Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA DECODE ELEMENTS, 11 installations at Castello Sforzesco, in the Cortile della 4 punti cardinali all’architettura di/by ETTORE SOTTSASS Rocchetta and the Corte Ducale, presented by INTERNI from 17 April to 1 May. con/with Boffi • ACQUA For the centennial of the founding of the publishing house (in 1907), and for the Beside the eclisse di/by DORIANA e/and FuoriSalone® 2007, the Mondadori publishing group, with INTERNI, produces MASSIMILIANO FUKSAS a major event for Design Week in Milan (17-23 April), entitled DECODE ELEMENTS, con/with Ranger on Design and the theme of Reading. • ARIA Welcome glassblock on air di/by FRANCESCO e/and The Mondadori publishing group, an international leader in the fields of culture and information, ALESSANDRO MENDINI has constantly been a force for progress throughout its history con/with Seves glassblock , playing an important role in the transformation of lifestyle and the evolution of knowledge, through various • FUOCO L’architettura astratta, ripetitiva, sectors of publishing and communication. standard, globalizzante è legna da ardere? di/by GAETANO PESCE con/with Meritalia INTERNI offers the international Design public that gathers in Milan for the FuoriSalone® 100 Flames for reading a special event, DECODE ELEMENTS, displaying the creative processes of a series of di/by ODILE DECQ Italian and international designers, in works characterized by a highly experimental, con/with Kerakoll Design multimedia approach, capable of transmitting design culture and expression to the “city at • LEGNO large”, with all the ferment of ideas and creativity found in today’s world of design. Sssht! di/by MICHELE DE LUCCHI con/with Listone Giordano READING e/and Intesa Sanpaolo The designers have been invited to focus on the theme of , in terms of FUNDAMENTAL ELEMENTS: Earth, Water, Air, Fire, Wood, Metal, Light. Cidori di/by KENGO KUMA con/with Bals Tokyo e/and Motorola Inside Castello Sforzesco there are also 9 reading islands, veritable “urban salons” where it will be possible to enjoy moments of relaxation between one event and the next. • METALLO Water in the Southern Hemisphere di/by RON ARAD Press conference: Tuesday 17 April 2007 at 14.30 con/with S.Pellegrino Palazzo Marino, Sala Alessi. Piazza della Scala, 2 Le cocon doré di/by DOMINIQUE PERRAULT ARCHITECTURE Urban Party: Wednesday 18 April 2007 at 20.00 con/with GKD Cortile della Rocchetta, Corte Ducale, Piazza del Cannone • LUCE I wonder, wonder, wonder... di/by INGO MAURER Press room: Cortile della Rocchetta, Castello Sforzesco Light tracks Meeting Point: Spazio CityLife, Piazza Cordusio 2 di/by CASTAGNA RAVELLI Studio con/with The Fake Factory HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas e/and La Sterpaia PRESS ROOM Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 di/by SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA DECODE ELEMENTS 4 punti cardinali all’architettura di/by ETTORE SOTTSASS con/with Boffi In the history of ancient philosophy the Elements were those substances considered • ACQUA ‘simple’, from which all the things in the universe were thought to be composed. Beside the eclisse di/by DORIANA e/and The Pre-Socratic philosophers of the Ionian school identified the Elements as water, air, MASSIMILIANO FUKSAS earth and fire. Empedocles (492-432 BC) made reference to the four fundamental con/with Ranger elements as the root of all things; natural elements assumed to be immutable and • ARIA eternal, mixed and separated by the two cosmic forces of Hate and Love. The theory is Welcome glassblock on air di/by FRANCESCO e/and developed by Plato in the Timaeus, where the elements are placed in symbolic relation to ALESSANDRO MENDINI con/with Seves glassblock geometric solids: “To earth, then, let us assign the cubical form; for earth is the most immoveable of the four […] and to water we assign that one of the remaining forms which • FUOCO L’architettura astratta, ripetitiva, is the least moveable (icosahedron); and the most moveable of them to fire (tetrahedron); standard, globalizzante è legna da ardere? and to air that which is intermediate (octahedron). Also we assign the smallest body to fire, di/by GAETANO PESCE con/with Meritalia and the greatest to water, and the intermediate in size to air; and, again, the acutest body 100 Flames for reading to fire, and the next in acuteness to air, and the third to water.” (Timaeus 55-56). While the di/by ODILE DECQ dodecahedron, as a complex, complete form, symbolizes the whole of the cosmos. con/with Kerakoll Design Aristotle adds a fifth element, aether, which became one of the mainstays of ancient • LEGNO physics. Philistion of Locri (4th c. BC) would transform the Elements into powers or Sssht! di/by MICHELE DE LUCCHI primary qualities, whose pairs of opposites (dry-wet and hot-cold) become the con/with Listone Giordano e/and Intesa Sanpaolo universal coordinates of all material, organic and inorganic substances, in infinite compositions. Cidori di/by KENGO KUMA But the Elements are not just the fundamental components of the physical world and the con/with Bals Tokyo orientation in e/and Motorola principles governing the order of the cosmos; they are also the symbols of space and time, and for this reason the word “element” is often placed in • METALLO Water in the Southern Hemisphere relation to the cardinal points and the colors. While this was the worldview of di/by RON ARAD occidental philosophy, in ancient China, regulated by the two fundamental principles of con/with S.Pellegrino yin and yang, the Elements also referred to the five regions of heaven: in this case, they Le cocon doré di/by DOMINIQUE PERRAULT are water, wood, fire, earth and metal, while air is not considered an element. ARCHITECTURE con/with GKD This complex of cultural traditions and ways of interpreting the world around us forms the • LUCE background for the event DECODE ELEMENTS, offering reflections on this theme in I wonder, wonder, wonder... di/by INGO MAURER constructed form, brining the positive message of contemporary design to the widest Light tracks possible audience. di/by CASTAGNA RAVELLI Studio con/with The Fake Factory In keeping with the tradition of the four Elements in occidental classical philosophy, HARDWARE+SOFTWARE=ASINI combined with attention to the traditions of the di/by OLIVIERO TOSCANI a key of interpretation of the world, con/with Festival Sete Sóis Sete Luas Far East, DECODE ELEMENTS focuses design on the pragmatic and symbolic value of the e/and La Sterpaia elements that surround us, from antiquity to the present, and projected toward the future. PRESS ROOM Cortile della Rocchetta con/with Nolostand, Alongside the philosophical and cultural aspects of the event, DECODE ELEMENTS Alias, Cassina e/and Flos celebrates the centennial of the Mondadori publishing group, metaphorically MEETING POINT introducing the “element” of reading, in specially prepared spaces, as an Spazio CityLife P.zza Cordusio 2 di/by SIMONE MICHELI indispensable tool of knowledge, to understand and improve the world in which we live. con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate Matteo Vercelloni

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA 1907-2007 4 punti cardinali all’architettura di/by ETTORE SOTTSASS MONDADORI 100 YEARS con/with Boffi • ACQUA “I was offered the chance to be a typesetter’s apprentice in an old, antiquated print shop in Beside the eclisse di/by DORIANA e/and Ostiglia. And that’s where the great adventure began.” MASSIMILIANO FUKSAS con/with Ranger “The great adventure” of Arnoldo Mondadori dates back to 1907, one hundred years ago, • ARIA with the publication of the periodical “Luce”, and still continues today. Across an entire century Welcome glassblock on air di/by FRANCESCO e/and the growth of the publishing house has coincided with the renewal and development of Italian ALESSANDRO MENDINI “La lampada” con/with Seves glassblock society. From the very first series of books, , created in 1911 to spread the love of literature among young people in Italy in the early part of the century, through the Italian • FUOCO L’architettura astratta, ripetitiva, Classics, the Contemporary Italian Classics, the Medusa series and Lo Specchio, milestones standard, globalizzante è legna da ardere? of 20th-century culture, all the way to the innovative ideas of gradually launching major illustrated di/by GAETANO PESCE con/with Meritalia magazines, the first Italian book club, the first news magazine and the first economical paperbacks, 100 Flames for reading Mondadori has continued in its role as the publishing house of “all” Italians, while constantly di/by ODILE DECQ expanding the popularity of books and reading in our country. con/with Kerakoll Design • LEGNO Today the Mondadori Group, with over fifty controlled and affiliate companies, Sssht! di/by MICHELE DE LUCCHI is one of the largest international corporations in the field of publishing, with activities con/with Listone Giordano books periodicals advertising direct e/and Intesa Sanpaolo ranging from the creation and printing of and to , marketing, retailing, radio and web initiatives. Cidori di/by KENGO KUMA con/with Bals Tokyo e/and Motorola In the year of the Centennial of its founding, the Mondadori Group celebrates this event in the same spirit that has always characterized the company’s style: without excess, with • METALLO Water in the Southern Hemisphere simplicity and concrete results. di/by RON ARAD con/with S.Pellegrino The slogan selected as the symbol of the Centennial “The House where we grew up” Le cocon doré di/by DOMINIQUE PERRAULT communicates the same message: Mondadori is, and will continue to be, everyone’s publi- ARCHITECTURE shing house, a welcoming, hospitable home for any authors and any readers, a house open con/with GKD to all currents of thought and all forms of expression. • LUCE I wonder, wonder, wonder... di/by INGO MAURER In this spirit, during the year 2007 the Centennial symbol will be seen in major cultural Light tracks events like Decode Elements, events that correspond to the Mondadori mission, offering di/by CASTAGNA RAVELLI Studio a complete, detailed picture of the group’s activities. con/with The Fake Factory HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas e/and La Sterpaia PRESS ROOM Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 di/by SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS

• TERRA 4 punti cardinali all’architettura di/by ETTORE SOTTSASS con/with Boffi • ACQUA Beside the eclisse di/by DORIANA e/and MASSIMILIANO FUKSAS con/with Ranger • ARIA Welcome glassblock on air di/by FRANCESCO e/and ALESSANDRO MENDINI con/with Seves glassblock • FUOCO L’architettura astratta, ripetitiva, standard, globalizzante è legna da ardere? di/by GAETANO PESCE con/with Meritalia 100 Flames for reading di/by ODILE DECQ con/with Kerakoll Design • LEGNO Sssht! di/by MICHELE DE LUCCHI con/with Listone Giordano e/and Intesa Sanpaolo Cidori di/by KENGO KUMA con/with Bals Tokyo e/and Motorola • METALLO Water in the Southern Hemisphere di/by RON ARAD con/with S.Pellegrino Le cocon doré di/by DOMINIQUE PERRAULT ARCHITECTURE con/with GKD • LUCE I wonder, wonder, wonder... di/by INGO MAURER Light tracks di/by CASTAGNA RAVELLI Studio con/with The Fake Factory View of Castello Sforzesco (about 1894) HARDWARE+SOFTWARE=ASINI Sight of north side with the bridge leading to the Porta del Barchio facing di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas Parco Sempione. e/and La Sterpaia (drawing by A. Zocchi Brogi, photograpy Firenze, Archivi Alinari) PRESS ROOM Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 di/by SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS

• TERRA 4 punti cardinali all’architettura di/by ETTORE SOTTSASS con/with Boffi • ACQUA Beside the eclisse di/by DORIANA e/and MASSIMILIANO FUKSAS con/with Ranger • ARIA Welcome glassblock on air di/by FRANCESCO e/and ALESSANDRO MENDINI con/with Seves glassblock • FUOCO L’architettura astratta, ripetitiva, standard, globalizzante è legna da ardere? di/by GAETANO PESCE con/with Meritalia 100 Flames for reading di/by ODILE DECQ con/with Kerakoll Design • LEGNO Sssht! di/by MICHELE DE LUCCHI con/with Listone Giordano e/and Intesa Sanpaolo Cidori di/by KENGO KUMA con/with Bals Tokyo View of Castello Sforzesco with the two courts on spot e/and Motorola • METALLO Water in the Southern Hemisphere di/by RON ARAD con/with S.Pellegrino Le cocon doré di/by DOMINIQUE PERRAULT ARCHITECTURE con/with GKD • LUCE I wonder, wonder, wonder... di/by INGO MAURER Light tracks di/by CASTAGNA RAVELLI Studio con/with The Fake Factory HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas e/and La Sterpaia PRESS ROOM Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 di/by SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

Plan of Castello Sforzesco with Cortile della Rocchetta, Corte Ducale and entrance from Piazza del Cannone on spot.

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA THE CASTLE AND THE CITY 4 punti cardinali all’architettura di/by ETTORE SOTTSASS con/with Boffi The area of the Castello Sforzesco of Milan is a site of great importance for the city: a • ACQUA place that has represented its genius loci across the centuries, a manifestation of semantic and Beside the eclisse di/by DORIANA e/and functional accumulations and elisions, of urban design and greenery that can now be studied in MASSIMILIANO FUKSAS its long-term historical dimension, as demonstrated by the research of the French school of the con/with Ranger Annales. Perhaps more than in any other place in Milan, the area of the Castle does not • ARIA present only its contemporary configuration for visual perception, but also a dense itinerary, Welcome glassblock on air di/by FRANCESCO e/and in collective memory, of formal and functional modification, projects realized or ALESSANDRO MENDINI spans a number of centuries con/with Seves glassblock simply ‘imagined’, in a historical period that . • FUOCO L’architettura astratta, ripetitiva, The whole of its background, its transformation in different, complex urban settings, offers a standard, globalizzante è legna da ardere? heritage to which we must refer to identify the cultural and civil traces that can indicate di/by GAETANO PESCE con/with Meritalia useful points and reflections for the development of new proposals of environmental 100 Flames for reading intervention, whether in terms of urban design, new permanent architecture, or temporary di/by ODILE DECQ installations. con/with Kerakoll Design • LEGNO The development of this specific urban landscape documents the history of a series of projects Sssht! di/by MICHELE DE LUCCHI and proposals connected with a more general idea of the city, covering both urban and con/with Listone Giordano “Il Foro Bonaparte” in e/and Intesa Sanpaolo territorial solutions, and cultural and ideological factors. Projects like 1801, conceived by the architect Giovanni Antonio Antolini as new and utopian, like a Cidori di/by KENGO KUMA precociously ‘modern’ administrative center of the city, or the proposal of Luigi con/with Bals Tokyo Broggi new Park on a territorial scale e/and Motorola for a that, comparable to the Bois de Boulogne in Paris, projected a new system of urban greenery along the axis of Corso Sempione, • METALLO Water in the Southern Hemisphere are of great importance in spite of the fact that they were never constructed. di/by RON ARAD con/with S.Pellegrino In the chronological series of events, documents, maps, drawings and images that chronicle Le cocon doré di/by DOMINIQUE PERRAULT the history of the Castle, one fundamental feature is the node connecting Corso ARCHITECTURE Sempione, Arco della Pace and Parco Sempione, a sequence of urban elements con/with GKD forming a rigorously symmetrical layout, suggesting solutions for a new organization of the area • LUCE today. The long perspective axis that virtually starts at Piazza del Duomo to extend –along I wonder, wonder, wonder... di/by INGO MAURER Via Dante and Largo Cairoli- below the ‘Torre del Filarete’ re-constructed by Luca Light tracks Beltrami in the restoration of 1905, continues through the Cortile della Rocchetta di/by CASTAGNA RAVELLI Studio and emerges in Piazza del Cannone, then crosses Parco Sempione all the way to the con/with The Fake Factory Arco della Pace and beyond. HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas This is the context for the event Decode Elements, which reinterprets the tradition of e/and La Sterpaia celebrations and temporary installations that have punctuated, in past centuries, the PRESS ROOM historical phases of the Castle and its environs. The event takes its place, then, in a long-term Cortile della Rocchetta con/with Nolostand, history, making a contemporary approach to one of the most characteristic places in the city. Alias, Cassina e/and Flos MEETING POINT Matteo Vercelloni Spazio CityLife P.zza Cordusio 2 di/by SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA THE CASTLE OF MILAN: AN URBAN HISTORY 4 punti cardinali all’architettura di/by ETTORE SOTTSASS con/with Boffi Though it is called Castello Sforzesco in honor of its period of greatest splendor, from the • ACQUA mid-1400s to the beginning of the following century, the Castle of Milan actually has Beside the eclisse more ancient origins. The first version of the structure was built in 1368 by Galeazzo di/by DORIANA e/and MASSIMILIANO FUKSAS Visconti, as a mere fortification beyond the walls, between Porta Giovia and Porta Comacina, con/with Ranger without any courtly aspirations. This original nucleus was located at what is now the • ARIA courtyard known as Cortile della Rocchetta. Welcome glassblock on air di/by FRANCESCO e/and ALESSANDRO MENDINI In 1450 Francesco Sforza commissioned the military engineer Giovanni da Milano and others to con/with Seves glassblock construct the castle after the destruction that took place in the period of the Ambrosian Republic • FUOCO (1447), on the original site, making partial use of the existing foundations. The idea was to create a L’architettura astratta, ripetitiva, large construction that would be “the most superb and strong in all the universe”. This program standard, globalizzante è legna da ardere? di/by GAETANO PESCE called for the contribution of Antonio Averlino, il Filarete, who starting in 1452 concentrated con/with Meritalia on the design of the front facing the city, with two circular towers and a taller central 100 Flames for reading clocktower, which collapsed in 1521. The central tower was conceived as an observation point di/by ODILE DECQ con/with Kerakoll Design overlooking the city, and a military watchtower. Filarete eventually abandoned the job, turning it over to the military engineer Bartolomeo Gadio who erected, in 1455, the two massive towers • LEGNO Sssht! facing the city. At the same time, he consolidated the layout of the Cortile della Rocchetta di/by MICHELE DE LUCCHI and the Corte Ducale. con/with Listone Giordano e/and Intesa Sanpaolo After the death of Francesco Sforza (1466) his son Galeazzo Maria moved from the Palazzo di Cidori di/by KENGO KUMA Corte beside the Duomo to the Castle, underscoring its transformation from a military fort to a con/with Bals Tokyo monumental residential complex. During this period (precisely in 1472) the Portico della e/and Motorola Corte Ducale was built, and the large garden for the ducal residence was expanded. The image • METALLO of the castle-dwelling in the age of the signoria is expressed most fully, perhaps, by the barco Water in the Southern Hemisphere di/by RON ARAD ducale, the large park-garden to the north of the castle, where Leonardo da Vinci designed and con/with S.Pellegrino most probably constructed a series of architectural pavilions. The large park lost its specific Le cocon doré functions after the fall of the signoria, but traces of it remained until the end of the 17th century. di/by DOMINIQUE PERRAULT ARCHITECTURE In the Corte Ducale celebrations and tournaments were held, with Leonardo as the set and con/with GKD costume designer. Starting in 1499, with the French occupation, the Castle became a site of • LUCE military events, for the quartering of troops. In the first decades of the 16th century a new I wonder, wonder, wonder... fortification was added, the ‘tenaglia’ (claws) that also became the name of a gate to the city. di/by INGO MAURER The Castle became one of the biggest, best-equipped military citadels in Europe, Light tracks di/by CASTAGNA RAVELLI Studio hosting a garrison ranging from one to three thousand soldiers. con/with The Fake Factory HARDWARE+SOFTWARE=ASINI From 1550, based on a project by Vincenzo Seregni, the Castle was outfitted with a di/by OLIVIERO TOSCANI ballistic defense system, with six bulwarks organized in the form of a star. This fortified con/with Festival Sete Sóis Sete Luas new bastions e/and La Sterpaia nucleus became the pivot of the system of the , which transformed the city of Milan into a true piazzaforte for the mobility of the Spanish armies. PRESS ROOM Cortile della Rocchetta con/with Nolostand, In the 1600s, in the absence of military needs, the area facing the Castle became the site of Alias, Cassina e/and Flos carriage races, a social meeting point, a setting for the display of the various symbols of MEETING POINT prestige, a stage for the self-representation of a newly achieved social status. The republican Spazio CityLife P.zza Cordusio 2 celebrations of the early 1800s di/by SIMONE MICHELI , the new political and moral virtues necessary for the con/with Iris Ceramica, Hewlett-Packard construction of a new society, transformed the temporary architecture of the old decorations e/and my5 Power Plate into experimental architecture for a new, complex revolutionary monumentality. The republican celebrations ended a few years later, and in 1805 the Emperor Napoleon Bonaparte, already the King of Italy, entered Milan. The Castle had also performed military functions during the Austrian administration. It was occupied by the French in 1796, taken back by the Austrians in 1799, and definitively retrieved by the French on 17 June 1800. Four days later Napoleon ordered its demolition, which was quickly carried out for the system of the bulwarks, leaving the structure in its 15th-century form intact, almost a physical and symbolic ‘urban ruin’. Napoleon’s decision to not completely destroy the Castle opened the way for debate on its possible reutilization.

