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Advertising and Marketing Solutions ADVERTISING AND MARKETING SOLUTIONS 2019 KYIVPOST.COM 2 CONTENT ► About Kyiv Post ► Statistics & Distribution ► Advertising and marketing solutions 1. Print 2. BrandStudio 3. Special Editions 4. Digital Solutions 5. KP Events ► Contacts 3 ABOUT KYIV POST 10 FACTS ABOUT KYIV POST 1. Ukraine’s leading English-language publication 2. 24 years in business 3. Opinion leader — quoted by top publications globally (e.g., New York Times, Washington Post, Guardian) 4. Winner of the 2014 Missouri Honor Medal for Distinguished Service in Journalism. First and only recipient in Ukraine 5. Talent development hub — Kyiv Post alumni work at top publications like Bloomberg, Financial Times, Wall Street Journal 6. Community Paper — 9,500 print weekly circulation 7. Ukraine’s Global Voice — the world’s window on Ukraine (64 million page views in 2014; most quoted outlet in US and EU media during Euromaidan Revolution) 8. Diverse coverage, including business, politics, security, lifestyle, technology, international cooperation and reforms 9. Business innovator — first media in Ukraine to introduce a paywall 10. Exclusive events organized for members of local and international business and political community 4 ABOUT KYIV POST | OVERVIEW OF ACTIVITIES Kyiv Post ...a creative and ...also special edition is more than a weekly newspaper... storytelling agency... business magazines... ...online and ...event management digital resources... services 5 STATISTICS & DISTRIBUTION WE REACH THE INFLUENTIAL 32% of our audience are Business Оwners, CEOs and Top Managers* * Data is taken from EY Kyiv Post Readership 6 KYIV POST READERS PROFILE Occupation Business Оwner/ CEO/ 32% Student 8% Top Manager Retired 8% Diplomat/ Government 12% Employee/ Civil Servant Specialist 25% Middle Manager 12% Other* 3% Industry % 6 IT/ Telecom 22% 11% Below 24 Above 65 16% Banking/ Financial 11% 25-34 Education/ Academia 11% 21% Government/ NGO 11% 55-64 Media 9% Retail 6% Age Heavy Production 5% Professional Services 5% Transport/ Logistics 4% * Other (Music, Culture, Sports, FMCG, Oil, Gas, Agriculture 3% Energy, HoReCa) Property/ Estate 3% 27% 19% Data is taken from EY Kyiv 45-54 34-45 Other* 10% Post Readership Survey 7 STATISTICS & DISTRIBUTION Key figures 8 million USA .................. 26% UK .................... page views in 2018 7% Ukraine ........... 14% France ............. 2% 180,000+ Canada ........... 12% Other Markets.39% followers on Twitter 40,000 followers on Facebook 8 STATISTICS & DISTRIBUTION | THEY READ THE KYIV POST 9 ADVERTISING AND MARKETING SOLUTIONS 10 ABOUT KYIV POST | KYIV POST ACTIVITIES OVERVIEW Print BrandStudio Special Digital Events Editions Solutions • Weekly Newspaper • Tailored content • Three regular • Website received 8 • Top investor event Tiger • 9,500 copies/ week created together with publications (Doing million page views Conference launched in • Audience: companies Business in Ukraine in 2018 (over 70% in 2013 Business executives, • Storytelling and Legal Quarterly, Real North America and • Employment Fair owners, professionals narrative support Estate) West Europe) brings together 1,400+ at international firms • Materials can be • 7,000 to 8,000 print • Email blast reaches over job-seekers and top in Ukraine, diplomats, shared with over issues distributed at 22,000 subscribers companies experts, academia 220,000 followers on premium locations across the globe each • Regular senior KEY FACTS AND FIGURES KEY FACTS social media across the country day vleadership events • Full, 1/2 or 1/3 page ads • Tailored articles • Full, 1/2 and 1/3 page • Daily e-mail blast – • Employment fair in business or lifestyle- (editorial services to tell ads, business advisor insert links and tailored • CEO breakfast section company’s story) columns messages • Straight talk • World in Ukraine • Video production • Listings (Legal • Site banners on main • Tiger conference and Business Focus • Infographics and Quarterly) website (annual investor sponsorship social media posts to • General sponsorship • Business Wire – conference) • Classified section be widely shared • (Doing Business) devoted section with SELECTED PRODUCTS • Customized events announcements corporate news 11 1. PRINT 12 PRINT | VALUE Distribution Circulation: 9,500 copies per week Network • Leading restaurants (e.g., Praga, Goodman, Beef) • Hotels (e.g., Hilton, Premier Palace, Fairmont, Hyatt) • Business centers (e.g., Illynsky, Horizon Business Park) • Fitness centers (e.g., 5 element) • Airlines (UIA) • Public and international organizations (e.g., Cabinet of Ministers, US Embassy in Kyiv, NATO, IMF, World Bank, EBRD, OSCE, US State Department, European Commission) • Foreign and Ukrainian corporate subscribers (e.g., Horizon Capital, Ciklum, SoftServe, Porsche