 19.8% made from the produced as source of information and entertainment’. 80 content according to ‘Among the three terrestrial TV channels, 35% 35.7% the requirements of the only m1 could increase its fi gures compared 41.7% 38.6% 60 45.3% market positioning of to the same period in the previous year. The the channels, the viewer fi gures of RTL Klub and TV2 have decreased 15.8% 15.6% in both target groups investigated. Concerning 40 15.1% ratings and the demand 14.2% 10.8% 22.1% for commercial time. the whole day, the joint audience share of the 21.7% 20 21.6% nationwide commercial channels (RTL Klub, 18.9% On the short term the 17.8% 7.5% 7.1% reinforcement of our TV2) has decreased from 39.8% to 34.3 %, i.e. 2.7% 4% 2.6% 2.4% 3.5% 5.8% 6.6% 0 1% present portfolio is in by 5.5% among the adult population, compared 2009 2010 2011 2012 Apr. 13 focus. At the same time the to same period of the last year. Among the public Source: Nielsen Establishment Surveys, in case of April 2013 data strength of the brands and service TV channels, both m2 and Duna TV from the actual Nielsen Panel the content production could improve their fi gures in prime time, and

6 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL REPORT | TV MARKETS

VIASAST3, RECORD NUMBER OF PRIME the dubbing costs, the process is expensive as TIME SHOWS LAUNCHED you have many small countries with different Marika Nemeth, program director, of languages. So, international players prefer to Viasat3, the fourth broadcaster of Hungary, develop services in other markets where the remarks: ‘Fragmentation, as a worldwide trend, original versions with subtitles work. Therefore, is also present in Hungary: traditional channels Netfl ix or another service with the same stature, are losing their audience year-on-year. We are are not available yet in CEE’. proud that in this competitive market situation TV2’s Kiss comments: ‘In coming years, CoverCGi Girll fi t perfectlyf tl on Viasat3’sVi t3’ brandb d byb attractingtt ti competition in the Hungarian VOD industry mainly young female audiences, while The Audience the MTG Group’s female skewed channel is a traveling TV format broadcast on Sundays at the Viasat3 and the male targeted channel Viasat6 will intensify, with service providers trying to channel, with the aim to present people fait and deliver attract consumers with lower prices and better high emotions to audiences has managed to keep and slightly increase the results in the main commercial target (18-49). viewing choices both in terms of content and those of the channel Duna World have become Our total audience share increased from 5,6% access. Our content is available through the better, too’, completes Kálomista. in 2010, to 5,9% in 2011 and 6,1% in 2012’. VOD function of the top Hungarian cable The top six shows of MTVA are the brand- ‘The future of a TV station highly depends on providers and, due to the number of downloads, new drama series Hacktion (30x’52) that reveals the amount of good quality local productions we can say it is popular. Naturally, more people the work of a secret unit called the Infrastructure and shows with high appeal to the local would like to watch again a big event program, Defense Division (IDD) and the new season audience. Accordingly, in 2013 our main rather than a news program’. Hacktion Reloaded; Angel Gastro is a cooking channel Viasat3 has launched a record number TV2 Group has created four pages for documentary series, while On the Spot is an of prime time shows. The search for the cover channels and 16 pages for programs, with award-winning documentary series that covers face of hot magazine, Cover Girl fi ts perfectly more than 400,000 fans altogether. ‘Nowadays, the hot spots of the planet. It has received the to our channel’s brand by attracting mainly our programs are being watched by certain Golden Nymph in Monte Carlo TV Festival as young female audiences’. (a growing number of) viewers with laptops, “Best News Documentary”. Continues Nemeth: ‘Eszbontok, a funny game tablets or smart phones in their hands and, At the end of 2011, MTVA began the show with a fresh touch, was also very well during the program, the viewed content is theatrical distribution business in accordance received by our core audience. The Audience, discussed on real time with friends and other with the market pressure to deal with theatrical a traveling television format was broadcast on viewers on Facebook’. distributors. ‘The movie Intouchables was the Sundays with the aim to present people fait and ‘For event shows as Megastar, The Voice fi rst fi lm release in the Hungarian cinemas in deliver high emotions to audiences searching or The Big Duet, the viewers are particularly collaboration with an external distribution for more serious content. Sztarkoktel, our daily eager to provide immediate feedback about company. The independent theatrical release gossip magazine was positioned in the attention the performance they have just seen. And Happiness never comes alone was followed by of our young female viewers’. about our infotainment programs (Mokka a 3D movie The Penguin King. We want to ‘The main trend shows a continuous increase and Aktív), Facebook is also used by TV2 for represent family movies, comedy, art house and in the ratio of programs produced locally vs. a growing circle of viewers: insight is provided also festival success fi lms to a larger audience acquired. This trend is even accentuated with into the background of the events on the in our country’, fi nalizes Kálomista. newcomers and the increase of the number screen, with behind-the-scene posts, photos of channels. Analogue switch-off will happen and short videos. The result of our activities this year in Hungary, which most can be measured from the traffi c sources of the HUNGARY: AD SPENDING EVOLUTION BY MEDIA probably will slightly change the Facebook Insights and TV2’s portal. The more (2009-2013, ESTIMATED) results of the channels, but surely will personal and interesting behind-the-scene not change the television landscape’, secrets and information is shared, the more 800 Total fi nalizes the executive. people talk about it on the fan pages and in 700 the social media in general’. 600 VOD, AMONG THE WHOLE Lastly, Viasat3’s Nemeth highlights: ‘The 500 NEW MEDIA APPROACH Hungarian audience is spoilt in a way. High- 400 Completes RTL’s Forizs: ‘VOD quality US series are on air some months after 300 services, both transactional or by their US premier and top television formats TV 200 subscription, are not mature in arrive in the country sometimes earlier than to Digital Hungary. In our catch-up services, bigger markets. Our audience gets everything 100 people usually take the free of charge that is new and trendy on the international 0 2009 2010 2011 2012 2013 options, and they rarely want to television market. This could be the reason pay to watch. In Central & Eastern why VOD and other time shifted viewing forms Source: AEGIS Media Europe, there is also a problem with hardly reach 1-2% of total viewing’. 8 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL REPORT | TV MARKETS

BY ARTEM VAKALUYCK, MEDIA RESOURCES MANAGEMENT

UKRAINE: THE KEY TV MARKET IN CIS

Ukraine is the second largest TV market in from the point of view of the national-wide Totally there are 16 national- the CIS region after Russia. With a population analogue terrestrial TV nets quantity: there wide broadcasters, more of 45.6 million people, there are a total are 16 channels of that kind in the country. than 200 local and regional of 16.2 million television households and The situation is about to change dramatically TV stations (both private approximately 24 million television sets in use. after the analogue terrestrial switch off that and government owned) and Ukraine is a kind of unique country in Europe is planned for summer 2015. The number of more than 100 satellite private digital terrestrial networks that will broadcasters. UKRAINE: MARKET SHARE (%), have national-wide coverage will Cable is the most widespread PER CHANNELS - 18-54 (MAY 2013) increase to 32. television platform in Ukraine Private TV broadcasters owned accounting for over 38% of all 20 by Ukrainian tycoons play the lead television households. The role on the local market. There penetration of cable TV has 15.19 15 are four dominant TV Groups in risen more than 10% over the Ukraine: StarLight Media (belongs past several years (for instance 10.68 10.30 to Viktor Pinchuk, operates STB, its penetration in 2007 was 10 9.45 ICTV, Novy Channel, M1, M2 8.26 27%). The analogue terrestrial and QTV channels), Inter Media platform yet remains the Group (belongs to Dmitry Firtash, second most widespread 5 4.38 4.34 runs Inter, NTN, K1, K2, Mega, television platform in Ukraine 2.50 2.41 1.92 Enter-fi lm, MTV Ukraine, Pixel and is used by 33% of television channels), 1+1 Media (owned by 0 households. INTER 1+1 CHANNEL STB ICTV NEW NTN FIRST 2+2 TET UKRAINE CHANNEL NATIONAL Igor Kolomoiskiy, operates 1+1, However, the constant 2+2, TET, PlusPlus channels), and Source: Gfk Ukraine growth of the cable and Media Group Ukraine (belongs satellite platforms has eroded UKRAINE: ADVERTISING EXPENDITURE FORECAST to Rinat Akhmetov, runs TRK the terrestrial platform’s market (2012 - 2013) Ukraine, Football, Football+, share, which has decreased Donbas, Sigma TV, Sphere TV and from 75% in 2007 to 63% in IN600 MILLION OF US DOLLARS 9.5% NLO TV channels). 2009 and to 33% in early 2013. 500 529 Government-owned TV channel All services on the terrestrial 483 First National is not so popular, as platform are currently free-to- 400 private broadcasters. Nevertheless air including DTT service from 300 it belongs to Top-10 most popular Zeonbud, private operator of TV channels in Ukraine. There is 200 4 out of 5 DTT multiplexes in no public broadcasting company Ukraine. Satellite TV is the third 100 in the country yet, although the popular TV platform in the process of its launch on the basis 0 country with more than 20% 2012 2013 of state-owned First National TV penetration (the majority of Source: All-Ukrainian Advertising Coalition channel is currently underway. satellite households prefer to receive FTA channels UKRAINE: TV HOUSEHOLDS, UKRAINE: MARKET SHARE EVOLUTION and not to pay DTH BY TECHONOLGY (2013). ON CABLE & TERRESTRIAL (2007-2013) operators for the service). The rest 8-9% of the households use DTT DTT-IPTV Cable 80 75% 2007 or IPTV platforms (currently there 70 9% 2013 is no update statistics of these two 60 Satellite platforms users) to watch TV. 50 From the advertising point 20% 38% 38% 40 33% of view, Ukraine is the second 27% 30 largest market in the region after 33% 20 Russia. The total volume of its TV 10 ad market amounted USD 483 0 million in 2012 and is forecasted to Terrestrial Cable Terrestrial grow 9.5% in 2013 up to USD 529 Source: MRM Source: MRM million, according to All-Ukrainian

10 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL MAIN REPORT BY NICOLÁS SMIRNOFF AND FABRICIO FERRARA

CENTRAL & EASTERN EUROPE, AT THE MULTIPLE-SCREEN ERA

Central & Eastern Europe, nowadays, shows platform + mobile— to be stronger and share a good brief of what is happening with the costs, generating promotional synergy. And THE NEW MULTIPLE-SCREEN ERA, TODAY whole content market, worldwide: on one ‘branded content’ is to include a sponsor from 2 PILLARS: side, it is suffering a global economical crisis, the beginning of the production process, to • OWN PRODUCTION with the advertising pies mainly fl at or down. share costs and to generate synergy, or to make • NEW MEDIA BOOM: DTT, IPTV, But one the other side, there are a lot of new alliances with big brands for many projects. VOD, MOBILE, ETC. programming inputs appearing, including free Central & Eastern Europe was a big buyer of THE NEWEST THING, IN NEW MEDIA TV, pay TV, IPTV, VOD and mobile services. content in the past, now is a big seller. We have 3 DRIVERS: In fact, CEE is one of the regions with more the cases of Russia and Turkey that turned to • A GREAT FUTURE • FORMAT TITANS: THEMATIC new TV channels being launched, even Free top-selling titans, but most of the countries of • CURRENT COST CROSS-ROADS CHANNELS IN YOUTUBE TV ones. What must be done to go up in the the region have their growing own production • EMERGENT MARKETS industry? and they need to sell abroad and to try the • HOLLYWOOD STUDIOS: VOD The global content market has two big alternate options we mentioned above, to make 6 SOLUTIONS: THEMATIC SERVICES • CO-PRODUCTION PROJECTS issues today: the own production, which business run. Poland, Romania, Hungary… so • HOLLYWOOD STUDIOS: LIVE • PRODUCTION-SHARING let broadcasters make the difference about this is a great moment to push co-productions, BROADCAST SERVICES TO SMART ratings. And the multiple-screen era, where second screen and branded content ventures • SECOND SCREEN PHONES AND TABLETS the broadcasters move themselves from one in the region. • BRANDED CONTENT TV channel to a group of channels, to compete And the CEE region also has to manage its • ANCILLARY BUSINESSES • INDEPENDENTS: NEW OPTIONS now not only against other free TV channels own particularities: a lot of TV channels in very • GOVERNMENT SUPPORT OF SECOND SCREEN as in the past, but also pay TV, satellite TV, small countries, strong digital development to Source: Prensario • NEW MEDIA AND LISENCING Internet, SVOD and VOD services. compete with TV, particularly hard recession PLAYERS: TO PRODUCE OWN CONTENTS The two issues have the same problem: since the 2009 global crack… according to the big online titans —Microsoft, Amazon, the development process is getting more Patrick Jacaud-Zuchowicki of Basic Lead — GoogleYouTube, iTunes, Hulu, etc.— are • THEATRICAL AND TV and more expensive with time. So if the the former manager of Discop Budapest and entering the content market worldwide, not INDUSTRIES, CLOSER advertisement pies are fl at, the broadcasters now in charge of Discop West Asia— business only buying all kinds of programming, but series are very good for us’. Assel Nukisheva, FremantleMedia contents on YouTube • FRANCHISE PRODUCT MANAGEMENT (and the production companies related) need epicentre of the region is moving to East, to also producing their own original content to Channel 7 (Kazakhstan): ‘We are looking for scored 4,5 billions of viewers in 2012. The to produce more content and more channels more emergent markets as the CIS nations and get the audience, as Netfl ix is a pioneer on that. Source: Prensario Dating/dancing shows to produce in house’. company plans to co-produce fresh online with quite the same money. This is the big West Asia. They are as the CEE territories in Nowadays, everybody is producing: Dana Petrovic, acquisitions Dexin Film, content with the digital titans, and announced cross-roads today of the content industry, the nineties, he says. especially the pay TV channels, that are local productions’. Gabor Fisher, head of Serbia: ‘Though the ups & downs of the market, that multiplatform comedy tittles from and that’s why the alternate solutions appear: This is good point of view. But if the now the leaders about cutting-edge or niche programming at RTL Klub Hungary: ‘RTL for us the Latin American telenovelas are the Vuguru, an online producer, are now part co-production projects between big players economical recovery lastly takes place in the programming, as it is the best way to compete. II, our fi rst pay TV (free TV alike) channel, best, and we will continue bet on them’. of its slate. of different regions, production sharing CEE region —it is anxiously waited for, since But also the new platforms do it… and there is evolving satisfactorily. There are 103 Peter Marschall, CEO Paprika Latino: ‘In About branded content, Endemol has models, second screen, branded content, 2010— we will have a formidable market to are production alliances between the different Hungarian speaking channels in our country, some territories, we are looking for joint and made a digital partnership with Rolling licensing/merchandising, special Government deal with: a lot of channels demanding fresh sectors. In the multiple-screen era, content but with good content and schedule, you can back to back productions and create hubs Stones to develop multiplatform and retail production support plans, etc. programming, across quite short distances, keeps itself as the king. make a difference’. to share big setup costs. Productions from ventures. FremantleMedia has changed the ‘Production sharing’ is to share a same very close to the main European nations Where is the market going? According to Amazon, the online titan, is attending the Western countries will come here to shoot way of producing formats in the Middle East, shooting location among two or more and with strong co-production and format experts, with so many options in the multiple- content markets with a rich acquisitions team, entertainment and reality, as well as fi ction. In since it made an alliance with MBC, the big channels; ‘second screen’ means to coordinate opportunities… CEE can recover its traditional screen era, the audience tend to fi t their own for its VOD online service. Jason Roppel, VP Romania and Bulgaria, there are great facilities pan-regional broadcaster, and Pepsi-Cola to a content release with two or more channels brightness for the international market. programming schedule, choosing one per acquisitions: ‘We are looking for all kinds for big productions, while Hungary offers a TRENDS OF THE MULTIPLE SCREEN ERA, at the same time —Free TV + cable + Digital And there is another tip in the mixture: one the programs from TV, Internet, VOD… of TV series, from all possible origins’. Alan fantastic tax support system for fi ction that WHEN IT TURNS MORE MATURE wherever. Sternfeld, acquisitions manager of Microsoft allows to get back 25% of all spendings’. NUMBER OF FREE DOWNLOADS TO HIT TOP 25 PER CATEGORY Take in mind the Aero hit in New York Xbox Video Service for Central & Eastern At last MIPTV, the number of companies • THE DTT NICHE CHANNELS TURN TO these last months… Barry Diller’s company Europe, is buying too all types of TV series participating from Russia grew 18% from last MORE GENERALIST 40 38.4 APPLE APP STORE FOR IPHONE, UNITED STATES, DAILY DOWNLOADS is selling small antennas just to catch the free and telenovelas, especially the ones produced year, while the Ukrainean companies increased NIFIED ADVERTISEMENT PLANS 35 TV chains, per USD 5 each household. People in the CEE region. 30%. They both were at the top 5 territories • U can pay USD 5 for the free TV, just USD 8 for Peter Chalupa, programming director worldwide at the category, surpassing countries BETWEEN THE FREE TV AND THE DTT/

HOUSANDS 30

T 25.3 Netfl ix and might eventually replace the pay at Markiza, Slovakia: ‘We are buying more as Brazil or China… Central & Eastern PAY TV CHANNELS 25 TV service, which is charged about USD 190 realities, to vary the big talent shows, that are Europe, and especially the CIS markets, are the great thing’. Gaye Arman Bickacioglu, 20 per month in the U.S. market. To think about an important engine of new content business. • THE TRADITIONAL PAY TV BRANDS it… this is why the pay TV titans are producing programming director at Kanalturk, Turkey: In Cannes, both Endemol and 15 GO TO DTT CHANNELS top original content, to keep their audiences. ‘We are making focus on producing different Fremantlemedia showed their new strategies, 10 6.7 TV series, as the cooking show Blind Taste’. focused on digital platforms and branded 5.8 • TO DEVELOP HYBRID FREE & PAY TV 5 3.9 3.9 3.1 TRENDY NEWS AND TESTIMONIES FROM Liutauras Elkimavicius, CEO at BTV content. Both CEOs of Endemol, Tim Hincks, 2.9 2.3 1.9 1.8 1.2 1.2 1.1 1.0 0.9 0.9 0.5 0.4 0.3 CEE REGION Lithuania: ‘We are looking for all types of and FremantleMedia, Cecile Frot-Coutaz, said CHANNELS 0 Alexandra Bezpalcova, head of acquisitions formats, as we have 20 hours per week to that they are launching many new channels in at Nova Czech Republic: ‘We are launching produce in house’. YouTube. Endemol has already got one focused • SYNERGY: 1 + 1 = MORE THAN 2

Top Overall Top All Game three new TV channels: one about comedies, Neudachnaya Inna, programming on Fear Factor and FremantleMedia plans one Source: Distimo one male oriented, and one retro, with old acquisitions at 9TV, Russia: ‘Turkish drama about lifestyle focused on pets. Source: Prensario Lifestyle Music Networking 12 Entertainment 13 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL Utilities

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Weather SPECIAL INTERVIEW | TV TRADE SHOWS

