IDAHO COMMISSION SHIPPERS AND2017 PROCESSORS DIRECTORY

SHIPPERS EXPORTERS ORGANIC PROCESSORS SUPPLIERS VARIETIES FROZEN FRESH IDAHO POTATO COMMISSION TABLE OF CONTENTS Eagle Office Idaho Potato Commission PO Box 1670 Foodservice Promotion Directors 1 661 S Rivershore Lane, Suite 230 Eagle, Idaho 83616 Idaho Potato Commission Tel (208) 334-2350 Retail Promotion Directors . . . . . 1 Fax (208) 334-2274 Frank Muir Our Most Popular Varieties . . . . 2–5 President/CEO Other Niche Varieties . . . . . 8–10 Pat Kole Vice President, Legal and Government Affairs Licensed Fresh Idaho® Potato Shippers 12–39 Don Odiorne Vice President, Foodservice/Website Map of Major Potato-Growing Seth Pemsler Areas in Idaho ...... 25 Vice President, Retail/International Julia Cole Fresh Idaho® Potato Brand Listing . . 40 Director, Finance Traci Lofthus Potato Exporters ...... 41 Director, International Marketing Organic Potato Suppliers . . . . . 41 Jamie Bowen Manager, Domestic Marketing 2017 Julian Dates ...... 41 Idaho Falls Office Shed ID Numbers ...... 42 3670 S. 25th E., Suite 3 Idaho Falls, Idaho 83404 Tel (208) 514-4236 Hints and Tips ...... 42 Mobile (208) 360-9560 Fax (208) 514-4237 Idaho® Potato Processors . . . 44–48 Travis Blacker Director, Industry Relations

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous Grown in Idaho® seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, EXPORTERS® climate, and irrigation, differentiate Idaho potatoes from potatoes grown in other states. This directory is published by the Idaho Potato Commission and contains a listing of licensed fresh shippers and processors at the time of publication. IPC does not recommend individual shippers or processors, but the ones listed here use genuine Idaho® potatoes, and their packs and products reflect the superior quality of the raw SHIPPERSmaterials they use. Customers who have unique requirements will find Idaho suppliers well equipped and eager to fill their needs. 2017 Edition ORGANIC PROCESSORS

SUPPLIERSAlways look for these Grown in Idaho® seals for the best potatoes. www.idahopotato.com/directory Bookmark and visit this linkVARIETIES for the most current directory listings. FROZEN FRESH FOODSERVICE PROMOTION DIRECTORS

DON ODIORNE VP of Foodservice/Website Office 208 334-2350 Cell 208 830-9887 ARMAND LOBATO Fax 208 334-2274 Foodservice Promotion Director [email protected] STANLEY TROUT Cell 303 588-4565 Foodservice [email protected] Promotion Director WESTERN U.S.: TOD SCHMIDT Cell 615 971-0505 Arizona, California, Colorado, Foodservice [email protected] Idaho, Kansas, Montana, Promotion Director SOUTHEASTERN U.S.: Nebraska, Nevada, New Cell 330 592-7783 Alabama, Arkansas, District Mexico, North Dakota, [email protected] Oregon, South Dakota, Utah, of Columbia, Florida, Washington, Wyoming Georgia, Kentucky, Louisiana, NORTHEASTERN U.S.: Maryland, Mississippi, Connecticut, Delaware, Missouri, North Carolina, Illinois, Indiana, Iowa, Maine, Oklahoma, South Carolina, Massachusetts, Michigan, Tennessee, Texas, Virginia, Minnesota, New Hampshire, West Virginia New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Wisconsin

RETAIL PROMOTION DIRECTORS

KEN TUBMAN Retail Promotion Director Cell 774 249-9475 BILL SAVILONIS [email protected] Retail Promotion Director NORTHEASTERN U.S. Cell 904 610-4475 & CANADA: KENT BEESLEY [email protected] Connecticut, Delaware, Retail Promotion Director SOUTHERN U.S.: District of Columbia, Illinois, Cell 208 631-9760 Alabama, Arkansas, Indiana, Kentucky, Maine, SETH PEMSLER [email protected] Florida, Georgia, Louisiana, Maryland, Massachusetts, Michigan, New Hampshire, VP of Retail/International WESTERN U.S.: Mississippi, Missouri, New Jersey, New York, Ohio, Office 208 334-2350 Arizona, California, Colorado, North Carolina, Oklahoma, Pennsylvania, Rhode Island, Cell 208 830-8384 Idaho, Iowa, Kansas, Minnesota, South Carolina, Vermont, Virginia, West Fax 208-334-2274 Montana, Nebraska, Nevada, Tennessee, Texas Virginia, Wisconsin, [email protected] New Mexico, North Dakota, and Canada Oregon, South Dakota, Utah, Washington, Wyoming

Idaho Potato Commission 1 ® OUR MOST IDAHO POTATOES are unmatched in their exceptional quality, wholesome taste, and extensive variety. From the go-to POPULAR to the delectable Yukon Gem, we’re proud to VARIETIES offer you the best potatoes from the best earth on Earth™.

BACKGROUND: Developed in 1914 by Lou Sweet, a previous RUSSET BURBANK president of the Potato Association of America. Scientist Luther Burbank is credited with the discovery of the original seeds. While Idaho growers have successfully produced many varieties over the years, the Russet Burbank is their greatest commercial success and has established a strong brand equity for the state. A late-maturing variety that requires a 140- to 150-day growing season. APPEARANCE: The exterior skin is relatively thin and light brown in color. The exterior shape is oval and slightly flattened, with few shallow eyes. The interior is off-white to ivory and moderately dense. FLAVOR PROFILE: A distinctive, earthy potato flavor. The high solid (starch) yields a grainy texture and slightly chewy skin. Bakes up dry and fluffy; fries crisp and golden brown. USAGE: Fresh, frozen, or dehydrated, this variety is ideal for all preparation styles.

BACKGROUND: Released in 1987 by North Dakota State RUSSET NORKOTAH University, this variety now ranks second in popularity for fresh-market use. Attractive type (refers to consistent oval shape); a high percentage of No. 1 potatoes is common with this early-maturing variety. APPEARANCE: Excellent conformation; attractive medium- brown color with a long to oblong shape. FLAVOR PROFILE: A mild potato flavor with a soft texture and moderate density. Tends to bake up creamy and moist, not grainy. Moderately chewy skin. White to pale yellow interior. Medium specific gravity for most; newer generations grown in Idaho have higher starch content. USAGE: Grown primarily for the fresh market. Because of the uniform appearance, has had good success in the retail grocery segment and foodservice. Well suited to all preparation types.

2 www.idahopotato.com ALTURAS RUSSET BANNOCK RUSSET BLAZER RUSSET BACKGROUND: A late-maturing, BACKGROUND: Bannock Russet was BACKGROUND: Named a variety in high-yielding released in 1999 by the USDA 2005, this is one of the newest cultivar with a high tuber Agricultural Research Service graduates of the potato-breeding specific gravity that was released and the Agricultural Experiment program of U.S. university in 2002 by the USDA/ARS and Stations of Idaho, Oregon, research scientists in the the Agricultural Experiment and Washington. It is a late- Intermountain West and Pacific. Stations of Idaho, Oregon, and maturing, oblong russet variety It is ready to harvest earlier than Washington. A high percentage with excellent fresh-pack and other leading potatoes, meaning of No. 1 potatoes is common processing qualities. the Blazer Russet can replenish with this variety. APPEARANCE: It has an attractive dwindling supplies of potatoes APPEARANCE: Excellent conformation russeted skin and short tuber remaining in cold storage from and an attractive medium-brown length. Excellent culinary qualities the previous harvest. color with an oblong shape. They also make it suitable for the APPEARANCE: The oblong, medium tend to be short. fresh market. Bannock Russet, in to large tubers average about FLAVOR PROFILE: Culinary quality is comparison with Russet Burbank, 7 to 8 oz. each. They have high, with larger tubers suitable has consistently produced greater characteristic light russeting on for fresh market if heavily U.S. No. 1 yields. their brown to tan skin, with firm, russeted skin is not essential. FLAVOR PROFILE: Similar to Russet cream-white, or white flesh inside. USAGE: Grown primarily for the Burbank. FLAVOR PROFILE: Similar to Russet processed market. Its resistance USAGE: When stored at 45°F, the Burbank; yields dry and fluffy to the accumulation of sugars Bannock Russet produces a lighter baked potatoes and golden fries during long-term storage also fry color and has a lower glucose with crisp outer flesh and dry makes it suitable for processing concentration than a Russet mashed flavor center. out of storage into french fries. Burbank. Medium to high solids. USAGE: Well suited for fresh-market Makes excellent mashed potatoes. sale or for potato processors to make into frozen potato products.

Idaho Potato Commission 3 CLASSIC RUSSET CLEARWATER RUSSET PREMIER RUSSET BACKGROUND: Released by the BACKGROUND: Released by the BACKGROUND: A product of the Tri-State Breeding Program in Tri-State Program in 2009, this is cooperative USDA/ARS/University 2009, this early to medium variety a medium to late variety for both of Idaho breeding program in is a possible replacement for the fresh and processing markets. Aberdeen. From a 1993 cross popular Norkotah. It has excellent It has a high protein content, between two varieties. It has fresh-merit ratings and exceeds measuring 38 percent greater than been evaluated for several years other leading potatoes in its Russet Burbank. This variety has an in public and industry trials overall score. exceptionally high yield average, throughout the western United APPEARANCE: Classic Russet specific gravity, and high solids. States. has excellent tuber shape APPEARANCE: It produces oblong APPEARANCE: A mid- to late-season and appearance, and a high tubers with brown, medium-heavy variety notable for its high yield of proportion of No. 1s, high solids, russet skin. The eyes are shallow in oblong to long, medium-russet- and good fry color. depth and intermediate in number color tubers, high specific gravity, FLAVOR PROFILE: The Classic Russet and are evenly distributed. Tuber excellent fry color from cold has a higher protein content set is low, and average tuber size storage, and resistance to sugar than many of the standard russet is medium. The flesh is white to ends. Brown skin color and white varieties (22–32 percent greater). creamy white and firm. flesh interior. It also has a high culinary rating, FLAVOR PROFILE: Qualities similar FLAVOR PROFILE: Culinary quality is with qualities similar to Russet to Russet Burbank. A light and high, with larger tubers suitable Burbank. It is light and fluffy in fluffy baker with excellent fry for fresh market. baking and produces light fries characteristics and taste, often USAGE: Good yields of larger-size after harvest and shortly thereafter. outperforming and 12 oz. and larger tubers versus USAGE: Sold in fresh-pack markets Russet Burbank in tests. the Russet Burbank. Its resistance and processed right out of the field USAGE: Its excellent fry color out to the accumulation of sugars or during the early storage season. of storage and its attractiveness during long-term storage also make this variety suitable for makes it suitable for processing both processing and fresh-market out of storage into french fries. usage. It has a high specific gravity Makes excellent mashed potatoes and is resistant to sugar ends, as and dry, fluffy baked potatoes. well as most internal and external tuber defects.

IN 1853, AN UPSTATE CHEF ACCIDENTALLY INVENTED POTATO CHIPS It was July 1853, and George Crum was working as a chef at Cary Moon’s Lakehouse, an upscale restaurant in

4 www.idahopotato.com RANGER RUSSET WESTERN RUSSET BACKGROUND: Ranger Russet is a BACKGROUND: Umatilla Russet BACKGROUND: Western Russet medium- to late-maturing russet was jointly released by Oregon, is a product of the USDA/ARS potato jointly released by the Washington, Idaho, and the ARS/ and the University of Idaho, USDA and the University of Idaho USDA in 1998. This cultivar has originally crossed in 1979 and in 1991. It has high solids and is attributes that make it an excellent released in 2004. used mostly for frozen processing choice for frozen processing. APPEARANCE: Good external and occasionally for fresh pack. APPEARANCE: Attributes include appearance and processing APPEARANCE: Long and slightly a high specific gravity, good qualities. Oblong tubers with flattened shape with a medium- fry color, uniform tuber shape, russet-brown skin. High russet-color skin and white flesh. and good resistance to internal percentage of U.S. No. 1 potatoes. Eyes are numerous and medium to physiological disorders. Umatilla Tuber size is moderate to large, deep. Produces a consistently long produces significantly more U.S. with a slightly flattened shape, shape and high percentage of U.S. No. 1 tubers 12 oz. or larger than shallow eyes, and white flesh color. No. 1 potatoes. the Russet Burbank typically does. FLAVOR PROFILE: A moderately high FLAVOR PROFILE: Culinary traits: FLAVOR PROFILE: Taste test panels specific gravity allows potatoes to bakes up dry and fluffy with have rated the flavor and texture of bake up relatively dry and fluffy, outstanding potato flavor. Fries Umatilla to be at least as good as slightly more moist than the Russet crisp and light golden in color. or better than Russet Burbank. Burbank. Very good potato flavor. USAGE: Grown primarily for the USAGE: Grown for fresh and USAGE: Grown for fresh and processed market. Because of the frozen french fry processing, frozen french fry processing, high specific gravity (averaging with fry colors lighter than the with fry colors comparable to 1.095 in Idaho) and low sugars, this Russet Burbank. In general, the Russet Burbank. variety processes well for lightly Umatilla Russet has less glucose colored fries with good texture. and sucrose accumulation in storage compared to that of Russet Burbank.

