LOGO THE FIEGE MAGAZINE NO. 91 I 2018

THE BEST OF BOTH WORLDS: KARSTADT AND FIEGE FORM NEW LOGISTICS COMPANY LOGO 2 ·Content An authenticand attractiveemployer Human Resources Documenting theskillsetof untrained staff Honorary award forsocialcommitmentofemployees Doing thebestisadriverand amission Social Responsibility Knowledge sharingleadstosuccess Lean Managementtoensure future success Lean ManagementSpecial Social mediabolstercommunicationwithemployees Social MediaSpecial Smart glasseslowerpotentialerror rates Portrait The manybenefitsofthefreight assignmenttool Special Opticert forsafetyonthejob New smartglassesforWorms andGroßbeeren a successfulconcept Fiege InnovationChallenge– Projects Creating newstandards inretail logistics and Fiege Fiege XLogjointventure unitesKarstadt Cover Fiege relies increasingly oninnovation ‘Tremendous compliment’fortheteam Press Review High award forco-operationwithstart-ups biggest eventincompanyhistory Fiege SoccerCupinKrakow– First achievementsinnotime Focus onArtificialIntelligence Fiege &FriendsatSpiegelpalast Go-live atFiege’s headquarters modernised Report Imprint Celebrating 40years:BridgestoneandFiege 5 property management Real EstateDevelopmenthonoured for Support forvolunteeringcommitment Logistics foreBayinApfelstädt News Editorial 30 49 46 42 40 24 22 38 23 20 13 12 32 10 48 34 19 16 14 29 26 6 5 5 4 4 3

Page 14 Fiege &FriendsinBerlin. Page 46 ValiKom inHalle. Page 34 Soccer CupinKrakau. LOGO · 3 Editorial - and an out trust in our company, standing collaboration. all our readers and their families, To we extend warm wishes – also on be- half of our fellow board members, Pe- ter Scherbel and Alfred Messink – for a peaceful Advent and restful holiday season, and only the very best for the New Year. Felix Fiege. Felix Fiege Jens Fiege - - - -

team from system headquarters, we organiser and look will be next year’s forward to creating an event here in Greven which will allow us to show home base to many the company’s colleagues and families. The old location in Greven will have been expanded and refurbished even further by then. The first parcels left modern warehouses right the new, Many already. on time in September thanks to everyone involved with the project, but especially to our employ- ees in Greven-Reckenfeld who did an outstanding job under very difficult conditions. Progress at the Greven-Reckenfeld location will remain exciting in 2019, and there will be many more interest- ing projects in the year to come. And we are already setting the course for the future: as from 2020, Fiege X Log com- will be overseeing Karstadt’s plete supply chain. The joint venture between Fiege and Karstadt is gather ing pace at its Münster-based offices offices ing pace at its Münster-based chain concept where the new supply for the commercial enterprise is cur rently being developed. As we look to the future, we see our selves as a leading innovator of logis- tics – a course of action for which we have already received several awards. will continue to be bold and pur We we sue new things, knowing that have a strong team that has our back. wish to thank our partners, our We clients and our employees for their

n eventful year is coming to a close – a year filled with many exciting projects, stronger partnerships as A well as new ones, and amazing expe- riences. One such special event for us was the Soccer Cup held in Krakow Over 1,000 Fiege em- last summer. ployees from eight different countries met at a single location where they mak- played and celebrated together, ing this soccer tournament the biggest his- ever of its kind in the company’s our is winner year’s this Since tory. Jens Fiege. Dear Employees, and Family, Friends Dear Partners, Dear Readers, LOGO 4 ·News During afestiveeventheldinBocholt,Germanyon20 in technicalrelief services,distinguishedFiegeasanemployerwhoproactively supportsvolunteeringcommitments. ers forafastandreliable delivery.” new supplychainserviceshelpustosupportoursellersinmeetingtheongoinggrowing requirements oftheircustom- buyer’s andseller’s experienceonourplatform”,saysMichaelPasch,SeniorDirector Loyalty&LogisticsateBay. “Our consumer. “Asaleadingglobalcommercial enterprise,webelieveinthestrategicrelevance oflogisticstoimprove the ers before 6pm.Hermesdeliversthemerchandise stored attheFiegewarehouse inApfelstädtnearErfurttotheend eBay Fulfillmentisamulti-channelfulfilmentservicewhichfacilitates next-daydeliveriesfor orders placedbycustom- for selectedeBaysellers.Shutl,ansubsidiary, handlesthetechnicalimplementationofsupplychainservices. Plus logoaswellspecialsellerprotection. Bothlogisticsoffers are availableeffective immediatelyasabetaversion services meeteBay’s Plusprogramme standards whichbenefittheiroffer withenhancedvisibilitybyusingtheeBay products andready shipmentsforeBaysellerswho participateintheoffer. eBaysellerswho usethesesupplychain scaling theiroperationsacross allchannels.OnbehalfofeBay, Fiegewillstore offering newsupplychainservicesinGermanytoitscommercial sellersinsupportof commitment Support forvolunteering Technisches Hilfswerk(THW)recognised Fiegeasanemployerwhoproactively supportsvolunteering. Logistics foreBayinApfelstädt THW, butthatemployeesmake therespective suggestions. premises for trainingpurposes.Whatmakes thisdistinctionsospecial isthatthecompaniesare notselectedbythe exercises andseminars.Theysupportlocalassociations withdonations or, forexample,provide theircompany during theeveningceremony release theiremployeesfrom theirdutiessothattheymayparticipateinmissions, ation withemployersasitoperates asarelief organisation thatrelies primarilyonvolunteers.Theemployershonoured support provided voluntarily. Inthisregard, theTHWisespeciallydependentonunderstanding ofandtheco-oper THW representative for thestateofNorth-RhineWestphalia. Germany’s civilprotection systemislargely basedon accepted thehonour. “Volunteering commitmentisindispensable foroursociety”,saidDr. Hans-IngoSchliwienski,the special supportfortheworkofTHW, received suchadistinction.DirkBrocks, branchmanagerat FiegeinBocholt, InSeptemberofthisyear, BundesanstaltTechnisches Hilfswerk(THW),Germany’s Federalagencythatspecialises WitheBayFulfillmentand Versand, theglobalonlinemarketplaceeBayis th September, Fiegeandafurthereightemployerswhoshowed - LOGO News · 5 News Imprint Logo 91/December 2018 The Fiege Magazine Publisher: Fiege Logistik Holding Stiftung & Co. KG Joan-Joseph-Fiege-Straße 1 Germany 48268 Greven, Editor: Renate Schindler-Tiedemann Julian Mester Authors: Linda Dietz, Michael Geers, Bettina Pick Dumke, Berit Leinwand (Fiege), Vanessa (Sputnik GmbH) Mihai Melonari Photos: Günter Benning, IHK Halle-Dessau/Michael Dumke, Christian Hicking, Deutsch, Vanessa Axel Mertens, MIKA- Angelika Klausner, Watch, Marcel Sea fotografie, MWIDE NRW, Marcin Schwickerath, Jeanette Seidelmeyer, Szablowski, Adobe Stock (p. 29 + 30), IHK Halle-Dessau/Michael Deutsch (p. 48), (p. 50) MWIDE NRW Layout: Wietheger Druck, Nordwalde Print: Steinbacher Druck GmbH, Osnabrück of excerpts or of the The reproduction contents of this issue is only permitted by in- and is subject to the prior dicating the source by the editors. Contributions naming approval the opinion of the the author need not reflect editors. Logo is also published in German. Download your Logo version: http://www.fiege.com/de/press/logo/ http://www.fiege.com/en/press/logo/ The Real Estate Development team was presented with the Platow Real Estate The Real Estate Development team was presented Award. June with employees from all June with employees from

nd s , a German online business newsletter, has bestowed the Platow Real Estate Award on Fiege. Der Real Estate Award has bestowed the Platow newsletter, Der Platow Brief, a German online business

Real Estate Development honoured honoured Development Real Estate management for property is an information service provided to businesses, capital markets and politics which has been awarding a politics which has been awarding to businesses, capital markets and provided Platow Brief is an information service for and Special Purpose Properties Investments Properties, of Residential, Commercial prize in the categories property in award Development, accepted the property Fiege Real Estate Alfermann, Managing Director the past six years. Kai time the copper presented Schirmacher, F. Albrecht managing director, Platow’s of September. Frankfurt at the end to a globally- a transportation company from honours the development capsule to Kai Alfermann. “This acknowledgement which, in operating full-service logistics provider has been addition to traditional responsibilities, developing integrated customer increasingly parcel such as eCommerce, solutions in areas manage- delivery services and especially property consultation ment that encompass everything from concept”, to the implementation of a supply chain is how Platow Brief described the decision on the Fiege. for award NEW

Premium tires meet premium provider: Bridgestone has been collaborating closely with provider: premium meet tires Premium

Germany-based Fiege branches and the Bad Homburg headquarters of Bridgestone Germany-based Fiege branches and the Bad Homburg looking for a market, we were Germany joining in. “At the time of entering the European found this partner with. We tires supply chain partner whom we could entrust our premium flexibility and service”, said Stephan Rensh, Sup- in Fiege, which distinguishes itself through “Theply Chain Manager Bridgestone Central Region during the anniversary celebrations. extremely We are and joint progress. growth long-standing partnership is defined by shared Adds Christian Thiemann, member pleased to have had Fiege by our side for 40 years now.” us, Bridgestone is a partner with whom we logistics at Fiege: “To of the management for tire to enjoy with flexibility, cater to their requirements jointly develop sustainable solutions. We trust in our capacity as a supply chain expert. Our 40-year long the global market leader’s serves Bridgestone in Fiege currently record.” by our success collaboration is also reflected Austria, Switzerland as well as Poland and Hungary. Germany,

Bridgestone and Fiege Celebrating 40 years: Fiege ever since the tires maker entered the European market. In Fiege, the world’s market the world’s market. In Fiege, the European maker entered Fiege ever since the tires reliable partner by its side for 40 years. The and rubber has had a leader in the field of tires on 22 anniversary celebrations took place in Bad Homburg LOGO 6 ·Report CONVERSION AND EXPANSION LOGO > Report · 7 Report ext to the site being mod- ernised, it also received a large expansion: Three new hall bays have been built. Part of today’s warehouse had built. Part of today’s to make way for this. In two of the the for operations warehouses, three 2018 winter sales business are already underway. the branch manager Markus Röser, that on location, explains the changes have already taken place as well as those yet to come. Markus Röser. N modernised business with MediaMarktSaturn. headquarters specialising in electronics, has proven has proven specialising in electronics, successful for several years now. Fiege is Fiege successful for several years now. presently converting its Greven-Reckenfeld converting its Greven-Reckenfeld presently head office to cater primarily accommodate head office MediaMarktSaturn, enterprise a commercial The partnership between the Fiege Group and The partnership between the Fiege Group Go-live at Fiege’s Go-live at Fiege’s CONVERSION AND EXPANSION CONVERSION LOGO 8 ·Report are shippedusing ourcompany’s spe- as welllarge productgroupsthat through the parcel transport segment chandise thatleavesthewarehouse operations since2011,forboth mer Saturn’s andMediaMarkt’s e-tailing Fiege hasbeenhandlinglogistics for operations looklike? did Fiegecover? And whatdid previously handled?Whichareas What wasthescopeofbusiness – isanevengreaterpleasureforme. ent’s employeesfrombackthenagain that Iwillbemeetingsomeofthecli- our Grevenbranch–whichmeans that MediaMarktisnowrelocatingto felstädt branchnearErfurt.Thefact implementation atthetimeAp- dentally, Imyselfoversawtheclient’s of FiegeinGermanysince2011.Inci- MediaMarktSaturn hasbeenaclient urn beenaclientofFiege? Since whenhasMediaMarktSat- - ture? And whatis planned forthefu- of currentbusinesstransactions? MarktSaturn? Whatisthe scale mented primarilyfor Media- pansion inReckenfeld imple- Was the conversion and theex- operations inGreven. now withthestartofwarehousing warehouse inCologne2017,and the grownrequirementswithanew continued growth, we responded to left Apfelstädt.Followingtheclient’s that thesetwoproduct groups then the two brands in Lehrte in 2015 so specifically forlargeappliancesof warehousing operationsweresetup leagues inApfelstädtperformed, and theexcellentjobthatourcol- cause oftheclient’s extensivegrowth all fullyintegratedinApfelstädt. Be- the time,theseproductgroupswere cial two-manhandlingnetwork.At conveyor lineandconnectedKaljanbeltconveyors. onto theconveyorbeltandreach theswapbodiesvia packaging. Afterthat,theready-packed parcels are placed proposes certaindispatchboxeswhichare thenusedfor A preliminary calculationoftheloadingequipment use warehousing software toscanthepickedmerchandise. CEP serviceproviders. Employeeshavebeentrainedto packed across multiplelevels,withtheswapbodiesof different workstationswhere smallandlarge itemsare The conveyorlinethathasbeensetupinterconnects the Installing newconveyorequipmentforMediaMarktSaturn: live inReckenfeld? Whichareas When didMediaMarktSaturn go beginning of2019. returning to our location as from the ily attheexternalwarehouse willbe quently, theclients housedtemporar exclusively toMediaMarkt. Conse- 50,000 squaremetresarededicated metres ofwarehousespace,which somewhere around90,000square ing April2019,wewillbemanaging storey platformsystemsothat,start- scratch. We arealsoerectingamulti- square metreshavebeenbuiltfrom completely rebuilt.Intotal,65,000 square metreswhichthenhadtobe ject requiredthedemolitionof12,500 was takingplaceastheoverallpro- nal warehousewhiletheconversion we hadtoleaseandmanageanexter Greven location.Inthemeantime, space of32,500squaremetresatthe Last year, weoversawawarehouse - - LOGO Report · 9 Report finetune and optimise our newly- implemented process flows, in order to then prepare for the 2019 Christ- mas season during which we expect to handle a projected 435,000 orders and 455,000 in De- in November, cember for MediaMarkt. What proved to be the biggest challenges of this project? combination in building new The with demolishing and refurbishing a created warehouses existing the degree of complexity for the project which I had not previously experi- Al- enced in my professional career. though this project has not yet been not could completed, things fully have progressed any better and we have met all milestones. I therefore wish to express my gratitude to the project teams at headquarters and the teams and employees right here on location.