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA The project by the architect Giovanni Antonio Antolini called for the formation, in the area of 4 punti cardinali all’architettura di/by ETTORE SOTTSASS the restructured Castle, of a new architectural organism: the “Foro Bonaparte” approved con/with Boffi by the Cisalpine government with the law dated “30 nevoso” (20 January 1801). This project • ACQUA fully expressed the idea of the city held by the intellectuals at the service of the new republican Beside the eclisse administration – perhaps the most organic and incisive in all revolutionary Europe – in the di/by DORIANA e/and MASSIMILIANO FUKSAS proposal of a new pole for political and social functions, an alternative to the religious con/with Ranger pole represented by the Cathedral. At the end of the first decade of the 19th century the two • ARIA zones of urban renewal of Milan, the Porta Orientale and the Castello-Sempione Welcome glassblock on air complex, had been implemented, though not completed, and were thus irreversible. Behind the di/by FRANCESCO e/and ALESSANDRO MENDINI Castle remained the open space of the large parade grounds flanked on one side by the Arena con/with Seves glassblock designed by the architect Luigi Canonica, and to the north by the Sempione Arch by the • FUOCO architect Luigi Cagnola, later known as “Arco della Pace”, following the completion of the work L’architettura astratta, ripetitiva, by the Austrian Emperor Francis I to commemorate the peace treaty of 1815. The arch faces standard, globalizzante è legna da ardere? di/by GAETANO PESCE outward toward the tree-lined avenue of the “Strada del Sempione”, and urban and territorial con/with Meritalia axis pointing toward France. 100 Flames for reading di/by ODILE DECQ con/with Kerakoll Design After the Unification of Italy (1871), between the Castle and the city the Giardini del Foro remained, still utilized assiduously by the population, with almost one century of botanical growth • LEGNO Sssht! composed of tall trees planted in keeping with the urban layout envisioned in the otherwise di/by MICHELE DE LUCCHI unimplemented project by Luigi Canonica. With the administrative incorporation of the “Corpi con/with Listone Giordano e/and Intesa Sanpaolo Santi” in 1873, the walls lost their function as customs barriers. In 1885 their demolition began: the first part to be destroyed was between the Castle and Porta Ticinese. The debate on the new Cidori di/by KENGO KUMA development for the area of the Castle prompted the city administration to prepare a “Project for con/with Bals Tokyo a Master Plan of the City”, to ensure that future urban interventions would be decided on by e/and Motorola representatives of the populace rather than private real estate developers. The engineer Cesare • METALLO Beruto, author of the Plan, proposed a solution that had widespread support: intensive edification Water in the Southern Hemisphere di/by RON ARAD in the area for the interests of public property, together with partial conservation of the Castle and con/with S.Pellegrino the Giardini del Foro. The Castle was conserved (also thanks to the cultural campaign in its Le cocon doré defense conducted by the architect Luca Beltrami, who oversaw its restoration and restructuring), di/by DOMINIQUE PERRAULT ARCHITECTURE while the system of streets and buildings of Foro Bonaparte (with the destruction of the Giardini del con/with GKD Foro) was organized, along with edification around the vast rectangle set aside for the formation • LUCE of a large urban park extending from the Castle to Arco della Pace. In 1888 the architect Emilio I wonder, wonder, wonder... Alemagna presented, as a consultant to the municipal administration, his project for the di/by INGO MAURER organization of the parade grounds and Foro Bonaparte as a public park: Parco Sempione. Light tracks di/by CASTAGNA RAVELLI Studio con/with The Fake Factory In 1893 the military authorities abandoned the Castle, ceding it to the City of Milan. HARDWARE+SOFTWARE=ASINI The administration decided on a new function for the complex, as the home of the municipal di/by OLIVIERO TOSCANI museums of archaeology, art and the Risorgimento, as well as the Civic Archives and art con/with Festival Sete Sóis Sete Luas schools Luca Beltrami e/and La Sterpaia . That same year restoration work began, with the project by , completed by the construction of the so-called Torre del Filarete in 1905. PRESS ROOM Cortile della Rocchetta con/with Nolostand, In 1931 the architect Giovanni Muzio completed the design for the Palazzo dell'Arte, the Alias, Cassina e/and Flos home of today’s Triennale, adding a new urban fulcrum to the axis of the Castello-Arco MEETING POINT della Pace. Spazio CityLife P.zza Cordusio 2 di/by SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate The use of the spaces of the Castle for museums, with important renovations made in the postwar era, also involving the Milanese architecture studio BBPR, has continued into the present, with the international design competition for the organization of all the museum areas of the complex, conducted by the City of Milan in 2004. The competition was won by Studio aMDL and Michele De Lucchi with David Chipperfield Architects, and their designs are now in the development phase or the early construction phase, while the municipal administration is supervising renovation of the physical plant systems of the complex, and the reconstruction of the pavement of the Corte delle Armi. Matteo Vercelloni

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLATIONS

TERRA project by ETTORE SOTTSASS 4 punti cardinali all’architettura with BOFFI ACQUA project by DORIANA and MASSIMILIANO FUKSAS Beside the eclisse with RANGER ARIA project by ALESSANDRO and FRANCESCO MENDINI Welcome glassblock on air with SEVES GLASSBLOCK FUOCO project by GAETANO PESCE L’architettura astratta, ripetitiva, standard, globalizzante è legna da ardere? with MERITALIA project by ODILE DECQ 100 Flames for reading with KERAKOLL DESIGN LEGNO project by MICHELE DE LUCCHI Sssht! with LISTONE GIORDANO and INTESA SANPAOLO project by KENGO KUMA Cidori with BALS TOKYO and MOTOROLA METALLO project by RON ARAD Water in the Southern Hemisphere with S.PELLEGRINO project by DOMINIQUE PERRAULT ARCHITECTURE Le cocon doré with GKD LUCE project by INGO MAURER I wonder, wonder, wonder... project by CASTAGNA RAVELLI Studio Light tracks with THE FAKE FACTORY HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas e/and La Sterpaia PRESS ROOM Cortile della Rocchetta with NOLOSTAND, ALIAS, CASSINA and FLOS MEETING POINT project by SIMONE MICHELI Spazio CityLife P.zza Cordusio 2, with IRIS CERAMICA, HEWLETT-PACKARD and MY5 POWER PLATE

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installazione/installation Hardware + Software = Asini di/by OLIVIERO TOSCANI con/with FESTIVAL SETE SÓIS SETE LUAS/LA STERPAIA (cm. 300x200h.) Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA HARDWARE + SOFTWARE = ASINI ETTORE SOTTSASS con/with Boffi di/by OLIVIERO TOSCANI Festival Sete Sóis Sete Luas • ACQUA con/with DORIANA e/and e/and La Sterpaia MASSIMILIANO FUKSAS con/with Ranger Concept • ARIA Humans think they live in a privileged background, FRANCESCO e/and ALESSANDRO MENDINI where everything seems accordingly beautiful and con/with Seves glassblock almost perfect. New technologies and any kind of • FUOCO possible software excite them, this is the way they GAETANO PESCE con/with Meritalia justify their idleness. ODILE DECQ Humans are obsessed by any kind of technology; they con/with Kerakoll Design dully think it will save the planet. • LEGNO But all their technologies are only a way of keeping MICHELE DE LUCCHI them busy, with no chance of thinking seriously about con/with Listone Giordano e/and Intesa Sanpaolo anything. KENGO KUMA Human beings are getting very idle. And still they call us con/with Bals Tokyo donkeys. They are the absolute donkeys! e/and Motorola We Donkeys • METALLO RON ARAD OLIVIERO TOSCANI, son of a photo-journalist of the Corriere Della Sera, born in Milan, con/with S.Pellegrino Italy, studied photography and design at the Hochschule für Gestaltung in Zurich from DOMINIQUE PERRAULT ARCHITECTURE 1961 through 1965. He is internationally renowned as the creatice force behind some of con/with GKD the world's most successful magazines and brands, including corporate images and • LUCE advertising campaigns through the years, for Esprit, Valentino, Chanel, Fiorucci, Prenatal, INGO MAURER and many more. His work has appeared as fashion photographer in the pages of CASTAGNA RAVELLI Studio magazines like: Elle, Vogue, Uomo Vogue, GQ, Harper's Bazaar, Esquire, Stern etc. From con/with The Fake Factory 1982 to 2000, (18 years), he built United Colors of Benetton into one of the world's most HARDWARE+SOFTWARE=ASINI recognized brand, giving the company its corporate image, identity and communication di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas strategy, and developing its online presence. e/and La Sterpaia In 1990 he conceived, created and directed Colors, the world's first global magazine, PRESS ROOM making of it a cult magazine, which did set a trend for all new editorial and Cortile della Rocchetta con/with Nolostand, communications projects all over the world; in 1993, he invented, founded, and directed Alias, Cassina e/and Flos Fabrica, the international center for research in the arts of modern communication, and MEETING POINT commissioned to the japanese architect Tadao Ando to design its headquarter; Fabrica Spazio CityLife P.zza Cordusio 2 produced editorial projects, books, television programs and exhibitions for the United SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard Nations, UNHCR, La Repubblica, ARTE, MTV, RAI, and movies which have won 3 jury e/and my5 Power Plate prices at Cannes and Venice film festivals. Toscani's work has been exhibited at the Biennale of Venice, San Paolo, Triennale of Milan, Lausanne, Mexico City, Helsinky, Rome and a couple of dozen other museums around the world. He has won numerous awards, including 4 Lions d'Or at Cannes Festival, the Unesco Grand Prix, twice the Grand Prix d'affichage and several Art Directors Club such as New York, Tokyo, Berlin, Milan etc.. He has been teaching at two Universities, and has written several books on communication. From 1999 to the end of 2000 Toscani was the creative director at Talk Miramax in New York. He created the image of several films and television projects, directed short films on social problems like anorexia, osteoporosis and juvenile violence. In 2003 he edited and directed a pubblication of over 500 pages about the last thirty years of history for the French newspaper Libération. After more than three decades of innovation in editorial, advertising, film and television, he is now focusing his creative and communication experience to find new languages for the different medias and he is creating with La Regione Toscana a new research center for modern communication called La Sterpaia. He lives in Tuscany, producing olive oil and breeding horses.

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Cortile della Rocchetta and Corte Ducale: plan

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TERRA installazione/installation 4 punti cardinali all’architettura (cm. 900x700x400h.) progetto di/project by ETTORE SOTTSASS realizzazione/with BOFFI mosaico/mosaic BISAZZA 11 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Piazza del Cannone

INSTALLAZIONI INSTALLATIONS • TERRA TERRA ETTORE SOTTSASS con/with Boffi 4 punti cardinali all’architettura Ettore Sottsass • ACQUA di/by DORIANA e/and realizzazione/with Boffi MASSIMILIANO FUKSAS con/with Ranger Project • ARIA FRANCESCO e/and The entrance to the exhibition is built in front of the northern gate of Castello ALESSANDRO MENDINI Sforzesco, on the axis of Arco della Pace and Corso Sempione. It is composed of four con/with Seves glassblock columns with square bases, four meters in height, that support two pairs of beams in lamellar • FUOCO GAETANO PESCE wood, respectively seven and nine meters in length. Each column faces toward its con/with Meritalia corresponding compass point, indicated by a different color: black (north), green ODILE DECQ (east), red (south) and white (west). con/with Kerakoll Design Between the two pairs of columns two “little houses”, covered with Bissazza mosaic (2x2 cm.) • LEGNO in a lively shade of yellow, contain succulent plants. MICHELE DE LUCCHI con/with Listone Giordano e/and Intesa Sanpaolo KENGO KUMA con/with Bals Tokyo e/and Motorola

• METALLO RON ARAD con/with S.Pellegrino DOMINIQUE PERRAULT ARCHITECTURE con/with GKD

• LUCE INGO MAURER CASTAGNA RAVELLI Studio con/with The Fake Factory HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas e/and La Sterpaia PRESS ROOM Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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INSTALLAZIONI INSTALLATIONS • TERRA ETTORE SOTTSASS was born in Innsbruck, Austria, in ETTORE SOTTSASS con/with Boffi 1917. He received his degree in Architecture at the Politecnico • ACQUA of Turin in 1939. In 1947, he opened a studio in Milan where DORIANA e/and he worked on architectural and design projects. Parallel to his MASSIMILIANO FUKSAS con/with Ranger project output, he developed his cultural work. Ettore Sottsass has participated in various editions of the Milan Triennale • ARIA FRANCESCO e/and and has exhibited in both group and individual shows in Italy ALESSANDRO MENDINI and abroad. In 1958, he began his collaboration with con/with Seves glassblock Olivetti as design consultant, a collaboration that would • FUOCO GAETANO PESCE last for over thirty years and that would win him three con/with Meritalia Compasso d’Oro awards for design. He designed among ODILE DECQ other things, in 1959, the first Italian electronic calculator, con/with Kerakoll Design and later on various devices and electric and portable • LEGNO typewriting machines such as the Praxis, Tekne and Valentine. MICHELE DE LUCCHI con/with Listone Giordano After a long tour of conferences at British universities, in 1976 e/and Intesa Sanpaolo he was awarded the laurea honoris from the Royal KENGO KUMA College of Art in London. In 1981, he initiated, with con/with Bals Tokyo e/and Motorola collaborators, friends and internationally acclaimed architects, the Memphis Group that shortly became the symbol of • METALLO RON ARAD “new design” and a reference for contemporary avant-garde. A year later, he founded con/with S.Pellegrino the office of Sottsass Associati where he continues his activity as architect and designer. His DOMINIQUE PERRAULT works and projects are part of the permanent collections of important museums ARCHITECTURE con/with GKD in numerous countries, such as: Museum of Modern Art in New York, Metropolitan Museum in New York, Centre Georges Pompidou in Paris, Musée des Arts Décoratifs in Paris, Victoria • LUCE INGO MAURER & Albert Museum in London, Musée des Arts Décoratifs in Montreal, Israel Museum in CASTAGNA RAVELLI Studio Jerusalem, National Museum in Stockholm, etc. Among his most recent recognitions are: con/with The Fake Factory in 1992 the nomination as Officier de l'Ordre des Arts et des Lettres of the French Republic, HARDWARE+SOFTWARE=ASINI in 1993 the laurea honoris causa from the Rhode Island School of Design in the United States, di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas in 1994 the IF Award Design from the Industrie Forum Design of Hanover, in 1996 the e/and La Sterpaia nomination as Honorary Doctor to the Royal College of Art in London and the Award Prize from PRESS ROOM the Brooklyn Museum of New York, in 1997 the Oribe Award from the city of Gifu in Japan, in Cortile della Rocchetta 1999 the laurea ad honorem from the Glasgow School of Art, in 2001 two laurea con/with Nolostand, Alias, Cassina e/and Flos ad honorem one from the London Institute of Art and another from the Politecnico of Milan. Still in 2001, he was nominated Grande Ufficiale of the Ordine MEETING POINT Spazio CityLife P.zza Cordusio 2 al Merito by the President of the Italian Republic. In 2003, he was nominated SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard Commandeur de l’Ordre des Arts et des Lettres by the Minister of Culture to the French Republic. e/and my5 Power Plate On May 17, 2005, he received the Gold Medal (Medaglia d'oro) from the President of the Republic with Class I Diploma, bestowed on well-deserving citizens of the Culture and the Arts.

