Department of Business:

Course Outline for MKT 2373

Supply Chain Management - 3 Credits/3 Hours a week

Pre-requisites & Co-requisites: MKT 1210 & MKT 1214.

Recommended Textbook(s) & Supplemental Material(s): Essentials of Supply Chain Management. Publisher: Wiley.

Course Description/Overview: In today’s competitive environment, a company’s performance does not depend just upon its own capabilities. Companies must also rely on and develop effective relationships with the suppliers in its supply chain. Supply Chain Management (SCM) is an approach to managing the entire supply chain – the seamless flow of goods, services and information from your suppliers’ suppliers to your customers’ customers - based on common goals, shared resources and mutually beneficial relationships. Specific topics include outsourcing, information technology, and globalization. This course will be taught through the use of textbook readings, case study analysis, Internet research, and online discussions.

Learning Objectives - Course Specific:  To introduce and study key concepts in Supply Chain Management (SCM)  To understand the role and function of SCM in business operations  To study how the global environment and strategic alliances impact SCM  To analyze, through case study analysis and Internet research – the supply chain operations of different businesses and how companies create competitive advantages from their SCM strategies  To learn how supply chains work within companies – from the manufacturing of products to its distribution and final consumer  To understand the importance of supply chain management in successful business operations  To learn how companies use supply change management strategies to give them competitive advantages

Learning Objectives - General Education: Effectively organize, manage, and present data, using contemporary software applications such as spreadsheets, word processing, databases, and electronic presentation software. Locate, evaluate, and synthesize primary and secondary sources into presentations without falling into plagiarism. Lead and participate effectively in group discussions.

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Student Learning Outcomes – Course Specific: Upon completion of this course, students should:  Have a better understanding of supply chain management, its terminology and the importance of managing the supply chain to improve business operations  Understand how companies use their supply chain to build competitive advantages  Demonstrate improved case study analysis skills (overall and as it pertains to identifying specific supply chain management issues)  Learn about the jobs and careers in the supply chain management field

Student Learning Outcomes – General Education: Gather, interpret, evaluate, and apply information discerningly from a variety of sources. Demonstrate Intellectual honesty and personal responsibility. Demonstrate proficiencies and capacities in dealing with a diverse society. Show ability to contribute actively by applying knowledge to the identification and analysis of professional problems to enact solutions. Demonstrate intellectual agility and the ability to manage change. Communicate in diverse settings and groups, using written and visual means.

CUNY’s Academic Integrity Policy: Academic dishonesty is prohibited in The City University of New York. Penalties for academic dishonesty include academic sanctions, such as failing or otherwise reduced grades, and/or disciplinary sanctions, including suspension, or expulsion. Cheating is the unauthorized use or attempted use of material, information, notes, study aids, devices or communication during an academic exercise. Plagiarism is the act of presenting another person’s ideas, research or writings as your own. The following are some examples of plagiarism, but by no means is it an exhaustive list: Internet Plagiarism includes submitting downloaded term papers or parts of term papers, paraphrasing or copying information from the internet without citing the source, and “cutting and pasting” from various sources without proper attribution. For a more detailed explanation, you can find the full Academic Integrity Policy here: http://www.citytech.cuny.edu/aboutus/docs/policies/CUNY_ACADEMIC_INTEGRITY_6-2011.pdf

Grading Policy: The following formula will be used to determine your final grade: Homework Assignments 25% Class Participation 25% Case Study Analysis 20% Mid-Term and Final Exams 30% Total 100%

Grading System: All grades will be based in proportion to the following scale: A = 93 - 100 A- = 90 - 92.9 B+ = 87 - 89.9 B = 83 - 86.9 B- = 80 - 82.9 C+ = 77 - 79.9

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C = 70 - 76.9 D = 60 - 69.9 F = 59.9 and below

Assessment Methods: Homework, Midterm & Final exams.