rd November, which spans Black November, th November, and keep us busy un- November, th Friday and Cyber Monday, for which Friday and Cyber Monday, we anticipate somewhere around 60,000 orders over the weekend alone. But that is also what we really look forward to. What will happen next year? til Christmas Eve. A major challenge here will be the weekend from 23 During the first six months, fitting the three-storey shelving system while operations are ongoing, and integrating the clients currently handled at the external warehouse priorities. Simulta- will be our top we will add other product neously, will which MediaMarkt for groups result in an additional increase of our workload and consequently, headcount. Once these items have been completed, we have a small can which we time window during 11 to 26 - September and have rd and which range of operations of range which and does Fiege cover at present? Is already in season Christmas the full swing? started right on time and as We scheduled on 3 already sent out some 50,000 orders all during the first month. Each day, shipments were handed over to the are We provider. service transport tasked with supply chain processes in- inspection, goods incoming like ventory management, value added services, order picking and packing shipments plus handing over to the are We provider. service transport currently in the middle of prepar ing for the Christmas season which comes with a higher flow of incoming Christ- for stocks up build to goods, mas sales. In terms of outbound ship- ments, Christmas sales will kick off on on what is known as Singles Day, LOGO 10 ·Press Review B the new building. We have to give bished, while some partsmovedto old buildingwasmoderately refur had torelocatemultipletimes. The molished sothatsomedepartments version, partofthesection was de- a crazychallenge.Duringthe con- ally cametoastandstill,which was Jens Fiege:Operationsneverre- surely notaneasytask,wasit? struction isstillongoingwas To continue working while con- That isthelimit. will beupto90,000parcelsdaily. ing thefinalexpansionphase,there pected toincreasebyChristmas.Dur 25,000 aday. Andthatnumberisex- Jens Fiege: On average around there? How manyparcelsarehandled cations. bays whicheasesvolumesatotherlo- MediaMarkt canalreadyusethehall day business,butalsoforChristmas. was crucialforNovember’s BlackFri- have alreadybeencompleted.That Jens Fiege:Yes, thefirsttwohallbays SOURCE: Westfälische Nachrichten,6 AUTHOR: GünterBenning about thedevelopmentofFiegelocationsinGreven andReckenfeld. managing board. Oureditorial teammember, GünterBenning spokewiththem logisticsgroupinternational inGreven. Theyare partoftheGroup’s four-member Jens andFelixFiegebelongtothefifth generationatFiegethehelmof for theteam ‘Tremendous compliment’ was stillongoing? even while construction ing inReckenfeldstarted usiness atthenewbuild- - - th October2018 helps alot. fellow sportsmen andrelatives.That our employeesscoutouttheir friends, we werepleasedto learn. Otherwise, They liketoworkforFiege, which already foundanotherjobelsewhere! to joinusagain.Althoughsome have and saidthattheywouldbe happy of themhavetouchedbasewithus this inafairmanner. Andnow, many not easyforus,butwemanagedtodo let goofsomeemployees.Thatwas the forwardingsegmentandhadto A fewyearsback,weclosedpartsof has experienced some difficult times. are formeremployees.Reckenfeld a number of those who started here Felix Fiege:Theexcitingthingisthat do yousourceyourpeople? manpower tofallbackon.How Yet it is key to have a pool of recruiting. conditions areveryimportantwhen Quality offers and attractive working gest challengeforusatmostlocations. new people.Butitisindeedthebig- now, wehaveemployedaround100 Felix Fiege:Very wellsofar. Upto is thatgoing? tion. Thetalkisof500jobs.How cient stafftorunthenewopera- whether youwouldhavesuffi- Initially thereweredoubts during theconstructionphase. an almostsuperhumanperformance in thisregardbecausetheyachieved the teamatremendouscompliment and CPDoptions. working climate,careeropportunities about wagesandmorethe businesses. Butthatisnotsomuch a certaincompetitionbetweenthe pay good,fairwages.Thereisactually businesses – even DHL or Hermes – hand-to-mouth existence.Butlarger indeed blacksheep,manywholeada trayed as avillain.Fact is, there are ments. Buttheindustryisoftenpor tor organisedundercollectiveagree- wage dumping–instead,itisasec- The logisticssectordoesnotadvocate Jens Fiege:Ourpayisgoodandfair. ployees? tics companiesinGrevenforem- do youcompetewithotherlogis- Is your pay really that bad? And people wantisalow-wagesector. at theAirportPark,lastthing does notpaywell.Especiallyhere ment thatthelogisticsindustry Greven’s local politics often la- - LOGO Next door at the Airport Park, there is land for a logistics re- search centre. Felix Fiege: Indeed, a research lab want to operations. We with business trial new and innovative technology there such as robots and optical head- mounted displays. are now thinking Jens Fiege: We about using the drones for the first time inside the warehouse, for stock- taking and to identify what is in stock. Equipped with a camera, they hover through the warehouses and make life easier for those who normally check stock levels. And you intend to do that here? want to pool that Felix Fiege: We here so that we can test multiple technological approaches. It is about the logistics of the future. happen? to supposed that is When are setting up a rela- Jens Fiege: We tively large space in Reckenfeld. There is still potential for existing business As soon as Reckenfeld is full, to grow. option. this will become a concrete be to tend we case, that in even But family-minded and conservative. If there is need, we will build it. Maybe in two, three years from now. be im- continue to Greven Will portant to you? home. our it’s course, Of Fiege: Felix This is where we will stay. Press Review · 11 Review Press Where do you train? field. Felix Fiege: On 09’s And do the bosses themselves play? Jens Fiege: Of course, I scored two goals, and Felix one. But if you be- lieve there is a special bonus for being believe I that. forget well, boss, the that for the opponents it was the most severe penalty to have the boss score a goal. They made life harder for us than for anyone else. Outside the entrance hall is a mock-up from the Fiege head- quarters. Next to the tower is an administration building with three wings. Are there still plans for this? Jens Fiege: It is an option. But really, our company is organised in a high- try to ly decentralised structure. We keep what we do here in FMO as lean even sales, are as possible. Operations, where handled at the locations. That’s where our clients’ the action is. That’s business happens. Certain things like finances need to be centralised, things like engineering and new technology such as robotics are pooled here. Photo: Günter Benning Photo: Günter Felix und Jens Fiege (from left) Fiege (from Felix und Jens at the open-plan office at FMO. office at the open-plan The Ibbenbüren colliery is about you be able to to be closed. Will source employees from there? maintain one of Jens Fiege: We our larger locations in Ibbenbüren. Some people there are seeking new professional fields following struc- tural changes. Things are different in Greven. Greven is growing because the economy is doing well. And that are hoping that attracts people. We grow continue to be able to we will here in Greven. Felix Fiege: As a family business, we surely have an advantage over many others, due to the values that a fam- se- ily business stands for: reliability, and a family-like atmosphere curity, for all. Our corporate culture inten- tionally aims to achieve that. Family is something that we greatly value, it is important to us. Fiege will remain a family business, even in future. Do you play soccer internation- ally with your employees? Our important. Very Fiege: Felix Soccer Cup is a huge topic for all. own team. The its has branch Each upcom- the organises always winner ing tournament which is why the last three years we travelled to Poland for the event. Last time, we managed we to take the cup home. Next year, will be organising the tournament for more than 40 teams in Greven. LOGO 12 ·Cover K ditional innovative servicestotheend proach andbeyond this,willofferad- operations via an omnichannel ap - and-mortar retailersandmarketplace we willconnecteCommerce, brick- across allchannels,which is why expect asmoothbuyingexperience es”, explainsJensFiege.“Customers ing theircustomerswithnewservic- ply chainagainandpositivelysurpris- Karstadt intakingchargeoftheirsup- “Our joint venture will support in future.” this uniqueexperiencetothemarket but inadditionwewillbeabletooffer high-efficiency logisticsforKarstadt, of this,wewillhavenotonlytailored and supplychainservices.Asaresult the bestofbothworldsfromretail joint venture,wewillbecombining nel andfulfilmentexpertise. With this vider withcomprehensiveomnichan- is ahighly-experiencedlogisticspro- warehouse. Ournewpartner, Fiege very centreofcities,plusacentral supply chainlocationsbasedinthe our networkofstores,wehave79 place withmultiplepartners.Through even tootherbusinessesinthemarket. will beabletoprovide itsexpertiseandservices Karstadt starting2020.Infuture, FiegeXLog named FiegeXLogwillhandlealllogisticsfor forming anewlogisticscompany:thejointventure Karstadt andthelogisticsprovider Fiegeare Karstadt andFiege venture unites Fiege XLogjoint an interconnectedmarket- is evolvingsuccessfullyinto Fanderl explains:“Karstadt arstadt CEODr. Stephan benefit non-Karstadt customers. Karstadt and Kaufhof would equally lowing theplannedmerger between of inner-city supplychain hubsfol- ture generatedbythelarge number The addedcloutforthenewjoint ven- by ourselves.” which wemustandwantto master is a core competency for any retailer ing thelogisticsforourownlocations sonnel Director of Karstadt. “Manag- bach, ChiefFinanceOfficerandPer since 2005”,explainsMiguelMüllen- logistics whichhasbeenoutsourced cially importantforustoreclaimour key premisesforthis.“Itwasespe- logistics, check-outandsales–are ities atthestoresintocategorieslike such astheseparationoffunctional- lowing modernisationactivities– Measures alreadyimplementedfol- already beingdesignedforKarstadt. The newsupplychain structure is gether withKarstadt.” new standardsinretaillogisticsto- customer. We lookforwardtosetting - LOGO -