NATPE BUDAPEST 2013: IMPORTANT GROWTH EXPECTED

them in eff ective melting. We believe this called Extending the value of contents beyond will help people to conduct business more and across platforms, moderated by editor Julian effi ciently’. Clover, in which participate Antony Root, According to reports received by Prensario EVP original programming & production at International from East European buyers, HBO Europe, Nassima Boudi, international moving the screenings to Monday June 24 sales manager, Eurodata TV Worldwide, has been a helpful move; many of them don’t Patty Geneste, Chairman at FRAPA, and a attend the L.A. Screenings and are happy about representative not yet confi rmed from Chello being able to review the Media’, comments Perth. new product in Budapest, ‘Participants have closer to their home access to the Online country. And, vendors Market Guide with all the are happy, too: in the data required and an App past two years there for smartphones have been complaints and tablets, two Rod Perth, CEO Natpe about buyers skipping additional tools we appointments because believe they will ‘International expansion is very important they were still attending fi nd helpful, too’. to Natpe and we are committed to constantly a screening at that time. ‘A b i g c o c k t a i l increase the effi ciency of regional market events ‘In addition, we have establishedbl h d a partnership h party has been scheduled for the opening day, such as Natpe Budapest 2013’. Rod Perth, with FRAPA, the Format Recognition and June 25, at 6pm at Sofi tel Hotel restaurant & CEO at Natpe, stresses to Prensario that Protection Association, though which they are terrace, and will also be celebrating Natpe’s 50th the organization aims at ‘connecting content able to assist people at the market with advise Anniversary with another cocktail. All in all, producers and buyers from the United States concerning format production and acquisition we think we have been successful at fi ghting and countries around the world in the most issues, as well as helping them navigate through the realities of the international television eff ective and cost-effi cient way’. this aspect of the business’. programming business and are very optimistic ‘Th e international TV programming business ‘Th ere is a daily online news service by about the outcome of Natpe Budapest 2013. has been through diffi cult times in 2012 but the Broadband TV News and a Breakfast Program We are committed and trying to be responsive’. potential is there and we decided to listen to the customers, see the way in which we can make Natpe Budapest 2013 more effi cient both to sellers and buyers; we invested in research and I am now pleased to announce that this year participants will be greeted with a series of features that we expect will help by turning the market experience into a more effi cient and pleasant one’. ‘One important news is that we have separated the Studios’ screenings from the actual market days. Th is way, we think we have fixed the conflict; there will be less distraction for participants when they discuss deals with other distributors. We have also invested heavily in an ambitious “concierge service”, a navigation system that connects buyers and sellers, reduces the number of meetings, converts 35 14 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL INTERVIEW | TV TRADE SHOWS

KIEV MEDIA WEEK 2013: MORE INTERNATIONAL, EFFICIENT AND ACTIVE

experience in TV business and we are happy that analogue TV nets are Russia (19 national-wide he will share it with our audience’. TV channels), Ukraine (14) and Kazakhstan ‘We updated website and thanks to that (11). After analogue switch off (in the majority a lot of new opportunities are available for CIS countries deadline for digital terrestrial TV KMW attendees. We launched new data switchover is set for 2015) the number of national- accounting system. Thanks to these changes KMW wide terrestrial TV channels will double or even participants get an access to information about triple in the CIS countries. attendees and their companies participating in ‘Entertainment content prevails almost all KMW events in the current year’. inin all CIS markets. However, in ddifferent countries of the region ACTIVITIES ccertain TV content restrictions Victoria Yarmoshchuk, director of MRM In the course of KMW, five eexist. For example, in Moldova, important media events will take TTV channels are not allowed to Victoria Yarmoshchuk, director of MRM, the place: international conference and bbroadcastr foreign movies in Russian organizer of Kiev Media Week, held on September screening of new TV formats, Format trtranslation;r in Ukraine panel games 10-13 on the capital city of Ukraine describes Show; international audiovisual content aare prohibited on TV. But the most to Prensario: ‘The trade show will be more market, Ukrainian Content Market; sstrange restriction (we are not talking international, effi cient and active, and I hope will international B2B conferences, Film aabout Turkmenistan, where almost bring more business success and inspiration to its Business and Television as Business; and aallll foreign and entertainment content participants. During 2012 edition, participants list the international forum Digital Broadcastingngg.. isis f forbidden)orb was introduced this year in represented more than 400 media companies, over Format Show will include screening program Azerbaijan where starting from this May foreign thousand visitors and what is important and its of the newest TV formats from core international TV series are prohibited to broadcast by TV geography has expanded signifi cantly’. distributors including ITV, Armoza, Red Arrow, channels’, says Yarmoshchuk. ‘A number of leading international companies DRG, Eyeworks, Global Agency, among many Russia dominates in the region by the quantity from CIS region, Europe, Asia, Africa and others. ‘We will host a range of presentations from of locally produced TV content. There are more the Americas have joined the event making it European indies, in-depth CIS TV formats market than 150 production companies in the country really unique in the region. According to active analysis charting 2013 and beyond and special that are supplying channels with TV dramas, registrations for KMW 2013 and preliminary session dedicated to global trends of the industry comedies, detectives and TV shows. ‘More than negotiations with companies we expect major in partnership with Entertainment Master Class’. 60% of programming content of the largest TV increase of participants, especially for the Confi rmed companies include Venevision, nets in Russia is locally produced. At the same Ukrainian Content Market’. Eyeworks, Globo TV, BBC, Red Arrow, Endemol, time Ukraine is a region leader by TV shows This year we, the market will launch special All3Media, Zodiak Rights, Televisa, Global production (and adaptation of the international event devoted to TV coproduction in course of Agency, DRG, Mondo TV, ITV, WeiT Media, formats)’, completes the executive. Kiev Media Week. Continues Yarmoshchuk: ‘We Central Partnership, Star Media, FILM.UA, understand that coproduction is the future of TV and many others. KEY FACTS business and we think that our trade show is right A THOUSAND OF MEDIA BUSINESS PROFESSIONALS place to start looking for coproduction partners · CIS TV MARKET FROM 400 COMPANIES ARE EXPECTED TO ATTEND for your TV projects’. ‘TV business in the CIS countries is a rapidly KMW 2013 ‘On the post-Soviet territories, KMW is lacking developing industry both in terms of the quantity · THE GEOGRAPHY OF ATTENDANTS HAS platform for networking, experience exchange of TV channels and locally produced television EXPANDED SIGNIFICANTLY: A NUMBER OF LEADING and cooperation. Local media market is growing content. For the past ten years CIS TV market INTERNATIONAL COMPANIES FROM CIS REGION, rapidly; our buyers (TV channels, distributors) are drew dramatically, especially in such countries BUT ALSO FROM EUROPE, ASIA, AFRICA AND THE AMERICAS WILL JOIN THE EVENT ready to acquire different content. For exhibitors as Russia, Ukraine and Kazakhstan, which are the its an important growing market with great biggest regional TV markets. Nevertheless other · THE MARKET CONSISTS OF FIVE MEDIA EVENTS: opportunities and needs’. have evolved rapidly: Uzbekistan, Kyrgyzstan, FORMAT SHOW, UKRAINIAN CONTENT MARKET, FILM BUSINESS AND DIGITAL BROADCASTING ‘We want to create not only platform for Azerbaijan, Tajikistan, Armenia, Moldova and business meeting and negotiations but also to Belorussia. The only one “closed for the others’ · THERE WILL BE A SPECIAL FOCUS ON CO- PRODUCTION PROJECTS, CONSIDER BY ORGANIZERS inspire our guests. That is why this year we will eyes” market of the region is Turkmenistan, where AS ‘THE FUTURE OF TV BUSINESS’ introduce special keynote presentation from there are only fi ve TV channels, all of which are one of the biggest television professional of our state-owned’. · ORGANIZER MRM HAS UPDATED THE MARKET WEBSITE AND LAUNCHED NEW DATA ACCOUNTING age. More details will be disclosed soon, but for The most competitive TV markets of the the moment I may say that this person has huge SYSTEM TO GET MORE INFORMATION ABOUT THE region with the biggest number of national-wide ATTENDEES AND THE COMPANIES

35 16 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PREMIUM INTERVIEW | BROADCASTERS

TV NOVA: THE BOOM OF CHANNELS

IN CZECH REPUBLIC CZECH REPUBLIC: MARKET SHARE, PER CHANNELS / PRIME TIME 15-54 TARGET GROUP (1Q 2013)

Alex Ruzek, director of television channels million total viewers 4+. TV Nova 32% and programming of TV Nova, describes to Our prime time drama se- Ceska Televise 1 15.3% Prensario: ‘During the last year there was a ries, Rose Garden Medical Prima Family 13.1% boom of channels in the Czech Republic. Nova 2, achieves a 41.5% share Prima Cool 5.6% Group was the most active in this manner, in 15-54 twice a week in Nova Cinema 5.3% launching three new FTA channels Fanda, SMÍ- prime time’. Ceska Televise 2 4.3% CHOV and Telka in the span of seven months‘’. ‘Also successful is our Ceska Televise Sport 3.2% ‘In the free to air broadcasting, the most long running daily soap, Prima Love 2.2% Ceska Televis 24 2.2% active are large media groups, with CME’s Nova The Street, which has seen Fanda 1.7% Group operating fi ve channels, MTG’s Prima a resurgence in viewer- Prima Zoom 1.6% Group operating four and public broadcaster ship during 2013 and is SMICHOV 0.7% Ceska Televize operating four, as the shutting currently seeing regu- Telka 0.2% down of independent channels has shown that larly near a 36% share in Others 12.6% stand-alone niche channels are not a viable 15-54, against two news Source: ATO-Mediaresearch. (1) Fanda was launched on July 14, 2012 and started to be business enterprise in our market’. programs on competing measured separately since October 2012. SMICHOV was launched on December 23rd, All in all, the number of FTA channels has television stations. We 2012 and started to be measured separately since February 2013. Telka was launched on February 22nd, 2013 and started to be measured separately since March 2013. increased from last May by seven: from 23 to are producing all of these 30 channels. Explains Ruzek: ‘This widened shows ourselves, along dramatically the viewer’s choice and therefore with other drama and crime series (The Collage, his or her viewing habits. In addition, there are Doctors from Pocatky, Crime Unit Andel, Expo- more than 100 channels on paid TV platforms in zitura), sitcoms (Comeback, Helena, Sunday the Czech Republic, where Nova Group operates League), reality shows (Wife Swap, Masterchef, two, Nova Sport and MTV Czech’. Farm) and entertainment formats (Idols, The ‘The biggest change in recent years has been Voice, Czech Music Awards)’. digitalization, which has allowed us to give our ‘Czech movies also do very well, and Nova viewers a portfolio of channels from which is very active in pre-purchasing TV rights for to choose. Our goal has been to maintain a fi lms. Additionally, national hockey competi- strong mainstream channel in order to enable tions achieve exceptional viewership, and so PrimePrime timetime ddramarama sserieseries RoseRose GardenGarden MedMedicalical 2 gathers a 41.5% share in 15-54 twice a week in prime time effective communication for we are quite happy we were able to secure the our clients, augmented with free-TV rights for the ice hockey tournament considered for our main channel. Our viewers niche channels for them of the Olympics in Sochi 2014’, she says. now require signifi cantly more local content to reach specifi c target on our main channel than we have had in the audiences’. FUTURE PLANS past, so we are able to use our strong content ‘The highest rated Market fragmentation has had a signifi cant engine to produce additional hours to saturate programs are news impact on viewer habits, says the executive, this viewer need’. and local drama se- and adds: ‘And specifi cally on the ratings ‘We are expanding our local content, starting ries. Our main news generation potential of foreign content, as this summer with a new prime time drama this year regularly viewers now expect to fi nd it on niche channels. series, Doctors from Pocatky, a spin-off of our achieves a 46.7% share We have moved a signifi cant amount of our highly successful Rose Garden Medical series. in our target group 15- foreign product to our niche channels, and We will continue to develop new formats for 54 and 1,871 have bought new titles specifi cally for small television across all our channels. We will channels,channe which we wouldn’t have otherwise also continue to be sellers of this content, bothb as a fi nished product and as formats for adaptation’.a Completes Ruzek: ‘We see a high opportunity ffor growth in the online space, where we are leleading the way with our product Voyo, a SVOD sservice which provides unlimited access to a llibraryi of movies and series for a fi xed monthly ffee. We recently closed an SVOD deal with Sony, Alex Ruzek, director of televisionn channels TV Nov NovaNova’sa’s main news program has regularly achieved this and hope to form other alliances for content on and programming of TV Nova yearyeara a 4646.7% share in channels’s target group 15-54 and 1,871 million total viewers 4+ this platform in the very near future’. 35 18 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PREMIUM INTERVIEW | BROADCASTERS

RTL, CROATIA: ‘WE CAN ALSO BE SUCCESSFUL WITH SMALLER BUDGETS’

‘2013 has been a good year for RTL Croatia so including our in-house producedd far. We are the only main channel with growth event documentary Antonija in prime time, and together with RTL2 we also about a missing girl, which have had the strongest growth as a group. This was a huge success, so more is thanks to a successful mix of acquired and such events will follow’. locally produced shows and our continuously Company’s second- strong news offering’. generation entertainment Ruža Vjetrova is the top locally ddeveloped daily series, and one of the Kaspar Pfl ueger, programming director, channel RTL2 continues too most popular programs of the channel RTL Croatia, explains to Prensario, and adds: do ‘extremely well by simplyy ininteractiveter applications, as people ‘Nonetheless the continued sharp decline of the focusing on the best US sitcoms uusually watch really attentively and advertising market in 2012 has meant further of recent years’, remarks the fofollow the story developing’. budget cuts. But as we have shown over the last executive, who highlights the ‘Hence our focus is more on social years, we can also be successful with smaller series Two And A Half Men, Big Bang mmediae activities before and after the budgets. These are times when it really comes Theory, Modern Family, etc. shshow,ow, and our free catch-up service, down to creativity and nimble actions’. About the market itself, Pfl ueger says: for people who have missed an episode. RTL Scripted series dominate network’s ‘Croatia continues to be a stripped market. Sada is the biggest catch-up service in the weekday prime time schedule. ‘We were very All major stations schedule horizontally on market, and getting the relevant rights is now successful with season two of our locally weekdays. This means there is a big demand for a pre-requisite for program deals. For our produced daily drama Ruža Vjetrova/Windrose drama series and entertainment formats that other entertainment offerings, we are of course (FremantleMedia) and the biggest talk about offer a high volume of episodes. Turkish series working on interactive offerings, for example of the season, Turkish hit series Suleyman The and locally produced drama series are doing very for our new game shows’, comments Pfl ueger. Magnifi cent. Access prime time and the weekend well, as do daily reality series like Big Brother’. And he finalizes: ‘We have just started belong to locally produced light entertainment’. ‘In general, our focus is on delivering events. shooting for a new daily drama series, which Pfl ueger continues: ‘We were the For example we are mainly interested in Turkish will launch in fall and will be shorter than fi rst channel in the territory in series, when they offer something really new our previous series and more focused on one years to introduce a daily and different. We were the fi rst channel who strong story. So, this time more telenovela and game show in access-prime- introduced Turkish series (Binbir Gece) to less soap. Also we are investing in local comedy time, a local version of Croatia and have since been very successful and will start our fi rst locally developed sitcom Pointless (Endemol), which with the stylish series Ezel and the historical this fall, production has just commenced in continues to do incredibly hit soap Suleyman. So we are always looking Sarajevo, with some of the biggest names from well, especially amongst for series and formats that have a real event the region starring. We will have a fresh season young audiences. And the character and are very broad, something that of Magnifi cent Century, too. I’m being asked fourth season of Farmer people will talk about’. every day when the series will return’. Wants A Wife that did very ‘Digital is now part of every well on weekends. News programming decision. What can we CROATIA: MARKET SHARE, PER MEDIA GROUPS / and informative programs do beyond the program, online, second PRIME TIME 18-49 TARGET GROUP (1Q 2013) continue to go screen application, mobile. However, our Oththers CME Total from strength main focus is on drama, and this type to strength, of programming is not so suitable to 15.9% 33.4%

20.7%

HTTV Tottal 30%

RTLTotalotal The Croatian adaptation of Endemol’s Kaspar Pfl ueger, programming director format Pointless, a daily game show in access- Source: AGN Nielsen Media Research prime-time 20 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PREMIUM INTERVIEW | BROADCASTERS

MARKIZA, SLOVAKIA: ‘ONE CONTENT, MULTIPLE DISTRIBUTION’

TV Markiza has been the market-leading and established SLOVAKIA: MARKET SHARE, PER CHANNELS – PRIME channel in Slovakia since its launch in 1996. It itself as the highest TIME / 12-54 (1Q 2013) is a general entertainment and family-oriented performing local channel targeting individuals aged between fi ction on the market, Markiza 27.4% 12 and 54 years old. In addition, the Markiza and other programs TV Joj 24.7% group operates three other channels in the such as the 3rd season Jednotka 6.5% territory: DOMA, a female oriented channel, of Czechoslovak Idol. Plus 4.5% Dajto, a male oriented channel and Fooor, a ‘With the growing Doma comedy channel. number of both local 4.4% Silvia Porubska, Head of TV at the and foreign channels Datjo 2.5% Markiza group, speaks with Prensario on the market the Dvojka 1.7% about the position of the company in this audience has been FOOOR 0.5% market. She highlights: ‘Our main channel more selective in offers a wide variety of content from high viewing preferences Source: PMT, TNS SK quality news programs, local fiction and which brings higher reality and entertainment programs to pressure on us as a broadcaster to offer the distribution foreign acquisitions’. highest quality productions and a wide variety platforms which Currently, the most successful programs on of programs. The top performing programs are enable us to utilize Markiza are the main news at 7pm, a weekly both fi ction and reality and entertainment but content targeting feel good show Modre z mainly local content’, comments Porubska. several means neba which is in its 10th ‘The foreign acquisitions have been on of viewership season, a local fi ction decline for the past few years due to the higher patterns. We series Taste of Love penetration of cable and other channels launched a Launched on January this year, which launched and also Internet piracy. The exclusive local SVOD platform Taste of Love has brought immediate in January of this content is what drives main audiences on our called Voyo that leadership in its slot year bringing channels. From fi ction we mainly concentrate brings exclusive premiere products to the immediate on family romantic series and from reality and market both local and foreign before it can be leadership in entertainment it’s a mix of daily reality shows seen on our Free TV channels’. its slot and big entertainment shows’, she adds. ‘Last February we launched our 4 th channel, AboutAbou programming trends in the Fooor, following our multi-channel strategy. SlovakianSlov market, the executive Our main goal is to continue strengthening expresses:exp ‘We are concentrating on the performance of our group via high a very clear strategy of one content quality local content. This fall season we will multiplem distribution, which means launch a brand new fiction series from the thatth we not only operate our Free creators of our currently successful Taste of TVT channels but also built other Love’, completes Porubska.

