Advertising and Marketing Solutions

ADVERTISING AND MARKETING SOLUTIONS

2019 KYIVPOST.COM 2 CONTENT

► About Kyiv Post ► Statistics & Distribution ► Advertising and marketing solutions 1. Print 2. BrandStudio 3. Special Editions 4. Digital Solutions 5. KP Events ► Contacts 3 ABOUT KYIV POST

10 FACTS ABOUT KYIV POST

1. Ukraine’s leading English-language publication

2. 24 years in business

3. Opinion leader — quoted by top publications globally (e.g., New York Times, Washington Post, Guardian)

4. Winner of the 2014 Missouri Honor Medal for Distinguished Service in Journalism. First and only recipient in Ukraine

5. Talent development hub — Kyiv Post alumni work at top publications like Bloomberg, Financial Times, Wall Street Journal

6. Community Paper — 9,500 print weekly circulation

7. Ukraine’s Global Voice — the world’s window on Ukraine (64 million page views in 2014; most quoted outlet in US and EU media during Euromaidan Revolution)

8. Diverse coverage, including business, politics, security, lifestyle, technology, international cooperation and reforms

9. Business innovator — first media in Ukraine to introduce a paywall

10. Exclusive events organized for members of local and international business and political community 4 ABOUT KYIV POST | OVERVIEW OF ACTIVITIES

Kyiv Post ...a creative and ...also special edition is more than a weekly newspaper... storytelling agency... business magazines...

...online and ...event management digital resources... services 5 STATISTICS & DISTRIBUTION

WE REACH THE INFLUENTIAL

32% of our audience are Business Оwners, CEOs and Top Managers*

* Data is taken from EY Kyiv Post Readership 6 KYIV POST READERS PROFILE Occupation Business Оwner/ CEO/ 32% Student 8% Top Manager Retired 8% Diplomat/ Government 12% Employee/ Civil Servant Specialist 25% Middle Manager 12% Other* 3% Industry % 6 IT/ Telecom 22% 11% Below 24 Above 65 16% Banking/ Financial 11% 25-34 Education/ Academia 11% 21% Government/ NGO 11% 55-64 Media 9% Retail 6% Age Heavy Production 5% Professional Services 5%

Transport/ Logistics 4% * Other (Music, Culture, Sports, FMCG, Oil, Gas, Agriculture 3% Energy, HoReCa) Property/ Estate 3% 27% 19% Data is taken from EY Kyiv 45-54 34-45 Other* 10% Post Readership Survey 7 STATISTICS & DISTRIBUTION

Key figures

8 million USA ...... 26% UK ...... page views in 2018 7% Ukraine ...... 14% France ...... 2% 180,000+ Canada ...... 12% Other Markets.39% followers on Twitter

40,000 followers on Facebook 8 STATISTICS & DISTRIBUTION | THEY READ THE KYIV POST 9

ADVERTISING AND MARKETING SOLUTIONS 10 ABOUT KYIV POST | KYIV POST ACTIVITIES OVERVIEW

Print BrandStudio Special Digital Events Editions Solutions

• Weekly Newspaper • Tailored content • Three regular • Website received 8 • Top investor event Tiger • 9,500 copies/ week created together with publications (Doing million page views Conference launched in • Audience: companies Business in Ukraine in 2018 (over 70% in 2013 Business executives, • Storytelling and Legal Quarterly, Real North America and • Employment Fair owners, professionals narrative support Estate) West Europe) brings together 1,400+ at international firms • Materials can be • 7,000 to 8,000 print • Email blast reaches over job-seekers and top in Ukraine, diplomats, shared with over issues distributed at 22,000 subscribers companies experts, academia 220,000 followers on premium locations across the globe each • Regular senior KEY FACTS AND FIGURES KEY FACTS social media across the country day vleadership events