Cover · 13 Cover

Bahn. What is it like to move from a big city back home again, to quaint little Greven? Changing from a state-owned com- state-owned a from Changing pany to a medium-sized family-run bigger significantly a is business change than moving from the capi- tal back to Greven. Here at Fiege, we are much more agile and faster in are more our decision-making. We and not so much customer-centric I defined by internal politics. And are that decisions at Fiege believe in sustainability with made always activ- short-lived than rather mind, ism. returning For me and my family, wel- were We easy: was Greven to comed with open arms by family and friends. The only thing I really miss find you that diversity culinary the is in Berlin. What do you wish for in the fu- ture? For one, I would like to create new standards in retail logistics together with Karstadt. In relation to Fiege, I opportu- the on draw to like would nities presented by the digital revolu- tion so as to hand over a future-for ward and solid company to the next this, all after if And generation. Fiege I had one more wish I could make, I would wish for a great sushi place in Greven. standards in standards Creating new new Creating retail logistics retail intends to focus on in the years to come. intends to focus on in the explains which responsibilities and goals he and explains which responsibilities latest member to join the family business this latest member to join the family Hendric Fiege, the brother of Jens Fiege, is the the brother Hendric Fiege, year. In this interview, the Director New Ventures New Ventures the Director In this interview, year. pursues an omnichannel strategy, and and pursues an omnichannel strategy, Fiege is a leading omnichannel logis- handle will Log X Fiege company. tics all logistics for Karstadt starting 2020. to ensure a smooth Our goal is firstly, transition of the logistics, and second- we want to advance and optimise ly, we logistics. Ultimately, Karstadt’s want to turn logistics into a different- iating factor and enabler for Karstadt’s new customer services. Beyond this, we intend to market these services to third parties in the future. Fiege X Log will handle the lo- 2020. starting Karstadt for gistics on the agenda? What is currently Has the work already started? only just moved into our new of- We This is where the fices in Münster. and it is company is headquartered here that we get together with col- and prepare for leagues from Karstadt the business transition in 2020. Also, we have already initiated the devel- opment of new innovative business models. For example, we launched at ten our Angel delivery services branches in Dresden and Berlin al- cus- Karstadt enables Angel ready. tomers to have their purchases made at the store delivered directly to their home on the same day within a pre- ferred time frame. lived in Berlin for a long time You where you worked for Deutsche

X Log

endric Fiege, you joined the family business in you share 2018. Would your first impression

with us? It goes without saying that Fiege has been a part of my life all my life, so I am happy to be fully involved after all this time. At Fiege, it is the team the helpful and dynamic in particular, colleagues, but also the great topics that inspire us. For one, I oversee the development and advancement of innovative, of- ten data-driven business models at Fiege. But my core task is setting up with and managing our joint venture Karstadt – Fiege X Log – together Werner with my fellow director, This is a Linnemann from Karstadt. fantastic and exciting role. I also wish to express my gratitude to Martin Rademaker and his Fashion & On- line Retail team. Martin was the one vision to convince Karstadt of Fiege’s service fulfilment multi-channel a as provider and sealed the deal. I am together working be to us for thrilled on implementing this vision. How is Fiege X Log positioned and what is its goal? Fiege X Log is a 50/50 joint venture between Karstadt and Fiege. The two companies complement one another to perfection: Karstadt persistently H LOGO 14 ·Report J this yearmarkedtheevent’s 25 atmosphere withclients,partners, friendsandcolleagues.And – aneveningfilledwithinteresting conversationsina relaxed Fast &Forward get-together stagedattheBarjederVernunft of atradition,theFiege&Friendseveningeventheldafter “Networking. Entertainment.Dinner.” –Ithasbecomesomething Spiegelpalast Fiege &Friendsat welcomed the response fromvisitors employees organising theeventwho Managing Board,butalsoforthe many Berlin wasgratifyingnotonly forthe the inviteeshadcaredtojoin Fiegein Spiegelpalast!” That in fact so many of “We arefulltocapacityatthe turnout atthisyear’s event: lighted the surprisinglylarge ens andFelixFiegehigh- the stagewith manyinternationally sicians andsingers whohaveshared composed ofhighly-professional mu- by theWalk-a-Tones, awalkingband musical accompanimentwasprovided tion ofbeveragesatthetwobars. The the cooking stations and enjoy a selec- buds withfineculinarydelicacies at work. Guestscouldseducetheirtaste as asignofrecognitionfortheirhard th anniversaryatSpiegelpalast. toppers. from thepastaswelllatestchart the audiencewithwell-knowntunes renowned artistesbefore.Theythrilled and soulinside the Spiegel-tent. night away to the sounds of rock, pop over theaudience,whodanced the cals andsaxophone–knewhow towin the threemusicians–percussions, vo- And then,Live-on-Loopshitthe stage:

LOGO much positive praise. Report · 15 Report The team organising the event received the event received The team organising Live-on-Loops needed to drive the crowd wild. Live-on-Loops needed to drive the crowd artists from is all the three vocals and saxophone Percussions, The Walk-a-Tones put on their show right in front of the invitees. of the put on their show right in front The Walk-a-Tones them for the evening event. Jens and Felix Fiege welcomed the high number of invitees who had arrived to join LOGO 16 ·Report T tures andthe fight against‘stupidity the promotion ofdigitalinfrastruc- Service’. Neweducation,innovation, tion ofhisviewon‘Intelligence asa questions –gavearelaxedpresenta - his involvement, his comments and academic maverickwhoisknown for speaker –Prof.Dr. GunterDueck,an know thelatestinnovations.Thefirst through networking and getting to networking inhisaddress. Felix Fiegeemphasisedtherelevance of presentations, anexchange event wasallaboutthe viously given promise: the he dayliveduptoitspre- Berlin’s districtattractedover100interested listeners,clients, Tiergarten out more aboutDataAnalytics, BlockchainandArtificialIntelligence(AI), partners, employeesandfriendsofthecompany. Theyarrivedtofind & Forward eventheldinBerlin forthesecondtimenowbyFiege ‘From bigdatatosmartbusiness’, sothemottoofthisyear’s Fast Group inOctoberofthisyear. TheeventheldatVon Greifswald in to discussthesecurrentaboutnewapproaches. topicsandlearn Focus onArtificial The audiencevisiblyenjoyedthelaid-backpresentation formatofProf. Dueck. Sciences sinceFebruary2011.Hisre- at RuhrWest UniversityofApplied Architecture ofDistributedSystems the headofLaboratoryfor gistics. Prof.Dr. MarcJansenhasbeen Cases ofblockchaintechnologyinlo- applications. HeaddressedtheUse velopment ofdistributedandmobile ware technology zooms in on the de- research focuswithinthefieldofsoft- from Prof.Dr. MarcJansen,whose This wasfollowedbyapresentation to hisheart. of theflock’aretopicsthatalldear Intelligence LOGO . Report · 17 Report Iskender Dirik The panel discussion, moderated by moderated discussion, panel The Reiner Kurzhals, Professor > Prof. Dr. soft worldwide. “Are humans fully replaceable in the future? And will marketing be fully automated as a result of this?” This presentation also touched on upcoming topics such as automated CRM, advertising and self-driving vehicles, chatbots and image recognition as well as AI solu- tions that have already been imple- mented within marketing SPEAKERS Prof. Dr. Gunter Dueck Dr. Prof. AI as a chance ing’. He explained what Artificial marketing Intelligence means for and thus indirectly for supply chain op- an as AI sees and management portunity for logistics. Iskender Dirik is the managing director and CEO of Microsoft ScaleUp, the most exclu- sive start-up programme at Micro- Prof. Dr. Marc Jansen Marc Dr. Prof. “AI will eventually do away with eventually do “AI will repetitive jobs and tasks, but at the same time it will create new human positions”, Iskender Dirik explains, who held the third key presentation titled of the highly informative day, Market- Future of AI Driven ‘The search is focused on software technol- ogy as well as Blockchain technology this and crypto currencies. Within companies many supports he field, from the logistics sector. During the exciting panel discussion Kevin Ückert, Christian Junger and Felix Hettlage, moderated by Prof. Dr. Reiner Kurzhals (left), detailed Dr. by Prof. During the exciting panel discussion Kevin Ückert, Christian Junger and Felix Hettlage, moderated the specific sectors. experiences from their respective LOGO 18 ·Report of of StatisticsatMünsterUniversity Many visitorsimmersed themselvesininteresting conversationsandexchanges. data analysisviaanonlineplat- DataLab whichofferscross-sector formed thedatastart-upWestphalia be exciting.In2017,Prof.Kurzhals Targeting specific Applied Sciences,alsoprovedto new customers START-UPS MADANA andFelixHettlage,Direc- since 2016,ChristianJungerof vin Ückert,DataScientistatCLAAS working capital.Together withKe- or through the smart allocation of ple bytargetingcertainnewclients save costsbasedondata,forexam- ables businessestoincreasesalesand monthly basis.Theplatformen- format thatcanbecancelledona form inanon-demandsubscription tics potential applicationwithinlogis- start-ups introducing their ideas and neous exhibitionshowcasedyoung Just liketheyearbefore,asimulta- you willneverarrive!” exchange: “Ifyoudon’t get started, audience. The summation of their to questionsaskedbytheinterested tor andgaveanelaborateresponse experiences fromtheirspecificsec- burg, thespecialistsoutlinedtheir tor SupplyChainatPeek&Cloppen- . LOGO Report · 19 Report Cornelius Reiner Kurzhals and Brosche, left) introduced Felix Fiege (from DataLab during Fiege’s Westphalia event in Berlin. Fast & Forward of amount above-average an adding third-party data to enrich the models. Past projects uncovered the potential to save up to 28 million euros. DataLab looks back at a Westphalia highly successful financial year with- out losing sight of its future. The goal is to have become the largest cross- industry provider for data analysis in Germany by the end of 2018, and within Europe in the year after. present an enormous potential for savings. In close collaboration with the cus- application of cases possible tomer, are identified whose potential for savings is then proven by a Proof of Concept. During these initial projects, the data provided are analysed within the context of the previously identi- fied Use Case over a project phase that lasts a maximum six weeks. Fol- DataLab gives lowing this, Westphalia its clients the option to translate the findings from the first phase into an dashboard. analysis individualised By using constantly optimised and self-learning algorithms the monthly in- are then updated analysis results telligently integrated into the client’s day-to-day business. DataLab has not In Fiege, Westphalia only found a strong strategy partner, its by client predestined a also but side who recognises the potential of its data and gradually turns individual divi- data-driven into units business sions. One point worth mentioning is the automated warehouse allocation for individual items. current best- DataLab’s Westphalia seller is its Forecasting. Using machine learning methods, historical data are predict example, for to, as so analysed future sales volumes. This results in a large-scale savings potential in relation to production, personnel and warehousing costs in addition to creating higher planning certainty and is achieved especially by

ata Analytics as a service – the automated i.e. offering analysis of data as an on-de- mand service – this was the

ast forward to today and it can be intention when the team composed of scientists from Münster University of Applied Sciences in collaboration with Fiege Logistik Stiftung formed 2017. October in DataLab Westphalia In our last issue, we introduced the company and its objective of enabling especially medium-sized enterprises to derive information from their data em- independently to having without ploy specialists such as programmers or statisticians. F said that the DataLab concept is work- been 100 projects have More than ing. implemented, resulting in crucial find- ings from the data for over 25 clients from the region and world-wide. Addi- concept can be the company’s tionally, successfully implemented on a cross- sector scale. Sectors for which pro- jects have been implemented include the waste disposal, recycling, utilities, finance, logistics, agricultural techno- construction and food industry. logy, State-of-the-art machine learning and enrichment models that merge first-party data with third-party data promise measurable success in no time. Significant increases in sales can by identify- be achieved, for example ing clients likely to churn or by up- cost, of terms In offers. next-best ping predicting future sales or the early recognition of machine downtimes Founded in October 2017, Westphalia DataLab DataLab 2017, Westphalia Founded in October a year of major achievements after can boast first of businesses number A growing operation only. of their data. Westphalia the potential recognise these data. in utilising DataLab plays a crucial role First achievements in no time D LOGO 20 ·Projects An attentiveaudienceheard thepresentations ofthe finaliststogetherwiththejurors. those inchargeoforganisingthisyear’s secondchallenge. in thefieldofInside-Out-Innovation.Thatwasafterallwish such asuccessthatitwasdestinedtobecomelong-termitem The firstInnovationChallengebytheFiegeGroup in2017proved a successfulconcept Challenge – Fiege Innovation department were thewinningteamwiththeir conceptforintelligentwarehouse lighting. Fabian Groß, Mareike Vogt andMarc Borgmann from Fiege’s Energy Management T porate Development. phasises AndreasPott,DirectorCor actually putthingsintopractice”,em- mindset. We takethisseriouslyand applications, four internalgroupsand The finalshortlist sawsixgroupsof in logistics. sent oneofthemosturgent topics the lack of skilled personnel, at pre- ficiency, warehouse automationand Blockchain, 3Dprinting,energy ef- covered byincomingideas, such as of innovationwithinlogisticswere of thenew, future-forwardfields also submittedstrongideas.Many from partneringuniversitieshad external applicationssincestudents especially inrelationtotheshareof cent comparedtothepreviousyear, tions hadincreasedbyaround50per This year, thenumberofapplica- tics. financing withinhealthcarelogis- when dealingwithcustomers:stock at Fiege’s Healthcarebusinessunit has already becomeafixedelement idea from the Healthcare segment are henceabouttogolive.Afurther nically executing their platform and Opticert areintheprocessoftech- Jan Trulley andGöranThälkerof lenge speaksforitself:Thefounders, The outcomefromthefirstchal- ployees toadoptabusiness vation andencourageem- strengthen a cultureofinno- he goal is not only to - LOGO

