Compete Plus Jan 2020 2.Cdr

No more Martyrs, Please 04

Can Stories Tell Themselves? 07

Being Social CONT. ON PAGE NO. 03 Content

Being No more Martyrs, The Can Stories Tell Social Please Somnambulist Themselves? 03 04 05 07 Dressing Up Student corner - For Your Dream Job Hip Hop-The Celebration of Grievances 08 09 03 Being Social -By Dr. Malay Patel | Assistant Dean, UWSL

from outside it may not appear a huge problem a s t h e c o m p a n y c a n e a s i l y s h u n t h e responsibility by calling it a personal opinion, but imagine a scenario where company itself is trying hard to operate in a rigid or not a very supportive environment, like in the case study. In such a situation, those who want to create problem for that company, will have a free hit to score maximum.

The best remedy is to train your bowler, not to cross the crease even if it is about the social network; even if it is entirely a matter of personal choice. Here the institution’s role is very important as any attempt by company to educate their incoming employees about behavior on social network may be considered as a regimented move, therefore registering great amount of discontent among them. It may appear as an intrusion into their private and social life. If the same thing is taught as a part of curriculum, there are possibilities of having better response and thus leading to an effective result. Given the present scenario where a huge on social network is contemporary to the amount of information about an individual is amount of engagement that a student is Another perspective for students is that, many available in the public domain, one cannot having in various online groups. companies nowadays utilize social networking afford to be careless about the content which for talent acquisition. Nobody would want to he or she might be putting on the social There is a need of a proper course for students narrow down the employability chances just network. This growing threat would make of premier institutes like IIMs and IITs to make because of something that they posted on corporations more sensitive and alert to them aware about a potential threat to their Facebook or other social media sites. scrutinize those who have social network career, a threat that they would casually create footprints which may ultimately jeopardize the for themselves. The amount of focus that an IIM Industry will have to convince educators to put image of the company. or IIT student gets at the time of recruitment is some thoughts on it. The concerns of tremendous and hence makes it difﬁcult for the government may possibly lead to some Basis of this write-up is taken from the Harvard organizations to keep control on the social stringent laws for social networking and would Business Review case study ‘We Googled You’ , networking background that he or she may become obligatory for the industry to make where Fred Western is facing dilemma of bring along with themselves to the work. employees comply with those laws. However, making a decision whether to hire Mimi when we talk about today where no concrete Brewster for his China operation, especially Recently, almost on daily basis we saw some guideline is available, it makes this issue after when Virginia Flanders, VP-HR did some person being set under criminal charges for completely reliant upon government’s Googling, where she found Mimi’s involvement putting content, which is inﬂammatory to the disposition and later on their uncertain into protests against WTO and China’s scenario. Media, in such situation would not only decision. A company cannot afford this kind of treatment of a rebellious journalist through show who the person is but also would reveal uncertainty. some online posts. The issue of being careless his association with any organization. Though,

1 Weiss, R. (2013). Social media's impact on hiring, management and discipline: what every employer needs to know. Lexology. http://www.lexology.com/library/detail.aspx?g=57195a7e-e298-4e25-b1be-3a41a446b9df accessed on September 6, 2014.

2 Coutu, D. (2007). We Googled You. Harvard Business Review - Case Study.

3 Oracle. (2012). Social Recruiting Guide: How to Effectively Use Social Networks. http://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CBwQFjAA&url=http%3A%2F%2Fwww.oracle.com%2Fus%2Fmedia1%2Feffectivel y-use-social-networks-1720586.pdf&ei=e4sKVMK5J5GPuASv8IDgBg&usg=AFQjCNGimi2aw9TdtebK2hpGD2OtGyfuuA&bvm=bv.74649129,d.c2E accessed on September 6, 2014 04 No more Martyrs, Please -By Ronakk Tijoriwala, Sem 2, USLM

The peace walk contingent not only caught the attention of the people passing by and working in the nearby areas but also attracted the nearby villagers and walked along with other till the very end.