Czechoslovak Idol is one of the Silvia Porubska, Head of TV at Markiza grouproup Modre z neba is a weekly feel good show rd that is in its 10th season top entertainment shows in Slovakia in its 3 season 22 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL INTERVIEW | BROADCASTERS

PINK: THE BIGGEST BROADCASTING PLATFORM IN SOUTHEAST EUROPE

The Pink Media Group (PMG) is the largest Pink’s terrestrial television private broadcast media and entertainment channels have the highest group in Southeast Europe. Headquartered in audience share in all three Belgrade, PMG has operations in the Republic markets: RTV Pink Serbia SERBIA: MARKET SHARE, PER CHANNELS (MARCH 2013) of Serbia and in the neighboring countries of with 25.1% of market share, the Republic of Montenegro and Bosnia and Pink BH with 13.1% and Pink Pink 25.11% Herzegovina. Pink is currently expanding M with 20% (data of the fi rst business into other markets in the region, three month of 2013). RTS1 19.46% including Slovenia. In 2006, PMG launched One of the top shows in Pink Serbia is Grand Parade, coproduced with Grand: in its 14th season, it includes quiz shows, comedy and children programming PMG gathers seven individual, legally and its most recent venture, Pink PVRA 16.89% fi nancially independent companies that have Films International (PFI) - a diversifi ed but complementary operations in: division of Pink International B92 8.81% Indian soaps are a big trend in Pink Serbia: Balika, with more fi lm studios, terrestrial television production Company, with the start of than 1000 episodes, is still on air and it highly successful and broadcast, satellite television production construction of a new movie Happy 3.95% and broadcast, radio broadcast, motion studio. The complex is located graphics and animation production, music over 17 hectares on Belgrade’s RTS2 2.39% recording and audio production, CD/DVD periphery, will house nine large replication, business aviation (jet) services, sound stages and multiple 0 5 10 15 20 25 30 everything under the leadership of Mr. Željko production offi ces and facilities. Source: AGB Nielsen Mitrovi , president & CEO. To support this infrastructure, PMG’s television, radio and satellite PFI will offer a complete package broadcast operations offer a full range of foreign of services to attract international MONTENEGRO: MARKET SHARE, with 9 sound stages and 3 and domestically produced programming. fi lm production. On soaps, Zvezdara is very popular in Serbia PER CHANNELS (MARCH 2013) with 14 episodes in its fi rst season leading TV stations (with one being launched in Slovenia). We A REFERENT The company has become a referent in the Pink are not only leaders in free TV Turkish product includes Kuzey Guney, from Kanal D Pink evolution is a reference of what has main three segments of the content business: business, but also in cable and been happening to Central and Easter Europe development, production and emission, adding 20% satellite and fi lm production, in the last years: medium-companies have recently an international division to distribute and now all these is available become large groups of media reaching each its more than 30 pay TV channels worldwide. At internationally’. segment of business inside the TV industry MIPTV, it had a booth in the fl oor promoting Company’s catalogue and operating in many regional markets. More its brands. 80% includes more than 60 local related-business, more territories covered. Dragan Jelicic, acquisition manager, explains films, as well as thousands Expansion is the answer to crisis. to Prensario: ‘The group runs movie studio of hours of entertainment formats, magazines, drama and comedy series, among BOSNIA & HERZEGOVINA: MARKET SHARE, Others others. One of the top ones is PER CHANNELS (MARCH 2013) Source: AGB Nielsen Grand Parade, coproduced with Pink 13.1% Latin telenovelas are broadcast in Serbia: Pablo Escobar, The Drug Lord is one of the most recent, from Caracol TV OBN 11.7% PINK LAUNCHED A PACKAGE OF 30 TV CHANNELS IN MAY Grand, and in its 14th season, including quiz FTV 10.4% Last May, leading basic cable shows, comedy and children programming. ‘In BNTV 9% operators in Serbia, Bosnia and Serbia we have very popular music shows and Montenegro were among the fi rst Hayat 6.4% reality show, as well as sitcoms and soaps like to offer their customers the so- Zvezdara with 14 episodes in its fi rst season’, 5.7% BHT1 called Pink Package, consisting of adds Jelicic. RTRS 3.7% 30 television channels. Pink had Apart from the local production and Turkish announced that there would be 60 series, which are ‘always strong’, Jelicic mentions ATV 2.8% Pink International Company, Serbia, last MIPTV: Dragan Jelicicic, channels by September and eventually a very interesting trend in the region: the 0 3 6 9 12 15 head of fi lm department, acquisitions and programming; Ivan 100 channels in total available to Vlatkovic, VP; Barbara Sandic Stetic, head of administration & Hindu series. ‘They are very popular among Dragan Jelicic, acquisitions manager, Pink Source: AGB Nielsen communications; and Zeljko Mitrovic, president, during last MIPTV subscribers by the end of the year. our audience: Balika, for example, is a soap of more than 1000 episodes, still on air’. 24 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 25 SPECIAL INTERVIEW | BROADCASTERS

TV7, BULGARIA: ‘OUR MAIN GOAL IS TO BE A NATIONAL LEADER’ BY YAKO MOLHOV, CEETV

moment it’s one of the most attractive TV stations BULGARIA: AVERAGE MARKET SHARE, PER both for watching and airing of commercials. CHANNELS / 18-49, ALL DAY (1Q 2013)

bTV Action Disney Channel ceetv: Which are the best competitive programs Kino Nova bTV Comedy 1.8% in TV7 and what is the present place of the station in 2.1% bTV Diema the ratings? What are your ambitions in this regard 2.5% 1.9% Diema Family and is the aim to turn TV7 into a national leader? 2.1% NB: Our main goal is to be a national leader. I 4.9% 29.2% BNT1 think that in 2014 TV7 would take the fi rst position 5.3% in the ratings. My belief in this comes from two 7.4% things: fi rst, the digitalization will equalize the 17.1% abilities of the main groups of channels like TV7 TV7, bTV, Nova and BNT; second, our program Nikolai Barekov, CEO TV7 channels at the most is more qualitative than the one of Nova ceetv: TV7 recently changed its ownership and our colleagues. Unlike them, who invested in Source: GARB now it is owned by the UK based fi nancial and cheap foreign products, we invest in Bulgarian consultancy agency Alegro Capital. This is the fi rst productions, in Bulgarian series, in Bulgarian colleagues from bTV, Nova and BNT are losing 2/3 deal for the company in Eastern Europe. Would reality formats, and we are working with many of their market share, thus, there we are leading you disclose a few of the details behind this deal? of the proclaimed Bulgarian producers. At the with shares of 30-40%. Was this the only company that had an interest in moment we are fi ghting for the second place the acquisition of TV7 and what was the reason with Nova TV. Many of our programs are on fi rst ceetv: This spring some of the most expensive for the sale of the TV group? place in the ratings but in the average shares the projects started in the air of TV7 – the periodic Nikolai Barekov: I think the big business battle is with Nova TV for the second place. The drama The Tree of Life, the reality show The Mole, around the world is always interested when there morning block, of course, is fi rmly on second you also attracted some of the biggest producers is a good media company or a good media group place fi ghting for the fi rst place with bTV. There from other TV stations and their shows. Is this for investments. During the last months, the group is a very high increase for the News, The Mole, the strategy successful and what are your expectations of channels around TV7 and TV7 itself really reality format, which at the moment is the only from the spring season in regard to the ratings? became a good basis for investment in Bulgaria. reality show which holds the ratings for about NB: We tripled the ratings in the average I cannot comment on any details of the contract four hours in the primetime. It showed results watching time, while in primetime we made them with Alegro Capital. They are a very famous and that were even better than the ones of established fi ve times greater, and of course, this is a very good popular fund around the world. I think that it is shows like bTV’s Slavi’s Show. and very strong managerial move that has been normal for other big investment networks to have Our Saturday-Sunday program is an absolute made. This was my strategy. Actually, by taking the an interest in investing in a similar group that is fl agman in the air of the Bulgarian televisions. operational management of the channels’ group, developing so dynamically. I would like to remind The most established publicists are with us – my personal goal was the seizing of some very that only for the last few months since I’ve been Karbowsky, Kohlukov, Diana Naydenova, Lyuben serious market shares through the production of in the operational management of these channels, Dilov. And of course, something where we are quality products. The best Bulgarian producers TV7 has tripled its results in primetime and at the a complete leader with a great market share, are working with us because we are upright in our overov 40% share, this is the Bulgarian Football engagement with them, and we are fulfi lling our Championship.C Now, the way it is made and is contracts. We’ve got well-bred relations. I believe beingb aired on TV7 and NEWS7 has nothing in that just now we are developing the market niche commonco with the amateur attempts that have with the family saga The Tree of Life, which is beenb made till now. We made a global investment accepted very well by the audience, and The Mole, inin this product, we will develop it in a marketing which is a reality format originally intended to kindk of way for an year ahead. We invested a lot conquer considerable market results and that’s inin the program Bulgarian Football Championship, wew became the main sponsor of the championship SPECIAL NOTE: because a matter of space in The periodic drama series The Tree of Life was one throughth NEWS7. We are defi nitely the leader there this issue, the second part of this interview will be of the most expensive and successful productions of in primetime when we are having our games. Our published in our MIPCOM edition of October 2013

26 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL INTERVIEW | BROADCASTERS

KANAL 2, ESTONIA: ‘WE HAVE TO FIGHT FOR EVERY EURO’

BY MARIA RUBAN, CEETV

productions, providing for a very competitive, albeit small market. How do you explain this? OM: It comes down to two things. First, not only have ad revenues decreased, the total revenue among all TV channels is relatively small which means that you have to fi ght for every Euro available. Second, Estonian audience has a strong fondness of local shows. Although some of the acquired content brings great ratings it cannot compete with local series and shows. When we The quiz show Mis? Kus? Millal? is based on a famous Russian format put these aspects together we see that we need to focus on local content to bring home great I am regularly astonished to see how many high ratings and therefore higher revenue even if value local TV content is produced in Estonia. they are a lot costlier than acquired content. There are some format based shows that look as Olle Mirme, programming director (credit: www.ekspress.ee) great on our channel as they do in countries that are ceetv: We have seen a boom of creativity, many times bigger and have much bigger budgets. ceetv: What was 2012 like for Kanal 2 and quite interesting fi ction and non-fi ction and are you satisfi ed with the spring season? original formats in Estonia. What new projects ceetv: While local productions have been Olle Mirme: In 2012 we were the most can we expect from Kanal 2? Will drama and fl ourishing you are also not giving up on adapting watched commercial TV channel in Estonia comedy continue to be the main genre in 2013? formats. How do you pick up the formats and to what and only narrowly missed the pole position OM: The year has started with several new local extent are you ready to experiment in this regard? among all channels. It is a rather remarkable shows for us. One of the most high-profi led OM: We are very willing to experiment in this result as 2012 was a big sporting year with is Tohter Olaf (local version of The Dr. Oz fi eld and we are probably the most daring football championship and Olympic Games Show). After the success of Jeopardy! last fall we channel in Estonia when it comes to conquering that gave the public broadcaster a slight edge. launched another quiz show: Mis? Kus? Millal? new areas. In 2011 we were the fi rst channel in Our spring season is up and running with based on the long running and legendary Estonia to acquire a scripted format (The Sketch promising ratings and positive feedback to our Russian format What? Where? When? We also Show), now others have followed suit. And way shows. We are already focusing on our fall season, launched two weekly sitcoms: a female oriented back in 2006 we were the ones to fi rst try a huge which should be extremely special. As the oldest romcom Best Before and The Guys from Dead mega format in Estonia, which turned out to commercial TV channel in Estonia we will be End Street, which is much edgier and quirkier. be the success story; that is Dancing with the celebrating our 20th birthday in the fall: this In addition, after two successful pilot episodes Stars. As to how we pick up formats, it really means lots of highlights for Estonian TV viewers. last fall we are producing a full season of comes down to the format as it really is different entertainment show It’s a Boy Girl Thing (Global in every case. There are formats that we screen ceetv: We have seen a slight drop in ad revenues Screen); the new factual series You are Not and now immediately that we should produce for TV in Estonia. At the same time the 3 main Alone that showcases on different local human them. Then there have been cases where we broadcasters continue to invest more into local interest stories and has an overall positive feel. actively search for a format in a specifi c genre. We launched a limited run documentary series ESTONIA: AVERAGE MARKET The Departed about the people who leave Estonia ceetv: How do you balance between the SHARE, 4+ (APRIL 2013) to live abroad with no intention of returning. different types of acquired content? Which All in all, these shows span all genres of TV are the main distributors you work with and ETV 15.7% so we aim to offer a large range of variety what type of content are you looking for? TV3 14.2% to our loyal viewers. Of course we have OM: Our main providers remain Kanal 2 13.8% PBK Estonia 7.8% also continued with our established hits Warner and Sony. We acquire most of NTV Mir 5.2% such as the weekly drama Under the Clouds. our movies as well as series from them. RTR Planeta 3.8% ETV2 3.2% As the local productions bring the highest Ren TV Estonia 2.3% ceetv: What is the production cost of one ratings our focus is there when it comes to the TV6 2.3% episode of primetime drama in Estonia? How prime time. We air, however, acquired series in 3+ 1.8% Kanal 11 1.7% about entertainment and reality projects? daytime where Latin telenovelas and German Kanal 12 1.5% OM: The production costs are signifi cantly romances rule. We still buy quite a lot of content FOX 1% SET 0.9% lower than in Western countries and you could from other independent companies as we also Tallinna TV 0.7% probably produce a full season of a weekly have two basic cable channels: female-oriented Fox Life 0.7% drama with the budget you will receive for one Kanal 11 and male-skewing Kanal 12. These two CTC Baltics 0.4% Nat Geo 0.3% episode in the UK or Germany. Still, as the ad channels focus on acquired content, i.e fi lms,

0 5 10 15 market is also tiny, the budgets cannot be higher series, documentaries, factual content etc. We because it would be impossible to make even. have acquired content from most of the leading Source: TNS Emor

28 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL INTERVIEW | NEW MEDIA

CME: ‘CEE IS THE REGION WHERE LOCAL DIGITAL PLAYERS STILL HAVE THE CHANCE TO GROW’

VOYO/OYO SUBSCRIBERS & WEB TRAFFIC operate prominent blog platforms in EVOLUTION IN CME MARKETS (Q1 12 VS. Q1 13) Croatia and the Czech Republic, game portalsand e-commerce pilots, focusing 1,000 40 39.1 1,000 on different demographics and target V O 35 33.6 W groups. This allowed us to attract more Y E 700 800 revenues than just from the Internet ad O 30 B 26.5 S T markets and create vertical strategies on U 25 22.4 600 R B A content, marketing and sales together S 20 with ou 400 F C F with our broadcasters and the content 15.3 R 15 400 400 I pro 13.4 13.1 I C production engine of CME’. 200 200 ‘Being the leaders in B 10 (1) E 7.6 6.3 200 Romania,R #2 in Slovenia, #4 R 4.7 S 5 inin the Czech Republic and 0.9 Robert Berza, Head of Internet 0.2 amonga top 7 in the other Romania Bulgaria Slovania Croatia(2) Prensario interviews territoriester I can say we do C. Republic S. Republic (1) Average daily non duplicated unique visitors Robert Berza, Head of Internet,, a prettypr good job on the free (2) In Croatia, the digital platform is called OYO CME, who highlights the company’sny’s portalsportals sides of our strategy. Our most digital business all across the region: ‘Besides pivotal project over the past two years Source: CME Quarter Report Slovenia where we have been present since 2000 is most undoubtedly Voyo, a SVOD with the current market leader, 24ur.com, CME platform that distributes both our own linear fi ction series on Voyo and days later we air them started building a digital strategy and product and exclusively online channels, along with on the main TV channel’. portfolio in 2006. Since then we launched and movies, series, shows, sports against a monthly fee ‘In the six countries where we operate we run a now operate over 50 portals across 6 territories, ranging from USD 4.5 to USD 9 (VAT included), local version of Voyo and a local string of websites, dozens of mobile sites and apps and the regional depending on the territories’. ranging from a few (in Slovakia) to over 20 (in icebreaker in SVOD, Voyo’, describes Berza. ‘It’s practically a new market emerging in the Romania). Regarding new launches, our focus ‘As it eventually crystallized in the past two region, under heavy competition from illegal is to grow the product we already have, Voyo or years, our strategy is, on one hand, to grow the video portals and internet torrents and with the ones with high audience potential, and not audience of our free websites (news portals, customers not at all willing to pay for content, necessarily launch new portals’. niche websites) and increase revenues from the let alone on the “free Internet”. Still, at the end ‘CEE is one of the areas where the big global very competitive advertising market and, on of Q1 2013, we proudly reported over 128,000 players just started to show their muscles. You the other hand, to increase the number of Voyo paying customers across the region and are already need to be very competitive in order to subscribers and, naturally, the revenues from enjoying this nice trend also in Q2’. be profi table with a digital operation merely this stream’, he adds. ‘CME produces content for all distribution from the advertising market. Despite the fact that ‘Our initial plans involved a TV website, windows and our digital strategy was mainly we see growth and potentially more companies primarily serving as a marketing tool for to offer to our visitors or customers the key transferring their marketing budgets from other broadcasting, but later developed into a complex prime-time productions (fi ction, reality and media to the Internet, more and more of this portfolio. We have one of the best news portals entertainment) or daily news and sports plus money will go to the likes of Google or Facebook. across CME and we launched sports as well as programs licensed by CME (mainly foreign As a result, the “locals” will get less and less and tabloid websites and niche portals. We own and fi ction). We believe that for Voyo we fi rst need to the markets will eventually consolidate with have the most extensive library possible coming maximum three local Internet players generating from these sources, increase the numbers of our enough revenues to survive and grow’. subscribers considerably and only then strive to ‘CEE is now the region where local digital look for exclusive video-on-demand formats. players still have the chance to grow and establish For example, we created a spinoff exclusively themselves as leaders in some segments on the for Voyo of Lara’s Choice, the most successful non-advertising online world: e-commerce & locally produced fi ction series in Croatia ever. paid services. It’s still a matter of several years In Romania, we experiment rather in the sports till companies like Amazon, Netfl ix or Apple segment where we fi rst distribute selected events start focusing on the region, but one can already Lara’s Choice, live on Voyo and only later on TV, whereas in notice active Naspers buying e-commerce leaders the most successful locally produced fi ction series in Croatia, had a exclusive spinoff for Voyo most of our operations we premiere episodes of across the region.’, completes Berza.