- Projects · 21 Projects for smart warehouse lighting which warehouse lighting for smart jury and the au- convinced both the dience. Health- Fiege’s The runners-up from of Moritz Hüwe, care team made up - and Marcel Weg Christian Bockholt idea on how to mann presented an for the supply of increase efficiency warehouses. hospitals and medical Univer Students from Münster Hatesohl, Bas- notably Hannes sity, Hoffmann, tian Engelking, Niklas and Kristina Dumbeck Eike Werther solution a for place third the shared dedicated to the lack of parking spa- ces for trucks with Felix Jeschke and his platform that supports automotive a stu- workshops. Jeschke is currently dent trainee at Fiege and registered University of Applied with Münster’s Sciences. The ideas will be pursued further in different ways: The light compass re- mains an idea that is ready to be im- with coordination close in plemented The concept is be- a possible partner. ing specified and its technological im- plementation is being explored. The concept and validation of the other ideas are also undergoing detailed examination. gain from this. The subsequent round of questions equally limited to ten- minute stints focused on potential weaknesses or figures mentioned in relation to the concepts. Details were critically screened. The audience and the jurors also voiced their thoughts on how to advance the ideas further. Fabian Groß and Marc Mareike Vogt, Energy Man- Borgmann from Fiege’s win- the were department agement ning team. They introduced a concept - Fiege invites all students and employees to let the exciting possibilities of these times and employees to let the exciting possibilities Fiege invites all students the senior members from A jury comprising the owners of Fiege and them. inspire business The most promising the ideas that have been submitted. management review the opportunity to introduce then given light pitch. They are models will make it to the during Those who manage to make a case for themselves their novel ideas in person. audience of the opportunity to convince the jury and the the light pitch will be given model will ulti- pitch event. The most convincing business their idea during the final winner or the winning team can expect mately win the Fiege Innovation Challenge. The advance the business model together € 5,000 in prize money plus the opportunity to with Fiege. The winning business model The winning The finalists welcome the applause from the audience together with Felix Fiege, Prof. Dr. Reiner Kurzhals and Jens Fiege. Dr. Prof. the audience together with Felix Fiege, The finalists welcome the applause from two from the outside (students from Applied Sci- of University Münster degree ences studying for a Master’s in logistics), face off. Amongst the au- dience were not only employees, but also clients and further guests like pro- fessors and staff from Technologieför The pitches from the derung Münster. finalists were captivating and to the point. In individual ten-minute pre- sentations the finalists presented their ideas and laid out what Fiege could LOGO 22 ·Special W We wanted toimplementourideas meet ourrequirements andneeds. but more often than not did not tablished inthemarketwere good and foundthatportalsalready es- in relationtofreightassignment We wantedtopursueanewpath Sabrina Purwin. the tool’s positivesforthefreight operatorsinthefollowinginterview. weeks. SabrinaPurwin,Team Transport ManagementBUCG,outlined Dortmund, Hamburg,DieburgandLahrwillbeconnectedinthenextfew Bremen were Business Unitwithitslocationsin added,andtheTires Consumer GoodslocationsinBocholt,Rangsdorf,Grafschaftand day operationsofconnectedfreight operators.InMay2018,Fiege’s in-house developmentandoffers significantadvantagesforday-to- The all-new‘Freight connect 2FIEGE’freight assignmenttoolisaFiege freight assignmenttool The manybenefitsofthe tool? freight assignment to developitsown hy didFiegedecide handling future operations-related FC2F helpsus tocreatethebasisfor from acomprehensive perspective. our branchesintermsoftransport lows ustointerconnectand view digitalised. UsingtheFC2F tool al- ally. Theentire awardprocessis so that no freight is entered manu- the Transport ManagementSystem Moreover, the FC2F is connected to actively partakeasafreightoperator. content and validity, beforetheycan ments whicharecheckedintermsof register beforehand with their docu- invitation. Freightoperatorsmust signment toolfollowingapersonal is onlypossibletojoinourfreightas- topic ofsecurityintoday’s times.It to dedicatemorerelevancethe connect to.Itwasimportantforus portal thatanyfreightoperatorcan For starters,FC2Fisnotapublic and otherportals? Freight Connect2FIEGE(FC2F) What isthedifferencebetween tool. develop ourownfreightassignment came about, resulting in the idea to the InformationManagementTeam Transport ManagementTeam and collaboration withourveryown make concessions.Thisishowthe without havingtocompromiseor contract. clined orheis awarded thetransport freight operator’s offeriseither de- the tenderhasexpiredlatest, the 30 minutesafterthedeadline for essarily foraresponseand instead, This dispenseswithwaiting unnec- a tourtoofferthatfitstheir profile. receive an email when a branch has to sourcecargobutautomatically expend anexcessiveamountoftime branches. Freight operators need not planning andaccesstoallFiege economy of time, more efficient tages to freightoperatorssuchas The FC2Ftooloffersmanyadvan- regarding the process into account. tors tobeabletaketheirwishes stage amongstourtopfreightopera- conducted asurveyatveryearly from thestart!Forthispurpose,we of theproject’s centralissuesright opinion offreightoperatorswasone is alackoftimeandpersonnel.The same challengesthatweface,which Freight operatorsarefacedwiththe We helpfreightoperatorssavetime. with theportal? erators expectfromregistering What advantages can freight op- point. and statusfeedbacktoacentralised topics suchasprocessing,invoicing

LOGO Projects · 23 Projects and gardening tools for its clients there using the head-mounted dis- smart 20 Picavi Most recently, play. location. this at use in were glasses “The efficiency gains to be achieved solution using the Pick-by-Vision we convinced us. For this reason, will be fitting an even higher num- ber of warehouse workers with smart glasses”, comments Michael Suden, Managing Director Fiege Industry Lo- gistics in Worms. Großbeeren branch And even Fiege’s will now be using the hands-free ap- intend order picking. “We proach for help the with times picking lower to rates error reduce and glasses smart of by visually guiding warehouse work- branch Schacht, Martin says ers”, manager at Fiege in Großbeeren. “Following the good experience by we consider our colleagues in Worms are ex- We be realistic. goals to these cited about becoming the second lo- cation in the world of Fiege where the optical head-mounted displays will be used.” customer places a repeat order or ex- solution to tends the Pick-by-Vision additional locations. It is a clear in- dication that our product works as it be- operations, day-to-day in should cause it optimises supply chain pro- cesses.” Fiege started roughly one and a half tools power pick order to ago years - New smart glasses for glasses New smart Worms and Großbeeren and Worms For its Worms location where the company already picks company already the where location For its Worms situated near Berlin with a dozen smart glasses by Picavi. situated near Berlin with a orders using the Picavi solution, a further 40 optical head- using the Picavi solution, a further orders mounted displays – or smart glasses – have been ordered. glasses – have been ordered. mounted displays – or smart

Fiege sets standards even when it comes to Pick-by-Vision: even Fiege sets standards Fiege’s branch in Großbeeren is about to be outfitted with all- branch in Großbeeren Fiege’s

new smart glasses. Fiege has now equipped the logistics centre has now equipped the logistics centre new smart glasses. Fiege

or Picavi, these projects are milestones in their company’s development. “The new or der for the Großbeeren ware-

house and tripling the number of Worms in location the at used glasses means a huge step for our company”, is how Carsten Funke rates the latest developments. The Chief Sales Offi- cer at Picavi adds: “The best thing that could happen to us is that a satisfied F LOGO 24 ·Portrait are usedtopickorders. Thisisfasterandminimisesmistakes. mounted displaysfrom thecompanybasednearcityofAachen order pickingapplication.At twoFiegelocations,opticalhead- through theireyes.Picavi’s usesthisfactforits Pick-by-Vision Over 80percentofaperson’s sensoryimpressions are perceived potential errorrates Smart glasseslower LOGO

Portrait · 25 Portrait tion apply the Pick-by-Vision solu- tion apply the Pick-by-Vision tion, Picavi offers more than a sin- gle-entry option for the individual at the task Depending on worker: ei- or the personal preferences, hand the glasses, the on touchpad the ther doubles which Control Power Picavi the newly as a rechargeable battery, the added voice control option or is which scanner ring Bluetooth quite frequently used together with the glasses are all available options for the input of orders. taste. “Our application uses this fact to guide the warehouse worker with pick- the projecting by duties daily his The glasses ing tasks onto the display. are light in weight and ergonomically But most and for convenient to wear. all, the worker can keep his hands is or deposit items”, take up free to how Johanna Bellenberg, Director Marketing and Communications at Picavi, highlights one of the decisive advantages compared to other sys- tems. “That speeds up picking. The display even tells the picker that he has taken the wrong product or the wrong amount of the right product. This means that next to saving time, the system also lowers the error rate of the actual picking.” develop- started which Picavi, For ing this visual approach as early as 2013 before the first clients used the so-called ‘Eco-system’ hardware and to important was it 2015, in software make it as easy as possible to connect with their indivi- the system IT-wise existing warehouse man- dual client’s agement system. Standard interfaces have already been programmed for the roughly 450 different WMS mo- guarantee a fast go-live for dels. To the respective project, they ensure the transmission of the relevant in- formation in real time between the optical head-mounted display and the warehouse management system. Since products are stored (tempo- rarily) in many different locations people and pallets on or shelves on with a variety of technical socialisa- - 2013 35 Herzogenrath Jens Harig over 50

here am I currently and currently I am here next?” go I do where Smartphones that have become constant com-

Facts & Figures Picavi GmbH of formation: Year Employees: Company headquarters: CEO: Client count: ceive most impressions from their from impressions most ceive environment. Roughly 80 per cent surroundings are perceived of one’s eyes each day – i.e. far via one’s more from the sense of feel, smell or panions in people’s lives can answer panions in people’s this need for orientation – for exam- ple when travelling on business into - an unknown city – in no time. Ware house staff are often confronted with similar questions and want to know tours on their daily pick next what to between often metres-high racking systems. market- Picavi’s now, For three years solution has ready Pick-by-Vision been helping workers perform op- strict With intra-logistics. in erations visual process-guidance the company and its optical head-mounted displays bank on the eye being the very sen- sory organ via which humans per W LOGO 26 ·SocialMediaSpecial media presence asanemployerwaslimitedtoLinkedInandXing. and eventsaswellstoriesfrom thelocations.Before, Fiege’s social the company’s account:corporatenews,impressions from tradefairs & Communicationsunitshares contributionsfrom around theworldvia Fiege officially joinedFacebook andInstagramthisyear. ItsMarketing employees communication with Social mediabolster LOGO show that logistics are an exciting and show that logistics are Wiehe. Feedback diverse field”, says as has so far, has been highly positive the prize draws. the participation in with the “For our photo competition quite a few Fiege truck we received which makes it > really great pictures

FIEGE1873 FIEGE1873

FIEGE Social Media Special · 27 · Media Special Social

facebook Instagram LinkedIn FIEGE Xing

SOCIAL MEDIA NETIQUETTE FOR FIEGE EMPLOYEES

May I follow and share content from the FIEGE social media accounts? Yes – FIEGE has official accounts on Facebook, Instagram, LinkedIn and Xing. Posts can be liked, shared or commented on. Here are the official corporate accounts:

Can I create content myself? Yes – each FIEGE employee may participate and create content for FIEGE’s social media accounts. However, only administrators have the rights to publish these. Possible content like great pictures or a story about a visit to a branch can be sent to [email protected].

