Culturecovery

CULTURECOVERY

Protection and recovery of intangible cultural heritage in Central Europe

CULTURECOVERY Cultural Heritage: A European Perspective

Thomas Huemer1 its peoples. 1 Rural Development Agency of Styria European cultural heritage benefits from a range of EU policies, programmes and fun- Cultural Heritage Policy of the ding. The diverse field of cultural heritage European Union is primarily financed through the European Regional Development Fund, the European The cultural heritage of the European Union is Agricultural Fund for Rural Development, a diverse and rich mosaic of cultural and crea- and heritage research funded from the EU’s tive expressions. It is the inheritance from pre- Framework Programmes. Europe’s cultural vious generations of Europeans and the legacy heritage also benefits from synergies with all for those to come. Cultural heritage enriches other relevant EU programmes and funds, the individual lives of Europe’s citizens, is a especially in the fields of culture, education, driving force for the cultural and creative sec- research, digitalisation, and regional and ur- tors, and plays a defining role in creating and ban development.[1] enhancing Europe‘s social capital. It is also an important resource for economic growth, employment and social cohesion, offering the Interreg CENTRAL EUROPE potential to revitalise urban and rural areas Programme and promote sustainable tourism. Interreg CENTRAL EUROPE is a funding programme by the European Union that en- While policy in this field is primarily the re- courages cooperation beyond borders bet- sponsibility of Member States as well as regio- ween public and private institutions. Financed nal and local authorities, the EU is committed through the European Regional Development to safeguarding and enhancing Europe‘s cul- Fund, it helps innovative, yet isolated ideas to tural heritage. The Commission has developed grow into jointly developed, tested and accep- a number of relevant policies and programmes ted solutions for a better central Europe. As targeting cultural activities, and also supports such, the programme has supported regional and promotes policy collaboration between cooperation among central European count- Member States and heritage stakeholders. ries in the programming period 2014-2020. As an institution, the European Union’s role Covering an area of over 1 million square is to assist and complement the actions of the km, the Interreg CENTRAL EUROPE Pro- Member States in preserving and promoting gramme is home to about 146 million people. Europe‘s cultural heritage. Protecting Euro- Nine European Union Member States coope- pe’s cultural and linguistic diversity, therefore, rate in the programme, including all regions constitutes a prime directive of the European from Austria, Croatia, the Czech Republic, institutions. At the same time, the European Hungary, Poland, Slovakia and Slovenia, as Union also strives to bring the common cul- well as eight (southern and eastern) Länder tural heritage into the foreground. Recalling from Germany and nine (northern) regions Europe’s common heritage helps to promote from Italy. peace, its shared values, and the well-being of

2 In terms of culture, transnational cooperation cultural and creative industries helps trigger stimulated by the Interreg CENTRAL EURO- economic opportunities and employment, PE has improved the capacities of the public especially at a regional and local level.[2] and private sector dealing with the protection and sustainable use of cultural heritage and resources. This has allowed for an enhanced References preservation and management of cultural her- [1] European Commission, itage and resources with sustainable growth. European Parliament The development and implementation of strategies and policies for valorising cultural her- [2] Interreg CENTRAL EUROPE itage and exploiting potentials of Programme

3 Contents

European Context Cultural Heritage: A European Perspective 2

Introduction About Our Project 5

Output Section Analysis and Strategy 8 The Cultural Recovery Model for the Management of Ecomuseums 12 Pilot Actions: Improving the enjoyment of intangible cultural heritage 15

Pilot Actions Preservation and promotion of Intangible Cultural Heritage and parish map development Municipality of Cervia, Italy 20

Project partner DELTA2000 DELTA 2000 LAG and Local Development Agency, Italy 27

The Pilot Projects of the Balaton Ecomuseum Lake Balaton Development Coordination Agency, Hungary 31

The Pilot Actions of the Municipality of Pivka Municipality of Pivka, Slovenia 35

Ecomuseum House of Batana Association-Ecomuseum House of Batana, Croatia 39

Public-private cooperation in the service of the protection of Intangible Cultural Heritage Municipality of Mošćenička Draga, Croatia 44

The Styrian Cultural Heritage Network Rural Development Agency of Styria, Austria 46

Intangible cultural heritage utilization in Tőserdő ecomuseum in Hungary Lake Velencei Development Nonprofit Ltd., Hungary 52

Frogs, Fish and Fun International Project Department, Regional Development Agency in Bielsko-Biała, Poland 56

Lessons Learnt and Reccomendations 61

4 About Our Project

Simona Melchiorri1 cally connected to a territory. Here, the territory is not simply defined by geographical or 1 Municipality of Cervia, Italy administrative terms, but rather as any whole unit where the inhabitants share a common Intangible Cultural Heritage way of life, culture, occupation or traditional It is important to keep in mind that cultural custom. Run from a central headquarters, the heritage is more than just material culture ecomuseum has a series of ‘antennae’ within such as buildings, monuments and tools. Both the territory of the museum. These antennae tangible artefacts and intangible elements form a network through which activities of compose our cultural heritage. information-gathering, research, display and education can be performed. Intangible cultural heritage can be characterized as the knowledge, skills and customs that have been passed on within communities and CULTURECOVERY from generation to generation. Intangible her- Nine partners from six central European itage, however, does not simply refer to frozen countries (Austria, Croatia, Hungary, Italy, practices from the past but rather is constant- Poland and Slovenia) joined forces to recover ly recreated by the community in which it is and preserve their intangible cultural heritage. practiced. Through that, it provides commu- The outcome of this transnational cooperation nities with a sense of identity and continuity, is CULTURECOVERY, a project made pos- and promotes respect for cultural diversity and sible by the European Union through its IN- human creativity. TERREG Central Europe Programme. Many of the central European cultural pheno- Ecomuseums mena listed under the national or UNESCO The ecomuseum is an institution which mana- heritage lack a sustainable approach to their ges, studies and utilizes – by scientific, educa- preservation and management. Intangible cul- tional and generally speaking, cultural means tural heritage such as traditions, knowledge, – the entire heritage of a given community, and handicrafts are in danger to be irreversibly including the whole natural environment and lost if not carefully preserved. CULTURECO- cultural milieu. VERY focused on ecomuseums, which have a great potential for preserving the identity of Thus, the ecomuseum is a vehicle for public places and people. The overall aim of the pro- participation in community planning and de- ject was to improve capacities of ecomuseum velopment. To this end, the ecomuseum uses managers and operators by promoting strate- all means and methods at its disposal in order gies and action plans for the preservation and to allow the public to comprehend and master valorisation of immaterial cultural heritage. the problems it faces. Essentially, the ecomuseum uses the language of the artefact, the rea- With CULTURECOVERY, the involved part- lity of everyday life and concrete situations in ners strived to encourage a close cooperation order to achieve desired changes. between the public and private sectors, especially in terms of the development of new tools. Ecomuseums are usually rooted and intrinsi- By doing so, the partnership fostered the par-

5 ticipation of local communities, helped people Contacts - References pass on their knowledge to future generations [3] Simona Melchiorri: and enabled visitors to partake in the cultural [email protected] heritage of their hosts.

The CULTURECOVERY Project Team

6 OUTPUT SECTION

7 Analysis and Strategy

Aleksandra Chrystowska-O’Shea1 - The questionnaire on the system of management and mode of financing 1Regional Development Agency of Bielsko- Biała - Bielsko-Biała, Poland - The questionnaire to identify intangible cultural heritage elements and safeguarding pro- Analysis and Strategy grams. In line with the project agenda, the partners The results of the survey did not allow to prepared the analysis and the strategy of the identify the most effective and efficient ma- ecomuseums or areas included in the project nagement model but it delivered precious in- focused on safeguarding intangible heritage as formation regarding management tools and well as conditions to favour or hamper their the practices. The major core difference was maintenance. These activities involved nine the legal system. The survey results were used ecomuseums and ecomuseum-like initiatives as the background for planning the workshops from six countries (see table). and as an inspiration for drafting the joint strategy. The analysis and the strategy were prepared on two levels – the local implementation for each ecomuseum and a cumulative transna- 1.2 SWOT Analysis tional analysis. Moreover, the project partners The SWOT analysis was performed by each represent two categories: operating ecomu- partner based on the classic frame: Strengths/ seums (or organizations supporting ecomu- Weaknesses/ Opportunities/Threats. The in- seums) and organizations and institutions individual assessments of situation were pulled terested in launching ecomuseum; hence the together as a basis for the joint strategy for the interests of these two groups are included in preservation of the Intangible Cultural Her- the strategy. itage. The community involvement including volunteering and cooperation with stakehol- 1. The Analysis ders was considered as a major strength and was considered the key to the safeguarding of The analysis included 13 entities from six pro- the intangible cultural heritage. ject countries. The analysis comprised of desk research, a questionnaire survey: a) on the Although the weaknesses were strongly diver- management model and b) on the intangible sified, the main vulnerability seemed to be the cultural heritage safeguarding programs, the balanced between sustainable local develop- SWOT analysis for each ecomuseum involved ment and the maintenance of the intangible in the project. The data and information col- cultural heritage at the same time. For most lected from each partner were pulled together of the ecomuseums, tourism development and as the basis for the joint strategy Joint Strategy focus on the niche destinations was conside- for Preservation of Cultural Heritage. red the biggest opportunity. The dissemination of the complex ecomuseum offers and their 1.1 Questionnaire Survey promotion as a tourist destination, on the ot- The survey investigated the existing practices her hand, as a big challenge. One of the main of ecomuseums, regulations, management threats faced by ecomuseums was securing systems, tools used, interactive methods and financial sustainability and securing the long other and the safeguarding measures underta- term safeguarding of the intangible cultural ken. Two questionnaires were used: heritage (ICH) amid the shortage and insuffi- ciency of funds. 8 "CULTURE IS LIKE WEALTH; IT MAKES US MORE OUR- SELVES, IT ENABLES US TO EXPRESS OURSELVES"

Philip Gilbert Hamerton

9 1.2 SWOT Analysis undertakings and events and comprehensi- ve approaches. An important criterion for all Partners collected their nine best practices of Best Practices was possibility of transferring the ICH recovery and preservation for the pur- the methodology in various circumstances. pose of the expertise exchange and inspiration for the exhaustive analysis. The collection included both simple and easy to accomplish

