19, 1932 Number 4 Beauties Storm Stu 5 HOLLYWOOD's "Golden Age" Is About to Be Duplicated in Radio
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CONNIE ;3OSWELL REVEALED AS SECRET SAMARITAN FOR CRIPPLED CHILD (Turn ro Page Tu el(.e) a The NATIONAL WEEKLY of PROGRAMS and PERSONALITIES Volume 2 Chicago, III., Week of November 13-19, 1932 Number 4 Beauties Storm Stu 5 HOLLYWOOD'S "Golden Age" is about to be duplicated in radio. When Hollywood magnetized the youth and beauty of America, and drew to its casting bureaus tens of thousands of fame -seeking young girls, that was its "Golden Age." That day has passed, and now Hollywood does its utmost to discourage the further influx of aspiring young k talent. It has become overloaded with youth, and there is not a work for one fifth of the girls who are trying to crash the movies in 1932. Today the "Golden Age" of radio is dawning. The cloud -touching air castles of New York and Chicago have become the Meccas of countless thou- sands of young girls who spend their savings on a few new frocks and a railroad ticket and speed to the nation's metropolis. A great new field of entertainment is demanding talent, and when there is even the remotest pos- sibility of quick fame and fat pay checks, the youth of the country is swift to answer. With the opening of the Rockefeller Center, Radio City, the broad - (Continued on Page Five) The towering skyscrapers of Radio City loom as a new Mecca for thousands of girls seeking fame and fortune via the air waves. Radio is now attracting more am- bitious talent than Hollywood. www.americanradiohistory.com Page 2 RADIO AND AMUSEMENT GUIDE Open Air Opera David Ross Wins My Choice for Radio's 'IT' Girl Is: Air Diction Award Season Nov. 24 The radio operatic season opens officially David Ross, the CBS announcer who was runner-up in the diction award of the Amer- on Thanksgiving Day, November 24, when ican Academy of Arts and Letters last year, Voter NBC resumes its series of operatic broad- climbed the top rung this week and won casts direct from the Metropolitan Opera medal. The award the Academy's 1932 gold City House in New York City. was announced by Prof. George Pierce Baker Lily Pons, celebrated young French color- of Yale, chairman of the Academy's Com- to the Contest Editor, Radio Guide, Mail your ballot atura, and Martinelli will sing the mittee on Good Diction on the Radio. M. Giovanni 423 Plymouth Court, Chicago, roles in Opera Company's Ross has been a Columbia announcer for the leading the 12 of season, "Lakme." about four years, joining the network after This ballot must be in Radio GuIde's offices by Saturday, November first production the The entire second act will be carried over a few years with WINS. He came to radio this ballot on a Postcard! beginning at 2:15 p. m. after a varied business career. A native of Yon can paste NBC "Lakme," is the opera in which Mme. New York, Ross, like so many other famous Pons made her European debut and her New Yorkers, began work as a newsboy. He matriculated at the College of the City of rendition of the famous "Bell Song" from that production caused a sensation among New York and enrolled for a liberal arts Kiss, Make RCA and Western Union Up audiences last year. The song course, until his father, whose dreams had Metropolitan will be included in the NBC broadcast. a bucolic tendency, convinced him his future The long-pending radio trust suit of the trust. Presumably the A. T. & T. company NBC has installed special new velocity or lay in scientific farming. He left C. C. N. Y. government against the Radio Corporation will also withdraw its patents, though each course at Rutgers of the companies will continue to have the "ribbon" type microphones at the opera to take an agricultural of America and its affiliated companies University. It wasn't long before he turned right to license on another. house which promise to make the operatic a happy ending. More- perfect from the paths of agriculture to face the seems to be coming to RCA and Western Union recently reach- broadcasts clearer and more than world. over, RCA and Western Union, long time ed an agreement which makes joint offices they have ever been. tumultuous will of his early jobs was supervisor of an enemies, are about to kiss and make up. of their branches in New York, Boston, Approximately twenty-four broadcasts One facilities dur- orphan asylum. He had his fling with the The Department of Justice suit, scheduled Washington and San Francisco. reach listeners through NBC ing the sixteen week season of Metropolitan drama, coaching an amateur