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Stuart Raynor, JA Kemp RMATIO FO UA N N CT L P I E R E L O L P G E E D T R I N T R I Y B & M A C MEETING TM 1st Cambridge Information & Intellectual Property Meeting 13th July 2016 Homerton College Conference Centre Hills Road, Cambridge CB2 8PH PROGRAMME SPEAKERS Jaideep Prabhu, Judge Business School Frugal innovation: How to do more (and better) with less Over 4 billion people around the world, most of them in developing countries, live outside the formal economy and face significant unmet needs in core areas such as 1:30pm Registration, tea/coffee – Exhibition health, education, energy, food, and financial services. For years this large population was either the target of aid or was left to the mercy of governments. More recently, 2 pm Introduction and Welcome however, private sector firms, both large and small, have begun to see the bottom of the Stuart Newbold (Chair) pyramid as a market opportunity and have begun to design market-based solutions to meet unmet needs. 2:05pm Frugal innovation: How to do more (and better) with less Meanwhile in the developed world, declining real incomes and government spending, accompanied by Jaideep Prabhu, Judge Business School greater concerns about the environment, are making consumers both value and values conscious. Further, more and more people in the West are empowered to do with limited resources what only large 2:35pm IP for technology startups firms could do in the past. Ubiquitous tools and technologies such as smart phones, cloud computing, Stuart Raynor, J A Kemp 3D printers, crowdfunding, and social media, have given rise to grassroots innovation and entrepreneurship exemplified by the maker movement and the sharing economy. 3pm Keeping the commercialisation window open This talk will discuss how the phenomenon of frugal innovation—the creation of faster, better and Jane List, Extract Information cheaper solutions that employ minimal resources—which was once the preserve of the developing world is now taking off in the West as well. It will argue that frugal innovation holds the key to driving 3:25pm Patent Box uncovered global growth by employing more people creatively and solving some of the big problems of poverty and Rachel Hodge, HMRC, Leicester Incentives & Reliefs Unit inequality that stalk the planet. He will highlight examples of such innovation by entrepreneurs, emerging market firms and multinationals, and will end with implications of frugal innovation for large 3:50pm Tea/coffee – Exhibition and small firms alike. 4:20pm Welcome back Jaideep Prabhu is Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, Jane List (Chair) and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. 4:25pm Establishing Freedom to Operate He has a BTech degree from IIT Delhi and a PhD from the University of Southern California, and has held positions at Cambridge, Imperial College London, Tilburg University (the Netherlands), and UCLA. Stuart Newbold, PSIM His research interests are in marketing, innovation, strategy and international business. In particular, he 4:45pm Common misconceptions of interpreting patent data studies various cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts. His current research is mainly on how multinationals are using emerging Peter Evans, Intellectual Property Office markets in Asia, Latin America and Africa as a lab to do affordable and sustainable innovation for global 5:10pm Collaboration Dos and Don’ts from the perspective of MRC Technology application. Jaideep has published in, and is on the editorial board of, leading international journals such as the Pauline Stasiak, MRC Technology Journal of Marketing and the International Journal of Research in Marketing. He has appeared on BBC 5:35pm IP Analytics: Prepare for collaborative opportunities News24, BBC Radio 4 and Bloomberg BusinessWeek, and his work has been profiled in BusinessWeek, BBC World Service, The Economic Times, The Economist, The Financial Times, Le Monde, MIT Sloan Nigel Swycher, Aistemos Management Review, The New York Times, The Sunday Times and The Times. He has consulted with, 5:55pm Closing remarks taught executives from or made keynote speeches at ABN Amro, Bertelsmann AG, Barclays, BP, BRAC, BT, the UK Government, EDS, Egg, GE, IBM, ING Bank, Laird, Marks and Spencer, the NHS, Nokia, Pearson, Jane List/Stuart Newbold (Chair) Philips, Renault-Nissan, Roche, Shell, Siemens, Unilever, Vodafone and Xerox, among others. 