USLM Additional-Director Preeti Das was not behind in vetting her anger against the perpetrators of the Pulwama attack and lives lost. However, she was more concerned about the incident being coloured in politics and polarizing people.

“Acts like these often end up being politicised and end up polarising people. Marches such as these are gestures asking all to keep the anger and not the hatred,” Preeti said.

UID-Administration ofﬁcer Chirag Rayka, who was part of the peace march, was not behind putting is anger and rage over the Pulwama attack.

“My heart bleeds when a devout son of soil lost Chanting slogans ‘Bharat Mata ki Jai’ and The rage and anger wan omnipresent while the his life in such incident. I pay my last respects to ‘Vande Mataram’, a strong contingent of over contingent was raising the slogans and it was our lost brethren. But this is enough,” Chirag 500 people (student, faculty and staff) from not without reason if one looks back at the said. Karnavati University took part in a peace walk Pulwama incident that ripped off lives of 44 on February 18 (Monday) to pay their homage to soldiers. “Now I want concrete action from government the martyrs of Pulwama terrorist. in the manner the terror attack perpetrators The underlying feeling can be understood when understands. And no more martyrs, please,” The 5-km peace walk took off from Adalaj UWSB Administration-Director Kishore further adding he said. crossroads on Sarkhej-Gandhinagar Highway Bhanushali minced no words while expressing sharp at 9:05 am and reached the university his rage, anger and concern and echoed the PM Dental (KSD) final-year student Ishan Aghera campus at around 10 am. Narendra Modi stand on terrorism. was in a state of shock when he first heard about the incident. The 20-year-old young and T h e c o n t i n g e n t – h o l d i n g p l a c a r d s “Now the time for talk is over and the dynamic student was one of the many students remembering the martyrs and condemning perpetrators of the ghastly act should be who kept the decibel high while sloganeering. the terrorist attack, among others - gathered replied in the only manner they understand,” under the National Flag in the campus near Bhanushali said. “Respecting the selfless sacrifices of CRPF main gate and stared sloganeering in jawans in the Pulwama attack and standing thunderous tone. A two-minute of silence was On the one side they were mourning the death united as a nation, we the students and staff of observed in memory of the lost army souls in of sons of the soil then on the other hand they KU are with Indian defence in spirit and word,” the terrorist attack. And the peace walk were paying their last respects and homage to Ishan said. concluded with the national Anthem. lost lives. However, revenge was written all along. “Moreover, raising slogan in support of the Students, teachers and staffs from all the five martyrs and against the perpetrators can be constituent colleges of KU-Karnavati School of “My heart goes to the family and kin of the understood. But the value of a lost life and its Dentistry (KSD), Unitedworld Institute of Design martyrs of the Pulwama attack. Our martyrs impact on their family goes beyond anyone’s (UID), Unitedworld School of Business (UWSB), may rest in peace. But now is the time to send comprehension. Let’s isolate the perpetrators Unitedworld School of Law and Unitedworld the perpetrators to the hell and nothing less,” of the attack on the international level and School of Liberal Arts & Mass Communications said Sandeep Nagotra, Assistant Professor, make them understand terrorism will take them ( U S L M ) w a l k e d s h o u l d e r t o s h o u l d e r UWSL. nowhere,” he added. showcasing their unflinching commitment and solidarity to martyrs family. 05 The Somnambulist

-By Aritra Sarkar, Univation

quest! Ghosts are not less than treasures, isn't it? Hard to ﬁnd one!"

Harry is the son of our oldest maid, Mrs. Smith. We are of the same age and grew up together like siblings. He is a partner in crime, a brother, a protector.

My grandparents took care of me after my parents died in a car accident. So, except them, I only have Harry whom I can call family. And he w a s a l w a y s t h e r e w i t h m e a f t e r m y grandparents expired last winter.

But, days have passed, I didn't see Harry! He probably went to visit his family on the mainland. But why didn't he return!!