No Ecomuseum Country Remarks

1 Ecomuseum Batana HR * DELTA 2000 Consortium includes following ecomuseums: Ecomuseum of Argenta’s Valli, 2 Ecomuseum Mošćenička Draga HR Ecomuseum of Aquatic Plants, Ecomuseum of Deer and of the Mesola Forest 3 Seasonal Lakes of Pivka Ecomuseum SL ** Lake Valancei Area includes following eco- 4 Delta 2000 Consortium Area* IT museums: Valley of Arts, Golden Carp Fishing Museum, Rendek Farm and Ecomuseum, Szenna 5 Ecomuseum of Salt and Sea IT Open Air Museum

6 Ecomuseum of Carp Valley PL *** Balaton Area is the region where ecomuseum is planned to be developed; in this 7 Lake Valancei Area** HU document it is treated as an ecomuseum due to the current status matching the features of the AT 8 Styrian Cultural Heritage Network fully developed ecomuseum 9 Balaton Area*** HU

10 2. The Strategy The strategy delivered the guidelines to the sustainable management, recovery and the Based on the analysis, the Joint Strategy for preservation of the intangible cultural herita- Preservation of Cultural Heritage was deve- ge. The goals, tasks and the evaluation indi- loped. It aimed to provide guidelines for sus- cators were composed for six most important tainable management, preservation and reco- strategic fields: ecomuseum management and very of cultural heritage through information sustainability, community involvement and and communication technologies and tools cooperation of various local stakeholders, of creative industry, integration of cultural maintenance of knowledge and skills, educa- heritage in tourism offers to boost economic tion and tourism offers, branding of ecomuse- growth respecting environment. In the strate- ums on a national level, and European promo- gy, the partners designed the mission, strategic tion of ecomuseums. domains, goals specific to the identified key strategic fields and tasks and their monitoring and evaluation on local, national and international levels. The focus of the strategy was to establish a link between safeguarding (preservation and recovery), ICH (Intangible cultural heritage) and ecomuseum practices. The goal of the strategy was to analyse and recommend methodologies and practices that are proven to be effective in safeguarding intangible cultural heritage through ecomuseums. The special emphasis should be put to intangible heritage that is especially vulnerable and not common- ly evident as value worth special protection.

11 The Cultural Recovery Model for the Management of Ecomuseums

Ákos Szépvölgyi1 and 1. Main issues of ecomuseum Zoltán Haász2 management 1 Central Transdanubian Regional Innovation Agency - Székesfehérvár, Hungary 1.1 Status and governing structure One of the main elements of effective gover- 2 Lake Velencei Development Nonprofit Com- ning is to define value proposition and define pany - Gárdony, Hungary the ecomuseum’s objecitves. As a common value, ecomuseums have three main objecti- About the Cultural Recovery Model ves, namely heritage interpretation, education One of the main goals of CULTURECOVE- and market opportunity for local products. In RY was to develop an innovative management relation to the objectives and values, one core model to preserve, recover, and sustainably concept – the focus – has to be defined. This and responsibly use intangible cultural herita- focus provides a unique characterisation of the ge (ICH). The model highlights the organiza- ecomuseum on the one hand and supports pro- tional aspects for an effective ecomuseum ma- duct definition on the other. nagement and points at different management An effective way of governing can be the ap- approaches on how to preserve intangible cul- proach of participatory planning and decision tural heritage. making. The essential issue is to be more in- It also elaborates on the necessity to make use clusive, that means the bottom-up approach of information and communication techno- should be guaranteed. logies (ICT), which are crucial in communi- cating cultural heritage to a broader audien- 1.2 Ways of financing ce. Creative industries should further raise The first step towards sustainable financing an the quality and appeal of cultural offers and ecomuseum is to understand the possible ty- should help embed cultural heritage in the pes of financing. To do so, a valuable financial area of responsible tourism. plan must be elaborated following the prede- fined financial goals of the ecomuseum. The right management decision about the type of financing should include investment, financing, operation and working capital decisions.

12 The 'logic' behind the Cultural Recovery Model

1.3 Operation and promotion with creative industry solutions, like creative design, targeted application, multimedia in- The operation and promotion of ecomuseums stallations. should be done in a tailor-made way for generations. It covers individual methods of interpretation and promotion. That can ensure 2. New elements of ICH the access to heritage to be equal. Especial- management ly for youths it is important to offer creative activities. Additionally, they should be told 2.1 Information and communication what skills they can learn and how their achie- technologies (ICT) vements are recognized. However external The tradition of heritage interpretation is mo- knowledge and skill development is also nee- ving away from purely conservational and ded for volunteers and target audience. educational goals to an entertainment and experience-oriented interpretative provision. Besides traditional methods of museology, New technologies are gaining prominence in new methods and approaches should be integ- museums to enhance visitors' mindfulness, rated or strengthened. The importance of edu- subsequent learning outcomes and satisfac- cation role in new ways is appreciated and the tion. The application of information and com- information and communication technologies munication technologies may manifest in dif- raised their presence in effective interpreta- ferent ways, depending on the circumstances tion. Additionally, the information and com- of the particular ecomuseum. munication technologies should be combined

13 To reach a wider audience and increase the cant role in reinforcing tourism by offering an number of visitors (with virtual ones), the opportunity for economic diversification and ecomuseums can be interpreted in a virtual raising the attractiveness of an attraction. way. The application of virtual ecomuseums Shifting customer needs from tangible to in- can have awareness raising, education, as well tangible tourism (image, identity, lifestyle, as artistic functions. Its main advantage is the atmosphere, creativity) strengthen the role of flexibility of “exhibitions” and opportunity of creative industries in ICH interpretation. The remote access. ICT applications (like mobile main determining factors of cultural and crea- apps, virtual tours, videos) can be valuable tive industries on intangible cultural heritage tools on interpreting traditions, knowledge interpretation are: and technics. They are not a substitute for real visits but can give additional knowledge and • Tourism holidays are increasingly information. Their core value is the possibility becoming creative spaces to fit to different target groups’ needs. • The context of travel becomes as The concept of gamification, namely the use important as the content of game design and mechanics to enhance • The search for distinction/communion non-game contexts by increasing participati- gives a primary role to everyday creativity on, engagement, loyalty and competition, has • Attention for new niches great potential. Gamification can have crucial role in heritage education. One of the main ad- • Heedfulness as a primary tourism resource vantages of ICT applications in interpretation is the opportunity for reconstructions. From Contacts - References the ecomuseum perspective its main field of [4] Ákos Szépvölgyi: [email protected] use is the interpretation of already non existing tangible elements related to intangible [5] Zoltán Haász: [email protected] cultural heritage in ecomuseums. Currently, one of the most efficient ways of promotion is given by social media applications. They are fast and flexible enough to communicate with current and prospective audiences. Social media platforms, including Facebook, Twitter, Instagram, and Tumblr, provide diverse opportunities to share unique offerings to people around the world. Addi- tionally, social media now allows the general public to see behind closed doors. 2.2 Cultural and creative industries Cultural and creative industries produce many different types of positive spill-overs on the economy and society as a whole. For instance, promoting a more quality-oriented tourism, helping social cooperation, innovative forms of teaching or design thinking in all types of settings to the use of culture and creativity as New ways of exploring cultural heritage: a management tool. Creativity plays a signifi- "Immagina Cervia"

14 Pilot Actions: Improving the enjoyment of intangible cultural heritage

Angela Nazzaruolo1 and 2. Pilot Actions for the preservation Marzia Cavazzini1 and promotion of intangible cultural 1 DELTA2000 LAG and Local Development heritage Agency, Ostellato – Ferrara, The pilot actions for the preservation and promotion of ICH realized through: 1. Action Plans targeting - introduction of information and communica- ecomuseums tion technologies (ICT) and creative industry In the framework of CULTURECOVERY, applications with presentation of storytelling the realization of innovative pilot actions applications, creative design application, in- was aimed at putting the proper planning and teractive applications on local traditions, mul- concrete actions in place in order to raise the timedia reconstructions; qualitative and quantitative opportunities to enjoy cultural heritage. According to the Joint - participative activities to involve citizens, Transnational Strategy for innovative intangi- schools, young people, as innovative parish ble cultural heritage (ICH) preservation, reco- maps, participative decision making actions very, promotion based on ecomuseums, each and approaches, participative processes on partner defined specific Action Plans targeting transfer of knowledge of traditional crafts- ecomuseums aimed at turning intangible cul- men, didactic schemes with mobile didactic tural heritage into an economic resource. The- showcasase on traditions, educational courses se Action Plans are intended to foster sustaina- led by craftsmen and experts to transfer know- ble growth while respecting the environment ledge about traditional crafts, cultural walks and other resources surrounding the ICH and and other than joint pilot action targeted to a place for new job opportunities. schools. The Action Plans are tools to improve the ma- 2.1 Joint Pilot Action targeting to nagement, preservation and valorization of in- schools tangible cultural heritage. They promote com- All partners participated in the joint pilot ac- bined activities and actions that are necessary tions addressing schools. With the aim to in- for achieving these improvements. Some of volve young generations in the preservation these activities have been elaborated in detail of ICH we coordinated a joint participatory as Pilot Actions. As such, they test the outli- action addressed to schools. The following ned strategies and put the theory into practice. innovative activities to involve students and young people together with parents, families and citizens were implemented: didactic kit and CULTURVIDEO contest.

