DOCSLIB.ORG

Frugal Innovation'

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Frugal Innovation' Yi in partnership with CII and Hachette organized the 1st national learning series for the year 2015-16 on the topic, 'Frugal Innovation'. Wiki tells us that Frugal Innovation or Frugal Engineering is the process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good, such as a car or phone, in order to sell it in developing countries. Designing products for such countries may also call for an increase in durability and, when selling the products, reliance on unconventional distribution channels. In the global business landscape, increasingly dened by trends such as the sharing economy and the maker movement, companies the world over are facing pressure from consumers, employees, and governments to create and deliver rst-rate, affordable and sustainable products and services using less energy, less capital and less time. This has led to the development of a new model for business success: FRUGAL INNOVATION or the ability to do more and better with less. Navi Radjou and Jaideep Prabhu, Authors of the book 'FRUGAL INNOVATION – HOW TO DO BETTER WITH LESS' were the main speakers in this national learning series which also had senior industrialists and thought leaders join with them for panel discussion across the cities of New Delhi, Chennai, Bengaluru, Hyderabad and Coimbatore. In this seminal book on a revolutionary worldwide phenomenon, innovation experts Navi Radjou and Jaideep Prabhu chronicle the rise of a frugal economy in the US, Europe and Japan and show how the world's top companies across sectors; American Express, Ford, GE, IBM, Levi Strauss, Marks & Spencer, Novartis, Pearson, PepsiCo, Renault-Nissan, Siemens and Unilever – are achieving great success by embedding frugality into their business models and corporate culture. By doing business faster, better and cheaper, these frugal pioneers have demonstrated how to tap into a trillion-dollar global market for sustainable products while realizing huge cost savings. Featuring over 50 case studies and identifying, for the rst time, the principles, perspectives and techniques behind frugal innovation, this inspiring and signicant book is Corporate India's guide to reclaiming global leadership in frugal innovation by generating greater economic and social value while minimizing the use of resources. 1 About the Authors Navi Radjou is an innovation and leadership strategist based in Silicon Valley. He is also a Fellow at Judge Business School, University of Cambridge, and a World Economic Forum (WEF) faculty member. He is a member of WEF’s Global Agenda Council on Design Innovation and a regular columnist on Harvard Business Review. Navi is co-author of the international best-seller Jugaad Innovation. The Economist calls it “the most comprehensive book yet to appear on the subject” of frugal innovation. Navi is also co-author of From Smart To Wise,a book on next generation leadership. In 2013, Navi received the Thinkers50 Innovation Award — given to a management thinker who are re-shaping the way we think about and practice innovation. In addition, his book Jugaad Innovation was shortlisted for the 2013 Thinkers50 CK Prahalad Breakthrough Idea Award. Till 2011, Navi served as the Executive Director of the Centre for India & Global Business at Judge Business School at the University of Cambridge, where Jaideep Prabhu was the Director. Prior to Cambridge, Radjou spent ten years in the US, primarily as Vice-President at Forrester Research, a leading US-based technology research and consulting rm. At Forrester, he investigated how globalised innovation – with the rise of India and China as both a source and market for innovations – is driving new market structures and organizational models called “Global Innovation Networks”. During his tenure at Forrester, he advised senior executives around the world on technology enabled best practices to drive collaborative innovation, global supply chain integration and proactive customer service. At Forrester, he published more than a hundred thought leadership reports on business topics related to innovation and emerging markets. Based on his extensive eld research in India, he published in 2008 a ten-part report series titled “India: The Innovation Giant (Re)Awakens”, which explores the innovative business