I reached the main gate, the rusty grills made a screeching sound that broke the silence of this gloomy night. An owl was hooting nearby, making the night even more ominous.

I started running towards the forest. Is the sound The faintest echoes of the gushing wind Tonight's different though, the sound is coming coming from the direction where, I believe, I reverberated through the forest trees and from the outside where the forest starts. visited that dreaded pet cemetery? Is it just the orchestrated a hypnotic melody like the sound of the blowing wind through the woods moonlight sonata! Harry, the cook of the house, once told me the or is someone crying? It is possibly the latter, I The hollow sound resonated through the halls, forest has many secrets hidden in the mist. murmured. like a hushed voice, calling me by my name. It The pet cemetery, not much far from the had a somnolent effect that made me sleepy, mansion, is a place people avoid after dark. Near the pet cemetery, I saw a silhouette, a man yet I started walking towards it like a Many people went missing, rumor has it!! wearing a hat, kneeling down before a grave, somnambulist. sobbing. "Can't we visit it tonight", I asked Harry... The empty hallways engulfed in darkness now Harry frowned, didn't reply. I wearily strolled towards him. seem brighter, inviting me towards the "What happened?", I asked. uncanny sound. “Harry!! I want to visit that place at night, will you The grandeur of this mansion can be observed help me, please?" The stranger looked at me and like he saw a in the congruous blend of modernity and ghost, uttered, "Oh my god", in a bafﬂing tone. traditional design elements that people from Harry nodded his head in disapproval, "No "It's you?", the stranger, an aged man, asked me. far away used to come and experience every madam, I can't. That place is cursed! People go day. either insane or missing." I recognized the voice, I heard it somewhere, but I don't know the person in front of me. Sadly, now, the spider web on the ceilings, pale I smirked, "huh, that's what superstitious people walls, unclean ﬂoors, and rusty and broken say. You are not like them, are you?" "Do I know you?", I asked the teary-eyed man. crystal chandeliers only give subtle cues of that “It's me, Harry!!" long-forgotten history. "No madam, you have your ways of persuading me! But this is something I really want you to I was stunned by his answer, I started thinking, The mansion is quite big for me alone, but not stop pondering." How is this possible? I saw him a few days ago. enough for me to hide from all the dead people I We came here at the same spot to visit the pet see every night. People called me insane, "I want to see the ghosts of the pet cemetery", I cemetery together along with our dog Barky. locked me in a room. The door couldn't stop the chuckled. "And I order you to accompany me!" dead to enter the room though. And when they "What kind of a cruel joke is this?", I shouted in couldn't reach me, they hushed in my ear. They "Yes mistress", Harry answered helplessly. anger. conspired something. I tried to hear but alas, they didn't want me to know. "We go tonight! It will be like an adventurous 06 The Somnambulist