15 2..1.1. CULTURECOVERY Activity Book • an activity book with presentations, insights and interactive activities related The didactic kit presents the work of nine to all the European Ecomuseums involved ecomuseums and the elements of cultural in the project; and natural heritage that they preserve and interpret with their activities. Apart from tra- • a set of game cards consisting of 10 ditional practices, knowledge and skills, the square-shaped cards, each related to booklet also presents the flora and fauna that the individual territories/ecomuseums is interpreted by some of the ecomuseums. In involved, and 44 rectangular-shaped this way, we strive to show the contemporary cards, each card representing differ- practices of heritage preservation that recog- rent elements that compose the intangible nise the close ties between the natural, social cultural heritage of the territories/ and cultural habitat. ecomuseums considered. The didactic kit tools, designed by partner Ba- tana, are kept inside an eco-friendly backpack (Eco-bag) distributed in the schools of partner areas and consists of:

The booklet is available online https://www.interreg-central.eu/ Content.Node/cult-book.pdf

16 2.1.2 CulturVideo Contest 46 participants from 7 countries, 3 competition categories, 6 prizes, 8 jury members: these are some of the numbers of the Culturvideo competition, promoted by DELTA 2000 as part of the CULTURECOVERY project funded by the Central Europe programme. Schools and students from the project partner CulturVideo was a video contest dedicated countries participated in the competition with to the enhancement of the value of intangible 46 videoscharacterized by local folklore, food cultural heritage. Started in early 2019, it was and wine traditions, techniques and ancient addressed to pupils of primary and lower se- works, typical crafts, images and landscape condary schools in the territories involved in scenarios and local nature, historical re-enact- the project. ments, stories and exchanges of jokes between grandparents and children. The contest was organised as part of the CULTURECOVERY project dedicated to The competition included two types of prizes: the preservation and RECOVERY of intan- a special mention for the 3 videos that had gible CULTURAL heritage of Central Euro- received the most "likes" (on Youtube) in each pe through Ecomuseums, as a driver of local category and a prize of the technical jury, for- growth. It involved partners from 6 different med by representatives of the project partners. countries of Central Europe (Austria, Croatia, The three short films that were ranked highest Italy, Poland, Slovenia, Hungary) and focu- by the technical jury were awarded a free gui- sed on the role of Ecomuseums (“living mu- ded tour of museums and ecomusei of their seums”) in the conservation and promotion of territories, along with a mention of honor. places and people’s identity. CulturVideo aimed to support the dissemination of intangible cultural heritage, such as those traditions and memories which are “living expressions” of a community’s identity, in order to transform them in concrete, visible and clearly perceptible elements.

Link at graduated lists of winners https://www.interreg-central.eu/Content.Node/Culturecovery-videocontest-Winners-4.pdf All videos are online on the project’s Youtube channel dedicated to the CULTUREVIDEO competition https://www.youtube.com/channel/UCEjMwDQvdseGc2N3fe0t3qw A final video about all the didactical activities has been realized and shared on project website, socials and you tube https://www.youtube.com/channel/UCEjMwDQvdseGc2N3fe0t3qw/ videos?fbclid=IwAR2FuI0P9kVppqhx-2MsDkP2yLOfS_vvr9PZvHUmhrSCI2e0o- imvdhw9nbQ

Contacts - References [6] Angela Nazzaruolo: [email protected] [7] Marzia Cavazzini: [email protected] 17 PILOT ACTIONS

18 "A PEOPLE WITHOUT THE KNOWLEDGE OF THEIR PAST HISTORY, ORIGIN AND CULTURE IS LIKE A TREE WITHOUT ROOTS"

Marcus Garvey

19 Italy Preservation and promotion of Intangible Cultural Heritage and parish map development Municipality of Cervia, Italy

20 Simona Melchiorri1 1. The Pilot action “Imagine Cervia” 1 Municipality of Cervia, Italy 1.1 The app Imagine Cervia Introduction of Municipality The Pilot action implemented by the LP is “Imagine Cervia" which is an App addressed Cervia is a tourist municipality along the to the promotion of hidden Cervia, and lead to Adriatic coast, with around 30.000 inhabi- discover a city of history and tradition. Many tants. Besides the local authorities’ typical paths that can be developed through the App; functions, Cervia has always paid attention the first of these has been dedicated to life wit- towards the sustainable development, consi- hin the Quadrilateral, a journey of dives and dering it in its wider meaning (economical, emergencies, in which the visitors are invited environmental and social). to activate all the senses to breathe the emoti- It is very active in policies safeguarding and ons of the past, making various stops during a valorising the environment and its natural walk around the city. The pilot includes an iti- resources (sea, saltpans and pinewoods), as nerary of experiential visit, an opportunity to well as the historical-cultural heritage. Start- explore the city of Cervia in a new, dynamic, ing from the local Museum of Salt, Cervia engaging and truly "social" way, building a has been experimenting the new concept of real experience for the visitors, through story ecomuseum since 2013, promoting the parti- telling and images. cipation of the whole community. Within the The principle is to cross the historic center of project, it can bring its experience at trans- Cervia "hooking" to the many insights made national level, particularly with regard to the of a place, a building, a detail, a character, of- participation tools and to the concept of “pa- fering in those sites, and only in those sites, rish/landscape map”, which gives the inhabi- particular and different experiences. The goal tant the chance to represent their community, we want to achieve is to tell the city of a time history and culture. Cervia is member of the simply by approaching a place, an object, a coordination committee of the network of eco- building, offering the opportunity to immer- museums hold by Emilia-Romagna Region se yourself in another era thanks to images, and which brings inputs to government for the sounds and stories. It is a "tailor made" pro- definition of a national law on ecomuseums. ject, that is a non-prepackaged, original and The City of Cervia has always been a city representative of the territorial and socio-cul- that interacts with the world and not just for tural context that wants to represent and dis- tourist reasons, but to understand other cul- seminate. tures and to grow into a dimension in which its citizens feel citizens of Europe and of the world. 21 The APP

1.2 The application of the new In the journey, the user, approaching a place where a device will be placed, will be able to technology: iBeacon hear the sounds of the past (the square, the The contemporary visitor (tourist, citizen) is street vendors, the games of the children in the constantly connected to his smartphone. The yard), the story of a famous Cervese character challenge of tourism linked to new techno- linked to an episode of his life, or he will still logies of proximity is to seize a new oppor- be able to see what he was seeing "live" 100 tunity: to provide visitors with targeted and years ago, 200 years ago. Ultimately it will be exhaustive information through the nearest, catapulted into another era by living live what familiar and reliable channel, or the mobile they lived, saw, felt the inhabitants of Cervia. device. The App uses the iBeacon technology: beacons are geolocation devices that are The proposal of iBeacon technology is linked starting to spread, finding new and original to the possibility to allows the definition of in- applications in the tourism sector as well. The finite "personalized" routes and, compared to iBeacon technology allows the transmitter other technological solutions with greater sce- (beacon) and receiver (smartphone) to work nic impact but with a higher installation cost, together. Thanks to Bluetooth, and via an ad allows a greater investment in the production hoc installed app that recognizes their signal, of interesting and high value contents. they transmit information to nearby smart- phones. These transmitters allow the user to 1.3 The impacts of the application receive information, maps or any other con- “Imagine Cervia" is an extremely simple ap- tent in a precise place at a specific time. plication. The approach to the development With the beacons it is the city itself that speaks of the contents and the technological interface to the visitor when it approaches a monument has been linked to the target of the interven- or a place of interest. In practice, the beacons, tion: the tourists and the local citizens. The placed in strategic points of the city, can send main benefits will be linked to the improved any information to the user who passes by know-how and new ICT application that can with his smartphone. be promoted as strength of the Cervia territory

22 and it can be applied in a wider contest and in 2.2 The app sustainability additional locations, leading to a leverage of Main element of transferability and sustai- additional funds. nability is linked to the technology identified In addition, other benefits will be to facilitate for the pilot implementation, which offers the the orientation and identification of the sites possibility of implementing the path created, of interest, ensure safety in navigating the rou- with new ones (by theme, by target, etc.) with tes, appropriately address them to events on a small investment, since the story telling ICT the calendar, make aware the tourists of the application to download and use is always territory and cultural resources and finally, the same. Additional installations, when new making it become an actor of an experience paths will be identified, can be placed on any to be shared collectively within a community. other support (illuminations, shop windows, directional signs, etc.) adding the logo of "Im- In order to increase the participation of the magina Cervia". In addition the Beacons are schools, the supply of tablet on which the sto- devices can be also applied to indoor locations ry telling ICT application has been provided, (museums, churches, historic buildings, etc.). in order to enlarge the benefit of the pilot. The same tablets in the summer can be made avai- The use of iBeacon technology can be easily lable to the public and be used in guided tours applied to other territories based on the same of the city organized by the Ecomuseum. technology, the managers of the app have only to decide the locations and develop the histo- 2. Project visibility ry of the installation, thus creating a flywheel The proposed itinerary is an immersive route with virtuous effects for the whole territory for the visitor and at the same time non-inva- and awakening in the public of the users the sive for urban furnishing and for the historical familiarity towards places of their own identity. center. With starting point located in Piazza Garibaldi (ideal location to leave for the visit 3. Parish map development to the quadrilateral and for the possibility of The Municipality of Cervia addressed to the using the WiFi to download the story telling improvement of public-private cooperation ICT application), the path includes the new in- concepts to include new ICH offer developed stallation of a panel that presents the project, in the tourism offer has been implemented by illustrates the modalities to download the app the Municipality of Cervia with the main aim and offer directions to start the city journey. to develop a parish map. By downloading the story telling ICT appli- In order to lead to the parish map meetings cation the visitor will be recalled by the be- and laboratories have been organized: the first acons devices, therefore the sound of notifi- one on GOOD PRACTICES AND INVOL- cation on the smartphone will communicate VEMENT FORMS FOR THE COMMUNI- that in that position there is the possibility of TY. It was a world café laboratory addressed plunging another dimension, and display a list to facilitators of the Ecomuseum of Salt and of stories of true life connected to that place. Sea of Cervia. The goal of the meeting was to The choice of using the beacons devices, share and discuss the good practices tested in which can be installed on already exhisting other European countries by CULTURECO- supports, makes the authorization process VERY partners on the recovery and the enhan- easier and does not further burden the urban ce of value of intangible cultural heritage and context with new installations. their transferability in the context of Cervia. The second had the main topic on LISTEN NARRATE CREATE. It was an open space

23 technology laboratory addressed to all the in- and hand them down. On that occasion citizen terested people; the goal was to share, in an could confront, discuss and propose new ideas informal and creative way, stories and memo- for the recovery of their own cultural identity. ries belonging to the territory, in order to exalt

The invitation to the workshop “chasing memories”

These two workshops leaded to the last one on of the map of Cervia, Milano Marittima and CHASING MEMORIES, organized into two Tagliata: in this way, 6 main common points traveling infopoints in Cervia, Milano Maritt- of interest were recognized. For each of these ima and Tagliata set to collect the memories points, a photograph connected to a memory of tourists (in the form of postcards, photo- memory was selected, 6 postcards were reai- graphs, objects and stories). Using the col- zed and distributed for free during events or- lected memories, a parish map was drawn up, ganized by the Ecomuseum. associating each memory to a specific point