Saratoga Springs, New York, that Vanderbilt) sent back a second batch salt all over them, producing what he catered to wealthy Manhattan families of the fried potatoes, Crum decided thought was an inedible riff on the building summer escapes upstate. to get even, a decision that would French fry. But his guest loved the fried One of his customers sent back his land him a place in culinary history. slices, and before long, other diners french fries because they were thick Frustrated by the difficult customer, were requesting this new form of and soggy. After the man (rumored Crum sliced potatoes very thin, fried potato, and they made their way to the to have been Commodore Cornelius them to a crisp in grease, and poured Lakehouse’s menu as Saratoga Chips.

Idaho Potato Commission 5 THE GIANT BAKED POTATO

Like all Toffenetti stories that featured become legends, the these big Idaho® real truth may never be known about who invented bakers in his restaurants and even displayed them the giant baked potato. However, one of the great in his windows. The reaction of his customers boosters for the giant Idaho® baking potato was was very gratifying, and Toffenetti reported, in his restaurant owner Dario Toffenetti of Toffenetti’s charming Italian accent, “And the customers say to restaurant chains in Chicago and New York. me, ‘Dario, you serve too much food. I can’t eat it Toffenetti stated that he initially bought and served all.’” Toffenetti was shrewd enough to realize that Idaho® potatoes because of a particular lot that was a large baked potato on a plate was an inexpensive in storage in Chicago that nobody wanted to buy. way to give the customer the impression of This exceptional lot of large-sized potatoes had extremely generous portions. In the economically been shipped by Joe Marshall (the “Idaho Potato depressed days of the 1930s, everyone was looking King”) to Chicago. It was an experimental shipment for an exceptional value, and the reputation of his of potatoes that weighed 12 or more ounces each. generous portions became a great promotional Toffenetti visited the storage warehouse and noted device for him. Toffenetti made several trips to that these potatoes were huge and beautiful. The Idaho, where he became acquainted with leaders idea of serving these large potatoes captured his in the Idaho® potato industry and formed many imagination, and he bought the entire shipment. warm friendships.

Summarized from Aristocrat in Burlap: A History of the Potato in Idaho by James W. Davis

6 www.idahopotato.com POTATOIdaho Potato Commission’s HARVEST

of Idaho® potatoes are harvested IDAHO® POTATOES and the GROWN 320,000 per year. That’s about 13 BILLION pounds IN IDAHO® seals are federally registered of potatoes! certification marks that belong to theIdaho acres Potato Commission. You know you’re getting the consistent quality and taste of Idaho® potatoes when you see the seal.

of those 320,000 acres will grow The Idaho® russet potatoes such as Burbank, Norkotah, WHAT A BOOST! $4 BILLION % potato industry contributes about Ranger, and Western. 94 $4 billion to Idaho’s economy and provides more than 30,000 jobs. 30,000 JOBS!

Idaho® potato harvests deliver! About % grow niche varieties such ■ 62% are used in processed products 6 (frozen and dehydrated) as golds, reds, fingerlings and more. ■ 29% are fresh Visit www.directory.idahopotato.com for more potato variety information. ■ 9% are grown for certified seed

IDAHO® POTATO TRANSPORT: Idaho’s rich volcanic soil, warm days, cool nights, ...... 65% and clean water from the majestic Idaho mountains provide Idaho® potatoes with their unique texture, ...... 35% taste, and dependable performance.

The average American eats approximately 113 pounds HISTORICAL POTATO FACTS of potatoes each year! 1872 The Russet Burbank potato was developed by American horticulturist Luther Burbank. He sold the rights to his namesake potato for $150. By the early 1900s, this variety began appearing throughout Idaho. 1937 The Idaho Potato Commission (IPC) was founded as the Idaho Fruit and Vegetable Advertising Commission. IPC is a state agency responsible ® % Potatoes are America’s for promoting and protecting the famous Grown in Idaho seal—assuring consumers they are purchasing genuine, top-quality Idaho® potatoes. % 26 favorite vegetable!*

% 2012 IPC celebrated its 75th anniversary in 2012 in a big way! The Big Idaho Potato Truck rolled out the world’s largest potato Who s Idaho® potatoes the most? New York! ❤ and toured the Followed by Ohio, Florida, Pennsylvania, and Texas. continental potatoes 19 corn 17 broccoli *February 2014, Conducted by Kelton Research U.S.

Please visit www.idahopotato.com for more than 600 nutritious and delicious Idaho® potato recipes. For daily updates and to be part of our social media community, follow us on: Facebook.com/famousidahopotatoes Twitter.com/idahopotato Pinterest.com/idahopotato

Idaho Potato Commission 7 OTHER TRADITIONALLY, Idaho has been known for its russet potatoes. After all, that’s what made us famous! We grow billions of pounds of potatoes each VARIETIES year—most of which are russet varieties such as the Russet Burbank and Russet Norkotah. But many acres are now devoted to reds, yellows, and other niche varieties. So we are becoming the one-stop shop for producing a wide array of excellent varieties.

ALL BLUE FRENCH FINGERLING APPEARANCE: Smooth, oblong, APPEARANCE: Small to medium-size APPEARANCE: Large fingerling tubers medium size; deep blue to almost round tubers with golden skin with smooth, dark, rose-red skin purple skin. and yellow flesh. Smooth and well and waxy, yellow flesh. FLAVOR PROFILE: Moist, firm flesh rounded. Skin has a silk-like finish. FLAVOR PROFILE: Has a delicate, with slightly grainy texture. FLAVOR PROFILE: Exceptional flavor. nutty flavor. USAGE: Fresh market. Especially Some describe it as having a USAGE: Especially suited to potato suited to potato salads. unique, light, nut-like flavor. salads, roasting, or sautéing. USAGE: Best served roasted or as french fries; often seen as the standard for European-style or Belgian fries.

AMA ROSA APPEARANCE: Small to medium-size, HUCKLEBERRY GOLD firm, oblong-shaped tubers with CAL RED APPEARANCE: Round to oval tubers bright red skin and deep red flesh. with purple skin and yellow The tubers have a APPEARANCE: flesh noted for their excellent FLAVOR PROFILE: Sweet and creamy bright red skin color, round and culinary qualities and high level of fingerlings. smooth shape, shallow eyes, and antioxidants. USAGE: Ideal for baking, roasting, a medium specific gravity for reds. and grilling. They also make mouth- White flesh. FLAVOR PROFILE: Good potato flavor. watering and colorful potato chips FLAVOR PROFILE: Waxy; makes a USAGE: Primarily used as mashed because they retain their sweetness good potato salad; skin color potatoes and in salad preparations. and bright red color. stays red. Roasting or boiling are also popular cooking procedures. USAGE: Fresh market.

8 www.idahopotato.com IDA ROSE NORLAND PURPLE PERUVIAN APPEARANCE: Oblong tubers with APPEARANCE: Tubers are oblong, APPEARANCE: Fingerling tubers with bright red skin that retains color smooth, slightly flattened, and purple skin and dry, earthy, bright during storage and moist, firm, white medium red, with shallow eyes. purple flesh. flesh. The skin can russet slightly in Seldom off-type in shape. Color FLAVOR PROFILE: Mild potato flavor. light soils. decreases after maturity. The deep, dark-red skin color is appealing USAGE: Especially suited to potato FLAVOR PROFILE: Considered to be salads, roasting, or sautéing. an excellent potato for baking, when prepared with the skin on. microwaving, and boiling. Ranks White flesh. Baby reds typically high in taste tests. command a premium price. USAGE: General purpose. Popular as a FLAVOR PROFILE: Moist texture, salad potato. as the specific gravity is low to intermediate. Excellent potato flavor. USAGE: Fresh—excellent for boiling, roasting, and salad preparations. APPEARANCE: Light red or pink color, oval shape, with smooth skin and a deep red skin color. Eyes have medium depth. MILVA FLAVOR PROFILE: Considered good for baking and boiling. Ranks high APPEARANCE: Bright yellow flesh with in taste tests. Its moderate specific pale yellow skin. PURPLE PASSION gravity makes this a somewhat FLAVOR PROFILE: Waxy type. Suitable APPEARANCE: Purple skin and dark unusual red variety and provides for boiling because it stays firm and purple flesh. High in antioxidants; a drier, fluffier texture than is does not readily discolor. ideal for fresh fingerling market, common with reds. with few tuber defects. USAGE: General purpose. Popular as a USAGE: Fresh market. salad potato. FLAVOR PROFILE: Excellent fingerling flavor. USAGE: Fresh market.

Idaho Potato Commission 9 RED THUMB FINGERLING TERRA ROSA YUKON GEM APPEARANCE: Red skin, red flesh, and APPEARANCE: Red skin and red flesh, APPEARANCE: This round-oblong, smooth skin make this 1-by-2-inch oblong shape. yellow-fleshed tuber has an optimal size profile. It has pink, tuber highly appealing. FLAVOR PROFILE: Similar to other reds; shallow eyes. FLAVOR PROFILE: It is sweeter than ranks well in taste tests. FLAVOR PROFILE: Good waxy to drier Russian Banana potatoes but not USAGE: Ideal for microwaving, frying, texture with a golden buttery as starchy as some potato varieties. or baking; chips retain rosy color and taste. USAGE: This variety is best when resist fading. roasted and is also suitable for USAGE: Excellent processed, with a potato salads. notable taste profile for products such as chips. An excellent replacement or alternative to Yukon Gold for the fresh market. Also has been suitable for organic production. YELLOW FINN RUBY CRESCENT APPEARANCE: Dark yellow, waxy flesh; flattened pear or oval shape; light, APPEARANCE: Plants produce rosy- tan-yellow skin. skinned tubers with moderately dry, yellow flesh. FLAVOR PROFILE: Waxiness gives it a moist texture accompanied by a rich, FLAVOR PROFILE: Mild, slightly buttery taste that is slightly sweeter nutty flavor. YUKON GOLD than Yukon Gold. USAGE: Especially suited to potato APPEARANCE: Relatively light USAGE: Primarily fresh. Boiled, fried, salads or roasting. yellow skin color; yellow interior baked, and mashed. Often used in with moist flesh. Shallow eyes potato salads. that are well distributed. A medium specific gravity. FLAVOR PROFILE: Originally marketed as having a buttery flavor, which comes from a combination of the yellow flesh and moist texture. RUSSIAN BANANA Good potato flavor. APPEARANCE: Small fingerling tubers USAGE: In foodservice, chefs with buff-yellow skin and light have gravitated to the Yukon yellow, waxy-textured flesh. Gold image as a positive one for FLAVOR PROFILE: Has a rich, menu branding. Primarily used as buttery flavor. mashed and in salad preparations. USAGE: Especially suited to potato Roasting or boiling are also salads, roasting, or sautéing. popular cooking procedures.