-By Aritra Sarkar, Univation

"We found the dead body of our pet dog near clearly. cemetery drove you crazy! the pond, never found you. As if you vanished These injections will make sure that the into thin air!", said the stranger. The pond has a long history of people drowning. nightmares become your reality! And people spread many rumors that just like The doctor will have his share so that you "Do you remember anything?" the cemetery, the pond houses many evil remain like this while I enjoy the riches- the "How come you didn't age a bit? You are spirits. mansion, the property, and the assets. wearing the same dress as the night you went And one day I will transfer you to an asylum. missing." Suddenly, I heard Barky. Enjoy your last few days here, Cassandra." "People thought, maybe, I killed you” “Barky..come on boy..here...here.." "Am I hallucinating?" Harry's frosty demeanor and the greed in his "It must be the medicines", the stranger was I followed the barking sounds... eyes was enough to make me remember what asking all these frantically. People warned that I should not go near this happened that night. Harry gave me an pond after dark. But I'm fearless tonight. I have injection while we were on our way to the pet Now I started observing him a little more closely. to find out the truth. cemetery. He locked me down in my room. I Grey hair, wrinkles, but still looks similar, it's became a prisoner in my own house. obviously Harry. But how is this even possible? Again I started thinking about that stranger. Tears welled up in my eyes. I started feeling And Barky died? I saw her sometimes. But she Who was he? Why would he impersonate Harry? sleepy..the hypnotic sound of the gushing wind doesn't come to me now! started calling me by my name again. I have to I suddenly fell down and started rolling towards visit the pet cemetery. I have to find Barky. "We searched for you for more than a month, the pond..as if the water is attracting me. It then we gave up!" wants to drown me tonight. "Where is Barky", I yelled. People said it is the cursed pet cemetery that took you, Cassandra." I tried to clasp the nearby creeping plants, grab "You killed it, in a rage of insanity, people say so!" the branches of the small trees, but all in vain. "I returned home and I couldn't find you, Harry. "No, I didn't, I can't." It’s been probably a week." The water is engulfing me. I'm drowning. C a n ' t "But I'm not so sure about your grandparents "A week? Its been 20 years Cassandra", Harry breathe...ahhhh..ahhhhh....help...Harryyyyyyyyy... though", Harry smirked. shouted. .!! "What did you do? What did you do??" "You are not a dream, you have probably "I'm here, Cassandra!", said Harry, while trying to become one of them. The ghosts of the pet restrain me. My voice echoed through the empty hallways! cemetery." To my utter surprise, I woke up in my room!! I recognized Harry but who are these other "No, I stay in the mansion alone now. people? A doctor, a nurse and a father from the Please come and join me, Harry! nearby church. The silence in that big mansion is killing me. I want to be with you like we used to be. Please "Thank you for saving me, Harry. I saw an aged don't leave me here Harry." man and he was pretending to be you, Harry."

Suddenly, the ﬁgure vanished in front of my "Calm down Cassandra. It was just a nightmare! eyes!! There's nothing to worry about. You will be "HARRY!!", I shouted, in a mufﬂed voice. alright", said Harry.

The cemetery is playing with my mind. I saw Harry whispered something into the doctor's Harry last week. We came here last week. Who ears. The nurse approached me with an was that aged man pretending to be Harry? injection, "Cassandra, you will be ﬁne! Just relax and take rest." And what happened to Barky? I need to ﬁnd her! Everyone started leaving. Harry bade goodbye First, I need to check near the pond. Its where to everyone. The father blessed Harry before everything happened, the stranger said. leaving.

“Barky...Barky....where are you!" Harry came near me and whispered, "That night I rushed through the bushes and bamboo trees. when we went to visit the cemetery, the dog The pond is near. died. And you became 'insane' just like the Thank god it's a full moon tonight. I can see 'rumors'. People say the ghosts of the pet 07 Can Stories Tell Themselves? -By Sambit Kumar Pradhan, Asst. Professor, Visual Communication, UID

“Wait! Don’t jump! Please…” fastest when served within a good story. While only if a story is told. Retold. we might not find enough time for them in our “Words, are our most powerful source of magic.” rushing lives these days, we all yearn to; Stories can perhaps form by themselves but whether we admit it or not. They were the primal they cannot tell themselves. They need us. So, if -J K Rowling, Harry Potter and the Deathly modes of education. They have been the you have a story you must tell it. You owe it to Hallows modes of communication across cultures, your story. It is your responsibility. Otherwise, it ethnicities and generations. They entertained, will decay and fall into rot; a pernicious decay I sometimes pause without realizing and informed, enthralled and inspired. And they also which could cause harm without you even marvel at the sheer ingenuity of languages. have been instruments of propaganda on one realizing it. Telling a story not only gives new life They are perhaps the most enduring, end and on the other hand they have had the to the story but also brings one catharsis and adaptable and collaborative of all human power to bring about revolutionary changes. makes space for positivity to fill in, especially if innovations. Their sheer numbers across the And they still continue to do so. Having said this, the story is a tough one to tell. Such stories when world stand testament to the immense a story has no value if it is not told and retold. shared have the power to heal, inspire capacity of the human mind. Since their origin forgiveness, bring people together and be the they have taken a life of their own. They evolve, Born first out of one’s experience or creativity, a triggers of constructive change. they adapt, they amalgamate and lend story too needs to be nourished and nurtured. A themselves to media beyond just the verbal story grows when it is shared. Every time it is told, Do you have a story? and the written. And like any other life forms only it takes on a little something of its teller. And as it Tell it. Now! the fittest have survived. One of the major is told and retold over and over, far and wide it reasons for that I like to believe is that those gradually sinks its roots deeper within and often “… let me jump with you. We’ll swim together.” languages had good stories to tell. across cultures, societies and humanity itself. It spreads out its branches which sometimes Apart from music, stories are perhaps the most flower and even bear new fruits. And these fruits universal levellers for our species. Everyone seed more stories and over time, an entire loves a good story. Knowledge is absorbed the ecosystem of stories begins to flourish. All this, 08 Dressing Up For Your Dream Job -By Kunj Ganatra, Trainer-Language & Soft Skills, Unitedworld School of Business