Eexample of developed

24 2.1 Parish map impacts of the awareness of the potentialities of the local territory. One of the tools useful for the development of the local territory by the Ecomuseum actions Thanks to the different target and to the in- with the involvement of the local stakeholders volvement of the main local actors via a par- is the parish map, a participatory mapping of a ticipative approach the LP was able to ensure landscape, resulting from a shared reading of the impact on the local territory leading to the the tangible and intangible heritage. Through parish map development. the parish map ecomuseum reached the follo- The action is easily transferable and repro- wing impacts: ducible in other countries and regions, thus • the realization of the participatory inven- it arises firstly form the initiatives and the tory of the heritage – realized in synergy ideas and then from the interviews and the with the Action plan of the ecomuseum material put at the disposal from citizen and tourists. The Pilot Programme identified for • the activation of community projects for the development of the parish map is the main the care and good use of the heritage. element transferrable to other territories, since These goals allowed to obtain positive chan- the parish map setting-up is an expression of ges on the “invisible landscape” that indirect- community values and community learning, ly, improved the visible landscape and the pro- of memory and local learning. motion of the territory and the improvement

Examples of chasing memories tool

25 The parish map is sustainable since is based on together to develop the frame they prefer and a bottom-up approach and based on a partici- they will support also in the future, ensuring patory approach, and then the community itself the sustainability of the community promotion will guarantee the sustainability of the activity. and preservation. In making a parish map the stakeholders come

The Ecomuseums of the Po-Delta area Examples of chasing memories tool DELTA 2000 LAG and Local Development Agency, Italy Contacts - References [8] Simona Melchiorri: [email protected]

26 Italy The Ecomuseums of the Po-Delta area DELTA 2000 LAG and Local Development Agency, Italy

27 Guppo di Azione Locale

Angela Nazzaruolo1, The participation of DELTA 2000 in the ECO- MUSEUM project is finalized to: Marzia Cavazzini2 1Coordinator DELTA2000 LAG and Local • Involve the network of Delta ecomuseums Development Agency, Ostellato – Ferrara, in the adoption of specific strategic and Italy action plan of preservation, recovery and promotion of ecomuseums. 2Project Manager DELTA2000 LAG and Lo- cal Development Agency, Ostellato – Ferrara, • Upgrade the competence of operators, faci- Italy litate awareness and knowledge / young adults training to create new employment Introduction of Municipality • Innovate and modernize the actual ma- DELTA 2000 is a limited liability consortium nagement models for a new and more of local economic and social stakeholders. It attractive offer works as Development Agency and Local Ac- • Involve and training of the local association Group for the economic development of tion of voluntaries in ecomuseal manage- Po Delta Park protected area in the Emilia ment in the structured forms Romagna Region, the most important wetland in Europe and recognized Man and Biosphe- • Learn by the exchange of experiences and re MAB UNESCO. DELTA 2000 operates best practices primarily in the management of community projects. 3. Ecomuseums of Po Delta area DELTA2000 main activities include the ma- In the territory of Po Delta area there are 3 nagement and execution of the implementa- eco-museums: Ecomuseum of Marsh Herbs tion of the LAP LEADER of the Rural De- of Bagnacavallo (Ravenna), Ecomuseum of velopment Programme 2014-2020. In 2016, it Woods and Deer in the Municipality of Me- was also recognized as Fisheries Local Action sola (Ferrara) and Ecomuseum of Argenta Groups (FLAG) of Emilia-Romagna Coast. (Ferrara). The mission of Delta 2000 is to promote the a. Ecomuseum of Marsh Herbs of Bag- integrated development of local resources and economic activities aimed at recovering local nacavallo (Ravenna)[2]. environmental, social and cultural resources. The Ecomuseum of Marsh Plants is located The purpose is to start a local development in Villanova di Bagnacavallo (Ravenna), on process based on self-determination of local the left bank of the Lamone River. In ancient communities. times this area was part of a complex system of waterways and wetlands which extended to

28 the Adriatic coast. The first inhabitants began i. Castello Della Mesola And Museum to exploit the modest marsh grasses which of The Deer grew spontaneously and abundantly (bulrush, lakeshore bulrush, sedge, common reed) to Built in 1578 by Duke Alfonso II d’Este and create different types of artefacts. Over the designed by Marcantonio Pasi, Castello del- centuries this original form of handicraft grew la Mesola features four majestic towers and to become, in the nineteenth and twentieth is a cross between a luxurious residence and centuries, one of the major businesses in the a fortress. The Museum of the Deer is on the area. The artefacts were made by all the com- top floor. munity members, from children to the elderly, and they offered employment and supplemen- tary income to women. Nowadays, the ecomuseum preserves the memory of this production with its collection.

c. Ecomuseum of Argenta (Ferrara)[4] The Argenta Ecomuseum, located within the Po Delta Nature Park, consists of three facilities (museums) that together form a whole. Museo delle Valli was opened in 1991 and was recognized as "Museum of the Year" in 1992 by the Council of Europe. It is the or- b. Ecomuseum of Woods and Deer in ganizational centre of the whole ecomuseum. the Municipality of Mesola (Ferrara) [3]. It offers an overview of the culture, traditions Bosco della Mesola Ecomuseum is part of the and environment of the whole territory. It con- Po Delta River Regional Park. It is a protec- sists of two sections: the historical and anthro- ted area characterized by a great variety of pological one, which shows the evolution of landscapes: • woods, • marshes, • flooded fo- the territory and the way of life and work in rests, • fresh and brackish water • and the Este the past, and the other one dedicated to natural Castle as the dominating feature. sciences that proposes a journey through the four natural environments of the Campotto Boscone is also nearby – it is one of the ancient Oasis. The Museum of Reclamation, which forests of the Adriatic coast dating back to the is located at the Saiarino hydropower plant, 1st century AD and is also the northernmost illustrates the water supply system, the arte- Maquis shrubland in Europe. The ruler of this facts, the machinery and their operation and forest is Cervus elaphus – an indigenous deer tells the millennial history of the relationship species living together with other animals in between man and water. Already partly ope- this area. Besides visiting the forest, you can ned in 1994 (the water pump room was open also explore Massenzatica's dunes, an area of for the public), it was completed in 2002 when great geological importance. the whole complex and the outside area were open to the public. It is an excellent example of industrial archaeology

29 Contacts - References [9] DELTA 2000, Strada Mezzano 10 – 44020 Ostellato (FE), Emilia-Romagna, Italy. Phone +39 0533 57693 – 4 – E-mail [email protected] ; Website www.deltaduemila.net [10] Ecomuseum of Marsh Herbs of Villanova | Bagnacavallo (Ravenna) Via Ungaretti 1 – 48012 Villanova di Bagnacavallo (RA), Emilia-Romagna, Italy Tel. +39 0545-47122 – Fax +39 0545-47950 – E-mail: [email protected] . Website https://www.erbepalustri.it/ [11] Ecomuseum of Argenta (Ferrara), Via Cardinala, 1/c - 44011 Campotto di Argenta (FE), The Pilot Projects of the Balaton Ecomuseum Emilia-Romagna, Italy, Phone +39 0532 808058 ; E-mail [email protected]; Website http://vallidiargenta.org/ [12] Ecomuseum of Woods and Deer in the Municipality of Mesola (Ferrara) Ref. Gruppo Lake Balaton Development Mappe di Comunità di Bosco. Piazza Vittorio Veneto 25, Bosco Mèsola, Emilia-Romagna, Italy, https://www.facebook.com/pg/gruppomappebosco/ Coordination Agency, Hungary

30 Hungary The Pilot Projects of the Balaton Ecomuseum Lake Balaton Development Coordination Agency, Hungary

31 Sandor Némethy1, Zita Könczölné Egerszegi2 1Eszterházy Károly University – Gyöngös, Hungary 2Lake Balaton Development Coordination Agency – Siófok, Hungary

About Balaton Ecomuseum The ecomuseum is a landscape area developed as an open-air museum that integrates the elements of the natural environment and eco- Lake Balaton: A cultural and natural hotspot of system services, the cultural heritage of the Hungary landscape, into a holistic unit, focusing on the identity of a place with the aim of ensuring the well-being and development of local com- The current, first program offer (which is munities. constantly expanding in parallel with the development of the eco-museum) includes the The new concept of a landscape-based eco- introduction to the natural geography and ecomuseum is truly multidisciplinary, as it en- logy, flora and fauna of the Lake Balaton Eco- compasses environmental science, ecology, museum, the wine regions of the Lake Balaton organic farming, climatology, geology, the Wine Region, herbal culture, handicrafts, ce- social aspects of sustainable agricultural pro- ramics, textile art, wood carving, crafts related duction, economics and European integration to folk architecture, etc., thematic tours on the issues in the protection, development and sus- past and present of agriculture, forestry and tainable development of cultural landscapes. fishing, the history of sailing on Lake Balaton, The Balaton Ecomuseum is also based on equestrian tourist attractions, historical and such a cultural landscape concept, its area in- cultural history tours. Several of the programs cludes Lake Balaton and its entire catchment listed here contain previously established fa- area, the wine regions of the Balaton Wine Re- cilities, but they present the thematic sights of gion, the southern areas of the Bakony - Ba- the eco-museum in a completely new context, laton UNESCO Global Geopark and the Ba- on several scales, together with other, smaller, laton Uplands National Park, where we work previously unknown units within the organi- closely together to develop the tourist offer of zation of the Balaton Ecomuseum. the Balaton Ecomuseum.

