DOCSLIB.ORG

Executive Program in Digital Marketing Strategies 15 Weeks | Online

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Executive Program in Digital Marketing Strategies 15 Weeks | Online EXECUTIVE PROGRAM IN DIGITAL MARKETING STRATEGIES 15 WEEKS | ONLINE In collaboration with The last few years have seen a fundamental change in the way people consume information, interact with each other and communicate with brands. The digital world is no longer fiction or future, but reality for all of us and for all consumers across the globe. To become a successful business leader in today’s world, you need to have an in-depth understanding of what marketing means in the digital age, how to build a brand that your customers can connect with and achieve your business goals in the process. If you are reading this, you may wish to upskill yourself in digital and build a network of digital enthusiastic leaders across the globe. Ronnie Screwvala Co-founder, With more than 800 years of history in educating leaders, University of Cambridge is one of the most prestigious universities in the world. Established in 1990, Cambridge Judge Business School has forged a reputation as a centre of rigorous thinking and high impact transformative education. The School works with every student and partner or client organisation at a deep level, identifying important problems and questions, challenging and coaching people to find answers, and creating new knowledge. Reflecting this consistency and mission to create impact, CJBS MBA Programme has been ranked 5th globally by Financial Times in 2017. With a proven record of educating global leaders, Cambridge Judge Business School Executive Education programmes are developed to help executives and organisations from both public and private sectors achieve operational excellence and results. CJBS' academic rigour and expertise in collaboration with UpGrad's online learning experience expertise, will make this program a deeply engaging journey for all of us. At Cambridge Judge Business School, we want to empower individuals to create impact on the world we work and live in. Dr. Kishore Sengupta Become part of this change. Director of Executive Education, Cambridge Judge Business School PROGRAM HIGHLIGHTS This program is designed to cover all vital aspects of Digital Marketing Strategies and it will make your learning journey enriching, engaging and professionally fulfilling. Quick highlights below. Global Senior Mentorship Feedback & Network & Live Projects Assessment Anytime, Anywhere Certificate on Local Industry Learning Completion Learnings Learn Network Master Learn concepts from the Network and collaborate Get profound experience Cambridge Judge with the best marketing in strategising, managing & Business School Faculty minds in the world executing digital campaigns Study real-life cases and get Be an integral part of through simulations, case insights from industry leaders meet-ups, group projects studies and projects from Facebook, HCL and peer to peer reviews Learn how to allocate budgets Technologies & more across Participate in exclusive and lead in the age of Digital India, SEA, UAE and beyond meetups in select cities Transformation Get the right mix between across the globe global faculty insights and local industry experience WHO IS THIS PROGRAM FOR? This program is designed for SENIOR MARKETING PROFESSIONALS: individuals who want to be a If you are an account manager, a brand/marketing part of the digital revolution. manager, or a category head, learn how you can If you aspire to learn integrate Digital Marketing and Traditional Marketing marketing in the modern to get best results for your campaigns. times from world's best faculty, network with global leaders in business & marketing and apply ENTREPRENEURS: these learnings to your business - then this course Understand how digital has transformed is what you are looking for. the way businesses reach out to their consumer and how you can achieve the best ROI on your investments. MANAGEMENT PROFESSIONALS: Understand the impact of the digital transformation on marketing and how to lead in these days PROGRAM CURRICULUM The program focuses on learning and applying digital strategies & solving real industry business challenges. DIGITAL CONSUMER BEHAVIOUR & THE DIGITAL LANDSCAPE Identify the user