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Creativity in Car Design – the Behaviour at the Edges
The 2nd International Conference on Design Creativity (ICDC2012) Glasgow, UK, 18th-20th September 2012 CREATIVITY IN CAR DESIGN – THE BEHAVIOUR AT THE EDGES C. Dowlen London South Bank University, UK Abstract: The paper is developed from a longer evaluation of the history of car design. This larger evaluation used statistical processes for investigating the direction of history. Rather than looking at the way that design thinking and paradigms have become established in car design, the paper takes a sideways look at the variations and quirky cars that have been built, categorising them. The paper ends with a brief look at how and why novelty might become innovation and hence alter the course of the product history. This is where the novelty demonstrates significant advantages for the customer and manufacturer. Keywords: automotive design, product history, innovation studies 1. Introduction Cars have been around us since the latter part of the 19th Century. This paper is a sideways offshoot from a more rational and extensive study into the development of design paradigms in car history. It looks at oddball and off-the-wall thinking in car history and firstly, revels in the variety and secondly, asks more serious questions of how the eccentric might become an accepted innovation. 1.1 Being creative doesn‟t sell cars People do not love new ideas, particularly when they might be asked to part with money to purchase novelty. They usually purchase a product to fulfil a need or desire. Products have to work reliably and effectively. Novelty doesn‘t necessarily do that: novel aspects of products need to be tested carefully to ensure they work and they fulfil the expectations. -
Automotive Transmissions
Automotive Transmissions Second Edition Harald Naunheimer · Bernd Bertsche · Joachim Ryborz · Wolfgang Novak Automotive Transmissions Fundamentals, Selection, Design and Application In Collaboration with Peter Fietkau Second Edition With 487 Figures and 85 Tables 123 Dr.-Ing. Harald Naunheimer Professor Dr.-Ing. Bernd Bertsche Vice President Corporate Research Director and Development Universität Stuttgart ZF Friedrichshafen AG Institute of Machine Components Graf-von-Soden-Platz 1 Pfaffenwaldring 9 88046 Friedrichshafen 70569 Stuttgart Germany Germany [email protected] [email protected] Dr.-Ing. Joachim Ryborz Dr.-Ing. Wolfgang Novak Project Manager Development Engineer Development Transmission Daimler AG for Light Commercial Vehicle Mercedesstraße 119 ZF Friedrichshafen AG 70546 Stuttgart Alfred-Colsman-Platz 1 Germany 88045 Friedrichshafen [email protected] Germany [email protected] In Collaboration with Translator Dipl.-Ing. Peter Fietkau Aaron Kuchle Scientific Employee Foreign Language Institute Universität Stuttgart Yeungnam University Institute of Machine Components 214-1 Dae-dong Pfaffenwaldring 9 Gyeongsan, Gyeongbuk 70569 Stuttgart Korea 712-749 Germany [email protected] peter.fi[email protected] ISBN 978-3-642-16213-8 e-ISBN 978-3-642-16214-5 DOI 10.1007/978-3-642-16214-5 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2010937846 c Springer-Verlag Berlin Heidelberg 1994, 2011 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. -
Industrieabenteuer in Sachsen
Industrieabenteuer in Sachsen Industrieabenteuer in Sachsen Nach Kai Jensen – frei übertragen von Andreas Mascheck mit freundlicher Genehmigung seiner Witwe Allen in Ost und West ist der Trabant ein Begriff aber nur Wenige wissen um die genaue Geschichte dieses Autos und die Aufarbeitung der Industriegeschichte ist durch die politisch orientierte Geschichtsschreibung sowohl des 3. Reiches als auch der beiden deutschen Nachkriegs-Staaten recht ungenau. Große Erfindungen brachen und brechen sich ihren Weg in unser Leben nach oder mit Kriegen, hier sei an die Erfindungen des Archimedes während der Belagerung von Syrakus (Sardinien) durch die Römer bis 212 v.Chr., an die Beherrschung der Kernschmelze beim Bau der Atombombe und die durchaus nicht zivil zu sehende Eroberung des Weltraums (Peenemünde, Sputnik 1, Mercury ) erinnert, die uns seit Ende des kalten Krieges die