Iowa State University Capstones, Theses and Retrospective Theses and Dissertations Dissertations 1978 Original plates to demonstrate the application of design criteria to selected alphabets Barbara Jane Bruene Iowa State University Follow this and additional works at: https://lib.dr.iastate.edu/rtd Part of the Advertising and Promotion Management Commons, Art and Design Commons, Marketing Commons, and the Public Relations and Advertising Commons Recommended Citation Bruene, Barbara Jane, "Original plates to demonstrate the application of design criteria to selected alphabets " (1978). Retrospective Theses and Dissertations. 7953. https://lib.dr.iastate.edu/rtd/7953 This Thesis is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Retrospective Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact
[email protected]. Original plates to demonstrate the application of design criteria to selected alphabets by Barbara Jane Bruene A 'nl.esis Submitted to the Graduate Faculty in Partial Fulfillment of The Requirements for the Degree of MASTER OF ARTS Department: Applied Art Major: Applied Art (Advertising Design) .. ______ _ ..J _ Signatures have been redacted for privacy Iowa State University Ames, Iowa 1978 Copyright@ Barbara Jane Bruene, 1978. All rights reserved. 1193102 ii TABLE OF CONTENTS Page INTRODUCTION 1 CHARACTERISTICS OF CALLIGRAPHY 5 Line 5 Legibility 6 CRITERIA 8 Composition 8 Expressiveness 14 A HISTORY OF SELECTED ALPHABETS 16 DESCRIPTION OF ORIGINAL PLATES 20 CONCLUSIONS 25 SOURCES CITED 28 APPENDIX 29 Glossary 30 Calligraphers 32 1 INTRODUCTION Roman letters have served much of the western world for more than two thousand years.