motivation to create a specific communication for your brand. Analyze how new-age digital technologies and consumer behaviour can impact your business MARKETING FRAMEWORK IN THE DIGITAL WORLD Design a marketing framework and begin with segmenting the market and eective targeting using STP methodology POSITIONING AND BRANDING IN THE DIGITAL WORLD Analyze the competition using porter's 5 force model; 3 Cs; 4Ps framework to come up with a strong branding & marketing strategy - DIGITAL MARKETING ESSENTIALS: SEARCH Strategise and supervise the execution of Search Engine Optimisation and Search Engine Marketing marketing plans, with a measurable impact on the business. Learn in depth how to leverage Google and other platforms DIGITAL MARKETING ESSENTIALS: ENGAGEMENT Build strategies to engage users via Social Media Marketing and Content Marketing to keep them hooked onto your brand. Learn in depth to leverage Facebook, LinkedIn, Twitter and other platforms DIGITAL MARKETING ESSENTIALS: NURTURING Nurture your leads with the help of Email Marketing, Remarketing, Display Marketing and Mobile Marketing to push your users along the consumer funnel DIGITAL ANALYTICS Identify the right data sets and metrics in order to eciently measure the impact of your campaigns. Leverage tools such as Google Analytics in order to create meaningful dashboards and learn how to analyse and adjust campaigns to maximise impact INTEGRATED MARKETING STRATEGY Integrate all your channels, business and marketing eorts together across branding and aware- ness, customer acquisition and nurturing as well as budgeting. Leverage all channels in order to create business impact MEET THE CAMBRIDGE FACULTY JAIDEEP PRABHU Professor of Marketing Cambridge Judge Business School Jaideep Prabhu is the Professor of Marketing, Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England. He is a member of the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Management Studies. He has consulted with or taught executives from ABN Amro, Bertelsmann AG, British Telecom, the UK's Department of Trade and Industry (DTI), IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone and Xerox among other organisations. SHASHA LU Lecturer Cambridge Judge Business School Shasha Lu is a University Lecturer in Marketing at Cambridge Judge Business School, where she teaches Digital Marketing and Strategic Brand Management to MBA students. Trained in both computer science and marketing, Shasha is passionate about combining the state-of-art machine learning and computer vision techniques with marketing models to gain better customer insights and improve business practice. Her research interests are in the area of Digital Advertising, Visual Product Design and Marketing, and Entertainment Marketing and Innovation. AHMED KHWAJA Reader Cambridge Judge Business School Ahmed Khwaja is a Reader at the Cambridge Judge Business School, and also a Visiting Faculty Fellow at the Yale Center for Customer Insights. His research interests include dynamic strategic games, consumer choice dynamics, asymmetric information & incomplete markets, and simulation based econometric methods. His research has been published in several leading journals including Marketing Science, RAND Journal of Economics, Journal of Econometrics and many more. INSIGHTS FROM INDUSTRY EXPERTS SAKHEE DHEER APURVA CHAMAIRA Head - Digital Marketing Head- Corporate Marketing Facebook APAC HCL FRANCESCO ORLANDINO KHURRAM HAMID Sr. Digital Marketing Manager - Chief Digital Ocer - Latin America Africa and Middle East Adidas Pfizer PROGRAM DETAILS PROGRAM DURATION 15 Weeks PROGRAM FEE $2,250 (inclusive of all taxes) Flexible Payment Options Available ELIGIBILITY Bachelor's degree in any field 2 years' experience in any field SELECTION PROCESS Application submission with a Statement of Purpose (SOP) to assess your fit for the program and its community of global leaders FOR ADMISSION Visit: https://upgrad.com/digital-strategies/ Email: [email protected] For further details, contact: MARIUS WESTHOFF Vertical Head [email protected] PARTH SANGHVI Chief Admissions Counsellor [email protected] COMPANY INFORMATION CONTACT INFORMATION UpGrad Education Private Limited Website: www.upgrad.com Nishuvi, 75, Dr. Annie Besant Road, E-mail: [email protected] Worli, Mumbai – 400018 Phone No: +91 22 6156 2111 / 22 6156 2153.