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ACQUA installazione/installation Beside the eclisse (diametro/diameter cm. 800x40h.) progetto di/project by DORIANA e/and MASSIMILIANO FUKSAS realizzazione/with RANGER superficie interattiva/interactive surface B.LAB 14 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta

INSTALLAZIONI INSTALLATIONS • TERRA ACQUA ETTORE SOTTSASS con/with Boffi Beside the eclisse Doriana Massimiliano Fuksas • ACQUA di/by e/and DORIANA e/and realizzazione/with Ranger MASSIMILIANO FUKSAS con/with Ranger Concept • ARIA FRANCESCO e/and Reading as geology and future. ALESSANDRO MENDINI A stroll on the earth, the blue planet. con/with Seves glassblock A rocking platform to remind us of the uncertainty of our condition, a dream of • FUOCO GAETANO PESCE transparency, to finally see to the heart of things. To get to the center, for a second, con/with Meritalia without passing through the surface. ODILE DECQ The spectacle we were waiting for is something you can’t know in advance, a surprise. con/with Kerakoll Design Responsibility, ours, in the form of an abyss. Poetry has lost its rose petals and been • LEGNO transformed into an event. Into action. MICHELE DE LUCCHI con/with Listone Giordano The earth-prisoner that suffocates, we are heavy, we make the difference, we deform its e/and Intesa Sanpaolo crust, exploit it and reconstitute it. KENGO KUMA A window on the smooth curve of glass, a trap door, a secret. con/with Bals Tokyo e/and Motorola It hides a story, perhaps a voice, a disaster, a small mystery. It could be anything: a volcano, an ocean, a city, your city, its eyes, a voyage in time… or • METALLO RON ARAD maybe just smoke and ashes. con/with S.Pellegrino The illusion that truth is really the deepest depth of things. DOMINIQUE PERRAULT Tautologies notwithstanding, to see the difference, as the premise for any form of ARCHITECTURE con/with GKD knowledge. The underground spaces of our soul, a planet that is evaporating. • LUCE INGO MAURER CASTAGNA RAVELLI Studio Progetto con/with The Fake Factory The installation is composed of a circular platform, eight meters in diameter, on which a HARDWARE+SOFTWARE=ASINI platform covered with glass rotates and rolls. Beneath the surface by B.Lab, colored di/by OLIVIERO TOSCANI creating con/with Festival Sete Sóis Sete Luas liquids are enclosed, that move with the weight of the person walking, e/and La Sterpaia constantly changing forms. At the center of the installation a transparent bubble PRESS ROOM conceals a compartment lined with reflecting material and filled with a colored liquid Cortile della Rocchetta that generates dense smoke when the lid is raised. con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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INSTALLAZIONI INSTALLATIONS • TERRA MASSIMILIANO FUKSAS, of Lithuanian origin, was born ETTORE SOTTSASS con/with Boffi in Rome in 1944. He took a degree in architecture in 1969 at studio • ACQUA the Università La Sapienza of Rome. He opened his DORIANA e/and in Rome in 1967. He has been a visiting professor at MASSIMILIANO FUKSAS con/with Ranger many international universities, including Columbia University in New York. He opened a studio in Paris in 1989, and • ARIA FRANCESCO e/and in Vienna in 1993. He pays particular attention to the ALESSANDRO MENDINI study of urban planning and urban peripheries. He con/with Seves glassblock lives and works in Rome and Paris. Fuksas has been a • FUOCO GAETANO PESCE member of the Senatsver-waltung fuer Stadtenwichlung und con/with Meritalia Umweltschutz of Berlin, and of the Magistrat der ODILE DECQ Landeshaupt-stadt Salzburg, municipal urban planning con/with Kerakoll Design commissions; he was director of the Venice • LEGNO Architecture Biennial 1998-2000. He has received MICHELE DE LUCCHI con/with Listone Giordano many honors, including: Grand Prix d’Architecture, Paris, e/and Intesa Sanpaolo 1999; Commandeur de l’Ordre des Arts et des Lettres, KENGO KUMA France, 2000; National Honor Award of the American Institute con/with Bals Tokyo e/and Motorola of Architecture, 2002, and the ULI – Urban Land Institute Ph. Moreno Maggi Prize for the design of the new Milan Fair, 2006. Important • METALLO RON ARAD works include: restructuring of the Seine riverfront at Cliché, Paris; the Ilôt Candie Saint- con/with S.Pellegrino Bernard residential center, Paris; the Maximilien Perret Center of Training and Research on DOMINIQUE PERRAULT Construction, Alfortville, Paris; the Centre Ville University, Brest; the Maison des Arts, Bordeaux; ARCHITECTURE con/with GKD two office towers, Wienerberger headquarters, Vienna; the Peace Center in Jaffa, commissioned by Simon Peres and Yasser Arafat; the Centro Congressi Italia, EUR, Rome • LUCE INGO MAURER (1999-2004); the Piedmont Region Building in Turin; the new Ferrari Research Center at CASTAGNA RAVELLI Studio Maranello; the Italian Space Agency, Rome; the flagship store for Emporio Armani, Hong Kong con/with The Fake Factory (2004). He is presently working on the African Institute of Science and Technology, Abuja, HARDWARE+SOFTWARE=ASINI Nigeria (after winning the competition), 2006/2010. di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas e/and La Sterpaia DORIANA MANDRELLI FUKSAS was born in Rome in PRESS ROOM 1955. She took a degree in History of Modern and Cortile della Rocchetta Contemporary Architecture, and since 1985 has worked con/with Nolostand, Alias, Cassina e/and Flos with Massimiliano Fuksas as a senior partner of the studio, directing the section Fuksas Design. In 1998-2000 she MEETING POINT Spazio CityLife P.zza Cordusio 2 was curator of the special section of the 7th SIMONE MICHELI Venice Architecture Biennial con/with Iris Ceramica, Hewlett-Packard , Less Aesthetics More e/and my5 Power Plate Ethics, on Jean Prouvé. Since 1997 she has been the head of Massimiliano & Doriana Fuksas Design.

Ph. Carlo Gavazzeni

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ARIA installazione/installation Welcome glassblock on air (diametro/diameter cm. 400x600h.) progetto di/project by ALESSANDRO e/and FRANCESCO MENDINI realizzazione/with SEVES GLASSBLOCK 17 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta

INSTALLAZIONI INSTALLATIONS • TERRA ARIA ETTORE SOTTSASS con/with Boffi Welcome glassblock on air Alessandro Francesco Mendini • ACQUA di/by e/and DORIANA e/and realizzazione/with Seves glassblock MASSIMILIANO FUKSAS con/with Ranger Concept • ARIA FRANCESCO e/and This tall construction is entirely made with glass blocks. It is a glass tower. It represents a ALESSANDRO MENDINI metaphor of the transparency of knowledge. In fact it is designed, in abstract con/with Seves glassblock terms, to contain books: it is like a tall library. Where the books must be highly visible. • FUOCO GAETANO PESCE It has a lobate form, to gather knowledge in welcoming niches. To convey this con/with Meritalia sense of and desire for lightness, Seves glassblock are used: a historic and now ODILE DECQ also innovative and magical architectural component. con/with Kerakoll Design • LEGNO Project MICHELE DE LUCCHI con/with Listone Giordano On a platform made of six-meter cement slabs rest semitransparent lobate walls, eight e/and Intesa Sanpaolo meters in height. They are made with a new type of large, curved glass block. The KENGO KUMA new technique used to join one piece of glass to the next makes the cement that supports con/with Bals Tokyo e/and Motorola the wall invisible. To underline the semi-transparency and airiness of the object, vertical luminous strips have been placed inside the installation, from top to bottom, where the • METALLO RON ARAD different lobes meet. con/with S.Pellegrino DOMINIQUE PERRAULT ARCHITECTURE con/with GKD

• LUCE INGO MAURER CASTAGNA RAVELLI Studio con/with The Fake Factory HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas e/and La Sterpaia PRESS ROOM Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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INSTALLAZIONI INSTALLATIONS • TERRA ALESSANDRO MENDINI, architect, born in Milan in 1931. ETTORE SOTTSASS con/with Boffi Former editor of the magazines "Casabella", "Modo" and • ACQUA "Domus". Monographic volumes in several languages have DORIANA e/and been published on his work and that of Studio Alchimia. MASSIMILIANO FUKSAS con/with Ranger He makes objects, furniture, spaces, paintings, installations, architecture. He works with • ARIA FRANCESCO e/and international companies like Alessi, Philips, Cartier, ALESSANDRO MENDINI Swatch, Hermès, Venini, and as an industrial consultant, also in con/with Seves glassblock the Far East, on problems of image and design. He is an • FUOCO GAETANO PESCE honorary member of the Bezalel Academy of Arts and Design con/with Meritalia of Jerusalem. In 1979 and 1981 he won the Compasso ODILE DECQ d'oro for design. He is a "Chevalier des Arts et des Lettres" con/with Kerakoll Design in France, has been honored by the Architectural League of • LEGNO New York, and received an honorary degree from the Milan MICHELE DE LUCCHI con/with Listone Giordano Polytechnic. He has been a professor of design at the e/and Intesa Sanpaolo Hochschule für Angewandte Kunst in Vienna, and honorary KENGO KUMA professor at the Academic Council of Guangzhou Academy of con/with Bals Tokyo e/and Motorola Fine Arts in China. His works are included in private and museum collections. In 1989 he opened, together • METALLO RON ARAD with his brother, the architect Francesco, Atelier Mendini in Milan, designing con/with S.Pellegrino the Alessi factories in Omegna, the new Olympic swimming pool in Trieste, some subway stations DOMINIQUE PERRAULT and the restoration of the Villa Comunale in Naples, the Byblos Art Hotel-Villa Amistà in Verona, ARCHITECTURE con/with GKD the new offices of Trend Group in Vicenza, in Italy; a tower in Hiroshima, Japan; the Museum of Groningen, Holland; an estate in Lugano, Switzerland; the Madsack office building in Hanover and • LUCE INGO MAURER a commercial building in Lörrach, Germany; other buildings in Europe and the U.S. CASTAGNA RAVELLI Studio con/with The Fake Factory HARDWARE+SOFTWARE=ASINI FRANCESCO MENDINI, architect, born in Milan in 1939. di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas He began his career at Nizzoli Associati, working on e/and La Sterpaia architectural projects including housing, new offices, and the PRESS ROOM social center for Italsider in Taranto, and then other complexes Cortile della Rocchetta in Europe and Africa. He also concentrates on con/with Nolostand, Alias, Cassina e/and Flos industrialization and engineering for construction. He is a consultant for building research institutes. In the Atelier MEETING POINT Spazio CityLife P.zza Cordusio 2 he works on architecture and exhibition design, SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard including the development of shops for Swatch and Alessi. e/and my5 Power Plate ATELIER MENDINI in Milan is formed by about fifteen architects, graphic artists and designers, and has a section for research and experimentation in the field of design and materials. Associates, since 2000, include Andrea Balzari, Bruno Gregori, Alex Mocika, Emanuela Morra. Atelier Mendini has received the “Medaglia d'oro all'architettura italiana 2003” at the Milan Triennale for the Naples subway project, and the Villegiature Awards 2006 in Paris for the Byblos Art Hotel in Verona, as “Best Hotel Architecture and Interior Design in Europe”. The studio has worked in many different countries, including urban planning consulting for several cities in Korea.

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FUOCO installazione/installation L’architettura astratta, ripetitiva, standard, globalizzante è legna da ardere? (casetta/small house cm. 2,75x3x4,25h. - struttura/structure cm. 477x300x452h.) progetto di/project by GAETANO PESCE realizzazione/with MERITALIA 20 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta

INSTALLAZIONI INSTALLATIONS • TERRA FUOCO ETTORE SOTTSASS con/with Boffi L’architettura astratta, ripetitiva, standard, globalizzante è legna da ardere? • ACQUA DORIANA e/and di/by Gaetano Pesce MASSIMILIANO FUKSAS con/with Ranger realizzazione/with Meritalia • ARIA FRANCESCO e/and Concept ALESSANDRO MENDINI The installation expresses Gaetano Pesce’s opinion of contemporary architecture (or as he con/with Seves glassblock likes to call it "contemporary building"). It is an accusation of the art of • FUOCO GAETANO PESCE construction, which has become academic, repetitive and backward with respect to con/with Meritalia other forms of artistic expression and today’s currents of thought. Thus the title and theme ODILE DECQ of the installation: "is abstract, repetitive, standardized, globalized architecture just con/with Kerakoll Design firewood?". Gaetano Pesce starts with an observation: “We are faced with increasingly • LEGNO standardized, uniform architecture. Buildings are all the same, whether you’re in Stockholm MICHELE DE LUCCHI con/with Listone Giordano or Buenos Aires; they have lost the capacity to express and interpret the identity of places. e/and Intesa Sanpaolo Architecture has also abandoned its mission of innovation, its capacity to express new KENGO KUMA languages, to experiment with contemporary techniques and materials. What we are seeing con/with Bals Tokyo e/and Motorola are just ‘constructions’ that continue to ape the Modern Movement, or function only to promote the image and communications of some fashion brand; formal exercises based on • METALLO RON ARAD this or that irrelevant, abstract, obsolete geometry. Powerful vehicles of globalization, a bit con/with S.Pellegrino obtuse, cynical, useless for the identity of the places they inhabit… That’s why this DOMINIQUE PERRAULT little house ‘burns’: like the wood of architecture that has become useless, ARCHITECTURE con/with GKD and finds some ultimate utility by generating fire”.

• LUCE INGO MAURER Project CASTAGNA RAVELLI Studio Made in soft plastic with a light bulb inside to reproduce the flicker of fire, the little con/with The Fake Factory houses form a large ‘burning’ pile. A thousand little resin houses contain 3 HARDWARE+SOFTWARE=ASINI watt bulbs and bear the project title on their roofs: "is abstract, repetitive, standardized, di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas globalized architecture just firewood?" The houses are suspended from a metal structure e/and La Sterpaia and create the luminous profile of a large house in the air (small house: 275x300x425h cm; PRESS ROOM structure: 477x300x452h cm). Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta

INSTALLAZIONI INSTALLATIONS • TERRA GAETANO PESCE, an architect-designer based in New ETTORE SOTTSASS con/with Boffi York City, has undertaken diverse commissions in architecture urban planning interior and • ACQUA , , DORIANA e/and exhibition design, industrial design and MASSIMILIANO FUKSAS con/with Ranger publishing. In more than forty years of practice, Pesce has conceived public and private projects in the United • ARIA FRANCESCO e/and States, Europe, Latin America and Asia, from residences ALESSANDRO MENDINI to gardens and corporate offices. Pesce's extensive body con/with Seves glassblock of work - recognized for its emotive and tactile qualities, • FUOCO GAETANO PESCE unrestrained use of color, and insistence upon con/with Meritalia innovative building materials developed through ODILE DECQ new technologies - has been described by prominent con/with Kerakoll Design architecture critic Herbert Muschamp as "the architectural • LEGNO equivalent of a brainstorm". Born in La Spezia, Italy, in MICHELE DE LUCCHI con/with Listone Giordano 1939, Gaetano Pesce was trained at the University of e/and Intesa Sanpaolo Venice Faculty of Architecture. He has lived in Padova, KENGO KUMA Venice, London, Helsinki, Paris and, since 1980, New con/with Bals Tokyo e/and Motorola York. Pesce has served as a visiting lecturer and professor at many prestigious institutions in America and abroad, • METALLO RON ARAD including the Cooper Union in New York. During 26 years, he has been a faculty member at con/with S.Pellegrino the Institut d'Architecture et d'Etudes Urbaines in Strasbourg, France. Gaetano Pesce has also DOMINIQUE PERRAULT worked in Italy, Germany, Belgium, Japan, the United States, and Brazil, which has influenced ARCHITECTURE con/with GKD the internationalism of his approach. His multidisciplinary work, that encompasses art making and performance, has been the subject of numerous publications and • LUCE INGO MAURER exhibitions and is currently displayed in the permanent collections of museums in France, CASTAGNA RAVELLI Studio Finland, Italy, Portugal, England and the United States. In 1996, he was honored with both a con/with The Fake Factory comprehensive career retrospective at the Centre Georges Pompidou in Paris and publication HARDWARE+SOFTWARE=ASINI of the catalogue Gaetano Pesce: Le temps des questions. In 1993, Gaetano Pesce was the di/by OLIVIERO TOSCANI A distinctly figurative con/with Festival Sete Sóis Sete Luas recipient of the influential Chrysler Award for Innovation and Design. e/and La Sterpaia aspect and a hand-crafted quality characterize Pesce's most well-known commissions. PRESS ROOM Among these are proposed projects for Les Halles (1979) in Paris and the converted Lingotto Cortile della Rocchetta Fiat Factory in Turin (1983); the Children's House for the Parc de la Villette in Paris (1985); the con/with Nolostand, Alias, Cassina e/and Flos Hubin's Apartment in Paris (1986); the Organic Building in Osaka (1989-1993); the Art Gallery in Knokke-le-Zoute, Belgium (1994); and the Shuman residence in New York (1994). Pesce's MEETING POINT Spazio CityLife P.zza Cordusio 2 Manhattan office for the advertising agency TWBA/Chiat Day, completed in 1995, was hailed SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard by the New York Times as "a remarkable work of art… that bears no resemblance to the sleek, e/and my5 Power Plate hard-edged esthetic we have come to associate with the modern world". In this project, as in all Pesce initiatives, the architect expressed his guiding principle: that modernism is less a style than a method for interpreting the present and prescribing a future in which individuality is preserved and celebrated. More generally, Pesce's work is characterized by the "diversified series", the double functionality of objects and architecture, the creative use of colors, the political dimension of his projects, the theory and practice of the "poorly made", the provocation, the use and improvement of synthetic materials, the theory of "femininity" in the architectural projects and, lastly, the culture of objects. On the subject of his work, Pesce recently said: "For the past 30 years, I have been trying to give architecture back its capacity to be "useful", by quoting recognizable, figurative images commonly associated with street life and popular culture, and by generating new typologies. I strive to seek new materials that fit into the logic of construction, while performing services appropriate to real needs. Architecture of the recent past has mostly produced cold, anonymous, monolithic, antiseptic, standardized results that are uninspiring. I have tried to communicate feelings of surprise, discovery, optimism, stimulation and originality."