30 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL INTERVIEW | NEW MEDIA

CTC MEDIA: DIGITAL STRATEGIES BOOST COMPANY’S LEADERSHIP

make it available via various platforms: on air, online, via mobile and Smart TV applications. Today, the total monthly audience of our digital resources exceeds 8.2 million people’. ‘CTC channel application has recently joined Top 5. Smart TV applications, outrunning all other TV channels and major video resources. We have launched a motion activated mobile cooking application Domashniy. Recipes, which gives access to thousands of expert recommendations, timer and other useful services without touching the The Real Love project reach amounted to 53 million people: 30 million CTC screen. In 2012 our digital media revenues nearly channel viewers and 23 million Internet users (1/3 tripled compared to 2011’. of Russian population) ‘The convergence of traditional and digital special event in 2012. Nearly 500 thousand social Yulia Mitrovich, CTC Media’s Chief Strategy media is getting stronger. In 2012, CTC Media media users joined the project’, she comments. and Digital Media Offi cer was the fi rst on the Russian market to develop ‘The audience fragmentation is extremely and implement a large transmedia project on strong due to high levels of piracy. There is no clear CTC Media is Russia’s largest independent the overlap of TV and Internet. The Real Love leader that is capable of gathering the majority media company operating three free-to-air project reach amounted to 53 million people: of TV content on one destination. Numerous channels in Russia: CTC, Domashny and Peretz, 30 million CTC channel viewers and 23 million TV market players promote their content by as well two stations in the CIS countries, Channel Internet users, that accounts for 1/3 of Russian themselves’. 31 in Kazakhstan and CTC Mega in Moldova, population. That is an unprecedented case for an ‘The number of Internet users in Russian is one with a total potential audience of 150 million. advertising market. TV and Internet reach were of the highest in the world – 68 million people The company is also actively developing its balanced for the fi rst time. in 2012 (48% Internet penetration). The time content production and digital media capabilities, About the strategies to make your content spent online is expected to grow by over 40% by this last division is lead by Yulia Mitrovich, Chief available on digital, Mitrovich explains: ‘We 2015 compared to 2009. Internet consumption is Strategy and Digital Media Offi cer, who describes use streaming technologies to make our growing fast but not at the expense of TV usage, to Prensario: ‘Distinguished quality content is content available on demand. All videos are ad which is going up as well. Therefore, in Russia, one of the most valuable CTC Media assets. We supported. We think it is like in many other countries we see the growth dodo our bbestest to thethe mostm effi cient model in the overall media consumption fueled by forfor ththe Russian market. proliferation on broadband, mobile devices, etc.’ DigitalDigit platforms can Completes the executive: ‘Todays’ audience offeroffer much more content enjoys cross platform approach, people possess thanthan it is present on numerous gadgets and are positive about air. For example, there complex stories that are told with the help of areare backstageb materials, multiple resources. Digital media is a segment contests,con protagonists’ where there is always a place for experiment. Our personalper life details experiments are based both on the video content interestingint to the and technology development’. generalgen public’ ‘We try to provide MAIN FIGURES theth audience with interactivity,in hold • THE NUMBER OF INTERNET USERS IN R USSIAN IS ONE OF THE HIGHEST IN THE onlineo Q&A with WORLD: 68 MILLION PEOPLE IN 2012 actorsac from the TV shows.s The online • T HE INTERNET PENETRATION IN RUS- questq Boarding School SIA IS OF 48% hash been recently • THE TIME SPENT ONLINE IS EXPECTED rewarded as the TO GROW BY OVER 40% BY 2015 bestb Russian off-air COMPARED TO 2009

32 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL REPORT | TV MARKETS

TV MARKETS: GEORGIA, ARMENIA, TURKMENISTAN AND BELARUS

BY ARTEM VAKALUYCK, MEDIA RESOURCES MANAGEMENT

Prensario continues the cycle of articles The country has begun a Shant are privately-held broadcasters. In governmental and 41 commercial). dedicated to the current situation on TV DTT trial, which has been TV HOUSEHOLDS, BY COUNTRIES DATABASE (2013) addition, 53 regional and/or local commercial Currently six nationwide broadcast services markets of the post-Soviet countries, through running since the summer broadcasters are on the terrestrial platform. are available on the analogue terrestrial the exclusive information provided by Media of 2009 in the city of Tbilisi. GEORGIA The analogue broadcast network for the television platform: Belarus 1 (coverage is Belarus 3,8 Resources Management (MRM), organizers For digital terrestrial TV POPULATION: 4.6 MILLION public service broadcaster is maintained 99.72% of the population), ONT (97.99%), of Kiev Media Week (September 10-13, Kiev, implementation Georgia will and operated by the government-owned Lad (91.78%), CTV (81.06%), RTR-Belarus AREA: 69,700 KM2 Ukraine). The region is developing rapidly use DVB-T2 standard with transmission company TV and Radio Broadcast (63.94%) and NTV-Belarus (64.2%). DTT Turkmenistan 1,8 PAY TV SUBSCRIBERS: 200,000 both in terms of its TV market volume and the MPEG4 compression. The Network (TVRBN). It has a terrestrial network platform offi cially launched on July 1st, 2005, number of players on it led by such states as analogue switch-off should be of 203 transmission sites. at that time using MPEG-2 in the capital city ARMENIA Russia, Ukraine and Kazakhstan. This time, its completed in the country till Georgia 1,5 In addition, there are two private broadcast of Minsk. Adoption of MPEG-4 AVC standard POPULATION: 2.97 MILLION provided a short analysis of Georgia, Armenia June 17, 2015, although there is network operators which operate the analogue has been approved by the Parliament. As of and Turkmenistan. yet no special DTT Deployment AREA: 29,800 KM2 terrestrial networks for Armenia TV and ALM February 2013, DTT coverage reaches 95.65% Programme approved by the Armenia 0,78 PAY TV SUBSCRIBERS: 350,000 Holding. The terrestrial networks of Armenia of the population. Analogue switch off is GEORGIA Georgian authorities. TV and ALM Holding are 16 and 13 planned for completion by 2015. Currently Among the three countries of Caucasia, Unfortunately, data on TV 0,0 0,5 1,0 1,5 2,0 3,0 4,0 TURKMENISTAN transmission sites respectively. eight broadcast services (Belarus 1, ONT, Georgia is the second largest territory: larger ratings and share of the TV Source: MRM, private sources POPULATION: 5.2 MILLION The draft Concept of DTT Switchover in Belarus 2, CTV, RTR-Belarus, NTV-Belarus, than Armenia and smaller than Azerbaijan. It channels in Georgia is not AREA: 491,200 KM2 Armenia has been developed by the Ministry Mir and Belarus 3) are available on the DTT has an area of 69.7 km² and a population of 4.6 available because of the absence of national- legislative and regulatory body responsible for PAY TV SUBSCRIBERS: — of Economy and is currently in the process of platform; they all are accommodated in a single million people. The total number of television wide TV researches in this country. Nevertheless broadcasting in Turkmenistan. It is responsible approval. According to the draft plan, a budget DTT multiplex. households is slightly more than 1.5 million and TV advertising is a rapidly evolving industry for proposing and implementing legislation BELARUS of approximately 100 million is to be made Although the vast DTT deployment the it is estimated that there are approximately 2.5 – the total TV ad spend exceeded $100 million in the area of electronic communications. POPULATION: 9.5 MILLION available to provide DTT coverage across the analogue terrestrial television platform is million television sets in the country. in 2012. Currently 3 national broadcasters are available AREA: 207,195 KM2 whole territory of Armenia. While the draft plan still the most widespread television delivery platform in the country and is available to A total of 7 broadcasters are available on the on the analogue terrestrial platform. They are: PAY TV PENETRATION: 50% does not allocate a budget to help households analogue terrestrial platform (Government- TURKMENISTAN Turkmenistan, Altyn Asyr: Turkmenistan, and acquire DTT receivers, it is understood that the 99.64% of the population. Cable TV is available owned Channel 1 Georgia and commercial Turkmenistan is situated in central Asia with Yaslyk TMT-3. Source: MRM, private sources government is planning to provide funding for to 50% of the population. An IPTV service was TV channels Rustavi 2, Sakartvelo, Adjara an area of 491,200 km² and a population of 5.2 Unlike the other countries of the former low-income households. launched in February 2009 and the number TV, Marneuli TV, MZE TV and Alani million people. There are a total of 1.8 million USSR, which have made some progress towards almost 100% of the population. Analogue cable of subscribers has been growing. Satellite TV TV), although not all broadcasters have a television households and an estimated 2.1 the implementation of their DTT platforms, penetration totals 3,000 households (0.38%); BELARUS penetration is less than full population coverage. The commercial million television sets in use. Approximately Turkmenistan has not yet begun DTT trials. digital cable (DVB-C) covers 12,700 households Belarus is a former USSR Republic with a From the advertising point of view local TV broadcaster Rustavi 2 has the largest population 83% of the television households (1.5 million) This can be attributed to the state’s information (1.62%) and digital satellite (DVB-S) platform population of 9.5 million people. It is estimated market is rather small for such population as coverage reaching near 85% of the population. rely on the analogue terrestrial platform for policy that may effectively confl ict with the covers almost 7,850 households (1%) in the that there are 3.7 million television households it is in Belarus today. TV advertising spending Currently there are more than 60 TV channels their primary television reception. introduction of digital technologies. Data on country. and approximately 4.5 million television sets in reached last year a bit more than USD 55 and over 40 radio networks in Georgia. Satellite television (DVB-S) has been TV ratings and share of the TV channels in Five nation-wide terrestrial television use. As the end of 2012, 227 television and radio million. It is forecasted that the market size Analogue terrestrial is the primary television seriously compromised following the decision Turkmenistan is not available because of the broadcasters are present in the country. Of broadcasters were offi cially registered with the will grow at least 10% this year. More precise platform in the country. Cable and satellite by the President of Turkmenistan requiring that absence of national-wide TV researches in these, the Public TV of Armenia is a public Byelorussian Ministry of Information, of which data on TV advertizing market in the country platforms are insignifi cant and used only in such all satellite dishes be removed from the rooftops. this country. service broadcaster while the Armenian 2nd 158 radio broadcasters (137 governmental and and on TV channels ratings is not available for large cities as Tbilisi and Batumi (approximately However, cable television will be introduced channel, Armenia TV, ALM Holding, and 21 commercial) and 69 TV broadcasters (28 now because of the absence of national-wide 20-30% of households). There are less than although content will be strictly censored by ARMENIA 200,000 pay TV subscribers (less than 14% of the government. Armenia is the smallest country in the the total number of households) in the country. The Ministry of Communication is the region, and is lodged between the two other adjacent Caucasian countries of Azerbaijan and Georgia. It has an area of 29,800 km² ARMENIA: BROADCASTERS ON THE ANALOGUE TERRESTRIAL PLATFORM and a population of 3.2 million people. The total number of television households equals BROADCASTER TERRITORIAL COVERAGE POPULATION COVERAGE 785,000 and the overall number of television sets is approximately 880,000, of which 300-400 PUBLIC TV OF ARMENIA 100% 100% television sets have a built-in DVB-T tuner. ARMENIAN 2ND CHANNEL 74.8% 93.8% The analogue terrestrial television platform ARMENIA TV 43.2% 76.7% is the most important television platform in Armenia. It should be noted, however, that ALM HOLDING 43.5% 69.5% some television households rely on more than SHANT 32.4% 59.1% one television platform. Analogue terrestrial Source: TVRBN, Armenia TV covers more than 785,000 households, or 34 35 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL REPORT | TV MARKETS

BY JULIA ESPÉRANCE, BY EURODATA TV WORLDWIDE

WHAT’S UP IN POLAND? POLAND: AUDIENCE SHARES OF MAIN CHANNELS – TOTAL DAY The Polish TV market is dominated by the channels, also impacted public group TVP and the private groups TVN the daily viewing time. and Polsat. Both public and private channels The past year was an have seen their market shares decrease further important one, seeing over the past year. The biggest loss was registered that Poland was the by TVP1 with 2 points decrease compared with host country for the 2011, followed by TVN with 1.1 point down. Euro 2012, a major In 2012, TVN lost its position of second most football competition. watched channel, allowing Polsat to take the lead. As an example, the TV Puls, however, is growing rapidly with a Poland versus Russia 0.4 point increase in one year. In 2012 its income game attracted more Source: Eurodata TV Worldwide / Relevant partners grew 50% compared to 2011. The channel has than 13 million viewers also started investing in their own programming. for a 75.3% share on TVP1. It was the best One of the biggest changes over the past year performance since the 2006 Football World Cup. was the analogue switch off which started in Moreover, TVP covered part of the London November 2012 and is set to be terminated by Olympic Games, which brought to the channel the end of July. 22 channels are for now available good performances last summer. for free and it has become a real alternative to Fiction, especially local creations, is a key satellite and cable which have been growing genre in Poland. Long-running series are a safe very fast over the past few years. Getting a place bet with L For Love and Ranch being, once again, on one of three multiplexes was an important the most watched programs in 2012, peaking L For Love was one of the most watched programs stake for TV stations, allowing them to reach a respectively at 7,9 and 7,2 million viewers for in 2012, peaking at 7,9 million viewers for the best episode on TVP wider audience. the best episode. In terms of successful new The proliferation of new players, offering series, while Polsat launched last September of Masterchef, which gathered for its premiere a wider offer of content, boosted the TV a hit with the series Przyjaciolki, TVN’s new almost 3 million viewers for a 18.6% share. The consumption, which remains above the worldwide medical drama Lekarze was well-received with ratings increased as the episodes went along, and European averages. The fi gures increased by 1 a market share of almost 30% up compared to with 4.7 million viewers and 27.2% market minute for all individuals and 4 minutes for young the channel slot average. share for the fi nal. On TVP2, musical talent adults 16-24, reaching respectively 4 hours and 3 Finished series, especially from the United quest formats are a winning formula with the minutes and 1 hour and 58 minutes. States, also fi lled the schedules but without adaptations of Clash of the Choirs and The Voice Sport and particularly football, which is meeting the same success as the local fi ction. of Poland, which returned respectively for a third usually a huge generator of ratings for the Polish The historical miniseries Spartacus: Gods of the and second season. Arena, was, however, an exception in posting a The development of online content is premiere market share three times higher than bound to be one of the new perspectives for its slot average. the Polish market, as Internet seems to become The United States is not the only provider an increasingly important element of the main of fi nished series as showed by the Russian networks’ strategy. TVP has recently launched success Anna German, the Mystery of the White a portal named vod.tvp.pl that offers viewers Angel. This biopic of Anna German, a famous clips from series, feature fi lms, documentaries, Polish singer, ignited ratings on TVP1. The and archive material on an on-demand basis. series recorded a huge 38.8% share for its Meanwhile, TVN Group has been expanding its TVN’s Masterchef gathered in its premiere (more than 20 points up on the slot) multi-platform strategy over the years, including premiere almost 3 million viewers and 18.6% share and managed to increase its online TVN Player, which has experienced a its audience over the huge success since its launch. POLAND: AVERAGE DAILY VIEWING TIME - PER INDIVIDUALS episodes with a final reaching a 39.9% share. Want to know more about ratings and On the entertainment programming trends in more than 100 territories side, Polish channels worldwide. mainly bet on local Order Eurodata TV’s “One TV Year in the adaptations of strong World” and “International TV Trends” reports: www.eurodatatv.com brands. This season, Source: Eurodata TV Worldwide / Relevant TVN broke a record partners Source: Eurodata TV Worldwide / Relevant partners with the local version 36 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL REPORT | SOCIAL MEDIA

HOW TOP TV SHOWS IN CEE PERFORM ON SOCIAL MEDIA

SOCIALBAKERS, leading social media analytics Facebook fans, totaling 84 369. However, company, released an analysis of selected top none of their Facebook posts made it to the rankings, neither by interactions nor average The Czech medical series Ordinace v rated television shows (selected based on růžové zahradě 2 has the fourth largest fan count the CME rating from 2012) throughout engagement. on Facebook with 74,103 fans Poland, Croatia, and the Czech Republic and Ordinace v růžové measured their performance on FACEBOOK. zahradě 2, the Czech medical TOP 5 TV SHOWS BY NUMBER OF FACEBOOK The time Range was 20-28 May 2013. series, has the fourth largest FANS IN CZECH REPUBLIC, POLAND AND CROATIA The Polish series M jak miłość earned fan count on Facebook, TV Show, Main Markets Total Number of Fans Country the top spot out of the three countries, with 74,103 fans. Their M jak miłość 219474 Poland with the largest fan base on Facebook. This post settled at third place, Na dobre i na złe 125223 Poland storyline focuses on three generations of one at a 0.30% engagement MasterChef Hrvatska 84369 Croatia Ordinace v růžové zahradě 2 family, from grandparents to grandchildren, rate, but earned second in 74103 Czech Larin izbor 71384 Croatia their experiences and antics, and most number of interactions. Source: Socialbakers importantly, love. The show’s most popular The offi cial Facebook page for boasts a photo-post, which received TOP 5 TV SHOWS BY AVERAGE POST ENGAGEMENT whopping 219 474 fans and took fourth place 842 interactions, depicts a RATE IN CZECH REPUBLIC, POLAND AND CROATIA in average post engagement rate with 0.27%. mysterious image of one of When ranking the top posts by number TV Show, Main Markets Total Number Average Post Country the surgeons and viewers of Fans Engagement Rate of interactions, they also took the number were encouraged to guess 19920 0.50% Poland one spot, posting a photo from one of the Ranczo TVP who was behind the mask. Na dobre i na złe 125223 0.32% Poland episodes, telling people not to miss their Larin izbor, the Croatian Ordinace v růžové zahradě 2 74103 0.30% Czech drama, ranked at fi fth place favorite program. M jak miłość 219474 0.27% Poland Na dobre i na złe, the Polish medical series, with 71,384 fans. They Larin izbor 71384 0.11% Croatia consistently took fi fth in the earned second place, both by fan count Source: Socialbakers (125,223) and average post engagement rankings, both throughout (0.32%). average post engagement and post interactions, fans. Their post settled at third place, at a 0.30% Croatian series, MasterChef Hrvatska, took 0.11% and 194 respectively. Although Ranczo engagement rate, but earned second in number third place in TVP, another Polish series, did not make it to of interactions. The show’s most popular number of the top 5 ranking by number of Facebook fans, photo-post, which received 842 interactions, butb had the most depicts a engaginge post, at mysterious 0.50%.0 image of Ordinace v one of the růžovér zahradě surgeons and 22, the Czech viewers were Jan Rezab, CEO of Socialbakers medicalm series, encouraged hash the fourth to guess who `THERE IS OBVIOUSLY A DESIRE largest fan count was behind FOR PEOPLE TO CONNECT TO THEIR on Facebook, the mask. FAVORITE PROGRAMS AND SHOW The Polish medical series Na dobre Croatian series MasterChef Hrvatska took third place in with 74,103 i na złe earned second place, both by fan count THAT THEY ARE FANS. SO, IT’S number of Facebook fans, totaling 84,369 (125,223) and average post engagement (0.32%) IMPORTANT THAT COMPANIES, WHICH PRODUCE CONTENT, CONSIDER TOP 5 POSTS BY NUMBER OF INTERACTIONS IN CZECH REPUBLIC, POLAND AND CROATIA SOCIAL MEDIA WHEN LAUNCHING FORMATS. MONITORING THE SOCIAL TV Show, Main Markets Total Number Top Post’s Number Top Post’s Top Post’s Top Post’s Number Top Post’s Number Country MEDIA LANDSCAPE CAN BE A USEFUL of Fans of Interactions Engagement Rate Number of Likes of Comments of Shares Poland TOOL IN GENERATING BUZZ, AS WELL M jak miłość 219474 1345 0.62% 1304 41 0 Czech AS GAUGING THE POPULARITY OF Ordinace v růžové zahradě 2 74103 842 1.14% 484 354 4 Poland CHARACTERS AND ACT AS A GUIDE Na dobre i na złe 125223 796 0.64% 745 51 0 19920 270 1.39% 242 25 3 Poland OF HOW TO BEST FEATURE THEM IN Ranczo TVP Larin izbor 71384 194 0.27% 170 23 1 Croatia THEIR MARKETING MIX´ Source: Socialbakers

40 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL NATPE BUDAPEST 2013 - MÁS COMPRADORES Y PRODUCTORES ASISTENTES

Victoria Yarmoshuchuck, director of MRM (Ukraine) with Intra Communications (Russia): Lusine Aslamazyan, executive director, Viktor Umnov, producer, Igor Fedorov, director of sales and acquisitions, and Antonina Udalova, senior acquisitions executive