Load more

Recommended publications
  • Download the Program Brochure
    Cambridge Executive Education Programme Cambridge, UK ASEAN Global Leadership Development Programme 10th–15th April, 2011 “Shaping Our Future in The New Global Economy” FOREWORD FOREWORD From the Director of Cambridge From the Programme Director, Executive Education Cambridge Executive Education Cambridge Executive Education is delighted to be working with Pembangunan Unlike many other management and leadership courses, this programme Sumber Manusia Berhad and SRW&Co. for the Cambridge ASEAN Global provides an unique opportunity to look beyond the usual business functions Leadership Programme 2011; we deeply value our relationship with Malaysia and operational issues and to step back and consider how we can proactively and look forward to a fruitful collaboration. reshape the future of our businesses and Indonesia’s regional and global role in the next phase of development. Carefully tailored to meet the needs of South East Asia’s leading executives, this programme combines the topical knowledge and industry experience From this programme, delegates can expect to take away: of the University of Cambridge’s world-class faculty, with an interactive and • New awareness and perspectives on these fundamental changes collaborative teaching style to maximise the ongoing benefits of your learning • Frameworks that help managers lay out the options for their companies experience. and develop alternative paths forward • Renewed ideas and ambitions for shaping the future We hope that will find beneficial and enjoyable the varied and stimulating • Enhanced capabilites for leading in the new global economy © Judge Business School programme that we have put together for you. © Judge Business School Professor Peter Williamson Dr Lawrence Abeln From the Chief Executive of From the Chairman and Partner Pembangunan Sumber Manusia Berhad (PSMB) of SRW&Co.
    [Show full text]
  • Symposium on Innovation and Inclusive Growth 20-21 March 2014 Biographies 1
    Symposium on Innovation and Inclusive Growth 20-21 March 2014 Biographies 1 SYMPOSIUM ON INNOVATION AND INCLUSIVE GROWTH March 20th-21st, 2014 Paris, France Biographies Dr. Natalia Agapitova - Coordinator for the Development Marketplace Program, World Bank. Dr. Natalia Agapitova is the Coordinator for the Development Marketplace Program at the World Bank. She has worked extensively with operational and analytical aspects of innovation and social entrepreneurship since 1997, including twelve years at the World Bank. During her work at the World Bank, Natalia has played a key role in advising countries in the Middle East, Eastern Europe, South America and South Asia on how to build science, technology and innovation capacity. Natalia also worked on a broad range of issues related to capacity development and results agenda, and is one of the main authors of the Capacity Development and Results Framework that is used by World Bank teams and clients for design and M&E of capacity development programs. Natalia has recently joined the new Innovation Department at WBI as coordinator of the Innovation Policy Program. She has published numerous papers on economic development. She holds a Ph.D. in Economics from the University of Poitiers. Dr. Eduardo Bitran – Professor of Science and Engineering, University Adolfo Ibáñez, Chile. Dr. Eduardo Bitran currently serves as Director of Development at the Faculty of Engineering and Science at the University Adolfo Ibáñez. In addition to his role as professor at the University Adolfo Ibáñez, Bitran performs consulting work for the World Bank, the Inter- American Development Bank, the IMF and OECD Dialogue on Growth as well as innovation policy issues, regulation, finance and private investment infrastructure.
