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Official Guide EUR OPE OFFICIAL GUIDE THANK YOU & CONGRATULATIONS! We want to take a moment to acknowledge some essential people. Thank you to the hardworking awards committee, who commit to improving, streamlining, and continually elevating the awards process year-to-year. We are thrilled and grateful for our judges who give up their time to review and judge to determine our shortlist of nominees diligently and to our esteemed jury who dedicate their time and expertise to debate and deliberate over the best of the best from this year’s competition. Congratulations to all the 2021 Promax Europe Award winners and finalists! As always, you continue to inspire by setting new standards for excellence in entertainment marketing and design by producing some of the most original, refreshing, and inspirational work across the region. Sincerely, Stacy, Eileen, Sam, Joanne & Megan YOUR PROMAX AWARDS TEAM 1 EUR OPE Thank you to our 2021 JUDGES AGOSTINHO RIBEIRO FEMKE REIJN MILENA ALEXANDROVA ALESSANDRO FOSCHINI FLORIAN SACHISTHAL MILENA FILCHEVA ALEXANDER KULAKOV FRANCESCO BAGGETTA MORTEN STENSGAARD ALFONSO HUERTA FRANCOIS VAN BASTELAER NANCY THEUNISSEN AMBER BORDEWIJK FREDRIC HAMMARLUND NATALIIA VOVK ANA VICENT GERMAN SELA ORBE NICOLAI AMTER ANDREAS HOESS GILLES PRIEUR NICOLAU TUDELA BART KRAEIMA GUTI GAGAMOVA NINA FREIFRAU VON DEM BUSSCHE BENJAMIN KERNECK HELENA BRODEN NINA SCHUSTER BETIM BOZKURT HENRI WEISS OLEKSII PASICHNYK BILL BROWNING HOLGER ZEH OMER MERAL BJARTE SLINNING JAIME SAINZ PAMELA ELIA BRAM HOLZAPFEL JAN LEITZ PAUL BROLLY CARLO DE AGOSTINI JOAQUIN RODRIGUEZ MOLDENHAUER PAULA WILLIAMS CARSTEN LAKNER JP CHRISTOPHER MALITTE PAULINE RUSSELL CLEM PAVEY JUAN CARLOS ORDONEZ PETER LOPEZ COSTANZA BOMBARDA JULIAN TOPEHLEN RALUCA ANDREICA CRISTIANA FELLI JULIAN MUNRO RAQUEL SALINAS DANIEL MARINI KAROLINE BAUER RENAT TIMURSHIN DARIA TULINOVA KINGA MOLSKA RICKY CHURCHILL DAVID WILSON-NUNN LASZLO PISTAR SAMIRA GERIN-SINGH DAVID JANIMANOV LAURENT SAUVAGE SATU KETOPELTO DAVID HICKS LIEVEN VAN OVERBEKE SINISA RAUCH DAVID SEDEL LISA MAFFI SONIA GIMENEZ DESSISLAVA KRUSHEVA TOPALOVA LISA MOURADIAN STEFAN MUELLER DOMENICO GIORGIO LORENZA RADICI BLACTOT STEFANIE PFEFFER DOMINIC DAEPPEN LYUDMYLA GMYRYA STEPHAN RIEBEL ELENA PETROVA MALO BOHNSEN THOMAS MARKERT ELENA BATENKO MARCO LONARDO TILO FISCHER ELMAR KRICK MARCO PELLICCIOLI TOM STEINER EMANUELA DENTI MARIA MAROTO TONY PIPES ENIKO HARSANYI MARÍA ARGENTINA OLIVA GIL TONY LAKIN ERIC RINALDI MARK VAN MARWIJK TORD ELFWENDAHL ESTEBAN CAMP MARKUS SCHMIDT VASILIKI OIKONOMOU EVA SERRANO MATT SCARFF YANINA BARRY FABIO ARDEMAGNI MATTI ELO YANN OLEJARZ FABIO BONINU MIHAI OPRESCU YANNIS STERGIOULIS 2 EUR OPE Thank you to our 2021 JURY THEODORA BAKA VICTORIA BRADBURY COSMOTE TV NETFLIX NOELIA ALONSO ÅSA BAUER DAVID CARRIZALES SONY PICTURES ENTERTAINMENT SVERIGES TELEVISION (SVT) BINALOGUE ANNA GODUNOVA BURCIN GULSEN TNT4/MATCH PREMIER THE WALT DISNEY COMPANY ROCCO CENTRELLA BORIS GORLOV ALEX HEFTER A+E NETWORKS ITALY RT AMJH JUAN PABLO KESSLER OLENA MARTYNOVA DFL DIGITAL SPORTS STARLIGHTMEDIA CRISTINA JURA LUDO LUYKX PETER MIHOLA ANTENA TV GROUP ROMANIA MOTIONMAKERS WARNERMEDIA SERGIO ORTEGA ROBERT PRZYSZLAK