group at a sum- Under the new agreement, all Western to open in the federal district court at Opera. Details of the weekly schedule will mer camp and a neighborhood settlement 15, will Union offices will accept or deliver radio- Wilmington, Delaware, November be available shortly and special broadcasts The advertising business held him for a telegraph messages despite the fact that come up with most of the dispute already will be announced from time to time. while. He wrote copy and sent out direct settled. General Electric and Westinghouse, Western Union cables and RCA's radio mail pieces. which together own more than 50 per cent circuits are competitive. It is possible that career The high spot of Ross' pre-radio of the voting stock in RCA, may withdraw RCA will not now need the continental a was, most likely, his job as secretary to their patents from the R. C. A. pool, thus radio stations it has tried to secure from the Kate Smith on Air temperamental Russian baroness, who wanted breaking up the main objection to the radio Commission. to write the inside stories of great Russian intrigues. from California Ross landed in radio when he was asked one night to fill in for an absent entertainer. You'll Hear Bethlehem This Christmas Kate Smith for the next few weeks will do The station manager liked his voice and the Radio will effect a real contact between Church of the Nativity will be transmitted her tri -weekly broadcasting from the movie next thing he knew he was an announcer. the new world and the holy Land when to American listerners by special permission lots of Hollywood, California. An especially, He had been writing poetry since his college NBC shortwaves and re -broadcasts a special of the order of St. Francis on December built radio studio has been constructed for days, and so it was natural for him to read program on Saturday, December 24, from 24. The program will mark the first radio the "Song Bird" in the Paramount Studios, verse on the air, when occasion permitted. Bethlehem. broadcast to reach Americans from the Holy where she is at work on her first feature One night, when the talent for an hour pro- A special Christmas Eve service from the Land. picture, a Fannie Ilurst story called "Nice gram didn't put in an appearance, Ross Girl." lIled in by reading from Edgar Allen Poe's A direct wire from California will carry works for the entire period. Kate Smith's voice to WABC, New York, Ross' poetry has been published in Tbe . whence it will be routed over the basic net- Nation and Tbe New Republic. Among the Radioddities work. Her program on Monday, November programs which David Ross has announced 14, will be the first in the new series. This are Arabesque and Around the Samovar. is said to be the only time a radio star, flicker making, has broadcast regularly direct from the motion -picture lot. With Kate Smith in Hollywood are her White Takes Fans announcer -manager, Ted Collins; Nat Brusil- off, orchestra leader, and Jack Miller, ac- companist. She is expected to remain in Hiking in Chicago Hollywood for eight weeks. Charlie White, former lightweight champ- ion who broadcasts muscle building exercises over WGN at 9 a. m. each morning, is going Week's New Programs to make his radio fans slim and healthy if it's the last thing he ever attempts. Charlie The following new programs and is conducting a hiking class through Lincoln changes of schedule in old programs will go into effect this week: Park on Sunday mornings. And it's a great LM C eti GM .4nP 7' Saturday, November 12 thing, say the plump ladies of Chicago. WHICH HAS BEEN SAI LINGt FROM 5:30 p. m. "Laws That A week ago this health enthusiast an- CONTINENT TO CONTINENT AND FROM 1 WMAQ-NBC f Society," series by Dean nounced that he would hold setting -up exer- iTY COy£RED ERR - +IAS j ' Safeguard cises on the Oak Street beach after the hike. C1. O Gleason L. Archer, of Suffolk Law Imagine Charlie's surprise when he found 001, 032 ^-z-, School, Boston. 2500 anxious ladies in costumes ranging from MILES Sunday, November 13 bathing suits to fur coats, waiting on the WBBM-CBS p. m. "America's he arrived. Each of them went Grub Street Speaks." Thomas L. Stia beach when . 1%, through every exercise and now they're ask- fe st'rTAL interviews literary celebrities. NBC ORCHESTRA WLS-NBC-7 p. m. Russian Gaieties, ing for more. LEADER -HAS A REAL MUSICAL musical broadcast. VMS -NBC -7:30 p. m. Red Adams, BACKGROUND - MEMBER drama. EVERY WMAQ-NBC-6 p. m. Blue and dioGuide OF 4115 FAMILY FOR WEEKLY fP,OGLAMS,.4 PacSONALITIaa (1, 1dAT10NAL OVER TWO HUNDRED White Marimba Band.