Andrea Zaras, head of acquisitions Sorina Big, head of acquisi- at MTVA (Hungary), and Lubomir tions, and Oana Barbulscu, Romania: Cristina Raicu, business National TV, Romania: Diana Ruxandra Ion, general manager Nemec, head of controlling and acquisitions coordinator from and administration manager, and Stanciu, acquisition analyst; of Mediapro Pictures (Romania) Vladimir Denyatkin, Disney Russia; Olga Zhurova, Fox fi nance of Prorom Media-Trade, Pro TV Rumania (borders), and Alina Arsene, acquisitions manager Larisa Mohut, acquisition with two actors of its produc- Crime and Fox Life for Russia, CIS an¬d the Baltics; MTV Russia: Anastassia coordinator; Anamaria Diaconu, Neudachnaya Inna, head of marke- a distribution company based Tibor Forizs, head of program of Television Inc. (borders), with Ines tions, last MIPTV in Cannes: Oleg Batluk, Disney Russia; Mariana Dimitrova, now Korchagina, head of acqui- in Germany that buys for the acquisitions and scheduling RTL Turturica, acquisitions manager of acquisition manager ting department, and Anna Tleuzh, sitions, and Maxim Krivitskiy, Criss and Vlad program director of 9TV Russia. in UK for Fox International Channels; Vitaly Lomtev, VP Romanian TV market Klub (Hungary) Acasa/ProTV head of distribution, Disney Russia program director Edina Balogh, acquisitions manager, Hungary: Ralf Bartoleit, COO, Peter Kiss, program- Sergei Kukhto, director of TV Channel, Konstantin Pogotsky, and Borsany-Gyenes Andras, chief ming director, and Gergely Okros, chief creative international relations chief specialist, Konstantin Vorobyo, oprating offi cer, both at Sanoma offi cer, all from TV2, with Peter Marschall, CEO head of acquisitions, and Aleksandr Kapenkin, director of TV1, Media, Story 4 & 5, Hungary of Paprika Latino from Belarusian TV and Radio Co., with two Russian producers and distributors: Sergey Kudryashov, Nove Vremya, and Sergey Senjin, Rufootage.ru

Michael Sender, COO Zodiak Vostok, General Producer Center, distri- RTL Klub, Hungary: Gabor Fischer, head of Russia; Asia Batayeva, format manager, bution company for Belarus and Russian distribution Lorand Poich, programming director,programming; Bernadett Ofalvi, junior acquisitions Russia: Anastasia Ripinskaya, company LYCO: Tatiana and Bianca Balazs, head of programmanager; Anita Kiss, programming coordinator; 1+1 Ukraine; Shakira Hoffmann, sales Red commissioning, both at MTVA Arrow, Germany; Daria Bolshakova, head assistant director, Alexander Kalimulina and Alexey Szilvia Albert, programming manager of Lega, Zodiak Vostok, Russia Mishaov, general producer, and Rasmagin Kristina Pershko, producer

Hungary: Péter Gonda, managing di- Cristina Cepi, head of acquisitions rector from the production company of CME Internet Division in Czech MK Distribution, which buys for six free Ukra- Polcast Television, Poland: Piotr Cecile Huberts, managing di- Chris Philip, CEO at Sierra Engine,Nova, Czech Republic: Alexandra Kino TV, Ukraine: Oleksan- Malyakto TV, kids channel from Ukraine: Borys, programming director, and ART Entertainment, and Prukner Republic, with Ivan Grodetsky, inian satellite channels: Vladimir Osaulenko, Brigitta, OP creative producer from rector of distributor Free Way business development manager with Antoanella Ungureanu, contentBezpalcova, acquisitions manager, head of digital media development, Katerina dr Ishchuk, acquisitions, Volodymyr Kmetk, managing director Piotr Lenarczyk, head of programming manager VOYO (new media) Czech with its wife Nina Kmetk, and Khrystyna Viasar3, the third channel of the (Hungary) and Zsofi a Bodnar, of Yota, a subscription services and Petra Bohuslavova, acquisitions Dmitrieva, international sales & acquisitions with Ivan Prymakov, head of and acquisitions (borders) and Maria Dorota Stec, Republic, from the CME Group executive acquisitions Kmetk, deputy director from TV Puls market acquisitions executive from SPI in Russia manager, and Denis Mikheev, general director Eugenia Costa, Telefe International International

Dita Krivska, acquisitions Czech Republic: Lucie Urbánková, Arthur manager, HBO Czech Republic Beatriz Rodríguez, business manager Eastern Europe, acquisitions manager, and Karel Kabat, Yezekyan, and Slovakia, and Martin Markíza, Slovakia: and Claudia Sahab, director of Televisa International CEO of the distributor Filmexport Home Poland: Alicja Gancarz, acqui- Marta Piotrowska, deputy head of content Maciej Taras, Pol-Media, president of Havlicek, acquisitions and new Ivana Sulíková, head Europe (third from the left), with Elza Strapkova, Video, with Jitka Bodlakova, import sitions Film and Ale Kino+, and & scheduling, and Jacek Swoboda, ASTRO, Polish Pay TV chan- Adam Urbanowski, Poland (home video player); projects manager, HBO Central of TV Doma, and Silvia acquisitions manager, and Peter Chalupa, head of executive from Ceska Televize (middle) nel: Karolina Szymanska, Pawel Jordan, Shant TV, Joanna Rathe, acquisitions programming executive from Telewizja acquisition managing director, Petr Vasenda, managing Armenia Europe Porubska, head of TV acquisitions, both at Markiza, Slovakia specialist, DOMO + Kuchnia +, Silesia (Poland) with Adela Velazco, sales CEO, and Ryszard Krajewski, executive from TVN TVN Turbo, Poland director, Vapet Production, at the new media player nc+, of TV Azteca/Comarex Mexico management Board Proxy (Poland) Czech Republic

Giorgi Lominadze, head of acquisitions at Rustavi 2, and Giorgi BH Telecom, Bosnia Hersegovina: Georgian TV channels: Zaza Gachechiladze, producer general GMG, Georgia: Bidzina Tananashvili, general director The acquisitions team of Kanal 2, Estonia: Albanian buyers: Mirela Oktrova, director of Dzenan Smajic, expert associate Jovan Viasat UK: Natasha Allen, Anita Kiss, Victoria of Georgian Public Broadcaster Eesti Rhvusringhaaling, TV of the Albanian Public Television (TVSH/for the Planning and Content Dexim Film, Serbia: Milenkovic, Baratashvili, general producer, of MZE, and Anri Getsadze, (GPB), both from Georgia (extremes) Jaanus Noormets, Kai Gahler, Nele Paves, RTSH), and Edmond Topi, executive director Ljupka Trifunovic and Watts, acquisitions manager, and Violeta and Levan Kubaneishvili, deputy head of administration Liis Luuri acquisitions executive, Development, and Sejdalija Heljic, head of Prava I Galinyte, acquisitions executive and Fabricio Ferrara, Prensario EER (Estonia) from distribution company MMS Nositi business development specialist Dana Petrovic Prevodi, Serbia managing director of Pik TV International 42 PRENSARIO INTERNACIONAL 43 PRENSARIO INTERNATIONAL PRENSARIO INTERNACIONAL INTERNATIONAL NATPE BUDAPEST 2013 - MÁS COMPRADORES Y PRODUCTORES ASISTENTES

The leading channel in Turkey, Kanal D: Ozlem Ozsumbul, head of Sales and Acquisitions; Emrah Turna and Ezgi Ural, sales executives; and Amac Us, sales and acquisitions specialist

Show TV, Turkey: Bilgen Akgungor, chief Turkey: Can Okan, president of the Turner: Yesim Yunak, programming director, editor of interactive services, Feray Turkan distributor ITV, with Ahmet Oncan, and Rasim Yilmaz, acquisitions, both from Ozkan, head of acquisitions & sales (Turkish vice president of the producer Me- TNT Turkey; Indrid Orstadius, Sr. Manager, content) and Serra Karahan, sales director dyavizyon. Corporate Development, Turner EMEA

Alexander Von Moers, International Content Sales at RedBull Media House Austria (center) with Seda Korkut, KTK from Kazakhstan: Talgat Dairbenko, acquisitions and planning executive, 31 Channel, Kazakhstan: Vela Junita BTV, Lithuania: Daiva Andrade Gonzalez, advisor to the GM, Kocheva Yekaterina, Budvytiene, head director program & acquisitions, Liutaurasand Gaye Arman Bickacioglu, director marketing director, and Natalya Frei- Fidel, Sr acquisitions manager, Igor Elkimavicius, CEO of programming and acquisitions at Syrtsov, general Producer of acquisitions, man, head of acquisitions LRT Kanalturk, Turkey

Emanuela Bosco, format sales manager, Andreja Sertic, managing and Mellisa Pillow, sales director for Europe, HRT; Croatia: Djelo director of Media TV 7, Bulgaria: Niya Telemundo Internacional (extremes), with Zrinka RTL Televizija, Croatia: Filip Zunec, Hadziselimovic, Head of Acquisitions (Croatia) with Stateva, translator, Jankov, programming schedule & fi lm editor, head of Film and Series; Kaspar Foreign Programming, Tomaz Krzicnik, head Nadia Kostova, head of Nina Mikola, head of acquisitions, George Makris, Pfl ueger, programming director; Marco and Ranka Horvat, Editor, of acquisitions ProPlus acquisitions general advisor to the board, all from Nova Doslic, head of schedule and research Drama & Series (Slovenia) Croatia

Vassela Dimitrova, Sitel TV, second channel of Senior Acquisitions Antoni Mangov, deputy Blizoo, number 1 Triple Play Macedonia: Natasha Velkovska, Belma Bajrami- manager from programming director Nova operator in Bulgaria: ZornitzaAlsat, Macedonia: Dejan executive producer, Robert Kastrati, executive bTV Media Group, (Bulgaria), and Svetlana Vassileva, Grozdanova and Sofi a Shtereva,Zerajic, acquisitions mana- director of Smart ger, and Lirim Hajredini, COO Janevski, marketing, and Risto Bulgaria CEO, Start Up (Bulgaria) programming managers Samardjiev, editor World TV Kosovo

Star, Greece: Eleni Chello Central Europe: Sarolta Saleh K. El-Taweel, Leonid Cuali, acquisitions manager of Ricus Janseqers, Jurnal TV, Moldova: Paschalidou, foreign SVP, International Muranty, acquisitions assistant, general manager of Doha CTC Moldova; Anna Gabrielyan, head Dorina Cojocaru, programme manager, Eniko Harsanyi, head of City Media (Qatar), and of sales of DT Production Russia; programming, producer, and Nata Gina Dimitriadis, ProSiebenSat.1, business administrations, and Nidal Garcia, managing Olga Bordeianu, program director, and Albot, general international Marta Kertesz, TV channel director of Lucha Serghei Abalin, editor-in-chief of CTC Germany for producer acquisitions manager Central & Eastern manager Distribution (Lebanon)

44 PRENSARIOPRENSARIO INTERNATIONAL INTERNACIONAL PRENSARIO INTERNATIONAL SPECIAL INTERVIEWS | BROADCASTERS & PRODUCERS

KESHET, ISRAEL: MEDIAPRO PICTURES: ‘WE ARE NOT A CHANGE, THE ENGINE TYPICAL COMPANY’ FOR EVOLUTION

Founded in 1993, Keshet Media Group is a ‘Like every producer, we pass through leading Israeli media player whose core business various changes but this is the engine is free TV with Channel 2, the country’s major for further evolution. In a nutshell, we commercial network, who has consistently are adapting on a constant basis to the dominated ratings and market share with a daily market and its expectations; keeping TV reach of 62% of household (38% upscale); up the standards that we’ve proliferated on prime time share averages at 35% with top for some time now regardless of the programs achieving 45%. economic conditions while providing The company is quickly expanding as a leading high-quality content to the broadcaster Ran Telem, Keshet’s VP Programming source of digital content with the web portal Mako and the audience itself’. Carmin Ion, Head of Local Entertain- (third amongst Israeli leading websites), Mako Carmin Ion, Head of Local ment, MediaPro Pictures Romania MobileMo (largest creator of mobile apps in Israel) and Screenz Entertainment, MediaPro Pictures (joint(jo venture with international content and advertising Romania, comments to Prensario: ‘We have produced a few TV companyco The Box). It also operates Keshet International shows that did their best on their time slots: Romania’s Got Talent (content(c distribution & production), Keshet UK and, the won the leadership during the last season, Masterchef Romania has recentlyre created, Keshet Australia. captivated the local audience and we aired the second season of The KeshetK Broadcasting is a referent of the “new wave” of Israeli Voice, which again was successful’. formats that are expanding all across the globe. Ran Telem, VP Speaking of the audience preferences, Ion remarks: ‘Romanians Programming, explains: ‘We are not a typical kind of company, as we are active are enchanted by intrigues and stories with strong stakes that appeal on all fronts of the content business: development, production, emission to their emotions or to their sense of humor. As for television and international distribution. We have more formats in development shows, these indeed work the best locally due to the high- standard than on air: over 20 scripted or non-scripted projects in different stages’. production, to the idea of contest and competition and to the novelty Keshet is famous for having licensed one of the latest successes of the brought by each edition’. US television: the series Prisoners of War, adapted as Homeland by FOX Romanian TV market is ‘constantly rearranging’, s a ys the executive, and sold in several territories. ‘The drama Mice was premiered in April in and adds: ‘Now the most visible trend is towards TV shows. In our Israel and sold for adaptations in market, the producers, including us, opt for adapting international USA and Russia, and The A Word, a franchise that have proved already in reaching generous market share, story about a family’s painful, was like The Voice, Got Talent, Dancing for a Dream, etc. We have continued recognized as “Best Drama Of the developing and producing fi ction programs like the teenagers TV Year” in Israel’, completes Telem. series A bet with life, in its 4th season and the most successful comedy On comedy, Traffi c Light is in its in Romania, and Las Fierbinti, in its the 3rd season’. 4th season and its the highest rated Lastly, Ion completes: ‘Our strategy is scripted show in Israel, having won Keshet’s series Prisoners of War was adap- to keep a close look on the expectations ted as Showtime’s Homeland by FOX in the the International Emmy. Its in its US and then sold in several territories andn needs of the market. Basically, fourth season on Russia’s CTC, wee run periodically researches that who adapted locally. In the US, ISRAEL: AUDIENCE MARKET can help us maintain the right track CBS has done a pilot of Mother’s SHARE (2013) of the production fi eld having at Day, too. Keshet has developed Cable & Sateellite the same time the synergy with the in house entertainment formats Channels broadcaster. As for the production (Hot, Yes) like the talent show Master 45.6% ittself, we have an important slate of Class, the factual entertainment projects in development covering Channel 1 5.6% Fair & Square, the hidden both drama and comedy. We learnt 10.6% camera game show, Deal with it to get more and more rigorous with 38.2% (local version will be launched Channel 10 ourselves and with all the projects in July in TBC, USA), Sure we’re involved in. This surely comes or insure and the docureality Channel 2 along with keeping up to being the The Voice Romania Remember me. Source: private sources in its second season major producer in the country’.

46 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL INTERVIEWS | BROADCASTERS

SAMANYOLU: A PIONEER RUSTAVI2, GEORGIA: IN THE TURKISH MARKET NEW LOCAL SITCOMS

Hasan Bozaslan, international director, Founded in 1994, Rustavi2 is the most Samanyolu, describes to Prensario the moment popu lar broadcasting company in Georgia of the channel: ‘Drama series is our main pillar of currentl y reaching 85% of country’s population programming with Torn between two worlds, The and 30% of market share. Giorgi Lominadze Team and The Hill as the main three productions manages the programming department and on air. Our news channel Samanyolu Haber is acquisitions of licensing productt fo forr also number 1 in audience’. According to TNS, New Channel, which is the TV Samanyolu Broadcasting Group has reached in station affi liated to Rustavi2. April 4.55% of market share on prime time, being He explains toPrensario: the 7th broadcaster in Turkey. ‘We are a pioneer broadcaster Hasan Bozalan, internatio- Premiered on April 11th, The Ottomans was the in the country. Top shows GiorgiGior Lominadze, head nal director ofof acquisitionsa brand new series for prime time, sold to MBC on air are the news program in Middle East just before the premier, as well as Nex1 in Iran. ‘Market to Courier, the musical programam market we bring more production to license. The production level and Star of Georgia, the non-political GEORGIA: MARKET SHARE, PER number of hours are growing because our relationship with production talk shows Profi le and Nanuka’s MARKETS - ALL DAY (JUNE 2013) companies like Hersyfi lm (The Ottomans) or the producer Birol Güven Show. Also the analytical shows (Marriage School)’, adds. Position, P.S. and Business Courier, Others Rustavi2 There are more mystery and police series in the Turkish market. ‘The Hill, the entertainment sows Georgia’s in its second season, goes up year to year. Its about the South Easter Turkey Got Talentt, Wheel Of Fortune, suburbs and a tragedy of a village lady, and it worked really good because it the comedy shows Vano’s Show 34% 30% represents the reality of those people’. and Comedy Show, as well as the The international division is doing UEFA Champion’s League, the well in Middle East and the former game show What? Where? When? Yugoslavian countries, like Bosnia and the series My Wife’s Friends. 66% 23% Herzegovina (OBN has bought Continues Lominadze: ‘The 7% Maestro seven series), as well as Macedonia. percentage of local product is 70% Imedi The Ottomans was launched in April and positioned Saman-He describes: ‘Europe itself is a vs. ready made consisting of 30 % GPB yolu among the top broadcasters on Turkish prime time complicated market for us, but we are of the grid. Since the new season Source: TV MR GE-Nielsen TURKEY: MARKET SHARE, PER CHANNELS closing deals, like the one we did in Italy, Rustavi2 is going to suggest our – PRIME TIME (APRIL 2013) which marked our disembark in that audience local sitcoms, one international entertainment show and two country. Hopefully, the DTT explosion local comedy shows, too’. will help distributors to reach new deals’. Star Tv 15.69 ‘We are looking for international entertainment and game shows, as well Because the TV industry is growing as formats, series, animation, factual programs, sport events and awards, etc. Kanal D 13.91 steadily in Central Asia, especially in Generally, international distributors have some new programs and shows. territories like Kazakhstan, Bozaslan We have a successful collaboration with companies such as Paramount, ATV 12.62 has good plans for the futures: ‘We are Disney, Warner, Foxx and Sony, as well as Lionsgate, BBC, Endemol, seeing a tremendous demand of content FremantleMedia, RAI, Televisa, Telemundo, Telefe and Venevision Fox Tv 7.07 in countries like this, and the rest of Endemol, among many others. the region, as well. We’d like to open a ‘Georgian TV market main trend is local production —series, sitcoms, 6.83 TRT 1 production house there to shot drama entertainment pgprograms talk-shows, factual programs, p animation, sport series with local talent’. programs. Mentioned above ShowTv 5.62 ‘We plan to produce a format for are the most demanded the public TV station Kazakh TV (13 contents from our audience. Samanyolu tv 4.55 episodes a month). Next step is to run Actually there are two Kanal 7 2.82 production companies in the virgin channels who are Rustavi2’s territories, especially in Central Asia main competitors, IMEDI Kanaltürk 1.89 and MENA, in order to offer know TVT and Georgian Public how, expertise and stories. Minimum Broadcaster (GPB)’, The musical show Star of Georgia is one of Source: TNS expenses, maximum benefi ts’, completes the most acclaimed programs on Rustavi2 completes Lominadze. 48 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL INTERVIEWS | PRODUCERS