• Full, 1/2 or 1/3 page ads • Tailored articles • Full, 1/2 and 1/3 page • Daily e-mail blast – • Employment fair in business or lifestyle- (editorial services to tell ads, business advisor insert links and tailored • CEO breakfast section company’s story) columns messages • Straight talk • World in Ukraine • Video production • Listings (Legal • Site banners on main • Tiger conference and Business Focus • Infographics and Quarterly) website (annual investor sponsorship social media posts to • General sponsorship • Business Wire – conference) • Classified section be widely shared • (Doing Business) devoted section with SELECTED PRODUCTS • Customized events announcements corporate news 11 1. PRINT 12 PRINT | VALUE

Distribution Circulation: 9,500 copies per week

Network • Leading restaurants (e.g., Praga, Goodman, Beef) • Hotels (e.g., Hilton, Premier Palace, Fairmont, Hyatt) • Business centers (e.g., Illynsky, Horizon Business Park) • Fitness centers (e.g., 5 element) • Airlines (UIA) • Public and international organizations (e.g., Cabinet of Ministers, US Embassy in Kyiv, NATO, IMF, World Bank, EBRD, OSCE, US State Department, European Commission) • Foreign and Ukrainian corporate subscribers (e.g., Horizon Capital, Ciklum, SoftServe, Porsche Leasing, Winner) • Retail (e.g., SoyuzDruck kiosks) • National distribution more than 100+ locations in Lviv, Odesa, Kharkiv, Kropyvnytskyi, Mykolaiv, Zaporizhzhia

Audience • Key groups: Business executives and owners, diplomats, experts, academia, middle management, young professionals at international companies based in Ukraine, and students • Key age group: 35-45 y.o. 13 PRINT | BUSINESS SECTION

Premium Full back page placements

Full two-page ad inside KP

Front page ad 14 PRINT | BUSINESS SECTION Business advisor Expert opinion column Visual and of 5,850 symbols with expert’s photo, PR materials position, company information and logo

'On the move' Announcement about new appointments and promotions in your company

Visual ad placement • Your company’s visual (brand or product) • From 2 to 30 blocks 15 PRINT | BUSINESS SECTION

Business Focus

About In-depth articles and interviews dedicated to a specific business issue or sector of economy

Partnership option: • Company logo in two announcements on Kyiv Post front page or inside • Pages branded with company logo • ⅓ or ½ page visual ad layout or business advisor (PR column) • Mention: “In Partnership with XXX”

Advertiser (non-partner) option: Visual ad layout or business advisor (PR column) (PR column)

Branding of the pages ⅓ or ½ page visual ad layout with company logo or business advisor (PR column) 16 PRINT | BUSINESS SECTION

World in Ukraine

About Dedicated to international communities in Ukraine. Launched in 2008, it explores Ukraine’s bilateral ties with a specific country and that country’s community in Ukraine. Includes a series of articles and an interview with the Ambassador. Previous “World in Ukraine” issues featured Germany, China, Japan, Austria, India, France, Canada and many others

Partnership option: • Company logo in two announcements on Kyiv Post front page or inside • Branded pages with company logo • 1/3 or 1/2 page visual ad layout or business advisor

Advertiser (non-partner) option: Visual ad layout or business advisor (PR column)

Branding of the pages ⅓ or ½ page visual ad layout with company logo or business advisor (PR column) 17 PRINT | LIFESTYLE SECTION

Visual Ads and Guides

Map Visual ad Company logo and placement business • Your company’s card on visual (brand the map or product) • From 2 to 30 blocks 18 PRINT | LIFESTYLE SECTION

Lifestyle focus

About: Series of articles and interviews dedicated to a specific lifestyle topic or industry

Partnership option: • Company logo in the two Lifestyle announcements on the Kyiv Post in Lifestyle section • Branding of the pages with company logo • Visual ad layout • Mention: “In Partnership with XXX” under the editorial heading

Advertiser (non-partner) option:

Visual ad layout

⅓ or ½ page visual ad layout Branding of the pages with company logo 1918 PRINT | EMPLOYMENT & CLASSIFIEDS

Vacancy placement From 2 to 30 boxes

Resume placement

Classified ad • Services, real estate, personal ads • From 2 to 30 boxes 20 2. BRANDSTUDIO