6pm Drinks, canapes – Exhibition He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book is Frugal Innovation: How to do More with Less. PROGRAMME SPEAKERS Jaideep Prabhu, Judge Business School Frugal innovation: How to do more (and better) with less Over 4 billion people around the world, most of them in developing countries, live outside the formal economy and face significant unmet needs in core areas such as 1:30pm Registration, tea/coffee – Exhibition health, education, energy, food, and financial services. For years this large population was either the target of aid or was left to the mercy of governments. More recently, 2 pm Introduction and Welcome however, private sector firms, both large and small, have begun to see the bottom of the Stuart Newbold (Chair) pyramid as a market opportunity and have begun to design market-based solutions to meet unmet needs. 2:05pm Frugal innovation: How to do more (and better) with less Meanwhile in the developed world, declining real incomes and government spending, accompanied by Jaideep Prabhu, Judge Business School greater concerns about the environment, are making consumers both value and values conscious. Further, more and more people in the West are empowered to do with limited resources what only large 2:35pm IP for technology startups firms could do in the past. Ubiquitous tools and technologies such as smart phones, cloud computing, Stuart Raynor, J A Kemp 3D printers, crowdfunding, and social media, have given rise to grassroots innovation and entrepreneurship exemplified by the maker movement and the sharing economy. 3pm Keeping the commercialisation window open This talk will discuss how the phenomenon of frugal innovation—the creation of faster, better and Jane List, Extract Information cheaper solutions that employ minimal resources—which was once the preserve of the developing world is now taking off in the West as well. It will argue that frugal innovation holds the key to driving 3:25pm Patent Box uncovered global growth by employing more people creatively and solving some of the big problems of poverty and Rachel Hodge, HMRC, Leicester Incentives & Reliefs Unit inequality that stalk the planet. He will highlight examples of such innovation by entrepreneurs, emerging market firms and multinationals, and will end with implications of frugal innovation for large 3:50pm Tea/coffee – Exhibition and small firms alike. 4:20pm Welcome back Jaideep Prabhu is Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, Jane List (Chair) and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. 4:25pm Establishing Freedom to Operate He has a BTech degree from IIT Delhi and a PhD from the University of Southern California, and has held positions at Cambridge, Imperial College London, Tilburg University (the Netherlands), and UCLA. Stuart Newbold, PSIM His research interests are in marketing, innovation, strategy and international business. In particular, he 4:45pm Common misconceptions of interpreting patent data studies various cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts. His current research is mainly on how multinationals are using emerging Peter Evans, Intellectual Property Office markets in Asia, Latin America and Africa as a lab to do affordable and sustainable innovation for global 5:10pm Collaboration Dos and Don’ts from the perspective of MRC Technology application. Jaideep has published in, and is on the editorial board of, leading international journals such as the Pauline Stasiak, MRC Technology Journal of Marketing and the International Journal of Research in Marketing. He has appeared on BBC 5:35pm IP Analytics: Prepare for collaborative opportunities News24, BBC Radio 4 and Bloomberg BusinessWeek, and his work has been profiled in BusinessWeek, BBC World Service, The Economic Times, The Economist, The Financial Times, Le Monde, MIT Sloan Nigel Swycher, Aistemos Management Review, The New York Times, The Sunday Times and The Times. He has consulted with, 5:55pm Closing remarks taught executives from or made keynote speeches at ABN Amro, Bertelsmann AG, Barclays, BP, BRAC, BT, the UK Government, EDS, Egg, GE, IBM, ING Bank, Laird, Marks and Spencer, the NHS, Nokia, Pearson, Jane List/Stuart Newbold (Chair) Philips, Renault-Nissan, Roche, Shell, Siemens, Unilever, Vodafone and Xerox, among others. 6pm Drinks, canapes – Exhibition He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book is Frugal Innovation: How to do More with Less. SPEAKERS SPEAKERS Stuart Raynor, J A Kemp Stuart Newbold, PSIM IP for technology
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