Via Trentacoste 7 20134 Milano tel 02 21 56 3-319/237/320 Co-producers [email protected] 22 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Corte Ducale

FUOCO installazione/installation 100 Flames for reading (m. 39x5x3,5h. max.) progetto di/project by ODILE DECQ realizzazione/with KERAKOLL DESIGN luce/light LUCEPLAN 23 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA FUOCO ETTORE SOTTSASS con/with Boffi 100 Flames for reading Odile Decq • ACQUA di/by DORIANA e/and realizzazione/with Kerakoll Design MASSIMILIANO FUKSAS con/with Ranger Concept • ARIA FRANCESCO e/and ‘100 candles to light up ALESSANDRO MENDINI 100 flames to celebrate con/with Seves glassblock 100 fires to flame up • FUOCO GAETANO PESCE 100 friends to love con/with Meritalia 100 years to continue ODILE DECQ Red as light con/with Kerakoll Design Red as fire • LEGNO Red as flying love MICHELE DE LUCCHI con/with Listone Giordano Red as blood of life e/and Intesa Sanpaolo but…………………… KENGO KUMA it’s not enough con/with Bals Tokyo e/and Motorola but… but… but… ……………… • METALLO RON ARAD we need more con/with S.Pellegrino we want more DOMINIQUE PERRAULT ……………… ARCHITECTURE con/with GKD over the black water on fire’

• LUCE INGO MAURER Project CASTAGNA RAVELLI Studio The installation that symbolizes the 100th anniversary of Mondadori. Positioned inside the con/with The Fake Factory Corte Ducale of Castello Sforzesco, it occupies the entire space of the pool (40 m HARDWARE+SOFTWARE=ASINI x 6 m) and offers designers an example of the great expressive potential of resin. The 240 di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas square meters of the area of the pool become a continuous surface made with an original e/and La Sterpaia combination of fabric, plastic and transparent crystallizing resins that create PRESS ROOM an evocative “black water” effect. All along the pool are inserted 100 steel candles Cortile della Rocchetta –with heights varying from 150 to 350 cm and a diameter of 15 cm- covered with a con/with Nolostand, Alias, Cassina e/and Flos translucent resin. The candles also form the support for a crossing structure made with panels of steel and red resin, individually characterized as a tribute to the various magazi- MEETING POINT Spazio CityLife P.zza Cordusio 2 nes Mondadori has published over the course of this century of existence. Once again, the SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard resin takes on life, demonstrating its artistic qualities, becoming a medium to express e/and my5 Power Plate something: in this case, a message of congratulations.

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA ODILE DECQ, was born in France in 1955. She ETTORE SOTTSASS con/with Boffi received her degree in architecture in 1976 from the U.P.6 • ACQUA in Paris. The following year she continued her studies with DORIANA e/and a specialisation course in city planning at the Institute of MASSIMILIANO FUKSAS con/with Ranger Political Studies. During that same year she founded her own office where she worked until 1998 together with • ARIA FRANCESCO e/and Benoît Cornette, who graduated in 1985 from U.P.6 after ALESSANDRO MENDINI earning a degree in medicine. In 1990, they signed con/with Seves glassblock their first significant project, the headquarters of • FUOCO GAETANO PESCE the Banque Populaire de l’Ouest in Rennes, a building con/with Meritalia that received several awards and opened the doors of ODILE DECQ international fame for them. They participated afterwards con/with Kerakoll Design in a long series of public contests receiving numerous • LEGNO acknowledgements. They received, as a result, the job of MICHELE DE LUCCHI con/with Listone Giordano planning the Nanterre viaduct and motorway, the Limoge’s e/and Intesa Sanpaolo Cnasea, the grandstand of the Orléans stadium, the KENGO KUMA Faculty of Economic Science and library of Nantes, and con/with Bals Tokyo e/and Motorola the Gennevilliers harbour along the Seine. Their research was crowned with the Leone d’Oro at the Venice • METALLO RON ARAD Biennale for architecture in 1996. In 1998, they won the contest to build the third harbour con/with S.Pellegrino for the city of Rotterdam. Following the tragic death of Benoît Cornette in 1998, Odile Decq led the DOMINIQUE PERRAULT studio ODBC on her own. Her position in the international scene was further consolidated with the ARCHITECTURE con/with GKD success gained in the contest for the museum of contemporary art of the city of Rome, Macro, inaugurated in 2006. Among her most recent works, the plan for a third city bridge • LUCE INGO MAURER in Rotterdam, the Assindustria headquarters in Terni, the Liaunig Collection Museum in Neuhaus, CASTAGNA RAVELLI Studio Austria, a residential complex of thirty apartments in Florence, and a 44 metre long sailboat for con/with The Fake Factory Wally shipbuilders. Currently, she is working on a residential complex of 60 apartments with offices HARDWARE+SOFTWARE=ASINI and city area in Pesaro. From 2000, the year in which she won the contest to create the di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas furnishings for the hall of the conference room of the Unesco headquarters in Paris, ODBC e/and La Sterpaia developed an important activity in the field of design. Simultaneously, Odile Decq PRESS ROOM dedicated herself to teaching. She manages a course at the École Spéciale d’Architecture in Paris Cortile della Rocchetta and is a visiting professor to various foreign universities. Nominated Commandeur des Arts et con/with Nolostand, Alias, Cassina e/and Flos Lettres, she is also a member of the Académie Française d’Architecture as well as Chevalier Legion d’Honneur. MEETING POINT Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

Via Trentacoste 7 20134 Milano tel 02 21 56 3-319/237/320 Co-producers [email protected] 25 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Cortile della Rocchetta

LEGNO installazione/installation Sssth! (diametro/diameter cm. 290x615h.) progetto di/project by MICHELE DE LUCCHI realizzazione/with LISTONE GIORDANO e/and INTESA SANPAOLO luce/light IGUZZINI ILLUMINAZIONE 26 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta

INSTALLAZIONI INSTALLATIONS • TERRA LEGNO ETTORE SOTTSASS con/with Boffi Sssth! Michele De Lucchi • ACQUA di/by DORIANA e/and realizzazione/with Listone Giordano e/and Intesa Sanpaolo MASSIMILIANO FUKSAS con/with Ranger Concept • ARIA FRANCESCO e/and They all say my little houses are very nice. Everyone feels their warmth and simplicity, an ALESSANDRO MENDINI indefinable sense of naturalness and respect for the past, a bygone serenity. I’ve been con/with Seves glassblock making them for years and every now and then I hold them in my lap to feel the effect of • FUOCO GAETANO PESCE the solid volume, imagining a beautiful work of architecture to admire and to live. con/with Meritalia But my little houses would be impossible to build. Not due to technological limits ODILE DECQ (today you can make much more daring structures with wood), but due to a very simple con/with Kerakoll Design problem of proportions: because the little houses are beautiful when they are • LEGNO little, to imagine in a world that doesn’t exist, or perhaps only exists in each person’s MICHELE DE LUCCHI con/with Listone Giordano imagination. Envisioning them in the everyday world doesn’t work, because if they were big e/and Intesa Sanpaolo they wouldn’t be beautiful, they would be shacks or henhouses and no one would even KENGO KUMA consider going to live in them. The one I’ve thought up for the Corte della Rocchetta is a con/with Bals Tokyo e/and Motorola really special little house, a tower with impossible proportions, that can even be entered by people. The cylindrical form is given by the “bricks”, which are blocks of • METALLO RON ARAD solid wood, stacked in a circle for a height of 6 meters. The surface of the inside wall of the con/with S.Pellegrino tower has sinuous protrusions. Light and the sounds of footsteps and voices bounce off DOMINIQUE PERRAULT them. The tower has a tall, narrow door, and inside a hanging lamp illuminates a lectern ARCHITECTURE con/with GKD with a sheet of paper and a few words. The tower has no roof. In its place there is a window looking toward the sky: an escape route to make noise and bad thoughts fly away. • LUCE INGO MAURER The first thing I’ll do when I can enter will be to raise my eyes skyward to see what’s up CASTAGNA RAVELLI Studio there, and maybe to discover what the future holds in store for me. Because looking up at con/with The Fake Factory the sky is the only thing I can do to seek my tomorrow!! HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI Project con/with Festival Sete Sóis Sete Luas e/and La Sterpaia Technical description of the Sssht! tower PRESS ROOM Height: 650 cm; outer diameter 290 cm; inner diameter 220 cm; floor area: 60 x 60 cm Cortile della Rocchetta material: Douglas fir con/with Nolostand, Alias, Cassina e/and Flos - Platform: in wood size: cm 60x60x40h with 3 steps. - Tower: outer diameter: 290 cm; inner diameter: 220 cm; height above platform: 615 cm MEETING POINT Spazio CityLife P.zza Cordusio 2 Composed of: Bricks of solid lamellar Douglas fir: cm 90x30x15h SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard 8 bricks per level x 41 levels = 328 bricks e/and my5 Power Plate - Internal structure: 16 metal pipes cm 630, attached to a metal structure concealed under the platform. - Lighting: 8 spotlights built into the platform (type: Light Up Walk by IGuzzini 70 Watt/lamp: total 560 W, direction-adjustable light), 1 Flora & Fauna lamp by Produzione Privata with PAR / 80 Watt bulb, hung at the center of the tower - Lectern: in metal, attached at the center of the tower corresponding to the position of the Produzione Privata lamp.

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta

INSTALLAZIONI INSTALLATIONS • TERRA MICHELE DE LUCCHI was born in 1951 in Ferrara. ETTORE SOTTSASS con/with Boffi He took a degree in architecture in Florence. • ACQUA In the years of radical and experimental architecture he DORIANA e/and was a leading figure in avant-garde movements like MASSIMILIANO FUKSAS con/with Ranger Cavart, Alchimia and Memphis. He has designed lamps and furnishings for many well-known Italian • ARIA FRANCESCO e/and and European companies, including Artemide, ALESSANDRO MENDINI Belux, Kartell, Mandarina Duck, Rosenthal, Sambonet, con/with Seves glassblock Alias, Caimi Brevetti, Unifor, Bieffe, Consonni, Dada, • FUOCO GAETANO PESCE Moroso and Poltrona Frau. He was Design Director of con/with Meritalia Olivetti from 1992 to 2002, and developed personal ODILE DECQ theoretical reflections on the evolution of the con/with Kerakoll Design work environment, creating experimental projects • LEGNO for Compaq Computers, Philips, Siemens, Vitra. MICHELE DE LUCCHI con/with Listone Giordano His professional practice has always been accompanied e/and Intesa Sanpaolo by personal research on the themes of design, drawing, KENGO KUMA technology and crafts. The studio aMDL S.r.l. has con/with Bals Tokyo e/and Motorola offices in Milan and Rome. In 1990 he created Produzione Privata, a small company where Michele • METALLO RON ARAD De Lucchi designs products, independently produced utilizing the knowledge and skills of con/with S.Pellegrino crafts. In the field of architecture he has designed and restructured office buildings in Japan DOMINIQUE PERRAULT for NTT, in Germany for Deutsche Bank, in Switzerland for Novartis, and in Italy for Enel, ARCHITECTURE con/with GKD Telecom Italia, Piaggio. Since 1999 he has been in charge of the renovation of certain power stations of Enel Produzione. For Deutsche Bank, Deutsche Bundesbahn, Enel, Poste • LUCE INGO MAURER Italiane, Telecom Italia, Banca Popolare di Lodi, Banca 121, Banca Intesa and other Italian CASTAGNA RAVELLI Studio and foreign institutes, he has worked on image evolution, introducing technical and con/with The Fake Factory aesthetic innovations. HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI installations of many art and design exhibitions con/with Festival Sete Sóis Sete Luas He has designed the , and e/and La Sterpaia created buildings and exhibit designs for museums like the Groninger in Holland, the Milan PRESS ROOM Triennale, the Permanente in Milan, Palazzo delle Esposizioni in Rome, the Neues Museum Cortile della Rocchetta in Berlin. He is presently working on Fondazione Cini of Venice, the renewal of the con/with Nolostand, Alias, Cassina e/and Flos museums of Castello Sforzesco in Milan, with David Chipperfield, and the restructuring of Teatro Franco Parenti, including the performance spaces, offices, dressing rooms and foyer. MEETING POINT Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI Some of his objects are featured in the exhibits of important museums in con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate Europe, the United States and Japan: in 2003 Centre Georges Pompidou of Paris acquired many of his works, which were shown for one year in two rooms of the permanent collection. He has received many international honors. In 2000 he was named “Ufficiale della Repubblica Italiana” by President Ciampi for his work in design and architecture. In 2001 he was appointed Professor at the Dept. of Design and Arts of the Istituto Universitario di Architettura in Venice. In 2005, for the event’s 20th anniversary, he received the prize “Abitare il Tempo” for protagonists of Italian design of recent decades. In 2006 he was given an honorary degree by Kingston University for his contribution to the “quality of life”.

Via Trentacoste 7 20134 Milano tel 02 21 56 3-319/237/320 Co-producers [email protected] 28 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Cortile della Rocchetta

LEGNO installazione/installation Cidori (cm. 500x500x400h.) progetto di/project by KENGO KUMA realizzazione/with BALS TOKYO e/and MOTOROLA luce/light TARGETTI 29 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta

INSTALLAZIONI INSTALLATIONS • TERRA LEGNO ETTORE SOTTSASS con/with Boffi Cidori Kengo Kuma • ACQUA di/by DORIANA e/and realizzazione/with Bals Tokyo e/and Motorola MASSIMILIANO FUKSAS con/with Ranger Concept • ARIA FRANCESCO e/and Cidori, the literal translation being 1000 birds, does not express how material is dense, ALESSANDRO MENDINI but rather the state of birds flying through the sky like particles. This Cidori Koshi, or Cidori con/with Seves glassblock Lattice, is a traditional Japanise technique lacing thin rectangular wood into a lattice • FUOCO GAETANO PESCE by making a special notch in the wood. By using this technique, a strong structure can be con/with Meritalia created without using any nails, and at the same time, it is possible to dismantle the ODILE DECQ structure at once. For this project, we have applied the Cidori Koshi in a three-dimensional con/with Kerakoll Design space, attempting to create an open and transparent “house”. • LEGNO This structure has not used any adhesives, and is easy to dismantle. MICHELE DE LUCCHI con/with Listone Giordano e/and Intesa Sanpaolo The “house” created by Cidori Koshi, is similar to a sentence composed of words. A KENGO KUMA sentence does not need any nails or adhesives. If carefully composed, a firm, solid con/with Bals Tokyo e/and Motorola sentence can be made. Furthermore, the words can be easily disassembled, creating a new sentence. In this way, words should be a free and eternally-open element. • METALLO RON ARAD The wood in Cidori has acquired such infinite liberty. con/with S.Pellegrino DOMINIQUE PERRAULT ARCHITECTURE con/with GKD Project • LUCE INGO MAURER The construction makes use of ancient oriental techniques of architecture in wood, CASTAGNA RAVELLI Studio involving complex interlocking parts. Each modular element of the Cidori is thus a for- con/with The Fake Factory mal synthesis that establishes a relation with an ancient tradition that is unfortunately now HARDWARE+SOFTWARE=ASINI being lost in contemporary Japan. The constructive experimentation of this temporary di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas architecture thus goes beyond the temporal aspect connected with the event, to indicate e/and La Sterpaia possible paths to follow in the design of 'permanent' architecture of the contemporary city PRESS ROOM and landscape. In terms of its construction the small pavilion in the Corte della Rocchetta is Cortile della Rocchetta also playful, reflecting the dimension of a very popular game of interlocking pieces, con/with Nolostand, Alias, Cassina e/and Flos interpreted in design expression. The growth of the structure, from this perspective, could continue infinitely in new aggregations and additions, establishing a dialogue with the MEETING POINT Spazio CityLife P.zza Cordusio 2 ancient courtyard, but also seeking a link with the riverstone pavement, connecting stone SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard and wood in a new materic and figurative synthesis. e/and my5 Power Plate

