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OFFICIAL
GUIDE THANK YOU & CONGRATULATIONS!
We want to take a moment to acknowledge some essential people.
Thank you to the hardworking awards committee, who commit to improving, streamlining, and continually elevating the awards process year-to-year.
We are thrilled and grateful for our judges who give up their time to review and judge to determine our shortlist of nominees diligently and to our esteemed jury who dedicate their time and expertise to debate and deliberate over the best of the best from this year’s competition.
Congratulations to all the 2021 Promax Europe Award winners and finalists! As always, you continue to inspire by setting new standards for excellence in entertainment marketing and design by producing some of the most original, refreshing, and inspirational work across the region.
Sincerely, Stacy, Eileen, Sam, Joanne & Megan
your promax awards team
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Thank you to our 2021 JUDGES
AGOSTINHO RIBEIRO FEMKE REIJN MILENA ALEXANDROVA ALESSANDRO FOSCHINI FLORIAN SACHISTHAL MILENA FILCHEVA ALEXANDER KULAKOV FRANCESCO BAGGETTA MORTEN STENSGAARD ALFONSO HUERTA FRANCOIS VAN BASTELAER NANCY THEUNISSEN AMBER BORDEWIJK FREDRIC HAMMARLUND NATALIIA VOVK ANA VICENT GERMAN SELA ORBE NICOLAI AMTER ANDREAS HOESS GILLES PRIEUR NICOLAU TUDELA BART KRAEIMA GUTI GAGAMOVA NINA FREIFRAU VON DEM BUSSCHE BENJAMIN KERNECK HELENA BRODEN NINA SCHUSTER BETIM BOZKURT HENRI WEISS OLEKSII PASICHNYK BILL BROWNING HOLGER ZEH OMER MERAL BJARTE SLINNING JAIME SAINZ PAMELA ELIA BRAM HOLZAPFEL JAN LEITZ PAUL BROLLY CARLO DE AGOSTINI JOAQUIN RODRIGUEZ MOLDENHAUER PAULA WILLIAMS CARSTEN LAKNER JP CHRISTOPHER MALITTE PAULINE RUSSELL CLEM PAVEY JUAN CARLOS ORDONEZ PETER LOPEZ COSTANZA BOMBARDA JULIAN TOPEHLEN RALUCA ANDREICA CRISTIANA FELLI JULIAN MUNRO RAQUEL SALINAS DANIEL MARINI KAROLINE BAUER RENAT TIMURSHIN DARIA TULINOVA KINGA MOLSKA RICKY CHURCHILL DAVID WILSON-NUNN LASZLO PISTAR SAMIRA GERIN-SINGH DAVID JANIMANOV LAURENT SAUVAGE SATU KETOPELTO DAVID HICKS LIEVEN VAN OVERBEKE SINISA RAUCH DAVID SEDEL LISA MAFFI SONIA GIMENEZ DESSISLAVA KRUSHEVA TOPALOVA LISA MOURADIAN STEFAN MUELLER DOMENICO GIORGIO LORENZA RADICI BLACTOT STEFANIE PFEFFER DOMINIC DAEPPEN LYUDMYLA GMYRYA STEPHAN RIEBEL ELENA PETROVA MALO BOHNSEN THOMAS MARKERT ELENA BATENKO MARCO LONARDO TILO FISCHER ELMAR KRICK MARCO PELLICCIOLI TOM STEINER EMANUELA DENTI MARIA MAROTO TONY PIPES ENIKO HARSANYI MARÍA ARGENTINA OLIVA GIL TONY LAKIN ERIC RINALDI MARK VAN MARWIJK TORD ELFWENDAHL ESTEBAN CAMP MARKUS SCHMIDT VASILIKI OIKONOMOU EVA SERRANO MATT SCARFF YANINA BARRY FABIO ARDEMAGNI MATTI ELO YANN OLEJARZ FABIO BONINU MIHAI OPRESCU YANNIS STERGIOULIS