models pioneered by large corporations and grassroots entrepreneurs in India. Radjou has had wide exposure in national and international media, including The Wall Street Journal, The Economist, Bloomberg Businessweek, Financial Times, Le Monde, and Nikkei Shimbun. He is a frequent speaker to senior executive groups and has spoken on the topics of innovation and globalisation at leading conferences organised by the World Economic Forum, Council on Foreign Relations, The Conference Board, TiE (Indus Entrepreneurs), Milken Institute, Asia Society, Harvard University, and MIT. For several consecutive years, he has served on the international panel of judges for The Economist’s Innovation Awards. In addition to regularly writing columns in Bloomberg Businessweekand The Wall Street Journal, Navi also blogs on HarvardBusinessReview.org. Named by BusinessWeek as an “expert in corporate innovation,” he was also honoured by the Financial Times, which called his co-authored work on National Innovation Networks – the rst- ever ranking of countries by their collaborative aptitude to integrate innovation capabilities across multiple regions – as ambitious and sophisticated. His concept of “indovation” —the unique process by which innovations are developed in India to serve a large number of people sustainably — has been featured in The Financial Times and in several conferences organised by Asia Society. An Indian-born French national, he earned his MS degree in information systems from EcoleCentrale Paris, and also attended the Yale School of Management 2 About the Authors Jaideep Prabhu is the Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Professor Prabhu is also the Director of the Centre for India & Global Business (CIGB), whose Executive Director was Navi Radjou. He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book” on the subject of frugal innovation. Jaideep Prabhu holds a BTech degree from the Indian Institute of Technology, Delhi and a PhD from the University of Southern California. He was Visiting Assistant Professor at the University of California from 1995–96, Assistant Professor and Fellow at the Centre for Economic Research, Tilburg University from 1996–99 . He was Director of Studies at Fitzwilliam College and Clare College from 1999–2004 and University Lecturer, then University Senior Lecturer in Marketing at the then Judge Institute of Management, University of Cambridge from 2002–04. He was Innovation Fellow of the Advanced Institute of Management (AIM) from 2007–09. He was Professor of Marketing, Tanaka Business School, Imperial College London from 2004, becoming Director of Research 2007–08. He has been a Fellow of Clare College since 2009. His research interest in marketing strategy is specically related to innovation, organizational learning and competitive interaction. He teaches marketing strategy, marketing management, international marketing, brand management and high technology marketing. Jaideep Prabhu is a member of the editorial boards of the Journal of Marketing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing and the Journal of Management Studies, and a member of the senior advisory board of the European Journal of Marketing. He has consulted for or taught executives from Barclays, Bertelsmann, BP, BT, GE, IBM, INGBank, the NHS, Nokia, Philips, Roche, Shell, Siemens, Vodafone and Xerox, among others. Opening remarks by the Authors Jaideep shared his experiences in the eld of Frugal Innovation by mentioning various researches which included understanding what innovation was to emerging economies, talking to grass root innovators and entrepreneurs and also by understanding the requirements of large domestic and multinational companies. Jaideep pointed out the difference in innovation contrast which was seen within the western counterparts. ‘People in west are more value conscious and are ready to pay more for any better value’ he mentioned. He also mentioned that in the US and across Europe, vertically integrated value chains controlled by large companies were already being challenged by new consumerorchestrated value ecosystems that allowed consumers to design, build, market, distribute and trade goods and services among themselves, eliminating the need for intermediaries. ‘This bottom-up approach to value creation is enabled by the horizontal (or peer-to-peer) networks and do-it-yourself (DIY) platforms that form the foundation of the “frugal” economy’, he said. Jaideep further explained the two different trends that were adopted in a frugal economy which 3 included ‘sharing’ and ‘making’. Sharing was to identify any unused resources that are held within and to provide the same for a use. ‘BlaBlaCar’ was explained as an example of sharing practice in frugal economy as they sell any additional seat left after a hiring it to any third party to make full use of the resource. Navi explained the structural
