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Tv | Radios | Digital | Events | Studios | Mobile | Magazine 2 01 TV | RADIOS | DIGITAL | EVENTS | STUDIOS | MOBILE | MAGAZINE 2 01. CORPORATE 04 04. DIGITAL 29 02. TV NETWORKS 12 05. EVENTS 35 3 03. RADIOS 25 06. OTHER ACTIVITIES 41 WE ARE TRI- CONTINENTAL. WE ARE FROM BROOKLYN, LONDON, LAGOS, 4 KINGSTON. WE ARE GLOBAL BY NATURE. #1 GLOBAL BRAND OF AFRO- URBAN MUSIC & ENTERTAINMENT TRACE offers the most engaging, innova- tive, disruptive, edgy, chic and narrative driven brand and digital content related to afro-urban entertainment. TRACE owns and operates 21 pay TV chan- nels, 6 FM radio stations, over 30 digital and mobile services, and develops content pro- duction and syndication activities reaching 01. 60M paid subscribers and 200M viewers, 5 listeners and mobile users in 160 countries. TRACE is already the leading youth media brand in Sub-Saharan Africa and the signa- ture afro-urban media brand in France, the CORPORATE Caribbean and the Indian Ocean. With in-house development, production, financing, media, digital, distribution and branding capabilities, combined with the subversive spirit of independent creators, TRACE collaborates with both emerging and established talents to generate pre- mium afro-urban content and leading di- gital platforms for a potential captive au- dience of 400M super fans in its 7 priority markets: Africa, France, UK, USA/Canada, Brazil, Caribbean and Indian Ocean. 01 — CORPORATE OLIVIER LAOUCHEZ CO-FOUNDER, ENTERTAIN, CHAIRMAN & CEO, EMPOWER TRACE GROUP & ENGAGE. 6 Launched in 2003, following the acquisition of the eponym print magazine published in New York, TRACE has built a leading brand and media group dedicated to afro-urban music and entertainment. TRACE engages with a global community for those who see their afro-urban culture not as a passing interest but as a core component of who they are and how they define themselves. My mission is to make sure that our fans constantly — if not reflexively — engage with TRACE multi-platform networks on a daily basis and enjoy a premium user experience. 01 — CORPORATE PERFORMANCES 60 M 160 200 M PAY TV COUNTRIES AUDIENCE OF SUBSCRIBERS MULTICULTURAL MILLENNIALS 9 8 31 7 LANGUAGES TV FORMATS RADIOS AVAILABLE ON AVAILABLE ON 6 FM AND TV CHANNELS 21 DIFFERENT FEEDS 25 DIGITAL 330 K 5 M+ 1.2 M ENTRIES IN FANS ON SUBSCRIBERS TO TRACE MUSIC STAR SOCIAL MEDIA TRACE MOBILE COMPETITION SERVICE IN SOUTH AFRICA 01 — CORPORATE TRACE has designed a comprehensive ACTIVITIES 360° branded environment to engage with its audience, anytime, anywhere, & BRANDS / GROUP BRAND on any device. 8 PAY TV NETWORKS MAGAZINE RADIOS DIGITAL / APPS 01 — CORPORATE EVENTS MOBILE FILMS 9 01 — CORPORATE CORPORATE FOOTPRINT TRACE IS PRESENT LOCALLY IN: BENIN BURKINA FASO CAMEROON CONGO DRC FRANCE FRENCH GUIANA GABON GHANA GUADELOUPE HAITI HONG KONG IVORY COAST KENYA 10 MARTINIQUE MAURITIUS NIGER NIGERIA REUNION ISLAND SENEGAL SOUTH AFRICA TANZANIA UK USA STAFF SHAREHOLDERS The TRACE team consists of over 150 TRACE is 25% owned by its co-founder, professionals from 40 different coun- chairman and CEO, Olivier Laouchez tries with unique skills and expertise. and by TRACE senior management and 75% owned by Modern Times Group, a leading Swedish digital entertainment provider. 