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TrendSiters Digital Content And Web Technologies 4th EDITION Sam Vaknin, Ph.D. Editing and Design: Lidija Rangelovska Lidija Rangelovska A Narcissus Publications Imprint, Skopje 2002-9 Not for Sale! Non-commercial edition. © 2002, 2009 Copyright Lidija Rangelovska. All rights reserved. This book, or any part thereof, may not be used or reproduced in any manner without written permission from: Lidija Rangelovska – write to: [email protected] or to [email protected] Visit the TrendSiters Web Site: http://samvak.tripod.com/busiweb.html Internet – A Medium or a Message? http://samvak.tripod.com/internet.html World in Conflict and Transition http://samvak.tripod.com/guide.html ISBN: 9989-929-23-8 Created by:LIDIJA RANGELOVSKA REPUBLIC OF MACEDONIA Additional articles about Digital Content on the Web: http://samvak.tripod.com/busiweb.html Essays dedicated to the new media, doing business on the web, digital content, its creation and distribution, e-publishing, e-books, digital reference, DRM technology, and other related issues. http://samvak.tripod.com/internet.html Visit Sam Vaknin's United Press International (UPI) Article Archive – Click HERE! This letter constitutes a permission to reprint or mirror any and all of the materials mentioned or linked to herein subject to appropriate credit and linkback. Every article published MUST include the author bio, including the link to the author's web site. AUTHOR BIO: Sam Vaknin ( http://samvak.tripod.com ) is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He served as a columnist for Central Europe Review, PopMatters, Bellaonline, and eBookWeb, a United Press International (UPI) Senior Business Correspondent, and the editor of mental health and Central East Europe categories in The Open Directory and Suite101. Between 1999-2002, he served as the Economic Advisor to the Government of Macedonia. Visit Sam's Web site at http://samvak.tripod.com Table of Contents E-books and e-publishing The Future of Electronic Publishing I. The Disintermediation of Content II. E(merging) Books III. Invasion of the Amazons IV. Revolt of the Scholars V. The Kidnapping of Content VI. The Miraculous Conversion VII. The Medium and the Message VIII. The Idea of Reference IX. Will Content ever be Profitable? X. Jamaican OverDrive - LDC's and LCD's XI. An Embarrassment of Riches XII. The Fall and Fall of p-Zines XIII. The Internet and the Library XIV. A Brief History of the Book XV. The Affair of the Vanishing Content XVI. Revolt of the Poor - The Demise of Intellectual Property XVII. The Territorial Web XVIII. The In-credible Web XIX. Does Free Content Sell? XX. Copyright and Free Online Scholarship XXI. The Second Gutenberg, or How Michael Hart Revolutionized the Internet XXII. The E-book Evangelist XXIII. Germany’s Copyright Levy XXIV. The Future of Online Reference XXV. Old Reference Works Revived XXVI. The Six Sins of the Wikipedia XXVII. Battle of the Titans – Encarta vs. Britannica XXVIIII. Microsoft Embraces the Web - Encarta and MS Student XXIX. The Encyclopedia Britannica XXX. Project Gutenberg’s Anabasis XXXI. The Ubiquitous Project Gutenberg XXXII. The Content Downloader’s Profile XXXIII. The Economics of Conspiracy Theories XXXIV. Games People Play Web Technology and Trends How to Surf the Internet Safely Cyber (Internet) Narcissists and Psychopaths Thoughts on the Internet’s Founding Myths Regulate the Internet! I. Bright Planet, Deep Web II. The Seamless Internet III. The Polyglot Internet IV. Deja Googled V. Maps of Cyberspace VI. The Universal Interface VII. Internet Advertising – What Went Wrong? VIII. The Economics of Spam and the Nigerian Scam IX. Don’t Blink – Interview with Jeffrey Harrow X. The Case of the Compressed Image XI. Manage IT – Information Technology at a Crossroads The Internet, the Economy, and the Digital Divide I. The Internet – A Medium or a Message? II. The Internet in the Countries in Transition III. Leapfrogging Transition IV. The Selfish Net – The Semantic Web V. The Law of Technology VI. Metaphors of the Net VII. The Solow Paradox VIII. Decision Support Systems IX. Education and the Internet as Public Goods X. The Ghost in the Net XI. Wanted: An East European Ataturk XII. The Industrious Spies XIII. Leapfrogging to Cellular Telephony Author: Sam Vaknin Contact Info: [email protected]; [email protected] E-BOOKS AND E-PUBLISHING The Future of Electronic Publishing First published by United Press International (UPI) UNESCO's somewhat arbitrary definition of "book" is: ""Non-periodical printed publication of at least 49 pages excluding covers". The emergence of electronic publishing was supposed to change all that. Yet a bloodbath of unusual proportions has taken place in the last few months. Time Warner's iPublish and MightyWords (partly owned by Barnes and Noble) were the last in a string of resounding failures which cast in doubt the business model underlying digital content. Everything seemed to have gone wrong: the dot.coms dot bombed, venture capital dried up, competing standards fractured an already fragile marketplace, the hardware (e-book readers) was clunky and awkward, the software unwieldy, the e-books badly written or already in the public domain. Terrified by the inexorable process of disintermediation (the establishment of direct contact between author and readers, excluding publishers and bookstores) and by the ease with which digital content can be replicated - publishers resorted to draconian copyright protection measures (euphemistically known as "digital rights management"). This further alienated the few potential readers left. The opposite model of "viral" or "buzz" marketing (by encouraging the dissemination of free copies of the promoted book) was only marginally more successful. Moreover, e-publishing's delivery platform, the Internet, has been transformed beyond recognition since March 2000. From an open, somewhat anarchic, web of networked computers - it has evolved into a territorial, commercial, corporate extension of "brick and mortar" giants, subject to government regulation. It is less friendly towards independent (small) publishers, the backbone of e-publishing. Increasingly, it is expropriated by publishing and media behemoths. It is treated as a medium for cross promotion, supply chain management, and customer relations management. It offers only some minor synergies with non-cyberspace, real world, franchises and media properties. The likes of Disney and Bertelsmann have swung a full circle from considering the Internet to be the next big thing in New Media delivery - to frantic efforts to contain the red ink it oozed all over their otherwise impeccable balance sheets. But were the now silent pundits right all the same? Is the future of publishing (and other media industries) inextricably intertwined with the Internet? The answer depends on whether an old habit dies hard. Internet surfers are used to free content. They are very reluctant to pay for information (with precious few exceptions, like the "Wall Street Journal"'s electronic edition). Moreover, the Internet, with 3 billion pages listed in the Google search engine (and another 15 billion in "invisible" databases), provides many free substitutes to every information product, no matter how superior. Web based media companies (such as Salon and Britannica.com) have been experimenting with payment and pricing models. But this is besides the point. Whether in the form of subscription (Britannica), pay per view (Questia), pay to print (Fathom), sample and pay to buy the physical product (RealRead), or micropayments (Amazon) - the public refuses to cough up. Moreover, the advertising-subsidized free content Web site has died together with Web advertising. Geocities - a community of free hosted, ad-supported, Web sites purchased by Yahoo! - is now selectively shutting down Web sites (when they exceed a certain level of traffic) to convince their owners to revert to a monthly hosting fee model. With Lycos in trouble in Europe, Tripod may well follow suit shortly. Earlier this year, Microsoft has shut down ListBot (a host of discussion lists). Suite101 has stopped paying its editors (content authors) effective January 15th. About.com fired hundreds of category editors. With the ugly demise of Themestream, WebSeed is the only content aggregator which tries to buck the trend by relying (partly) on advertising revenue. Paradoxically, e-publishing's main hope may lie with its ostensible adversary: the library. Unbelievably, e-publishers actually tried to limit the access of library patrons to e-books (i.e., the lending of e-books to multiple patrons). But, libraries are not only repositories of knowledge and community centres. They are also dominant promoters of new knowledge technologies. They are already the largest buyers of e-books. Together with schools and other educational institutions, libraries can serve as decisive socialization agents and introduce generations of pupils, students, and readers to the possibilities and riches of e-publishing. Government use of e-books (e.g., by the military) may have the same beneficial effect. As standards converge (Adobe's Portable Document Format and Microsoft's MS Reader LIT format are likely to be the winners), as hardware improves and becomes ubiquitous (within multi-purpose devices or as standalone higher quality units), as content becomes more attractive (already many new titles are published in both print and electronic formats), as more versatile information taxonomies (like
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