10 www.idahopotato.com ® Points for the IDAHO Potato! SURVEY ENLIGHTENS AMERICANS ON THE IDAHO® POTATO DIFFERENCE

TATER NATION POTATO PREPARATION How Americans like % % their TATERS 97 230 million Americans 29 eat POTATOES 25% BAKED % FRENCH FRIES 17 4 out of 5 eat potatoes MASHED once a week or more 4/5 %POTATO HASH BROWNS In the last five years, this figure has 5 9% increased by one additional day per week CHIPS POTATO4% 3 SALAD 2 IT’S GOTTA BE IDAHO 1 When I Say Potato, 3 days 2 days You Say Idaho! 0 2009 2014 9/10 THE POTATO OF MY EYE 9 in 10 Americans say they associate potatoes with Idaho more than any other state in the nation What veggie do Americans crave most often? % % 72 % 72 (170 million) of 24 potatoes Americans would be inclined to eat Idaho® potatoes over 20% leafy greens potatoes from other states

14% broccoli ? WHAT AMERICANS DON’T KNOW 13% tomatoes 78% don’t know potatoes 11% corn % have more POTASSIUM 78 than bananas. % green beans 93% don’t know potatoes 8 % have more VITAMIN C 93 than bananas. 7% carrots

Survey was conducted in 2014 among 1,000 nationally representative Americans ages 18 and over, using an email invitation and an online survey. facebook.com/famousidahopotatoes Kelton is a leading global insights firm serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. @famousidahopotatoes For more information about Kelton, please call 1 .ELTON or visit famousidahopotatoes www.keltonlobal.com. www.idahopotato.com

Idaho Potato Commission 11 Licensed Fresh 2017SHIPPERS

ARROWHEAD POTATO COMPANY www.arrowheadpotatoes.com Mailing Address: PO Box 425 | Rupert, Idaho 83350 Shipping Facility: 223 Scott Avenue | Rupert, Idaho 83350 Tel: (208) 436-1209 | Fax (208) 436-0775 Email: [email protected] Contact(s): Richard Fletcher, Sales Manager, [email protected], (208) 436-1239

This company is an exporter Foodservice No. 2s: Brands: Arrowhead Operating Season: Year-round 10 oz 12 oz 6 oz min and above and above Bulk Buffalo Transportation: Rail and Motor Freight Carton × × Chief Paper × × Location: In or near area 2 on the map Burlap × × Varieties: Shed ID: 55 Russet Burbank Retail Packs Available (lbs): Russet Norkotah Foodservice Packs Available: 4 5 8 10 15 20 25 50 100 Bulk No. 1 Carton Count Sizes: Paper × 40 – 120 Poly × × × × Mesh × × × Burlap × ×

12 www.idahopotato.com BALL BROTHERS PRODUCE Mailing Address: PO Box 69 | Lewisville, Idaho 83431 Shipping Facility: 507 N 3470 E | Lewisville, Idaho 83431 Tel: (208) 754-4651 | Fax (208) 754-8530 Email: [email protected] Contact(s): Carl Ball Marketed by: Wada Farms Marketing Group, LLC

This company is an exporter Retail Packs Available (lbs): Brands: Albert Bartlet Shed ID: 70 4 5 8 10 15 20 25 50 100 Bulk Paper × × × × × × × Cross Valley Poly × × × × × × × Dole Mesh × × × × × × × Mark and Bill Burlap × × Mrs. Gerry’s Peak Wada Farms

BENCH MARK POTATO CO. www.benchmarkpotato.com Mailing Address: 4799 S Highway 191 | Rexburg, Idaho 83440 Shipping Facility: 4799 S Highway 191 | Rexburg, Idaho 83440 Tel: (208) 356-9295 | Fax (208) 356-9217 Email: [email protected] Contact(s): Kent Sutton, General Manager Peggy Grover, Sales Sven Erickson, Sales and Trucking

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Farm Fresh Operating Season: Year-round 40 - 120, 10 oz Bakers Pride of the Valley Transportation: Rail and Motor Freight Sutton Brothers Foodservice No. 2s: Location: In or near area 4 on the map 10 oz 12 oz 6 oz min and above and above Bulk Varieties: Shed ID: 86 Carton × × All Blue Paper × × Russet Burbank Burlap × × Russet Norkotah Yukon Gem Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × Mesh × × Burlap

Idaho Potato Commission 13 BLAINE LARSEN FARMS, INC. Mailing Address: PO Box 188 | Hamer, Idaho 83425 Shipping Facility: 2379 East 2300 North | Hamer, Idaho 83425 Tel: (208) 662-5501 | Fax (208) 662-5568 Contact(s): Mary Lusk Marketed by: Potandon Produce, LLC

Operating Season: Year-round Foodservice Packs Available: Varieties: No. 1 Carton Count Sizes: Russet Burbank Transportation: Rail and Motor Freight 40 - 120, 10 oz Bakers Russet Norkotah Location: In or near area 4 on the map Foodservice Packs Available: Shed ID: 28 No. 2 Sizes 6 oz and above, 10 oz and above, Burlap, Paper, Carton Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper Poly × × × × × Mesh × × Burlap ×

In certain ways, the mighty Snake River is the mother The of Idaho’s potato industry. It has, through the centuries, transported and deposited much of the silt that farmers SNAKE cultivate today in lower-lying fields along the river course. It provides much of the water that makes possible the growing of Idaho® potatoes. As it plunges a mile RIVER downward in elevation along its course, the Snake River generates electrical energy that makes pumping from deep wells possible, and most of the potato-growing areas in the state lie contiguous to the Snake River Valley as it twists its way in a 550-mile arc across southern Idaho. Water in underground aquifers, winter runoff, and the river provide just the right moisture for high-solids potatoes.

Reference: Aristocrat in Burlap: A History of the Potato in Idaho by James W. Davis

14 www.idahopotato.com CIRCLE VALLEY PRODUCE, LLC Mailing Address: PO Box 51260 | Idaho Falls, Idaho 83405 Shipping Facility: 1370 Burgess | Idaho Falls, Idaho 83405 Tel: (208) 524-2628 | Fax (208) 524-2630 Contact(s): Kirk Hart, Manager, [email protected]

Operating Season: Year-round Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Circle Valley Transportation: Rail and Motor Freight 40 - 120, 10 oz Bakers, Standards CV Location: In or near area 4 on the map Foodservice No. 2s: Varieties: Shed ID: 69 10 oz 12 oz Russet Burbank 6 oz min and above and above Bulk Russet Norkotah Carton × × Paper × × Burlap × ×

Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × Mesh × × × Burlap ×

DRISCOLL POTATOES, INC. Mailing Address: PO Box 129 | American Falls, Idaho 83211 Shipping Facility: 120 Adams St | American Falls, Idaho 83211 Tel: (208) 226-5233 | Fax (208) 226-5029 Email: [email protected] Contact(s): Kevin Warren, Business Manager, [email protected], (208) 226-5233 Marketed by: Potandon Produce, LLC

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Driscoll Operating Season: Year-round 40 - 120, 10 oz Bakers, Standards Green Giant Fresh Transportation: Rail and Motor Freight Sun Fresh Foodservice No. 2s: Location: In or near area 3 on the map 10 oz 12 oz Varieties: 6 oz min and above and above Bulk ® Shed ID: 63 Klondike Goldust Carton × × × Klondike Rose® Paper × × × Pure Gold Burlap × × × Russet Burbank Retail Packs Available (lbs): Russet Norkotah 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × × Mesh × × × × × × × Burlap ×

Idaho Potato Commission 15 EAGLE EYE PRODUCE www.eagleeyeproduce.com Mailing Address: 1095 N. Woodruff Ave | Idaho Falls, Idaho 83401 Shipping Facility: 4050 E Lincoln Road | Idaho Falls, Idaho 83401 Tel: (208) 557-2528, Toll-Free 800-432-4671 | Fax (208) 557-2535 Email: [email protected] Contact(s): Lance Poole, VP of Sales, Shilo Copenhaver, Sales, [email protected] [email protected] Jared Neville, VP of Sales, Slade Scott, Sales, [email protected] [email protected] Coleman Oswald, Sales Manager, Amanda Baker, Sales Support, [email protected] [email protected] Alejandra Taylor, Export Sales, Cortney Bradley, Sales Support, [email protected] [email protected] Al Guariglia, Sales, Dawn Ewing, Sales Support, [email protected] [email protected] Greg Barness, Sales, Kim Johnson, Sales Support, [email protected] [email protected] Matt Simmons, Sales/Packaging, Brad Hanson, Production/Packaging Coordinator, [email protected] [email protected] Nick Beahm, Sales, Jason Struhs, Transportation, [email protected] [email protected] Pete Delzell, Sales, Tifanee Pond, Transportation, [email protected] [email protected]

This company is an organic potato Foodservice Packs Available: Brands: supplier No. 1 Carton Count Sizes: Diced Blends Farm Select This company is an exporter 40 - 120, 10 oz Bakers, Standards Fresh Harvest Operating Season: Year-round Other No. 1 Sizes: Harvest Select 35 ct, 12 oz Bakers, Foil-Wrapped Bakers Harvest Time Transportation: Rail and Motor Freight Foodservice No. 2s: Organic Select Location: In or near area 4 on the map 10 oz 12 oz 6 oz min and above and above Bulk Varieties: Cal Red Shed ID: 32, 443 Carton × × × × French Fingerling Paper × × × × Ida Rose Burlap Norland Purple Peruvian Other No. 2 Sizes: Red La Soda 6 oz min. and 10 oz min in 50 lb Mesh Ruby Crescent Retail Packs Available (lbs): Russet Burbank 4 5 8 10 15 20 25 50 100 Bulk Russet Norkotah Paper × × Russian Banana Poly × × × × × × × Yukon Gold Mesh × × × × × Burlap

Retail Packs Also Available In: 1.5 lb Medley, 3 lb Poly, Tray Packs (2 and 4 Count), Shrink-Wrapped (Microwavable), Foil-Wrapped

16 www.idahopotato.com EAGLE FARMS, INC. www.eagleeyeproduce.com Mailing Address: PO Box 460 | Iona, Idaho 83427 Shipping Facility: 4050 E Lincoln Rd | Idaho Falls, Idaho 83401 Tel: (208) 522-2343 | Fax (208) 522-2345 Email: [email protected] Contact(s): Newman Giles, CEO Lance Poole, VP of Sales, [email protected] Marketed by: Eagle Eye Produce

This company is an organic potato supplier Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: This company is an exporter Diced Blends 40 - 120, 10 oz Bakers, Standards Farm Select Operating Season: Year-round Other No. 1 Sizes: Fresh Harvest Transportation: Rail and Motor Freight 35 ct, 12 oz Bakers, Foil-Wrapped Bakers Harvest Select Location: In or near area 4 on the map Foodservice No. 2s: Harvest Time 10 oz 12 oz Organic Select Shed ID: 32 6 oz min and above and above Bulk Carton × × × × Varieties: Paper × × × × Cal Red Burlap French Fingerling Ida Rose Other No. 2 Sizes: Norland 6 oz min. and 10 oz min in 50 lb Mesh Purple Peruvian Retail Packs Available (lbs): Red La Soda 4 5 8 10 15 20 25 50 100 Bulk Ruby Crescent Paper × × Russet Burbank Poly × × × × × × × Russet Norkotah Mesh × × × × × Russian Banana Burlap Yukon Gold

Retail Packs Also Available In: 1.5 lb Medley, 3 lb Poly, Tray Packs

NICKNAME: Date of Statehood: July 3, 1890 43rd state in the Union Gem State 7th least densely populated state Motto: Esto perpetua: Let it be perpetual IDAHO Tree: Western White Pine POPULATION: THE LAND OF Flower: Syringa Bird: Mountain Bluebird 1.7 Million MANY WATERS Official State Gem: Star Garnet MORE FACTS ABOUT IDAHO: SIZE: Nearly every known type of gemstone has been found in the state of Idaho. 83,568 The state seal of Idaho, designed by Emma SQUARE MILES Edwards Green, is the only state seal in the The 14th largest state United States designed by a woman. Rigby, Idaho, is known as the birthplace of IDAHO’S CAPITOL television inventor Philo Farnsworth. BOISE Idaho’s State Capitol, constructed between  IDAHO 1905 and 1920, is the only capitol building in  FALLS the nation to be heated by geothermal water, Western Idaho’s Largest Cities: Boise/Nampa/Caldwell from a source 3,000 feet below the ground. Eastern Idaho’s Largest City: Idaho Falls Idaho Potato Commission 17 FRESH POTATO COMPANY, INC. www.freshpotatoco.com Mailing Address: 549 N 3470 E | Menan, Idaho 83434 Shipping Facility: 549 N 3470 E | Menan, Idaho 83434 Tel: (208) 754-0468 | Fax (208) 754-0459 Email: [email protected] Contact(s): Mike Meyer, Owner, [email protected]

Operating Season: Year-round Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Spuddy Buddy Transportation: Rail and Motor Freight 40 - 120, 10 oz Bakers Location: In or near area 4 on the map Varieties: Other No. 1 Sizes: All Blue 50 lb Cartons, 100 lb Cartons, Bulk, French Fingerling 10 oz and above, and 12 oz and above Russet Burbank Russet Norkotah Foodservice No. 2s: Burlap, Paper, and Carton Yukon Gem Yukon Gold Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × × Poly Mesh × Burlap × ×

GOLD EMBLEM PRODUCE/TAYLOR & SONS, INC. Mailing Address: PO Box 51780 | Idaho Falls, Idaho 83405 Shipping Facility: 7891 South Yellowstone Highway | Idaho Falls, Idaho 83402 Tel: (208) 522-7770 | Fax (208) 522-7470 Email: [email protected] Contact(s): Josh Harmon, CFO, [email protected] Marketed by: Potandon Produce, LLC

Operating Season: Year-round Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Gold Emblem Transportation: Rail and Motor Freight 40 - 120, 10 oz Bakers Varieties: Location: In or near area 4 on the map Other No. 1 Sizes: Russet Burbank Shed ID: 89 Bulk, 50 lb Cartons, All Sizes Russet Norkotah Foodservice No. 2s: Burlap, Paper, Carton, Mesh, Bulk Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × Mesh × × × × Burlap ×

18 www.idahopotato.com GPOD OF IDAHO www.gpodpotatoes.com Mailing Address: PO Box 514 | Shelley, Idaho 83274 Shipping Facility: 865 E 1400 N | Shelley, Idaho 83274 Tel: (208) 357-7646 | Sales (208) 357-7691 | Fax (208) 357-5151 Email: [email protected] Contact(s): Calvin Butler, Sales, [email protected] Ryan Bybee, Sales Manager, [email protected]