massenweise Verwendung von sattelitengestützter Kommunikation und von Computern ermöglichte. Die massenweise Verbreitung von Verbrennungsmotoren zur Mobilisierung der Menschheit nahm ihren Anfang nach dem 1. Weltkrieg. Von nun an war klar welches Entwicklungs- und Machtpotential in den Verbrennungsmotoren liegt und wie wenig praktisch die bis dahin verwendeten Techniken waren. (Das ähnelt unserm heutigen Wissen über die Nutzung von Computertechnik – gut, aber wenig zuverlässig). Versetzen wir uns aber kurz in die Zeit vor dem 1. Weltkrieg nach Sachsen. Die Reichseinigung unter der Führung von Preußen und der gewonnene Deutsch-Französische Krieg 1871 hatte die ökonomischen und politischen Grundlagen für die sogenannte Gründerzeit geschaffen, in Deutschland dämmerte der Boom des industriellen Aufschwungs herauf. Siemens war auf dem Weg die internationale Elektroindustrie zu beherrschen, Krupp die Stahlindustrie und Autos wurden in Sachsen gebaut. 1904 begann das Industrieabenteuer des weithin unbekannten Dänen Jörgen Skafte Rasmussen, der die Industrieentwicklung in diesem Bereich nachhaltig geprägt hat, in Deutschland. -
Automobile Design History – What Can We Learn from the Behavior at the Edges?
AUTOMOBILE DESIGN HISTORY – WHAT CAN WE LEARN FROM THE BEHAVIOR AT THE EDGES? Chris Dowlen Engineering and Design, London South Bank University, UK London South Bank University, Borough Road, London SE1 0AA, UK. [email protected] Automobile design history – what can we learn from the behavior at the edges? The paper is developed from a larger evaluation of the history of automobile design. This evaluation used categorical principal component analysis to analyze the direction of the product history, investigating how automobiles developed from 1878 to the present (2013), particularly focusing on whether automobile designers appear to be working within what are termed product paradigms. Rather than looking at how design thinking and paradigms became established in automobile design, this paper takes a sideways look at the variations and quirky automobiles that have been built by investigating the outliers of the analysis and categorizing them into three categories: those that are always outside of general trends, those that are throwbacks to earlier thinking and those that are innovative and ahead of later thinking. The paper ends with a brief look at how and why novelty might become innovation and hence alter the course of the greater product history rather than remaining outliers, interesting as they are. This is where the novelty demonstrates significant advantages for the customer and manufacturer. The conclusion is that the process of investigating statistical outliers is useful and may lead to insights when investigating changes, developments and innovations and their causes. Keywords: automotive design; product history, principal components analysis, innovation, outliers, out-of-the-box thinking 1. -
QUATTRO QUARTERLY SPRING 2009 100 Years EUROPOINT of by Elaine Catton I’M Not Very Good with Birthdays; I Even Forgot My Husband’S Once — That Didn’T Go Down Well
20 QUATTRO QUARTERLY SPRING 2009 100 Years EUROPOINT of by Elaine Catton I’m not very good with birthdays; I even forgot my husband’s once — that didn’t go down well. However, it has been diffi cult to avoid noticing that 2009 marks an important milestone for Audi — its centenary, no less. IT STRUCK ME, THEREFORE, THAT THIS Horch was thinking farther ahead and Ehrenfeld near Cologne, A. Horch & Cie might be a good time to brush up on some envisioning great things for expanding the later moved to Reichenbach, before finally Audi history. While Audi’s market position power and scope of the automobile. settling in the Saxon town of Zwickau in in the U.S. may sometimes seem like one of The largely unsung hero at the side of 1904. Clearly, moving a car factory was an a niche player, it does no harm to remember August Horch was the engineer Hermann easier task in those days. that the company has its roots in the very Lange, whom Horch met early in his career Anyone who has ever seen a vehicle built dawning age of the automobile. in Leipzig. When Horch moved to work with by August Horch is well aware that they are When Carl Benz first unleashed his Benz Carl Benz, he took Lange with him as Senior imposing and luxurious pieces of machinery Patent-Motorwagen on an unsuspecting Engineer. built for discerning and, above all, extremely world, an 18-year old boy from the German Apparently frustrated by his inability to wealthy customers. Almost all of the ground town of Winningen was busy following in bring to fruition any of his own ideas, Horch work for this was laid during the ten years his father’s footsteps as a blacksmith. -