32 1. Pilot projects realized functions of the landscape observatory: 1. To establish criteria for the adoption of 1.1 Pilot Action 1 measures for landscape protection, manage- Inventories are being carried out continuous- ment and planning. ly, in order to produce a complete catalogue/ 2. To identify criteria for establishing the land- database of natural resources: landscape sites, scape quality objectives and the measures and thermal waters, bath opportunities, mineral actions necessary in order to achieve these water springs, geodiversity and biodiversity targets. (sites to visit and protected sites, not for tourists), particularly important plant species (in- 3. To establish mechanisms for the observa- cluding herbs and spices), wild animals, bird tion of evolution and change in the landscape. sanctuaries. 4. To propose actions aimed at the improve- Similarly, a well sorted inventory and database ment, restoration or creation of landscape. with specified categories of touristic products offered in the region and objects or special 5. To prepare landscape catalogues in Catalo- places suitable for touristic product develop- nia in order to identify, classify and qualify the ment has been carried out. Another objective various existing landscapes. is the development of touristic products with 6. To promote social sensitisation campaigns interactive facilities to present the ICH linked with respect to the landscape, its evolution, to the natural resources, the built heritage and functions and change. the local and regional history and setting up the management structure of the ecomuseum. 7. To divulge studies and reports and establishing working methodologies in matters of landscape. 1.2 Pilot Action 2 The key areas of responsibilities have been 8. To stimulate scientific and academic col- identified and the proposal of the - manage laboration in matters of landscape, and the ment structure of Balaton Ecomuseum based interchange of work and experiences among on the aforementioned strategies and the key specialists and experts from universities and stakeholders regarding the steering commit- other academic and cultural institutions. tee and formulating the founding charter of 9. To follow-up European initiatives in land- the organization is ready. Taking into account scape matters. the size of the ecomuseum and the corporate stakeholders therein, issues of corporate so- 10. To prepare seminars, courses, exhibitions, cial responsibility (CSR) have been properly and conferences, as well as publications and addressed. The operative organisation is the specific information and training programmes Lake Balaton Development Coordination on landscape policies. Agency, responsible to the steering committee 11. To create a documentation centre open to of the Ecomuseum. everyone.

1.3 Pilot Action 3 1.4 Pilot Action 4 Constructing the plans of a landscape obser- Collection, cultivation and processing of me- vatory in order to provide monitoring and dical plants, herbs and spices in the Balaton decision support system for the whole land- Ecomuseum coordinated by Zánka Herb Val- scape unit, even outside the ecomuseum, due ley Visitor and Training Centre. to increasing tourist pressure and regional in- frastructural development programmes. The

33 The development of the educational network already well-established Zánka Herbal Valley, and scientific research platform for herbs and a network of herbs has been built for the col- spices has created unique educational and lection, preparation and processing of herbs tourist attractions in the Balaton Ecomuseum, and spices, as well as potential development led by the Zánka Herbal Valley Visitor and objects in this field. Training Centre. The use of herbs and spices The identification of thematic herb-spice rou- has historical roots and is an important part of tes and the construction of educational routes, our cultural heritage. The world of herbs and ICT technologies and interactive educational spices offers visitors historical, geographical, programs through the creation of guides, e- literary, and culinary experiences while edu- guides and mobile applications form the back- cating them informally and playfully using the bone of the program. Special interactive por- principle of ‘learning by doing’. table game-boxes have been created for this Furthermore, the medical effects of many pilot action, presented at strategic meetings, agricultural crops should be better understood, and tested at schools. such as the grapevine, which is being investi- The facilities of the Balaton Ecomuseum are gated for its medical compounds or the medi- being continuously developed for a wide ran- cinal properties of other fruits and vegetables ge of target groups of all ages, nationalities not sufficiently known to the general public. and qualifications. Therefore, the culture and interactive education of the collection, cultivation and use of medicinal plants, herbs and spices applying Contacts - References a learning by doing approach and a network [13] Sándor Némethy: embracing the whole area of the Balaton Eco- [email protected] museum has been developed and made availa- Zita Könczölné Egerszegi: ble in cooperation with Zánka Herbal Valley [email protected] Visitor and Training Centre. Starting from the The Pilot Actions of the Municipality of Pivka Municipality of Pivka, Slovenia

Educational courses at Herb Valley 34 Slovenia The Pilot Actions of the Municipality of Pivka Municipality of Pivka, Slovenia

35 Polona Vadnjal1 In the first work package we focused on analysis for preservation and recovery of intangible 1Municipality of Pivka - Pivka, Slovenia cultural heritage (ICH). According to jointly defined method, we have collected informa- Introduction of the Municipality tion and examined already available standard Municipality of Pivka is a small municipality management model of ecomuseum, identified in Slovenia in the Pivka Basin in the Karst re- intangible cultural heritage elements and safe- gion. On area of 220 square kilometres lives 6 guarding actions which are carried out, collec- thousand inhabitants. ted best practice and we did SWOT analysis on ecomuseum in the field of preserving and The Municipality of Pivka employs people of sustainable use of ICH. diverse backgrounds and knowledge, who, besides local development, focus also on natural In 2018 we have implemented one partici- resources and natural areas of development pative programme through three thematic and some other environmental issues. workshops – first on Effective and sustainable management, second on Intangible cul- Thanks to the participation in the project Cul- tural heritage and local identity and third on turecovery, Municipality of Pivka benefited Incorporating local identity into the design of from the experience of the skilled partners tourism offer with the help of the creative in- and upgraded the network of the Ecomuse- dustry and ICH. um of the Seasonal Lakes of Pivka based on the "mysteries" of 17 intermittent karst lakes In the second work package cultural recove- which not only enlighten the Karst pheno- ry model for the management of Ecomuseum mena and its seasonal lakes, but also gives a was made. We have organized workshop to greater, deeper understanding of local diverse present the model to public and private sec- valuable intangible cultural heritage. tors and collect feedbacks and inputs to fine tune and adapt them in view of consequent The Ecomuseum was the core of all project endorsement. activities, where relevant stakeholders and target groups were involved. We have also organized a set of three trainings in order to improve Ecomuseums` managers` 1. Analysis, strategy for preservation and operators` capacities, promoting proper and recovery of ICH through eco- strategies and action plans for the preservation museums & Capacity building and and valuation of intangible cultural heritage. innovative management models for The project`s innovative management model preservation, recovery and promo- is based on a tight cooperation between public tion of ICH and private organizations – working together for an effective management, using different

36 approaches of management and solutions on represent and communicate ICH. Creative de- how to preserve ICH, by using ICT and crea- sign was used to communicate ICH, thus ma- tive industry to raise quality and appeal of in- king it livelier and more interesting to people. tangible cultural heritage with respect of the So, we created our interactive exhibition ent- local environment to create a responsible tou- itled “Snippets of Intangible Cultural Heritage rism offer in Pivka”. It is an original, creative and inter- We gained a lot of information on how to best active approach of displaying a part of Pivka's apply the management model in our local ter- intangible heritage. ritory and we will adjust and use it according- In our presentation, we tried to present the still ly. living customs in Pivka, that is, different practices, know-hows and knowledge that we have 2. Action Plans for the improvement presented over the seasons - winter (practices: of qualitative and quantitative “tepežkanje”, “koledovanje”, carnival,…), enjoyment of ICH through ecomu- spring (Brkini Easter Eggs, “Velika peka”), seums summer (medicinal plants - connection to the The third work package was aimed at putting time of bonfire, “shodi”) and autumn (story- in place proper planning and concrete actions telling, fairy tales and stories). The exhibition to raise the qualitative & quantitative possibi- is interactive in the sense that the viewer can lity to enjoy ICH. According with the JSPC, not only read, but also listen, watch, touch we defined Action Plan targeting ecomuseums objects and thus easier understand, feel, think (APE) aimed at turning ICH into economic about, evoke memories and compare the pre- resource to foster sustainable growth while re- sented customs with the customs in the place specting the environment and other resources of her or his origin. surrounding the ICH, and a place for new job We got a very positive feedback on our ex- opportunities. hibition, visitors were excited and loved the interactive concept we used, inventing a (new) 2.2 Pilot actions way of showing (“old”) intangible cultural The first pilot action was directed towards heritage. People are proud of their heritage, better use of creative industry and informa- even more so if it is presented in such an at- tion communication technologies to preserve, tractive, interactive and interesting way.

37 The second part of pilot action was in the on the production of “amateur” viral videos on field of participatory activities for the better the ICH. involvement of active locals in the recovery, interpretation, maintenance and transfer of knowledge of traditional craftsman to ICH. Through a cooperation with bearers of ICH, Pivka has organized the transfer of knowledge on making the Brkini Easter eggs, and also on making dry-stone and stonemasonry. Participants loved it and were excited to learn the skills and accepted the knowledge, which was transferred to them from the carriers of Acknowledgements the local ICH of our area. Through the project we got a very positive feedback from all the stakeholders involved in the process. All expressed there is strong a need for keeping the good work on our part – in connecting all the different stakeholders and also on taking care of a good public-private cooperation which is a key part of continu- ing the already started activities and fortified ties between all involved in the project activities. Also, the ICH itself needs to be taken care of in order to preserve it and also to transfer it to future generations in order to help keeping it alive. Ecomuseum House of Batana Furthermore, the Ecomuseum also implemen- Contacts - References ted a pilot action targeting schools to teach [14] Polona Vadnjal: [email protected] them about the importance of ICH through a Association-Ecomuseum House of Batana, Croatia didactive kit and as a preparatory for an international contest involving our pilot area based

38 Croatia Ecomuseum House of Batana Association-Ecomuseum House of Batana, Croatia

39 Tamara Nikolić Đerić1 The first was dealing with the UNESCO Convention for the Safeguarding of Intangi- 1Ecomuseum Batana – Rovinj/Rovigno, ble Cultural Heritage, and how to empower, Croatia educate and motivate the local community to preserve its "living culture" through the Cul- Introduction of Assotiation/ turecovery project. Ecomuseum and private organizations – working together Ecomuseum Batana is inscribed in the for an effective management, using different UNESCO Intangible cultural heritage (ICH) Register of good safeguarding practices. It has been working for 14 years in the field of ICH and cultural tourism. The ICH elements which are at the core of Ecomuseum Batana’s safeguarding activities relate to maritime intangible cultural heritage including knowledge connected with nature, traditional boatbuild- ing, Mediterranean diet- local gastronomy based on fish catch, bitinada singing and local indigenous language- istrioto. The Ecomuseum was the core of all project activities, where relevant stakeholders and target groups were involved.