UWSB had a great placement season last Formal trousers and shirt: job proﬁles for all semester and still continues as we reached a levels; suitable for all premises. A well ironed century last month, with more than a 100 pair of pants and full sleeved shirt (preferably students already placed with renowned plain color) never fails to impress corporate, pan India and overseas. The placement team, along with the faculties, has worked hard all year long to provide the best training but in the end, it all depends on the students how well they bat when on the pitch with a thousand pairs of eyes observing from a 360 degree angle.

Our corporate world revolves around much more than the degree certificates you carry in a file. Of course those matter the most but with the new age methods of interview rounds, one is expected to be well dressed every single minute. You never know when you receive a telephone call saying they are video calling you in the next 5 minutes for your dream job profile and those 5 mins are also allotted so you can find a disturbance-free zone with good internet occasions at home and not the workplace… the connectivity. So what exactly does it mean with interviewer is looking for an employee and not a being interview-ready all the time? light bulb who can light the entire office

Let’s decode what comes under formals and casual dressing that can be part of your Bright prints and colours: These aren’t your wardrobe staple for fresher’s: fancy Diwali dinners. An interviewer needs to listen to your answers and not count the Suits: if you are appearing for a senior profile Kurta and straight pants: for girls who are not number or colors and prints on your clothes, it’s job in an official environment like an office or very comfortable wearing pants & shirt. Also, if a total loss of concentration any company premises you are appearing for a teaching job or a profile in hospitality Metals: Golds and Silvers: Well, include bronze Blazers: if you are appearing for a senior profile as well… no medal shiny metal colors in clothes job but meeting your interviewer in a cafe or Dark colored Straight Simple Denims and Plain please! Keep your Diwali wardrobe away until over coffee at a club Block-colored Collared tee when meeting the the celebration time interviewer very informally at their residence, for a media house as a freelance, a writer with Remember, it takes only 30 seconds to scan a the publisher at a cafe or any informal situation. candidate and 31st second to reject the person from their appearance. What needs to be strictly avoided at a fresher level: Following all these tips is going to help you as a Ragged or narrow jeans and round neck/v- fresher, but certainly not going to fetch you the neck tees: Definitely a no-no. Reserve those for job for which you shall be asked to answer your relaxed weekends and fun night outs with questions with confidence and trust your friends unless you want a job as a disc jockey or knowledge and degrees. It’s like a great a sales expert at a funky clothing showroom commercial movie… the script, the acting as well as the production and packaging has to be great to make it reach the 100 crore club. Anarkali and heavy dupatta dresses: Simple A-line dresses would still be OK for a banking job or as a sales staff; the heavy dresses and flowy anarkalis shall have to wait for personal 09 Student Corner Hip Hop-The Celebration of Grievances -By Agrya Srivastava Semester-2, USLM

consisting of Ice Cube, Doctor Dre, Eazy-E, MC Ren, and DJ Yella, released various songs on these issues; their album “straight outta Compton” of 1982 was a hit in the black community and talked about how ‘they were gangsters and should not be messed with’, their single “dopeman” talked about the drug culture in the American ghettos, their hit songs (arguably the best) “fuck the police” talked about how common police brutality was for the blacks in America and about how they aren’t scared to ﬁght the law even if that means a prison sentence as long as their people live without fear.