Via Trentacoste 7 20134 Milano tel 02 21 56 3-319/237/320 Co-producers [email protected] 30 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta

INSTALLAZIONI INSTALLATIONS • TERRA KENGO KUMA, born in Kanagawa in 1954, following ETTORE SOTTSASS con/with Boffi the degree earned in 1979 at the University of Tokyo, • ACQUA continued his studies at Columbia University in New York. DORIANA e/and In 1987, he founded the Spatial Design Studio, in 1990 MASSIMILIANO FUKSAS con/with Ranger Kengo Kuma & Associates in Tokyo. His is poetry in design with a very specific policy: “Why do I like to • ARIA FRANCESCO e/and parcel out materials to the point of reducing them to small ALESSANDRO MENDINI pieces? Why do I break rocks, bamboo and rice paper con/with Seves glassblock into small strips? Why do I bore infinite holes into wood? • FUOCO GAETANO PESCE The answer is that I like the tactile quality of materials. And con/with Meritalia only in this way am I able to appreciate them fully, to feel ODILE DECQ them vibrate.” This is how he explains his con/with Kerakoll Design architectural language and his passion for • LEGNO materials. Even before the building takes shape, in fact, MICHELE DE LUCCHI con/with Listone Giordano he seems to choose the material and define a technical e/and Intesa Sanpaolo principle for its use. Once this element has been identified, KENGO KUMA all the rest seems to work itself out on its own: the shape, con/with Bals Tokyo e/and Motorola the structural technique, the light, the atmosphere, sense of sound, sense of permanence. He doesn’t like to put • METALLO RON ARAD different materials together, because his buildings are experiments on the theme of con/with S.Pellegrino mono-materialism, pushed to its extreme. He is every careful with details, in DOMINIQUE PERRAULT the sense of transparency and space, the ability to put nature and artifice together. ARCHITECTURE con/with GKD For Kuma, architecture should never have to be coercive, but it should resemble a garden, “Because a garden doesn’t have walls or windows, but it is only made of horizontal surfaces. • LUCE INGO MAURER By definition, it shouldn’t have boundaries.” The point of departure is always the CASTAGNA RAVELLI Studio relationship between architecture and nature: he works on the continuous con/with The Fake Factory variations of things and signs that, once coded and built, stimulate our visual, tactile, auditory HARDWARE+SOFTWARE=ASINI and even olfactory perceptions, because every material has its own scent. Light is, for Kengo di/by OLIVIERO TOSCANI physical matter con/with Festival Sete Sóis Sete Luas Kuma, . To obtain this result, he suppresses, in many projects, both the e/and La Sterpaia essence of the wall as well as that of the window, substituting them with something hybrid, PRESS ROOM able to offer the necessary protection and light. The atmosphere that is inhaled is very Cortile della Rocchetta important. The opportunity of seeing things clearly and unequivocally is never offered. Among con/with Nolostand, Alias, Cassina e/and Flos thousands of nuances, illusion creates reality. Among his most representative works we mention the Kyodo Grating (Tokyo, 1988), the Water/Glass House (Shizuoka, 1995), the MEETING POINT Spazio CityLife P.zza Cordusio 2 Takayanagi Community Centre (Takayanagi, 2000), the Nasu History Museum (Nasu, 2000), SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard the Institute of Disaster Prevention (Fujishiro, 2001), the Great Bamboo Wall (Peking, 2002), e/and my5 Power Plate the Murai Masanari Art Museum (Tokyo, 2004), the LVMH Osaka (2004), the Lotus House (Hayama, 2005), Nagasaki Prefectural Art Museum (2005), Y-Hutte House (East Japan, 2006), Ginzan Onsen Fujiya (Yamagata, 2006), Z58 showroom and offices (Shanghai, 2006), Chokkura Plaza (Tochigi, 2006), He is currently working on the Asahi Broadcasting Corporation, the Suntory Museum, the Dellis Cay Spa Resort, a living complex project in Suzhou, the Art Barn, a project for a modern tea house in Frankfurt and the Sunlitun Project-N1 Boutique Hotel. He has received numerous acknowledgements among which the Good Design Architecture for the “Yusuhara Visitor’s Center” chosen by the Japanese Ministry of Industry and Trade (1994), AIA DuPONT Benedictus for “Water/ Glass” (1997), he received honourable mention from the Boston Society of Architecture for the Unbuilt Architecture Design 2000 (1999), and Spirit of Nature Wood Architecture, Finland (2002).

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METALLO installazione/installation Water in the Southern Hemisphere (diametro/diameter cm. 160) progetto di/project by RON ARAD realizzazione/with S.PELLEGRINO 32 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA METALLO ETTORE SOTTSASS con/with Boffi Water in the Southern Hemisphere Ron Arad • ACQUA di/by DORIANA e/and realizzazione/with S.Pellegrino MASSIMILIANO FUKSAS con/with Ranger Concept • ARIA FRANCESCO e/and When Interni asked us to do a project for the event Decode Elements we were working ALESSANDRO MENDINI with Ernest Mourmans on certain very challenging pieces of blown aluminium that take the con/with Seves glassblock material to the limits of its potential. The first, instinctive choice was to design • FUOCO GAETANO PESCE something, on a bigger scale, to stretch those limits even further. It was a project with a con/with Meritalia practically impossible starting point, but longer experimentation revealed that it was ODILE DECQ possible. The idea was a return to the one already developed in 2005 for the event con/with Kerakoll Design OpenairDesign, also organized by Interni. On that occasion we made the form of a seat • LEGNO previously developed with rotation moulding, using stainless steel rods. The rods took MICHELE DE LUCCHI con/with Listone Giordano on the form of deformed rings that could be combined to make the body of the chair, e/and Intesa Sanpaolo creating a dynamic, unpredictable design on its structured surface. That work tested the KENGO KUMA abilities and limits of Roberto Travaglia of Marzorati Ronchetti, who supervised the making con/with Bals Tokyo e/and Motorola of the piece. This time we have raised the level of difficulty even further: we have stacked the rings of stainless steel on a skeleton, to form a closed chassis; ideally, a sphere • METALLO RON ARAD deformed by the effect of compression on half its surface. We have constantly con/with S.Pellegrino monitored the evolution of this piece, made in Italy, thanks to photos sent to us every day. DOMINIQUE PERRAULT The images of the ‘work in progress’ were incredibly beautiful and bore witness to the ARCHITECTURE con/with GKD evolution of a project that is a hymn to difficulty. The computer renderings of Yuki Tango provided a fantastic preview of the design of lines that would emerge in the completed • LUCE INGO MAURER project; because the structure of the piece is asymmetrical, the result was already CASTAGNA RAVELLI Studio surprising on this virtual level. We hope that it is even more surprising, now that this con/with The Fake Factory seat-sculpture can be seen and touched inside the Castello Sforzesco of Milan. HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI Project con/with Festival Sete Sóis Sete Luas e/and La Sterpaia A large sculptural rocking chair with a sinuous form, geometrically inserted in a PRESS ROOM sphere with a diameter of 160 cm. It is made by bending bundles of shiny 10 mm Cortile della Rocchetta stainless steel tubing, a technique already applied for the walls of the Opera Hall of Tel con/with Nolostand, Alias, Cassina e/and Flos Aviv (1994) and in the Ripple Chair made for the event OpenairDesign (Milan, April 2005). The particular construction solution, permitting creation of three-dimensional volumes MEETING POINT Spazio CityLife P.zza Cordusio 2 of great complexity, has been developed in collaboration with Roberto Travaglia of SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard Marzorati Ronchetti, with whom Ron Arad has worked for over a decade to produce his e/and my5 Power Plate metal creations.

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INSTALLAZIONI INSTALLATIONS • TERRA RON ARAD, born in Tel Aviv 1951, studied at Jerusalem ETTORE SOTTSASS con/with Boffi Academy of Art. In 1973 moved to London. • ACQUA In 1979 graduated at the Architectural Association - DORIANA e/and School of Architecture and studied under Peter Cook and MASSIMILIANO FUKSAS con/with Ranger Bernard Tschumi. In 1981 established One Off Ltd. with Caroline Thorman in Covent Garden, • ARIA FRANCESCO e/and London, a design studio, workshop and ALESSANDRO MENDINI showroom. First success came with a range of furniture con/with Seves glassblock and interior structures in tube and cast iron fittings. Well • FUOCO GAETANO PESCE known pieces include the ‘Rover Chair’, the vacuum- con/with Meritalia packed ‘Transformer’ chair and the remote controlled ODILE DECQ ‘Aerial’ light. Later work explored the use of tempered con/with Kerakoll Design steel, first in the ‘Well-Tempered Chair’ and later in the • LEGNO popular ‘Bookworm’. In 1989 he founded Ron MICHELE DE LUCCHI con/with Listone Giordano Arad Associates, Architecture and Design practice e/and Intesa Sanpaolo with Caroline Thorman in Chalk Farm, London. ‘Ron Arad KENGO KUMA Studio’ was established in Como in 1994 to continue and con/with Bals Tokyo e/and Motorola expand on the production studio pieces as previously produced in the London workshops. The facilities of • METALLO RON ARAD the Ron Arad Studio hugely expanded the possibilities in regard to con/with S.Pellegrino materials, technique and engineering, allowing for such pieces as ‘Box in 4 DOMINIQUE PERRAULT Movements’ (with a torsion sprung ratchet mechanism) and ‘R.T.W.’, (a free-rolling large wheel ARCHITECTURE con/with GKD with inner shelving that always remains parallel to the floor) to be produced. Installations for ‘L’Esprit du Nomade’, Fondation Cartier, Paris and The Domus Totem for the Triennale in Milan. • LUCE INGO MAURER Ron Arad was Professor of Product Design at the Hochschule für Angewandte Kunst in CASTAGNA RAVELLI Studio Vienna, of Furniture Design at the Royal College of Art in London and is currently Professor of con/with The Fake Factory Design Product at the RCA. He was guest Editor of 1994 International Design Yearbook and HARDWARE+SOFTWARE=ASINI Designer of the Year, 1994. His work has been widely featured in many design/architectural di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas books and magazines worldwide. Ron Arad has run several design workshops for students, e/and La Sterpaia including those at the Vitra Design Museum in Weil am Rhein, Germany, Vitra Farm in France PRESS ROOM and Ravenna in Italy. He works for many important companies like Alessi, Allia, Artemide, Cortile della Rocchetta Bonaldo, Cappellini, Cassina, Driade, Fiam, Kartell, Magis, Moroso, Poltronova, the Rug con/with Nolostand, Alias, Cassina e/and Flos Company, Serralunga, Swarovski. He does a lot of limited edition hand-made pieces for Gallery Mourmans for example ‘Acrylic Oh Voids’ – rocking chairs and chaise longue made of slabs of MEETING POINT Spazio CityLife P.zza Cordusio 2 clear acrylic. In Architecture his most well-known projects are Zion Square Sculpture, SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard Jerusalem, Israel 2005; Battersea Power Station; The Boiler House, London 2005; Magis’ e/and my5 Power Plate Headquarters, Motta di Livenza, Treviso 2004; Design Museum, Holon, Israel, 2004; Hotel Puerta America, Madrid, 2003-2005; Hotel Duomo, Rimini, Italy 2003-06; Mercedes Benz AG, Birmingham 1996; Louisiana Museum of Modern Art, Denmark 1996; Adidas/Kronenbourg Sports Cafés, France 1996; The New Tel Aviv Opera, Israel, Foyer Architecture 1989-1994. He has designed Public Art works like Evergreen!, Zone Roppongi Building, Tokyo, Japan 2002-3, a sculpture located in Roppongi Hills as an integral part of Mori Building’s mixed use development. He has received many prizes, amongst them the 2006 Visionary Award, presented by the Museum of Arts & Design, New York (2006); The Jerusalem Prize for Arts and Letters, awarded by Bezalel Academy of Arts and Design, Israel 2006; Primavera International Award for Design (2001); Designer of the Year, Salon du Meuble, Paris (1994). He teaches in different international schools. Now is professor of product design at RCA. He was the director of different workshop for students, including Vitra Design Museum a Weil am Rhein, Germany, Vitra Farm in France and in Ravenna, Italy.

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METALLO installazione/installation Le cocon doré (cm. 740x350x210h.) progetto di/project by DOMINIQUE PERRAULT ARCHITECTURE realizzazione/with GKD 35 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta

INSTALLAZIONI INSTALLATIONS • TERRA METALLO ETTORE SOTTSASS con/with Boffi Le cocon doré Dominique Perrault Architecture • ACQUA di/by DORIANA e/and realizzazione/with GKD MASSIMILIANO FUKSAS con/with Ranger Concept • ARIA FRANCESCO e/and The gilded cocoon or “cocon doré” imagined by Dominique Perrault is an installation ALESSANDRO MENDINI made entirely with gold anodized aluminium screen. con/with Seves glassblock • FUOCO GAETANO PESCE The creative process is represented here as a cocoon, a chrysalis, symbol of all con/with Meritalia possibilities. This almost animal-like object, alive, organic, imperfect but graceful, ODILE DECQ establishes a dialogue with the Castello Sforzesco, a centuries-old structure, which con/with Kerakoll Design becomes a place of coexistence of the past and contemporary creation. • LEGNO MICHELE DE LUCCHI con/with Listone Giordano This historic edifice will be the perfect place in which to watch the opening of this nascent e/and Intesa Sanpaolo mini-architecture, a thing in a state of becoming, the essence of any form of creation… KENGO KUMA con/with Bals Tokyo e/and Motorola Project The project “Cocon doré” is a metal tunnel, 7.40 meters long and 3.50 meters wide, • METALLO RON ARAD by a height of 2.10 meters. It is made with metal screen of the “Canisse” type con/with S.Pellegrino produced by GKD, supported by a mixed structure of stainless steel cables (diameter 3.5 DOMINIQUE PERRAULT mm) and gold anodized aluminium rods (diameter 3 mm). The installation rests on a ARCHITECTURE con/with GKD wooden platform made with 33 industrial pallets.

• LUCE INGO MAURER CASTAGNA RAVELLI Studio con/with The Fake Factory HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas e/and La Sterpaia PRESS ROOM Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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INSTALLAZIONI INSTALLATIONS • TERRA DOMINIQUE PERRAULT, born in Clermont-Ferrand, ETTORE SOTTSASS con/with Boffi France, in 1953, enters the school of architecture in 1973. • ACQUA He graduates in architecture in 1978, in town planning in DORIANA e/and 1979 and had a postgraduate degree in history in the MASSIMILIANO FUKSAS con/with Ranger EHESS in 1980. In 1981 he opened his office in Paris and realized his first built works. Dominique Perrault, • ARIA FRANCESCO e/and architect and urban designer, rapidly earned himself ALESSANDRO MENDINI an international reputation by winning competitions to con/with Seves glassblock design the French National Library in 1989 and the • FUOCO GAETANO PESCE Olympic velodrome and swimming pool in Berlin in 1992. con/with Meritalia He is currently working on a number of large urban ODILE DECQ projects all over the world, including the expansion of con/with Kerakoll Design the European Court of Justice in Luxembourg, the creation • LEGNO of the Olympic tennis stadium in Manzanares Park in MICHELE DE LUCCHI con/with Listone Giordano Madrid, the masterplan for the centre of Donau-City and e/and Intesa Sanpaolo two 200 metres towers in Vienna; the new auditorium for St. KENGO KUMA Petersburg's Mariinsky Theatre, and the EWHA women's con/with Bals Tokyo e/and Motorola university campus in Seoul, Korea. As well as these large prestigious projects, Dominique Perrault works on smaller • METALLO RON ARAD projects too. In France he built the Hotel Industrial Jean-Baptiste Berlier in Paris, the Aplix factory con/with S.Pellegrino near Nantes and a multimedia library in Vénissieux. He is now working on various housing and DOMINIQUE PERRAULT offices projects in Lille, Boulogne-Billancourt and on Sports Complex of Rouen. In Austria he has ARCHITECTURE con/with GKD transformed the skyline in Innsbruck's historic city centre by creating a genuine urban island comprising the town hall, shops and a hotel. In Italy, following his redesign of the Piazza Gramsci • LUCE INGO MAURER in Cinisello Balsamo near Milan, he is currently redesigning Piazza Garibaldi for the Metropolitana CASTAGNA RAVELLI Studio di Napoli and renovating the library and reception spaces of the A. Cardarelli Hospital in Naples. con/with The Fake Factory In Palermo, he’s building a pedestrian bridge and twelve metropolitan stations. In April 2006 he HARDWARE+SOFTWARE=ASINI won the international competition for two hotels at the new Rho-Pero fair facility of di/by OLIVIERO TOSCANI Milan con/with Festival Sete Sóis Sete Luas , to be completed in 2008. The design of the two hotels is based on an idea that in recent e/and La Sterpaia years has developed in architectural research all over the world: to construct buildings of limited PRESS ROOM cost capable of ensuring a high level of comfort with low energy consumption. In aesthetic terms Cortile della Rocchetta the project reflects the clean forms of the new fair: two pure geometric figures, two white and con/with Nolostand, Alias, Cassina e/and Flos black parallelepipeds, with a square plan, sixty meters high, placed side by side and inclined, emerging from the landscape. He has recently won numerous competitions in France, Italy, MEETING POINT Spazio CityLife P.zza Cordusio 2 Spain and Japan. He works in design for companies as Fontana Arte, Sawaya&Moroni, Alessi SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard and Martin Stoll and on scenographies for the national ballet of and various exhibitions. His work e/and my5 Power Plate can be seen in several itinerary exhibitions as “Morceaux choisis” recently showed in Santiago de Chile, «Meta-Buildings» in the Architektur Zentrum of Vienna or “En cours” in Arc en rêve architecture centre in Bordeaux. Aside from being a member of the French Legion of Honor and a laureate of the Great National Prize for Architecture of France in 1993, Dominique Perrault has received an impressive number of awards for his work. He was awarded the Mies van der Rohe Award for European Architecture. in 1997 for the French National Library; he received the World Architecture Award twice (2001 for his Aplix-Factory as the best industrial building, and 2002 for his Media Library in Vénissieux for the best public building) and collected the AIA Maryland Best Industrial Building Award for the GKD factory, Cambridge, Marlyand, USA, to cite but a few. Whatever the size of the project, Dominique Perrault's buildings transform the architectural landscape like elementary volumes in minimalist sculpture. His work for design is an extension of his architecture, on the one hand because it comes from the same vocabulary of simple forms, reduced to a minimum, and on the other because he pays the same amount of attention to engineering the materials he uses, continually experimenting to enhance their visual effects and physical emotions.