Can I mention that FIEGE is my employer? Yes – to do so, always name FIEGE (without any further addendum) as your employer. The job title includes the position plus the business unit as is mentioned in your employment contract. But please be mindful of the fact that every time you mention FIEGE as your employer, you simultaneously represent the company. Therefore, when using social platforms, just like in real life, be sure to mind the law and do not publish any insulting or otherwise illegal content.

May I share my opinion about FIEGE posts? Yes – social media networks are communication platforms where your opinion is always welcome. But please be professional and to the point at all times. And as always: Think before you post.

Is there anything special I need to take into consideration? Be sure to cruise social networks just like you do life per se. This means do not share confidential company information. This applies specifically also to pictures taken on and of the company’s premises. Look out for any copyrights and the rights to your own picture – but also of colleagues, visitors and clients. at the Wisla Krakow stadium”, says Krakow Wisla at the Genevieve Social Media Manager, Fiege at the be- She joined Wiehe. and oversees the ginning of the year a offer to wish “We channels. Fiege and Fiege of scenes the behind look -

e intend to use social e intend to use social in- media platforms - creasingly to communi - cate with our employ

ees, to inform them about everything ees, to inform them world of Fiege”, happening in the who is in charge says Julian Mester “At corporate communications. of to give all the same time, we want locations the business units and possibility to use these channels content share themselves and for with us.” The effort is worth it as the potential reach is enormous. 3.2 billion people pro-actively used social media in 2018. And each second, this figure grows by a further eleven users. In 32 million people use Germany, month, a once least at Facebook and over 15 million are active on Instagram. “Our employees use Facebook & co, as do our partners and want to pre- our clients. We sent Fiege as a modern enter prise with interesting stories and good pictures”, says Ju- Whereas 94 per lian Mester. cent of all companies are on only two Facebook by now, thirds are on Instagram. “In the B2B segment, there are logistics Within surely fewer. we are amongst the first try- ing this channel”, says Julian Instagram is particu- Mester. amongst the larly popular younger generation and lets people share photos and hashtag them. Instagram stories share photo galleries 24 deleted after which are hours. have already covered “We a variety of events in the was one first The stories. the Fiege Soccer Cup which allowed users at home to follow the ac- tion a little, to see which team made it how far and check in on every- thing else that happened W LOGO 28 ·SocialMediaSpecial that areshared,commentedonand The Fiegeaccountsthriveonstories winner. Facebook communityvotedonthe social mediateam.Intheend, tions aroundtheworldtoFiege’s pictures frommanydifferentloca- tains orunderwaterandsenttheir the truckonbeach,inmoun- their summerholidays.Theystaged joined Fiege’s Facebookfollowerson ists”, Wiehe adds.Roughly50trucks extremely difficulttopickfivefinal- 2017 EverythingthathappensinoneminuteontheInternet new accounts are opened Snaps are uploaded >120 posts on >25,000 tumblr >210,000 >18,000 hits Tweets are posted >350,000 e-mails are sent >156 million Marketing &Communicationshave respected. Andtomakethiseasier, ever, certain basic rules need to be ments onthem”,saysWiehe. How- follower thatlikesourpostsorcom- pate. “We appreciateeachandevery liked. AllFiegeemployeescanpartici- Respect basic messages are >29 million processed netiquette minutes ofcallsare made Seconds >2 million 60 photos are >243,000 uploaded worth ofvideo are uploaded >400 hours’ egy”, saysJulianMester. cial elementinoursocialmediastrat- netiquette whichhasbecomeacru- the FIT developed Fiege’s social media cial’. “Inclosecollaborationwithus, Fiege personnelwas‘FiegegoesSo- CPD programmededicatedtojunior strategy. The2018headlineforthe uted decidedlytoFiege’s socialmedia The FiegeInternationalTeam contrib- ployees. with elevendosanddon’ts foritsem- put togetherasocialmedianetiquette search requests >3.8 million are entered videos are prompted >16,550 files are uploaded songs are streamed >1.5 million >800,000 hours’ worthof are watched >87,000 videos

LOGO to ensure ees to create a Lean Culture based on continuous process improvement. And number four – we require a Orga- Lean Expert internal strong nisation that supports the respective implementation. Christian Wierling. These fields of activities are bro- ken down to the special structures and processes that exist at the indi- vidual business units and branches. The Lean Management idea is then expressed through different cam- paigns, actions and projects. From our perspective, the active involve- ment of all employees and managers is indispensable. future success future Management Lean Lean Management Special · 29 Special Management Lean market and especially our client’s re- market and especially our client’s quirements, but exceed them. As they undergo constant change, it is vital to the to view a With flexible. remain market, this means keeping up with digitalisation and exploiting advan- we For clients, cements in technology. need to align our service offer with we will manage their needs. Ideally, to not only respond to changes, but to co-create them. The leaner the struc- tures and inherent processes are, the easier it is to modify them. Whenever we adopt a rigid mindset, this will not it will ul- be feasible. On the contrary, timately lead to a standstill and there- fore to regression in relation to our competitors. Fiege takes a highly strategic ap- proach to Lean Management. Can you please tell us more about this? Lean Management has been a notion Follow- at Fiege for many years now. ing a new strategic orientation, Lean more becoming is now Management focused, to achieve a higher level in become a leading, the long run. To lean thinking and acting company, fields have been defined four activity in the context of our corporate strat- egy: Number one - our supply chain processes are to be made even safer, more efficient and measurable. Num- ber two – we need to redirect our Number Lead Leadership philosophy. three – we must involve all employ-

this happen, portfolio clients need to be retained, current business current retained, portfolio clients need to be this happen, and process flows. That is precisely where Lean Management sets in. Lean Management where flows. That is precisely and process

Fiege has always been striving to achieve sustained success. To make make sustained success. To been striving to achieve Fiege has always operations must be expanded and new accounts have to be acquired. and new accounts have to be acquired. operations must be expanded

he head of Lean Manage- ment at Fiege, Christian explains the sys- Wierling, tem and its impact in the fol- This, in turn, calls for contemporary, efficient and quality internal efficient structures This, in turn, for contemporary, calls

lowing interview. you de- would how Mr Wierling, scribe Lean Management? There is no definition of Lean Management per se. In principle, Lean Management is a system which serves to continually improve our value chain. On the one hand, Lean Manage- ment offers several methods and tools which help us to improve our supply chain processes in terms of producti- quality and processing time. vity, Centring strongly on customer satis- faction, any form of waste is gradually which processes, our from eliminated continuously improves the value cre- ation. Lean On the other hand, Fiege’s Management – next to methods and tools – focuses on the managerial phi- meaning the attitude and losophy, the conduct of our employees and managers. The lasting success of any Lean Management system builds pre- dominantly on Lean Knowledge, the skills, the conduct and the mindset of all managers combined. But why is Lean Management im- portant for Fiege? with constant competition are in We be suc- other logistics companies. To cessful, we need to not just meet T LOGO 30 ·LeanManagementSpecial Participants inaworkshop onChange/LeanManagement Initial. ongoing paththatismore likeamarathon.Fiege Introducing LeanManagementattheindividual sharing leadsto Fiege managersinimplementingthismethod. is trainingtenselectedemployeestobecome branches oftheGroup isnotasprint,butan Lean Managementexpertswhowillsupport Knowledge success T plan includes, for example, subjects Industry andCommerce.Thelesson eration withMünster’s Chamberof of whichFiegedevelopedinco-op- with subsequentexams,thecontent compasses an online learning portal the theoreticalprinciples.Thisen- Lean Campus,theylearn of differentmodules.Atthe intense trainingcomprised hese futureexpertsundergo LOGO “It is about implementing a change in “It is about implementing to competition culture. Pressure due terms are be- is growing, and contract clients is of Retaining coming shorter. our day-to-day utmost relevance for to routinely therefore need work. We and, if neces- question our processes as turn them upside down so sary, to continuously improve quality and productivity”, explains Di Francesco. Fiege can only succeed if the entire ac- Management Lean supports team tivities that optimise process flows. Each individual at the company – be team leader, it a warehouse worker, branch manager or managing direc- tor – has the possibility to make a big difference. “Just like the flapping of a wings, the smallest of ideas butterfly’s can have a major impact and save time and money.” Lean Management Special · 31 Special Management Lean of knowledge Internal sharing is now sharing her knowledge with personnel as well as managers on lo- cation in the form of intra-company seminars and workshops. Sharing ex- lean anchor help to is knowledge pertise with the corporate philosophy and implement it within operations. become acquainted with other loca- other with acquainted become exciting, tions is not just extremely opportunity to but it is also a great says Eva Di exchange experiences”, Expert and Lean Francesco, Project After facility. Expert at the Grafschaft Lean Expert, she training to become a Future Lean Experts of the Fiege Group. Future Lean Leadership Lean Experts Organisation Lean Culture Safe, efficient and Safe, efficient measurable supply chain flows Fields of activity. such as 5S, Lean Leadership, Change such as 5S, Lean Leadership, problem-solving and Management skills. the future Lean In a further module, knowledge acquired the apply Experts at their respective to optimise projects so they are faced locations. In doing with individual problem definitions which are tailored to the respective challenges the branches have to deal with. At the Grafschaft location, for example, exporting capacities were increased in the context of this pro- ject as one client required additional time windows for containerisation. An experienced project manager sup- ports the participants throughout the entire training period. Fiege’s month, a once Approximately future Lean Experts also attend multi- day seminars at various branches. “To LOGO 32 ·Press Review 3 SOURCE: NeueReifenzeitung9/2018 AUTHOR: ChristineSchönfeld bread andbutterbusiness” “Warehouse andtransportare our innovation increasingly on Fiege relies the list of clients reads likea “Who tailored toitsindividual clients.And ply chainconceptsnowadays thatare portation fromAtoB,itoffers sup- whereas Fiegeusedtohandle trans- have changedoverthepast years: its tirelogistics alone. Some things locations throughoutEurope handle 800 ofthecompany’s headcountat14 warehouse spaceareavailableforthis; a total2.9millionsquaremetresof days. 360,000squaremetresfrom over 35milliontiresannuallythese logistics divisionin1978andmoves 13,000. Thecompanystarted its tire 1.5 billion-markwithaworkforceof 1873. Turnover exceedstheEUR They havebeeninbusinesssince ating inthefifthgenerationbynow.” face. Literally, afamilybusinessoper steeped intraditionwithayoung tributes toat,butwearecompany course, you need not meet these at- mund warehouse.Thetwoagree:“Of and CarstenSyndikusattheDort- tung metwithStephanWittenbrink Carsten Syndikus.NeueReifenzei- Business Development Manager, Tire LogisticsatFiege,as well astheir Stephan Wittenbrink whooversee Directors, ChristianThiemannand tributes applytothetwoManaging Fiege? Surely not, but these very at- a manageroftirelogisticsat sic requirementtobecome two children.Isthisaba- 9 yearsofage,marriedwith - packed inboxes oronpallets.The means they are not shrink-wrapped, ceives theloosetiresfrom us. This network”. “Theendcustomer re- tribution, thereisa“Fiege-controlled ance canbebooked.Within tiredis- turns handlingorfullcustoms clear tires, completewheelassembly, re- ing services such as labelling of the quality andquantitycontrols.Match- specific DOTmanagementaswell In FirstOut/ExpiredOut); order processing;FIFOorFEFO(First EDI feedbacktoclients;full-service cision storageinclusiveofautomated thousands oftires.Thisincludespre- Every day, Fiegeemployeesmove is currentlychanging.” within thisfield.Afterall,themarket we willacquirefurtherclientsfrom tend tobemorerecent.Iamsurethat The partnershipswithwholesalers have been in place for many years. of ourpartnershipswithtiremakers only. StephanWittenbrink: “Many logistics ortransportsthroughFiege Germany and Benelux process their the meantime,evenwholesalersfrom Continental, Gitiandmanymore.In Toyo, Nokian,Apollo-Vredestein, Pirelli, Hankook,Yokohama, Falken, is Who”oftiremakers:Bridgestone, ready forstorage Loose tires, - kook, Falken, Yokohama andToyo gies forclients. “If,forexample,Han- ers thatarehandledcreates syner The largeshareoftiremanufactur to the Netherlands and Switzerland. even. Andovernight,for example tires aresuppliedonthesame day Switzerland andBenelux.Regionally, veries from,forexample,Germanyto for nationalandcross-borderdeli- and hasa24-hourdeliveryservice supply chaindistributionnetworks perience settinguppan-European The companyhasmanyyearsofex- Wittenbrink. to long-standingpartnerships”,says ing toneed.To doso,wecommitted source ourrequiredcapacitiesaccord- a relativelysmallshare.“We market- used forthis.However, theymakeup On occasion, Fiege’s owntrucks are for instantstorage”,saysWittenbrink. advantage hereisthattheyareready Connecting markets, with clients - - LOGO - - -