Anniversary Dates 2021 Audi Tradition 2 Anniversary Dates 2021
Audi Tradition Anniversary Dates 2021 Audi Tradition 2 Anniversary Dates 2021 Contents Anniversaries in Our Corporate History September 1996 March 1966 25 years Audi A3 ...................................................4 55 years Last DKW passenger car ..........................13 March 1991 April 1956 30 years Audi Cabriolet ..........................................5 65 years DKW Electric Schnelllaster ......................14 May 1991 December 1956 30 years End of production of Audi quattro .............6 65 years Start of production of DKW Munga off-road vehicle ...................................................15 August 1991 30 years Audi S4 ....................................................7 February 1951 70 years ago August Horch died ............................16 September 1991 30 years Audi 80 (B4) .............................................8 October 1931 90 years Horch twelve-cylinder .............................17 September 1991 30 years Audi quattro Spyder and February 1931 Audi Avus quattro concept cars ...............................9 90 years DKW F1 .................................................18 September 1986 October 1926 35 years Audi 80 (B3) ...........................................10 95 years First Horch eight-cylinder ........................19 August 1976 End of 1916 45 years Audi 100 (C2) .........................................11 105 years DKW Dampfkraftwagen .........................20 January 1971 1901 50 years Vorsprung durch Technik ........................12 120 years First Horch automobile..........................21 -
How DKW Changed the Automotive World
Tradition Communications Peter Kober Press Spokesperson for Tradition Tel: +49 841 89-39628 e-mail: [email protected] www.audi -mediaservices.com How DKW changed the automotive world • 80 years ago: the DKW F1 was the world’s first volume-produced car with front-wheel drive • Its triumphal career began in 1931 • The last DKW models left the assembly lines in Argentina and Brazil in 1968 Ingolstadt, February 16, 2011 – The first Audi advertising with the ‘Vorsprung durch Technik’ slogan appeared 40 years ago, in 1971. Even then this technical leadership claim was well and truly justified. If we look back another 40 years we find DKW, one of the companies that later became Audi, introducing its F1 model at the 1931 International Automobile Exhibition in Berlin – the world’s first high- volume production car with front-wheel drive. Jörgen Skafte Rasmussen acquired a majority shareholding in Audi Werke AG of Zwickau, Germany in August 1928. He planned to stimulate sales by installing his eight-cylinder engines in the large Audi models, but competition from America was strong, and during the world economic crisis from the end of 1929 onwards Audi found itself facing increasingly severe financial problems. A new product with greater market appeal was urgently needed to ensure the company’s survival. In October 1930 Rasmussen decided that an entirely new small car should be developed in the shortest possible time. Its design was to be based on the water- cooled DKW twin-cylinder motorcycle engine, with front-wheel drive and a lightweight steel chassis frame. Rasmussen allowed the designers only six weeks to finish their work. -
Fact Sheet XXL DTM Norisring July 1/2, 2017