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Thank you to our 2021 JURY
THEODORA BAKA VICTORIA BRADBURY COSMOTE TV NETFLIX
NOELIA ALONSO ÅSA BAUER DAVID CARRIZALES SONY PICTURES ENTERTAINMENT SVERIGES TELEVISION (SVT) BINALOGUE
ANNA GODUNOVA BURCIN GULSEN TNT4/MATCH PREMIER THE WALT DISNEY COMPANY
ROCCO CENTRELLA BORIS GORLOV ALEX HEFTER A+E NETWORKS ITALY RT AMJH
JUAN PABLO KESSLER OLENA MARTYNOVA DFL DIGITAL SPORTS STARLIGHTMEDIA
CRISTINA JURA LUDO LUYKX PETER MIHOLA ANTENA TV GROUP ROMANIA MOTIONMAKERS WARNERMEDIA
SERGIO ORTEGA ROBERT PRZYSZLAK DISCOVERY ITALIA TVN / DISCOVERY
ANNA MUNKENBERG SEBASTIAN PFORR KENNY REYNOLDS NORDIC ENTERTAINMENT GROUP ZWEI FREUNDE - AGENTUR FÜR A+E NETWORKS UK FILM UND KONZEPTION
ELENA SHANOVICH HELLINGTON VIEIRA JSC CTC NETWORK THE WALT DISNEY COMPANY EUROPE AND AFRICA
SASAN ROOHI DANN SMIT JACOB WEINREICH THE WALT DISNEY COMPANY CAPEROCK TV 2 DENMARK
FERNANDA ZARAGOZA BRAINBOT TV 3 EUR OPE
EUROPE OF THE YEAR AWARD WINNERS
TV 2 De nm a r k
owe Fran nL ce lle u M
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CHANNEL BRANDING
Best Brand Spot Social Responsibility
GOLD Announcement Spot FIGHT CANCER GOLD TV 2 DENMARK FIGHT CANCER TV 2 DENMARK SILVER MASTERS OF THE BEAT SILVER KINO TV RAINBOW AWARDS TV 2 DENMARK
General Brand Campaign: Channel, Network or Platform OTT/VOD/Website/Interactive
GOLD Service Spot MERRY WEIRD CHRISTMAS GOLD TV 2 DENMARK NOTHING BEATS BEING THERE TV 2 DENMARK SILVER FOX INTERVALO PROJECT SILVER THE WALT DISNEY COMPANY PLATFORM CAMPAIGN EUROPE AND AFRICA ARTE
General Brand Design Package: Holiday/Seasonal Spot Channel, Network or Platform GOLD GOLD SEAMLESS MOVIES TG4 REBRAND TNT4 RED BEE CREATIVE SILVER SILVER MAX 10 M6 GLOBAL IDENTITY TV 2 DENMARK GÉDÉON
Click the winner’s information to view their work.
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CHANNEL BRANDING, cont.
Special Event Spot Social Media Campaign
GOLD for a Channel RAINBOW AWARDS GOLD TV 2 DENMARK THE ENDLESS LETTER ON INSTAGRAM STORIES RT CREATIVE LAB SILVER GREEN MENACE SILVER RT VICTORYPAGES: SOCIAL MEDIA HISTORY RT CREATIVE LAB
On-Air Ident Campaign (In-House)
GOLD Best Use of Social Media ITV KIDS CREATES for a Channel or Brand ITV CREATIVE GOLD SILVER DANGEROUS LIAISONS STAY HOME AND TRAVEL CHE TV CHANNEL FRIDAY! TV CHANNEL SILVER THE ENDLESS LETTER ON INSTAGRAM STORIES RT CREATIVE LAB On-Air Ident Campaign (Out-of-House)
GOLD Channel Logo Design MARMOTS GO SPORTS - Across Multiple Media CURLING, BIATHLON, RACE GOLD FRANCE 3 M6 GLOBAL IDENTITY SILVER GÉDÉON WONDERLAND SILVER ARD / DAS ERSTE / LUXLOTUSLINER GMBH X-GAMES TV 2 DENMARK
Click the winner’s information to view their work.
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CHANNEL BRANDING, cont.