The same period saw the rise of many other Hip Hop artists, or “rappers” (rap stands for ‘Rhythmic Alternative Poetry’, meaning “reciting a poem with rhythm”). Some popular names were Tupac Shakur, Notorious B.I.G, Marshall “Eminem” Mathers III, Run-D.M.C., Rakim, and Humble Beginnings support system. In complete purity, hip hop has many more, all of them changing lives and no one objective meaning and function, but it being icons for generations to come. The world is a place that is always bustling with means a lot of different things for different activities. The variety of events happening at individuals. A lot of times, rappers affiliated with various the same time, simultaneously, without external gangs used Hip Hop to bring peace and soothe overlapping, is astounding. Though these Hip Hop, a movement that saw its rise alongside inter gang relations. One of the most famous activities are mostly developmental on a the white punk bands of the 80s, shared a case was of Tech N9ne (member of the blood wholesome level, there is no harm in saying that common motive; to speak against the system. gang) making songs with a rapper from a rival there have also been instances where the The only clear difference was that the punks gang, ‘the crips’. Thus, for gang members, Hip results have been more or less negative and were speaking against the system to get out of Hip served as a way to smoothen gang have propagated unintended oppression and the suburbs and to gain attention through relations to end gang violence. classic alienation of promised rights. This, or political edginess, while the hip hop movement maybe that some were just born with problems sought to speak about systematic oppression, up to their neck. mainly of the African-American community in the United States. Wherever there has been problems, some or the other form of relief, where it be folktales to Emerging from the factual roots to blues music, calm villagers who’s villages were razed, or the and America’s raging disco fever, the gospels that were sung to give people hope in innovative techniques of spurring poetry with a besieged kingdoms, or the use of theatre to rhythmic flow, and cultural unity, Hip Hop spread awareness, or the use cotton picking became not just the America’s black culture’s equipment by African slaves of the Caribbean prodigal son, but also the voice towards the to create a rhythm to put their grievances into unjust practices happening in the society. words which will be sung for generations to honour the fight their freedom. As one can see, With time, specifically in the ‘80s, Hip Hop these methods of expressing one’s grievances seeped into the African-American gang have existed since the beginning of time. The culture, and became an integral part of the newest such movement that has emerged, is same. Those mildly affiliated with gang Hip Hop. activities, or not, were faced with police brutality at an alarming rate. Thus, for groups Hip hop, in its purest form, is essentially anything like the NWA, Hip Hop became a way to voice out one perceives. Anyone facing grievances, hip the issues faced by the members of the black hop is everything from a tool of expression to a community on a daily basis. The NWA, a group 10 Student Corner