DISCOVERY ITALIA TVN / DISCOVERY ANNA MUNKENBERG SEBASTIAN PFORR KENNY REYNOLDS NORDIC ENTERTAINMENT GROUP ZWEI FREUNDE - AGENTUR FÜR A+E NETWORKS UK FILM UND KONZEPTION ELENA SHANOVICH HELLINGTON VIEIRA JSC CTC NETWORK THE WALT DISNEY COMPANY EUROPE AND AFRICA SASAN ROOHI DANN SMIT JACOB WEINREICH THE WALT DISNEY COMPANY CAPEROCK TV 2 DENMARK FERNANDA ZARAGOZA BRAINBOT TV 3 EUR OPE EUROPE OF THE YEAR AWARD WINNERS TV 2 De nm a r k owe Fran nL ce lle u M 4 EUR OPE CHANNEL BRANDING Best Brand Spot Social Responsibility GOLD Announcement Spot FIGHT CANCER GOLD TV 2 DENMARK FIGHT CANCER TV 2 DENMARK SILVER MASTERS OF THE BEAT SILVER KINO TV RAINBOW AWARDS TV 2 DENMARK General Brand Campaign: Channel, Network or Platform OTT/VOD/Website/Interactive GOLD Service Spot MERRY WEIRD CHRISTMAS GOLD TV 2 DENMARK NOTHING BEATS BEING THERE TV 2 DENMARK SILVER FOX INTERVALO PROJECT SILVER THE WALT DISNEY COMPANY PLATFORM CAMPAIGN EUROPE AND AFRICA ARTE General Brand Design Package: Holiday/Seasonal Spot Channel, Network or Platform GOLD GOLD SEAMLESS MOVIES TG4 REBRAND TNT4 RED BEE CREATIVE SILVER SILVER MAX 10 M6 GLOBAL IDENTITY TV 2 DENMARK GÉDÉON Click the winner’s information to view their work. 5 EUR OPE CHANNEL BRANDING, cont. Special Event Spot Social Media Campaign GOLD for a Channel RAINBOW AWARDS GOLD TV 2 DENMARK THE ENDLESS LETTER ON INSTAGRAM STORIES RT CREATIVE LAB SILVER GREEN MENACE SILVER RT VICTORYPAGES: SOCIAL MEDIA HISTORY RT CREATIVE LAB On-Air Ident Campaign (In-House) GOLD Best Use of Social Media ITV KIDS CREATES for a Channel or Brand ITV CREATIVE GOLD SILVER DANGEROUS LIAISONS STAY HOME AND TRAVEL CHE TV CHANNEL FRIDAY! TV CHANNEL SILVER THE ENDLESS LETTER ON INSTAGRAM STORIES RT CREATIVE LAB On-Air Ident Campaign (Out-of-House) GOLD Channel Logo Design MARMOTS GO SPORTS - Across Multiple Media CURLING, BIATHLON, RACE GOLD FRANCE 3 M6 GLOBAL IDENTITY SILVER GÉDÉON WONDERLAND SILVER ARD / DAS ERSTE / LUXLOTUSLINER GMBH X-GAMES TV 2 DENMARK Click the winner’s information to view their work. 6 EUR OPE CHANNEL BRANDING, cont. Best Integrated Marketing Campaign for a Channel, Network or Platform GOLD FIGHT CANCER TV 2 DENMARK SILVER WHAT’S YOUR STORY? / WAS IST DEINE GESCHICHTE? ARD / ERSTES DEUTSCHES FERNSEHEN Channel Key Art GOLD HALLOWEEN ON TV 2 TV 2 DENMARK SILVER DPLAY | FOR CAR LOVERS DISCOVERY CREATIVE EMEA PAY TV Best Lockdown Promo GOLD GROUNDHOG DAY ON CINEMA TV CHANNEL DIGITAL TELEVISION RUSSIA, CINEMA TV CHANNEL SILVER MAX 10 TV 2 DENMARK Click the winner’s information to view their work. 7 EUR OPE PROGRAMME PROMOTION Best Programme Spot Programme Specific Logo GOLD GOLD 2020 TOKYO OLYMPICS COSSACKS LOGO FRANCE TELEVISIONS STARLIGHTMEDIA SILVER SILVER STRICTLY COME DANCING ALTERED CARBON S2 DATE ANNOUNCE TV 2 DENMARK NETFLIX CREATIVE STUDIO General Programme Holiday/Seasonal Programme Spots Image Campaign GOLD GOLD NOS4A2 CHRISTMASLAND NOS4A2 CHRISTMASLAND AMC NETWORKS INTERNATIONAL UK AMC NETWORKS INTERNATIONAL UK SILVER SILVER TREMORS NEW YEAR’S STUNT PARANORMAL ACTIVITY - NBCUNIVERSAL INTERNATIONAL THE JUMP SCARE CAMPAIGN NETWORKS GERMANY VCBS CREATIVE EMEAA ENTERTAINMENT BRANDS Special Event Programme Spots GOLD General Programme Design Package SEAMLESS