Stephan Wittenbrink (r) and Carsten Stephan Wittenbrink (r) warehouse. Syndikus at the Dortmund their internal flows in order to derive measures for marketing activities, im- or methods proprietary of provements even entirely new business models”, And Fiege also has says Wittenbrink. a pilot in the pipeline for tire logistics. data client combine “We Wittenbrink: with data about external influencing holiday factors such as the weather, periods, public holidays and possible marketing campaigns of manufactur ers. The result at the beginning of the year was a long flat wave. I was sur hap- what exactly is that But prised. had a continu- pened in the end. We ous season.” Other innovations at the company include: Since 2016, three order pick- a in operation at have been ing robots A fur Fiege warehouse for footwear. ther 30 have been commissioned in numerous to Thanks meantime. the the sensors and safety technology, robots work alongside on-site staff. The picking of individual order items roles decisive most the of one plays in the supply chain, especially for the booming online industry since end customers expect flawless, ever fast- er deliveries. At the same time, staff shortages and peak periods challenge service providers more and more. Fiege has its own experts By now, offer who build warehouses. “We support in locating the site, develop properties and monitor construction can build any warehouse, work. We whether for tire makers or for whole- are we what precisely is That salers. currently doing for a car maker for cen- logistics a building are we whom - north”, says Witten tre in Germany’s brink. Press Review · 33 Review Press from data from New joint venture to procure information to procure already highly experienced in this field and can contribute or provide the necessary know-how.” The joint venture with the Münster is a of Applied Sciences University DataLab, a start- Westphalia novelty. up, was formed at the end of 2017. In the meantime, it has a headcount of 60 people. The company provides automated data analyses as an on-de- mand service for companies. Big Data are highly complex and data analysis DataLab is to topics and Westphalia make it easier for medium-sized en- terprises to obtain findings from their to having without data proprietary statistician employ a programmer, or other expert personnel. “It is pos- sible to generate a lot of knowledge clientele and from data about one’s aspect is that we can mutually bene- fit from our six core industries (next to tires they are Fashion, Industry, Healthcare, Consumer Goods and Media). What has been working well and for a long time for Fashion like B2C operations, we will also want to will That BU. Tires our for implement be the future. Our tire partners are on a scale of handling clients used to millions, not and thousands multiple we are Yet in Fashion. common as is tires leave our Dortmund warehouse, Dortmund our leave tires they will at some point meet Pirelli tires from Dieburg as well as Bridge- stone tires from Hamburg. The tires the in dealer, tire and the are pooled deliv- one receive scenario, best-case ery on that day”, says Wittenbrink. Operating warehouses and transports of business” butter and bread “the are - a logistics provider these days. Wit we no longer invest tenbrink: “Today, want We in innovation. but trucks, in we logistics; than more in invest to and want to comprehend the markets change the markets together with our clients. One particularly fruitful LOGO 34 ·Report LOGO

Report · 35 Report event in company history company Krakow – biggest Krakow – as the biggest event ever in Fiege’s company history. as the biggest event ever in Fiege’s of Poland’s first league team, Wisla Krakow, cheered on cheered first league team, Wisla Krakow, of Poland’s by hundreds of fans. The football tournament thus scored of fans. The football tournament thus scored by hundreds Fiege Soccer Cup in Fiege Soccer Cup in Krakow. 54 teams – mixed teams, men-only teams Cup in Krakow. but also women-only teams – played off at the home stadium – played off but also women-only teams Over 1,000 employees participated in this year’s Fiege Soccer Fiege in this year’s Over 1,000 employees participated LOGO 36 ·Report The matchesthrilled withexcitingmoments... their skills. And evenmixedandgenuinewomen-onlyteamsparticipatedintheSoccerCupshowedoff ... andthecheers amongst theaudiencedidrest. Enthusiastic fanscheered thecompetingfootballersonatHenrykReymanStadiuminKrakow. N tournament. winning team to organisenextyear’s tive timealready. Itis tradition forthe tournament –forthethirdconsecu- rope andtherefore hosted thisyear’s rects thefateforFiegeinEasternEu- ed everyoneinPolish.Kohmanndi- English, whilePiotrKohmanngreet- Fiege, hadwelcomedparticipantsin Management Boardcolleague,Felix nament inPoland.Beforethis,his Fiege duringtheopeningoftour historic event”,saidJens gether –thisisliterallya Fiege employees come to- ever beforehavethismany - LOGO Report · 37 Report Soccer Cup 2019 Soccer Cup a to premiere tournament for women teams on 29 June is in Greven The kick-off 2019. Once again, all branches are invited to enter a team and to vie for For the first time the coveted trophy. a tournament will be organised ever, five for women teams. In Krakow, played against women teams already the mixed and men-only teams. -

edition therefore th went to Greven Highly-coveted title Highly-coveted went for the first time ever to Greven. And the journey into the final wasAnd the journey into the teams. Fromjust as demanding for to 6 pm in the10 am in the morning, evening, 106 group matches plus 31 knock-out rounds were played on Stadium which had the pitch at Wilsa been divided into six playing fields. The two teams to make it into the fi- the Austrian teamwere the end in nals Headquar of Fiege Austria, and Team ters III from Greven in Germany. With With ters III from Greven in Germany. a winning score of 2:0 for the Greven Headquarters III brought team, Team home the cup. “After three years in Po- land, it was not a moment too soon”, said Christoph Mangelmans who had coached the Headquarters team togeth- The title of er with Holger Wertschulte. 13 the tournament’s -

from eight countries from 137 matches with teams 137 matches with The winning teams showed off their medals and of course, the golden Soccer Cup, with pride. their medals and of course, the golden Soccer Cup, The winning teams showed off

“Our colleagues from Belgium, “Our colleagues from Belgium, the had Puurs in from our location longest journey getting here”, an- nounced Felix Fiege, who just like his cousin, Jens Fiege, was himself one to don football boots. The dis- of community the tance between Puurs near Antwerp and the Hen- ryk Reyman Stadium in Krakow is roughly 1,300 km. rived in Krakow from eight different rived countries either by plane or by bus, to represent their locations. There were mixed teams, men-only teams, but also women-only teams. That is in and by itself a logistical itself a and by is in That there, the challenge – the journey catering and accommodation, the the tournament all needed to be ar planned and organised. Teams LOGO 38 ·Projects T and JanTrulley fromTeam Qualityat to implement them. Göran Thaelker quirements indetailorknowhow employees areawareoflegalre- neither theseniormanagementnor legislative literature tendsto belongandcomplicated. with yetwhich,more often thannot,are neglected.Afterall, and more –theseare allissuesthatanycompanyhastodeal Fire safety, safetyinstructions,dataandprivacyprotection Opticert forsafetyonthejob offers. services, listingUSPs,ownstandardised service given thefollowingoptions:creating aprofile, uploadingavailable to present themselvesto a large audienceofcompanies.Theyare Self-presentation: Opticertgivesserviceproviders thepossibility services orevenCPDoptionsforone’s ownemployees. Search function:Keywords allowforthespecific search for security aswellISOcertifications. such asdataandprivacyprotection, systemsecurityandbuilding And especiallythebasiclegalrequirements. Thisincludes topics the helpofachecklistwhethertheymeetbasicrequirements. Self-check: Businessesofanysizecancheckfree ofcharge with browser andoffers fourdifferent approaches: Access totheweb-basedplatformisavailablefrom anyInternet How Opticertworks daylight again.Quiteoften, ing cabinets,nevertosee ments gatheringdustinfil- his often results indocu- Using checklists,Opticertoffersshort the respectivelegalrequirements. see whetheracompanycomplieswith portal forafastandfreeself-checkto cation. ItrepresentsGermany’s first Opticert standsforOptimalCertifi- Opticert. developed asolutiontogetherwith Fiege haveaddressedthisissueand ment. throughout thewholeofGermany tohaveasafeworkingenviron- the partofFiegetowards itscommitmenttohelpallemployees a nichemarket.Thisbenefitsallandconstitutescontributionon security,concern butalsocontributestocreating transparency in will thusnotonlybeacrucialtoolforcompaniestoraterisksthat financial overview, thisalsoproduces aqualityoverview. Opticert can leavefeedbackoncontractedserviceproviders. Nexttoa Opticert’s evaluationfunctionalityoffers addedvalue.Companies forward comparison. and meaningfulinformationcontentaswellasimple,straight- to accuratelypresent requirements, areputable presentation providers gettogether. Three principles formthefocalpointhere: Network: Theuniquenetworkhelpscompaniesandservice

companies tochoosetherespective A databaseofexpertsisavailablefor meet theserequirementsinnotime. providers whocanhelpbusinesses Opticert mediatestherightservice pany needsto catch up.Moreover, with anduncoverswherethecom- legal provisionsneedtobecomplied and conciseinformationonwhich LOGO - -

Projects · 39 Projects garage not only gave us the space to advance Opticert, but also helped us with conceptualising everything”, says Göran Thälker. And once the concept was rock solid, project the of implementation the and the acquisition of customers took off in January 2018. In collaboration with IT specialists from 21st Digital GmbH, the portal received a clear er visual profile so that a test phase of December in start to planned is Opticert will officially start this year. most likely in January 2019. The list of prospective parties interested is long: almost everyone they talked to is interested in the solution. External companies would have even invested in the idea but for the team it was clear that sharing this path with Fiege was the best option. Göran Thälker, Head of Quality, and Head of Quality, Göran Thälker, nine Manager Quality, Jan Trulley, on-the- months of complimentary job time. “That was an intensive, but mostly exciting time for us. Gründer - business models. Six of the many con- the winners Opticert one of the start-up incubator, Gründerga- the start-up incubator, rage. The road to implementation had been cleared of all obstacles. Grün- team of Opticert gave the dergarage cepts managed to make it to the fi- nals, where Opticert turned out to be receiving the okay one of the winners to implement their idea. And even representatives from Technologieför derung Münster who were present showed their immediate excitement about the platform, so that the initia- tors were able to secure support from “Mit provider subject to total provider subject market and price transparency. Opticert thus offers small to medium- pos- the companies services sized sibility to present themselves in the market professionally and strengthen prominence. The their pan-regional result is an exchange between com- panies and service providers which so far is unique for the market and pres- sides. both for win-win a ents is – rules. Safety Sicherheit richtig.” – a slogan that not only reflects that requirements are fulfilled, but that Opticert also helps to locate the right service provider. arose during Opticert idea about The the first Innovation Challenge which During 2016. in life to called Fiege the competition, ideas were sought for new process flows, products or LOGO 40 ·SocialResponsibility the Germansocialreformer, AdolfKolpingisboth the driverandmission statementoftheJosef Fiege, brought the foundationtolife in honourof driver andamission Fiege Stiftung,afoundation affiliated withFiege. make theworldabetterplace.”Thissaying by their father –Josefwhodied atanearlyage. “Doing thebestyoucanwherever youare will Doing thebestis a Its twofoundingmembers, HeinzandHugo Josef FiegeStiftung I the FiegeGroup. well asinitiativesfromemployeesof social affairsandtheenvironment,as targets projectstiedtosuchfieldsas relevance forthecompany. Thefocus select projects with a clear regional Messink (Managing BoardFiege), governing board comprisesAlfred sula andElisabeth. Thefoundation’s Hugo Fiegeandtheirspouses, Ur presented by the founders, Heinz and committee. Thefamilycouncil isre- the familycouncilandexecutive tive bodies of the foundationinclude on across-sectorscale.Theexecu- porate SocialResponsibilitysegment Group andoperateswithintheCor consulting capacityfortheFiege the foundationprimarilyholdsa with aninitialcapitalofDM100,000, logistics providerwasestablished Formed 125 years after the contract to identifyandlastinglysupport to life.Ithasmadeitits mission the JosefFiegeStiftungwascalled n 1998,precisely20yearsago, - -