01 — CORPORATE MISSIONS & VALUES TRACE LEGACY PROVIDES A UNIQUE STREET CREDIBILITY. OUR DNA IS ROOTED IN THE URBAN POWERFUL, GLOBAL URBAN PASSIONATE CULTURE THAT IS DRIVING RESPECTFUL MULTICULTURAL YOUTH CHIC TRENDS. COOL MOANA LUU DISRUPTIVE CHIEF CREATIVE & MARKETING COMMITTED OFFICER, TRACE GROUP ENTERTAINING 11 VANGUARD ASPIRATIONAL CORPORATE SOCIAL RESPONSIBILITY: With our distinctive TRACE touch, we TRACE’s community is cool, passio- TRACE has launched the TRACE Foun- speak to our audience about topics nate, and bright. It’s our driving force dation for Youth Success as its CSR they love: music, fashion, sports, televi- and our mission to give them a voice, initiative to support multicultural ta- sion, cinema, art, design and so much allowing them to express themselves. lents that have difficulties in accessing more. TRACE developed an innovative Our goal is to highlight emerging ta- funding, exposure and distribution suite of digital networks and services to lents and to help them create their own for their audiovisual/digital work. The help content creators engage with their urban legacy. talents — identified by the TRACE audience and monetize their products. Foundation — benefit from long term support from TRACE. WE ARE A LEGION. OUR NATION KNOWS NO 12 BORDERS. OUR TRUE NATION IS THE DIASPORA. 21 TV FEEDS IN 9 LANGUAGES TRACE has created 7 music TV formats available in 21 TV feeds and one entertainment channel exclusively dedicated to sports celebrities. 02.TV The diversity of TRACE TV feeds caters to the needs of TRACE’s 13 audience in search of a global view on urban culture as well as localized content. Each year, our TV channels receive multiple awards all over NETWORKS the world. 60 MILLION PAY TV SUBSCRIBERS 02 — TV NETWORKS DISTRIBUTION PARTNERS TRACE TV channels are distributed in 160 countries via 220 carriage deals with leading cable, satellite, DSL, mobile and OTT operators. 14 AMERICAS EUROPE, MIDDLE EAST AND AFRICA ASIA-PACIFIC TRACE TV networks ANIK F3 ASTRA 1G EUTELSAT 16A SES4 ABS 2 are available on EUTELSAT 117 ASTRA 1N EUTELSAT 36B SES5 INTELSAT 19 27 satellites. INTELSAT 21 EUTELSAT 5WA HISPASAT 1C/E THOR 5 INTELSAT 18 INTELSAT 903 EUTELSAT 7A HOT BIRD 13C TURKSAT 4A NSS9 SKY MEXICO 1 EUTELSAT 8 WB INTELSAT 20 SES 7 EUTELSAT 9A NILESAT 201 TELSTAR 18 02 — TV NETWORKS LINEAR TV NETWORKS #1 URBAN #1 TROPICAL #1 AFRICAN MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL 15 #1 AFRO-LUSOPHONE #1 NIGERIAN & GHANAIAN #1 EAST AFRICAN MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL #1 GOSPEL #1 SPORT CELEBRITY #1 INDIAN OCEAN MUSIC CHANNEL CHANNEL MUSIC CHANNEL COMING SOON 02 — TV NETWORKS BEYONCÉ 16 LAUNCHED IN 2003 / #1 MUSIC CHANNEL IN 60 COUNTRIES / AUDIENCE AWARDS 3.2M FANS ON SOCIAL MEDIA / CORE: HIP-HOP 2010 to 2016 › GENERATION NEXT AWARD BROADCAST IN 150 COUNTRIES AND R&B FANS / for Coolest TV Channel and Coolest Music EXTENDED: 15-34 Y/O Channel in South Africa. WE LOVE TRACE Urban is the #1 Hip-hop, R&B 2012 › EFFIE AWARD for Most Efficient Advert. and Rhythmic Top 40 music channel. 2012 › WEBBY AWARD for Best Viral Video. It showcases the best videos from 2009 › GENERATION NEXT AWARD URBAN for Coolest Music Channel in South Africa. these three music genres as well as BROADCAST 2008 › HOT BIRD AWARD interviews, shows and documentaries 24/7 / 16:9 / HD & SD for Best Music Channel in Europe. MUSIC related to urban artists and culture. 