Best Integrated Marketing Campaign for a Channel, Network or Platform
GOLD FIGHT CANCER TV 2 DENMARK
SILVER WHAT’S YOUR STORY? / WAS IST DEINE GESCHICHTE? ARD / ERSTES DEUTSCHES FERNSEHEN
Channel Key Art
GOLD HALLOWEEN ON TV 2 TV 2 DENMARK
SILVER DPLAY | FOR CAR LOVERS DISCOVERY CREATIVE EMEA PAY TV
Best Lockdown Promo
GOLD GROUNDHOG DAY ON CINEMA TV CHANNEL DIGITAL TELEVISION RUSSIA, CINEMA TV CHANNEL
SILVER MAX 10 TV 2 DENMARK
Click the winner’s information to view their work.
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PROGRAMME PROMOTION
Best Programme Spot Programme Specific Logo
GOLD GOLD 2020 TOKYO OLYMPICS COSSACKS LOGO FRANCE TELEVISIONS STARLIGHTMEDIA
SILVER SILVER STRICTLY COME DANCING ALTERED CARBON S2 DATE ANNOUNCE TV 2 DENMARK NETFLIX CREATIVE STUDIO
General Programme Holiday/Seasonal Programme Spots
Image Campaign GOLD GOLD NOS4A2 CHRISTMASLAND NOS4A2 CHRISTMASLAND AMC NETWORKS INTERNATIONAL UK AMC NETWORKS INTERNATIONAL UK SILVER SILVER TREMORS NEW YEAR’S STUNT PARANORMAL ACTIVITY - NBCUNIVERSAL INTERNATIONAL THE JUMP SCARE CAMPAIGN NETWORKS GERMANY VCBS CREATIVE EMEAA ENTERTAINMENT BRANDS Special Event Programme Spots
GOLD General Programme Design Package SEAMLESS MOVIES GOLD TNT4 SPY BRIDGE. SILVER NTV PARANORMAL ACTIVITY - SILVER THE JUMP SCARE CAMPAIGN X-GAMES VCBS CREATIVE EMEAA ENTERTAINMENT BRANDS TV 2 DENMARK
Click the winner’s information to view their work.
8 EUROPE
PROGRAMME PROMOTION, cont.
Documentary or Factual Reality/Unscripted/Non-Fiction Entertainment Programme Spots Programme Spots
GOLD GOLD HENRY VIII & TRUMP NATIONAL GEOGRAPHIC: V CREATIVE AT VIACOMCBS THE INCREDIBLE DR POL THE WALT DISNEY COMPANY SILVER SILVER NATIONAL GEOGRAPHIC: THE INCREDIBLE DR POL THE BACHELORETTE THE WALT DISNEY COMPANY SBS BELGIUM
Entertainment/Music/Variety/ Dramatic Programme Spots
Comedy Programme Spots GOLD GOLD THE QUEEN’S GAMBIT TEASER STRICTLY COME DANCING NETFLIX CREATIVE STUDIO TV 2 DENMARK SILVER SILVER WESTWORLD ALL SEASONS SPOT X FACTOR WARNERMEDIA TV 2 DENMARK
Children’s Programme Spots
Leisure & Lifestyle GOLD Programme Spots HBO KIDS ANIMATION SPOT WARNERMEDIA GOLD CHEF’S TABLE BBQ S1 SILVER NETFLIX CREATIVE STUDIO MINI EUROVISION SONG CONTEST ROLLINGS DANISH BROADCASTING CORPORATION SILVER BAKE OFF FLANDERS SBS BELGIUM
Click the winner’s information to view their work.
9 EUROPE
PROGRAMME PROMOTION, cont.