THE KEY TALENTS OF PAPRIKA LATINO: ENDEMOL CEE SMART SOLUTIONS

‘Despite the recent economic down turn in Founded in 2004, Paprika Latino CEE, we strongly believe in the future growth of was acquired in June 2012 by MTG the emerging territories. The advertising market Studios, Modern Time Group content has been posting growth in Russia in 2012 vs. division, who took 53% of its shares. 2011, which is a great vote of confi dence in the Peter Marschall, CEO, explains: ‘We region as advertising revenue in some major entered the Czech market with out western European markets have declined’, fi rst commission for Prima TV. We summarizes to Prensario Marina Williams, are opening up our Baltic operations, CEO of Central and Eastern Europe, Endemol. bringing fi ction to Hungary and we ‘We have set up wholly owned production expect more aggressive growth in our Marina Williams, CEO of Central companies in Poland and Turkey. In Russia/ Latin American local operation in the and Eastern Europe, Endemol Peter Marschall, CEO CIS we have a joint company with Weit Media near future’. working with local entrepreneur and producer Timur Weinstein ‘In Hungary, The Voicee highest share peakedd at (Endemol owns 51% of the company), where we decided to partner with 38.1%, which is more than double the channel an experienced local producer and our business is 50-50% between non average of TV2(Pro7Sat1). During fi rst days scripted and scripted. While in other markets we are still predominantly of June, Fish on the Cakee broke its record a scripted producer’. with a stunning 6% share on Super TV2, ‘Our strong partner in Balkans has been the producer Emotion, who which has a channel average of about 1.4%. has been producing Big Brother now for many seasons. We produce high This mean having quadrupling the channel budget shows such as Big Brother and we produce smaller life style shows average, showing an exceptional power of the like Snog Marry Avoid. Our key talent is to show initiative in our propositions brand and the production’. and local developments: in Russia, 50% of our content is locally developed ‘In Romania, The Wife Swap is one of the best rated TV shows on scripted product. We also match quality with the best price’. Prima TV. Over the years, we made it a #1 show and now is reaching in ‘Your Face Sounds Familiar (Endemol Spain) is taking the world spring 2013 its 17th season, broadcast on Sunday at 8.30pm. Fish on the audiences by storm: it has been a huge hit from small markets like Estonia Cakee is in its 10th season and its still on the top of local shows. Every to large markets like Russia. It has become absolute #1 in all audiences. episode is at least doubling the average share, but most of the episodes In Russia, Channel 1 doubled its average audience share achieving above exceed channel’s average even with 300%’. 30%. Big Brother continues to be very strong in the Balkans where it ‘The show launch was a similar success on Nova in Bulgaria in 2011, has been very successful on such channels as Nova (Viasat) in Bulgaria broadcast at 8pm reached an average rating of 28% compared to the and B92 Serbia’. channel average of 18% and on Viasat3 Slovenia in 2011, its debut ‘The Money Drop has been very successful on Rossiay 1, Russia; season reached a 9.2%’. TV7 Kazakhstan; TVP Poland; Show TV Turkey and many others. The most successful show produced in Serbia was Farmer Wants a Wife Recently we have added Slovenia, Macedonia and Georgia. We have with three seasons in prime time on TV PRVA . ‘The show outperformed produced over 250 episodes of The Money Drop in our region. My the channel average by 14 to 35%, fi nishing among the Top 3 rated Kitchen Rules, a success in Lithuania, is a reality show that has potential shows of the week. It reached an amazing 19.6% average compared to roll into new territories and we are also to the channel average of 6.6%. On Planet TV in 2012, Paradise Hotel pleased with game show Pointless, on RTL doubled the channel average with 8.4% share, while Dragon’s Den was in Croatia. This format was created in a similar success with 3.2% share compared to 2.2% channel average’. the UK and is a long running hit series ‘When budget are cut, we need to come up with smart solutions to keep for BBC One’. the goodg results with lower costs. We can offer one of the lowest costs Lastly, Williams complete: ‘We are with good quality in looking into expanding further into the Baltic region, very scripted production in Turkey and build near to Scandinavia. synergies with other markets of CEE and And with our footprint Middle East where Turkish series has in Czech Republic, we been very popular. In relation to new have access to offer production companies, we are always services for the fi ction very opportunistic and once we feel that mam rket from one of there is enough volume of business to the most developed The Money Drop has been very successful on Rossiay 1 Russia. Over 250 episodes justify a local operational company- we Fish on the Cake is a success all s ervice location were produced in the CEE region will be there’. across CEE markets Europe’, completes Marschall.

50 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL EVENTS

NICOLÁS SMIRNOFF AND FABRICIO FERRARA, FROM LOS ANGELES, USA LA SCREENINGS 2013: GET SUPER OR DYSFUNCTIONAL

The LA Screenings, the event where during medical dramas than in the past. UAE: Rupert Morling, senior channel manager, MBC Dorothée Horps, acquisitions director, Orange (France) and Action; Kamal Nassif, director new media, e-vision; Khulud Alix Goldschmidt, VP Acquisitions of Films & TV Programs, ten days the Hollywood Studios introduce their As the U.S. market is better from global crisis, Abu-Homos, SVP programming & creative service, OSN; Orange (UK); Didiér Ghez, VP International New Media TV new seasons of TV series and fi lms to worldwi- the studios produced more risky product, not Lina Matta, channel manager, MBC2, MBC4 y MBC Max; Distribution, NBCUniversal, with Guillaume Jouhet and Tareq Falah Al Ibrahim, channel manager MBC Drama & Peggy Charlery, from the boutique fi lms and series channels de broadcasters, took place last month in Los so conventional. This has provided advantages coordinator manager, MBC 1; and Fadi Ismail, group general Orange Cinema Series (France) Angeles, USA. About 1100 international buyers and disadvantages, as some studios have offered manager, MBC attended the show, quite the same volume or a ‘freak’ screenings, some buyers said. They asked bit less people from last year. Though, content for more series about common people with business is up. usual problems. Also, the serialized TV series Spain: Julian Rodríguez Montero and Felipe Pontón, acqui- The Hollywood Studios screened at the are back —when the inside stories last two- sitions of Telefonica Digital, with Ignacio Corrales, president, market much more scripted product than three episodes— against the TV series where and Ignacio Giménez, acquisitions manager of Radiotelevi- Thomas Lasarzik, VP Acquisitions, and Ruediger Boess, SVP sión Española (RTVE) in 2012. Nowadays, not only the free TV, but the stories start and end per every chapter. Acquisitions, ProSiebenSat Media AG (Germany); Daniela also the pay TV and the digital platforms, are Another important tip is that very popu- Bishara, sales for German-Speaking territories, Disney Media Distribution; Claude Schmit, CEO of RTL Germany; and producing original fi ctional content, to make lar Theatrical stars —actors, directors and Roman Rinner, acquisitions of ATV, Austria the difference with their customers. Due to producers— are moving to TV series: Robin Nordic buyers: Goran Danasten, head of fi ction, and that, most of the studios had record fi gures of Williams, John Malkovich, Christian Slater, Stephen Mowbray, head of acquisitions at SVT Sweden TV series showed, and there were more dramas Steven Spielberg, J.J. Abrams, etc. This is very CBC Radio-Canadaá: André Biraud, head of drama and (borders) with Gudrun Helga Jonasdóttir, head of acquisi- feature fi lms, Marie Sylvie Lafebvre, head of acquisitions, tions at RUV (national TV of Iceland) than comedies, comparing to last year. good for TV business. and Louise Lantagne, general director, television The genre trends got very clear, along the One of the top screened series, according to screenings: there were a lot of super natural the buyers consulted by Prensario, was Under Amazon, Google/YouTube, etc.— had entered or SciFi plots on dramas, and dysfunctional the Dome, from CBS, with a high-impact plot the market, among many other new services. families on comedies, more than what it is and visual effects. But Disney was the studio But during the screenings days, the managing of usual for a top trendy option. Also, there was that most hit the market, with the new brands the VOD and digital windows, was a hot topic. a good amount of police/procedural stories, added to its catalogue: Marvel, Lucas Film Portugal: Helena Torres, responsible for Drama and Cinema, and Hugo Andrade, programming director at RTP (extremes), but in most of the cases with a twist: a blind —with Star Wars promising a huge theatrical CENTRAL & EASTERN EUROPE with Bruno de Lima Santos, programming director, and Marga- cop, in a wheel chair, etc. There were quite less release every year from 2015— and the live- Craig Morris, head of scheduling, and Katie Keenan, head of Do you want a Central & Eastern Europe rida Pereira, head of acquisitions, both at TVI acquisitions, at Channel Five (UK), with Jeff Ford, content di- action division of Dreamworks. Also, both rector, Damian O’Hara, head of acquisitions, and Aoife Francis, view of LA Screenings? Tibor Forizs, head of ABC Family and ABC Studios are very prolifi c head of scheduling, the three from TV3 Ireland content acquisitions and scheduling at RTL Programming & acquisitions from 3+ TV Switzerland: Do- minique Aiseo, Christina Goell, Ree Jamm, Karin Schraoer in valued production series. Klub, the leading free TV broadcaster in Hun- and Alexander Koening The Blacklist and Michael J. Fox Show in Sony, series by the buyers. About services, Fox has gary, comments: ‘We’ve seen a superior quality Crisis and The Americans in Fox, Ironside and innovated with FoxFast app, an exclusive web of shows from last year, both in dramas and About a Boy in NBCUniversal, Hostages (the service for its broadcaster customers, to get sitcoms. Most of the studios had at least one new 24 alike series) in Warner, Resurrection online information and marketing materials or two shows good for us, in both genres. We and Marvel’s Agents of SHIELD in Disney, about the licensed products. are looking for options both for free TV and Saint George in Lionsgate, are other preferred Latin America, as it usual happens, was one cable, but especially for free TV in prime time’. of the regions with more buyers attending, as ‘The bad side? Last year we faced the pro- NBCUniversal brought a real ‘bubbleship’ from Tom Cruise’s it also had an independent market with blem that the shows were too devoted to the Star TV, India: Dharmesh Gandhi, content strategist, Nicole Sin- SciFi fi lm Oblivion, to its screening: Enrique Juárez, SVP Latin selling suites the days before the major American domestic market, and not so much clair, sales for Asia at CBS; Akhil Mehra, commercial; Kevin Vaz, America, with Mexican Televisa buyers: Jaime Aguilar-Álvarez, English cluster; and Rasika Tyagi, content for English channels Claudia Silva, José Luis Romero (formats) Elsa Vizcarra and screenings, at the Hyatt Recency hotel for the European territories. This time the Adrián Echegoyen; also, Karina and Ana Lydia Montoya, from in Century City. The region brought situation is better although we couldn’t fi nd Fox: Patricia Daujotas, VP Programming, Fox International Televisa Networks (pay TV channels of the group) Channels Latin America; Orlando Jones of Sleepy Hollow, about 300 buyers. From the rest of the good procedural shows that work very well in and wife Jacqueline Staph; Gabriela Gil, acquisitions Fox world, especially Europe, the traditional our country. Also serialized shows are retur- Internaional Channels Latin America; Elie Wahba, SVP of Latin America & Caribbean, Twentieth Century Fox Television broadcasters reduced their attendance, ning, while we prefer series with self-contained Distribution; and writer and executive producer of Sleepy but they were complemented by the episodes; ongoing shows like CSI, Criminal Hollow, Roberto Orci rise of new media players. Hollywood Minds, The Mentalist, Bones, Castle, are still Studios’ executives told Prensario they performing very well in Hungary’. CBS were also quite interesting projects and Fox had a much better screening compared Emilia Ab Rahim, brand manager ntv7 & 8TV; Cheng Imm, expect to generate better and broader ‘The Screenings I liked the most was at general manager TV3, Ahmad Izham Omar, CEO of Media deals from last year, all in all. Warner Bros., especially Hostages. Personally I to last year… In general though, there was Prima, and Airin Zainul, general manager ntv7 & 8TV, all of nothing that you could say: ‘Well, this is the them from Malaysia; with Macie Imperial, head of program, and New media boom at LA Screenings? also liked the Disney slate, with series such as Leng Raymundo, VP Acquisitions, distribution & DTT channels, It was not so active as in other content Intelligence, Resurrection, or Betrayal, the latter groundbreaking hit of the year’. Hollywood More Asian buyers: Dave Lee; Gae Yong, Fox Channels TV Joj, Slovakia: Erika Tothova, head of acquisitions, Eva both from ABS-CBN The Philippines; and Roxanne Barcelona, events at Natpe Miami or Mipcom, looks similar to a more sophisticated teleno- continues to produce quality shows, but it has Corea; Shin Bong Kang, Disney Korea; Sun Moon, Fox Asia; Dzurovcinova, adquisitions VP GMA, The Philippines and Josh Ha, from Disney Korea where the online titans —Microsoft, vela. The Blacklist at Sony, Under the Dome at to try new genres or plot formulas’.

52 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 53 EXHIBITORS

SUITE #318 TELEVISA: STRONG BET ON LIGHT ENTERTAINMENT FORMATS Televisa Inter- ‘The good results of Everybody and their national (Mexico) brother after MIPTV, where it was optioned to is strongly betting RAI Italy and to more than 20 countries, is the Everybody and their brother had a tremendous MIPTV, on formats, after beginning of the reinforcement of the format being optioned in many countries throughout the world some successful al- area. Televisa will generate and exploit more liances, such as the owned formats together with other strategic are new clients buying our content, even in a joint venture with partners throughout the world, explains Eh- crisis context. The channels are not producing the Spanish com- rsam to Prensario. fi ction, so those slots go to entertainment - and pany La Compe- Other top formats are Angry Words and The we cover that business as well.’ tencia, announced Dating Offi ce, which had a good reception at On behalf of telenovelas, a big release for the at the beginning of MIPTV and LA Screenings last month. ‘The show is The Tempest, which begun in Mexico in Ricardo Ehrsam, general director of Televisa International this year. The com- former one was optioned in France and a pilot May and its considered ‘perfect for the region’. Europe, Africa & Asia pany has recently will be produced in the near future. The plan Another big news is that Televisa will most appointed Ricardo Ehrsam, general director is to create/distribute between 4 to 8 formats probably partner with a local company to for Europe, Asia and Africa as the key inside annually,’ adds the executive. develop the fi rst fi ction series ever produced of the international division to command the About Natpe Budapest, he continues: ‘We are here. ‘We knew this moment would come and company’s expansion on the light entertain- doing extremely well in Central and Eastern did it in a great moment of the company in the ment format business. Europe on both, ready made and formats. There CEE region,’ completes Ehrsam.

ARMOZA: CONNECTED, ASIA & EUROPE VIEWING BOX M09 ZEE TV, India’s the second-largest media and entertainment company for HOT TV, and has twice earned the Best has commissioned 65 episodes of factual format Connected from Armoza Docu-Reality prize at Israel’s TV Academy Formats (Israel), while in Estonia, a fi rst season has been commissioned Awards. A second season has just ended by Kanal 2, the biggest commercial channel in the country, for a 30 airing in Finland on MTV’s SUB channel episode run which has now started production. The format is a self-fi lmed and, previously, was aired in Denmark journey of fi ve women/men who don’t know each other, but whose lives (DR2), where it won the best observational become connected thematically. documentary series for 2012, in Norway In Israel, a fi fth season is now in production and will launch this (TV Norge - FEM), Netherlands (NED3) Connected summer. The series, produced by KODA has set records of viewership and Ukraine (1+1), among others.

SMILEHOOD: TEEN SERIES, 360 DEVELOPMENT

Smilehood (Argentina) since 2014, it will begin the Latin American D’Angelo. is a young company tour’, says D’Angelo. ‘We want to be different working on sales and ‘On the other hand, we are working with the and bring to the market license of top franchises family comedy Segun Roxy, heavily requiered original ideas with from Latin America in both, its web version —through the big this kind of supports. to the world. Through sucess in social media in Argentina— and its Apart from the Media Silvana D’Angelo, sales format for TV. Its a highly innovative idea, fresh division, we have our director, the company and universal in the most demanded genre licensing area, which Silvana D’Angelo is commercializing own nowadays’, continues the executive. is also very sucessful. licenses of both, animation and teen fi ction. Another project is Wake Up, a 26-episodes Both are generating Segun Roxy, family comedy ‘We are an open-minded company with series produced by OnceLoops (Argnetina), a company that can possitive and very active executives. After the financed by Coca Cola and that will be provide contents on a 360° way with anciliary production of our star porduct, Plim Plim, premiered on E! Entertainment Television in business included’. we created a wholly new are denominated Latin America in November. ‘We are looking Completes D’Angelo: ‘We try to transmit Smilehood Media dedicated to distribute and for this non-traditional alliances with key possitive values: there is a “way of business” produce contents for all platforms. Plim Plim players from inside (broadcasters, producers), we respect and has to do with human values, live show debuted this month in Argentina and, and outside of our industry (brands)’, adds to the people, enviroment, etc. We want our 54 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL EXHIBITORS SUITE #119

ALL3MEDIA: CONSTRUCTED REALITY ON TOP

All3Media International (UK) is one of platforms around the world. Its catalogue of the UK’s leading independent television approximately 5,500 active hours covers all programming distributors, offering quality major genres, with a focus on drama, factual programming to broadcasters and media and entertainment programming and formats. Stephen Driscoll , SVP International Sales At Natpe Budapest, Stephen Driscoll, SVP intelligence to protect the nation. Gogglebox International Sales and Sabrina Duget, VP is an audacious factual entertainment format Format Sales, highlights the constructed reality that captures fi rst-hand reactions to the week’s slate from Filmpool (Germany) with Day & television broadcasts. Night, Just Help Me! Cases of Doubt, among The Inside Job (4x’60) is another factual others, some of which have been extremely entertainment format where job applicants successful in CEE. Actually, the company undergo the ultimate performance assessment; th organizes a breakfast on Wednesday 26 at unaware that amongst them is a company 8.30am at ParisBudapest Bistro at the Sofi tel, mole, planted to spy on their every move. And where RTL Klub exposes a case of study of this Caligula with Mary Beard (‘60) is a factual format in Hungary. program where a woman investigates the On the other hand, Foyle’s War (3x’120 + scandalous reign of Roman Emperor Caligula, 22x120) is a drama series that happens in who achieved infamy through his predilection Day & Night, constructed reality are strong in CEE the post-war era, where a man must gather for cruelty, excess and debauchery.

MEDIABIZ: FORMAT AND LATIN TALENT and Electus (Ben Silverman) that produced the series for ABC, whose pilot cost USD 6 million. Balaguer, Vergara and Silverman are executive MediaBiz (Argentina) is becoming an important player as a provider producers of the project. of fi ction formats, mainly from the Argentinean production company Alex Lagomarsino, CEO, explains: ‘We continue to propose specifi c Pol-ka, but also from the authors-writers-creators pool the company projects for international broadcasters with renewed authors and director manages for the international market. from Latin America: Ricardo Rodriguez, Ramiro San Honorio, Marcelo The last big news is the adaptation of the fi ction format Killer Women Cabrera, Leonardo Bechini, Oscar Tabernisse, Patricia Maldonado and in the US, which will be premiered on fall this year. It was an alliance Jorge Nisco. Our objective is to offer this talent to the worldwide TV between the talent agency Latin WE (Luis Balager and Sofía Bergara) channels and producers’.

