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Media Kit | 2021 2 MEDIA KIT | 2021 2 TELLING YOUR BRAND’S STORY WITH A NEW, ENGAGING VOICE We use our 26 years of Kyiv Post experience to combine our expertise with new, creative techniques and tell an engaging story about your brand 3 WHO WE ARE Launched in 2019, KP BrandStudio as part of Kyiv Post, combines a creative staff with business, design, data analysis and journalistic backgrounds to create compelling branded content 4 WE BRING A BETTER LEVEL OF STORYTELLING TO BRANDS Stories brands Brand Studios Stories audiences want to tell focus want to read KP BrandStudio brings to life the issues that matter to your company, products and mission and capture readers’ imaginations through interesting, real and important stories 5 FULL SET SERVICES PRINT DIGITAL VIDEO - Weekly Newspaper - Tailored content created together - Experienced video team that will - 9,500 copies/ week with brands show your brand’s story from new, - New creative storytelling techniques inspiring perspective - Audience: Business executives, - Social media promotion with over - Full cycle video production owners, professionals at international 220 000 followers across about - Novel, fresh formats. We are ready firms in Ukraine, diplomats, experts, to experiment! academia 6 DIGITAL ARTICLES THAT EMPOWER YOUR BRAND – Digital articles with special tailored webpages set up – Interactive and engaging visuals – No limits for creativity — we are free to experiment and text new approaches together with your brand 7 PRINT STORIES THAT MAKE YOU DREAM • Featured business articles • In-depth coverage on topic that matter to the audience and your brand • Circulation among the top-executives in Kyiv and other big cities in Ukraine 8 VIDEOS THAT WILL SHAKE UP YOUR AUDIENCE 9 KYIV POST IN NUMBERS ROLE SECTOR Executives 32% IT/Telecom 22% Middle manager 12% Banking/Financial 11% Diplomat/ Public sector 12% Education/Academia 11% Specialist 25% Government/NPO 11% Student 8% Media 9% Retired 8% Retail 6% Other* 3% Heavy Production 5% Professional services 5% Other 20% *Other (Music / Culture /Sports, FMCG, Oil / Gas /Emergy, HoReCa) Data is taken from EY Kyiv Post Readership Survey 10 WE REACH THE DECISION-MAKERS Executives, 32% 68% *Other (Music / Culture /Sports, FMCG, Oil / Gas /Emergy, HoReCa) Data is taken from EY Kyiv Post Readership Survey 11 BRINGING UKRAINIAN STORIES TO THE WORLD Key figures 10.2 million page views in 2019 USA .................26% UK ...................7% 180,000+ Ukraine ...........14% France .............2% followers on Twitter Canada ............12% Other Markets ..39% 40,000 followers on Facebook 12 KYIV POST IN A NUTSHELL 1. Ukraine’s leading English-language publication 2. 26 years in business 3. Opinion leader – quoted on Ukrainian current and business affairs by top publications globally (including the New York Times. Washington Post, the Guardian) 4. Proud winner of the 2014 Missouri Honor Medal for Distinguished Service in Journalism, a lifetime staff achievement award. First andonly recipient in Ukraine 5. History of mentorship and nurturing the talent Kyiv Post alumni work at leading publications such as Bloomberg, the Financial Times, the Wall Street Journal 6. Community Paper – 9,500 print weekly circulation 7. Ukraine’s Global Voice – the world’s window on Ukraine, (64 million page views in 2014; most quoted outlet in US and EU media during Euromaidan Revolution) 8. Provider of diverse content, including coverage of business, politics, security, lifestyle, and special themes such as technology, international cooperation and reforms 9. Leader in media and business solutions – first media in Ukraine to introduce a paywall for content 10. Exclusive events organized for members of local and international business and political community 13 CONTACTS If you have any questions, reach out to our advertising department at [email protected]. Our phone is 044 591 77 88..
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