Launched in 2019, BrandStudio as part of Kyiv Post commercial department, combines a creative staff with business, design, data analysis and journalistic backgrounds to create compelling branded content – following the global trends set by the Washington Post and New York Times. Partnership options: • Print, digital articles with special tailored webpages set up • Full cycle video production • Creation of compelling audio content • Infographics and social media posts 21 BRANDSTUDIO

Kyiv Post BrandStudio helps brands tell their stories in a way that will make audiences care, using the best creative and story-telling techniques

Stories brands BrandStudio Stories audiences want to tell focus want to read 22 BRANDSTUDIO

Partnership opportunities • Content creation using best storytelling and production resources • Set up special tailored webpages to bring your story to life • Interactive and engaging visuals adapted to website and social media • Audio or video creation • No limits to creativity – we work with you to develop innovative solutions 23 3. SPECIAL

EDITIONS The Kyiv Post regularly issues special, dedicated magazine-style publications on key topics for business, investment and overall economic development in Ukraine.

These special editions are distributed in print in premium locations across the country and at Kyiv Post and partner events targeting the local and international business community, as well as online.

The main special editions are:

• Legal Quarterly

• Doing Business

• Real Estate 24 SPECIAL EDITIONS | OVERVIEW

Legal quarterly Doing business Real estate About the project About the project About the project • Topics include corporate tax and • Review of the most promising sectors • Up-to-date news concerning accounting legislation, auditing, retail for investors in Ukraine (e.g., banking, trends in both the commercial and and wealth energy, agriculture, IT, professional residential Ukrainian real estate • Editorial materials by top Kyiv Post services, tourism, infrastructure) • Local and international investments business reporters working with • Format: interviews, analytical articles, • Profiles of successful practitioners Ukraine’s leading legal experts infographics editorials and op-eds • Summaries of recent policy and from top experts Publication Information legislative changes. What to expect • Schedule: March 29, June 28, Publication Information in coming years September 27, December 22 • 100 page special edition coming out Publication Information • 7 000 print issues (and online pdf) in June, 2019 • 2 issues per year (June, October) • Targeted distribution: premium • 7 000 print issues (and online pdf) • 8 000 print copies (and online pdf) locations; top firm CXOs, government and international agency leaders; KP and partner events 4. DIGITAL

SOLUTIONS Promote your content among Kyiv Post readers online and subscribers to the daily email blast: • Site banners – leverage the Kyiv Post’s global online audience (over 8 million unique pageviews in 2018) • Daily E-mail – blast reviews the biggest news of the previous day - 22,000 subscribers from all over the world, including the USA, Canada, Europe and Ukraine • Business Wire – a dedicated section for company news to celebrate achievements, and announce new positions and developments. Articles under 4000 symbols with links, images and videos 26 DIGITAL SOLUTIONS

940 px wide, responsive

300 x 250

1290x90 px

Site banners Daily e-mail blast Business Wire • Promote your events, product, news • 22,000 subscribers from all over the • Celebrate achievements, announce among Kyiv Post readers, using static or world, including the USA, Canada, positions or events dynamic (animated) content Europe and Ukraine • Business Wire articles are up to 4000 • Over 8 million unique pageviews in • Advertising banner with embedded symbols, including images, videos and 2018, with over 70% coming from North links, formats (jpg, png, gif) links America and Europe • Format: interviews, analytical articles, photo albums, also op-eds from top experts 5. KYIV POST

EVENTS Full-cycle event production and management • Developing exciting event themes and concepts • Engaging top Ukrainian and international speakers • Involving leading partners (business associations, international organizations – e.g., WEF) • Venue selection and audience outreach for all kinds of events – from boutique to 400+ guests • Tailored design and visual concept – global know-how to meet local needs • Optimized value and branding solutions Regular Kyiv Post events include: • Kyiv Post Employment Fair (talent recruitment and marketing) • Tiger conference (international Ukraine-focused investor event) • CEO Breakfast & Straight Talk (business networking) • Customized events 28 KYIV POST EVENTS | TIGER CONFERENCE