FACT SHEET XXL Round 4 DTM NORISRING July 1/2, 2017 Home round At the nearby Norisring, Schaeffler and campaigner Mike Rockenfeller are aiming to thrill the fans Rule of three … Schaeffler and Audi The third generation of the Partners on and off Audi RS 5 DTM in detail p. 8 the race track p. 20 2 3 Loyal Schaeffler ambassador Mike Rockenfeller competes Editorial sporting the Schaeffler colors The 2017 DTM season for the sixth time in 2017 promises to become an extremely balanced one. Following the first three race weekends, the top four campaign- ers are within only eight points of each other in Jörg Walz the standings. Now, the Vice President DTM is heading for the Communications and Marketing Schaeffler Norisring, the season’s Automotive highlight. The flair of a city street circuit, celebs galore and a program loaded with exciting enter- tainment – the Norisring is dubbed “the DTM’s Mo- naco” with good reason. Located just 30 kilometers from Schaeffler’s headquarters, the Norisring event is also our home round. Obviously, at Schaeffler, we’re again keeping our fingers crossed particular- ly for Mike Rockenfeller who managed an outstand- ing start to the season in his Audi RS 5 DTM. And to The DTM has been delivering top-class touring car racing for more than 30 years. all the fans at the venue: Enjoy the event! The German manufacturers, Audi, BMW and Mercedes-Benz, and renowned drivers, Motorsp ort battle for positions and points within the range of thousandths Contact Schaeffler Technologies AG & Co. KG Communications and Marketing Schaeffler Automotive Industriestr. -
Fact Sheet XXL DTM Lausitzring May 19/20, 2018
Active in motorsport with Congenial factory commitment since the 1980s +++ Initially active in quintet DTM in the 1990s +++ Factory- Premium partner Schaeffler, manufacturer Audi, fielding team Phoenix Racing, backed comeback in 2004 driver Mike Rockenfeller and the Schaeffler Audi RS 5 DTM race car – these season +++ Also involved in players are jointly battling for points and trophies in the 2018 DTM Formula E, rallycross, GT and TCR racing +++ Long-standing partnership with Schaeffler Auto Union DKW F89 1950 Audi A4 from 1995 in production car sector +++ Cage-Guided INA Needle Bearing Overrunning Alternator Pulley Titles and victories Left: examples of Schaeffler Schaeffler has celebrated technologies at Audi triumphs in series such as: Innovative technology group +++ Motorsport as a platform for technology between DTM, Formula E, WEC, 24 H Le Mans, road and race track +++ Has been supporting DTM teams and drivers since the 1980s 24 H Nürburgring, +++ Has been naming sponsor of the Schaeffler Audi since 2011 +++ Responsible for Formula E Dakar Rally and the powertrain technology of the championship-winning team in Formula E 1 x drivers’ champion endurance rallies WEC 2 x drivers’ world champion 2 x manufacturers’ world champion 13 x 24 H Le Mans winner DTM/Super Touring Cars 10 x drivers’ champion (DTM) Audi A5 Sportback from 2007 Audi SQ7 from 2016 4 x manufacturers’ champion (DTM) Thermal Management Module Electromechanical Roll Stabilizer 12 x drivers’ champion (STW) 8 x manufacturers’ champion (STW) Rally 2 x drivers’ world champion -
Tomorrow Experiencing Technology with Schaeffler
tomorrow Experiencing technology with Schaeffler ⋅ Experiencing technology with Schaeffl er Experiencing ⋅ technology with Schaeffl Innovation ⋅ Issue 2/2020 The path to success How good ideas turn into game-changing inventions tomorrow Issue 2/2020 ⋅ Innovation In|no|va|ti|on; - [in΄ vā΄sh n] Innovation is commonly defined as the “carrying out of new combinations” that include “the introduction of new goods, ... new methods of production, ... the opening of new markets, ... the conquest of new sources of supply ... and the carrying out of a new organization of any industry.” [...] In economics, management science, and other fields of practice and analysis, innovation is generally considered to be the result of a process that brings together various novel ideas in such a way that they affect society. [...] Source: Wikipedia contributors. (2020, November 12). Innovation. In Wikipedia, The Free Encyclopedia. Retrieved 13:41, November 17, 2020, from https://en.wikipedia.org/w/index.php?title=Innovation&oldid=988354740 tomorrow tomorrow on the internet subscription tomorrow as a digital magazine tomorrow for downloading We’ll be pleased to include with additional features as an e-paper or PDF you on our distribution list www.schaeffler-tomorrow.com www.schaeffler.de/tomorrow [email protected] Editorial a breakthrough when users adopt the outcome as a meaningful improvement. Starting on page 32, you’ll find some examples of failed ideas. They also show that in many cases it wasn’t the idea itself that was flawed, but that other factors pre- vented its breakthrough. As mentioned earlier, in- novation is a process involving many steps and challenges. -