Load more

Recommended publications
  • Building a New IP Marketplace” Wiki
    Building a New Openness IP Marketplace Innovation Community Transparency A Global INTERNATIONAL BUSINESS MACHINES CORPORATION NEW ORCHARD ROAD, ARMONK, NY 10504 Innovation Printed September 2006 under the Creative Commons Outlook Attribution Share-Alike License 2.0 Report Flexibility Trust “ IP has been an evolving field for nearly 500 years, and it Integrity has always been marked by a strong connection between Global its economic, legal and social aspects. When the balance is Valuation getting biased, there is always a way to correct it. There are many solutions to explore in that sense.” — Jean-Baptiste Soufron Patent Quality Wikimedia Foundation - CERSA Paris 2 GIO 2.0 Report The very nature of innovation is changing as economic activity shifts from physical to intellectual assets. Products of the mind are often patented, making patents a key currency in the 21st century knowledge-based economy. Many of the world’s patent systems were developed decades or even centuries ago to promote invention of physical goods, and have not evolved to include mechanisms needed to support this expanded role. While emphasis on patenting proprietary invention continues to intensify, so does the adoption of open standards and collaborative business models. Organizations endeavor to find the ideal balance on this continuum of innovation. The importance of sharing, protecting and leveraging intellectual property was a consistent theme throughout IBM’s Global Innovation Outlook, a worldwide conversation with 248 thought leaders from nearly three dozen countries and regions, representing 178 organizations. One powerful idea from the GIO was to create a wiki—a new media Web 2.0 tool that enables documents to be collaboratively written through a common Web site—to address the intellectual property marketplace.
    [Show full text]
  • Download the Program Brochure
    Cambridge Executive Education Programme Cambridge, UK ASEAN Global Leadership Development Programme 10th–15th April, 2011 “Shaping Our Future in The New Global Economy” FOREWORD FOREWORD From the Director of Cambridge From the Programme Director, Executive Education Cambridge Executive Education Cambridge Executive Education is delighted to be working with Pembangunan Unlike many other management and leadership courses, this programme Sumber Manusia Berhad and SRW&Co. for the Cambridge ASEAN Global provides an unique opportunity to look beyond the usual business functions Leadership Programme 2011; we deeply value our relationship with Malaysia and operational issues and to step back and consider how we can proactively and look forward to a fruitful collaboration. reshape the future of our businesses and Indonesia’s regional and global role in the next phase of development. Carefully tailored to meet the needs of South East Asia’s leading executives, this programme combines the topical knowledge and industry experience From this programme, delegates can expect to take away: of the University of Cambridge’s world-class faculty, with an interactive and • New awareness and perspectives on these fundamental changes collaborative teaching style to maximise the ongoing benefits of your learning • Frameworks that help managers lay out the options for their companies experience. and develop alternative paths forward • Renewed ideas and ambitions for shaping the future We hope that will find beneficial and enjoyable the varied and stimulating • Enhanced capabilites for leading in the new global economy © Judge Business School programme that we have put together for you. © Judge Business School Professor Peter Williamson Dr Lawrence Abeln From the Chief Executive of From the Chairman and Partner Pembangunan Sumber Manusia Berhad (PSMB) of SRW&Co.