5 DIFFERENT LOCALIZED FEEDS: FRANCE, SOUTHERN AFRICA, WWW.TRACEURBAN.TV FRENCH-SPEAKING LANGUAGES AFRICA, FRENCH OVERSEAS TERRITORIES, ENGLISH REST OF THE WORLD FRENCH 02 — TV NETWORKS PERLE LAMA 17 LAUNCHED IN 2009 / 6M VIEWERS IN THE WORLD / AUDIENCE LANGUAGES BROADCAST IN 31 COUNTRIES CORE: TROPICAL FRENCH / TRACE Tropical is the #1 music channel MUSIC LOVERS SPANISH EXTENDED: 15-49 Y/O CREOLE WE LOVE exclusively dedicated to tropical music. It features the best videos from Latin TROPICAL America, the Caribbean and Indian Ocean in various music genres (Salsa, Reggae, Reggaeton, Merengue, Bachata, Zouk, BROADCAST AWARDS MUSIC Zumba, Soca, Maloya, Sega…). TRACE 24/7 / 16:9 / HD & SD 2009 › HOT BIRD AWARD for Best Music Channel in Europe. Tropical also broadcasts concerts and documentaries on tropical music and WWW.TRACETROPICAL.TV cultures. 02 — TV NETWORKS WIZKID 18 LAUNCHED IN 2011 / #1 MUSIC CHANNEL IN FRENCH-SPEAKING AUDIENCE LANGUAGES AFRICA / LEADING MUSIC CHANNEL / CORE: AFRICAN ENGLISH IN ENGLISH-SPEAKING AFRICA MUSIC LOVERS / FRENCH OVER 20.6M VIEWERS WORLWIDE / EXTENDED: 15-49 Y/O VERNACULAR WE LOVE BROADCAST IN 56 COUNTRIES TRACE Africa is the #1 music channel dedi- AFRICAN cated to African music. It is the voice of the BROADCAST African artists with the best music videos 24/7 / 16:9 / HD & SD from all the beloved African music genres: MUSIC 2 DIFFERENT LOCALIZED Afro-pop, Coupé-décalé, Kwaito-house, FEEDS: FRANCE AND Afro-trap, Makossa, N’dombolo… TRACE FRENCH-SPEAKING AFRICA, WWW.TRACEAFRICA.TV Africa focuses on African music and culture ENGLISH-SPEAKING AFRICA. by showcasing concerts and features related to the best African artists. 02 — TV NETWORKS PEROLA 19 LAUNCHED IN 2014 / #1 MUSIC CHANNEL IN ANGOLA AUDIENCE AND MOZAMBIQUE / CORE: PORTUGUESE-SPEAKING 200M PORTUGUESE-SPEAKING URBAN MUSIC LOVERS / PEOPLE IN THE WORLD / EXTENDED: 20-49 Y/O A PAIXÃO BROADCAST IN 6 COUNTRIES “A Paixão Da Música” means “the passion for DA MÙSICA* music” in Portuguese. And that’s what TRACE BROADCAST Toca is all about. The best urban music videos 24/7 / 16:9 / SD * THE PASSION and content from Angola, Mozambique, Guinea FOR MUSIC Bissau, Brazil and Cape Verde. TRACE Toca spans all the music genres from these coun- tries including Kizomba, Kuduro, Zouk, Cabo LANGUAGE WWW.TRACETOCA.TV Love, Semba, Samba, Afro-house, Afro-pop... PORTUGUESE CREOLE 02 — TV NETWORKS DAVIDO 20 LAUNCHED IN 2016 / BROADCAST IN 44 COUNTRIES AUDIENCE LANGUAGES TRACE Naija is the only channel dedi- CORE: NIGERIAN AND ENGLISH cated to Nigerian and Ghanaian music. GHANAIAN MUSIC FANS / VERNACULAR WE LOVE EXTENDED: 15-34 Y/O FANS Artists from this region are taking the OF WEST AFRICAN MUSIC, world by storm and TRACE Naija reflects ARTISTS AND CULTURE AFROBEATS this reality. It showcases the best music videos of Afro-pop, Afro-beat, Afro Hip- hop, Hip-hop, R&B, Ragga and Dancehall, WWW.TRACENAIJA.TV as well as concerts and other shows BROADCAST related to Nigerian and Ghanaian artists 24/7 / 16:9 / SD and culture. 02 — TV NETWORKS SAUTI SOL 21 LAUNCHED IN 2016 / BROADCAST IN 44 COUNTRIES AUDIENCE BROADCAST "Twapenda mziki chem chem” means CORE: 15-49 Y/O EAST 24/7 / 16:9 / SD “We love hot and steamy music”.
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