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LUCE installazione/installation I wonder, wonder, wonder... progetto di/project by INGO MAURER 38 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Cortile della Rocchetta e Corte Ducale

LUCE installazione/installation Light tracks progetto di/project by CASTAGNA RAVELLI Studio realizzazione/with THE FAKE FACTORY 39 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA LUCE ETTORE SOTTSASS con/with Boffi I wonder, wonder, wonder... • ACQUA DORIANA e/and di/by Ingo Maurer MASSIMILIANO FUKSAS con/with Ranger Concept • ARIA FRANCESCO e/and Sometimes I wonder where my work leads to. With light, you can never 'plan' something. ALESSANDRO MENDINI You imagine moments and effects, and struggle to realize them by trying and con/with Seves glassblock testing. And when you finally come up with a solution, and you wonder, what this will do? • FUOCO GAETANO PESCE Does it have any deeper meaning, or do you just show off, making a ‘bella figura’? If you con/with Meritalia did it right, you make at least one person smile, and that’s good! ODILE DECQ con/with Kerakoll Design Project • LEGNO The inscription is placed along the side of Piazza del Cannone and along the sides of MICHELE DE LUCCHI con/with Listone Giordano the corner towers facing toward the Triennale, on one side, and toward Teatro Strehler e/and Intesa Sanpaolo on the other. On the Triennale side an inscription will be projected with a white laser KENGO KUMA through the Jenoptik Jenias solid-state 10 watt system, with projection head and con/with Bals Tokyo e/and Motorola computerized Pangolin Professional 2000 Pro system for a very clear image. On the side toward Teatro Strehler the walls of Castello Sforzesco are lit with red light from 24 • METALLO RON ARAD Leonardo 5000 watt spots, each with primary red 106 gel, positioned two by two in con/with S.Pellegrino the moat along the outer wall at regular intervals. The Leonardos work in pairs, with one DOMINIQUE PERRAULT lighting the lower part of the castle wall, the other the upper part. A dimmer regulates the ARCHITECTURE con/with GKD light intensity. A white strobe effect is added throughout, with 6 atomic strobes, 3000 watts each. • LUCE INGO MAURER CASTAGNA RAVELLI Studio con/with The Fake Factory Light tracks HARDWARE+SOFTWARE=ASINI di/by Castagna Ravelli Studio di/by OLIVIERO TOSCANI The Fake Factory con/with Festival Sete Sóis Sete Luas realizzazione/with e/and La Sterpaia PRESS ROOM Concept Cortile della Rocchetta Light plays with elements and decodes itself in flashes, flames, reflections, shadows, fire, con/with Nolostand, Alias, Cassina e/and Flos incandescence, electrical discharges. MEETING POINT Spazio CityLife P.zza Cordusio 2 Project SIMONE MICHELI Loop of specular projections Video con/with Iris Ceramica, Hewlett-Packard on the two long walls of the Corte Ducale. e/and my5 Power Plate images from nature of seven elements, of great impact and violence, that react to light or produce it. Amplified noises and sounds (water: falling drops, luminous reflections, splashes; fire: lighting of a match, flame, scrape of the match head; air: mirror balloons, reflections, bursts; earth: bone covered with soil by a dog, light that gradually vanishes, frenetic scraping; wood: forest fire, flames, whistles and pops; metal: pouring of incandescent liquid metal in a foundry, incandescent matter, thud of presses; light + light: lightening bolts without clouds, electrical discharges, thunder). The images alternate with conceptual projections featuring lists of all the words that indicate the element in question in relation to light. On the part in the back, above the portico, projections of inscriptions that reveal the molecular/cosmic character of the elements (chemical or physical formulae). Duration 10 minutes. The reactions of light on the four traditional elements (air, water, earth, fire) are represented in an ironic or “minimalist” way; while the added elements (wood, metal, light) are represented with “stronger” images.

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Attività Produttive

INSTALLAZIONI INSTALLATIONS • TERRA INGO MAURER, born in 1932 on the island Reichenau, ETTORE SOTTSASS con/with Boffi Lake of Constance, Germany. "I have always been • ACQUA fascinated by the light bulb because it is the perfect union DORIANA e/and of industry and poetry. The bulb is my inspiration" MASSIMILIANO FUKSAS con/with Ranger says Ingo Maurer, outstanding poet of light and lightness in the design world. His encounter with the • ARIA FRANCESCO e/and light bulb happened in 1966. By then Maurer, a ALESSANDRO MENDINI typographer and graphic designer who trained in con/with Seves glassblock Switzerland and Germany, had spent several years in the • FUOCO GAETANO PESCE U.S. working as graphic designer. In 1966, back in con/with Meritalia Europe, he designed and produced a few samples of a ODILE DECQ lighting fixture. It was entitled Bulb and was a bulb within a con/with Kerakoll Design bulb. It was so successful he had to produce more to • LEGNO match the demand. The company called Design M was MICHELE DE LUCCHI con/with Listone Giordano thus established. Design M later mutated into Ingo Maurer e/and Intesa Sanpaolo GmbH, and the company produces to this day both KENGO KUMA Ingo's fixtures and the work of other ingenious designers. con/with Bals Tokyo e/and Motorola Many of his works are inside the collection of New York’s Museum of Modern Art: Bulb and Gulp • METALLO RON ARAD (1969), Light Structure (1970 like a co-designer), Little Black Nothing and YaYaHo (1988), con/with S.Pellegrino Los Minimalos Dos, Lucellino Wall, Wo bist Du, Edison…? And Zettel’Z (1999), Porca Miseria DOMINIQUE PERRAULT (2003). While working as a designer for his company, Maurer is often involved in installations ARCHITECTURE con/with GKD and architecture and "urban scenography" projects. Such projects include YaYaHo at Center Georges Pompidou in Paris for the exhibition Lumière je pense a Vous (1985) , “Ingo • LUCE INGO MAURER Maurer lumière aha SoSo” at Institut Français d’architecture in Paris (1986), the first non- CASTAGNA RAVELLI Studio commercial reserch at Fondation Cartier named “Ingo Maurer: Lumière hasard réflexion” (1989), con/with The Fake Factory participated at (exhibition) “Identità e differenze. I racconti dell’Abitare” at Milan Triennale with HARDWARE+SOFTWARE=ASINI installations and unique pieces (1994), temporary installation in Deutzer Brücke (Brigde) in Köln di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas (1997 and 1998), lighting of Subway Station Westfriedhof, Munich (1998), collaboration with e/and La Sterpaia fashion designer Issey Miyake and special effects for his fashion show (1999), exhibition of Vitra PRESS ROOM Design Museum “Ingo Maurer - Light - Reaching for the Moon” (since 2002), partecipation at Cortile della Rocchetta exhibition “Brillant” at Victoria and Albert Museum in London (2004), partecipation and part of con/with Nolostand, Alias, Cassina e/and Flos exhibition design at exhibition “Iluminar design Da Luz 1920-2004” at Museum de Arte Brasileira Fundacao Armando Alvares Pentendo in São Paolo (2004), Design and production of the “Unicef MEETING POINT Spazio CityLife P.zza Cordusio 2 Crystal Snowflake” for New York (2004 and 2005), the lighting of a Middle Ages painting exhibition SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard in a church in Prague, Lighting for the Kruisherenhotel in Maastricht (2005), Lighting objects for e/and my5 Power Plate the Atomium in Brussels (2006). He won different prizes like Design Prize of Monaco (1999), “Lucky Strike designer Award” of Raymond Loewy Foundation (2000), Philadelphia Museum of Art “Collab’s Design Exellence Award” in 2002, “Gorge Jensen Prize” in Copenaghen in 2003, the Design Academy Division of Gifu (Japan) “the Fourth Oribe Award” in 2003, Conferment of the Degree of Doctor of the Royal College of Art, London, honoris causa in June 2006. The Cooper-Hewitt National design Museum in New York will present the exhibition “Provoking Magic, The Lighting of Ingo Maurer” (September 17th 2007- January 24th 2008).

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA CASTAGNA RAVELLI STUDIO, founded in 1996, is ETTORE SOTTSASS con/with Boffi unusual because it is comprised of a theatre director and a set designer • ACQUA . Paolo Castagna, director, DORIANA e/and apprentice to the famous Polish director Jerzy MASSIMILIANO FUKSAS con/with Ranger Grotowski and, for long, assistant to Luca Ronconi, strategy and cultural events expert, is the planning and • ARIA FRANCESCO e/and organizational link; Gianni Ravelli, professor of ALESSANDRO MENDINI architecture at the Politecnico of Milan, student of con/with Seves glassblock Marco Albini, set designer and costume designer in two • FUOCO GAETANO PESCE Luca Ronconi shows at Spoleto, is the aesthetic and con/with Meritalia pictorial part of the studio, who takes care of light ODILE DECQ design, staging, shows and events, from a con/with Kerakoll Design theatrical viewpoint. The studio is part of Marco • LEGNO Albini’s design group (with Bob Norda for graphics, MICHELE DE LUCCHI con/with Listone Giordano Carlo Bertelli for artistic advice and Marcel Aubri, of the e/and Intesa Sanpaolo Centre Pompidou, for organisation), winner of the KENGO KUMA competition to reorganise the new Sabauda Art Gallery con/with Bals Tokyo e/and Motorola in Turin that includes the interior and exterior lighting of the museum and the setting of the rooms. The Studio is • METALLO RON ARAD currently working on stage lighting in a few European cities. For several years, the light design con/with S.Pellegrino activity has worked on, among others, the stage lighting for the Quadrilatero della Moda in DOMINIQUE PERRAULT Milan. The first projects are from 2002, for the Teatro alla Scala: the lighting event for the ARCHITECTURE con/with GKD inauguration of the Teatro degli Arcimboldi, and the layout of the temporary Museo Teatrale in Palazzo Busca. From 1966, the studio invented a series of shows and theatrical events, • LUCE INGO MAURER taking care of the direction, scenery and costumes: among others, shows on CASTAGNA RAVELLI Studio Giacomo Leopardi and Giuseppe Parini in historical buildings in Milan, the staging of Gluck’s con/with The Fake Factory “The Chinese” at Spoleto, a show for the Italian business association Altagamma at the Teatro HARDWARE+SOFTWARE=ASINI Nuovo in Milan, and “The Dream of Liberty”, performed also at the Piccolo Teatro in 2003, di/by OLIVIERO TOSCANI they took care of numerous stage theatrical and illumination con/with Festival Sete Sóis Sete Luas From 1997, , e/and La Sterpaia performances for the most prestigious labels in design and fashion. PRESS ROOM Furthermore, from 1999, they take care of conceiving the surroundings, environments and Cortile della Rocchetta furnishings for stores in Milan and Florence and headquarters of the most prestigious Milan con/with Nolostand, Alias, Cassina e/and Flos associations. The studio collaborates with the Council Office of Culture and Fashion for the Milan Municipality, with the Friends of La Scala, with Pirelli Real Estate, with the Associazione MEETING POINT Spazio CityLife P.zza Cordusio 2 Montenapoleone, the Teatro di Roma, the Teatro Lirico Sperimentale of Spoleto and the Teatro SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard alla Scala. Some of their clients are: Acqua di Parma, Altagamma, Bloomberg, Borbonese, e/and my5 Power Plate Mario Buccellati, Fay, Gianfranco Ferré, FontanaArte, Segis, Tod’s.

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INSTALLAZIONI INSTALLATIONS • TERRA THE FAKE FACTORY is the video design group established by Stefano Fomasi and ETTORE SOTTSASS con/with Boffi Andrea Gnesutta, over the years joined by a number of designers with eclectic skills and Angelo Bruno • ACQUA competences, ranging from videodesign to photography and illustration. , DORIANA e/and Simona Picchi, Juri Ciani, Francesco Sonnati, Loris Giancola, Anna&Michele MASSIMILIANO FUKSAS con/with Ranger Bigiotti, Mariano Zimmermann are the designers who helped to carry out the Factory, enabling it to develop the new approaches and possibilites of visual communication related to • ARIA FRANCESCO e/and the new media on many platforms and in many ways. In just a few years The Fake Factory has ALESSANDRO MENDINI taken part in the carrying out of some hundreds of videodesign projects, ranging from con/with Seves glassblock TV advertising to videoinstallations, video set design for theatre to fashion • FUOCO GAETANO PESCE shows, multisensory dvd production in glamorous contexts in the chief Italian and world con/with Meritalia cities. For FuoriSalone 2006, it has carried out “HeavyLight", a city videoinstallation produced ODILE DECQ by Interni with non-stop videoprojections on the historical gates of Milan. con/with Kerakoll Design • LEGNO Concept MICHELE DE LUCCHI con/with Listone Giordano Decoding the elements that underlie visual communication and studying its com- e/and Intesa Sanpaolo plex associations and possible evolutions. The theme is developed through an installation that KENGO KUMA plays on more levels of experimentation: on chroma-codes, where colours and color codes are con/with Bals Tokyo e/and Motorola the players of the stylistic study in videodesign, but also on form-codes or evolution-codes, namely the creation of complex forms and new meanings based on two primary • METALLO RON ARAD forms of visual communication: the square and the alphabetic letter. A path that ideally con/with S.Pellegrino leads to speak of the book-form and literature, thus becoming a happy tribute to Mondadori’s DOMINIQUE PERRAULT 100 years. ARCHITECTURE con/with GKD 5D.SIGN is the research and experimentation space, where the various disciplines are • LUCE INGO MAURER contaminated : matter and light, design and videodesign. That comes from the wish to mould CASTAGNA RAVELLI Studio the real and the unreal by merging them together. From the cooperation between architects con/with The Fake Factory Debora Foti, Sergio A.Giordano, Cristiano Boni and video-designer Simona HARDWARE+SOFTWARE=ASINI Picchi Macchiavelli. The different training and education of the members of the group di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas allow a heterogeneous approach to making and a new 361-degree expermentation. e/and La Sterpaia PRESS ROOM Concept Cortile della Rocchetta i-DRO the object designed for Interni Press Office as a communication medium comes from con/with Nolostand, Alias, Cassina e/and Flos the idea of giving shape to a water wall as modular container and natural screen of the back-videoprojection it contains. Carried out in plastic by ATMOS, a company that manufac- MEETING POINT Spazio CityLife P.zza Cordusio 2 tures and markets some exclusive lines that combine craft technique and modern technology, SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard synthetic materials and natural elements. e/and my5 Power Plate

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SEC di/by Alias Utrecht di/by Cassina

PRESS ROOM Cortile della Rocchetta realizzazione/with NOLOSTAND con/with ALIAS, CASSINA e/and FLOS 44 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

MEETING POINT Spazio CityLife Piazza Cordusio 2 progetto di/project by SIMONE MICHELI realizzazione/with IRIS CERAMICA e/and HEWLETT-PACKARD e/and MY5 POWER PLATE 45 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA MEETING POINT ETTORE SOTTSASS con/with Boffi Spazio CityLife Piazza Cordusio 2 Simone Micheli • ACQUA di/by DORIANA e/and realizzazione/with Iris Ceramica MASSIMILIANO FUKSAS con/with Ranger e/and Hewlett-Packard e/and my5 Power Plate • ARIA FRANCESCO e/and Concept ALESSANDRO MENDINI Inside the prestigious space CityLife in the heart of con/with Seves glassblock Milan, the Interni Meeting Point goal is to narrate a • FUOCO GAETANO PESCE “non-story” capable of playing multiple functions, con/with Meritalia of revealing things, of transforming the visitor into the ODILE DECQ emotionally engaged protagonist of a light, serene, soft con/with Kerakoll Design space. It is an interactive place, thanks to the Digital • LEGNO Home technology by Hewlett-Packard, a design MICHELE DE LUCCHI con/with Listone Giordano impulse that formally and materially describes a volume e/and Intesa Sanpaolo that is a meeting place, a three-dimensional setting in KENGO KUMA which to communicate, a metropolitan house, the con/with Bals Tokyo e/and Motorola materialization of one of my dreams. I believe our contemporary condition requires us to express truth, to • METALLO RON ARAD build things starting with the reconstruction of ethics, love, beauty, exploring forgotten worlds of con/with S.Pellegrino deep perception and primordial emotion. Absolute white and fluorescent orange, together DOMINIQUE PERRAULT with fluid geometries, sound and lighting effects, are the ingredients of the installation I have ARCHITECTURE con/with GKD created. This place represents a visual and content synthesis of our future-present. • LUCE INGO MAURER CASTAGNA RAVELLI Studio Project con/with The Fake Factory The flooring will be in porcelainized gres from the Victoria collection by Iris Ceramiche, HARDWARE+SOFTWARE=ASINI installed on a suitable platform. A large tent in white screen with white textile inserts, di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas supported by a system of uprights and beams, will border the entire space. The furnishings e/and La Sterpaia are characterized by totemic volumes that function as containers, covered in the same PRESS ROOM gres as the flooring, with borders painted in fluo orange. The installation also features a Cortile della Rocchetta console-controlled sound, lighting and video system. con/with Nolostand, Alias, Cassina e/and Flos SIMONE MICHELI founded the homonimous architecture studio in '90 and the design MEETING POINT Spazio CityLife P.zza Cordusio 2 company Simone Micheli Architectural Hero in 2003. He is teacher of Industrial Design at SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard the Università degli Studi of Florence, and at the Scuola Politecnica di Design of Milan. e/and my5 Power Plate He is teacher at the Poli.Design, Domus Accademy and Iulm in Milan, Università la Sapienza-Faculty of Architecture, Rome. Visiting professor in several international universities and schools including the Fashion and Design Academy in Berlin, the Hochschule fur Kunst und Design in Halle, Germany, the Hong Ik University of Seoul. His works of architecture, contract, interior design, exhibit design, graphics and communication are related to the world of sensory exalting. He has carried out residential buildings, hotels and spa, restaurants and lounges, shops and showrooms, schools, office buildings, factories, shopping malls. His work has been the subject of many monographs and publications in international magazines.