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: COOK-RITE Operating Season: Year-round 40 - 120, 10 oz Bakers GPOD Transportation: Rail and Motor Freight Junior Foodservice No. 2s: The Great Potato Location: In or near area 4 on the map 10 oz 12 oz 6 oz min and above and above Bulk Town & Country Shed ID: 88 Carton Varieties: Paper × × Russet Burbank Burlap Russian Banana Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × × Mesh Burlap

HIGH COUNTRY POTATO Mailing Address: PO Box 817 | Rexburg, Idaho 83440 Shipping Facility: 900 University Blvd | Rexburg, Idaho 83440 Tel: (208) 356-4402 | Fax (208) 356-9935 Contact(s): Bob Conger, [email protected] Marketed by: Wada Farms Marketing Group, LLC

Transportation: Rail and Motor Freight Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Dole Location: In or near area 4 on the map 40 - 120, 10 oz Bakers Oven King Shed ID: 26 Valu King Foodservice No. 2s: Wada Farms 10 oz 12 oz 6 oz min and above and above Bulk Varieties: Carton × × × × Russet Burbank Paper × × × × Russet Norkotah Burlap × × × ×

Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × Mesh × × Burlap ×

Idaho Potato Commission 19 IDAHO FRESH PRODUCE, INC. Mailing Address: PO Box 2440 | Idaho Falls, Idaho 83403 Shipping Facility: 1550 Midway | Ammon, Idaho 83406 Tel: (208) 535-0077 | Fax (208) 535-7590 Contact(s): Chad Webster, Sales, [email protected], (208) 535-0077 ext 1 Wes Parkinson, Sales, [email protected], (208) 535-0077 ext 3

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Elite Operating Season: Year-round 40 - 120, 10 oz Bakers Value Transportation: Rail and Motor Freight Other No. 1 Sizes: Varieties: Location: In or near area 4 on the map 50 lb Cartons, Bulk Russet Burbank Russet Norkotah Shed ID: 71 (Rocky Mountain Foodservice No. 2s: Produce) Paper or Carton Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × Mesh × × Burlap

IDAHO SELECT, INC. Mailing Address: PO Box 519 | Aberdeen, Idaho 83210 Shipping Facility: 75 East Fremont Ave | Aberdeen, Idaho 83210 Tel: (208) 397-4110 | Fax (208) 397-4494 Contact(s): Ethan Crook, General Manager, [email protected], (208) 397-4110 Marketed by: Potandon Produce, LLC

Operating Season: Foodservice Packs Available: Brands: Mid-August - Late July No. 1 Carton Count Sizes: Ida-Select 40 - 120, 10 oz Bakers, Standards Transportation: Rail and Motor Freight Varieties: Chieftain Red Location: In or near area 3 on the map Foodservice No. 2s: 10 oz 12 oz Klondike Goldust® Shed ID: 24 6 oz min and above and above Bulk Klondike Rose® Carton × × Russet Burbank Paper × × Russet Norkotah Burlap

Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × Mesh × × × × × Burlap

20 www.idahopotato.com IDAHO SUNFRESH, LLC Mailing Address: PO Box 216 | Rigby, Idaho 83442 Shipping Facility: 150 N. Railroad Ave | Rigby, Idaho 83442 Tel: (208) 745-6641 | Fax (208) 745-9264 Marketed by: Potandon Produce, LLC

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Russet Burbank Shed ID: 27 40 - 120, 10 oz Bakers, Standards Russet Norkotah Foodservice No. 2s: 10 oz 12 oz 6 oz min and above and above Bulk Carton × × Paper × × × × Burlap

IDAHO® POTATO KING JOE MARSHALL The Idaho® potato grower known as the “Idaho® Potato King,” Joe Marshall, was popular for displaying and promoting Idaho® potatoes at produce trade conventions. For many years, he attended the annual United Fresh Fruit and Vegetable Convention and supplied the potatoes for the Idaho Potato Commission’s display. Potatoes used in the displays were often donated to orphanages and children’s homes following the convention. This created local publicity and earned Joe a reputation as a philanthropist. He spent considerable time prior to the conventions hand picking potatoes from his own cellars to be displayed for produce jobbers and brokers to see. His philosophy of showing the best merchandise available was summarized by an expression that he frequently used: “You don’t take your skim-milk calf to the fair.”

Summarized from Aristocrat in Burlap: A History of the Potato in Idaho by James W. Davis

Idaho Potato Commission 21 KINGSTON FRESH www.kingstonfresh.com Mailing Address: 477 Shoup Ave, Suite 207 | Idaho Falls, Idaho 83402 Shipping Facility: 477 Shoup Ave, Suite 207 | Idaho Falls, Idaho 83402 Tel: (208) 522-2365 | Fax (208) 522-7488 Email: [email protected] Contact(s): Jody Boline, VP of Foodservice Sales/Customer Relations, [email protected] April Barnes, Key Accounts Manager Kristy Sommers, Key Accounts Manager Toye Cawley, Key Accounts Manager Christie Sommers, Senior Key Accounts Manager

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Awesome Operating Season: Year-round 40 - 120, 10 oz Bakers Challenger Transportation: Rail and Motor Freight Kingston Foodservice No. 2s: Kingston Fryer Location: In or near area 4 on the map 10 oz 12 oz 6 oz min and above and above Bulk Shed ID: 37 Varieties: Carton × × Ranger Russet Paper × × Russet Burbank Burlap Russet Norkotah Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × Mesh × × Burlap ×

FIRST SALES OF IDAHO® POTATOES The Native Americans themselves likely carried out the first commercial sale of Idaho®-grown potatoes when they found that the hungry immigrants traveling in wagon trains would trade clothing and other goods the natives wanted for fresh potatoes.

Reference: Aristocrat in Burlap: A History of the Potato in Idaho by James W. Davis

22 www.idahopotato.com LIBERTY GOLD POTATO COMPANY Mailing Address: PO Box 550 | Blackfoot, Idaho 83221 Shipping Facility: 415 West Collins Siding Road | Blackfoot, Idaho 83221 Tel: (208) 785-8679 | Fax (208) 785-8928 Email: [email protected] Contact(s): David Jackson, [email protected] Marketed by: Potandon Produce, LLC

Operating Season: August - July Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Green Giant Transportation: Rail and Motor Freight 40 - 120, 10 oz Bakers, Standards Sun Fresh Location: In or near area 3 on the map Foodservice No. 2s: Varieties: Shed ID: 22 10 oz 12 oz Russet Burbank 6 oz min and above and above Bulk Russet Norkotah Carton × × × Paper × × × Burlap × × ×

Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × Mesh × × Burlap × ×

MAGIC VALLEY PRODUCE, INC. Mailing Address: PO Box 730 | Paul, Idaho 83347 Shipping Facility: 322 N Main St | Paul, Idaho 83347 Tel: (208) 438-2995 | Fax (208) 438-2559 Contact(s): Dean Gibson, Sales Manager, [email protected]

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: De-Lish Operating Season: August - July 40 - 120, 10 oz Bakers Genuine Magic Transportation: Rail and Motor Freight M.V.P. Foodservice No. 2s: Nifty 50 Location: In or near area 2 on the map 10 oz 12 oz 6 oz min and above and above Bulk Sawtooth Shed ID: 50 Carton × × Varieties: Paper × × Russet Burbank Burlap × × Russet Norkotah Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × × × × × Poly × × × × × × Mesh × × × × × × Burlap × × × × ×

Idaho Potato Commission 23 MART PRODUCE CORPORATION www.martproduce.com Mailing Address: PO Box 34 | Rupert, Idaho 83350 Shipping Facility: 100 E 70 N | Rupert, Idaho 83350 Tel: (208) 436-0611 | Fax (208) 436-4372 Contact(s): Jim McBride, [email protected] Craig Swensen, [email protected]

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Circle T Operating Season: August - July 40 - 120, 10 oz Bakers Mart Brand Transportation: Rail and Motor Freight Teton Tater Foodservice No. 2s: Location: In or near area 2 on the map 10 oz 12 oz Varieties: 6 oz min and above and above Bulk Shed ID: 49 Russet Burbank Carton × × Russet Norkotah Paper × × Burlap × ×

Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × Mesh × × Burlap ×

MOODY CREEK PRODUCE, INC. Mailing Address PO Box 329 | Sugar City, Idaho 83448 Shipping Facility 545 North 7th East | Sugar City, Idaho 83448 Tel (208) 356-9447 | Fax (208) 356-4373 Email [email protected] Marketed by Wada Farms Marketing Group, LLC Shed ID: 101

24 www.idahopotato.com Major POTATO- GROWING Areas in Idaho and other areas of interest

1 4 2 3

Idaho Potato Commission 25 History of Idaho® Potato Transportation In 1885, after the Oregon Short Line Railroad was completed across Southern Idaho, POUNDS OF POTATOES PER TRANSPORTATION MODE (Historically and Currently) the Boise newspaper was encouraging Idahoans to plant potatoes by calling the attention of farmers to the “possible advantages of raising potatoes for the Eastern market.” The railroad was very instrumental in expanding the growth of Idaho® potatoes across the country. Idaho® potatoes’ largest markets to this day include New York and Illinois, both major rail destinations for Idaho® potatoes. In addition, 160,000 ® railroad spurs or forks in the road became natural drop-off points for Idaho potatoes. 125,000 41,000 Horse-drawn wagons could haul up to 2,400 pounds of potatoes. Now, a typical truck hauls 41,000 pounds of Idaho® potatoes to the market, most rail cars can hold 2,400

125,000 pounds of potatoes, and the Super Car rail car can haul 160,000 pounds.

Reference: Aristocrat in Burlap: A History of the Potato in Idaho by James W. Davis Horse-Drawn Truck Rail Car Super Wagon Rail Car

NONPAREIL FARMS www.nonpareilbrand.com Mailing Address: 411 West Collins Road | Blackfoot, Idaho 83221 Shipping Facility: 411 West Collins Road | Blackfoot , Idaho 83221 Tel: (208) 785-3030 | Toll-Free 800-522-2223 | Fax (208) 785-3656 Email: [email protected] Contact(s): Stephen Abend, COO, [email protected] Jace Katseanes, CFO, [email protected] Steve Thorne, Sales Manager, [email protected] Rulon Robinson, Sales, [email protected] Dandee Hale, Sales, [email protected] Jeanne Leyland, Transportation, [email protected]

This company is an organic potato Foodservice No. 2s: Brands: supplier 10 oz 12 oz Angus 6 oz min and above and above Bulk Betty Crocker This company is an exporter Carton × × Broadway Operating Season: August - July Paper × × Magic Burlap Nonpareil Transportation: Rail and Motor Freight Prize Pack Retail Packs Available (lbs): Location: In or near area 3 on the map Varieties: 4 5 8 10 15 20 25 50 100 Bulk Cal Red Shed ID: 82 Paper × French Fingerling Foodservice Packs Available: Poly × × × × × Norland No. 1 Carton Count Sizes: Mesh × × × Russet Burbank 40 - 120, 10 oz Bakers Burlap × Russet Norkotah Russian Banana Yukon Gold

26 www.idahopotato.com PLEASANT VALLEY POTATO, INC. www.pleasantvalleypotato.com Mailing Address PO Box 538 | Aberdeen, Idaho 83210 Shipping Facility 275 E Elmore Ave | Aberdeen, Idaho 83210 Tel (208) 397-4194 | Fax (208) 397-4756 Email [email protected] Contact(s) Ryan Wahlen, Sales Manager, [email protected] Teresa Esparza, Sales/Transportation, [email protected]

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Aberdeen Operating Season: Year-round 40 - 120, 10 oz Bakers Allied Growers Transportation: Rail and Motor Freight Pleasant Valley Other No. 1 Sizes: Location: In or near area 3 on the map 10 oz and above, 12 oz min, Red Baron Shed ID: 84 18 oz min, 50 lb cartons Varieties: Russet Burbank Foodservice No. 2s: Burlap, Paper, or Carton, 50 lbs, Russet Norkotah 10 oz and above, 6 oz and above Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × × Mesh × × × Burlap ×

PLEASANT VALLEY POTATO, INC. is owned by four family farms, all in business for over 100 years. These four farms provide 100% of the potatoes Pleasant Valley packs and ships.

Idaho Potato Commission 27 FAOS IDAHO® POTATO TOR TOURING SINCE 2012 and it is still TRUCKING ALONG stronger than ever!