SOMOS, MAKING FOCUS ON CEE VIEWING BOX M02

Somos Distribution distribution of content, not only at the free TV and Family Rights (30x45’) (USA) it is an important business but also Theatrical, pay TV, Internet about a 60 years old woman independent distributor and digital platforms, Music, live shows… we who has to work back as a that is growing fast in develop business 360º’. therapist, while takes care the international market, ‘We have important international product of her two teen sons’. offering a good variety to distribute in the U.S. Hispanic and Latin The sports offer includes: of products: action TV America, as Turkish TV Series from ATV, MMA, the most popular series, sports, teen series, formats from Sparx, Mega TV USA, etc. To full contact sport that factual, telenovela scripts, distribute in the worldwide market and in combines all martial arts Francisco Villanueva, 11 11, co-produced between head of sales etc. It is attending Natpe CEE in particular, we have for instance 11 11 in the cage; Mexican Box, Somos Productions and Budapest with a suite for the fi rst time, and (75x45’) a teen telenovela that is an original co- the timeless sport in furious Nickelodeon wants to develop strong business in Central & production between Nickelodeon and Somos fi ghts; and Lucha Libre, the widely popular Eastern Europe. Productions. It is a great product for all kinds wrestling matches with its colorful characters. Francisco Villanueva, head of international of broadcasters’. ‘Another very good option is G.A.U.L.A. sales: ‘We are attending with booths or suites ‘Also, we have a wide offer of scripts (45x30) about a Colombian elite police unit the most important events of the content and finished products of popular and focused on kidnapping stories, with real calendar, as MIPTV and Mipcom, Natpe Miami, internationally successful telenovelas, including footage, research and emotions. We are open LA Screenings, now Natpe Budapest and ATF acclaimed writers ready for remakes; Mercedes also to discuss new content opportunities Asia, among others. In the United States we Salazar, a popular jeweler that teaches the (production, distribution, special alliances) are an important group of production and history, beauty and power of gems (30x45’); with Central & Eastern Europe players’. 56 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL EXHIBITORS EXHIBITORS SUITE #121 SUITE #114

TELEMUNDO STRENGTHENS ITS CINEFLIX: GREAT EXPECTATIONS ON CEE POSITION IN CEE Cineflix Rights (Canada) attends Natpe the fi nal hours immediately leading up to his of national security Budapest with great expectations as it is launching untimely death. following Canadian and Paula for Love or Money in Bosnia, Serbia, Better off Single, from TVN Chile a brand-news slate with a variety of genres. Other top program on company’s catalogue is border offi cers as they Slovenia and Montenegro. Two of our newest interested in comedy. Even though some may Lucy Rawson is the sales executive in charge of Outback Rangers (4x’60 or 10x’30) that follows the intercept suspicious titles, Forbidden Love and Bittersweet, have just do very well, they are considered risky if they this show. armed rangers who protect Kakadu. Travelling by characters and Lucy Rawson, Sales Executive launched in Georgia’. are not local comedy series. But drama is still Filmed on location in Dallas and Washington airboats, quad bikes, and choppers, this fearless contraband from around the world in an effort At Natpe Budapest, Pillow highlights: ‘The in high demand, especially in series, as there is D.C., The Day Kennedy Died (‘60) is an exclusive group of individuals tackles everything from to keep their borders secure. Return (120x’60) is to-date our most successful little production of that genre, locally in the CEE. one-hour special commemorating the 50th emergency rescues and wildlife poachers, to Around The Next Bend (12x’30) follows two telenovela at 9pm, and has competed with English There is a lot of curiosity when it comes to our anniversary of JFK’s assassination. Those who feral animals. It’s a high-risk job that involves a young adventurers as they travel halfway around speaking networks in US, while The Lord of the entertainment formats 12 Hearts and My Teen were there share their fi rst-hand account of balancing act of preservation and control across the world to embark on a 2,500 km rafting Skies (65x’60) —co-produced with Caracol Dream. Scripted realities are in high demand as Melissa Pillow, sales director, Central and Eastern Europe an unforgiving land. expedition down the mystic Ganges River in India. TV— is about the most important Mexican lord well however they are typically locally produced’. Border Security Canada consists in two seasons Lastly, featuring stories of life and death, Trauma Telemundo Internacional (USA) arrives to of drugs, based on a true story; and Forbidden Love ‘Telenovelas in these markets are facing ever (39x’30): every day, twenty thousand passengers Investigators (4x’60) shows an elite team of doctors Natpe Budapest with great news about titles (120x’60), the Latin American increasing competition by request entry into Canada. While most experience as they diagnose and treat patients at one of the being sold in the region. Melissa Pillow, sales version of the Turkish series locally produced series as the usual uneasiness that comes with crossing UK’s leading trauma centers. Every case is a new director, Central and Eastern Europe, explains: of the same name. wwell as soaps and series from through immigration and customs, others have mystery waiting to be solved and cutting-edge 3D ‘Currently, Maid in Manhattan —co-produced From TVN (Chile), it a range of countries such as more legitimate reasons to feel nervous. The show graphics give viewers a rare insider’s perspective with Sony—is on air in Albania, Montenegro brings the comedy Better off IIndia, Germany, Korea, Turkey, The one hour special The Day Kennedy Died offers a revealing look at life on the front lines of what’s at stake. and Serbia, and Fearless Heart is also on air in Single (100x’60) that shows a CCroatia and far east Asia. Albania, Hungary, Georgia and on pan regional group of men that are fed up However, as cable and satellite H FREMANTLEMEDIA: TATTOO NIGHTMARES SUITE #126 satellite covering the entire CIS’. with their lives, break away cchannels launch continuously to fi x them: Tommy Helm, Big Gus and Jasmine Rodriguez. The stakes ‘Our classic titles Precious Rose is on air in and come together to live aand digital terrestrial television Tattoo Nightmares, a 495 Production for Spike TV (series 1: 8x’30, series 2: 26x’30) is a show about real people with really bad tattoos, are high as the regretful clients go under the tattoo gun a second time Armenia, Acasa Romania and in Estonia, where the single life in one house. isis now well established in ranging from hilarious to downright disturbing. Viewers will watch as to see if the artists at Tattoo Nightmares can work a miracle and turn the telenovela is fi rst in its time slot among adults And Dama y Obrero —to mmany CEE territories, Spanish- they seek the help of three of the best cover-up artists in the business their disasterpieces into masterpieces. 18 to 49; it will launch very soon in Slovenia. air shortly in US—, two lalanguage telenovelas are still Hidden Passion is airing in Bulgaria, Slovakia strangers who are bound by ppopular and are fi nding their and Hungary; Marina in Hungary the Czech their feelings for each other. way onto new female-targeted The Lord of the Skies, co- w Republic; Aurora in Macedonia and Bulgaria; ‘Buyers are normally not produced with Caracol TV niche channels’, completes Pillow.

MEDIALAND: BIG INDEPENDENT PRODUCTION, FROM BRAZIL

Albuquerque, president, and Beto Ribeiro, director: ‘With NatGeo we The Brazil Challenges, about Brazil have produced Police Operation, which has been a great audience success with 35% of market share, The company has over 100 employees and showing the real police in Sao Paulo’. it has a rich portfolio of more than 15 new ‘For A+E we’ve done really well with Criminal productions for prime time for the international Investigation. We have co-produced two comedies market. Other highlighted products are the for TBS/Turner: The Bitter and I hate my boss. suspense series Way Beyond Fear (8x’45); the Los Hermanos Lostin Brazil is a reality about and Beto Ribeiro and Carla Albuquerque action miniseries Elite Police Force (4x’45); the Uruguayan, a Paraguayan and an Argentinean Medialand is one of the biggest independent sitcom The C&D’s, about the reality shows; that must go through the Brazilian territory in production companies from Brazil having Rescue Brazil, about fi refi ghters, co-produced 30 days in a VW van of the ‘70’. worked with broadcasters Record, Globo, Canal with Turner. ‘We do business in almost all Latin America, Futura, the Pay TV networks such as Turner, The reality Homicide Division; A practical as well as South Korea, UAE, Portugal, Spain, HBO, BBC, National Geographic, Discovery, guide to plastic surgery and Medical Specials, for Ukraine, Finland, among others. We assist Viacom, A+E, as well as VOD and Internet players Home & Health de Discovery Channel; the regularly to MIPTV, MIPCOM, and we have like Netfl ix or YouTube. cooking show Chef’s Favorite choice and The participated in Discop West Asia, Natpe Budapest Its productions have had local and international Brazil Challenges, to know the unknown places and ATF, increasing our international footprint’, repercussions and most of the times, Medialand in Brazil, done with Turner. Lastly, the variety add Albuquerque and Ribeiro. takes the 100% of the investment. Carla shows Off The Records and Casting. 59 58 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL EXHIBITORS STAND LL4

KANAL D: ‘CEE WILL ALWAYS BE OUR MAIN TERRITORY’

As one of the leading Turkish playes, Kanal D of 2013, remarks Turna and adds: ‘We sold generally. International Distribution attends once more more than ten titles in Pakistan and fi ve titles However Natpe Budapest through Emrah Turna, sales in Georgia in just 6 months’. The distributor there are executive, who is highlighting the company’s is highlighting its brand-new drama Mercy, some points drama series. as well as Kuzey- Güney (+50x’90) with the in common. He explains to Prensario: ‘We have added story of two brothers’ struggle to survive in Optimizing Emrah Turna, sales executive new clients and new territories to our successful their own worlds. the budget/ stories in the fi rst half of 2013. In every local Two of top ranked Turkish series of the last viewership is the main focus of all the market, our dramas generated high ratings years are from Kanal D: the period drama broadcasters’. in prime time slots and this resulted with that happens in the 1967 Time Goes By… And he completes: ‘Turkish productions an increasing demand for our dramas and (+100x’95), which gathered 74% market share are telling the stories from both east and west. increased the average license fees’. when it was on air, and Fatmagül (80x’90), Our stories are like a glue between different Georgia and Pakistan are the main buyers a story of stolen lives that reached 60% or cultures. There is no need to adapt. We are market share. telling their stories because we are not limited Continues Turna: ‘Africa & Latin America in our borders; we are east and west’. are the territories that we are focused on since 2012. We recently closed couple of format deals in the second one. However, CEE is our core market along with MENA. Almost all the primetime slots of CEE countries are full of Turkish Dramas’. ‘As Dogan Group we are not only a content distributor but also a local player in some countries such as Romania and Bosnia & Herzegovina. CEE will always be our main territory. Every Mercy single buyer from every single territory has a Kuzey- Güney unique taste. As a result it is impossible to speak

TVN CHILE, STRONG IN ENTERTAINMENT FORMATS

Ernesto Lombardi, manager of international business, and Alexis Piwonka, sales and marketing, explains to Prensario: ‘We have long experience in realities, talent and game shows, which have generated top products of the Chilean industry’. ‘Telenovelas have always had good results, as they are a distinctive product from Latin Apuesto por ti America. But the Chilean reality shows have a lexis Piwonka and Ernesto Lombardi lot to surprise international audiences… they Apart from the successful telenovelas, are fresh, originals, with rhythm and can work TVN with fi ve years on air, which has a distributed as ready made or format worldwide really well in the most demanding TV markets’, tremendous success in TC (Ecuador) with by Telemundo Internacional, Television remark Lombardi and Piwonka. 18.3% market share at 5pm with a impressive Nacional (Chile) is pushing internationally Is the case of Apuesto por ti, for example, 360° development through social media. its catalogue of entertainment formats, which which has been optioned in Spain and ‘Rojo – Fama Contrafama was broadcast in the are not only very successful in the local market, Argentina. Is a format about people with past and returned with incredible numbers: is a but also in some territories of South America. extraordinary activities that surprise visually: tournament of 12 dancers and 12 singers thsat Since Natpe Miami 2013 the company they stretch the skin, eat cloves and walk over are being eliminated week-to-week up to the is attending the show with specifi c suites the fi re. Judges are as exotics as the participants. great fi nale. And Peloton, where common people to push its productions in key territories. Calle 7 is another big blockbuster from received a hard military training and only the 60 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL EXHIBITORS MEETING TABLE #2

ELECTUS DISEMBARKS AT NATPE BUDAPEST

Electus International (US), chaired by expectation here is to build new relationships Planet); one visionary executive producer Ben Silverman and expand our footprint across CEE. We have of the highest (The Offi ce, etc.) and led by CEO, Chris Grant, closed over 20 format deals: we offer a wide event formats attends Natpe Budapest for the fi rst time. The diversity of contents, which allows to service a on CTC Canada, company was launched over a year ago with John wide range of channel profi les and needs: public Canada’s Pollak as President, and Diego Piasek, director broadcaster looking for a family “shiny-fl oor” Smartest Person; international distribution and production, came format (Fashion Star, Bet on Your Baby), to a and one of the Diego Piasek, director international aboard to oversee all businesses across CEEMEA, male or a female oriented channel looking for biggest franchise distribution and production Southern Europe and Israel. great tape to target their core audiences (The on cable, Mob Wives, with its Mob Wives Chicago Piasek is in charge of this market, and Hero, 72 Hours)’. and Big Ang (VH1) spin-offs, all in VH1. explains: ‘We have secured hundreds of hours ‘We represent brand-integrated contents ‘We have partnered with the most prominent of programming by partnering with big players (Fashion Star, NBC); game shows (Bet On pan regional channels in the region (Discovery in the US. In less than one year, we went from Your Baby, ABC); cooking (Food Fighters, covered over 100 countries with Savage Family having 11 titles in our catalogue to over 172 hours NBC); the summer show The Hero with Diggers, Fashion Star, Flip Men and Mob Wives: of Electus pproduced content currently airing on Dwayne “The Rock” Johnson (TNT); the Chicago), and we have closed deals with some bbroadcasters and cable action-adrenaline-packed 72 hours (TNT); of the biggest broadcasters in the local markets nnetworks in the US. the #1 show in H2: America Unearthed; #1 (1+1 Ukraine to produce Bet On Your Baby) as IIn addition, we have show on CMT, Dog and Bet On The Hunt; the well as with top-production companies. Our ppicked up and added smash hit, just renewed for another season: commercial objective is simple: continue to 444 brand new shows King Of The Nerds (TBS)’. grow our distribution & production business wwith over a thousand ‘The highly anticipated network survival show, with original formats, and to exponentially hours of content’. Get Out Alive with Bear Grylls (NBC); nature’s roll out Electus’ content across an exciting and Bet On Your Baby ‘Our biggest number one specialist Lonestar Legend (Animal fast-growing region’, completes Piasek. will be premiered on 1+1 Ukraine

ABS-CBN: THREE HIGHLIGHTS ABS-CBN International Distribution (Philippines) brings to bordering on the romantic. Natpe Budapest three top series, starting with Her Mother‘s Daughter At the end of its run in October 2012, My Eternal (75x’45) posted (75x’45) and Be Careful With My Heart (80x’45). The first one is a staggering 45.4% rating and an audience share of 66%. The secret prime time‘s newest sensation, a family drama on high gear, while behind 2012’s highest-rating series is its absolutely engaging story the second one is network‘s daytime frontrunner, a light drama that portrays the triumph of the human spirit against all odds.

VIEWING BOX M20 GET SURPRISED WITH TALPA

nothing in common, except for the fact that record-breaking show in theyt are all in the middle of an unexpected which ordinary people and messy relationship break-up. Beat the set unique records by BestB (10x’75) is the brand-new variety talent doing something uni- competition where only the best performers, que, bizarre, funny or Laura Rhodarmer, SVP Licensing from all over the world: compete to take the downright spectacular. show’s hot seat and remain there to win a Showbizzquiz (13x’75) is a fun game show huge cash prize. featuring two competitive hosts and their The winner is… is the brand new game show Big expectations has the distributor on the new teams. Both have just one aim on each epi- from the distributor game show The Winner Is… (9x’75), specially sode: to defeat each other. What do I know?! Talpa International (Holland) brings to Nat- promoted in this market: ‘It’s a must-see singing (13x’75) is another dynamic and fast-paced pe Budapest a diversify slate of entertainment game show that delivers an unbeatable combina- quiz show with three national celebrities format including scripted and non-scripted tion of intense qualifying auditions, great vocal battle each other in a wide range of general titles such us talent, game shows, variety and duels, instant cash, dramatic decisions… and a knowledge questions to win a cash prize for a music formats. Laura Rhodarmer, SVP Licen- big cash prize’, explains Rhodarmer. deserving individual. And Body Talk (13x’45) sing, is in charge of this market. Talpa keeps pushing its well-known format is Talpa’s new up-close and personal health Heading the slate is Divorce (13x’45), a The Voice Kids (9x’75): it’s time for kids to show quiz is full of valuable information, fun facts scripted dramedy about three guys with off their vocal talent. Challenge Me (13x’75) is a and surprising fables. 62 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL EXHIBITORS

VIEWING BOX L10 SUITE #225 SUITE #117 TV AZTECA: MORE TELENOVELAS VVI: HD ACTION SERIES THE ISRAELI “NEW WAVE” AND ACTION SERIES Destiny, new telenovela & TELENOVELAS COMES WITH KESHET Other telenovelas are Trading Lives (120x’60) From MTV Networks, the teen telenovelas and Under A Red Sky (120x’60). Popland! (70x’60) and three seasons of Grachi Venevision For the fi rst time at Natpe Budapest, From Comarex’ independent catalogue its (75x’60), from Nickelodeon. Then, the series International Kelly Wright, senior sales manager Keshet highlighted Senior Year (70x’60), the thriller XY (31x’60), Real Estate (26x’60), State of (Venezuela/USA), International (Israel) promotes the hit telenovela produced by MTV Networks, the Grace (13x’60) and all HBO Latin America presents at Natpe talent show Master Class that features comedy The Shelter (140x’60), the interactive productions that is distributing worldwide: Alice Budapest its diverse incredible performance episodes with format All Connected (24x’60) and the talk show (13x’60), Sons of the Carnival (13x’60), Mandrake programming proposal powerful emotional highs: it scored over for patients and their families to better their lives, (13x’60), Capadocia (39x’60), Epitafi os (26x’60) headlined by the HD 50% share in Israel and is the #1 premiering Ask Dr. Nandi (100x’60). and Fugitives (13x’60). telenovela Rosario show of the year on TV2 Hungary. Marcel Vinay Jr., CEO, and Adela Velasco, (120x’45) starred by ‘We are offering our catalogue of over Sales Europe and Africa, Comarex Daniel Rodriguez, sales director, and Cristobal Ponte, a young and brilliant 50 scripted and non-scripted formats Through Comarex (Mexico), TV Azteca Exclusive Independent Representative for Europe, Africa law student and a that have been successfully adapted in brings to Natpe Budapest its brand new & Middle East prominent veteran the US and around the world. They are telenovelas Destiny (120x’60), Timeless Love attorney, who fall deeply developed at reduced costs, without (120x’60) and The other Side of the Soul (120x’60), Kelly Wright, senior sales manager in love and start planning a future together, and Inside Football (17x’30) is sacrifi cing the quality of our storytelling the former starred by the top actress Gabriela a dynamic and entertaining news magazine presenting in-depth coverage and our production values. Can be easily translate to the CEE, which Spanic. The series Confessions from the Beyond My Eternal of the largest spectator sport on the planet. shares similar budgets to Israel’, says Wright, who highlights Prisoners (13x’60) and The Lieutenant (24x’60), produced Also, the action series Lucia’s Secret (75x’45), shot in HD by Venevision of War, adapted as Homeland (FOX, US) and already sold in Russia and by Benjamin Salinas about an operation at multiple locations throughout Caracas (Venezuela) and Miami (USA) Turkey, among other territories. involving the rescue of kidnapped immigrants with the collaboration of Univision Studios and Colombian company ‘We have from cost-effective game shows like Sure or Insure to is another highlight for this market. Be-TV. Along with Univision, Venevision Production announced by shopping budget format Checkout or pressure-cooker Clockwise with a Top titles of the distributor are the telenovelas the end of may the co-production of the new telenovela Cosita Linda. great potential. We were always active in CEE, which has become one The Kings (120x’60), which shows a very Cristobal Ponte, Exclusive Independent Representative for Europe, of our top priorities: these territories are buying more formats than powerful and complex kingdom; and Prisoner of Africa & Middle East, attended last March Discop West Asia, so he assist ever before’. Love (120x’60), where three families are united by to Natpe Budapest with a very positive feedback from these regions. ‘We recently established Keshet UK, a terrible secret; Loving You (120x’60) is the story Other titles from the distributors are the reality series My Life In an independent production company of a woman that becomes the sole proprietor Sayulita (13x’45), Latin based in London, have just launched of the country’s most profi table hotel chain; Angel Special 26x’30), the Keshet Australia —a joint venture and Legendary Love (120x’60) shows a woman series Extreme Sports (+ with Northern Pictures— and now dresses in a wedding dress to kill her enemies. 100 hours) and the martial expanding into North America. There STAND LL3 arts action series A Legend are more than 10 deals in development of Shaolin Kungfu (42x’60); and production in Russia, and we are GLOBAL AGENCY: TO THE WORLD and the telenovelas The seeing great opportunities to build on One of the major Talisman (101x’45); My Ex the success of Master Class in TV2, and representatives of Wants Me (159x’45); and our original drama series Prisoners of the Turkish boom The Love Curse (144x’45). Inside Football War’, completes the executive. MasterMaster ClClassass, a TV successsuccess in HunHungarygary is undoubtedly Global Agency that has become a referent of the Turkish product, but also adding Izzet Pinto, CEO to its catalogue content from other parts of the world. Izzet Pinto, CEO: ‘We are a global distributor after acquiring Worldwide Entertainment (Australia) one year ago, and we have programming from different origins. We have launched in the year over 10 new projects and we’ve grown a lot in entertainment formats, close to 60%. All in all, in the last year, we growth 120%’.