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA DIGITAL HOME by Hewlett-Packard ETTORE SOTTSASS con/with Boffi digital home • ACQUA Designed and staged by architect Simone Micheli, it’s a real the visitors are going DORIANA e/and to see, where technology is its heart and distinctive component. In particular, the installation will MASSIMILIANO FUKSAS con/with Ranger feature the sitting room and the bedroom, offering the latest new products HP in the range of PC, notebook, press devices and digital imaging, and the innovative technological plat- • ARIA FRANCESCO e/and forms Intel, that support the so-called “digital life style” both at home and on the go. ALESSANDRO MENDINI con/with Seves glassblock Thanks to HP products, based on Intel last generation chipsets and processors, it’s possibile • FUOCO GAETANO PESCE to acquire and distribuite a wide variety of digital multimedia contents inside our con/with Meritalia homes (games, photographs, videotapes, e-mail, music, etc.). The concept underlying the ODILE DECQ Digital Home is to enable the user to gain access to these contents through a home network, con/with Kerakoll Design easy and handy, by using any device. • LEGNO MICHELE DE LUCCHI con/with Listone Giordano HP and Intel technologies meet this requirement and open new ways to digital entertain- e/and Intesa Sanpaolo ment. The mobile technology Intel® Centrino® Duo, the new generation of Intel platforms for KENGO KUMA portable PCs, that offer high performance and a longer battery life, supply cutting-edge functions con/with Bals Tokyo ® TM e/and Motorola to make entertainment really mobile for travelling users. The Intel Viiv technology, the new technological platform, that brings the PC into the sitting room, allows to share digital • METALLO RON ARAD contents, such as films, music, videotapes, photos etc. with the digital equipment of the house con/with S.Pellegrino and make them easily accessible just by means of a remote control. DOMINIQUE PERRAULT ARCHITECTURE con/with GKD

• LUCE INGO MAURER CASTAGNA RAVELLI Studio con/with The Fake Factory HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas e/and La Sterpaia PRESS ROOM Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA CITYLIFE ETTORE SOTTSASS con/with Boffi Generali Properties Gruppo Ras Immobiliare • ACQUA The company CityLife, an initiative of , , DORIANA e/and Lombarda (Gruppo Fondiaria-SAI) and Lamaro Appalti, is responsible for the MASSIMILIANO FUKSAS con/with Ranger design of the new district at the former Milan Fair, involving the architects Zaha Hadid, Arata Isozaki, Daniel Libeskind and Pier Paolo Maggiora. The aim of the project • ARIA FRANCESCO e/and is to create “a new center” for Milan, a place that is “emblematic” and “recognizable”. Apart ALESSANDRO MENDINI from the area to be transformed, appx. 255,000 sq meters, the project calls for renewal of con/with Seves glassblock municipal areas outside the fair perimeter, including Piazza Giulio Cesare and the spaces • FUOCO GAETANO PESCE around the Vigorelli velodrome, making the total area of the operation about 366,000 sq con/with Meritalia meters. The size and centrality of the area of transformation make this one of the ODILE DECQ largest works of its kind in Europe, three times larger than the Potsdamer Platz in con/with Kerakoll Design Berlin, and a bit larger than Canary Wharf in London. The CityLife project stands out for its • LEGNO mixture of public and private urban functions, generating a neighborhood that should MICHELE DE LUCCHI con/with Listone Giordano be active day and night, capable of offering new models for living, working, enjoying e/and Intesa Sanpaolo culture and leisure time, with the dual aim of creating new values of quality of life and social KENGO KUMA contact, and giving the city a new feature to help it compete with other European centers. con/with Bals Tokyo e/and Motorola The new district is organized around a large park. Completely traffic-free, it will be the largest pedestrian zone in Milan, and one of the largest in Europe, thanks to an original • METALLO RON ARAD system for circulation and underground parking (over 8500 public and private spaces) for con/with S.Pellegrino complete separation of vehicle flow and pedestrian movement. One distinctive feature of DOMINIQUE PERRAULT the project is the high concentration of cultural, recreational, sporting and leisure ARCHITECTURE con/with GKD activities, including a large cultural center for children (Palazzo delle Scintille), a new design museum and the restructuring and transformation, undertaken by the city administration, of • LUCE INGO MAURER the historic Vigorelli velodrome. The area will have a Services Center with restaurants, CASTAGNA RAVELLI Studio cafes and venues, quality shops, multiplex cinema, associations, post offices, banks and con/with The Fake Factory business services. Working activities are contained, for the most part, in the three HARDWARE+SOFTWARE=ASINI towers, with high technological content and innovative materials and energy solutions, di/by OLIVIERO TOSCANI redesign the skyline of Milan residential areas con/with Festival Sete Sóis Sete Luas which contribute to . Five will be e/and La Sterpaia placed near the park, with different typologies and sizes, designed to propose new models PRESS ROOM of living quality in the city. Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

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Milano CITYLIFE nuovo quartiere ex fiera/new development at former fairgrounds progetti di/project by ZAHA HADID DANIEL LIBESKIND ARATA ISOZAKI

49 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

MY5 POWER PLATE meeting point Spazio CityLife

50 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

ISOLE DI LETTURA READING ISLANDS PICK CHAIR READING LOUNGES design DROR BENSHETRIT per/by BBB emmebonacina As the great Argentine writer Jorge Luis Borges said: “the book is one of the possibilities HARD RELAX design SIMONE MICHELI of happiness available to us human beings”. per/by Iris Ceramica TOTOTO This perception lies behind the event DECODE ELEMENTS that INTERNI has design HANNES WETTSTEIN STRIPE BENCH organized for the FuoriSalone 2007. The theme of “the elements” in the Design project design GABRIELE PEZZINI joins that of Reading to celebrate the centennial of the Mondadori publishing group, Maxdesign per/by one of the Italian leaders in the field, and a protagonist of international culture and LA MICHETTA information. During one century of history the group has been a force for continuing design GAETANO PESCE per/by Meritalia progress, the transformation of lifestyles and the evolution of knowledge, working through BALI the various sectors of communication. design CARLO COLOMBO per/by Poliform Reading is a solitary, silent and extraordinarily vital act shared by all civilizations, since the THE 8th ELEMENT beginning of history, and capable of surviving wars and persecution, social and electronic MINI per/by revolutions. Reading has always been a part of the private universe, but it has also existed LOCO in many collective expressions; from liturgical reading, still practiced today in the Catholic design IVAN PALMINI per/by Alluminio Sammarinese church, to the readings that used to be held in factories and other public settings. Toward HEAVEN COLLECTION the end of the 1800s the lector was a very widespread figure in settings like tobacco mills, design JEAN-MARIE MASSAUD for example. Among the books read out loud to alleviate the boredom of repetitive labor, per/by Emu we know that one of the favorites was The Count of Monte Cristo by Alexandre Dumas, ROUND COLLECTION so much so that a group of cigar makers wrote to the author shortly before his death design CHRISTOPHE PILLET per/by Emu (1870), asking him if they could name their products after the Count; Dumas consented, and “Montecristo” is still a brand name found on the market today. WALL SYSTEM (Librerie/Bookshelves) per/by Poliform VIDEO INSTALLAZIONI For Reading, seen as a necessary, indispensable moment connected with knowledge, VIDEO INSTALLATIONS relaxation and recreation, the event DECODE ELEMENTS provides special ‘outposts’ DIGITAL FIRE at the Cortile della Rocchetta of the Castello Sforzesco, with projects by Italian di/by TOSHIYUKI KITA and international designers that form the core of the overall installation. These are SHARP realizzazione/with the reading lounges, a series of comfortable places for encounters, relaxation and, L’ARCHIVIO DELLA MEMORIA above all, for reading, which in a ‘surreal’ way organize, in a public place, situations that di/by FEDERICA MARANGONI realizzazione/with Reflex would normally belong in a domestic setting. With the collaboration of leading companies in the furniture design sector, the reading lounges offer the varied design public, and all PRESS ROOM visitors, the possibility of taking a break on comfortable divans and armchairs, leafing Cortile della Rocchetta con/with Nolostand, through books and magazines, like a contemporary living room placed below the Alias, Cassina e/and Flos porticoes of Cortile della Rocchetta, in the awareness that, as Italo Calvino wrote, MEETING POINT “reading means approaching something that is just coming into being”. Spazio CityLife P.zza Cordusio 2 di/by SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard Matteo Vercelloni e/and my5 Power Plate

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Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

READING LOUNGES - FURNITURE

CORTILE DELLA ROCCHETTA

Pick Chair design Dror Benshetrit for BBB EMMEBONACINA Hard Relax design Simone Micheli for IRIS CERAMICA Tototo design Hannes Wettstein Stripe Bench design Gabriele Pezzini for MAXDESIGN Michetta design Gaetano Pesce for MERITALIA Bali design Carlo Colombo for POLIFORM The 8th element by MINI Loco design Ivan Palmini for ALLUMINIO SAMMARINESE

Bookshelves Wall System for POLIFORM

CORTE DUCALE

Heaven Collection design Jean-Marie Massaud for EMU Round Collection design Christophe Pillet for EMU

VIDEO INSTALLAZIONI

Digital Fire project by Toshiyuki Kita with SHARP L’Archivio della memoria project by Federica Marangoni with REFLEX

PRESS ROOM Cortile della Rocchetta with NOLOSTAND, ALIAS, CASSINA and FLOS

MEETING POINT Spazio CityLife P.zza Cordusio 2 by Simone Micheli with IRIS CERAMICA, HEWLETT-PACKARD and MY5 POWER PLATE

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Dror Benshetrit

ISOLA DI LETTURA/READING ISLAND Pick Chair design di/by Dror Benshetrit produzione/production BBB EMMEBONACINA 53 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Simone Micheli

ISOLA DI LETTURA/READING ISLAND Hard Relax design di/by Simone Micheli realizzazione/with IRIS CERAMICA 54 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Hannes Wettstein

Gabriele Pezzini

ISOLA DI LETTURA/READING ISLAND Tototo design di/by Hannes Wettstein Stripe Bench design di/by Gabriele Pezzini produzione/production MAXDESIGN 55 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Gaetano Pesce

ISOLA DI LETTURA/READING ISLAND Michetta design di/by Gaetano Pesce produzione/production Meritalia 56 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Carlo Colombo

ISOLA DI LETTURA/READING ISLAND Bali design di/by Carlo Colombo

Wall System (librerie/bookshelves)

produzione/production POLIFORM 57 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

ISOLA DI LETTURA/READING ISLAND The 8th Element produzione/production MINI 58 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Ivan Palmini

ISOLA DI LETTURA/READING ISLAND Loco design di/by Ivan Palmini produzione/production ALLUMINIO SAMMARINESE 59 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Jean-Marie Massaud

Christophe Pillet

ISOLE DI LETTURA/READING ISLANDS Heaven Collection design di/by Jean-Marie Massaud Round Collection design di/by Christophe Pillet produzione/production EMU 60 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

VIDEO INSTALLAZIONE VIDEO INSTALLATION Digital Fire progetto di/project by TOSHIYUKI KITA realizzazione/with SHARP

61 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

ISOLE DI LETTURA READING ISLANDS PICK CHAIR INSTALLAZIONI VIDEO design DROR BENSHETRIT per/by BBB emmebonacina VIDEO INSTALLATIONS HARD RELAX design SIMONE MICHELI DIGITAL FIRE per/by Iris Ceramica progetto di/project by TOSHIYUKI KITA TOTOTO realizzazione/with SHARP design HANNES WETTSTEIN STRIPE BENCH design GABRIELE PEZZINI per/by Maxdesign Concept Until a short time ago people lived side-by-side with fire. LA MICHETTA design GAETANO PESCE In the installation at Castello Sforzesco I have decided per/by Meritalia to use the most advanced technology, with high- BALI definition screens, to evoke the light of the design CARLO COLOMBO Middle Ages. The idea is that when reading a book per/by Poliform beside these ‘digital flames’, one can go back in time THE 8th ELEMENT per/by MINI and rediscover the sensations of a life lived in the presence of fire. LOCO design IVAN PALMINI per/by Alluminio Sammarinese Project HEAVEN COLLECTION The installation consists in the positioning, along one side of the portico of the Corte della design JEAN-MARIE MASSAUD Rocchetta, of large 52" Sharp high-definition monitors. Each monitor will be per/by Emu supported by a specially designed element that presents the television as a sort of ROUND COLLECTION design CHRISTOPHE PILLET contemporary 'torch', like the medieval torches that once were used to light the way per/by Emu in Castello Sforzesco. The monitor supports, in painted iron, also contain the remote controls WALL SYSTEM (Librerie/Bookshelves) for the high-definition playback, a contemporary reinterpretation of the bases utilized many per/by Poliform centuries ago. The series of 'digital torches' offers a clear sign on one side of the VIDEO INSTALLAZIONI courtyard, integrated with the presence of furnishings and bookcases to form reading islands. VIDEO INSTALLATIONS DIGITAL FIRE di/by TOSHIYUKI KITA realizzazione/with SHARP TOSHIYUKI KITA, born in Osaka, Japan in 1942, earned his degree in industrial design at Naniwa College in 1964. In 1969 he began his career as designer in Italy, in Milan, and in L’ARCHIVIO DELLA MEMORIA di/by FEDERICA MARANGONI Japan, working in particular in the environmental design and product design realizzazione/with Reflex sectors. Already in 1975, he received the prestigious Japan Interior Designers Association Awards, the first of a long series. In 1981, he designed the Wink PRESS ROOM chair for Cassina that became part of the permanent collection of the MoMA in New York. In Cortile della Rocchetta con/with Nolostand, 1984, the Kick table also became part of the famous collection. In 1986, he participated as a Alias, Cassina e/and Flos member of the jury in the 19th Premio Smau for industrial design in Italy. After having staged MEETING POINT two personal shows in Vienna and Barcelona, he established the Tenjin Baroa Spazio CityLife P.zza Cordusio 2 di/by SIMONE MICHELI Committee and organised a symposium with designers from Osaka and Milan. In 1990, he con/with Iris Ceramica, Hewlett-Packard received in Spain the Delta de Oro award and in 1992 he designed the interior and the seating e/and my5 Power Plate for the rotating theatre at the Japanese Pavilion for the Seville Expo.

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VIDEO INSTALLAZIONE VIDEO INSTALLATION L’archivio della memoria progetto di/project by FEDERICA MARANGONI realizzazione/with REFLEX

63 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

ISOLE DI LETTURA READING ISLANDS PICK CHAIR INSTALLAZIONI VIDEO design DROR BENSHETRIT per/by BBB emmebonacina VIDEO INSTALLATIONS HARD RELAX design SIMONE MICHELI L’ARCHIVIO DELLA MEMORIA per/by Iris Ceramica progetto di/project by FEDERICA MARANGONI TOTOTO realizzazione/with REFLEX design HANNES WETTSTEIN STRIPE BENCH design GABRIELE PEZZINI Concept per/by Maxdesign A large object with an ephemeral image: an open book. LA MICHETTA A monument to the concept of writing and communication, design GAETANO PESCE to the words layered in memory. The work in glass is a per/by Meritalia presence without a definite dimension, a simulacrum, BALI where symbolic words appear here and there on the design CARLO COLOMBO per/by Poliform surface, surfacing from the depths of the open pages as THE 8th ELEMENT if evoked from the most profound recesses of the mind. per/by MINI Electronic words, not written but projected, in LOCO movement, words of memory. This work can speak any design IVAN PALMINI language, and any word can be written here: an endless per/by Alluminio Sammarinese archive. It is the formal monument to the book, but also a HEAVEN COLLECTION fragile monument that does not impose itself, but offers design JEAN-MARIE MASSAUD per/by Emu itself as a form profoundly linked to culture and the very evolution of man. The installation ROUND COLLECTION prompts important reflection on our relationship with reading today, in the age of media, when design CHRISTOPHE PILLET computers and TV seem to have changed values and habits. But the book will live forever, per/by Emu sustaining our spirit, and this one in particular can serve as a symbolic presence, a surface for WALL SYSTEM (Librerie/Bookshelves) every text that can be projected on its always open pages. per/by Poliform VIDEO INSTALLAZIONI Project VIDEO INSTALLATIONS Large media sculpture in curved glass. The cover is in layered glass, the lectern in iron. DIGITAL FIRE di/by TOSHIYUKI KITA The central page in frosted glass functions as a screen for the video back-projection. realizzazione/with SHARP L’ARCHIVIO DELLA MEMORIA FEDERICA MARANGONI, a multimedia artist, works internationally and lives in Venice. di/by FEDERICA MARANGONI In her sculptures and installations she mixes lights, glass and moving images, creating realizzazione/with Reflex the illusion of a dynamic dimension of the work. The vibrant light of screens, neon and

PRESS ROOM LEDs represents, in her work, the vitality of our contemporary age, giving her sculptures Cortile della Rocchetta –mutant, virtual presences- an anti-monumental spirit. From 1976 to 1990 she was an con/with Nolostand, Alias, Cassina e/and Flos Assistant Professor at New York University in the Art department. She has conducted many lectures, including “Art, Arts & Crafts, Design: analysis, comparison and interaction”, MEETING POINT Spazio CityLife P.zza Cordusio 2 “Electronic light and the movement of the image: new dimensions of contemporary art”. di/by SIMONE MICHELI Her works have been shown in many museums and galleries around the world, including con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate MoMA New York, The Venice Biennale, the Casa de Vacas Parque del Retiro in Madrid, the Hara Museum in Tokyo, the CIAC in Montreal, the Holly Solomon Gallery in New York, Ernsting Stiftung at Coefeld-Lette-DE, Sculpturen Glaskasten Museum in Marl, Peggy Guggenheim Foundation in Venice, “Me Design” Genoa 2004, Remy Toledo Gallery, New York, Circolo de Bellas Artes, Madrid. She has made many works of public art for cities and sculpture parks in Italy and Spain.