MOVIES GOLD TNT4 SPY BRIDGE. SILVER NTV PARANORMAL ACTIVITY - SILVER THE JUMP SCARE CAMPAIGN X-GAMES VCBS CREATIVE EMEAA ENTERTAINMENT BRANDS TV 2 DENMARK Click the winner’s information to view their work. 8 EUROPE PROGRAMME PROMOTION, cont. Documentary or Factual Reality/Unscripted/Non-Fiction Entertainment Programme Spots Programme Spots GOLD GOLD HENRY VIII & TRUMP NATIONAL GEOGRAPHIC: V CREATIVE AT VIACOMCBS THE INCREDIBLE DR POL THE WALT DISNEY COMPANY SILVER SILVER NATIONAL GEOGRAPHIC: THE INCREDIBLE DR POL THE BACHELORETTE THE WALT DISNEY COMPANY SBS BELGIUM Entertainment/Music/Variety/ Dramatic Programme Spots Comedy Programme Spots GOLD GOLD THE QUEEN’S GAMBIT TEASER STRICTLY COME DANCING NETFLIX CREATIVE STUDIO TV 2 DENMARK SILVER SILVER WESTWORLD ALL SEASONS SPOT X FACTOR WARNERMEDIA TV 2 DENMARK Children’s Programme Spots Leisure & Lifestyle GOLD Programme Spots HBO KIDS ANIMATION SPOT WARNERMEDIA GOLD CHEF’S TABLE BBQ S1 SILVER NETFLIX CREATIVE STUDIO MINI EUROVISION SONG CONTEST ROLLINGS DANISH BROADCASTING CORPORATION SILVER BAKE OFF FLANDERS SBS BELGIUM Click the winner’s information to view their work. 9 EUROPE PROGRAMME PROMOTION, cont. Live Sports Event/Programme Spots News/Special Report GOLD Programme Spots 2020 TOKYO OLYMPICS GOLD FRANCE TELEVISIONS US ELECTION TV 2 DENMARK SILVER HANDBALL WORLD CHAMPIONSHIP SILVER TV 2 DENMARK US-ELECTION 2020 TV4 MEDIA SWEDEN Sports Programme Spots GOLD Current Affairs Programme Spots ESPN REBRAND - SAME CHANNEL, GOLD DIFFERENT NAME BBC NEWS - US ELECTIONS THE WALT DISNEY COMPANY BENELUX INK AND GIANTS SILVER SILVER FOX SPORTS - START OF SEASON SIGNE MOLDE ON FOREIGN FIELDS THE WALT DISNEY COMPANY BENELUX DANISH BROADCASTING CORPORATION Programme Spot Not Using Theatrical Films/Movies Shown Programme Footage on Television Spots GOLD GOLD 2020 TOKYO OLYMPICS SEAMLESS MOVIES FRANCE TELEVISIONS TNT4 SILVER SILVER STRICTLY COME DANCING HARMONIOUS MOVIES TV 2 DENMARK TNT4 Click the winner’s information to view their work. 10 EUROPE PROGRAMME PROMOTION, cont. Open/Titles Best Use of Social Media GOLD for a Programme WE HUNT TOGETHER GOLD UKTV CREATIVE ULTRA PERFECT DANISH BROADCASTING CORPORATION SILVER LA CASE DU SIÈCLE SILVER GÉDÉON HENRY VIII & TRUMP V CREATIVE AT VIACOMCBS Radio Spot GOLD Use of Celebrity/Influencer/Talent BBT_RADIO Using Social Media NLO TV GOLD SILVER CARTER & JERRY O’CONNELL IN PORTUGAL PASTRY CHEF ASMR SONY CREATIVE CENTER IBERIA - AXN FRIDAY! TV CHANNEL SILVER THE WALKING CÁDIZ - TEASER THE WALT DISNEY COMPANY Social Media Campaign for a Programme GOLD Best Integrated Marketing MINECRAFT Campaign for a Programme JOINT STOCK COMPANY CTC NETWORK GOLD SILVER A PERFECT PLANET DANGEROUS LIAISONS BBC STUDIOS CREATIVE CHE TV CHANNEL SILVER YOUR PRESENT HAS A PAST BBC NI CREATIVE Click the winner’s information to view their work. 11 EUROPE PROGRAMME PROMOTION, cont. Programme Key Art - Print or Digital GOLD THE QUEEN’S GAMBIT NETFLIX CREATIVE STUDIO SILVER A PERFECT PLANET BBC STUDIOS CREATIVE Programme Key Art Campaign - Print or Digital GOLD PIONERAS MOVISTAR+ SILVER VIS A VIS: EL OASIS - SANTA VIDA SANTA MUERTE THE WALT DISNEY COMPANY, EUROPE AND AFRICA Click
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