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02. TV NETWORKS 12 05. EVENTS 35 3

03. RADIOS 25 06. OTHER ACTIVITIES 41 WE ARE TRI- CONTINENTAL. WE ARE FROM BROOKLYN, LONDON, LAGOS, 4 KINGSTON. WE ARE GLOBAL BY NATURE. #1 GLOBAL BRAND OF AFRO- URBAN MUSIC & ENTERTAINMENT

TRACE offers the most engaging, innovative, disruptive, edgy, chic and narrative driven brand and digital content related to afro-urban entertainment.

TRACE owns and operates 21 pay TV channels, 6 FM radio stations, over 30 digital and mobile services, and develops content production and syndication activities reaching 01. 60M paid subscribers and 200M viewers, 5 listeners and mobile users in 160 countries. TRACE is already the leading youth media brand in Sub-Saharan Africa and the signa- ture afro-urban media brand in France, the CORPORATE Caribbean and the Indian Ocean. With in-house development, production, financing, media, digital, distribution and branding capabilities, combined with the subversive spirit of independent creators, TRACE collaborates with both emerging and established talents to generate premium afro-urban content and leading digital platforms for a potential captive audience of 400M super fans in its 7 priority markets: Africa, France, UK, USA/Canada, Brazil, Caribbean and Indian Ocean. 01 — CORPORATE

OLIVIER LAOUCHEZ CO-FOUNDER, ENTERTAIN, CHAIRMAN & CEO, EMPOWER TRACE GROUP & ENGAGE.

Launched in 2003, following the acquisition of the eponym print magazine published in New York, TRACE has built a leading brand and media group dedicated to afro-urban music and entertainment. TRACE engages with a global community for those who see their afro-urban culture not as a passing interest but as a core component of who they are and how they define themselves. My mission is to make sure that our fans constantly — if not reflexively — engage with TRACE multi‑platform networks on a daily basis and enjoy a premium user experience. 01 — CORPORATE

PERFORMANCES

60 M 160 200 M PAY TV COUNTRIES AUDIENCE OF SUBSCRIBERS MULTICULTURAL MILLENNIALS

9 8 31 7 LANGUAGES TV FORMATS RADIOS AVAILABLE ON AVAILABLE ON 6 FM AND TV CHANNELS 21 DIFFERENT FEEDS 25 DIGITAL 330 K 5 M+ 1.2 M ENTRIES IN FANS ON SUBSCRIBERS TO TRACE MUSIC STAR SOCIAL MEDIA TRACE MOBILE COMPETITION SERVICE IN SOUTH AFRICA 01 — CORPORATE & BRANDS ACTIVITIES PAY TV NETWORKS on any device. audience,with its anytime, anywhere, 360° branded environment engage to TRACE acomprehensive designed has

GROUP / BRAND 8 01 — CORPORATE MAGAZINE RADIOS DIGITAL / APPS

EVENTS MOBILE

FILMS 9 01 — CORPORATE

CORPORATE FOOTPRINT TRACE IS PRESENT LOCALLY IN:

BENIN BURKINA FASO CAMEROON CONGO DRC FRANCE FRENCH GUIANA GABON GHANA GUADELOUPE HAITI HONG KONG IVORY COAST KENYA 10 MARTINIQUE MAURITIUS NIGER NIGERIA REUNION ISLAND SENEGAL SOUTH AFRICA TANZANIA UK USA STAFF SHAREHOLDERS The TRACE team consists of over 150 TRACE is 25% owned by its co‑founder, professionals from 40 different coun- chairman and CEO, Olivier Laouchez tries with unique skills and expertise. and by TRACE senior management and 75% owned by Modern Times Group, a leading Swedish digital entertainment provider. 01 — CORPORATE