Leasing, Winner) • Retail (e.g., SoyuzDruck kiosks) • National distribution more than 100+ locations in Lviv, Odesa, Kharkiv, Kropyvnytskyi, Mykolaiv, Zaporizhzhia Audience • Key groups: Business executives and owners, diplomats, experts, academia, middle management, young professionals at international companies based in Ukraine, and students • Key age group: 35-45 y.o. 13 PRINT | BUSINESS SECTION Premium Full back page placements Full two-page ad inside KP Front page ad 14 PRINT | BUSINESS SECTION Business advisor Expert opinion column Visual and of 5,850 symbols with expert’s photo, PR materials position, company information and logo 'On the move' Announcement about new appointments and promotions in your company Visual ad placement • Your company’s visual (brand or product) • From 2 to 30 blocks 15 PRINT | BUSINESS SECTION Business Focus About In-depth articles and interviews dedicated to a specific business issue or sector of economy Partnership option: • Company logo in two announcements on Kyiv Post front page or inside • Pages branded with company logo • ⅓ or ½ page visual ad layout or business advisor (PR column) • Mention: “In Partnership with XXX” Advertiser (non-partner) option: Visual ad layout or business advisor (PR column) (PR column) Branding of the pages ⅓ or ½ page visual ad layout with company logo or business advisor (PR column) 16 PRINT | BUSINESS SECTION World in Ukraine About Dedicated to international communities in Ukraine. Launched in 2008, it explores Ukraine’s bilateral ties with a specific country and that country’s community in Ukraine. Includes a series of articles and an interview with the Ambassador. Previous “World in Ukraine” issues featured Germany, China, Japan, Austria, India, France, Canada and many others Partnership option: • Company logo in two announcements on Kyiv Post front page or inside • Branded pages with company logo • 1/3 or 1/2 page visual ad layout or business advisor Advertiser (non-partner) option: Visual ad layout or business advisor (PR column) Branding of the pages ⅓ or ½ page visual ad layout with company logo or business advisor (PR column) 17 PRINT | LIFESTYLE SECTION Visual Ads and Guides Map Visual ad Company logo and placement business • Your company’s card on visual (brand the map or product) • From 2 to 30 blocks 18 PRINT | LIFESTYLE SECTION Lifestyle focus About: Series of articles and interviews dedicated to a specific lifestyle topic or industry Partnership option: • Company logo in the two Lifestyle announcements on the Kyiv Post in Lifestyle section • Branding of the pages with company logo • Visual ad layout • Mention: “In Partnership with XXX” under the editorial heading Advertiser (non-partner) option: Visual ad layout ⅓ or ½ page visual ad layout Branding of the pages with company logo 1918 PRINT | EMPLOYMENT & CLASSIFIEDS Vacancy placement From 2 to 30 boxes Resume placement Classified ad • Services, real estate, personal ads • From 2 to 30 boxes 20 2. BRANDSTUDIO Launched in 2019, BrandStudio as part of Kyiv Post commercial department, combines a creative staff with business, design, data analysis and journalistic backgrounds to create compelling branded content – following the global trends set by the Washington Post and New York Times. Partnership options: • Print, digital articles with special tailored webpages set up • Full cycle video production • Creation of compelling audio content • Infographics and social media posts 21 BRANDSTUDIO Kyiv Post BrandStudio helps brands tell their stories in a way that will make audiences care, using the best creative and story-telling techniques Stories brands BrandStudio Stories audiences want to tell focus want to read 22 BRANDSTUDIO Partnership opportunities • Content creation using best story- telling and production resources • Set up special tailored webpages to bring your story to life • Interactive and engaging visuals adapted to website and social media • Audio or video creation • No limits to creativity – we work with you to develop innovative solutions 23 3. SPECIAL EDITIONS The Kyiv Post regularly issues special, dedicated magazine-style publications on key topics for business, investment and overall economic development in Ukraine. These special editions are distributed in print in premium locations across the country and at Kyiv Post and partner events targeting the local and international business community, as well as online. The main special editions are: • Legal Quarterly • Doing Business • Real Estate 24 SPECIAL EDITIONS | OVERVIEW Legal quarterly Doing business Real estate About the project About the project About the project • Topics include corporate tax and • Review of the most promising sectors • Up-to-date news concerning accounting legislation, auditing, retail for investors in Ukraine
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