TOR STATISTICS

People of all ages AERAGE EENTS WITH EENTS WITH That many people relate to the Idaho ONTHS OER 100,000 OER 350,000 would fill up seal more than ever ON TOR IN ATTENDANCE IN ATTENDANCE thanks 102 TO THE TRC NFL FOOTBALL 5 31 19 STADIS proxima ap te d ly That’s enough miles to circle the world le EVERY YEAR! e v 25,000 rough m a th o

r d r T e miles per ts he le n ld t We get APPEARANCE REQUESTS DAILY e in e h v v year E a a r n from fans, festivals, and events all over the country. 369 T 4,000 ted all the cities & (Let’s just say the truck is in BIG demand.) isi lo cities & V w towns e towns 48 r STATES* 16,000 FANS ON FACEBOO

Follow us anywhere at potatotracker.com

®

Is it THE NBER REAL 1 ESTION (seriously) How did Tater Team alum Kristie Wolfe answer that? IEASRABLE We can’t even begin to measure how many It’s real...ly awesome! people have a picture of the Big Idaho LOCAL, Potato Truck on their mobile devices. NATIONAL, GO AND EVEN HOE! People always identify with the national commercial and tell the GLOBAL Tater Team to “go home” because the farmer is looking for them. (Even truck drivers tell them to go home over the CB. ...Truckers are SO RECOGNITION jealous of our driver!) TV, Radio, Newspapers, Blogs, Social Media, Magazines *One persistent lady writes us all of the time to see if we can get the truck to Hawaii and Alaska!

28 www.idahopotato.com POTANDON PRODUCE, LLC www.potandon.com www.klondikebrands.com Mailing Address: 1210 Pier View Drive | Idaho Falls, Idaho 83402 Shipping Facility: 1210 Pier View Drive | Idaho Falls, Idaho 83402 Tel: (208) 524-4700 | Fax (208) 524-2420 Contact(s): Mel Davenport, COO, [email protected], (208) 557-5109 Steve Ottum, COO, [email protected], (208) 557-5103 Dick Thomas, Senior VP of Sales, [email protected], (208) 557-5150 Steve Elfering, VP of Operations, [email protected], (208) 557-5107 Ralph Schwartz, VP of Sales, Marketing, and Innovation, [email protected], (208) 557-5118 JP Surerus, Director of Sales, [email protected], (208) 557-5165 Joey Dutton, Key Accounts Sales Manager, [email protected], (208) 557-5147 Stephanie Bench, Director of Foodservice Sales, [email protected], (208) 557-5156 Travis Hess, Wholesale Sales Manager, [email protected], (208) 557-5198

This company is an organic potato Foodservice Packs Available: Brands: supplier No. 1 Carton Count Sizes: Gold Emblem 40 - 120, 10 oz Bakers Green Giant Fresh This company is an exporter Harvest Fresh Operating Season: Year-round Foodservice No. 2s: Klondike Brands 10 oz 12 oz SunFresh Rail and Motor Freight 6 oz min and above and above Bulk Transportation: Sunset Carton × × × × Location: In or near area 4 on the map TeePee Paper × × × × The Valley Shed ID: Burlap 8 SunRiver of Idaho, Inc. Varieties: 13 Driscoll Potato, Inc. Retail Packs Available (lbs): Agata 22 Liberty Gold Potato Company 4 5 8 10 15 20 25 50 100 Bulk Cecile Chieftain 24 Idaho Select, Inc. Paper × Poly × × × × × Innate 27 Idaho Sunfresh LLC ® Mesh × × × Klondike Goldust 28 Blaine Larsen Farms, Inc. Klondike Rose® Burlap × 89 Gold Emblem Produce / Melody Taylor & Sons, Inc. Norland 98 Walters Produce, Inc. Retail Packs Also Available In: 3 lb poly Pure Gold Purple Majesty Red La Soda Russet Burbank Russet Norkotah

R & G POTATO COMPANY, INC. www.rgpotato.com Mailing Address: 2662 Lakeview Rd | American Falls, Idaho 83211 Shipping Facility: 2110 Elevator Loop | Pocatello, Idaho 83204 Tel: (208) 226-5069 | Fax (208) 226-2692 Email: [email protected] Contact(s): Justin Reynolds, CFO, [email protected] Scott Stanger, CEO, [email protected] Operating Season: July - May Transportation: Rail and Motor Freight Location: In or near area 3 on the map Varieties: All chipping potatoes

Idaho Potato Commission 29 RICK MILES PRODUCE SERVICE, INC. www.rickmilesproduce.com Mailing Address: PO Box 1365 | Idaho Falls, Idaho 83403 Shipping Facility: 2411 E 26th N | Idaho Falls, Idaho 83401 Tel: (208) 523-4233 | Fax (208) 522-6029 Contact(s): Rick Miles, [email protected] Betty Miles, [email protected] Mary Sedberry, [email protected] Brooke Holverson, [email protected] Albany Horel, [email protected]

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Fresh Select Operating Season: Year-round 40 - 120 Transportation: Rail and Motor Freight Varieties: Foodservice No. 2s: Russet Burbank Location: In or near area 4 on the map 10 oz 12 oz Russet Norkotah 6 oz min and above and above Bulk Carton × × × × Paper × × × × Burlap × × × ×

RIGBY PRODUCE, INC. www.rigbyproduce.com Mailing Address: PO Box 628 | Rigby, Idaho 83442 Shipping Facility: 396 N Yellowstone Highway | Rigby, Idaho 83442 Tel: (208) 745-6626 | Fax (208) 745-9278 Contact(s): Dale Mickelsen, President, [email protected] Scott Mickelsen, Business Manager, [email protected] Bryan Mickelsen, General Manager, [email protected] Nick Fullmer, Sales Representative, [email protected] Steve Wasden, Sales Representative, [email protected]

Operating Season: Year-round Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: PPI Transportation: Rail and Motor Freight 40 - 120, 10 oz Bakers, Standards Royal Crest Location: In or near area 4 on the map Other No. 1 Sizes Varieties: 50 lb cartons, 100 lbs, 10 oz and Shed ID: 10 Russet Burbank above, 12 oz and above Russet Norkotah Foodservice No. 2s: 10 oz 12 oz 6 oz min and above and above Bulk Carton × × × × Paper × × × × Burlap × × × ×

Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × Mesh × × Burlap × × Retail Packs Also Available In: 3 lb Poly

30 www.idahopotato.com ON THE FIRST OF The Idaho Potato Commission’s market- ing groups present FOODSERVICE new information to EACH keep the site fresh, CONSUMER informative, and RETAIL entertainin for ONTH: its visitors. INTERNATIONAL HOW DO THE FIND S Use a search engine 5% such as Google Click on our Google Ad Words 25% , , Simply type in 1000000 visitors per year 175,000 return visitors 13% idahopotato.com

2,000,000 GLOBAL INTEREST PAGE IEWSPER EAR www.idahopotato.com gets visitors from Australia, Canada, the United Kingdom, Russia, and of course, the good ’ol US of A! THE STATE THAT IEWS OR SITE THE OST TAE A WILD GESS! POPLAR PAGES: The most asked 1. Dr. Potato Dr. Potato 2. All Things Potatoes question? “How do I bake 3. Recipes a potato?”

Recipes • Industry Relations WEBSITE Retail Information • Why Buy Idaho? Info. Links to BigIdahoPotato.com • Videos FEATRES: AND CH, CH, ORE!

Idaho Potato Commission 31 IDAHO’S FIRST POTATO GROWER Idaho’s first potato grower was not a farmer at all, but a Presbyterian missionary. Had Henry Harmon Spalding been seeking a life in Idaho as a farmer, the chances are good that he would have found land more suitable to agriculture rather than the locale at Lapwai where he established his mission in 1836 to bring Christianity to the Nez Perce Indians. Although his plan was to choose a location where he could demonstrate to the Nez Perce that they could provide food for themselves through agriculture rather than hunting and gathering, staying within the domain of the Nez Perce nation limited his choice. In 1837, the buffalo herds were beginning to be depleted by market hunting and encroachment on their natural domain. Spalding was astute enough to see that the Native Americans’ lifestyle was changing and that they would soon need other sources of food. By offering to teach them how to raise agricultural crops, he added an additional benefit to his religion that helped gather the Nez Perce around his Lapwai mission.

Reference: Aristocrat in Burlap: A History of the Potato in Idaho by James W. Davis

ROCKY MOUNTAIN PRODUCE Mailing Address: PO Box 356 | Rigby, Idaho 83442 Shipping Facility: 3908 E 200 N | Rigby, Idaho 83442 Tel: (208) 745-6651 | Fax (208) 745-9082 Contact(s): Chad Webster, Sales, [email protected], (208) 745-6651 ext 1 Kirk Webster, Sales, [email protected], (208) 745-6651 ext 3 Marketed by: Idaho Fresh Produce, Inc. Location: In or near area 4 on the map Shed ID: 71 This company is an exporter

SNAKE RIVER PLAINS POTATOES Mailing Address: PO Box 277 | Ucon, Idaho 83452 Shipping Facility: 10971 N Yellowstone Highway | Ucon, Idaho 83452 Tel: (208) 542-0848 | Fax (208) 522-0270 Email: [email protected] Contact(s): Dave Beesley, [email protected] Marketed by: Wada Farms Marketing Group, LLC Shed ID: 39

32 www.idahopotato.com SOUTHWIND FARMS, INC. www.southwindpotatoes.com Mailing Address: PO Box 606 | Heyburn, Idaho 83336 Shipping Facility: 450 21st St | Heyburn, Idaho 83336 Tel: (208) 436-8164 | Fax (208) 436-8039 Email: [email protected] Contact(s): Robert Tominaga, President, [email protected] Rodney Lake, Secretary/Treasurer: Agronomist, Market Development, [email protected] Jerry Tominaga, VP, Raw Production, [email protected]

This company is an exporter Foodservice Packs Available: Brands: Other No. 1 Sizes: Gourmet Select Operating Season: Year-round 10 lb, 20 lb, or 50 lb Cartons Southwind Farms Gourmet Transportation: Motor Freight Retail Packs Available In: Varieties: Location: In or near area 2 on the map Available in 24-oz Zip Lock Retail Bag Purple Fiesta Fingerling Red Thumb Fingerling Russian Banana

SOUTHWIND FARMS, INC. is one of few Idaho® potato companies that deal exclusively in fingerling potatoes. All three owners were formerly russet growers, but recognized the need for specialty potatoes in the market and jumped on board. Southwind Farms started with just four acres and now grows between 600-700 acres of fingerling potatoes.

Idaho Potato Commission 33 SUN VALLEY POTATO GROWERS, INC. www.sunvalleypotatoes.com Mailing Address: PO Box 59 | Paul, Idaho 83347 Shipping Facility: 380 W 75 S | Rupert, Idaho 83350 Tel: (208) 438-2605 | Fax (208) 438-8018 Email: [email protected] Contact(s): Brian Jones, President Abraham Pelayo, Sales Dave Phillips, Director of Foodservice Sales Sue Rodriguez, Sales Ty Erling, Sales, [email protected] Wendy Ceja, CSR, [email protected] Dave Hagar, Sales Karen Werth, CSR Terrance Lindauer, Sales, [email protected] Chris Hall, Transportation Marketed by: RPE, Inc.

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Greener Valley Operating Season: Year-round 40 - 120, 10 oz Bakers, Standards Old Oak Farms Transportation: Rail and Motor Freight Primos Foodservice No. 2s: Sun Valley Location: In or near area 2 on the map 10 oz 12 oz 6 oz min and above and above Bulk Two Good Shed ID: 48 Carton × × × Varieties: Paper × × × Russet Burbank Burlap Russet Norkotah Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × Mesh × × × Burlap

THE POTATO THAT IDAHO MADE FAMOUS POTATO FACTS was not exactly a Burbank. The Burbank variety is a smooth- POTATO CONSUMPTION skinned, long, white potato, and per person / per year (pounds) IDAHO the Russet Burbank variety, which is popular for its FRESH potatoes, but did you know it’s also the Idaho grows, has a slightly rough, TOP-PRODUCING state for PROCESSED potatoes in all forms? reticulated skin commonly termed “netted”—as in Netted Gem, a common synonym for 35 35 50 28 113 Russet Burbanks.