Cultural Changes and Mainstreaming- Enter 2005, the Hip Hop trend went dormant for However, there are still some people who a signiﬁcant time, due to the popularity of pop, continue to represent the same values of Hip The game was changed in multiple ways with and later house and dance music. Though Hop which were present in the Gen-Zero the debut of Eminem’s hit album ‘Slim Shady’, there were some, like Lil Wayne and T-pain who rappers. Rappers like Bobby ‘Logic’ Tarantino which took the whole nation by storm, due to a managed to stay relevant, the rise didn’t talk about suicide, gay acceptance, Trump’s very important factor that is usually overlooked; happen again till 2013. controversial immigration policies, corporate he was white. Marshall, unlike his professional mental hammering, the misuse of rap culture, counterparts, talked about issues like domestic This was a new chapter in the saga of Hip Hop. exploitation, and much more. J.Cole, another abuse, broken family relations, drug abuse and New rappers, like 21 Savage, Tyler the Creator, such individual, is an icon in the lyrical Hip Hop withdrawal, and many more. The reason all Denzel Curry, and many more emerged into the scene. these were important because the majority of rap scene. A new trend of having stage names the American population could relate to that began with the word ‘lil’ emerged. A Today, rap has marginally separated itself from something common. This sparked an era of plethora of new rapper, Lil Uzi Vert, Lil Yachty, Lil the genre of rap, and has been divided into ‘white rap’, which put it in the mainstream light Pump, Lil Peep, and many more came into the three major types; lyrical, mumble, and for one’s own viewing pleasure. So far, Eminem spotlight. The new age rap is heavily critiqued, melodic, all three subtypes being majorly self holds many awards, including a Grammy, for as it generally talks about material wealth and explanatory. his excellence in the ﬁeld of music and the sexualizes the whole of the female gender. But cultural, rightly-timed shift in the Hip Hop scene one should understand that Hip Hop is not just of the states, without which one could say about rapping. goodbye to the popular culture. 11 Student Corner

Subcontinental Whispers open to the question of subjectivity. For him, Hip Beatboxers, DJs, Freestylers, and Rappers, each Hop meant showing off your achievements and serving a unique and important function of talking about future goals. their own. Some of the first to pop up were Coming to the Indian Subcontinent, there has “7Bantaiz” and “Doperdelics”. Today, Dharavi been a strong emergence of Hip Hop and a In the midst of 2015, the streets of Bombay saw has about 7-10 known Hip Hop crews, and constant rise of the same. The reasons were the rise of another form of hip hop, which would countless others on the rise. These crews meet, s i m p l e ; u n c o n d i t i o n a l p o v e r t y , m a s s eventually take the country by storm, so much compete, battle and overall try to enjoy off the systematic exploitation, rising economic and so that Bollywood would invest in songs to be endorphins being released by the ever such social inequality, cultural negligence, and made exclusively from this genre for various hit happening event that celebrates the truest and much more. movies, and going as far as to making a movie the purest form of Indian Hip Hop. upon it; Gully Hip Hop. This started from the The origins of Hip Hop culture in India were of biggest slum in the world; Dharavi. two types; rap music inspired directly from the black culture of the states, and the rap-pop Dharavi, a slum in Bombay, or rightly put, the hybrid brought by Punjabi NRIs. Early Indian Hip slum of Bombay, has seen countless struggles, Hop was associated with the Punjabi culture, hardships, conflicts, and its fair share of due to various reasons. Artists like Mika Singh, regional disequilibrium. Even though this was Honey Singh and many others sparked the the case, the community has always soared movement and soon became commercial. In through these backlashes through an no time, the Bollywoodization of the Punjabi uncommon display of unity, regardless the styled Hip Hop took place and these artists gender, creed, caste, and most importantly, became commercial undisputedly. The religion. Born from the ashes of the fallen and Bollywood songs of and around the year 2010 the grace of the united, the gen-X “Dharavites” were made up of mainly three elements; struggle with one or the other problems, but P u n j a b i r a p m u s i c , s t a n d a r d i s s u e have acquired the strength and knowledge Bollywoodized words , and English rap in while necessary to counter the same. appropriating the ghetto black culture of the states. The release of songs like “isey kehte hai Enter; Hip Hop crews. The face of Dharavi was hip hop” by Honey Singh, which talks about him regionally changed forever with the creation of becoming famous, fantasizing about bringing crews of various artists who did their part in home a Grammy award, taking names of glorifying and celebrating their struggles and of western Hip Hop artists. For him, this is hip hop, those who came before. These crews have and one can’t nullify his claims, as Hip Hop is everything from graffiti artists, EmCees, B-Boys, Campus: Karnavati Knowledge Village, 907/A Uvarsad, Dist. Gandhinagar - 382422 Tel: 079 3053 5083, 3053 5084