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Die Neue Medialität Des Lesens: Ebooks Und Ebook- Reader“

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Die Neue Medialität Des Lesens: Ebooks Und Ebook- Reader“ DIPLOMARBEIT Titel der Diplomarbeit „Die neue Medialität des Lesens: eBooks und eBook- Reader“ Verfasserin Daniela Drobna, Bakk.a phil Angestrebter akademischer Grad Magistra der Philosophie (Mag. phil.) Wien, im Februar 2013 Studienkennzahl lt. Studienblatt: A 332 Studienrichtung lt. Studienblatt: Deutsche Philologie Betreuer: Assoz. Prof. Dr. Günther Stocker Inhaltsverzeichnis 1. Einleitung ............................................................................................................................... 1 2. Medientheoretische Einleitung ............................................................................................... 5 2.1. Definition Buch, eBook und eBook-Reader ...................................................................... 5 2.2. Medienevolution und Paradigmenwandel ....................................................................... 11 2.3. Medium und Medialität ................................................................................................... 18 2.4. Entwicklung von eBooks und eBook-Readern ............................................................... 22 2.5. Trends .............................................................................................................................. 26 3. Theorie der neuen Medialität des Lesens ............................................................................. 31 3.1. Paratexte .......................................................................................................................... 32 3.1.1. Typotopographie ............................................................................................................. 35 3.1.2. Glossen ............................................................................................................................ 40 3.2. Quantität und Paginierung ............................................................................................... 43 3.3. Ordnungssysteme und Speicherkapazitäten .................................................................... 47 3.4. Die Materialität: Haptik und Sensorik ............................................................................. 50 3.5. Die Kulturtechnik Lesen ................................................................................................. 55 4. Methodologischer Zugang ................................................................................................... 62 4.1. Ableitung der forschungsleitenden Fragestellungen ....................................................... 62 4.2. Methodenwahl ................................................................................................................. 64 4.2.1. Befragung ........................................................................................................................ 65 4.2.2. Stichprobe ........................................................................................................................ 67 4.2.3. Datenauswertung ............................................................................................................. 68 5. Empirische Ergebnisse ......................................................................................................... 69 5.1. Technisches Verständnis ................................................................................................. 70 5.2. Medienverständnis & Terminologie ................................................................................ 72 5.3. Wertigkeit der Medien ..................................................................................................... 76 5.4. Kaufverhalten und Medienauswahl ................................................................................. 77 5.5. Das Lesen ........................................................................................................................ 84 5.6. Haptik .............................................................................................................................. 87 5.7. Mobilität .......................................................................................................................... 90 5.8. Paginierung ...................................................................................................................... 92 5.9. Einflussgrößen der Textdarstellung ................................................................................. 94 5.10. Sonstige Funktionalität .................................................................................................... 95 i 5.11. NutzerInnenprofile .......................................................................................................... 97 6. Schlussteil ............................................................................................................................ 99 Anhang......................................................................................................................................... 106 Literaturverzeichnis ..................................................................................................................... 107 Interviewleitfaden ........................................................................................................................ 123 TeilnehmerInnenmatrix ............................................................................................................... 125 Interviewtranskripte ..................................................................................................................... 127 Interview 1 ................................................................................................................................ 127 Interview 2 ................................................................................................................................ 134 Interview 3 ................................................................................................................................ 139 Interview 4 ................................................................................................................................ 146 Interview 5 ................................................................................................................................ 153 Interview 6 ................................................................................................................................ 158 Interview 7 ................................................................................................................................ 166 Interview 8 ................................................................................................................................ 171 Interview 9 ................................................................................................................................ 176 Interview 10 .............................................................................................................................. 181 Datenkodierung ........................................................................................................................... 187 Auswertung Interview 1 ............................................................................................................ 187 Auswertung Interview 2 ............................................................................................................ 197 Auswertung: Interview 3 ........................................................................................................... 204 Auswertung: Interview 4 ........................................................................................................... 218 Auswertung: Interview 5 ........................................................................................................... 231 Auswertung: Interview 6 ........................................................................................................... 240 Auswertung: Interview 7 ........................................................................................................... 253 Auswertung: Interview 8 ........................................................................................................... 264 Auswertung: Interview 9 ........................................................................................................... 274 Auswertung: Interview 10 ......................................................................................................... 285 Abstract ........................................................................................................................................ 297 Lebenslauf ................................................................................................................................... 299 ii 1. Einleitung „Man kann am Kindle wirklich lesen.“1 Das Buch ist eines der zentralen Medien, welches sich parallel zu kulturellen, medialen und gesellschaftlichen Entwicklungen verändert und (weiter)entwickelt. Die zugehörige Kulturtechnik des Lesens ist nicht nur eine Technik des entsprechenden Mediengebrauchs, sondern unterliegt ebenfalls einer laufenden Transformation und ist immer Ausdruck ihrer medialen Umstände: „Das Lesen ist nicht nur eine abstrakte Operation der intellektuellen Erkenntnis: der Körper spielt dabei eine Rolle, es steht mit einem Raum in Zusammenhang und in Bezug zu einem selbst oder zu anderen Menschen.“2 Medien konstruieren Wirklichkeit, sie prägen durch ihre Beschaffenheit nicht nur ihre Nutzung, sondern auch die Wahrnehmung ihrer NutzerInnen:
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