MISSIONS & VALUES TRACE LEGACY PROVIDES A UNIQUE STREET CREDIBILITY. OUR DNA IS ROOTED IN THE URBAN POWERFUL, GLOBAL URBAN PASSIONATE CULTURE THAT IS DRIVING RESPECTFUL MULTICULTURAL YOUTH CHIC TRENDS. COOL MOANA LUU DISRUPTIVE CHIEF CREATIVE & MARKETING COMMITTED OFFICER, TRACE GROUP ENTERTAINING 11 VANGUARD ASPIRATIONAL CORPORATE SOCIAL RESPONSIBILITY: With our distinctive TRACE touch, we TRACE’s community is cool, passio- TRACE has launched the TRACE Foun- speak to our audience about topics nate, and bright. It’s our driving force dation for Youth Success as its CSR they love: music, fashion, sports, televi- and our mission to give them a voice, initiative to support multicultural ta- sion, cinema, art, design and so much allowing them to express themselves. lents that have difficulties in accessing more. TRACE developed an innovative Our goal is to highlight emerging ta- funding, exposure and distribution suite of digital networks and services to lents and to help them create their own for their audiovisual/digital work. The help content creators engage with their urban legacy. talents — identified by the TRACE audience and monetize their products. Foundation — benefit from long term support from TRACE. WE ARE A LEGION. OUR NATION KNOWS NO 12 BORDERS. OUR TRUE NATION IS THE DIASPORA. 21 TV FEEDS IN 9 LANGUAGES

TRACE has created 7 music TV formats available in 21 TV feeds and one entertainment channel exclusively dedicated to sports celebrities. 02.TV The diversity of TRACE TV feeds caters to the needs of TRACE’s 13 audience in search of a global view on urban culture as well as localized content. Each year, our TV channels receive multiple awards all over NETWORKS the world. 60 MILLION PAY TV SUBSCRIBERS 02 — TV NETWORKS

DISTRIBUTION PARTNERS

TRACE TV channels are distributed in 160 countries via 220 carriage deals with leading cable, satellite, DSL, mobile and OTT operators.

AMERICAS EUROPE, MIDDLE EAST AND AFRICA ASIA-PACIFIC

TRACE TV networks ANIK F3 ASTRA 1G EUTELSAT 16A SES4 ABS 2 are available on EUTELSAT 117 ASTRA 1N EUTELSAT 36B SES5 INTELSAT 19 27 satellites. INTELSAT 21 EUTELSAT 5WA HISPASAT 1C/E THOR 5 INTELSAT 18 INTELSAT 903 EUTELSAT 7A HOT BIRD 13C TURKSAT 4A NSS9 SKY MEXICO 1 EUTELSAT 8 WB INTELSAT 20 SES 7 EUTELSAT 9A NILESAT 201 TELSTAR 18 02 — TV NETWORKS

LINEAR TV NETWORKS

#1 URBAN #1 TROPICAL #1 AFRICAN MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL

#1 AFRO-LUSOPHONE #1 NIGERIAN & GHANAIAN #1 EAST AFRICAN MUSIC CHANNEL MUSIC CHANNEL MUSIC CHANNEL

#1 GOSPEL #1 SPORT CELEBRITY #1 INDIAN OCEAN MUSIC CHANNEL CHANNEL MUSIC CHANNEL

COMING SOON 02 — TV NETWORKS

BEYONCÉ

LAUNCHED IN 2003 / #1 MUSIC CHANNEL IN 60 COUNTRIES / AUDIENCE AWARDS 3.2M FANS ON SOCIAL MEDIA / CORE: HIP-HOP 2010 to 2016 › GENERATION NEXT AWARD BROADCAST IN 150 COUNTRIES AND R&B FANS / for Coolest TV Channel and Coolest Music EXTENDED: 15-34 Y/O Channel in South Africa. WE LOVE TRACE Urban is the #1 Hip‑hop, R&B 2012 › EFFIE AWARD for Most Efficient Advert. and Rhythmic Top 40 music channel. 2012 › WEBBY AWARD for Best Viral Video. It showcases the best videos from 2009 › GENERATION NEXT AWARD URBAN for Coolest Music Channel in South Africa. these three music genres as well as BROADCAST 2008 › HOT BIRD AWARD interviews, shows and documentaries 24/7 / 16:9 / HD & SD for Best Music Channel in Europe. MUSIC related to urban artists and culture. 5 DIFFERENT LOCALIZED FEEDS: FRANCE, SOUTHERN AFRICA, WWW.TRACEURBAN.TV FRENCH-SPEAKING LANGUAGES AFRICA, FRENCH OVERSEAS TERRITORIES, ENGLISH REST OF THE WORLD FRENCH 02 — TV NETWORKS