Via Trentacoste 7 20134 Milano tel 02 21 56 3-319/237/320 Co-producers [email protected] 64 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA MINI ETTORE SOTTSASS con/with Boffi • ACQUA Besides being a car, MINI is a world made of emotions, passion and fun. Now at the first DORIANA e/and generational change, the MINI by BMW Group is ready for further challenges. Available as MASSIMILIANO FUKSAS con/with Ranger from November 2006, the new MINI stands out for the design evolution of the body and the driver’s cabin and also for a real revolution concerning the engine. • ARIA FRANCESCO e/and Among the first available models, MINI Cooper S with 128 kW/175 CV turbine engine and ALESSANDRO MENDINI MINI Cooper with 88 kW/120 CV engine. In addition, the new MINI One, supplied with a con/with Seves glassblock four-cylinder 1,4 lt petrol engine 70 kW/95 CV, and the new MINI Cooper D, with a four- • FUOCO GAETANO PESCE cylinder 1,6 lt turbodiesel and 80 kW/110 CV. Presented in a world preview at the international con/with Meritalia car show in Geneva on March 8th 2007, they will be marketed in Italy as from April 2007. ODILE DECQ In September 2000, over 40 years from its revolutionary debut, the ingenious car designed by con/with Kerakoll Design Alec Issigonis passed the baton to the new MINI of BMW Group.The result of the work • LEGNO carried out by a team of international designers, the new look of the MINI was displayed at MICHELE DE LUCCHI con/with Listone Giordano the Frankfurt Show in 1997 for the very first time. After working at the setting up of the cabin, e/and Intesa Sanpaolo motorization and output planning for many years, the presentation of the new MINI to the world KENGO KUMA market occurred at the Paris Car Show in September 2000. The distinctive feature of the MINI, con/with Bals Tokyo e/and Motorola both the one designed by Issigonis and the one manufactured by BMW Group, is its marked personality. Devotedly guarded by its admirers, it is still integral in its genuine heir. A lot has • METALLO RON ARAD changed in technology, creative languages and daily life from August 1959, when the car was con/with S.Pellegrino designed by Issigonis and with the arrival of the real heir ‘made by BMW Group’ the MINI world DOMINIQUE PERRAULT has also evolved. The MINI by BMW Group keeps the chic, sporting and gritty look of the ARCHITECTURE con/with GKD historical MINI. It extols the performance and fun in driving offered by the original, yet it’s completely renewed in design, comfort and safety. Relying on its history and personality, it feels • LUCE INGO MAURER at its ease in the new millenium. In Italy, besides some market-oriented events, MINI is now connecting with students and recent university graduates by extending its CASTAGNA RAVELLI Studio con/with The Fake Factory presence in the world of creativity, school and training and promoting safe- driving projects. Furthermore, it was the player of cultural and custom events that helped in PRESS ROOM meeting musicians, artists, actors, movie-makers and their audience. Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MINI Clubman and The 8th element MEETING POINT During FuoriSalone MINI renders the eighth element of DecodeElements with “motion” and a Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI number of events inspired by the new MINI Clubman, on the market by the end of con/with Iris Ceramica, Hewlett-Packard the year. In physics, the word “motion”defines a process where a body or an object change e/and my5 Power Plate their position, conditioned by the time factor. From the psychological viewpoint, the concept of “motion” may refer also to the capability of arousing sensation, emotion, feelings, what may be defined as “excitement” as regards the MINI. By combining “elements” and “excitement” you can interpret the theme of the show from a different prospect, “the other MINI”, the new model that will be added to the range next autumn, the MINI Clubman. Under the arcades of Cortile della Rocchetta, MINI carries out its own Reading Island called "The 8th element", with installations on “Motion”. MINI has devised Motion- Lounge – to be completed with several Excitement Zones – Zones of feelings that explain and convey the various aspects of Motion and present the lines of the MINI Clubman.

Via Trentacoste 7 20134 Milano tel 02 21 56 3-319/237/320 Co-producers [email protected] 65 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Co-producers MINI

66 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA NASTRO AZZURRO ETTORE SOTTSASS con/with Boffi Launched in 1963 as the top-quality beer of Gruppo Peroni, Nastro Azzurro is now the Italian premium beer most popular in the world • ACQUA . At first, tied up with Peroni, both DORIANA e/and as communication and packaging, over time Nastro Azzurro has built its own identity on MASSIMILIANO FUKSAS con/with Ranger the most positive and winning values of being Italian: creativity, talent, energy, irony, winning attitude, capability of going beyond the obvious and social conventions. The • ARIA FRANCESCO e/and history of communication tells the evolution of the brand, once tied up with the Italian and ALESSANDRO MENDINI Mediterranean images (sea, sailing, sports) and now the player of an increasingly con/with Seves glassblock international context, where one can proudly state “C’è più gusto a essere italiani”. • FUOCO GAETANO PESCE 2005 marks the turning point for the brand. Nastro Azzurro attacks the premium market con/with Meritalia segment, where foreign brands are prevailing, and relaunches a new image through a new ODILE DECQ packaging, new advertising campaigns, valuable events like MAD (Fashion, Art, Design), con/with Kerakoll Design the London and NY City Guides, the campaign to celebrate Valentino Rossi’s seventh • LEGNO world title, Formentera. The challenge of Nastro Azzurro proves to be winning: the brand MICHELE DE LUCCHI con/with Listone Giordano has been gaining market shares for two years, it is more and more popular among the e/and Intesa Sanpaolo young and gets also an official recognition, the 35th Key Award of communication for the KENGO KUMA commercial Mike NYC. The success on the Italian market persuades the Group SABMiller, con/with Bals Tokyo e/and Motorola that grasps the high potential of Nastro Azzurro and decides to back the brand worldwide with considerable marketing investments. Nastro Azzurro crosses the domestic borders and • METALLO RON ARAD becomes an international brand, successfully launched on major markets for the beer, con/with S.Pellegrino like United States, UK, South Africa, South America, East Europe. And this bet, too, proves DOMINIQUE PERRAULT to be winning: two years later, Nastro Azzurro is the most popular Italian premium beer and ARCHITECTURE con/with GKD features very positive growth indexes, that help to the launching on other leading markets. So "Italians have more fun " isn’t just an advertising pay off but a reality supported by the • LUCE INGO MAURER international success of the brand. CASTAGNA RAVELLI Studio con/with The Fake Factory Nastro Azzurro and Design HARDWARE+SOFTWARE=ASINI Pure energy, contamination of styles, open-mindedness and breaking of rules are values di/by OLIVIERO TOSCANI two areas of Italian excellence con/with Festival Sete Sóis Sete Luas that link Nastro Azzurro to the design community: e/and La Sterpaia consciously chosen by people all over the world. “Made in Italy” products have always been PRESS ROOM a guarantee of value, uniqueness and undisputed qualities… just as Nastro Azzurro is the Cortile della Rocchetta Italian lager par excellence, guarantee of quality, style and Italian character. And just from con/with Nolostand, Alias, Cassina e/and Flos the passion for creativity and Italian character comes the project NADA, Nastro Azzurro Design Attitude, an event taking place during FuoriSalone and meant to offer a new point MEETING POINT Spazio CityLife P.zza Cordusio 2 of view on Design, to find out what makes Italian Design so unique and special. SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

Via Trentacoste 7 20134 Milano tel 02 21 56 3-319/237/320 Co-producers [email protected] 67 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Co-producers NASTRO AZZURRO

68 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA SEDICI ETTORE SOTTSASS con/with Boffi The works for the renovation project of SEDICI, a former industrial shed that accomodated • ACQUA some production units of the Gruppo Ansaldo in the early twentieth century, were started DORIANA e/and at the beginning of 2006. Located opposite the contemporary art showroom Hangar MASSIMILIANO FUKSAS con/with Ranger Bicocca and behind the entertainment center Bicocca Village, SEDICI offers bespoke factory-lofts, that suit special requirements. An artist quarter inside a building. The name • ARIA FRANCESCO e/and is the number that marked this section of industrial archaeology, that is going to be revived. ALESSANDRO MENDINI The project will preserve the historical features of the building by extolling the con/with Seves glassblock architectural components, such as the red brick front, the iron fastenings and the shed • FUOCO GAETANO PESCE covering. 65 units (ranging from 160 and 600 m2, for a total area of about 18.000 m2), con/with Meritalia distributed on two above ground levels. The highest standards of safety and ODILE DECQ comfort will assure the future users the best conditions to live these spaces with creativity con/with Kerakoll Design inside the renovated property. A suitable number of private pits will be obtained in a three- • LEGNO storey garage. Each factory-loft is to be customized, with inside heights up to 7 m, perfect MICHELE DE LUCCHI con/with Listone Giordano for mezzanine floors. All that in a place full of energy, as it is situated in a cultural-artistic e/and Intesa Sanpaolo centre (Teatro Arcimboldi is quite close). The delivery of the first-factory lofts of SEDICI KENGO KUMA is planned for September 2007. It is promoted by Spazio Industriale, a real estate trust con/with Bals Tokyo e/and Motorola specializing in light industrial/logistics run by Pirelli RE SGR and owned by Spazio Investment NV, a company quoted on the Alternative Investment Market of the London • METALLO RON ARAD Stock Exchange. SEDICI falls within the Grande Bicocca project, an upgrading plan con/with S.Pellegrino of some one million square metres – the development on about 800.000 m2 was DOMINIQUE PERRAULT completed so far– located in the Milan metropolitan area, taking up the area of the former, ARCHITECTURE con/with GKD early twentieth-century Pirelli plants for the production of tyres, electric cables and other rubber articles and most of the plants of Gruppo Ansaldo. Over seven years, the Bicocca • LUCE INGO MAURER has changed into a new central position of Milan with a strong cultural vocation, where art, CASTAGNA RAVELLI Studio design and cinema meet, thanks also to the presence of the Università degli Studi di con/with The Fake Factory Milano-Bicocca, Teatro Arcimboldi, Hangar Bicocca. HARDWARE+SOFTWARE=ASINI di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas e/and La Sterpaia PRESS ROOM Cortile della Rocchetta con/with Nolostand, Alias, Cassina e/and Flos MEETING POINT Spazio CityLife P.zza Cordusio 2 SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard e/and my5 Power Plate

Via Trentacoste 7 20134 Milano tel 02 21 56 3-319/237/320 Co-producers [email protected] 69 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Co-producers SEDICI Bicocca-Milano 70 Con il patrocinio di

Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio Attività Produttive Cortile della Rocchetta e Corte Ducale

INSTALLAZIONI INSTALLATIONS • TERRA The name of the most popular department store in Italy was chosen by Gabriele D´Annunzio ETTORE SOTTSASS con/with Boffi in 1917. The idea was to celebrate with this name the reconstruction of the building on Piazza • ACQUA Duomo in Milan, burnt into flames. The Borletti family, the purchaser and as from that year DORIANA e/and the new owner, wants to give it a special mark and establishes a business strategy that would MASSIMILIANO FUKSAS con/with Ranger prove to be winnning: top quality products yet without giving up the “price scale”, thus accepting the challenge of meeting high-end and medium-end requirements. In the fifties, • ARIA FRANCESCO e/and it is a real, modern-oriented institution, confirmed also by the professionals, who work ALESSANDRO MENDINI for this by now renowned brand (Gio Ponti, Max Huber, Bruno Munari, just to mention a few con/with Seves glassblock of them) so that La Rinascente acts as go-between for the new international, cultural • FUOCO GAETANO PESCE trends, capable of recognizing and producing artistic value. As proved by the founding of the con/with Meritalia award Compasso D’Oro, which still exists, conceived to be a credit to those, who can ODILE DECQ combine technical requirements and aesthetic qualities in the planning and carrying out of con/with Kerakoll Design everyday objects. La Rinascente was sold to Ifil in 1969. In 1997 the French Group Auchan • LEGNO takes over 49% and so Gruppo Rinascente is established with different lines of business, MICHELE DE LUCCHI con/with Listone Giordano food and more, with the following brands: La Rinascente, Upim, Auchan, Cityper, Sma, and e/and Intesa Sanpaolo Bricocenter. In the spring of 2005 the brand La Rinascente is sold to a group of investors, KENGO KUMA formed by Investitori Associati, Pirelli Re, Deutsche Bank and the Borletti family. con/with Bals Tokyo e/and Motorola The purpose is to upgrade the company’s position and make it the best showcase of Italian and international brands. At the helm, Vittorio Radice, who comes from a • METALLO RON ARAD consolidated experience with foreign department stores like Habitat UK and Selfridges. con/with S.Pellegrino The aim is clear: to double the turnover within 2012 through three strategic change processes: DOMINIQUE PERRAULT the renovation of all stores, the opening of new points of sale in the chief Italian cities, a richer ARCHITECTURE con/with GKD supply by adding some prestigious fashion, design and life style brands, domestic and international, and a total and qualified customer-service, in order to change the store into • LUCE INGO MAURER a real magnet, that amazes for its beauty but also for the non-stop presentation of new CASTAGNA RAVELLI Studio products. The flagship store Milano Piazza Duomo has celebrated the end of the first step con/with The Fake Factory of a huge global revamp involving great international names of design and architecture, such HARDWARE+SOFTWARE=ASINI as Studio Cibic & Partners and India Mahdavi. The former has carried out the project di/by OLIVIERO TOSCANI con/with Festival Sete Sóis Sete Luas of the front of windows, the latter has renovated the ground floor and mezzanine, meant for e/and La Sterpaia perfumes and accessories. Together, they are the authors of an actual metamorphosis, so the PRESS ROOM windows have now a contemporary and international look and design and style are dominant Cortile della Rocchetta in the interiors. In addition, the outside front was entrusted to architect Andrea Grilletto, con/with Nolostand, Alias, Cassina e/and Flos who has a consolidated experience in the restoration of artistic and architectural properties. The brands are among the most prestigious ones: Burberry, Chloé, Dior, Louis Vuitton, MEETING POINT Spazio CityLife P.zza Cordusio 2 Salvatore Ferragamo, Valentino, Yves Saint Laurent for the accessories, Bulgari, Cartier, SIMONE MICHELI con/with Iris Ceramica, Hewlett-Packard Chaumet, Pisa Orologeria for the jewels. And also Jo Malone, Kiehl´s, Molton Brown, Shu e/and my5 Power Plate Uemura, Creed and many more, to add glamour to the perfumes department. In the years to come, all points of sales are going to be renovated according to the same principle. In the meantime, as far as the flagship store Milano Piazza Duomo is concerned, 2007 will see the renovation of the 3rd floor, dedicated to the women’s fashion. The project will be carried out by Vincent Van Duysen, known for his minimalist and refined interior design. At the same time, also the fifth, children’s wear, will be refurbished by the London-based HMKM, as well as the seventh floor, to house a food hall. The catering concept will be developed by The Ford McDonald Consultancy and the interior design by the group Lifschutz Davidson Sandilands. Three designers, who follow a living-in philosophy based on technology and creativity, that was awarded many times.

Via Trentacoste 7 20134 Milano tel 02 21 56 3-319/237/320 Co-producers [email protected] 71 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Michele De Lucchi

Alessandro e Francesco Mendini

Gaetano Pesce

Odile Decq LA RINASCENTE 8 vetrine interpretate da 8 architetti/8 windows interpreted by 8 architects

72 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

Dominique Perrault

Massimiliano e Doriana Fuksas

Ron Arad

Kengo Kuma

LA RINASCENTE 8 vetrine interpretate da 8 architetti/8 windows interpreted by 8 architects

73 Milano Capitale del Design® 2007 (17 - 23 aprile) CASTELLO SFORZESCO 17 aprile - 1 maggio

OUTDOOR LUXURY DISPLAY (cm. 200x300h.) impianto pubblicitario/advertising display progetto di/project by PAOLO CASTI realizzazione/with CLEAR CHANNEL ITALY OUTDOOR

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