Course Technology: Blackboard

Class Schedule: I. Overview of Logistics Management; Physical Distribution in the firm and its relation to marketing – (Chaps. 1 & 2) A. What is Physical Distribution (Marketing Logistics) and what are the component parts of physical distribution to be considered in this course B. Development of Business Logistics and Physical Distribution in the American Economy 1. Distinguish physical distribution and materials supply 2. Military vs. business statics C. Influence of Marketing Logistics on other aspects of marketing, i.e., Product, Promotion, Price (product value), Perishability, Seasonal Influences as well as marketing activity influencing marketing logistics, i.e., New Product Development, Extent of Product Line, Geographic Movement of Users vs. Producers of Goods, Competition, International Marketing, Updated Transport Technology. D. Channels of Distribution 1. Distinguishing physical distribution approach from typical marketing approach to distribution channels 2. Channel structure, separation, yet interdependence of "transaction" and "exchange" actions. E. Physical Distribution as an integrated system 1. Concept of a "System" a. System activity centers b. The firm and competitive action 2. Physical distribution mission a. Performance, cost and balance 3. Common patterns of physical distribution

II. Geography of Marketing Logistics (Chaps. 3) A. Economic geography applied to physical distribution-overview of modal location factors. 1. Early contributions to location and space economics, i.e., the German school, American writers 2. Factors effecting the extent of market areas 3. Implications for the future

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III. Elements of a Physical Distribution/Logistics System (Chaps. 4,5,6) A. Legal forms and modes B. Transport costs and their influence on freight rates 1. Distinguish a. Fixed, overhead, irreducible or indirect costs b. Variable, out of pocket, reducible, inconstant or direct costs c. Joint and common costs d. Fully allocated costs C. Rates as applied to common, contract and private carriage D. Traffic Management and Physical Distribution 1. Administrative responsibilities a. Classification of products & rates b. Equipment use c. Documentation d. Expediting, tracing e. Auditing f. Claim administration 2. Research responsibilities a. Traffic b. Transport services c. Distribution services

IV. Warehousing in a Distribution System (Chaps. 8 & 9) A. Concept of distribution warehouse -vs. production storage facilities B. Distribution warehouse functions -storage vs. movement C. Distribution warehouse requirements, i.e., market, product, service and size considerations D. Classification of types of warehouses -private, public, combination E. Characteristics of public warehouses 1. Functions, legal status and services 2. Kinds -general merchandise, special commodity, household furnishings, cold storage, bonded and custodian (field) warehouse facilities 3. The uniform warehouse receipt -purposes and use

V. Packaging and Material Handling (Chap. 10) A. Product Characteristics as they Affect Packaging Decisions 1. Physical Property Considerations 2. Hazardous Materials (Hazmat) 3. Ecological Concerns 4. Matric System 5. Marketing Considerations 6. Common Carrier Requirements 7. Labeling & Price Marking

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B. Material Handling 1. Unitizing 2. Containerization 3. Unit Loading 4. Bulk Material Handling 5. Choice of Vehicle and Vessel C. Kinds of materials handling hardware 1. Palletizing and skids -kinds, uses, purposes 2. Fork trucks, HI LO and similar vehicles 3. Conveyor systems -Roller, belt, wheel, etc. 4. Cranes, hoists, elevators, etc. 5. Shipping and receiving docks installations; leveling machinery, scales, etc. 6. Platform and hand trucks 7. Other equipment and "tools"

VI. Management of Inventory and Order Processing -Chap. 7 A. Objectives, inter-mix of costs incurred, value of goods and service to the business and customers 1. ABC analysis vs. critical value analysis B. Time dimensions of inventory -order cycles 1. Interaction of cost of possession with lead time, and economic order quantities C. Economic order quantities D. Inventory order quantities 1. Physical vs. dollar value 2. Automated, semi-automated and manual systems

VII. Communications and Customer Service in Marketing Logistics -Chap. 3 A. Order processing procedures B. Factors effecting the design of a physical distribution information system C. Roll of communications in physical distribution management D. Implementing a communications system for PDM. E. Elements of customer service and their cost/standard relationship from the point of view of marketing logistics

VIII. Logistics System Planning & Administration (Chaps. 12,13, & 14) A. Total Cost Planning 1. Trade-offs, within and between activity centers, between corporate entities 2. Identification of cost centers 3. Alternative logistics policies B. Organization of Marketing Logistics Administration 1. Operational planning 2. Managerial control 3. Kinds of organization of the function

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IX. International Physical Distribution, and the Emerging Patterns and Future Directions of Marketing Logistics (Chaps. 11, 15) A. Problems and directions of distribution in firms engaged in international business B. Elements of physical distribution found in a distribution audit 1. Typical recurring patterns C. Relation of distribution strategy to overall marketing strategy in the future

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