Live Sports Event/Programme Spots News/Special Report
GOLD Programme Spots 2020 TOKYO OLYMPICS GOLD FRANCE TELEVISIONS US ELECTION TV 2 DENMARK SILVER HANDBALL WORLD CHAMPIONSHIP SILVER TV 2 DENMARK US-ELECTION 2020 TV4 MEDIA SWEDEN
Sports Programme Spots
GOLD Current Affairs Programme Spots ESPN REBRAND - SAME CHANNEL, GOLD DIFFERENT NAME BBC NEWS - US ELECTIONS THE WALT DISNEY COMPANY BENELUX INK AND GIANTS SILVER SILVER FOX SPORTS - START OF SEASON SIGNE MOLDE ON FOREIGN FIELDS THE WALT DISNEY COMPANY BENELUX DANISH BROADCASTING CORPORATION
Programme Spot Not Using Theatrical Films/Movies Shown Programme Footage on Television Spots GOLD GOLD 2020 TOKYO OLYMPICS SEAMLESS MOVIES FRANCE TELEVISIONS TNT4 SILVER SILVER STRICTLY COME DANCING HARMONIOUS MOVIES TV 2 DENMARK TNT4
Click the winner’s information to view their work.
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PROGRAMME PROMOTION, cont.
Open/Titles Best Use of Social Media
GOLD for a Programme WE HUNT TOGETHER GOLD UKTV CREATIVE ULTRA PERFECT DANISH BROADCASTING CORPORATION SILVER LA CASE DU SIÈCLE SILVER GÉDÉON HENRY VIII & TRUMP V CREATIVE AT VIACOMCBS
Radio Spot
GOLD Use of Celebrity/Influencer/Talent BBT_RADIO Using Social Media NLO TV GOLD SILVER CARTER & JERRY O’CONNELL IN PORTUGAL PASTRY CHEF ASMR SONY CREATIVE CENTER IBERIA - AXN FRIDAY! TV CHANNEL SILVER THE WALKING CÁDIZ - TEASER THE WALT DISNEY COMPANY Social Media Campaign for a Programme
GOLD Best Integrated Marketing MINECRAFT Campaign for a Programme JOINT STOCK COMPANY CTC NETWORK GOLD SILVER A PERFECT PLANET DANGEROUS LIAISONS BBC STUDIOS CREATIVE CHE TV CHANNEL SILVER YOUR PRESENT HAS A PAST BBC NI CREATIVE
Click the winner’s information to view their work.
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PROGRAMME PROMOTION, cont.
Programme Key Art - Print or Digital
GOLD THE QUEEN’S GAMBIT NETFLIX CREATIVE STUDIO
SILVER A PERFECT PLANET BBC STUDIOS CREATIVE
Programme Key Art Campaign - Print or Digital
GOLD PIONERAS MOVISTAR+
SILVER VIS A VIS: EL OASIS - SANTA VIDA SANTA MUERTE THE WALT DISNEY COMPANY, EUROPE AND AFRICA
Click the winner’s information to view their work.
12 EUROPE
OPEN CATEGORIES
Social Media Video Asset Premium/Speciality Items/Press Kits
GOLD GOLD FIGHT CANCER THE CHRISTMAS WISH TV 2 DENMARK TV 2 DENMARK
SILVER SILVER DISNEY+ LAUNCH DATE FLEABAG PRESS KIT CHANGE ANNOUNCEMENT COSMO SPAIN THE WALT DISNEY COMPANY LTD
Interstitial Promo Best Use of Technology GOLD GOLD TRAFFIC COPS CRAZY ABOUT RT V CREATIVE AT VIACOMCBS RT SILVER SILVER PIONERAS WAR: KIDS’ DRAWINGS IN VR ANIMATION MOVISTAR+ RT CREATIVE LAB
Short-Form Promotional Content Out-of-Home Ad GOLD GOLD FIGHT CANCER (1 OUT OF 3) THE WALKING DEAD - ZOMBIE TV 2 DENMARK THE WALT DISNEY COMPANY SILVER SILVER HALLOWEEN ON TV 2 - THE ZOMBIE THE WALKING DEAD - HANDS TV 2 DENMARK THE WALT DISNEY COMPANY
Click the winner’s information to view their work.
13 EUROPE
OPEN CATEGORIES, cont.