Fresh Frozen Chips / TOTAL Potatoes Potatoes Dehydrated / Other

34 www.idahopotato.com SUN-GLO OF IDAHO, INC. www.sungloidaho.com Mailing Address PO Box 300 | Sugar City, Idaho 83448 Shipping Facility 378 S 7th West | Sugar City, Idaho 83448 Tel (208) 356-7346 | Fax (208) 356-7351 Email [email protected] Contact(s) Jill Cox, [email protected] Weston Crapo, Sales, [email protected]

This company is an exporter Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: A Cut Above Operating Season: Year-round 40 - 120, 10 oz Bakers Ace Transportation: Rail and Motor Freight Retail Packs Available (lbs): Martha’s Garden Location: In or near area 4 on the map 4 5 8 10 15 20 25 50 100 Bulk Side Delights Sun Supreme Shed ID: 17 Paper × Poly × × × × × × Varieties: Mesh × × × Russet Burbank Burlap × Russet Norkotah

SUNRIVER OF IDAHO, INC. Mailing Address PO Box 399 | Aberdeen, Idaho 83210 Shipping Facility 351 E Lincoln | Aberdeen, Idaho 83210 Tel (208) 397-4168 | Fax (208) 397-3075 Contact(s) Jeff Prescott, Shipping Manager, [email protected] Marketed by: Potandon Produce, LLC

Operating Season: Year-round Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Big Wheel Transportation: Rail and Motor Freight 40 - 120, 10 oz Bakers MoonRiver Location: In or near area 3 on the map SunRiver No. 2 Sizes The Best Shed ID: 8 Burlap, Paper, or Carton Retail Packs Available (lbs): Varieties: 4 5 8 10 15 20 25 50 100 Bulk Russet Burbank Paper × Russet Norkotah Poly × × × Mesh × × Burlap × ×

Idaho Potato Commission 35 WADA FARMS POTATOES www.wadafarms.com Mailing Address: 2155 Providence Way | Idaho Falls, Idaho 83404 Shipping Facility: 2155 Providence Way | Idaho Falls, Idaho 83404 Tel: (208) 542-2898 | Fax (208) 542-2893 Email: [email protected] Contact(s): Bryan Wada, CEO, [email protected] Kevin Stanger, President, [email protected] Joe Esta, Vice President, [email protected] Ben Josephson, Director of Sales, [email protected] Tate Brooks, Sales, [email protected] Dave Barton, Sales, [email protected] Dominic Carnazzo, Sales, [email protected] Eric Beck, Sales, [email protected] Matt Erickson, Sales, [email protected] Manny Carvajal, Sales, [email protected] Cindy Morgan, Packaging Coordinator, [email protected] Kirk Yellowhair, Production Manager, [email protected] Eric Johnson, Director of Logistics, [email protected] Terry Hansen, Transportation, [email protected] Kevin King, Transportation, [email protected] Eden Adams, Transportation, [email protected] Marketed by: Wada Farms Marketing Group, LLC

This company is an organic potato Foodservice Packs Available: Brands: supplier No. 1 Carton Count Sizes: Big Joe’s 40 - 120, 10 oz Bakers, Standards Blackfoot Fresh This company is an exporter Dole Fresh Operating Season: Year-round No. 2 Packs: Easy-Bakers 10 oz 12 oz Easy-Grillers Rail and Motor Freight 6 oz min and above and above Bulk Transportation: Idahoan Fresh Carton × × × × Location: In or near area 3 on the map Microwave in Bag Paper × × × × Restaurant Quality Shed ID: Burlap × × × × Gourmet Fingerlings 26 High Country Potato Sharp IDA ® Retail Packs Available (lbs): E H 34 Wada Farms Potatoes, Inc. Smalls TH O 39 Snake River Plains Potatoes 4 5 8 10 15 20 25 50 100 Bulk Tailgate Taters 50 Magic Valley Produce, Inc. Paper × Tater Made D POT Poly E A 70 Ball Brothers Produce × × × × × × Wada Farms BAK TO Mesh × × 101 Moody Creek Produce, Inc. Varieties: Burlap × × Bintje Chieftain Ciklamen Classic Russet Dakota Crisp French Fingerling Modoc Norland Purple Peruvian Ranger Russet Red Thumb Fingerling Ruby Crescent Russet Burbank Russet Norkotah Russian Banana Western Russet Yellow Star Yukon Gold

36 www.idahopotato.com WALKER PRODUCE, INC. Mailing Address: 1070 Riverwalk Dr, Suite 200 | Idaho Falls, Idaho 83402 Shipping Facility: 638 N. 3500 E | Menan, Idaho 83434 Tel: (208) 522-3610 | Fax (208) 522-0099 Contact(s): Heath Gordon, Sales Manager, [email protected] Sheena Cruz, Sales Support and Transportation, [email protected]

Operating Season: Year-round Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Big W Transportation: Rail and Motor Freight 40 - 120, 10 oz Bakers, Standards Light N Fluffy Location: In or near area 4 on the map Nature’s Light - Probiotic Other No. 1 Sizes: Shed ID: 38, 96 12 oz Bakers, 6 oz Bakers, 35 count Tasti Top Notch Foodservice Packs Available: Von’s Foodservice No. 2s: Von’s Taters 10 oz 12 oz Western Style 6 oz min and above and above Bulk Carton × × × Varieties: Paper × × × Russet Burbank Burlap × × Russet Norkotah Retail Packs Available (lbs): 4 5 8 10 15 20 25 50 100 Bulk Paper × Poly × × × × × Mesh × × Burlap × ×

THE IDAHO® BAKED POTATO This famed, versatile tuber went through some 40 years of breeding before it became known as “The Idaho”. Strangely enough, this well-known name was made famous by a New York department store “taster”—William Tilton (better known as “Tilton the Taster”). Tilton worked for Macy’s for 60 years and was the store’s final authority on all groceries, wines, and liquors. Tilton discovered the Idaho® potato in 1926 at the Terminal Market while buying apples for Macy’s. He promoted it until the spud’s name became synonymous with the baked potato. For this, Idaho’s governor at the time wrote a letter of thanks to Macy’s store!

IDAHO POTATO COMMISSION

Idaho Potato Commission 37 WALTERS PRODUCE, INC. Mailing Address: PO Box 177 | Newdale, Idaho 83436 Shipping Facility: 2737 East Highway 33 | Newdale, Idaho 83436 Tel (208) 458-4105 | Fax (208) 458-4106 Email [email protected], [email protected] Contact(s) Jeffrey Walters, President, [email protected], (208) 458-4105 Brett Johnson, Operations Manager, [email protected], (208) 458-4105 Marketed by: Potandon Produce, LLC

Operating Season: Foodservice Packs Available: Brands: September - August No. 1 Carton Count Sizes: Aristocrat 40 - 120, 10 oz Bakers, Standards Eagle Transportation: Rail and Motor Freight Other No. 1 Sizes: Green Giant Location: In or near area 4 on the map RPC containers, Defor containers Jumbo Newdale Shed ID: 98 Foodservice No. 2s: Sunfresh 10 oz 12 oz 6 oz min and above and above Bulk Sunset Carton × × × Sunspiced Paper × × × Tasty Tater Burlap × × × Tepee Tomahawk Other No. 2 Sizes Bulk Tote Bins, and Bags Varieties: Dark Retail Packs Available (lbs): Klondike Goldust® 4 5 8 10 15 20 25 50 100 Bulk Klondike Rose® Paper × Russet Burbank Poly × × × × × × Russet Norkotah Mesh × × × Burlap × ×

Retail Packs Also Available In: 3 lb Poly, Bulk Tote Bins, and Bags

WALTERS PRODUCE, INC. is a third-generation family-owned company that began shipping Idaho® potatoes in 1924 after being founded by Harvey Schwendiman. In 1971, the business was incorporated and name was changed by Harvey’s son-in-law Warren Walters. The business is currently owned by Jeffrey and Shawn Walters. Walters Produce actively grows and ships special variety potatoes as well as russet varieties. Harvey Schwendiman, Warren Walters, and Shawn Walters have all served as commissioners on the Idaho Potato Commission Board.

38 www.idahopotato.com WEBSTER POTATO COMPANY www.websterpotato.com Mailing Address: PO Box 448 | Rigby, Idaho 83442 Shipping Facility: 182 S Railroad | Rigby, Idaho 83442 Tel: (208) 745-6825 | Fax (208) 745-6939 Email: [email protected] Contact(s): Weston Crapo, Sales, (208) 356-5510 Marketed by: Sun Glo of Idaho, Inc.

Operating Season: Year-round Foodservice Packs Available: Brands: No. 1 Carton Count Sizes: Celebrity Transportation: Rail and Motor Freight 40 - 120, 10 oz Bakers Mighty Fine Location: In or near area 4 on the map Retail Packs Available (lbs): Varieties: Shed ID: 87 4 5 8 10 15 20 25 50 100 Bulk Russet Burbank Paper × Russet Norkotah Poly × × × × × × Mesh × × × Burlap

WILCOX, FLOYD & SONS, INC. www.wilcoxfresh.com Mailing Address: 1110 Golden Beauty Drive | Rexburg, Idaho 83440 Shipping Facility: 1110 Golden Beauty Drive | Rexburg, Idaho 83440 Tel: (208) 356-6668 | Fax (208) 356-6669 Email: [email protected] Contact(s): Lynn Wilcox, President/CEO, [email protected], (208) 227-5113 Derek Peterson, VP of Sales & Marketing, [email protected], (208) 227-5155 Nicole Rumsey, Director of Foodservice, [email protected] Arturo Rodriguez, Export Manager, [email protected] Mike Hart, Business Development Manager, [email protected] Torey McPherson, Northeast Sales Manager, [email protected] Dave Sherman, Category Manager, [email protected] Gary Treasure, Category Manager, [email protected] Cameron Kerbs, Transportation Manager, [email protected]

This company is an exporter Retail Packs Available (lbs): Varieties: Chieftain Red Operating Season: Year-round 4 5 8 10 15 20 25 50 100 Bulk Paper × Dark Red Norland Transportation: Rail and Motor Freight Poly × × × × × × French Fingerling Location: In or near area 4 on the map Mesh × × × × × Kennebec Burlap × × Ludmilla Shed ID: 110 Norland Foodservice Packs Available: Brands: Purple Peruvian No. 1 Carton Count Sizes: Mother Earth Ruby Crescent 40 - 120, 10 oz Bakers, Standards Old Faithful Fries Russet Burbank Penny Pincher Foodservice No. 2s: Russet Norkotah Potato Jazz 10 oz 12 oz Russian Banana 6 oz min and above and above Bulk Tastewell Yellow Gold Carton × × Wilcox Yukon Gold Paper × × Burlap

Idaho Potato Commission 39 FRESH IDAHO® POTATO BRAND LISTING

BRAND SHIPPER BRAND SHIPPER BRAND SHIPPER

Arrowhead Arrowhead Potato Company Harvest Fresh Potandon Produce, LLC Restaurant Wada Farms Potatoes Quality Awesome Kingston Fresh Harvest Select Eagle Eye Produce Gourmet Betty Crocker Nonpareil Farms Harvest Select Eagle Farms, Inc. Fingerlings Big Joe's Wada Farms Potatoes Harvest Time Eagle Eye Produce Royal Crest Rigby Produce, Inc. Big W Walker Produce, Inc. Harvest Time Eagle Farms, Inc. Sawtooth Magic Valley Produce, Inc. Big Wheel SunRiver of Idaho, Inc. Ida-Select Idaho Select, Inc. Sharp Wada Farms Potatoes Blackfoot Fresh Wada Farms Potatoes Idahoan Fresh Wada Farms Potatoes Side Delights Sun-Glo of Idaho, Inc. Broadway Nonpareil Farms Jumbo Walters Produce Inc. Smalls Wada Farms Potatoes Buffalo Arrowhead Potato Company Junior GPOD of Idaho Southwind Southwind Farms, Inc. Farms Gourmet Celebrity Webster Potato Company Kingston Kingston Fresh Spuddy Buddy Fresh Potato Company, Inc. Challenger Kingston Fresh Kingston Fryer Kingston Fresh Sun Fresh Liberty Gold Potato Company Chief Arrowhead Potato Company Klondike Potandon Produce, LLC Brands Sun Fresh Driscoll Potatoes, Inc. Circle T Mart Produce Corporation Light N Fluffy Walker Produce, Inc. Sun Supreme Sun-Glo of Idaho, Inc. Circle Valley Circle Valley Produce, LLC M.V.P. Magic Valley Produce, Inc. Sun Valley Sun Valley Potato Growers, Inc. COOK-RITE GPOD of Idaho Magic Nonpareil Farms SunFresh Potandon Produce, LLC Cross Valley Ball Brothers Produce Mark and Bill Ball Brothers Produce Sunfresh Walters Produce Inc. CV Circle Valley Produce, LLC Mart Brand Mart Produce Corporation SunRiver SunRiver of Idaho, Inc. De-Lish Magic Valley Produce, Inc. Martha's Sun-Glo of Idaho, Inc. Sunset Potandon Produce, LLC Diced Blends Eagle Eye Produce Garden Sunset Walters Produce Inc. Diced Blends Eagle Farms, Inc. Microwave in Wada Farms Potatoes Sunspiced Walters Produce Inc. Dole High Country Potato Bag Sutton Brothers Bench Mark Potato Co. Dole Ball Brothers Produce Mighty Fine Webster Potato Company Tailgate Taters Wada Farms Potatoes Dole Fresh Wada Farms Potatoes MoonRiver SunRiver of Idaho, Inc. Tastewell Wilcox, Floyd & Sons, Inc. Driscoll Driscoll Potatoes, Inc. Mother Earth Wilcox, Floyd & Sons, Inc. Tasti Walker Produce, Inc. Eagle Walters Produce Inc. Mrs. Gerry’s Ball Brothers Produce Tasty Tater Walters Produce Inc. Easy-Bakers Wada Farms Potatoes Nature's Light - Walker Produce, Inc. Probiotic Tater Made Wada Farms Potatoes Easy-Grillers Wada Farms Potatoes Newdale Walters Produce Inc. TeePee Potandon Produce, LLC Elite Idaho Fresh Produce, Inc. Nifty 50 Magic Valley Produce, Inc. Tepee Walters Produce Inc. Farm Fresh Bench Mark Potato Co. Nonpareil Nonpareil Farms Teton Tater Mart Produce Corporation Farm Select Eagle Eye Produce Old Faithful Wilcox, Floyd & Sons, Inc. The Best SunRiver of Idaho, Inc. Farm Select Eagle Farms, Inc. Fries The Great GPOD of Idaho Fresh Harvest Eagle Eye Produce Old Oak Farms Sun Valley Potato Growers, Inc. Potato Fresh Harvest Eagle Farms, Inc. Organic Select Eagle Eye Produce The Valley Potandon Produce, LLC Fresh Select Rick Miles Produce Service, Inc. Organic Select Eagle Farms, Inc. Tomahawk Walters Produce Inc. Genuine Magic Magic Valley Produce, Inc. Oven King High Country Potato Top Notch Walker Produce, Inc. Gold Emblem Potandon Produce, LLC Peak Ball Brothers Produce Town & Country GPOD of Idaho Gold Emblem Gold Emblem Produce/Taylor & Penny Pincher Wilcox, Floyd & Sons, Inc. Two Good Sun Valley Potato Growers, Inc. Sons, Inc. Pleasant Valley Pleasant Valley Potato, Inc. Valu King High Country Potato Gourmet Select Southwind Farms, Inc. Potato Jazz Wilcox, Floyd & Sons, Inc. Value Idaho Fresh Produce, Inc. GPOD GPOD of Idaho PPI Rigby Produce, Inc. Von's Walker Produce, Inc. Green Giant Liberty Gold Potato Company Pride of the Bench Mark Potato Co. Von's Taters Walker Produce, Inc. Green Giant Walters Produce Inc. Valley Wada Farms High Country Potato Green Giant Potandon Produce, LLC Primos Sun Valley Potato Growers, Inc. Fresh Wada Farms Ball Brothers Produce Prize Pack Nonpareil Farms Green Giant Driscoll Potatoes, Inc. Wada Farms Wada Farms Potatoes Red Baron Pleasant Valley Potato, Inc. Fresh Western Style Walker Produce, Inc. Greener Valley Sun Valley Potato Growers, Inc. Wilcox Wilcox, Floyd & Sons, Inc.