LOGO Next to monetary donations, the Jo- the to monetary donations, Next sef Fiege Stiftung was able to support individual projects with donations in kind. By donating 1,400 school desks and 550 blackboards, an edu- been had that Haiti in facility cational disas- natural a following destroyed ter was rebuilt again. Over the past years, a campaign by the Josef Fiege system Stiftung together with Fiege’s chil- made Greven in headquarters true. A come Christmas wishes dren’s Christmas tree has been put up inside since the foyer of the Fiege Tower 2016 to which the wish lists of de- attached. been have children prived employees from Greven as well Fiege as other locations and countries inde- pendently source the gifts. This has become a tradition by now which too. year, this continuation a see will In the years to come, the Josef Fiege Stiftung will continue to support re- gional social and ecological projects as well as initiatives of Fiege employ- ees. Social Responsibility · 41 · Responsibility Social sity Münster, or the Reckenfelder sity Münster, Bürgerverein, a local citizens’ club. Projects based at the sites where as well branches are located, Fiege head office re- as at the company’s ceived support. The social and eco- logical commitment of Fiege em- ployees allows representatives of the Josef Fiege Stiftung to recognise projects and qualify them for a pos- sible regional donation. Next to regional organisations, clubs supports foundation the schools, and projects around the world that last- to smile a bringing life: improve ingly faces and enabling a better children’s life for them is a matter dear to the Pan-region- heart of the Fiege family. al donations also went to wellcome, the patron- a social enterprise under age of Angela Merkel which assists child. a of birth the after families The foundation also donated to the relief organisation, Unicef. children’s The foundation board donated EUR 42,809 to Unicef in 2001. Two of the many projects which benefitted from the support of the Josef Fiege Stiftung over Josef Fiege Stiftung over the support of the from which benefitted the many projects of Two initiatives Münster-based ; both are Life, and Weitblick years include Rock Your the past 20 promotes youths. Weitblick and for deprived children engaging in support which see students in over 20 states, especially vocational education in the school as well as and supports 51 associations Life is a network of this case. Rock Your countries, like Ghana in developing companies that are motivated pupils and responsible comprised of student volunteers, equal opportunity for young people. educational equality and greater committed to achieving

- anniversary. The anniversary. th 20 years Josef Fiege Stiftung foundation board can look back on can look board foundation pro- One donations. successful many Regional donations were granted, for example, to student projects Univer Wilhelms of Westfälische ject by the Greven-based Gymnasium Martin Rademaker (member of the Management Fashion & Online Re- (Direc- tail) and Holger Werthschulte tor Finance). the Josef Fiege Stiftung This year, celebrated its 20 Augustinianum grammar school ti- tled ‘Social Learning’ is dedicated to bringing pupils of all age groups clos- er together on such topics as integra- especially on and anti-mobbing – tion and receives media platforms – social support in the shape of a long-stand- ing partnership. LOGO 42 ·SocialResponsibility Mönchengladbach. büren, andTomasz Morelowski from favour ofMarcusBergerfrom Ibben- Ultimately, thedecision wasmadein easy task to select the award winners. says Mester. Itthereforewasnotan many differentwaysasvolunteers”, employees dedicatetheirfree timein deeply impressed with how many the FiegeHonoraryAward. “We were mittee. Hecameupwiththeideafor Mester fromtheCSRsteeringcom- erything was submitted”, says Julian ing pupilsoremergencyservices,ev- creation campsorsportsclubstohelp- “From acommitment in holidayre- ted theirprojectsforconsideration. many followedthecallandsubmit- 20 employeesfromthewholeofGer financially butencouragesitsemployeestoshowcommitment. philosophy. Thecompanysupportsnotonlymanyfacilitiesandprojects Social andecologicalcommitmentare firmlyanchored inFiege’s employees social commitmentof Honorary awardfor Fiege Stiftung. the governingboardofJosef says Dr. HolgerWerthschulte from we appreciatethisandsupportit”, for theircommitmentandshowthat this awardwewishtothankthem towards theneedsofothers.With that manyofouremployeeswork projects –couldapply. “We know environmental orneighbourhood or youngpeoplewithintegration, a goodcause–beithelpingchildren body whoispersonallyengagedin award forFiegeemployees.Any- time ever, announcedanhonorary Stiftung which this year, for the first A taken onbytheJosefFiege Responsibility structureis group’s CorporateSocial leading role within the - ger Werthschulte. 2020 thelatest”,announcedDr. Hol- next roundwhichwilltakeplacein and wealreadylookforwardtothe award thishonoraryprizeregularly as apersonalbonus.“Theplanisto were givenonedayofspecialleave of EUR1,000respectively, whoeach two awardwinnerswiththeamount Stiftung supports the projects of the 28th November2018.TheJosefFiege the JosefFiegeStiftunginGrevenon major issueshappening inthislife. is gratefulthat hedoesnothaveany short of is free time”, says Berger, who lessly. “The only thing I am currently that systemandhardwarerun flaw- benbüren locationof Fiege makes sure and asanITadministratorat theIb- his twoadolescentchildrenin Rheine 43-year old.Heliveswithhiswifeand Tragedies likethesedeeplyaffectthe journey acrosstheMediterranean. youngest ofthetwodiedonlong two refugeesfromLibyainwhichthe infant inherhands–thepictureof to in which a mother holds a dead that MarcusBergerspeaksofapho- It is with a sense of heartfelt pain ties heldforthe20 oured ontheoccasionoffestivi- Berger andMorelowskiwerehon- Tomasz Morelowski The award winners, Marcus Bergerand th anniversaryof > LOGO with many of the refugees is clear to see. with many of the refugees The emotional bond that Marcus Berger has built Berger The emotional bond that Marcus Social Responsibility · 43 · Responsibility Social Marcus Berger from the Ibbenbüren location is pro-actively involved in rescuing refugees at sea. refugees involved in rescuing location is pro-actively the Ibbenbüren from Berger Marcus LOGO 44 ·SocialResponsibility against criminalising sea rescue mis- er apolitical.Now, hetakesastance litical opinion.Before,he was rath- tell him has also sharpened his po- What theyshowhimandwhat an emotionallevelwiththem. these peopleguestsandoftenbondson Sea Rescue saved1,200 lives. Hecalls Italy. Duringhisfirstmissionalone,the and journeyed to a safe harbour in care ofthemoncetheyareonboard ghies ontotherescueshipandtakes women andmenfromrubberdin- er with 22 crew he rescues children, his personalholidaysforthis.Togeth- Sea. Heismorethanhappytogiveup cue ofrefugeesintheMediterranean for a period of four weeks in the res- now activelyparticipateseachyear help. AsamemberofSeaWatch, he in theirhomecountry, hewantedto ple simplydonothaveaperspective his life.Onceheunderstoodthatpeo- fleeing?” Theanswertothischanged to theriskofpotentiallydyingwhile try andintentionallyexposeyourself one’s lifehastobeleaveyourcoun- the pictureandaskedmyselfhowbad rican motherwithherinfant.“Isaw the picturetwoyearsagoofanAf- cult thanhis.Whattriggeredthiswas people whoselifeismuchmorediffi- He frequentlypondersthefateof

HONORARY AWARD

On the occasion of our

20

we present the

th

anniversary tion poppedupwhetherthosefunds However, atsomepointtheques- causes foralongtimenow.” have beendonatingmoneyforgood same forthemselves.WhichiswhyI great. Butnoteveryonecansaythe to fulfilhisbigdream.“Mylifeisjust Buying a home allowed Morelowski their doginhisownflatNeuss. He nowliveswithhispartnerand ends meet”,the37-yearoldrecalls. three jobsatthesametimetomake possessions. “Mymotherhadtowork mother andhissisterwithveryfew land inGermanytogetherwithhis case. Asachild,hearrivedfromPo- himself. Butthatwasnotalwaysthe at FiegeinMönchengladbachsays working atCustomsIncomingGoods thing heneeds,astheadministrator Tomasz Morelowski also has every- mind”, hesays. ries thatengravethemselvesinyour all theseimagesandhearsto- but becomepoliticalwhenyousee the Mediterranean.“You cannothelp sions andsupportsanEUmissionin own foundation Creating his

DONATION

Deadline for submissions

1,000.

18

th

September 2018

EUR –

ment wherethemoneycomesfrom foundation’s Internetpagesdocu- ing whichwaserectedin2017.The the adolescenthospice’s newbuild- example, buildingaplaygroundor receive supporttwiceayear. For and charityevents,specificprojects donations givenduringsalesevents dren’s hospiceinDüsseldorf.From which benefitstheRegenbogenchil- The Tomasz MorelowskiFoundation form hisownfoundationin2014: doubts whichultimatelymadehim supporting formanyyears,hehad tion which Morelowski had been dal thatrockedamajororganisa- destination. Inthewakeofascan- actually reachedtheirintended LOGO children’s hospice. children’s projects, such as building a projects, playground for the Regenbogen playground The foundation supports specific Social Responsibility · 45 · Responsibility Social children’s hospice in formed a foundation which benefits the Regenbogen children’s Morelowski Tomasz Düsseldorf. -

and how it is spent. This transpar and how The for Morelowski. is crucial ency in his opin- worst thing to happen to mistrust ion would be for people the big him the way he mistrusted explains organisations. Morelowski his support spe- why he committed with hospice children’s cifically to a to me, are strong words: “Children, that we most important thing the they have to have.” The less time live, the less time they have to enjoy life. Every time he visits the hospice, he brings a large teddy bear in ad- dition to a donation cheque. “It is about so much more than money - this is nec alone – even if, naturally, essary to make projects happen.” LOGO of IndustryandCommerce. SixFiegeemployeeswithout the ValiKom pilotinitiatedbytheHalle-DessauChamber their skillsetasawarehouse specialistandfor professional qualificationsinlogisticsnowhaveproof of The FiegebranchinHalleanderSaale participated in 46 ·SocialResponsibility Documenting the respective certificatefrom theChamber warehouse logisticsandreceived the untrained staff of IndustryandCommerce. skillset of Education and Research. sponsored bythe FederalMinistryfor to participate in the project that was working forFiegeseveral years aged participantswhohad all been Halle anderSaale.Shehadencour charge ofHRattheFiegebranch in T facility”, saysSandraGünther, in Schmidt and Reik Kühne were for thisfromanindependent amongst thefirst26graduates of officialacknowledgement whose skillsacquiredthrough fied if theyreceive someform professional experiencethe job. We considerittobejusti- working foruswhodoagreat Halle-Dessau Chamberof few unqualifiedemployees ficially certified. “We havea Industry and Commerce of- Denis Wöhl,Mathias Mertens, MichaelPetri, Marcus Gelhard,Mario he Fiegeemployees - LOGO at Fiege to be repeated Project “ValiKom is a highly individualised highly a is “ValiKom a learn participants The procedure. and them- lot about their profession from an in- selves. This certificate them a hard- dependent body gives helps them to copy document that improve their chances in the labour market and pursue their professional Rheinländer Kathrin Dr. says goals”, from the Halle-Dessau Chamber of Industry and Commerce. And com- enabling “By benefit: equally panies we employees to partake in ValiKom were able to express our appreciation of good people and tie them to our - Also, we recognise the po company. tential for qualification measures”, so the summary by the branch manager, Markus Kindermann. Because of the positive feedback the Fiege branch in Halle an der Saale the ValiKom was selected to introduce project to selected employees of the Social Affairs and Ministry for Labour, Integration of Saxony-Anhalt. satisfied with the outcome of the ValiKom procedure. satisfied with the outcome of the Participants and those in charge of the project were highly were of the project Participants and those in charge Social Responsibility · 47 · Responsibility Social - - - the practical part Third-party evaluation for Third-party All project participants underwent detailed scrutiny participants underwent All project segment. in the warehouse In a job-related self-assessment, the participants initially reflected on the on- skillset they had acquired either the-job or otherwise. In a next step, experts vocational with met they who prepared them for the so-called third-party evaluation, the actual as- sessment of their skills. For this, the participants had to solve different action-based tasks, such as creating work samples, case studies, role plays, presentations or technical talks. Dur ing lifelike working situations, they then demonstrated their skills. experts observed and rated Vocational their approach and the result of their work. In the end, the Chamber of In- dustry and Commerce issued a cer tificate to the participants, depending on the level of skills shown. During the pilot, the Halle-Dessau Chamber of Industry and Commerce was thus able to acknowledge the full equiva- refer the with skillset their of lence enced profession to a total 19 individ- uals, and partial equivalence to seven persons. LOGO 48 ·Report F The Fiegeteamatthepresentation oftheDigitalTransformation award foritsexemplaryhandlingofthesubject. land ofNorth Rhine-Westphalia has strate howdynamic anddigitalthe drivers of digitalisation. They demon - and insteadhavethemselvesbecomes refused tobedrivenbydigitalisation, who trulymerittheaward as they “The juryhasnamedthree winners transformation. Minister Pinkwart: how they handle and deal with digital held duringtheRuhrSummitinBochum, Germany. Pinkwart, MinisterofEconomicandDigitalAffairs, The GermanMinistryofEconomics,Innovation, & Co.KGfromSolingenfor and HermannUllrichGmbH envelio GmbHfromCologne iege sharedthetopspotwith presented theaward duringafestiveceremony category oflargeenterprises.Prof. Dr. Andreas Digitalisation andEnergyhaspresented Fiege with the Digitale Wirtschaft 2018award inthe with theDigitaleWirtschaft co-operation with High award for Open Innovation approachisalready jury wasswayed byhowdeeplythe are usedinlogistics.Additionally, the Magazino, Fiegedesignedrobots that “Together withthe youngenterprise, communication fromtheMinistry. to partneringwithstart-ups, sothe its closeandtrustworthyapproach Fiege wonoverthejurybecauseof corporations.” medium-sized enterprisesandlarge sive rolemodelforotherstart-ups, already becomeandareanimpres- start-ups tinued. levels ofhierarchy”,JensFiegecon- lived throughoutallareasandon of theboxandtriallingnewthingsis rate culturewherethinkingoutside old company. “We promote a corpo- behind thestrategyof145-year Innovation isoneofthefocaltopics sector oftomorrow”,saidJensFiege. lopments thatwilldefinethelogistics and topro-activelycreatethedeve- approach toboldlypursuenewpaths wonderful acknowledgement of our are thrilledaboutthisaward.Itisa behalf of the family business. “We Felix Fiegeacceptedtheawardon ing Board members Jens Fiege and hunderhalle inBochum.Manag- which was staged inside the Jahr presented duringtheRuhrSummit land ofNorthRhine-Westphalia was The trepreneur ora manager.” ther –asabusiness, butalsoasanen- Each conversationtakesusa step fur from thosestart-upsandfounders. collaborates with:“We learnsomuch the innovationpartnersthat Fiege Fiege.” Felix Fiege expressly thanked team that advances innovation at says FelixFiege:“We representalarge ployees towhomtheyowegratitude, However, itisespeciallytheirem- ture.” anchored in Fiege’s corporate cul- Digitale Wirtschaft awardofthe