1. Analysis, strategy for preservation and recovery of ICH through ecomuseums & Capacity building and The second workshop was held for more than innovative management models for 20 participants and included a unique herita- preservation, recovery, and promo- ge walk through Santa Croce Street reviving Rovinj’s past through warm personal stories tion of ICH of Anna Delia Quarantotto and specific tips of During the Culturecovery project we have rea- Iva Silla (Kazivačica – Storyteller), a herita- lised 3 partecipative workshops based on sto- ge interpretation trainer, which aimed at de- rytelling, new media, cultural tourism and ge- signing and successfully performing quality neral information on local traditions through interpretation tours and upgrading local tou- wich participants developed different ideas. rism offer. 40 “Technology is not the aim but the means for rators, SMEs, ecomuseums, cultural associa- safeguarding heritage and making it interes- tions, environmental associations, representa- ting to tourists, as well as children and young tives of civil society, with the conclusion that people.” This is the highlight of the third the tourist offers of the Batana ecomuseum are Culturecovery workshop held in Coworking and will be further developed according to the Rovinj-Rovigno and organised by the Batana national and international good practices mo- Eco-museum. Numerous engaging and practi- dels, including the best practices of our Cu- cal tips presented by three lecturers prompted lurecovery partners projects. The last work- a lively debate among the participants. Some shop was held for the Ecomuseum employers. excellent suggestions ensued that in a creati- The small group format was very fruitful as ve and refreshing way put technology in the it strengthen the capacities of the employees, service of the safeguarding of Istrian heritage. strengthened their bond by detecting and understanding who is in charge of what and fi- After the three mentioned workshops, we nally as it generated a good draft partnership organized a presentation of private -public agreement to be presented to the school. cooperation for 20 participants, tourism ope-

41 2. Action Plans for the improvement 2.2 Pilot actions of qualitative and quantitative The Pilot action was therefore oriented to- enjoyment of ICH through ecomu- wards a digital shift providing education and seums sustainable tourism. By mapping local tradi- During the Culturecovery workshops which tional knowledge regarding sea/ maritime rea- demonstrated strong participatory methodo- lities we have developed an application based logy, we realised that safeguarding activities on personal interpretation and storytelling in conducted till now (documentation, educa- collaboration with the local community and tion, boat building, awareness raising through bearers of ICH. The application followed the events and interpretation through interactive maritime path already defined by the Ecomu- exhibition) could and should be more inclusi- seum and included 13 new spots of interest, ve for locals but also guests. from the Rovinj archipelago and old historic town. The action plan included several ac- The general opinion that arouse within the tions: recognising of terrain/ research, audio Culturecovery workshops framework was that recording of stories and knowledge, software we lacked innovative methods in education development of the guide and interactive map and sustainable tourist offer. A strong digital and promotion activities. shift was detected as necessary if we wanted to attract new members, practitioners, and In “popolana del mare” (the humble sea wo- guests. man), as the city of Rovinj is often called, everything has always been oriented towards Based on research, interdisciplinary collabo- the sea. The Association 'House of Batana- ration, participatory approach, methodologi- Casa della batana' based on ecomuseological cal and digital shift, the action plan aimed at principles, valorises, interprets, and presents reaching new public among local inhabitants the maritime heritage of Rovinj and has been and Rovinj visitors with the goal to educate doing so since 2004. Now, part of this vast re- and inspire future heritage-admirers providing search was combined in an application which grounds for mutual respect, sustainable tou- usage helps tourists but also local people to rism, socialization and ground-breaking safe- actively learn about our city. guarding measure.

42 Batana's heritage walk takes you through 20 Thanks to the GPS coordinates of the loca- maritime points of Rovinj. It includes points tions, 'Batana's Walk' not only offers the op- that can be seen on land, by walking, but it portunity to get to know Rovinj's maritime also includes points that require exploration and cultural heritage, but also serves as a guide by the sea. In addition, the application offers through the city and the Rovinj s archipelago. the possibility of learning the maritime her- Furthermore,but not less important, the Eco- itage from the commodity of your own home museum (as all the other partners did), also (which is provenly helpful in this peculiar implemented a pilot action targeting schools times). to teach them about the importance of ICH Audio, video, and textual descriptions of the through a didactive kit and as a preparatory locations, together with the photographical for an international contest involving our pilot images of the city, beautifully portraited by area based on the production of “amateur” vi- Dalibor Talajić and archival visual materials ral videos on the ICH. are revived by augmented reality technology. The utilisation of new technologies offers Acknowledgements users a glimpse of our beautiful town as it The Interreg Central Europe project CULTU- once was, but it also makes the digital guide RECOVERY offed us The Assotiation-House interesting for younger generations and future of Batana, a unique opportunity to elaborate ICH lovers. The application, made in English, novel approaches for the safeguarding, revita- Italian and Croatian, is suitable for both tou- lisation and promotion of intangible cultural rist and locals. heritage. The project activities were carried The special value of the application is reflec- out on a municipal and regional level and ted in the use of the local Rovinj dialect - Ru- focus on ecomuseums as local mediators in vignis - through recorded anecdotes, citing safeguarding intangible cultural heritage. The toponyms and original Rovinjs musical back- bearers of ICH practices, the employees and grounds- Bitinade (which are also inscribed the general public were very contempt in ta- on the local list of the ICH). king part in all the activities done through the Culturecovery project.

Contacts - References [15] Tamara Nikolić Đerić, Ekomuzej Batana E-mail: [email protected]

43 Croatia Public-private cooperation in the service of the protection of Intangible Cultural Heritage Municipality of Mošćenička Draga, Croatia

44 MUNICIPALITY OF MOŠĆENIČKA DRAGA

Sanja Filčić, Natali Iskra and Fishing is the oldest and most original pro- fession that has today developed into a mo- Goran Pekić1 dern fishing fleet of various boats. In recent 1 Municipality of Mošćenička Draga - decades, tourism has become a trademark of Mošćenička Draga, Croatia the municipality along with fishing. Tourism is becoming a tool for the protection and pre- Ecomuseum of Mošćenička Draga servation of the rich intangible heritage of this and municipality of Mošćenička area. Draga The task of thoughtful and sustainable preser- The municipality of Mošćenička Draga is a vation and management of the cultural herita- small municipality located in the western part ge of the area is performed by the Ecomuseum of the Kvarner Bay. It stretches over an area of Mošćenička Draga. Numerous entities are of 16 km and includes 14 settlements. It is an currently involved in the management of the area of rich historical and cultural heritage da- intangible cultural heritage in the working ting back to the 12th century BC. Kr, when area of Ecomuseum, starting with Municipali- these areas were first inhabited in prehistoric ty Mošćenička Draga and Mošćenička Draga times. Tourist Board to different local associations.

45 1. Intangible cultural heritage ele- habits of the target group, in line with the vi- sion of the Municipality of Mošćenička Draga ments and safeguarding actions and the Ecomuseums Mošćenička Draga, the The area in which the Ecomuseum operates is implementation of the Action Plan is directed marked by five separate components: Perun's at the innovative interpretations of the intangi- world, Mošćenice - a living historical town, ble cultural heritage. Brseč - a town on cliffs and the birthplace of the writer Eugen Kumičić, Kraj - the end of The implementation of the Action Plan focu- Mošćenice commune and the birthplace of the ses on ICT, creative industries and participa- writer Viktor Car Emin, and fishing and mari- tory processes. Efforts are focused on actively time heritage of municipality of Mošćenička involving younger generations in preserving Draga. tradition and creating additional content of cultural interpretation for local people and Components consists of elementas "inside tourists. the walls": two permanent exhibitions in Mošćenice and Mošćenička Draga; elements 2. Pilot Actions "outside the walls" refers to number of shorter and longer hiking, hiking and hiking trails, old Three pilot actions were set to reach objecti- paths and paths that are places of interpreta- ves set in Action plan: organization of Aca- tion of various heritage themes; the third ele- demy of old crafts, setting cultural walks and ments various events, celebrations, a program setting two info displays in urban area. of live history, educational activities, activities of lifelong learning and so on, based on Academy of old crafts the direct participation of participants in the Local school children had the opportunity to experience of heritage. see and experience with their hands the traditional life of their ancestry. Agriculture, li- Action plan vestock tradition, fishing and agriculture are In purpose of reaching effective and sus- just a part of the intangible cultural heritage tainable management of immaterial cultu- of Mošćenicka Draga and surroundings that ral heritage, Action plan for Ecomuseum of we are proud of and are happy to pass on to Mošćenička Draga was thought-out. The ac- younger generations. tion plan was the final document preduced by Workshops aimed to introduce pupils to plan- a multi-month analysis, when the current mo- ting and pruning olives, producing olive oil, del of eco-museum management, stakeholders preparing sheep for grazing, sheep feeding, and SWOT were analyzed and the intangible planting and sowing crops, making fishing cultural heritage and the previous safeguar- boats, mending nets, sewing sails and much ding actions were identified. more. The action plan consolidated the work done so far and set the following specific goals: (1) evaluation, preservation, interpretation and presentation of the local cultural heritage and transfer of the traditional skills and (2) sys- tematic awareness and education of the local population for the process of appropriate and sustainable use of local natural and cultural heritage to create value added. Following the new trends in the behavior and

46 Culture walks

The purpose of the pilot action was to give the on two info displays (multimedial totems) set opportunity to the local population, visitors in Mošćenička Draga and Mošćenice. Pilote and tourists to get to know the heritage of the action aims to combine and coordinate the use municipality by active sightseeing. Three the- of new information technologies in order to med walks supported by signs had been set up. better promote the territory and provide ea- (1) Signs placed on the beaches and along the sier access to information. Content is visually coast present the visitor fishing and maritime and interactively designed in such a way as heritage. Signs set in towns Mošćenice and to instigate a memory recovery in the visitor, Brseč and abandoned village Trebišća tend to stimulate emotions and thinking. Different portray the life of a local resident, both then creative industries – both local, traditional and and now. modern, were used to make an output that will show the interlace between the old, primordial Signs are placed in attractive places and the and new. Multitouch applications offers the visitor crawls with the cultural content and option of attractive immaterial cultural herita- also the experience of nature. ge presentations - picture, video material, PDF brochure, diverse maps, with interaction with user ecc.