40 www.idahopotato.com FRESH POTATO 2017 JULIAN DATES EXPORTERS Julian dates are used by shippers to determine exactly when the potatoes were packed. This date is stenciled on the cartons at the plant. The following companies The Julian date calendar below may be of assistance in determining in export fresh potatoes in a variety of types. which month a carton or bag of potatoes was packed. Arrowhead Potato Company Ball Brothers Produce 2017 JULIAN DATES AT A GLANCE 2017 JULIAN DATES AT A GLANCE Bench Mark Potato Co. Driscoll Potatoes, Inc. January 1–31 July 182–212 Eagle Eye Produce February 32–59 August 213–243 Eagle Farms, Inc. March 60–90 September 244–273 GPOD of Idaho Idaho Fresh Produce, Inc. April 91–120 October 274–304 Idaho Sunfresh, LLC May 121–151 November 305–334 Kingston Fresh June 152–181 December 335–365 Magic Valley Produce, Inc. Mart Produce Corporation Nonpareil Farms Pleasant Valley Potato, Inc. Below is a 2017 Julian date converter to calculate Potandon Produce, LLC the specific day/month pack date. Rick Miles Produce Service, Inc. Rocky Mountain Produce DAY JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC DAY Southwind Farms, Inc. Sun Valley Potato Growers, Inc. 1 001 032 060 091 121 152 182 213 244 274 305 335 1 Sun-Glo of Idaho, Inc. 2 002 033 061 092 122 153 183 214 245 275 306 336 2 Wada Farms Potatoes 3 003 034 062 093 123 154 184 215 246 276 307 337 3 Wilcox, Floyd & Sons, Inc. 4 004 035 063 094 124 155 185 216 247 277 308 338 4 5 005 036 064 095 125 156 186 217 248 278 309 339 5 PROCESSED 6 006 037 065 096 126 157 187 218 249 279 310 340 6 7 007 038 066 097 127 158 188 219 250 280 311 341 7 POTATO EXPORTERS 8 008 039 067 098 128 159 189 220 251 281 312 342 8 The following companies 9 009 040 068 099 129 160 190 221 252 282 313 343 9 export processed potatoes in a 10 010 041 069 100 130 161 191 222 253 283 314 344 10 variety of types. 11 011 042 070 101 131 162 192 223 254 284 315 345 11 Basic American Foods 12 012 043 071 102 132 163 193 224 255 285 316 346 12 Idaho Pacific Corporation 13 013 044 072 103 133 164 194 225 256 286 317 347 13 Idaho Supreme Potatoes, Inc. 14 014 045 073 104 134 165 195 226 257 287 318 348 14 Idahoan Foods, LLC 15 015 046 074 105 135 166 196 227 258 288 319 349 15 Lamb Weston McCain Foods USA, Inc. 16 016 047 075 106 136 167 197 228 259 289 320 350 16 Potato Products of Idaho 17 017 048 076 107 137 168 198 229 260 290 321 351 17 Rite Stuff Foods, Inc. 18 018 049 077 108 138 169 199 230 261 291 322 352 18 Simplot, J.R. Company 19 019 050 078 109 139 170 200 231 262 292 323 353 19 20 020 051 079 110 140 171 201 232 263 293 324 354 20 ORGANIC POTATO 21 021 052 080 111 141 172 202 233 264 294 325 355 21 22 022 053 081 112 142 173 203 234 265 295 326 356 22 SUPPLIERS 23 023 054 082 113 143 174 204 235 266 296 327 357 23 The following suppliers comply 24 024 055 083 114 144 175 205 236 267 297 328 358 24 with organic standards set by 25 025 056 084 115 145 176 206 237 268 298 329 359 25 national governments and 26 026 057 085 116 146 177 207 238 269 299 330 360 26 international organizations. 27 027 058 086 117 147 178 208 239 270 300 331 361 27 Eagle Eye Produce 28 028 059 087 118 148 179 209 240 271 301 332 362 28 Eagle Farms, Inc. 29 029 088 119 149 180 210 241 272 302 333 363 29 Nonpareil Farms 30 030 089 120 150 181 211 242 273 303 334 364 30 Potandon Produce, LLC Wada Farms Potatoes 31 031 090 151 212 243 304 365 31

Idaho Potato Commission 41 Note: Some shippers SHED ID NUMBERS HINTS & TIPS may have products AUTHENTICITY from multiple states SHED SHED appearing with the same ID NO. SHIPPER ID NO. SHIPPER private label. Look for the 8 SunRiver of Idaho, Inc. 55 Arrowhead Potato required Grown in Idaho® Company seal when choosing 10 Rigby Produce, Inc. ® 63 Driscoll Potatoes, Inc. Idaho potatoes. 13 Driscoll Potato, Inc. 69 Circle Valley Produce, LLC 17 Sun-Glo of Idaho, Inc. STORAGE 70 Ball Brothers Produce 22 Liberty Gold Potato The Idaho Potato Company 71 Rocky Mountain Produce via Commission recommends Idaho Fresh Produce, Inc. The Grown in Idaho® seal that cartons be stored 24 Idaho Select, Inc. on each carton is a 82 Nonpareil Farms with the lids on at a certification mark 26 High Country Potato temperature range of 84 Pleasant Valley Potato, Inc. designating that the 27 Idaho Sunfresh LLC 45°F–48°F. 86 Bench Mark Potato Co. potatoes inside came 28 Blaine Larsen Farms, Inc. from Idaho. While some 87 Webster Potato Company carton bases may also 32 Eagle Farms, Inc. TRACKING INFO 88 GPOD of Idaho have the words Genuine 34 Wada Farms Potatoes Idaho® or utilize the seal In addition to the required 89 Gold Emblem Produce / potato-variety labeling, 37 Kingston Fresh Taylor & Sons, Inc. in a graphic showing potato fields, only the each foodservice carton 38 Walker Produce, Inc. 96 Walker Produce, Inc. exterior carton is required also shows a shed number 39 Snake River Plains 98 Walters Produce, Inc. by law to show the Idaho to determine which shipper Potatoes designation. When you packed the product. You 101 Moody Creek Produce, Inc. ® can find this listing in the 48 Sun Valley Potato order, request Idaho Growers, Inc. 110 Wilcox, Floyd & Sons, Inc. potatoes by name. Shed ID Numbers table on this page. 49 Mart Produce Corporation 443 Eagle Eye Produce Each carton also has a 50 Magic Valley Produce, Inc. “pack date,” referencing

Timeline of Potatoes

1802 1836 1853 1872 - 1875 1910 1926 1930s 1937 1953 1956 1957 1964 1970 1980s Mid-1980s 1983 2015 2016 Thomas Henry Spalding Chef George The Russet The first Macy’s Walnut Giant baked The Idaho Ore-Ida® McDonald’s The Prime Rib Arby’s begins Idaho scientist A thicker Wendy’s Macy’s creates Idaho grows Jefferson brings potatoes Crum invents Burbank variety, foil-wrapped Room begins potatoes are Potato founders switches over Restaurant in serving curly Miles Willard chip is introduces the world’s potatoes on brings back to Idaho to help thin potato which Idaho baked potato is listing baked served in Commission is F. Nephi Grigg to frozen fries Washington, DC fries. creates a created the fast food largest Idaho® 325,000 acres fries to the USA the Nez Perce chips, called grows more created. Idaho® potatoes Toffenetti’s formed. and on a handshake is the first to dehydrated and sold as baked potato Baked Potato and produces over as experienced tribe grow their Saratoga chips. than any other on the menu. restaurant in Golden Grigg between put potato skins potato chip that O’Boises with choice of Bar with 13 billion pounds in Belgium (not own food. state, is first Chicago. Dario Tater Tots® are begin selling JR Simplot and on the menu. is combined as a fried toppings. 125 toppings. annually and over France); they developed by Toffenetti created. Tater Tots® Ray Kroc. with other potato crisp 32% of the total fall are later called scientist Luther bought an in stores. ingredients to by Keebler. potato crop. Ninety french fries by Burbank. entire rail car form nesting O’Boises percent of those soldiers coming full of 12 oz or chips that are have been grown are russets. back from larger Idaho® packed into a phased out. In addition, there Europe in WW1. potatoes. can to prevent are 10,000 acres damage. These of reds and 6,500 become the acres of yellows. popular brand The fastest Pringles. percentage growth ® IDAHO POTATO COMMISSION of Idaho potatoes has been in fingerlings.

42 www.idahopotato.com the date when the potatoes were graded, washed, sorted, and ® placed in the carton. The number is a three- digit code that represents IDAHO POTATOES the consecutive day ARE ACTUALLY NOT A VARIETY! of the year—the Julian date—starting with January 1 as 1 and ending with December 31 as 365 (366 on a leap year). To determine the Julian dates, please see the chart on page 41 or access a Julian date The term Idaho® potatoes refers to the source of converter to calculate origin—the state of Idaho. While it primarily produces the day/month pack date russets, Idaho also grows several other varieties of by entering this link into potatoes to meet foodservice and consumer requests. your Web browser: ® fs.fed.us/fire/partners/ Since 1996, the Idaho potato shipping industry has fepp/julian-calendar.pdf placed the name of each variety of potato on the exterior of the cartons or bags. Look for these designations in printed type or as a stencil on cartons, in type, or as a quick-lock-style closure on the retail bags.

Timeline of Potatoes

1802 1836 1853 1872 - 1875 1910 1926 1930s 1937 1953 1956 1957 1964 1970 1980s Mid-1980s 1983 2015 2016 Thomas Henry Spalding Chef George The Russet The first Macy’s Walnut Giant baked The Idaho Ore-Ida® McDonald’s The Prime Rib Arby’s begins Idaho scientist A thicker Wendy’s Macy’s creates Idaho grows Jefferson brings potatoes Crum invents Burbank variety, foil-wrapped Room begins potatoes are Potato founders switches over Restaurant in serving curly Miles Willard chip is introduces the world’s potatoes on brings back to Idaho to help thin potato which Idaho baked potato is listing baked served in Commission is F. Nephi Grigg to frozen fries Washington, DC fries. creates a created the fast food largest Idaho® 325,000 acres fries to the USA the Nez Perce chips, called grows more created. Idaho® potatoes Toffenetti’s formed. and on a handshake is the first to dehydrated and sold as baked potato Baked Potato and produces over as experienced tribe grow their Saratoga chips. than any other on the menu. restaurant in Golden Grigg between put potato skins potato chip that O’Boises with choice of Bar with 13 billion pounds in Belgium (not own food. state, is first Chicago. Dario Tater Tots® are begin selling JR Simplot and on the menu. is combined as a fried toppings. 125 toppings. annually and over France); they developed by Toffenetti created. Tater Tots® Ray Kroc. with other potato crisp 32% of the total fall are later called scientist Luther bought an in stores. ingredients to by Keebler. potato crop. Ninety french fries by Burbank. entire rail car form nesting O’Boises percent of those soldiers coming full of 12 oz or chips that are have been grown are russets. back from larger Idaho® packed into a phased out. In addition, there Europe in WW1. potatoes. can to prevent are 10,000 acres damage. These of reds and 6,500 become the acres of yellows. popular brand The fastest Pringles. percentage growth of Idaho® potatoes has been in fingerlings.

