CURRICULUM VITAE

Peeraya Hanpongpandh Student Affairs and Corporate Communication, Bangkok University [email protected], [email protected]

ACADEMIC AND PROFESSIONAL QUALIFICATIONS

August 1998-2002 University of Iowa, Iowa City, IA, U.S.A Doctor of Philosophy, Mass Communication Emphasis: Public Relations, Integrated Relationship Management

June, 1993-1994 Ball State University, Muncie, IN, U.S.A Master of Arts Emphasis: Public Relations, Integrated Marketing Communications

February, 1988-1992 Bangkok University, Bangkok, Thailand Bachelor of Arts Emphasis: Public Relations, Advertising

AREAS OF EXPERTISE

o Public Relations and Branding o Relationship Management o Integrated Marketing Communications o Community-based Research o Community and Student Engagement o Holistic Creativity Learning o The Holistic Development & Co-curricular Project o University Social Responsibility o Corporate Social Responsibility WORK EXPERIENCES

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2017-present Vice President to the President for Student Affairs and Corporate Communication Bangkok University, Thailand

2015-2017 Assistant to the President for Student Affairs Bangkok University, Thailand

2011-2015 Dean, School of Communication Arts Bangkok University, Thailand

2008-2017 Advisory Committee, Master Program for Communication Arts Graduate School, Bangkok University, Thailand

Advisory Committee for Communication Arts Major Bangkok University International College, Thailand

2008-2011 Public Relations Lecturer School of Communication Arts, Bangkok University, Thailand

2008-2010 Public Relations Committee Chair Bangkok University Alumni Association

2004-2007 Chair, Public Relations Department School of Communication Arts, Bangkok University, Thailand

2002-2003 Public Relations Lecturer School of Communication Arts, Bangkok University, Thailand

Spring 2000 Teaching Assistant Journalism and Mass Communication, University of Iowa, U.S.A

Fall 1998 Research Assistant Dance Department, University of Iowa, U.S.A

1994-1998 Public Relations Lecturer Bangkok University, Bangkok, Thailand

April, 1997 Freelance Public Relations Practitioner Hachett Fillipacchi Post-ACP Co.Ltd., Bangkok, Thailand

1996-1997 Event Coordinator Association of Ship for Southeast Asian Youth Program, Bangkok, Thailand

April-June, 1997 Freelance Consultant Hitso Record Company, Bangkok, Thailand

June-September, 1994 Fund-Raising and Corporate Relations Intern Indiana Repertory Theatre, Indianapolis, IN, U.S.A 3

BOOKS/ARTICLES/PAPERS

Hanpongpandh, P. (2016). The Holistic Development through Co-curricular Activities: A Case Study of BU 360˚ Leadership Program. Paper presented at The 15th APSSA International Conference 2016, Chiang Mai University, Chiang Mai, Thailand

Hanpongpandh, P. (2016). Holistic Vision for Education Reform in Thailand: The Initiative Move of THAILAND CHANGE Project. Paper presented at The 15th APSSA International Conference 2016, Chiang Mai University, Chiang Mai, Thailand

Hanpogpandh, P. (2015). “From CSR to USR: Repositioning public relations' role in university social responsibility practices in Thailand.” Journal of communication arts. Vol. 33, No. 2 (Apr.-Jun. 2015) p. 57-71.

Hanpongpandh, P. (2010). “Holistic Relationship management as a Reforming Paradigm of Public Relations in Thailand.” BU Academic Review. The 48th Anniversary Issue. Volume 5. Bangkok University.

Hanpongpandh, P. (2007, March). Deconstructing Education Marketing in Thailand. Paper presented at the Hawaii International Conference on Social Sciences, Hawaii, U.S.A.

Hanpongpandh, P. (2006, July-September). Linking Morality and Spirituality to Community Relationship: An Alternative Public Relations Approach. Executive Journal. Bangkok, Thailand: Feungfa Printing.

Hanpongpandh, P. (2006, July). Doing Academic Work in Asia in the Global Age: The Mismatch of Education and Local Culture in Thailand. Paper presented at the 2006 Association for Cultural Studies Crossroads Conference, Bilgi University, Istanbul, Turkey

Hanpongpandh, P. (2006, March). Re-conceptualizing Thai Public Relations Research: The Rationale for Co-operative Inquiry. Paper presented at the 9th Annual International Public Relations Research Conference, Miami, FL, U.S.A.

Hanpongpandh, P. (2005, June). “Case 18: Burson-Marsteller’s DepressionAwareness Campaign in Thailand.” Book Chapter in International and Intercultural Public Relations, by Michael Parkinson and Daradirek Ekachai. U.S.A.: Prentice Hall

Hanpongpandh, P. (2004, March). Critical ethnographic approach to cross-cultural relationship management: The tale of Thai Cuisine entrepreneurs across national border. Paper presented to Public Relations Division of the International, Interdisciplinary Public Relations Research Conference, Miami, FL

Hanpongpandh, P. (2003, May). Buddhist public relations model for Thai community 4

development: Theoretical and practical implications. Paper presented to Public Relations Division of the International Communication Association, San Diego., CA.

Hanpongpandh, P. (2002, March). Linking morality and spirituality to community enterprise success: A need for local network and state-civic collaborative alliances. Paper presented to Communication Sciences Division of the Fifth International, Interdisciplinary Public Relations Research Conference, Miami, FL.

Hanpongpandh, P. (2002, May). Conceptualizing relational integration and Buddhist public relations: Critical and cultural perspectives of community development in Thailand. Paper presented to the Public Relations Division of the International Communication Association, Seoul, Korea.

Hanpongpandh, P. (2000, June). “Toward Relationship Management Integration Concept: Building Cooperative Relationships in the Global Business Market.” Paper presented at the International Communication Association Conference, Acapulco, Mexico.

Hanpongpandh, P. (2000, August). Integrated Relationship Management as a Reforming Paradigm of Thai Corporations during the Post-Crisis: The Case Study and the [Re]construction of Social Values. Paper presented at the Association for Education in Journalism Mass Communication Conference, Phoenix, AZ.

Berkowitz, D. & Hanpongpandh, P. (1999). Trust, Communication, and Quality Relationships in the Workplace: Comparing views of CEOs and Top communicators. Paper presented at the Association for Education in Journalism Mass Communication Conference, New Orleans, LA.

Hanpongpandh, P. (January, 1998). Vision of Public Relations Practitioners for Crisis Communication in Thailand. Bangkok, Thailand: Krungtape-Turakit.

Disayawattana, S. & Hanpongpandh, P. (1997). “Technological Investment and Newswork.” Executive Journal. Bangkok, Thailand: Feungfa Printing.

Lerkrang, P., Iiumshutta, P., & Hanpongpandh, P. (1998). Planning for Public Relations. Bangkok, Thailand: Bangkok University Printing.

Pravichai, S., Mahasinpaisan, T., & Hanpongpandh, P. (1998). Writing for Public Relations. Bangkok, Thailand: Bangkok University Printing.

Hanpongpandh, P. (1995). “Global Market: New Approach for Public Relations.” Executive Journal. Bangkok, Thailand: Feungfa Printing.

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