    [Show full text]
  • Innovation at Work, by Thinkers50
    INNOVATION@WORK WHAT IT TAKES TO SUCCEED WITH INNOVATION www.thinkers50.com INNOVATION@WORK What it takes to succeed with innovation www.thinkers50.com [email protected] Thinkers50 Limited The Studio, Highfield Lane Wargrave RG10 8PZ United Kingdom First published in Great Britain 2018 Copyright © Thinkers50 Limited 2018 Design by www.jebensdesign.co.uk All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the Publishers. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the publishers. ISBN: PDF Edition 9781999873431 ePub Edition 9781999873448 Kindle Edition 9781999873455 Innovation@Work: What it takes to succeed with innovation CONTENTS 5 Foreword Ikujiro Nonaka 7 Introduction Stuart Crainer & Des Dearlove 10 Five keys to innovation Jeanne M. Liedtka & Randy Salzman 14 Codifying innovation Stuart Crainer & Des Dearlove 18 Conquering uncertainty with dual transformation Scott Anthony 22 How companies strangle innovation – and how you can get it right Steve Blank 29 Failure Inc. Gabriella Cacciotti & James Hayton 36 Down-to-earth innovation Stuart Crainer & Des Dearlove 42 On undersolving and oversolving problems Alf Rehn 48 Innovating to make the world a better place Deepa Prahalad 52 Beyond the sticky note:
    [Show full text]
  • Symposium on Innovation and Inclusive Growth 20-21 March 2014 Biographies 1
    Symposium on Innovation and Inclusive Growth 20-21 March 2014 Biographies 1 SYMPOSIUM ON INNOVATION AND INCLUSIVE GROWTH March 20th-21st, 2014 Paris, France Biographies Dr. Natalia Agapitova - Coordinator for the Development Marketplace Program, World Bank. Dr. Natalia Agapitova is the Coordinator for the Development Marketplace Program at the World Bank. She has worked extensively with operational and analytical aspects of innovation and social entrepreneurship since 1997, including twelve years at the World Bank. During her work at the World Bank, Natalia has played a key role in advising countries in the Middle East, Eastern Europe, South America and South Asia on how to build science, technology and innovation capacity. Natalia also worked on a broad range of issues related to capacity development and results agenda, and is one of the main authors of the Capacity Development and Results Framework that is used by World Bank teams and clients for design and M&E of capacity development programs. Natalia has recently joined the new Innovation Department at WBI as coordinator of the Innovation Policy Program. She has published numerous papers on economic development. She holds a Ph.D. in Economics from the University of Poitiers. Dr. Eduardo Bitran – Professor of Science and Engineering, University Adolfo Ibáñez, Chile. Dr. Eduardo Bitran currently serves as Director of Development at the Faculty of Engineering and Science at the University Adolfo Ibáñez. In addition to his role as professor at the University Adolfo Ibáñez, Bitran performs consulting work for the World Bank, the Inter- American Development Bank, the IMF and OECD Dialogue on Growth as well as innovation policy issues, regulation, finance and private investment infrastructure.
    [Show full text]
  • Executive Guide to Design Thinking 2-28-13
    February 2013 Executive Guide to Design Thinking Learn how to utilize Design Thinking in your role as a leader and read summaries from Mariposa’s 2012 Wise Talk interviews, including each guest’s insights, what we found most interesting, and some practical tools. By: Mariposa Leadership, Inc. Twitter: @MariposaLeader @SueBethanis Mariposa Leadership, Inc. | 37 Mars Street | San Francisco CA | 94114 | tel 415 621 6055 | fax 415 861 5991 www.mariposaleadership.com Executive Guide to Design Thinking Introduction Mariposa Leadership, Inc. is thrilled to bring you excerpts from Design Thinking experts! Sue Bethanis kicks it off with an essay on how to utilize Design Thinking in your role as a leader. The following 12 chapters are outlines from Sue’s 2012 Wise Talk inter- views. The summaries include each guest’s insights, what we found most interesting, and some practical tools. Content in these summaries is taken directly from the interviews, unless otherwise noted. You can get the whole interview by going to the full audio in the resource section at the end of each page. Table of Contents Introductory Essay: Leader as Designer, by Sue Bethanis, CEO, Mariposa Leadership, Inc. .................................................................. 1 Chapter 1: Brand Thinking for Leadership, with Debbie Millman, President of Design, Sterling Brands ................................................. 8 Chapter 2: Clearing the Way for Creativity, with Teresa Amabile, Edsel Bryant Ford Professor of Business Administration, Harvard Business School .............................................................................................................................................