64 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 65 EXHIBITORS SUITE #113

CARACOL: TELENOVELAS, SERIES & FORMATS

Caracol International “machista” time (the (Colombia) assists to fi fties)’. Natpe Budapest to push After its successful in CEE territories it premiere in US, latest portfolio, which Caracol brings The includes high-end drama Lord of the Skies, a series, telenovelas and co-production with entertainment formats. Telemundo about a FootballFo Dreams Roberto Corrente, sales man who become the Roberto Corrente, executive, is in charge of leading, and only, drug The Voice of Freedom favorite songs kept in everyones memories. sales executive the market. dealer in Mexico in the ‘90s, taking Pablo Lastly, the co-production with Sony ‘For this year’s edition we have unique Escobar’s place in the region. Pictures Television The hypochondriac and entertaining productions headlining our The distributor is also pushing its new (120x’60) about an hypochondriac woman portfolio, including the brand-new series entertainment format, The Dance Floor, an who strongly believes that she will die soon. Football Dreams (60x’60), about four of the original Caracol TV show that is a revolutionary And the co-production with Cadenatres top players of the Colombian National Football dance talent competition where 16 dance (Mexico) The White Line (80x’60) with four team’s; and the series The Voice of Freedom groups led by 16 experienced Colombian incredible stories about men and women that (60x’60) about Helena Vargas, a woman eager singers will make the audience dance to well intervene in each phase of the complex route to become emancipated during an extremely known choreographies belonging to those of cocaine traffi cking.

GLOBO: SPECIALS & DOCS SUITE #226 Globo TV International (Brazil) released at Natpe Budapest Brazil We Lead (70x’45), Dinosaurs & Robots (125x’45), Avenue (160x’45), a modern telenovela that reveals how blind ambition recently sold to SIC Portugal, The Brazilian – The and infl icted cruelty can change the course of a life. Also, the romantic Women (14x’25), Crazy About Them (14x’30), comedy Sparkling Girls (120x’45) centered around three young hard- Slaps & Kisses (season 1: 37x’30 and season 2: working housekeepers, who reach stardom instantly when an online 35x’30), the special Ivete Gil Caetano (’70) and video clip of them singing, surprisingly becomes a hit. the documentaries Animal Kingdom, the diaries of Other top titles from the distributor are Gabriela (55x’45), The Life Lawrence Wahba (10x’23), among others. Brazil Avenue

VIEWING BOX L13 COMERCIAL TV: HISTORICAL SERIES AND TELENOVELAS

Comercial TV (Spain) a key strategic position to connect Spanish- is an off and online speaking content to the world. For Natpe distribution company Budapest, we highlight the top series from founded by its president Spanish broadcaster ATRESMEDIA Bandolera, Santiago Gimeno in a historical soap opera with a great success in 2007. It started the the country, which has gathered already great international unit about expectation in these territories; we are under one year and half ago: at conversations with some of them’. Natpe Budapest Paloma Furthermore, the distributor offers the Bandolera Paloma García Cuesta Garcia Cuesta, sales telenovelas from RCTV (Venezuela): ‘We are we have been doing contacts from the previous manager, is in charge of the market. confi dent on the quality and success of this type year: many TV channels —free, pay, national She explains to Prensario: ‘We distribute of product. We want to follow our strategy to or regionals— are requesting programming to Spanish and Latin American television content bet for fi ction of all type of targets and genres, cover their grid’. comprised by different genres all of them as they are being received with great interest ‘Natpe Budapest is a perfect place to meet adaptable in terms of scheduling and slot in CEE region’. them more specifi cally and to have more time duration such as telenovelas, fi ction series, ‘Our main objective is to be known by more to know their needs: the market is a great entertainment programs, Spanish feature fi lms and more broadcasters, not only from the big platform to increase our potential contacts and animation’. markets, but as well for medium and small ones. from other parts of the world such as North ‘With our headquarters in Spain we have This is our third time attending the show and of Africa and Middle East’, completes Garcia. 66 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL EXHIBITORS

THE BIBLICAL SERIES, GREAT RESULTS FOR RECORD

now the company is pushing it for Central and Eastern Europe. Moreover, the company got recently great news with his series King David. Delmar Andrade, director of international sales, explains: ‘It was premiered on MundoFox in the US Hispanic and it was a tremendous success: the slot where it was broadcast (8pm) Joseph of Egypt is the brand-new biblical series grew 300% in audience with our production. Edson Mendes and Delmar Andrade, during last LA We are really happy and it opens doors for other Screenings titles in the future’. a wife of a rich landowner from Mato Grosso Continues the executive: ‘We premiered on do Sul is kidnapped along with her son while Record TV Network (Brazil) has found a real May 21 a new telenovela for the channel (still returning from a therapeutic cruise to cure her niche of business with biblical series, having don’t have the offi cial English name for the postpartum depression. developed titles like Esther, the queen, King international market), but it will be about a very River of Intrigues (250x’45) is a contemporary David, Samson and Delilah and the most recent intelligent woman that do great businesses in soap opera with different scenario. On series, one, Joseph of Egypt, that will have probably 30 a street market. It will have over 120 episodes’. Record TV Network highlights two mafi a episodes in total of one hour. Other titles from the catalogue are the series: Another Power (237x’45) shot in Italy and Joseph of Egypt is a high-end series shot in telenovela Tricky Business, a funny story about involving themes, mysteries, revenge and drug Egypt and the Atacama Desert in Chile that a woman that got married and pregnant with dealing; and The Law and the Crime (21x’60), cost USD 36 million and its still on air in Brazil a young man that has a gambling habit and is which shows the impact of the violence between with 11/12 rating points. It has a tremendous drowning in debt; Jackpot! (234x’45), another different social classes. Lastly, the telenovela reception at MIPTV and LA Screenings and gambling history; and Masks (125x’45), where Flames of Life (253x’45).

ORF: COPS & DOCS SUITE #327A ORF Enterprise (Austria) attends Natpe Budapest once In 2014, Europe will remember the outbreak of the First more with new titles to offer to CEE buyers, including World War with the documentary Sarajevo – The Assassination CopStories (10x’45) where parents who refuse to believe (’60), who refl ext the murder of the Austrian successor to that their child and Mr. Punch (30x’25), whose core is an the throne, Franz Ferdinand, and his wife Sophie in 1914 in imaginative adventure story, presented in a traditional Sarajevo. Another big documentaries are Gonsalvus, Marion Camus-Oberdorfer, Head puppet-show style. The True Story of Beauty and the Beast (’50) and The of Content Sales International

ICEX: A BETTER RECOGNITION OF SPANISH PRODUCT

Sonsoles Huidobro, head of the Audiovisual America, especially Brazil, as well as Russia, companies planning Department of España Exportacion e France and Western Europe in general’. new strategies for Inversiones (ICEX), explains: ‘After several ‘We will continue to support the industry’s the international years promoting worldwide the Spanish players. In a highly competitive market, is market, for example’, content, we see a better recognition from the important to plan very well our visibility completes Huidobro. market of Audiovisual From Spain brand, strategies with the support in the international At Natpe umbrella of all the Spanish producers and markets, commercial missions, etc’. Budapest the only distributors’. ‘We are constantly checking the evolution of representative of the The sales went up, too. ‘The demand has our companies to target potential regions like Spanish audiovisual Sonsoles Huidobro, head of the Audiovisual Department grown during all 2012. The main characteristic Middle East and Asia, new channels in America industry is the of the Spanish content buyer is that it looks for and the growing vehicles of distribution in order distributor Comercial TV through Paloma quality instead of quantity. We grow in Latin to help them to close better deals. There are García, sales director (see specifi c information

68 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL EXHIBITORS SUITE #117

PAY ATTENTION TO NEW FILMS

New Films Concerning own produced TV movies, New The comedy This International (USA) Films stresses the biography fi lm Saving Lincoln, Must Be the Place is making a difference with the true story of Abraham Lincoln and his (‘118) shows Sean in the content bodyguard: is a unique production featuring sets Penn performing market: produces created from actual Civil War photographs —a a retired rock and distributes big- technique called Cinecollage— with Penelope star returning to Ashley budget TV movies Ann Miller and Bruce Davison. The drama New York City and TV series with Ashley (‘92) shows a teenage tot fi nd the man responsible for a actors and locations girl, distraught from her humiliationh suffered by his recently from different origins, vain attempt to connect deceasedd father, during WWII. Nesim Hason, CEO to apply particularly with her estranged mother, The company distributes also the well the international resorts to cutting herself. ththriller The Killer Joe (‘102) with market. For Central & Eastern Europe in The main actresses are the MMatthew McConaughey: when particular, the headline is the very successful winner of last America’s a debt puts a young man’s life in Bulgarian crime series Undercover, already with Next top Model, Nicole Fox, dadanger, he turns to putting a hit out three seasons. The company is now involved and Jennifer Taylor (Two on his evil mother in order to collect in the production for the fourth season, and and a half men). ththee insurance. And the drama Hesher has the rights to produce a U.S. remake… this Living Dark: The Story (‘(‘106),1 where a young boy has lost his is a good example of how New Films is going of Ted the Caver (‘112) is The Iron Lady, with mmothero and is losing touch with his further into business. a horror fi lm based on the Meryl Streep father and the world around him. popular “Ted the Caver” Nesim Hason, CEO, says: ‘Our company is Internet urban legend; it tells the story of two 33 years old in the market, fi rst we operated estranged brothers, reunited for their father’s in London, then in New York and now our funeral. Beyond the Trophy (‘97) is a thriller headquarter is in Los Angeles. We produce with the story of men’s obsession with power 3-4 big budget fi lms per year, and now we and how far they will go to claim the “PRIZE”. want to develop production ventures in About distributed products, The Iron Lady is a different regions of the world, as it is the case drama fi lm about the ex British Prime Minister of Undercover about Central & Eastern Europe. Margaret Thatcher, starred by Meryl Streep… We want to be a global and local player at the Saving Lincoln it has a lot of potential in many markets. same time’.

THROUGH ITV, ARRIVES CONSTRUIR TV

At the beginning sales director, adds: ‘Our expectations are of the year, the to focus in distributing and obtaining a Argentiean DTT strong presence on these major markets in Building a country network Construir a near future. We are heading to the region TV has entered with our new documentary series, currently highlight the new documentary series currently into partnership in production and set to be released on in production as Family in Overalls, related to with ITV–Inter primetime next April’. the life of everyday families whose members Medya (Turkey), Can Okan, ITV president & CEO, adds: ‘Short share vocations or occupations; Building a who distributes its term perspectives could not be better, I am very country, portraying the urgent need of more Alejandra Marano, managing director contents in China, pleased with this agreement as well as convinced infrastructures, resources or energy in countries CIS, Balkan and MENA territories. that next markets are an excellent opportunity with a growing economy; The work and I, which Alejandra Marano, managing director, for both companies. I am sure that our expertise shows people so passionate for what they do; remarks: ‘It was a milestone for us to start and deep knowledge in these territories and and Constructions, before and after that deals working with a leading Turkish distributor Construir TV’s innovative contents are the with the impact of buildings in society, showing and a great step towards our sales strategy in perfect formula for success’. the architectural aspects but also the people those territories’, while Annabelle Aramburu, For Natpe Budapest, both companies using these.

70 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL EXHIBITORS SUITE #120

ARTEAR: TV SERIES WITH TWIST DORI MEDIA, EVOLUTION

outpatients with diverse severe aliments, while a slate of 40 different products and we are Naked family (13x’60) shows a very particular adding 4-5 new each market. On series, we family composed by a father and a mother that offer Little Mom (13x’60) is a female comedy The Band belonged to the porn industry (an actress and about the life after having babies that went a director) and now face the reality of their on air in Channel 10 in Israel’. miserable marriage. have become estrange a chance to reconnect. Left on the Shelf The Caravan is a factual reality where Another top product from the distributor parents and adult sons have to share a 5-days The show pairs parents and their adult chil- is The Social Leader (40x’60), which tells the series (it also received the Golden Martin Fierro trip. After years of living apart, families will dren with a family coach in order mend their in 2011) and Be Kind to Me (36x’60), and the story of a political staffer, a man that keeps his re-unite for a week and travel together on a broken relationship. dreams alive in a very peculiar way: through telenovela Gypsy Blood (250x’60). Elena Antonini, VP of Sales, and Nadav Palti, CEO caravan in a 24/7 The Band documents the rise of a new boy- Julieta Gonzalez, sales executive the political and social work within a extremely Lastly, the documentary line up is headed ‘The worldwide content market is mov- documented girl band set to conquer the hearts of teenagers Artear International (Argentina) highlights poor neighborhood. It reached an average by Fantastic Biographies (8x’30), with the ing from scripted to unscripted. There is EuroE trip. all across the county: an innovative format for Central and Eastern Europe two series with rating of 17.7 and a 44% of the market share, bio of fi ction characters; Methods (13x’30) The Village is featuring 30 episodes documenting thrilling a twist for late prime time, as well as a complete and last May it won the Golden Martin Fierro, approaches different branches of art and a biggest dynamic, less risk. That’s why, adventures of these young performers as they catalogue of telenovelas and documentaries. the main award of Argentinean TV. culture, the creative process behind a work of without leaving a producer and broadcaster a big prime time begin to form The Band. In Compulsive Times (14x’60) an experienced Other options are the series Left on the Shelf art; and Tasting Notes (57x’30), dedicated to of telenovelas and series —we have more realityr shot in doctor is responsible for treating a group of (35x’60), which is an award-winning drama the spectacular world of wine. than 6,000 episodes in our catalogue— we theth Israel desert. Lastly, Hi/lo Trivia is a simple card game, are investing today in developing entertain- FollowingF with with a smart twist: every time a card is opened, ment formats’. ththe reality shows, the players need to guess whether the next SUITE #213 MTVA: HUNGARIAN CONTENT Nadav Palti, CEO of Dori Media FaFamily Restart card is going to be higher or lower. Every card Since 2012, MTVA has become an active participant of the most Also, the cooking documentary Angel Gastro Distribution, remarks: ‘We already have gigives families who they call correctly equals money in the bank. important international markets such as MIPTV, MIPCOM and also (75x’52); the documentary On the Spot (10x’52); Family Restart Natpe Budapest, which had been the only international place before to Work matters (56x’25) is a sitcom of ’25-episodes; be represented. Babel (8x’52) is a documentary series about a Since its establishment, it has made several own TV series and tries to reporter; and The Past Confessed (2x’26 or ‘52) strengthen this fi eld of activity in the future, too. At Sofi tel, it highlights is another documentary about a Budapest street NDER THE OME NIVERSAL INERGIA its drama series Hacktion (30x’52) and its new season Hacktion Reloaded that became a characteristic symbol of oppression CBSSI: U D U C : On the Spot (25x’52). and terror. Armando Nuñez, president and CEO, CBS PROMISSORY 2013 Global Distribution Group (USA) announced that Under the Dome, series based on Stephen Universal Cinergia Dubbing King and co-produced by his company Am- has been in TV business since 2012 TV FILM: FOCUS ON CEE MARKETS blin Television and CBS was licensed in 200 providing dubbing services to international markets, including Channel 5 companies from the entire world TV Film International is a distribution the CEE territories. (UK), ProSiebenSat1-Group (Germany), M6 in different languages. Is the sister company based in Miami since 1995. From Heading the catalogue is The Sex Terapist (France), RAIDUE (Italy), Network Ten (Aus- company of Universal Labs of the beginnig, Juan Pablo Carpenter, director, (120 episodes), still on air, about a presenter tralia) and Global TV (Canada). The series will America, with more than 20 years Armando Nuñez has mainly worked with the territory of Latin of a successful radio program whose objectives be premiered in CBS US in June 24. of experience in Miami, US. Liliam Hernández y Gema López America. But since the company added the is to clarify doubts and sexual dilemmas that On the other hand, CBS Studios International and Amedia Russia Liliam Hernández and Gema new catalogue from Chilevision is introducing men and women address her with. La Doña have closed a multi-year and multi-platform (pay TV networks and SVOD López attend Natpe Budapest for the fi rst time trying to meet producers since Natpe Budapest the Chilean broadcasters is set in the Century XVII and based in the The Sex Terapist Terapist service), volume deal to broadcast current and future series produced by and distributors from Central and Eastern Europe interested in increasing the Hollywood studio: Elementary and Beauty And The Beast, as well as their international footprint. telenovelas both, as format or ready made, in life of Catalina de los Rios y Lisperguer. She dark side of desire and uncontrolled passion; CBS’s new fall and midseason series. Amedia will also broadcast content In Miami, Universal Cinergia operates a complex of 10,000 square gets around with complete confi dence and the corruption of law enforcement and the from Showtime, including Ray feet, providing all facilities for the TV industry in the same place. Both impunity in a violent world, a world rule by constant battles between the good and bad Donovan and new seasons of executives highlight that those studios were built in six years with a team soldiers. in our society. The Borgias and House Of Lies. of high-qualifi ed professionals. ‘This expansion allow us to open new Luxoury Women (70x’60) is a prime tiem Point-Blank presents an outstanding At the same time, MTV3 markets in several territories from Europe, Asia and Africa’, they say. telenovela with the story is based on passion, medicine student, whose life changes forever Finland also close a multi-year ‘So far, 2013 has been a great year for us with great expectations after love, sensuality, confl ict and pain. Mainly because a dramatic event in his life: his oldest volume deal for the broadcast the main markets, Natpe Miami, MIPTV in Cannes and LA Screenings focusing on the most ancient profession sister suffered a terrible accident and is taken rights for its bouquet of chan- in Los Angeles. Now, we are here in Budapest seeking to meet local of women, but modernized based on the to the local health post, where his is working. nels, including Reckless, The players and always thinking in a main objective: to promote Universal present. Undercover Agents (78x’60) is a police Lastly, Living with 10 where the Solé family MMillers and Reign, as well as Cinergia as the #1 dubbing house without forgetting that we’ve always telenovela that goes into the limits of power, (composed by 12 members) loses its patriarch world-class premium content provide a personalized service with high-end technology and quality, LuxouryLW Women Under the Dome and competitive prices’. the mystery of unfaithful relationships, the when hi fi nds out that his best-guarded secret from Showtime. 72 73 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL

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