Description • First launched in 2012, the Tiger Conference is a leading investor event in Ukraine • International speakers (US, Canada, Europe and Asia) • Participants include senior government officials, diplomats, top Ukrainian and international business executives and third sector leaders • Panels cover such topics as infrastructure, regional development, IT and professional services, and traditional heavyweight industries like agriculture and energy Selected speakers • Andreas Flodstrom, Co-founder and CEO of Swedish-Ukrainian IT company Beetroot • Dmytro Borysov, Owner of Borysov Restaurant Chain • Michael Carpenter, Nonresident senior fellow with the Atlantic Council's Eurasia Center • Ivan Omelyan, Minister of infrastructure of Ukraine • Ivan Svitek, General manager of Alfa Bank Ukraine • Evgen Utkin, Founder and President of technology holding company KM Core

Selected partners 29 KYIV POST EVENTS | EMPLOYMENT FAIR

Description Brings together leading employers and candidates: • All-day interactions for companies and candidates • Experience exchange between HR specialists • Key-note speakers (CEOs/ top recruiters share career advice, civil service and international organization reps) • Company presentations

Value proposition • Present business and strengthen company recognition • Establish image of leading employer among candidates Talent recruitment • Direct contact with 1,400+ potential applicants • Share recruiting experience with other market players Audience profiles • 76% studied at top Ukrainian or international universities; 50% professionals with 3+ years experience • Majority knows at least one foreign language and has experience of studying or working abroad

Selected participants of past editions 30 KYIV POST EVENTS | CEO BREAKFASTS

Description • Off the record discussion forum for top CEOs and government officials to freely express opinions and viewpoints • Focus on important subjects that affect doing business in Ukraine and can help the country improve

2018 CEO breakfasts participants included • Vadim Sidoruk, CEO of DHL Ukraine • Nataliya Osadcha, Partner at S&P Investment Risk Management Agency • Ismet Yazici, CEO of Lifecell • Andriy Borovyk, CEO of Transparency International • Lenna Koszarny, CEO of Horizon Capital • Peter Tejler, Ambassador and Head of the OSCE/ ODIHR Election Observation Mission • Sergii Leshchenko, Member of parliament • Martin Hagstrom, Ambassador of Sweden • Dincer Sayici, Country Manager of Turkish Airlines • Josef Graf, Managing Director of Porsche Ukraine • Alessandro Zanelli, Country Manager of Nestle • Goesta Ljungman, country manager of the International Monetary Fund 31 KYIV POST EVENTS | STRAIGHT Straight Talk

Description • Launched in 2018, Straight Talk gathers top business, government and opinion leaders in an engaging, direct and to the point Q&A discussion • Topics relate to business in Ukraine, particularly areas where government and business spheres intersect

Speakers of Straight talk 2018 • Dmytro Shymkiv, Chairman of the Board at Darnitsa • Nataliya Chernyshova, General Manager at Mars Ukraine • Yaryna Klyuchkovska, Strategic Communications Consultant and Adviser to the Minister of Finance • Evgeny Shevchenko, Managing Director of Carlsberg Ukraine • Tetiana Sakharuk, Executive Director of the United Nations Global Compact Ukraine

Value Proposition • Gathers leading business and policy thinkers in a semi- formal discussion format to debate engaging and innovative topics • 50-100 decision makers at events located in premier central Kyiv venues • Partners help shape the discussion 32 KYIV POST EVENTS | CUSTOMIZED EVENTS

TELL US YOUR BUSINESS GOALS. WE WILL ORGANIAZE AN EVENT TO MEET THEM 33 CONTACTS

REACH US at [email protected] and at +38 044 591 77 88

PRINT AND ONLINE ADVERTISEMENT INQUIRES reach out to Alyona Nevmerzhytska, Commercial Director, at [email protected]

BRANDSTUDIO reach out to Jakub Parusinski, KP BrandStudio Director, at [email protected]

EVENTS MANAGEMENT reach out to Yulia Krus, Project Manager, at [email protected]