    [Show full text]
  • Navi Radjou Is a Silicon Valley-Based Innovation and Leadership Thinker Who Advises Senior Executives Worldwide on Breakthrough Growth Strategies
    Navi Radjou is a Silicon Valley-based innovation and leadership thinker who advises senior executives worldwide on breakthrough growth strategies. A Fellow at Cambridge Judge Business School, Navi has served on the World Economic Forum’s Global Agenda Council on Design Innovation and contributes to Harvard Business Review online. In 2013, Navi won the prestigious Thinkers50 Innovation Award – given to a management thinker who is re-shaping the way we think about and practise innovation. He delivered a talk at TED Global 2014 on frugal innovation. Navi co-authored the international bestsellers Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth and From Smart To Wise. He is a sought-after keynote speaker who is widely quoted in international media. An Indian-born French national, Navi lives in Palo Alto, California. Jaideep Prabhu is Professor of Marketing and Jawaharlal Nehru Professor of Indian Business at Judge Business School, University of Cambridge. He has a BTech from IIT Delhi and a PhD from the University of Southern California. Jaideep has been published in leading international journals and his work has been profiled on BBC News24, BBC Radio 4, BBC World Service, Bloomberg BusinessWeek, The Economic Times, The Economist, the Financial Times, Le Monde, MIT Sloan Management Review, the New York Times and The Times. He has consulted for or taught executives from Bertelsmann, Barclays, BP, BT, GE, IBM, ING Bank, the NHS, Nokia, Philips, Roche, Shell, Siemens, Vodafone and Xerox, among others. He is co-author of the business bestseller Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. Frugal Innovation.indd 1 17/11/2014 16:53 Praise for Frugal Innovation Long practised in developing nations out of sheer necessity, frugal innovation is now becoming a strategic business imperative in developed economies, where consumers demand affordable and sustainable products.
    [Show full text]
  • Jaideep Prabhu
    Jaideep Prabhu ADDRESS Trumpington Street Phone: +44 (0) 1223 765468 Cambridge CB2 1AG Fax: +44 (0) 1223 339701 United Kingdom email: [email protected] EXPERIENCE Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director, Cambridge Centre for India and Global Business, Judge Business School, University of Cambridge, September 2008 to Present. Fellow of Clare College, University of Cambridge, April 2009 to Present. Professor of Marketing, Tanaka Business School, Imperial College London, 2004 to 2008. Director of Research, September 2007 to May 2008. Advanced Institute of Management (AIM) Innovation Fellow, 2007-2009. University Senior Lecturer in Marketing, Judge Institute of Management, University of Cambridge, 2002 to 2004. University Lecturer in Marketing, Judge Institute of Management, University of Cambridge, 1999 to 2002. Director of Studies, Management Studies, Fitzwilliam College and Clare College, 1999 to 2004. Assistant Professor and Fellow at Center for Economic Research, Tilburg University, 1996 to 1999 . Visiting Assistant Professor, University of California Los Angeles, 1995-1996. EDUCATION Ph.D. in Business Administration. Fall 1990 to August 1995 University of Southern California Bachelor of Technology. August 1985 to May 1989 Indian Institute of Technology, New Delhi RESEARCH INTERESTS General: Marketing, Strategy, International Business Specific: Innovation, Organizational Learning, Competitive Interaction 1 PAPERS PUBLISHED OR ACCEPTED “Films as source of everyday life and energy use: A case of Indian cinema,” with Sunikka-Blank, Minna, Ronita Bardhan, Janina Schupp, and Francois Penz. Energy Research & Social Science 69 (2020): 101655. “Managing dilemmas of resource mobilization through jugaad: A multi‐method study of social enterprises in Indian healthcare,” with Agarwal, Nivedita, Ronika Chakrabarti, and Alexander Brem.
