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A-Ha Photographer Just Loomis a-ha photographer Just Loomis This project is a result of my desire to present the a-ha photographs that Jeri Heiden began work as chief art were born through the open and collaborative spirit of the late 1980’s. director in 1982 at Warner Brothers It was a time of great creative trust. Work was produced organically Records during one of the most prolific out of the elements and feel of each individual situation. It was not periods of the music industry. Her micromanaged and second-guessed around a computer monitor by a work can be seen on over 350 album committee. You were hired and sent off based upon your work and campaigns where she has received a gut feeling from the creative people involved. It was an incredibly 3 Grammy nominations. She is the empowering way of working. It put you on the line. You had to deliver. owner and creative director of SMOG Jeff and Jeri sent me off to London in 1985 where I first met a-ha on the design in Los Angeles. Just Loomis began photography in set of Take on Me. We became fast friends, all of us young, ambitious 1975. He worked extensively in the and dedicated. The cover of Hunting High and Low is the result of this --- music industry and received a Grammy friendship and trust and a sort of instinctual searching process … I nomination for his cover, Hunting High wanted a dark, mysterious place with beautiful natural light and strange Jeff Ayeroff, legendary music creative, and Low. After working as a fashion other people in the picture. Mags suggested the dog. Jeff said, “… we started his career at A&M Records photographer in Milan and New York, need some girls.” in 1974. Creative “czar” at Warner he focused on fine art photography. Brothers and Virgin Records he was His book As We Are was published in a-ha and I always worked this way, through all the covers, the tour in instrumental in the careers of Madonna, October 2010 and was nominated for Brazil, instinctively trusting that we would find the image. We always did. The Police and directors David Fincher the 2011 German Photobook Prize. and Michel Gondry. He is currently His exhibition, As We Are and The a-ha owner and creative director of Shangri photographs, will be on display at the La music in Santa Monica, California. Stenersen Museum, Oslo, February 2011. He is currently working on his next book. a-ha photographer Just Loomis Jeri Heiden began work as chief art director in 1982 at Warner Brothers This project is a result of my desire to present the a-ha photographs that Records during one of the most prolific were born through the open and collaborative spirit of the late 1980’s. periods of the music industry. Her It was a time of great creative trust. Work was produced organically work can be seen on over 350 album out of the elements and feel of each individual situation. It was not campaigns where she has received micromanaged and second-guessed around a computer monitor by a 3 Grammy nominations. She is the committee. You were hired and sent off based upon your work and owner and creative director of SMOG a gut feeling from the creative people involved. It was an incredibly design in Los Angeles. Just Loomis began photography in empowering way of working. It put you on the line. You had to deliver. 1975. He worked extensively in the Jeff and Jeri sent me off to London in 1985 where I first met a-ha on the --- music industry and received a Grammy set of Take on Me. We became fast friends, all of us young, ambitious nomination for his cover, Hunting High and dedicated. The cover of Hunting High and Low is the result of this Jeff Ayeroff, legendary music creative, and Low. After working as a fashion friendship and trust and a sort of instinctual searching process … I started his career at A&M Records photographer in Milan and New York, wanted a dark, mysterious place with beautiful natural light and strange in 1974. Creative “czar” at Warner he focused on fine art photography. other people in the picture. Mags suggested the dog. Jeff said, “… we Brothers and Virgin Records he was His book As We Are was published in need some girls.” instrumental in the careers of Madonna, October 2010 and was nominated for The Police and directors David Fincher the 2011 German Photobook Prize. a-ha and I always worked this way, through all the covers, the tour in and Michel Gondry. He is currently His exhibition, As We Are and The a-ha Brazil, instinctively trusting that we would find the image. We always did. owner and creative director of Shangri photographs, will be on display at the La music in Santa Monica, California. Stenersen Museum, Oslo, February 2011. He is currently working on his next book..
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