    [Show full text]
  • Navi Radjou Is a Silicon Valley-Based Innovation and Leadership Thinker Who Advises Senior Executives Worldwide on Breakthrough Growth Strategies
    Navi Radjou is a Silicon Valley-based innovation and leadership thinker who advises senior executives worldwide on breakthrough growth strategies. A Fellow at Cambridge Judge Business School, Navi has served on the World Economic Forum’s Global Agenda Council on Design Innovation and contributes to Harvard Business Review online. In 2013, Navi won the prestigious Thinkers50 Innovation Award – given to a management thinker who is re-shaping the way we think about and practise innovation. He delivered a talk at TED Global 2014 on frugal innovation. Navi co-authored the international bestsellers Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth and From Smart To Wise. He is a sought-after keynote speaker who is widely quoted in international media. An Indian-born French national, Navi lives in Palo Alto, California. Jaideep Prabhu is Professor of Marketing and Jawaharlal Nehru Professor of Indian Business at Judge Business School, University of Cambridge. He has a BTech from IIT Delhi and a PhD from the University of Southern California. Jaideep has been published in leading international journals and his work has been profiled on BBC News24, BBC Radio 4, BBC World Service, Bloomberg BusinessWeek, The Economic Times, The Economist, the Financial Times, Le Monde, MIT Sloan Management Review, the New York Times and The Times. He has consulted for or taught executives from Bertelsmann, Barclays, BP, BT, GE, IBM, ING Bank, the NHS, Nokia, Philips, Roche, Shell, Siemens, Vodafone and Xerox, among others. He is co-author of the business bestseller Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. Frugal Innovation.indd 1 17/11/2014 16:53 Praise for Frugal Innovation Long practised in developing nations out of sheer necessity, frugal innovation is now becoming a strategic business imperative in developed economies, where consumers demand affordable and sustainable products.
    [Show full text]
  • Jaideep Prabhu
    Jaideep Prabhu ADDRESS Trumpington Street Phone: +44 (0) 1223 765468 Cambridge CB2 1AG Fax: +44 (0) 1223 339701 United Kingdom email: [email protected] EXPERIENCE Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director, Cambridge Centre for India and Global Business, Judge Business School, University of Cambridge, September 2008 to Present. Fellow of Clare College, University of Cambridge, April 2009 to Present. Professor of Marketing, Tanaka Business School, Imperial College London, 2004 to 2008. Director of Research, September 2007 to May 2008. Advanced Institute of Management (AIM) Innovation Fellow, 2007-2009. University Senior Lecturer in Marketing, Judge Institute of Management, University of Cambridge, 2002 to 2004. University Lecturer in Marketing, Judge Institute of Management, University of Cambridge, 1999 to 2002. Director of Studies, Management Studies, Fitzwilliam College and Clare College, 1999 to 2004. Assistant Professor and Fellow at Center for Economic Research, Tilburg University, 1996 to 1999 . Visiting Assistant Professor, University of California Los Angeles, 1995-1996. EDUCATION Ph.D. in Business Administration. Fall 1990 to August 1995 University of Southern California Bachelor of Technology. August 1985 to May 1989 Indian Institute of Technology, New Delhi RESEARCH INTERESTS General: Marketing, Strategy, International Business Specific: Innovation, Organizational Learning, Competitive Interaction 1 PAPERS PUBLISHED OR ACCEPTED “Films as source of everyday life and energy use: A case of Indian cinema,” with Sunikka-Blank, Minna, Ronita Bardhan, Janina Schupp, and Francois Penz. Energy Research & Social Science 69 (2020): 101655. “Managing dilemmas of resource mobilization through jugaad: A multi‐method study of social enterprises in Indian healthcare,” with Agarwal, Nivedita, Ronika Chakrabarti, and Alexander Brem.
    [Show full text]
  • ASEAN GLOBAL LEADERSHIP PROGRAMME 15Th - 19Th October 2018, Cambridge, UK “Transforming ASEAN Organizations: the Leadership Imperative” FOREWORD
    ASEAN GLOBAL LEADERSHIP PROGRAMME 15th - 19th October 2018, Cambridge, UK “Transforming ASEAN Organizations: The Leadership Imperative” FOREWORD Harold Chee Academic Programme Director From the Programme Director of Cambridge Judge Business School Executive Education A major challenge for leaders today is the lack of time to think and do things differently and yet their organisations need to transform in the face of radical environmental changes. Top management need to empower the organisation and engage in exploring new ideas and business practices by developing an innovative and learning culture. This lies at the very core of the design of our unique programme where participants can experience some of the cutting-edge thinking from distinguished Cambridge Judge Business School faculty and contributors situated in one of the world’s most prestigious research universities; with a reputation as a center for rigorous thinking and high impact transformative education. The School is in the business of the transformation of individuals, of organisations and society and brings knowledge to specific business situations to turn thinking into action. The programme is designed for senior executives and addresses some of the issues of leading in a complex and disruptive business environment. The programme will explore global economic trends and its impact on ASEAN and the EU, Brexit and what we can learn from the EU crisis; current thinking on innovative disruptions and how to make your organisation innovative; visits to local innovative companies in the Cambridge ‘Silicon Valley’ to understand how they develop and sustain an entrepreneurial and innovative culture in times of rapid change; understanding the relationship between great leaders and emotional intelligence; focus on the use of the digital medium of understanding social media for brand building; how to create and renew winning business models; finally an insight and future trends in finance and their disruptive influence on the financial sector.