- - LOGO - > same time, exclusive criteria were worked out of which those in charge at HR are convinced that their cus- tomers require them, but the compe- tition does not have. These findings formed the basis for the next steps. What followed was an analysis of the career pages of competitors and a sur vey amongst employees who at the time had been with Fiege for twelve months or less. Human Resources · 49 Resources Human and weaknesses Katja Jansen, driver at FIEGE. You can rely on everyone here You whenever there is a problem. Everybody is very helpful. FIEGE is flexible and always finds a solution.” “I love the diversity of my job. Analysing the strengths Analysing the strengths This pool then analysed the strengths This pool then analysed em- an as Fiege of weaknesses and Attributes were mapped out ployer. that are considered a given for an at- tractive employer as applicants – the customers – call them in and are also the At competition. the by offer on -

iege needed a standardised recruiting strategy to actively make itself known on local markets. The goal was to form

a brand that convinces both internal- ly as well as externally that positions Fiege as an authentic and attractive employer. “At the beginning of our consider ations was a workshop with ten dif- that had to bring ferent employees different attributes to the table”, is how Martina Schlottbom, head of Strategic Personnel Management and the responsible initiator of the pro- need- ject, details the approach. “We ed someone who knows Fiege very well, someone who is new to Fiege, and Native a Digital IT, from someone someone who had already gathered many different experiences in their long professional life. In short: we needed a representative cross section of our workforce.” attractive employer attractive Human concept by Fiege’s for the employer branding The starting point difficult that it is becoming increasingly the realisation team was Resources states as well as Eastern personnel. Almost all German Europe to source is generally not viewed Add to this that logistics full employment figures. record that Fiege, as a Hidden Champion, tends to be as an exciting industry and difficult clear why it is even more it becomes rather unknown even locally, employees for the individual locations. to attract suitable and motivated An authentic and An authentic F www.fiege.com/de/careers [email protected] 48268 Greven Joan-Joseph-Fiege-Straße 1 Human Resources FIEGE LogistikStiftung &Co.KG nationalen Umfeldsucht, entdecktbeiFIEGE faszinierende Perspektiven. Wer neugierig ist,flexibel und spannende Aufgaben ineinem inter- ohne Umwege. FIEGE bietet Freiraum undeinen sicheren Rückhalt für eineKarriere freundlich, wertschätzend undzuverlässig. zeichnen unsere Werte. Wir sprecheneineSprache,diealle verstehen: Innovationskraft, flacheHierarchienundgemeinsames Handelnkenn- operierenden Full Service-Logistikdienstleistergewachsen. Mit unsererLeidenschaftfürunsere Kundensindwirzueinemweltweit Wir bewegendieWelt. Ein ArbEitgb Er fürmich www.fiege.com/de/careers [email protected] 48268 Greven Joan-Joseph-Fiege-Straße 1 Human Resources FIEGE LogistikStiftung &Co.KG nationalen Umfeldsucht, entdecktbeiFIEGE faszinierende Perspektiven. Wer neugierig ist,flexibel und spannende Aufgaben ineinem inter- ohne Umwege. FIEGE bietet Freiraum undeinen sicheren Rückhalt für eineKarriere freundlich, wertschätzend undzuverlässig. zeichnen unsere Werte. Wir sprecheneineSprache,diealle verstehen: Innovationskraft, flacheHierarchienundgemeinsames Handelnkenn- operierenden Full Service-Logistikdienstleistergewachsen. Mit unsererLeidenschaftfürunsere Kundensindwirzueinemweltweit Wir bewegendieWelt. Ein ArbEitgb Er fürmich

LOGO “ team leaderatFIEGEinReckenfeld. for warehouselogisticsandworkstodayasa Lewis Helgetistrainingtobecomeaspecialist amazing employer.” FIEGE, Ihavefoundan and ahelpinghand.In given newopportunities at FIEGE.You arealways All doorsarealwaysopen 50 ·HumanResources sises MartinaSchlottbom. I wish...,need...,want…”, empha- things fromtheirviewpoint:‘Iam…, the customer’s perceptionwhosees you...’, andinsteadseesthingsfrom join us,weneedyour..., wecangive view. Fiegeavoidssaying:‘Comeand and nolongerfromthecompany’s of our ‘customers’, the applicants, now formulatedfromtheperspective tioning asanemployer. Ouroffersare Fiege deliberatelychangeditsposi- “By choosingthisparticularslogan That’s me”. to creatingthenewclaim:“Fiege. the newemployerpositioningand ing theseresultsledtoformulating pages. Analysingandcompact- expressly refertoontheircareer and whichthecompetitiondidnot needs ofcustomersorapplicants qualities which covered both the helped to crystallise six exclusive The workshopandtheinterview

FIEGE. THAT’S ME. www.fiege.com/de/careers [email protected] 48268 Greven Joan-Joseph-Fiege-Straße 1 Human Resources FIEGE LogistikStiftung&Co.KG nationalen Umfeldsucht,entdeckt beiFIEGEfaszinierendePerspektiven. Wer neugierigist,flexibelundspannendeAufgaben ineineminter- ohne Umwege. FIEGE bietetFreiraumundeinensicherenRückhaltfüreineKarriere freundlich, wertschätzendundzuverlässig. zeichnen unsereWerte. Wir sprecheneineSprache,diealleverstehen: Innovationskraft, flacheHierarchienundgemeinsamesHandeln kenn- operierenden FullService-Logistikdienstleistergewachsen. Mit unsererLeidenschaftfürunsereKundensindwirzueinemweltweit Wir bewegendieWelt. Ein ArbEitgbrfürmich Ein ArbEitgbrfürmich www.fiege.com/de/careers [email protected] 48268 Greven Joan-Joseph-Fiege-Straße 1 Human Resources FIEGE LogistikStiftung&Co.KG nationalen Umfeldsucht,entdeckt beiFIEGEfaszinierendePerspektiven. Wer neugierigist,flexibelundspannendeAufgaben ineineminter- ohne Umwege. FIEGE bietetFreiraumundeinensicherenRückhaltfüreineKarriere freundlich, wertschätzendundzuverlässig. zeichnen unsereWerte. Wir sprecheneineSprache,diealleverstehen: Innovationskraft, flacheHierarchienundgemeinsamesHandeln kenn- operierenden FullService-Logistikdienstleistergewachsen. Mit unsererLeidenschaftfürunsereKundensindwirzueinemweltweit Wir bewegendieWelt. www.fiege.com/de/careers [email protected] 48268 Greven Joan-Joseph-Fiege-Straße 1 Human Resources FIEGE LogistikStiftung&Co.KG AN EMPLOYERTOMYLIKING tional environment,youwilldiscoverfascinatingprospectsatFIEGE. If youarecurious,flexibleandlookingforanexcitingjobin interna- FIEGE affordsmethefreedomandstrongbackingforadirectcareer path. friendly, appreciativeanddependable. Our languagespeakstoall: Innovative power, flat hierarchies andshared actiondefine ourvalues. operating full-servicelogisticscompany. With ourpassionforcustomers wehavegrowntobecomeaglobally- W e movetheworld.

FIEGE. THAT’S ME. ent manner. and customers/applicantsinadiffer a companytoapproachemployees Fiege. That’s me.ThisallowsFiegeas ing foracompany–onlytodiscover: what theyneedtobesatisfiedwork- advertisements. Employeestalkabout a totallydifferentnarrativeinimage With thischange in perspectivecomes Fiege bracesforachange in perspective - LOGO

tive. Especially our employees can now actively co-create and tell their authentic, an projects This stories. sustained image to the outside while inviting outsiders to get to know Fiege better.” Human Resources · 51 Resources Human with offering opportunity opportunity with offering many you are given because to realising different paths your work” your true self in manager Daniel van der Linde, operations Logistics Tire in Otzberg, where he organises together with his team. “FIEGE goes hand in hand goes hand in “FIEGE Employer Branding Employer Branding is the identity-based, internal and external development and The essence of and attractive employer. positioning of a company as a credible brand strategy that specifies or adapts Employer Branding is always an employer’s of this brand. The development, implementation and measurement the company’s employees, focuses on the sustained optimisation of recruiting strategy directly as the improvement as well commitment and corporate culture employee retention, the Employer Branding also serves to increase image. Indirectly, of the company’s and brand value. business result German Employer Branding Academy networks and use these measures ef- also for our internal retention forts”, explains Martina Schlottbom. are sure that we will thrill our “We customers, applicants and also our perspec- new this with employees - for a job ambassadors The boss applies Employees as brand Employees as The market of applicants has changed enormously over the last years. Ap- positions their choose can plicants in many cases. In the meantime, it company, is the it as if almost seems and not the applicant, that is apply- ing. This is precisely where Fiege strategy. recruiting new its starts are redesigning our company’s “We careers pages, there will be new va- cancy ads that reflect the change in culture the convey To perspective. recorded we have in our company, employer videos, have joined social To exemplify the change in perspec- exemplify the To tive, employees were asked to for mulate what they share with Fiege. Interviews were held with many different colleagues from different branches and regions. The important thing was that colleagues came from both the industrial as well as the commercial segment. “This makes our employees brand ambassadors They and internally. – externally, talk about their needs and wishes and explain why Fiege is a great match for them. They recount their individual professional careers, why they enjoy working with Fiege and what they share with Fiege”, says Fiege gives This Schlottbom. Martina a face, if not many faces. FIEGE Logistik Holding Stiftung & Co. KG I Joan-Joseph-Fiege-Straße 1 I 48268 Greven I Germany Telephone: +49 2571 999-0 I Telefax: +49 2571 999-888 I www.fiege.com