    [Show full text]
  • ASEAN GLOBAL LEADERSHIP PROGRAMME 15Th - 19Th October 2018, Cambridge, UK “Transforming ASEAN Organizations: the Leadership Imperative” FOREWORD
    ASEAN GLOBAL LEADERSHIP PROGRAMME 15th - 19th October 2018, Cambridge, UK “Transforming ASEAN Organizations: The Leadership Imperative” FOREWORD Harold Chee Academic Programme Director From the Programme Director of Cambridge Judge Business School Executive Education A major challenge for leaders today is the lack of time to think and do things differently and yet their organisations need to transform in the face of radical environmental changes. Top management need to empower the organisation and engage in exploring new ideas and business practices by developing an innovative and learning culture. This lies at the very core of the design of our unique programme where participants can experience some of the cutting-edge thinking from distinguished Cambridge Judge Business School faculty and contributors situated in one of the world’s most prestigious research universities; with a reputation as a center for rigorous thinking and high impact transformative education. The School is in the business of the transformation of individuals, of organisations and society and brings knowledge to specific business situations to turn thinking into action. The programme is designed for senior executives and addresses some of the issues of leading in a complex and disruptive business environment. The programme will explore global economic trends and its impact on ASEAN and the EU, Brexit and what we can learn from the EU crisis; current thinking on innovative disruptions and how to make your organisation innovative; visits to local innovative companies in the Cambridge ‘Silicon Valley’ to understand how they develop and sustain an entrepreneurial and innovative culture in times of rapid change; understanding the relationship between great leaders and emotional intelligence; focus on the use of the digital medium of understanding social media for brand building; how to create and renew winning business models; finally an insight and future trends in finance and their disruptive influence on the financial sector.
    [Show full text]
  • Jaideep Prabhu
    Jaideep Prabhu ADDRESS Trumpington Street Phone: +44 (0) 1223 765468 Cambridge CB2 1AG Fax: +44 (0) 1223 339701 United Kingdom email: [email protected] EXPERIENCE Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director, Cambridge Centre for India and Global Business, Judge Business School, University of Cambridge, September 2008 to Present. Fellow of Clare College, University of Cambridge, April 2009 to Present. Professor of Marketing, Tanaka Business School, Imperial College London, 2004 to 2008. Director of Research, September 2007 to May 2008. Advanced Institute of Management (AIM) Innovation Fellow, 2007-2009. University Senior Lecturer in Marketing, Judge Institute of Management, University of Cambridge, 2002 to 2004. University Lecturer in Marketing, Judge Institute of Management, University of Cambridge, 1999 to 2002. Director of Studies, Management Studies, Fitzwilliam College and Clare College, 1999 to 2004. Assistant Professor and Fellow at Center for Economic Research, Tilburg University, 1996 to 1999 . Visiting Assistant Professor, University of California Los Angeles, 1995-1996. EDUCATION Ph.D. in Business Administration. Fall 1990 to August 1995 University of Southern California Bachelor of Technology. August 1985 to May 1989 Indian Institute of Technology, New Delhi RESEARCH INTERESTS General: Marketing, Strategy, International Business Specific: Innovation, Organizational Learning, Competitive Interaction 1 PAPERS PUBLISHED OR ACCEPTED “Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies,” with Sven Molner and Manjit S. Yadav, Journal of Marketing, 2018: 1-25. “Marketing to the poor: an institutional model of exchange in emerging markets,” with Paul Tracey and Magda Hassan, AMS Review, 2017: 1-22.