    [Show full text]
  • Jaideep Prabhu
    Jaideep Prabhu ADDRESS Trumpington Street Phone: +44 (0) 1223 765468 Cambridge CB2 1AG Fax: +44 (0) 1223 339701 United Kingdom email: [email protected] EXPERIENCE Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director, Cambridge Centre for India and Global Business, Judge Business School, University of Cambridge, September 2008 to Present. Fellow of Clare College, University of Cambridge, April 2009 to Present. Professor of Marketing, Tanaka Business School, Imperial College London, 2004 to 2008. Director of Research, September 2007 to May 2008. Advanced Institute of Management (AIM) Innovation Fellow, 2007-2009. University Senior Lecturer in Marketing, Judge Institute of Management, University of Cambridge, 2002 to 2004. University Lecturer in Marketing, Judge Institute of Management, University of Cambridge, 1999 to 2002. Director of Studies, Management Studies, Fitzwilliam College and Clare College, 1999 to 2004. Assistant Professor and Fellow at Center for Economic Research, Tilburg University, 1996 to 1999 . Visiting Assistant Professor, University of California Los Angeles, 1995-1996. EDUCATION Ph.D. in Business Administration. Fall 1990 to August 1995 University of Southern California Bachelor of Technology. August 1985 to May 1989 Indian Institute of Technology, New Delhi RESEARCH INTERESTS General: Marketing, Strategy, International Business Specific: Innovation, Organizational Learning, Competitive Interaction 1 PAPERS PUBLISHED OR ACCEPTED “Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies,” with Sven Molner and Manjit S. Yadav, Journal of Marketing, 2018: 1-25. “Marketing to the poor: an institutional model of exchange in emerging markets,” with Paul Tracey and Magda Hassan, AMS Review, 2017: 1-22.
    [Show full text]
  • Download PDF Sample Chapter
    Radjou f00.tex V1 - 01/24/2012 5:26 P.M. Page i Praise for Jugaad Innovation ‘‘We are entering an age when humanity’s grand challenges are being solved by a new generation of ‘do-it-yourself’ innovators employing jugaad-style thinking. Today the entrepreneurial spirit of your very own employees, customers, and partners—empowered by new technologies—can literally change the world. X PRIZE has proven the value of jugaad by leveraging this bottom-up approach of ‘better, faster, cheaper’ to the point of sending a man into space for a fraction of what NASA spends. This compelling new book, Jugaad Innovation, articulates how you can start to accomplish amazing things on a shoestring. It is a vital read.’’ —Peter H. Diamandis, founder and chairman, X PRIZE Foundation ‘‘Jugaad Innovation throws cold water in the faces of CEOs, reminding them of the immense power of grass-roots, do-it-yourself, cheap, quick, simple innovation. This is one of the most important lessons that emerging markets are teaching the West.’’ —George F. Colony, CEO, Forrester Research ‘‘Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of ‘frugal engineering,’ then provides practical tips on how Western companies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21st century business leaders.’’ —Carlos Ghosn, CEO, Renault-Nissan ‘‘The authors have it right: highly structured innovation processes can’t deliver all the breakthroughs required by today’s ‘speed of business.’ What’s called for are new practices that work with—not against—the forces that drive our hypercompetitive world.
