EXECUTIVE PROGRAM IN DIGITAL MARKETING STRATEGIES 15 WEEKS | ONLINE In collaboration with The last few years have seen a fundamental change in the way people consume information, interact with each other and communicate with brands. The digital world is no longer fiction or future, but reality for all of us and for all consumers across the globe. To become a successful business leader in today’s world, you need to have an in-depth understanding of what marketing means in the digital age, how to build a brand that your customers can connect with and achieve your business goals in the process. If you are reading this, you may wish to upskill yourself in digital and build a network of digital enthusiastic leaders across the globe. Ronnie Screwvala Co-founder, With more than 800 years of history in educating leaders, University of Cambridge is one of the most prestigious universities in the world. Established in 1990, Cambridge Judge Business School has forged a reputation as a centre of rigorous thinking and high impact transformative education. The School works with every student and partner or client organisation at a deep level, identifying important problems and questions, challenging and coaching people to find answers, and creating new knowledge. Reflecting this consistency and mission to create impact, CJBS MBA Programme has been ranked 5th globally by Financial Times in 2017. With a proven record of educating global leaders, Cambridge Judge Business School Executive Education programmes are developed to help executives and organisations from both public and private sectors achieve operational excellence and results. CJBS' academic rigour and expertise in collaboration with UpGrad's online learning experience expertise, will make this program a deeply engaging journey for all of us. At Cambridge Judge Business School, we want to empower individuals to create impact on the world we work and live in. Dr. Kishore Sengupta Become part of this change. Director of Executive Education, Cambridge Judge Business School PROGRAM HIGHLIGHTS This program is designed to cover all vital aspects of Digital Marketing Strategies and it will make your learning journey enriching, engaging and professionally fulfilling. Quick highlights below. Global Senior Mentorship Feedback & Network & Live Projects Assessment Anytime, Anywhere Certificate on Local Industry Learning Completion Learnings Learn Network Master Learn concepts from the Network and collaborate Get profound experience Cambridge Judge with the best marketing in strategising, managing & Business School Faculty minds in the world executing digital campaigns Study real-life cases and get Be an integral part of through simulations, case insights from industry leaders meet-ups, group projects studies and projects from Facebook, HCL and peer to peer reviews Learn how to allocate budgets Technologies & more across Participate in exclusive and lead in the age of Digital India, SEA, UAE and beyond meetups in select cities Transformation Get the right mix between across the globe global faculty insights and local industry experience WHO IS THIS PROGRAM FOR? This program is designed for SENIOR MARKETING PROFESSIONALS: individuals who want to be a If you are an account manager, a brand/marketing part of the digital revolution. manager, or a category head, learn how you can If you aspire to learn integrate Digital Marketing and Traditional Marketing marketing in the modern to get best results for your campaigns. times from world's best faculty, network with global leaders in business & marketing and apply ENTREPRENEURS: these learnings to your business - then this course Understand how digital has transformed is what you are looking for. the way businesses reach out to their consumer and how you can achieve the best ROI on your investments. MANAGEMENT PROFESSIONALS: Understand the impact of the digital transformation on marketing and how to lead in these days PROGRAM CURRICULUM The program focuses on learning and applying digital strategies & solving real industry business challenges. DIGITAL CONSUMER BEHAVIOUR & THE DIGITAL LANDSCAPE Identify the user motivation to create a specific communication for your brand. Analyze how new-age digital technologies and consumer behaviour can impact your business MARKETING FRAMEWORK IN THE DIGITAL WORLD Design a marketing framework and begin with segmenting the market and eective targeting using STP methodology POSITIONING AND BRANDING IN THE DIGITAL WORLD Analyze the competition using porter's 5 force model; 3 Cs; 4Ps framework to come up with a strong branding & marketing strategy - DIGITAL MARKETING ESSENTIALS: SEARCH Strategise and supervise the execution of Search Engine Optimisation and Search Engine Marketing marketing plans, with a measurable impact on the business. Learn in depth how to leverage Google and other platforms DIGITAL MARKETING ESSENTIALS: ENGAGEMENT Build strategies to engage users via Social Media Marketing and Content Marketing to keep them hooked onto your brand. Learn in depth to leverage Facebook, LinkedIn, Twitter and other platforms DIGITAL MARKETING ESSENTIALS: NURTURING Nurture your leads with the help of Email Marketing, Remarketing, Display Marketing and Mobile Marketing to push your users along the consumer funnel DIGITAL ANALYTICS Identify the right data sets and metrics in order to eciently measure the impact of your campaigns. Leverage tools such as Google Analytics in order to create meaningful dashboards and learn how to analyse and adjust campaigns to maximise impact INTEGRATED MARKETING STRATEGY Integrate all your channels, business and marketing eorts together across branding and aware- ness, customer acquisition and nurturing as well as budgeting. Leverage all channels in order to create business impact MEET THE CAMBRIDGE FACULTY JAIDEEP PRABHU Professor of Marketing Cambridge Judge Business School Jaideep Prabhu is the Professor of Marketing, Jawaharlal Nehru Professor of Business and Enterprise at the Judge Business School at the University of Cambridge, England. He is a member of the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing and the Journal of Management Studies. He has consulted with or taught executives from ABN Amro, Bertelsmann AG, British Telecom, the UK's Department of Trade and Industry (DTI), IBM, ING Bank, Nokia, Philips, Roche, Shell, Vodafone and Xerox among other organisations. SHASHA LU Lecturer Cambridge Judge Business School Shasha Lu is a University Lecturer in Marketing at Cambridge Judge Business School, where she teaches Digital Marketing and Strategic Brand Management to MBA students. Trained in both computer science and marketing, Shasha is passionate about combining the state-of-art machine learning and computer vision techniques with marketing models to gain better customer insights and improve business practice. Her research interests are in the area of Digital Advertising, Visual Product Design and Marketing, and Entertainment Marketing and Innovation. AHMED KHWAJA Reader Cambridge Judge Business School Ahmed Khwaja is a Reader at the Cambridge Judge Business School, and also a Visiting Faculty Fellow at the Yale Center for Customer Insights. His research interests include dynamic strategic games, consumer choice dynamics, asymmetric information & incomplete markets, and simulation based econometric methods. His research has been published in several leading journals including Marketing Science, RAND Journal of Economics, Journal of Econometrics and many more. INSIGHTS FROM INDUSTRY EXPERTS SAKHEE DHEER APURVA CHAMAIRA Head - Digital Marketing Head- Corporate Marketing Facebook APAC HCL FRANCESCO ORLANDINO KHURRAM HAMID Sr. Digital Marketing Manager - Chief Digital Ocer - Latin America Africa and Middle East Adidas Pfizer PROGRAM DETAILS PROGRAM DURATION 15 Weeks PROGRAM FEE $2,250 (inclusive of all taxes) Flexible Payment Options Available ELIGIBILITY Bachelor's degree in any field 2 years' experience in any field SELECTION PROCESS Application submission with a Statement of Purpose (SOP) to assess your fit for the program and its community of global leaders FOR ADMISSION Visit: https://upgrad.com/digital-strategies/ Email: [email protected] For further details, contact: MARIUS WESTHOFF Vertical Head [email protected] PARTH SANGHVI Chief Admissions Counsellor [email protected] COMPANY INFORMATION CONTACT INFORMATION UpGrad Education Private Limited Website: www.upgrad.com Nishuvi, 75, Dr. Annie Besant Road, E-mail: [email protected] Worli, Mumbai – 400018 Phone No: +91 22 6156 2111 / 22 6156 2153.