Long-Form Promotional Content Media Planning
GOLD GOLD ITVDF20 REEL FOX INTERVALO PROJECT ZEALOT UK THE WALT DISNEY COMPANY EUROPE AND AFRICA SILVER SILVER U.S. 2020 ELECTION DEEPFAKE PROMO RT LADETTE TO LADY MAXIMUM SECURITY CLASS FRIDAY! TV CHANNEL
Funniest Promo Experiential or Stunt Promotion GOLD for a Consumer Event HENRY VIII & TRUMP V CREATIVE AT VIACOMCBS GOLD ZERO ZERO ZERO STORE SILVER SKY ITALIA GROUNDHOG DAY ON CINEMA TV CHANNEL DIGITAL TELEVISION RUSSIA, SILVER CINEMA TV CHANNEL THE WALL OF SHADOWS THE WALT DISNEY COMPANY
Marketing Video/Sizzle Reel/ Presentation (Internal or External) Best New Concept/Innovation
GOLD GOLD SEAMLESS MOVIES THE WALL OF SHADOWS TNT4 THE WALT DISNEY COMPANY
SILVER SILVER HARMONIOUS MOVIES MINECRAFT TNT4 JOINT STOCK COMPANY CTC NETWORK
Click the winner’s information to view their work.
14 EUROPE
OPEN CATEGORIES, cont.
Use of Editing Use of Animation
GOLD GOLD SEAMLESS MOVIES 2020 TOKYO OLYMPICS TNT4 FRANCE TELEVISIONS
SILVER SILVER MASTERS OF THE BEAT PETA - FREEDOM KINO TV FABLEFX
Use of Copywriting Use of Motion Graphics
GOLD GOLD HENRY VIII & TRUMP CLASSIC SCI-FI SEASON HORROR CHANNEL V CREATIVE AT VIACOMCBS AMC NETWORKS INTERNATIONAL UK
SILVER SILVER REWIND TO THE 90S - PARAMOUNT NETWORK TRAFFIC COPS VCBS CREATIVE EMEAA V CREATIVE AT VIACOMCBS ENTERTAINMENT BRANDS
Use of Music Best Direction GOLD GOLD BREAKING BAD LAUNCH PROMO STRICTLY COME DANCING NBCUNIVERSAL INTERNATIONAL TV 2 DENMARK NETWORKS GERMANY
SILVER SILVER MAX 10 ALL BUT TITANIC TV 2 DENMARK TNT4
Click the winner’s information to view their work.
15 EUROPE
OPEN CATEGORIES, cont.
Use of Original Music/Score On-Air Typography
GOLD GOLD BEATBOX MTV 2020 ERROR FOUND TNT4 VIACOMCBS CREATIVE YOUTH AND MUSIC EMEAA SILVER SILVER HARMONIOUS MOVIES TNT4 LA CASE DU SIÈCLE GÉDÉON
Use of Music with Original Lyrics Set Design (Physical or Digital) GOLD NATIONAL GEOGRAPHIC: GOLD THE INCREDIBLE DR POL EUROPEAN HANDBALL STUDIO THE WALT DISNEY COMPANY TV 2 DENMARK
SILVER SILVER THE TRANSFORMERS CHOIR AMERICAN ELECTION STUDIO VCBS CREATIVE EMEAA TV 2 DENMARK ENTERTAINMENT BRANDS
Something for Nothing Use of Sound Design GOLD GOLD SEAMLESS MOVIES SEAMLESS MOVIES TNT4 TNT4 SILVER SILVER MASTERS OF THE BEAT HIGH TENSION MADE BY SAT.1 KINO TV SEVEN.ONE ENTERTAINMENT GROUP GMBH
Click the winner’s information to view their work.
16 EUROPE
OPEN CATEGORIES, cont.
Best Work Never Seen
GOLD MOVE NETFLIX CREATIVE STUDIO
SILVER JURASSIC PARK TRILOGY - TV3 NENT CREATIVE
I’m Not Crying, You Are!
GOLD FIGHT CANCER (1 OUT OF 3) TV 2 DENMARK
SILVER FIGHT CANCER TV 2 DENMARK
Best New Talent
GOLD VIVIANN LE NENT CREATIVE
Click the winner’s information to view their work.
17 THANK YOU TO O U R SPONSORS & PARTNERS
OFFICIAL MUSIC SPONSOR
OFFICIAL VOICE OF THE 2021 PROMAX EUROPE AWARDS
18 Place an order for duplicate award statues now!
Available at promax.org
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WINNER
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