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Volkswagen Autoeuropa Agenda 2014PT Volkswagen Autoeuropa Agenda 1 o grupo Volkswagen 2 o enquadramento económico da Volkswagen Autoeuropa em Portugal 3 a Volkswagen Autoeuropa 4 a comunicação na Volkswagen Autoeuropa O grupo Volkswagen 9.728.000 veículos produzidos 208 Modelos de veículos 572.800 colaboradores Stand: 31.12.2013 106 Fábricas Incluindo componentes América do norte 4 fábricas Ásia Europa 22 fábricas 37 fábricas* América do sul África do sul 9 fábricas 3 fábricas *dos quais 13 fábricas na Alemanha Agenda 1 o grupo Volkswagen 2 o enquadramento económico da Volkswagen Autoeuropa em Portugal 3 a Volkswagen Autoeuropa 4 a comunicação na Volkswagen Autoeuropa Enquadramento económico nacional Portugal – principais indicadores 2013 2012 % PIB (milhões €) 152.910 154.583 -1,1% Exportações (milhões €) 49.975 45.347 +10,0% Importações (milhões €) 56.616 56.015 +1,0% Taxa de desemprego (%) 15,3 16,9 -9,6% Inflação (%) 0,27 2,8 -90,3% Grupo Volkswagen Vendas (milhões €) 197.007 192.676 +2,2% Volkswagen Autoeuropa Vendas em % PIB 1,0 1,3 -0,2 Vendas em % exportações 3,4 4,2 -19,0 Fonte: PIB – World Economic Outlook Databases/ restante: INE A produção automóvel em Portugal - 2013 Total Volkswagen Autoeuropa 154.016 91.200 veículos veículos PSA Peugeot Citroën 36,8% Mitsubishi Fuso Truck 2,4% V.N. automóveis 0,8% 59,2% Toyota Caetano 0,7% Fonte: ACAP Agenda 1 o grupo Volkswagen 2 o enquadramento económico da Volkswagen Autoeuropa em Portugal 3 a Volkswagen Autoeuropa 4 a comunicação na Volkswagen Autoeuropa Volkswagen Autoeuropa. Uma fábrica multiproduto 1995 2010 MPV I MPV II Sharan Sharan SEAT Alhambra SEAT Alhambra Ford Galaxy 2006 Convertible Eos 2008 Coupé Scirocco 2014 Coupé Novo Scirocco 2.000.000 Volkswagen Autoeuropa 1 de Julho de 2013 1.000.000 Scirocco 17 de Julho de 2013 1.100.000 m2 Parque industrial Unidade de negócios de cunhos e Carroçarias Pintura Montagem cortantes/ ATEC – academia de formação Prensa s Dados e factos 2013 91.200 1,6 1.266 unidades produzidas mil milhões de euros milhões de euros (volume de vendas) (investimento em novas tecnologias de 1999 a 2013) Dados e factos 2013 3.606 colaboradores 308 em outras fábricas do grupoVolkswagen. Parque industrial da Volkswagen Autoeuropa. 16 fornecedores 2.100 colaboradores Empresa Peças principais SPPM Pintura (peças plásticas) Inapal plásticos Peças plásticas Webasto Teto Eos Tenneco Sistema de exaustão Vanpro Bancos Benteler Eixos Faurecia Pára-choques Continental-Lemmerz Pneus Principais mercados (janeiro - dezembro 2013) 29,46% Germany 16,18% China 10,86% UK 7,49% Austria 4,66% North America 4,39% Switzerland 3,82% France 3,02% Spain 2,41% Japan 2,36% Belgic 0,81% Portugal 14,54% Rest of the world Agenda 1 o grupo Volkswagen 2 o enquadramento económico da Volkswagen Autoeuropa em Portugal 3 a Volkswagen Autoeuropa 4 a comunicação na Volkswagen Autoeuropa COMUNICAÇÃO Overview 2013 | Top-down communication strategy OFFLINE Relatório de Sustentabilidade 2012 ONLINE SHOP FLOOR DRESS CODE Dress code 70x100 posters para as áreas; Flash Newsletter; Flash TV; Intranet; Artigo Autogramm (VW AG); Encarte jornal „Autoeuropa“ Dress code | Media coverage VOLKSWAGEN RUN 2013 DADOS E FACTOS 2013 2531 PARTICIPANTES 374 COLABORADORES ESGOTADA 20 DIAS ANTES DO EVENTO Programa Responsabilidade Social e Corporativa | 2014 RSC 2014 RSC 2014 Integração programa RSC no plano estratégico da empresa BRANDING RSC 2014PT Volkswagen Autoeuropa Obrigada pela vossa atenção. .
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