    [Show full text]
  • Frugal Innovation'
    Yi in partnership with CII and Hachette organized the 1st national learning series for the year 2015-16 on the topic, 'Frugal Innovation'. Wiki tells us that Frugal Innovation or Frugal Engineering is the process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good, such as a car or phone, in order to sell it in developing countries. Designing products for such countries may also call for an increase in durability and, when selling the products, reliance on unconventional distribution channels. In the global business landscape, increasingly dened by trends such as the sharing economy and the maker movement, companies the world over are facing pressure from consumers, employees, and governments to create and deliver rst-rate, affordable and sustainable products and services using less energy, less capital and less time. This has led to the development of a new model for business success: FRUGAL INNOVATION or the ability to do more and better with less. Navi Radjou and Jaideep Prabhu, Authors of the book 'FRUGAL INNOVATION – HOW TO DO BETTER WITH LESS' were the main speakers in this national learning series which also had senior industrialists and thought leaders join with them for panel discussion across the cities of New Delhi, Chennai, Bengaluru, Hyderabad and Coimbatore. In this seminal book on a revolutionary worldwide phenomenon, innovation experts Navi Radjou and Jaideep Prabhu chronicle the rise of a frugal economy in the US, Europe and Japan and show how the world's top companies across sectors; American Express, Ford, GE, IBM, Levi Strauss, Marks & Spencer, Novartis, Pearson, PepsiCo, Renault-Nissan, Siemens and Unilever – are achieving great success by embedding frugality into their business models and corporate culture.
    [Show full text]
  • Stuart Raynor, JA Kemp
    RMATIO FO UA N N CT L P I E R E L O L P G E E D T R I N T R I Y B & M A C MEETING TM 1st Cambridge Information & Intellectual Property Meeting 13th July 2016 Homerton College Conference Centre Hills Road, Cambridge CB2 8PH PROGRAMME SPEAKERS Jaideep Prabhu, Judge Business School Frugal innovation: How to do more (and better) with less Over 4 billion people around the world, most of them in developing countries, live outside the formal economy and face significant unmet needs in core areas such as 1:30pm Registration, tea/coffee – Exhibition health, education, energy, food, and financial services. For years this large population was either the target of aid or was left to the mercy of governments. More recently, 2 pm Introduction and Welcome however, private sector firms, both large and small, have begun to see the bottom of the Stuart Newbold (Chair) pyramid as a market opportunity and have begun to design market-based solutions to meet unmet needs. 2:05pm Frugal innovation: How to do more (and better) with less Meanwhile in the developed world, declining real incomes and government spending, accompanied by Jaideep Prabhu, Judge Business School greater concerns about the environment, are making consumers both value and values conscious. Further, more and more people in the West are empowered to do with limited resources what only large 2:35pm IP for technology startups firms could do in the past. Ubiquitous tools and technologies such as smart phones, cloud computing, Stuart Raynor, J A Kemp 3D printers, crowdfunding, and social media, have given rise to grassroots innovation and entrepreneurship exemplified by the maker movement and the sharing economy.
    [Show full text]
  • Jugaad Innovation
    Radjou f00.tex V2 - 02/13/2012 6:09 P.M. Page i Praise for Jugaad Innovation ‘‘We are entering an age when humanity’s grand challenges are being solved by a new generation of ‘do-it-yourself’ innovators employing jugaad-style thinking. Today the entrepreneurial spirit of your very own employees, customers, and partners—empowered by new technologies—can literally change the world. X PRIZE has proven the value of jugaad by leveraging this bottom-up approach of ‘better, faster, cheaper’ to the point of sending a man into space for a fraction of what NASA spends. This compelling new book, Jugaad Innovation, articulates how you can start to accomplish amazing things on a shoestring. It is a vital read.’’ —Peter H. Diamandis, founder and chairman, X PRIZE Foundation ‘‘Jugaad Innovation throws cold water in the faces of CEOs, reminding them of the immense power of grassroots, do-it-yourself, cheap, quick, simple innovation. This is one of the most important lessons that emerging markets are teaching the West.’’ —George F. Colony, CEO, Forrester Research ‘‘Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of ‘frugal engineering,’ then provides practical tips on how Western companies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21st century business leaders.’’ —Carlos Ghosn, CEO, Renault-Nissan ‘‘The authors have it right: highly structured innovation processes can’t deliver all the breakthroughs required by today’s ‘speed of business.’ What’s called for are new practices that work with—not against—the forces that drive our hypercompetitive world.