Info displays

Local immaterial cultural heritage contained Contacts - References in all five separate components of Ecomu- [16] Natali Iskra: [email protected] seum of Mošćenička Draga (see Section 1 - Ecomuseum of Mošćenička Draga and municipality of Mošćenička Draga) is presented

47 Austria The Styrian Cultural Heritage Network Rural Development Agency of Styria, Austria

48 Thomas Huemer1 Being an abode of tradition and folklore, the Austrian federal state of Styria is extraordi- 1Rural Development Agency of Styria narily rich in cultural heritage. While intangible cultural heritage (ICH) is already an im- Rural Development Agency of Styria portant component of the cultural identity of The Rural Development Agency of Styria Styria, cooperation in the field of intangible (Landentwicklung Steiermark) was founded heritage preservation has mostly been limited with the aim to sustainably strengthen Styria’s to selective activities in municipalities or to rural areas through the active participation of small-scale regional initiatives (e.g., tourism the public. In cooperation with local stakehol- associations). Intangible cultural heritage ders, the Agency has contributed to creating continues to be primarily preserved within dynamic rural areas worth living in. families or within the framework of local associations. As a partner of Styrian municipalities, the Rural Development Agency has organized Intangible cultural heritage in Styria – as in civic participation processes to support rural the rest of the world – is threatened by glo- development. The main objective has been to balization and cultural homogenization which help local communities make full use of their often supercede these familial bonds and local economic potentials while preserving their structures. Due to that, three Styrian munici- values, and creating a balance between econo- palities (Krieglach, Puch bei Weiz and Tro- mic, social, and environmental interests. This faiach) decided to join their forces to actively is achieved by activating the citizens’ self- preserve their local intangible cultural herita- responsibility, by creating networks and by ge. The Cultural Heritage Network constitutes fostering the cooperation between local and the centrepiece of the Styrian ecomuseum, regional stakeholders. which acts as a decentralized cooperation project between municipal stakeholders de- 1. A Styrian Ecomuseum dicated to the preservation and promotion of intangible cultural heritage. 1.1 The Styrian Cultural Heritage Network

The common logo of the Styrian ecomuseum

49 1.2 Collect, Preserve, Convey (schools and kindergartens) was just as important as the age-appropriate introduction of The network’s main objectives have been to the children to the different topics. protect and to promote heritage through local stakeholders, to foster the identity of rural As the future bearers of knowledge and skills, communities, and to exchange experiences children play a key role in preserving intangi- between the members of the network. Local ble heritage. At the same time, the role of older steering committees consisting of representa- generations is equally important as they are tives from the municipal administrations and the ones who can share and teach heritage. In local associations were tasked with heritage the past, this ‘inter-generational contract’ – the protection on-site: Namely to collect, preser- old teach, the young learn – was deeply eng- ve, and convey local intangible cultural her- rained in every community’s way of life and itage. guaranteed the transmission of heritage from one generation to the other. This special inter- The steering committees identified and collec- generational bond, however, has continually ted topics of cultural heritage which have (or weakened as children’s learning shifted from had) been practiced locally. As the awareness informal to formal education. Additionally, within the communities increased, so did the many elements of intangible cultural heritage efforts to actively preserve their intangible lost their immediate practicality in day-to-day cultural heritage. This included analysing the life and, therefore, ceased to be transmitted. collected data and identifying the urgency of each collected element. Local stakeholders The primary goal was to revive this inter-ge- then elaborated how this intangible cultural nerational contract by introducing children heritage could be preserved best within their and adolescents to intangible cultural heritage community. In all three municipalities, the and inspire them for the cause of preserving method to bring together the old and young it. This was primarily done through practi- generations was deemed as the most suitable cal workshops by local educators. Amongst way to sustainably preserve intangible cultu- others, the children of the Cultural Heritage ral heritage. Network attended courses about handicraft, singing, dancing and local folklore, and were 1.3 Reviving the ‘inter-generational taught traditional knowledge and local tra- contract’ ditions. With the help of these activities, the young could reconnect to the old. In this way, Children are the future of cultural herita- traditional manner of preserving and promo- ge. In Styria, the transfer of knowledge and ting intangible cultural heritage could be re- skills held by older generations to the youth established. has been at the very heart of the project. The involvement of local educational institutions

Old and young revive intangible cultural heritage together 50 2. Cultural heritage in the 21st cen- Closely linked to the archive is the digital presentation (e.g., via municipal homepages) of tury the stored content. This makes the collected 2.1 Heritage promotion through digital cultural heritage visible and enables the public channels to access it. Through that, locals can reconnect to ‘their’ heritage while visitors are able to le- At first glance, the ongoing process of digi- arn more about their host destination. Digital talization poses a threat to intangible cultural channels also prove to be effective in reaching heritage as it is perceived to substitute the younger generations who – as ‘digital natives’ analogue world of ‘hands-on’ heritage with a – are more likely to respond to digital solu- global, digital homogenity. At second glance, tions rather than offline content. however, digital channels are a great opportunity for heritage preservation. If implemented While digital approaches are important, they sensibly, the advantages of the virtual world cannot completely substitute traditional ways (e.g., storage, accesibility and versatility) can of conveying cultural heritage. However, they become useful tools to preserve and promote provide useful possibilities to promote and intangible cultural heritage. preserve intangible cultural heritage in the digital era we live in. 2.2.2 Online storytelling Spreading knowledge, local traditions or Acknowledgements crafts online can be a meaningful supple- The three Styrian associated partners, name- ment to safeguarding local intangible cultural ly the Municipalities of Krieglach, Puch bei heritage. The basis for this approach, which Weiz and Trofaiach, have significantly con- was practically implemented by the Cultural tributed to the successful implementation of Heritage Network, is a digital archive. In this the abovementioned activities. Without the archive, the documented cultural heritage of dedication and motivation of the members of a community is stored digitally. The idea be- the three local steering committees, and the hind this approach is to document a specific support of many local volunteers, the project cultural heritage element by using technolo- would not have had the same positive impact gical devices (video, audio, phtographs, text) on rural communities as it had with this pro- and then store it in a digital archive. In this ject. way, the digital archive may play an essential role in the sustainable documentation and pre- Contacts - References servation of cultural heritage. [17] Thomas Huemer: [email protected]

New ways of heritage preservation: Teaching traditional crafts online.

51 Hungary Intangible cultural heritage utilization in Tőserdő ecomuseum in Hungary Lake Velencei Development Nonprofit Ltd., Hungary

52 Krisztina Pörgye1 and Zoltán Haász1 elements of traditional Hungarian Culture. The location itself is symbolic. THP is situated 1Lake Velencei Development Nonprofit Ltd., in the center of an ancient village, Felsőalpár, Pákozd, Hungary which played an important role in early Hun- garian history as a crossing place across river Introduction of Organization Tisza, and was destroyed in the war between Lake Velencei Development Ltd. is a privat- the Ottoman Empire and the Habsburg Empire ely owned nonprofit organization which mis- at the end of 16th century (15-year war). Later sion is to widen the tourism service base in a new village (Lakitelek) emerged on the ru- the Lake Velencei area. It is deeply involved ins, and the place where today’s TPH stands in regional tourism cooperation and develop- has always played an important role in the life ment projects together with tourism service of this village, as economic, administrative providers, municipalities and local and natio- or cultural center of the settlement (concrete nal agencies in the area to strengthen networ- function changing from time to time). Today king and clustering of tourism businesses and it is an important cultural point. attract more visitors via product development. TPH is a complex institution, preserving and The main activities are: development of na- demonstrating several historical ages and In- ture- and water-related services of the Lake tangible Cultural Heritage elements of Hunga- based on the natural and cultural values of the rians. Since TPH consists of several buildings area, operation of a range of water-related ser- and organizes different kinds of programs, vices (tourist boats, canoes and dragon boats), management of the institution and events is development of new tourism routes and ser- multiform. Profit-oriented activities finance vices based on tangible and intangible assets non-profit activities of TPH. Informative lec- of the area, operation of a small aquarium tures on several topics, e.g. archeology, intan- building to present the underwater wildlife of gible and tangible cultural heritage, Hungari- the Lake, enhancement of regional, national an history, cultural events. These events are and international cooperation. organized and financed by a non-profit limited company. 1. Ecomuseum to develop In this context, the general goal of our supporting activity was to the preservation and 1.1 Background subsistence of certain elements of Hungarian Our selected ecomuseum within the frame- intangible cultural heritage in the 21st century work of Culturecovery was Tőserdő Pálinka via presenting them and teaching people how House Museum and Culture Factory (TPH). It to use and practice this cultural inheritance to is a group of buildings, a complex infrastruc- make it a living tradition as opposed to “mu- ture and spiritual center at the same time ai- seum” pieces. ming at preserving and demonstrating certain

53 1.2 Main pillars of ecomuseum have organized a festival in summer 2019 for valorising certain elements of Hungarian in- development tangible cultural heritage through inspiring By the main results of Culturecovery pro- people to make them a part of their normal ject, Hungarian partner decided to test ICH life. development in a selected ecomuseum. The main goal of our activities was to support the The main elements of the event was 1) to pre- ecomuseum on new preservation, presentation sent two pieces of Hungarian ICH to visitors and education activities. Hungarian folk dance and pálinka-making; 2) increasing participants’ knowledge, involve them in dancing and in the process of pálin- ka-making, 3) inspiring participants to pursue these activities after they return home.

As the main element of the interventions, 2.1 Results preservation of ICH elements have done. We From the side of the content, the following did it through the community utilization of a concluding remarks can be highlighted. Parti- a pálinka distiller, that time to time used to cipants in the Pálinka-making course gathered make pálinka in volving local community and useful and practical knowledge about making tourists. There are also pigsticker events in palinka at home. Many people are interested TPH, and TPH has a rich connection with folk in palinka-making, but most in tasting. Some dance groups, who from time to time take part take the energy to try and make palinka at in events of TPH. home. Those had relevant questions, and rai- From the side of presentation of ICH ele- sed problems they faced during their activity. ments, a festival has been organized to inte- The event helped them to make better palinka rested communities and individuals in 2019. at home. Finally, we stressed attention to education Additionally, many people are interested in on traditional gastronomy. There has also Hungarian folk dance, and they happily joined been folk-dance courses and dance houses. the dance house, in the framework of which Through education TPH intended to make the- they were taught some basic steps of Hunga- se pieces of Hungarian ICH a living tradition, rian folk dance of a specific region. People and to persuade participants to become active realised that things that look simple are some- in practicing these activities. times hard/difficult to do in practice.