Creativity in Car Design – the Behaviour at the Edges
The 2nd International Conference on Design Creativity (ICDC2012) Glasgow, UK, 18th-20th September 2012 CREATIVITY IN CAR DESIGN – THE BEHAVIOUR AT THE EDGES Chris Dowlen London South Bank University Abstract: The paper is developed from a longer evaluation of the history of car design. This larger evaluation used statistical processes for investigating the direction of history. Rather than looking at the way that design thinking and paradigms have become established in car design, the paper takes a sideways look at the variations and quirky cars that have been built, categorising them. The paper ends with a brief look at how and why novelty might become innovation and hence alter the course of the product history. This is where the novelty demonstrates significant advantages for the customer and manufacturer. Keywords: Automotive design, Product history, Innovation studies 1. Introduction Cars have been around us since the latter part of the 19th Century. This paper is a sideways offshoot from a more rational and extensive study into the development of design paradigms in car history. It looks at oddball and off-the-wall thinking in car history and firstly, revels in the variety and secondly, asks more serious questions of how the eccentric might become an accepted innovation. 1.1. Being creative doesn’t sell cars People do not love new ideas, particularly when they might be asked to part with money to purchase novelty. They usually purchase a product to fulfil a need or desire. Products have to work reliably and effectively. Novelty doesn’t necessarily do that: novel aspects of products need to be tested carefully to ensure they work and they fulfil the expectations. -
Fact Sheet Xxl Product Innovations the Last Seven Decades
FACT SHEET XXL PRODUCT INNOVATIONS THE LAST SEVEN DECADES SUCCESS STORY From components to globally active system manufacturer: the transformation of Schaeffler TIME LAPSE HERE’S TO THE NEXT 70 Milestones from Think about tomorrow today: 70 years of Schaeffler p.10 the future of Schaeffler p.20 2 EDITORIAL Dear Readers, 70 years ago the company Schaeffler was founded On the road with a case of samples Dr. Georg Schaeffler in Herzogenaurach by the broth- demonstrates the INA roller ers Dr. Georg Schaeffler and Dr. bearings to potential customers Wilhelm Schaeffler. The histor- in traditional fashion with a collection of demo items ical overview of our company, enclosed in this edition of ‘tomor- row,’ uses the genesis of the com- pany and the successful products that Schaeffler has created as its focal point. Today, as 70 years ago, our entrepreneurial courage, our employee orientated culture, our technological know-how and Maria-Elisabeth Schaeffler-Thumann our long-term thinking are the Shareholder of the Schaeffler Group key factors in how Schaeffler has evolved into a worldwide technol- ogy corporation. The success of Schaeffler as a company is based upon the complete competence and high motivation of our dedicated staff – in the past, present and future. We would like to thank our employees for their accomplishment, and our customers and partners for the trust that they have placed in their cooperation with Schaeffler. Our heritage and the rise of our successful family company inspire us for our future plans. In particular, we will continue our global course of growth by investing in new sites and factories as well as in research and development, for we will implement our corporate strategy staying true to our motto, ‘togeth- er we move the world,’ and decisively shape ‘mobility for tomorrow.’ Yours Maria-Elisabeth Schaeffler-Thumann FRO M SUITCASE CONTACT Schaeffler AG Communication and Marketing [email protected] TO Industriestr.