    [Show full text]
  • Executive Program in Digital Marketing Strategies 15 Weeks | Online
    EXECUTIVE PROGRAM IN DIGITAL MARKETING STRATEGIES 15 WEEKS | ONLINE In collaboration with The last few years have seen a fundamental change in the way people consume information, interact with each other and communicate with brands. The digital world is no longer fiction or future, but reality for all of us and for all consumers across the globe. To become a successful business leader in today’s world, you need to have an in-depth understanding of what marketing means in the digital age, how to build a brand that your customers can connect with and achieve your business goals in the process. If you are reading this, you may wish to upskill yourself in digital and build a network of digital enthusiastic leaders across the globe. Ronnie Screwvala Co-founder, With more than 800 years of history in educating leaders, University of Cambridge is one of the most prestigious universities in the world. Established in 1990, Cambridge Judge Business School has forged a reputation as a centre of rigorous thinking and high impact transformative education. The School works with every student and partner or client organisation at a deep level, identifying important problems and questions, challenging and coaching people to find answers, and creating new knowledge. Reflecting this consistency and mission to create impact, CJBS MBA Programme has been ranked 5th globally by Financial Times in 2017. With a proven record of educating global leaders, Cambridge Judge Business School Executive Education programmes are developed to help executives and organisations from both public and private sectors achieve operational excellence and results.
    [Show full text]
  • Download PDF Sample Chapter
    Radjou f00.tex V1 - 01/24/2012 5:26 P.M. Page i Praise for Jugaad Innovation ‘‘We are entering an age when humanity’s grand challenges are being solved by a new generation of ‘do-it-yourself’ innovators employing jugaad-style thinking. Today the entrepreneurial spirit of your very own employees, customers, and partners—empowered by new technologies—can literally change the world. X PRIZE has proven the value of jugaad by leveraging this bottom-up approach of ‘better, faster, cheaper’ to the point of sending a man into space for a fraction of what NASA spends. This compelling new book, Jugaad Innovation, articulates how you can start to accomplish amazing things on a shoestring. It is a vital read.’’ —Peter H. Diamandis, founder and chairman, X PRIZE Foundation ‘‘Jugaad Innovation throws cold water in the faces of CEOs, reminding them of the immense power of grass-roots, do-it-yourself, cheap, quick, simple innovation. This is one of the most important lessons that emerging markets are teaching the West.’’ —George F. Colony, CEO, Forrester Research ‘‘Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of ‘frugal engineering,’ then provides practical tips on how Western companies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21st century business leaders.’’ —Carlos Ghosn, CEO, Renault-Nissan ‘‘The authors have it right: highly structured innovation processes can’t deliver all the breakthroughs required by today’s ‘speed of business.’ What’s called for are new practices that work with—not against—the forces that drive our hypercompetitive world.
    [Show full text]
  • Rising to the Challenge: U.S. Innovation Policy for Global Economy
    This PDF is available from The National Academies Press at http://www.nap.edu/catalog.php?record_id=13386 Rising to the Challenge: U.S. Innovation Policy for Global Economy ISBN Charles W. Wessner and Alan Wm. Wolff, Editors; Committee on 978-0-309-25551-6 Comparative National Innovation Policies: Best Practice for the 21st Century; Board on Science, Technology, and Economic Policy; Policy and 598 pages Global Affairs; National Research Council 6 x 9 PAPERBACK (2012) Visit the National Academies Press online and register for... Instant access to free PDF downloads of titles from the NATIONAL ACADEMY OF SCIENCES NATIONAL ACADEMY OF ENGINEERING INSTITUTE OF MEDICINE NATIONAL RESEARCH COUNCIL 10% off print titles Special offers and discounts Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the National Academies Press. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Request reprint permission for this book Copyright © National Academy of Sciences. All rights reserved. Rising to the Challenge: U.S. Innovation Policy for Global Economy RISING TO THE CHALLENGE U.S. Innovation Policy for the Global Economy Committee on Comparative National Innovation Policies: Best Practice for the 21st Century Board on Science, Technology, and Economic Policy Policy and Global Affairs Charles W. Wessner and Alan Wm. Wolff, Editors Copyright © National Academy of Sciences. All rights reserved. Rising to the Challenge: U.S. Innovation Policy for Global Economy THE NATIONAL ACADEMIES PRESS 500 Fifth Street, N.W. Washington, DC 20001 NOTICE: The project that is the subject of this report was approved by the Governing Board of the National Research Council, whose memBers are drawn from the councils of the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine.
    [Show full text]