2. Activities done 2.2 Lessons learnt Within the framework of Culturecovery we The main point of our activities done is the

54 realization that this kind of cultural heritage -most of the ICH traditions have no direct eco- is not necessarily a “dead” heritage, but it can nomic value, so they are not in the spotlight of be practiced in modern days, as well. It can be local development (especially tourism related developed through new attractions for visitors one); while needs updated operation model from the -the market of handicrafts is pushed down by ecomuseum. the mass products, touristic utilization is low; We also think important to stress that the tou- -the number of new-comers (mostly former ristic potential of the ICHs is growing that urban middle-class) is growing, and they try supports to safeguard and keep them in the to keep ICH related traditions upon their own core of interest. By doing so, the role of ICHs way that can be effectively supported by ICH in the heritage protection and interpretation related tourism offers; had significant growth in the last two decades. It is rooted from the growing need of internal -lack of financial incentives for NGOs dealing tourists. with this tradition can be solved by coopera- tive utilization. From the highlighted perspective, the main conclusions – as a message for ecomuseum management and development - can be sum- Contacts marized as follows: [1] Mr. György Simon: [email protected] - large proportion of ICH related traditions and skills is related to small villages with aging population and population decline; it means that transferring to them becoming harder; -the ICHs are just having peripheric interest of the public bearers in most cases;

55 Poland Frogs, Fish and Fun International Project Department, Regional Development Agency in Bielsko-Biała, Poland

56 Aleksandra Chrystowska-O’Shea11 1. Direct support for the ecomuse- 1International Project Department, Regio- ums Carp Valley and Frog Land nal Development Agency in Bielsko-Biała, Poland 1.1 Learning curve Two Polish ecomuseums participated in the Regional Development Agency in project CULTURECOVERY: Ecomuseum Bielsko-Biała Carp Valley and the Ecomuseum Frog Land. Children got familiar with the crafts and arts Bielsko-Biała is the city in the Southern Po- typical for the region of the ecomuseums. land, at the very mountains Beskidy. This is the capital of the district and of the region. The convenient location, national environment the and colourful, diversified culture are the major assets, which the touristic values are built on. Tourism is one of the strategic specialisati- ons in this area and this is why it is one of Figure 1: The common logo of the ecomuseums the mainstream fields of interest of the Re- Frog Land (Żabi Kraj) and Carp Valley (Dolina gional Development Agency in Bielsko-Biała Karpia) (Agencja Rozwoju Regionalnego S.A. w Bielsku-Białej). The Agency has a great experience in fostering the transnational coope- The workshops included woodcraft, making ration and the crossborder and local tourism paper flowers, fishery, painting on the glass, initiatives through various projects often in pottery and platting the fishnet baskets, all the cooperation with the local communities with traditional techniques used by centuries. and many local governments. The workshops were organised in the schools, which applied answering the announcement The Agency joined the project in half of its of the Agency. implementation and continued the work of the Foundation of Active People and Places The project resulted, among others, in the se- from Kraków (Fundacja MiLA), which stayed ries of training sessions, dedicated to the main the project as an associated partner. In the nagement of ecomuseum - starting from the course of the project CULTURECOVERY, the management model through the planning and Agency decided to support two ecomuseums: action plans construction to the preparation of The Carp Valley from Zator in the Lesser Po- the innovative participatory products. land and the Frog Land with the capital town of Strumień in Śląskie Voivodpship. Each ecomuseum was able to prepare the action plan with the support and guidance of an experienced expert. The programme availed

57 also the participation of the representatives of 1.2 Questing – participatory form of the ecomuseum in the study visits in the part- entertainment and sightseeing ners’ areas and exchange of the knowledge and expertise. The preservation of the intangible cultural heritage means passing n the skills, traditions, the knowledge of people and places. ne of the tools encouraging the community to get familiar with the local heritage are quests – the form of an active visiting engaging local myths, legends, historical information in the form of a riddle and a treasure hunt. The members of both ecomuseums analysed the most interesting places for preparation the quest for tourists and composed the texts of the riddles. In both cases the ecomuseums intend to continue work on further quests to allow the visitors to get familiar with the local Figure 2: The workshops for the members of the cultural heritage in an interesting way mer- Ecomuseum of Frog land in the Ecomuseum Carp ging the stroll along the established route with Valley collecting the information.

Figure 3: The leaflet of the quest prepared by the Municipality of Strumień within the ecomuseum Frog Land (page 1).

2. Children participate in the main- Children got familiar with the crafts and arts typical for the region of the ecomuseums. The tenance and recovery of the intangi- workshops included woodcraft, making paper ble cultural heritage flowers, fishery, painting on the glass, pott- 2.1 Popularisation of the local craft, art ery and platting the fishnet baskets, all with traditional techniques used by centuries. The and traditions workshops were organised in the schools, Five groups of pupils participated in the work- which applied answering the announcement shops organised by the Agency as CULTURE- of the Agency. COVERY pilot action. 58 Figure 4: Passing the skills to the young generation: the workshops on net making and gardens in the clay pots in the local schools.

2.2 Books and cards CULTURECOVERY included the release of the Activity Book for pupils presenting the culture and traditions in the participating eco- musems. The knowledge is passed in the attractive and interactive forms as little tasks for little readers. The book was translated to Po- lish and presented to schools participating in the project. While it is not feasible to alter the syllabus in primary schools in an easy way, as it is regulated on the national level, many schools were interested in organising work- Figure 5: Passing the skills to the young genera- shops as a part of the learning course within tion: the workshops of carpentry in the Ecomuseum the given flexibility. The teachers declared Frog Land. that books can be used as the great comple- mentary aid for the lessons of history, geography or arts. Together with books, a set of play- Acknowledgements ing cards of the special design were produced. The Regional Development Agency in The cards refer to the contents of the book and Bielsko-Biała thanks all the persons, organi- inspire to create own games and riddles and sations and schools participating in the project to investigate the Activity Book and deepen and cooperating in the successful implementa- the knowledge about the presented objects or tion of the activities. scenes.

59 Contacts - References Agencja Rozwoju Regionalnego S.A. w Bielsku-Bialej ul. Cieszyńska 365, 43-382 Bielsko-Biała, Poland, ph: 0048 33 8169162 email: [email protected], http://www.arrsa.pl Ekomuzeum Żabi Kraj - Ecomuseum Frog Land ul. Mickiewicza 9, 43-430 Skoczów, Poland https://www.zabikraj.pl/1703 ekomuzeum-zabi-kraj.html Ekomuzeum Dolina Karpia - Ecomuseum Carp Valley Stowarzyszenie Dolina Karpia Lokalna Grupa Rybacka ul. Rynek 2, 32-640 Zator, Poland http://www.dolinakarpia.org Foundation of Active People and Places ul. Dolnych Młynów 7/6 31-124 Kraków, Poland http://www.mila.org.pl

60 LESSONS LEARNT AND RECOMENDATIONS

61 CULTURECOVERY: Lessons Learnt and Recommendations

Intangible Cultural Heritage: The recognize the economic value of intangible cultural heritage. In this context, ecomuseums journey has just begun should become and be treated as equal players Cultural heritage is as unique as the people among others in the field of cultural and crea- who create it. The community shapes its cul- tive economies. tural heritage by experiencing it together. At the same time, however, cultural heritage also Innovation and creativity should serve as a has an impact on the community in which it is driving force in reaching out to new audiences practiced. This mutual relationship has given and help modernise the sector. Some sectors rise to an extraordinary diversity of cultural of the creative industries (mostly visual arts, heritage and cultural characteristics in Central advertising, architecture, performing arts, ga- Europe. CULTURECOVERY tried to capture ming) can have a direct connection with the this dynamic and make it visible, understanda- value propositions of ecomuseums. ble and useful for locals and tourists alike. The Our project demonstrated that visitors are in- aim was to pass on the living heritage of the terested in intangible cultural heritage of the communities in order to preserve the diversity area they visit, and that they want to learn, of European cultural heritage. feel, research and see the whole picture of the Many intangible elements of cultural heritage area and the community. New tourist offers are threatened by globalization and cultural need to be adjusted to this new form of tou- homogenization. But it is also threatened by rism – where tourists not only want to see, but a lack of support, appreciation and unders- also feel and experience the territory and get tanding. If the immaterial cultural heritage is an insight into the way people live. Intangible not actively supported and promoted, it risks cultural heritage should be seen as a factor of being lost forever or becoming a frozen prac- cohesion and integration, which produces be- tice from the past. However, this task can only nefits for both the guest and the host. succeed if the cultural heritage is given a place To make a territorial destination attractive to develop within the communities and people and competitive, it is necessary to activate are given the opportunity to live in commu- and foster communication channels between nity. local administrations, entrepreneurs, local as- CULTURECOVERY showed that people re- sociations and citizens. Through this process, ally do care about their intangible cultural her- a higher common good for all can be created, itage, are proud of it and want to see it go on to which ultimately shapes the quality of life for future generations. The key element in taking all those who live and work in the area. This, care of our intangible cultural heritage is pri- in turn, makes an area attractive and allows vate-public cooperation – together we can do the community to become the primary actor more and reach more stakeholders. Yet, there in a sustainable and socially responsible ho- is still a lot to do in terms of the preservation spitality. and recovery of our heritage. Children play a key role in preserving cultural It is an imperative in the 21st century to bu- since they are the future bearers of knowledge ild a competence not only in collections, and and skills. CULTURECOVERY hihglight- in educational and social facilities but also ed that young generations are interested in

62 learning “old” skills from the carriers of in- in museum depots. They have to be actively tangible heritage. Addressing and integrating practiced in communities and they have to be future generations will be the prime challenge actively passed on from one generation to the in safeguarding cultural diversity in general other. In this respect, the adventure to recover and intangible cultural heritage in particular. and protect intangible cultural heritage has Unlike tangible artefacts, intangible knowled- just begun. ge, skills and customs cannot be simply stored

63 This project is funded by the European Regional Development Fund Copyright 2020 INTERREG CULTURECOVERY Every effort has been made to contact the copyright holders of any and all material in this book and to obtain permission to publish. Any omissions were unavoidable and unitended and will be corrected in future volumes if the editor is notified in writing.

Editor and Project Coordinator: Thomas Huemer, BSc MSc Publications Assistance: Ulrike Elsneg, BSc MSc Designer: M-Effekt – www.der-m-effekt.at