Idaho Potato Commission 43 Idaho® Potato 2017PROCESSORS

For a current list of products, please check individual websites.

BASIC AMERICAN FOODS www.baf.com Address: 415 W Collins Road | Blackfoot, Idaho 83221 Tel: (208) 785-3200 | Fax (208) 785-8776 Contact(s): Mike Villano, VP of Foodservice Sales and Marketing, [email protected] Jay Jacobs, Director, Industrial and International Business, [email protected] Toni Williams, Raw Materials Accountant, [email protected], (208) 785-8211 This company is an exporter Products: Custom Dehydrated Potatoes Dehydrated Potatoes for Foodservice Use Dehydrated Potatoes for Industrial Use Dehydrated Potatoes for Ingredient Use Dehydrated Potatoes for Retail Use

44 www.idahopotato.com DICKINSON FROZEN FOODS, INC. www.df-foods.com/index_1.html Address: 1205 E Iron Eagle Dr, Suite B | Eagle, Idaho 83616 Tel: (208) 938-7540 | Fax (208) 938-5969 Email: [email protected] Contact(s): Susan Williams, [email protected] Frank Simmons, [email protected] Monica Vanpaepeghem, [email protected] Products: Custom Dehydrated Potatoes Dehydrated Potatoes for Foodservice Use Dehydrated Potatoes for Industrial Use Dehydrated Potatoes for Ingredient Use Dehydrated Potatoes for Retail Use Custom Frozen Potatoes Frozen Potatoes for Foodservice Use Frozen Potatoes for Industrial Use Frozen Potatoes for Ingredient Use Frozen Potatoes for Retail Use

IDAHO PACIFIC CORPORATION www.idahopacific.com Mailing Address: PO Box 478 | Ririe, Idaho 83443 Physical Address: 4723 E. 100 N | Ririe, Idaho 83442 Tel: (208) 538-6971 | Toll-Free 800-238-5503 | Fax (208) 538-5082 Email: [email protected] Contact(s): Charles Mastruserio, Eastern Regional Foodservice Sales Manager, [email protected] Julian Awdry, Export Sales, [email protected] Jeanne Harrison, Industrial and Baking Sales Manager, [email protected] Jon Schodde, Vice President of Sales and Marketing, [email protected] Glade Williams, Western Regional Foodservice Sales Manager, [email protected] This company is an exporter Products: Custom Dehydrated Potatoes Dehydrated Potatoes for Foodservice Use Dehydrated Potatoes for Industrial Use Dehydrated Potatoes for Ingredient Use

Idaho Potato Commission 45 Our Favorite Pal Through the Years

1937 1983 1993 1996 1997 2015 2016

The Idaho Potato A star is born! A Western IPC President Spuddy Buddy becomes a In the foodservice world, a A Spuddy Buddy coloring Spuddy Buddy is unveiled as a Today, Spuddy Buddy can be Commission is formed as the version of a cartoon-style Mel Anderson asks the premium that consumers can one-piece drawing box and book is developed. PR more active and contemporary seen in a variety of settings: on state agency responsible for potato character begins to IPC’s ad agency to develop a purchase at a reduced cost supplies of entry forms are releases allow newspaper character. He enjoys activities packaging, in advertising, on promoting and protecting be used by the IPC. potato character specifically by sending in money plus the produced. Restaurant chains readers to send away for such as basketball, golf, hockey, promotional items and premiums, the famous Grown in for the commission after Grown in Idaho® seal from any use Spuddy Buddy their own copy. surfing, tennis, and more! on websites, social media, and Idaho® seal, a federally negotiations to secure the Willard Scott of the Today Idaho® potato product, such dolls as prizes, attracting even in blogs. registered trademark that rights to use Hasbro’s show in New York City as instant mashed potatoes or more kids to their assures consumers they are Mr. Potato Head ended. interviews IPC’s chairman, fresh 5 lb. bags. establishments. purchasing genuine, Named Potato Buddy, the Don Dixon. During the top-quality Idaho® potatoes. previously used character interview, Dixon formally is given a permanent smile, changes the name tennis shoes, and a red Potato Buddy to sweater, and also displays Spuddy Buddy. the Grown in Idaho® seal.

IDAHO SUPREME POTATOES, INC. www.idahosupreme.com Mailing Address: PO Box 246 | Firth, Idaho 83236 Physical Address: 614 W. 800 N | Firth, Idaho 83236 Tel: (208) 346-6841 | Fax (208) 346-4104 Email: [email protected] This company is an exporter Products: Custom Dehydrated Potatoes Dehydrated Potatoes for Foodservice Use Dehydrated Potatoes for Industrial Use Dehydrated Potatoes for Ingredient Use Dehydrated Potatoes for Retail Use Potato Flour

IDAHOAN FOODS, LLC www.idahoan.com www.idahoanfoodservice.com Address: 357 Constitution Way | Idaho Falls, Idaho 83402 Tel: (208) 542-3700 | Toll-Free 800-635-6100 | Fax (208) 542-3797 Contact(s): Drew Facer, President and CEO, [email protected] Glen Walter, Vice President of Sales, [email protected] Ryan Ellis, Director of Marketing, [email protected] Art Polson, Director of Ingredient Sales, [email protected] This company is an exporter Products: Dehydrated Potatoes for Foodservice Use Dehydrated Potatoes for Industrial Use Dehydrated Potatoes for Ingredient Use Dehydrated Potatoes for Retail Use

46 www.idahopotato.com Our Favorite Pal Through the Years

1937 1983 1993 1996 1997 2015 2016

The Idaho Potato A star is born! A Western IPC President Spuddy Buddy becomes a In the foodservice world, a A Spuddy Buddy coloring Spuddy Buddy is unveiled as a Today, Spuddy Buddy can be Commission is formed as the version of a cartoon-style Mel Anderson asks the premium that consumers can one-piece drawing box and book is developed. PR more active and contemporary seen in a variety of settings: on state agency responsible for potato character begins to IPC’s ad agency to develop a purchase at a reduced cost supplies of entry forms are releases allow newspaper character. He enjoys activities packaging, in advertising, on promoting and protecting be used by the IPC. potato character specifically by sending in money plus the produced. Restaurant chains readers to send away for such as basketball, golf, hockey, promotional items and premiums, the famous Grown in for the commission after Grown in Idaho® seal from any use Spuddy Buddy their own copy. surfing, tennis, and more! on websites, social media, and Idaho® seal, a federally negotiations to secure the Willard Scott of the Today Idaho® potato product, such dolls as prizes, attracting even in blogs. registered trademark that rights to use Hasbro’s show in New York City as instant mashed potatoes or more kids to their assures consumers they are Mr. Potato Head ended. interviews IPC’s chairman, fresh 5 lb. bags. establishments. purchasing genuine, Named Potato Buddy, the Don Dixon. During the top-quality Idaho® potatoes. previously used character interview, Dixon formally is given a permanent smile, changes the name tennis shoes, and a red Potato Buddy to sweater, and also displays Spuddy Buddy. the Grown in Idaho® seal.

LAMB WESTON www.lambweston.com Address: 599 S Rivershore Lane | Eagle, Idaho 83616 Tel: (208) 938-1047 | Toll-Free 800-766-7783 | Fax (208) 658-2201 Contact(s): Sharon Miller, VP/GM, Global Business Unit, [email protected] Rick Rose, VP, Supply Chain, [email protected] Rod Hepponstall, VP/GM, Foodservice Business Unit, [email protected] Mike Smith, VP/GM, Retail Business Unit, [email protected] This company is an exporter Products: Frozen Potatoes for Foodservice Use Frozen Potatoes for Industrial Use Frozen Potatoes for Ingredient Use Frozen Potatoes for Retail Use

McCAIN FOODS USA, INC. www.mccainusa.com Address: 2275 Cabot Drive | Lisle, Illinois 60532 Tel: (630) 955-0400 | Toll-Free 800-938-7799 | Fax (630) 857-4560 Email: [email protected] Contact(s): Ryan Malone, Senior Director, Marketing, Foodservice and Retail Potatoes, [email protected] Gregory Evans, Vice President, Marketing and Innovation, [email protected] This company is an exporter Products: Frozen Potatoes for Foodservice Use Frozen Potatoes for Industrial Use Frozen Potatoes for Retail Use

Idaho Potato Commission 47 POTATO PRODUCTS OF IDAHO www.ppidaho.com Address: 398 North Yellowstone Highway | Rigby, Idaho 83442 Tel: (208) 745-8610 | Fax (208) 745-8665 Contact(s): Tom Kilburg, Director of Sales, [email protected] Brent Mickelsen, Operation and Sales, [email protected] This company is an exporter Products: Frozen Potatoes for Foodservice Use Refrigerated Potatoes for Foodservice Use Frozen Potatoes for Industrial Use Refrigerated Potatoes for Industrial Use Frozen Potatoes for Ingredient Use Refrigerated Potatoes for Ingredient Use Frozen Potatoes for Retail Use Refrigerated Potatoes for Retail Use

RITE STUFF FOODS, INC. www.ritestuff.com Address: 2155 South Lincoln | Jerome, Idaho 83338 Tel: (208) 324-8410 | Fax (208) 433-8116 Contact(s): Dave Moore, Director of Sales/Marketing/International, [email protected] Jim Madden, General Manager, [email protected] Mary Tutterow, National Accounts, [email protected] Tom Madden, President, [email protected] This company is an exporter Products: Custom Frozen Potatoes Battered and Breaded Potato Products Frozen Potatoes for Foodservice Use Formed Potato Products Frozen Potatoes for Industrial Use Fried and Filled Potato Skins Frozen Potatoes for Ingredient Use Potato Half Shells Frozen Potatoes for Retail Use

SIMPLOT, J.R. COMPANY www.simplotfoods.com Address: PO Box 9386 | Boise, Idaho 83707-3386 Tel: (208) 384-8000 | Toll-Free 800-635-0408 | Fax (208) 384-8022 Contact(s): Darren Dudley, Director of Retail Marketing, [email protected] Steve Patterson, Global VP of Marketing and Sales, [email protected] This company is an exporter Products: Dehydrated Potatoes for Foodservice Use Custom Frozen Potatoes Frozen Potatoes for Foodservice Use Frozen Potatoes for Industrial Use Frozen Potatoes for Ingredient Use Frozen Potatoes for Retail Use

48 www.idahopotato.com EARS E CONSUMER NEW E MARKETING PROGRAMS OVERVIEW

One Marketing Budget = Tons of Marketing Programs* See what the Idaho Potato Commission is up to!

ESPN

• Our title sponsorship has the lowest cost of all 13 ESPN-owned bowls Potato-based local New Year’s HEATHER CO • Since 2012, the average event that makes global news. Idaho’s own girl who just television audience has (Between the Pope and a Drag Queen) been 2.2 million happens to be on ESPN AND ® • Links Potato Bowl with other touts Idaho potatoes. well-known bowls: Orange, Rose, Cotton, Peach

So effective that hundreds of thousands of people all over the country tell the Big Idaho Potato Truck to go home because the farmer is looking for it! With 550 million media impressions, it’s no wonder. RODS RACING

TEN ONTHS OF NATIONAL EPOSRE Athletes racing all over the country to support adoption of Down

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Syndrome children is a win-win. TRUCK ON Plus, who else has an Iron Cowboy THE ROAD ® COMMERCIAL with Idaho potatoes on his chest? AIRING N ON THE S ESTIO TREE TS ® Do you guys FAOS IDAHO POTATO TOR grow a new potato every year for this truck? A BIG HELPING is the Idaho Potato asked of the Tater Team Commission’s chance to help local at the Kentucky Derby communities all over the country. For every THATS The Big Idaho Potato Truck is signature added to our “Big Helping” sign board, directly compared to the success of the $1 is donated (up to $500) to a local charity in the Oscar Mayer Weinermobile that has community that the Big Idaho Potato Truck visits. 0 been around since 1935! *Literally—one of them weighs 6 tons! EARS People love the truck! IDAHO POTATO COMMISSION SHIPPERS AND2017 PROCESSORS DIRECTORY

Idaho Potato Commission PO Box 1670 | 661 S Rivershore Lane, Suite 230 | Eagle, Idaho 83616 | (208) 334-2350 www.idahopotato.com/directory Bookmark and visit this link for the most current directory listings. SHIPPERS EXPORTERS ORGANIC PROCESSORS SUPPLIERS VARIETIES

FROZEN FRESH 16-1228 CP2.5M