    [Show full text]
  • Frugal Innovation Allows Companies to Do Exactly That
    BUSINESS FASTER. BETTER. CHEAPER. Business is changing. Using limited resources to get high-quality products to market quickly is now vital to long-term success – and frugal innovation allows companies to do exactly that. This cutting-edge guide by award-winning innovation thinkers Navi Radjou and Jaideep Prabhu lays out the key principles, perspectives and techniques behind the movement that is revolutionising business and reshaping management thinking globally. Packed with over 50 case studies and specific recommendations for R&D, opera- tions, HR, sales and marketing and more, Frugal Innovation offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Frugal Innovation is a masterclass in the art of doing more with less. INNOVATION ‘Requiredreadingforexecutiveswhowanttogettomarketfasterandmoreefficiently while delivering what customers want’. Beth Comstock, Senior Vice President andChiefMarketingOfficer,GE ‘ Frugal innovation is now becoming a strategic business imperative in developed economies, where consumers demand affordable and sustainable products. No businessleaderinthe21stcenturycanignoretheparadigmshiftfullydescribed in this book’. CarlosGhosn,ChairmanandCEO,Renault-NissanAlliance ‘Radjou and Prabhu demonstrate that frugal innovation is one of the most critical emergingmodelsofvaluecreationforbothbusinessesandthecustomersthey serve’. IndraK.Nooyi,chairmanandCEO,PepsiCo,Inc. JAIDEEP PRABHU JAIDEEP NAVI RADJOU RADJOU NAVI ‘InsightfullyarticulateshowWesterncompaniescanevolvetocaptureopportuni-
    [Show full text]
  • ASEAN Global Leadership Programme
    ASEAN GLOBAL LEADERSHIP PROGRAMME 5th - 10th May, 2013 “Shaping Our Future in the New Global Economy” www.srwasia.com 3 / ASEAN: GLOBAL LEADERSHIP PROGRAMME FOREWORD 4 / ASEAN GLOBAL LEADERSHIP PROGRAMME FROM THE DIRECTOR OF CAMBRIDGE EXECUTIVE EDUCATION, UNIVERSITY OF CAMBRIDGE JUDGE BUSINESS SCHOOL Cambridge Executive Education, Cambridge Judge Business School, is delighted to be working once again with the ASEAN Global Leadership Programme. We look forward to delivering a bespoke learning experience, bringing together our faculty and practitioner network to meet the specialised needs of the ASEAN Global Leadership Programme students. With its suite of carefully designed teaching sessions, this programme will provide you with the opportunity to explore together the latest research and thinking, gaining new knowledge to optimise your studies and business effectiveness. It will be our pleasure to welcome you to the University of Cambridge for what promises to be an inspiring, © Cambridge Judge Business School enriching and enjoyable executive education programme. Dr Jan Stiles FROM THE PROGRAMME DIRECTOR, CAMBRIDGE EXECUTIVE EDUCATION Unlike many other management and leadership courses, this programme provides a unique opportunity to look beyond the usual business functions and operational issues and to step back and consider how we can proactively reshape the future of our businesses and ASEAN’s regional and global role in the next phase of development. Successful leaders need to be able see beyond operational issues and the current volatility, to recognise fundamental forces that are relentlessly transforming the world and to consider how to respond to them. This lies at the very core of the design of our unique programme.
    [Show full text]