PERLE LAMA

LAUNCHED IN 2009 / 6M VIEWERS IN THE WORLD / AUDIENCE LANGUAGES BROADCAST IN 31 COUNTRIES CORE: TROPICAL FRENCH / TRACE Tropical is the #1 music channel MUSIC LOVERS SPANISH EXTENDED: 15-49 Y/O CREOLE WE LOVE exclusively dedicated to tropical music. It features the best videos from Latin TROPICAL America, the Caribbean and Indian Ocean in various music genres (Salsa, Reggae, Reggaeton, Merengue, Bachata, Zouk, BROADCAST AWARDS MUSIC Zumba, Soca, Maloya, Sega…). TRACE 24/7 / 16:9 / HD & SD 2009 › HOT BIRD AWARD for Best Music Channel in Europe. Tropical also broadcasts concerts and documentaries on tropical music and WWW.TRACETROPICAL.TV cultures. 02 — TV NETWORKS

WIZKID

LAUNCHED IN 2011 / #1 MUSIC CHANNEL IN FRENCH-SPEAKING AUDIENCE LANGUAGES AFRICA / LEADING MUSIC CHANNEL / CORE: AFRICAN ENGLISH IN ENGLISH-SPEAKING AFRICA MUSIC LOVERS / FRENCH OVER 20.6M VIEWERS WORLWIDE / EXTENDED: 15-49 Y/O VERNACULAR WE LOVE BROADCAST IN 56 COUNTRIES TRACE Africa is the #1 music channel dedi- AFRICAN cated to African music. It is the voice of the BROADCAST African artists with the best music videos 24/7 / 16:9 / HD & SD from all the beloved African music genres: MUSIC 2 DIFFERENT LOCALIZED Afro-pop, Coupé-décalé, Kwaito-house, FEEDS: FRANCE AND Afro-trap, Makossa, N’dombolo… TRACE FRENCH-SPEAKING AFRICA, WWW.TRACEAFRICA.TV Africa focuses on African music and culture ENGLISH-SPEAKING AFRICA. by showcasing concerts and features related to the best African artists. 02 — TV NETWORKS

PEROLA

LAUNCHED IN 2014 / #1 MUSIC CHANNEL IN ANGOLA AUDIENCE AND MOZAMBIQUE / CORE: PORTUGUESE-SPEAKING 200M PORTUGUESE-SPEAKING URBAN MUSIC LOVERS / PEOPLE IN THE WORLD / EXTENDED: 20-49 Y/O A PAIXÃO BROADCAST IN 6 COUNTRIES “A Paixão Da Música” means “the passion for DA MÙSICA* music” in Portuguese. And that’s what TRACE BROADCAST Toca is all about. The best urban music videos 24/7 / 16:9 / SD * THE PASSION and content from Angola, Mozambique, Guinea FOR MUSIC Bissau, Brazil and Cape Verde. TRACE Toca spans all the music genres from these countries including Kizomba, Kuduro, Zouk, Cabo LANGUAGE WWW.TRACETOCA.TV Love, Semba, Samba, Afro‑house, Afro-pop... PORTUGUESE CREOLE 02 — TV NETWORKS

DAVIDO

LAUNCHED IN 2016 / BROADCAST IN 44 COUNTRIES AUDIENCE LANGUAGES

TRACE Naija is the only channel dedi- CORE: NIGERIAN AND ENGLISH cated to Nigerian and Ghanaian music. GHANAIAN MUSIC FANS / VERNACULAR WE LOVE EXTENDED: 15-34 Y/O FANS Artists from this region are taking the OF WEST AFRICAN MUSIC, world by storm and TRACE Naija reflects ARTISTS AND CULTURE AFROBEATS this reality. It showcases the best music videos of Afro-pop, Afro-beat, Afro Hip- hop, Hip-hop, R&B, Ragga and Dancehall, WWW.TRACENAIJA.TV as well as concerts and other shows BROADCAST related to Nigerian and Ghanaian artists 24/7 / 16:9 / SD and culture. 02 — TV NETWORKS

SAUTI SOL

LAUNCHED IN 2016 / BROADCAST IN 44 COUNTRIES AUDIENCE BROADCAST "Twapenda mziki chem chem” means CORE: 15-49 Y/O EAST 24/7 / 16:9 / SD “We love hot and steamy music”. TRACE AFRICAN MUSIC TWAPENDA Mziki is true to that motto and offers the FANS / EXTENDED: hottest videos from the best East-african 150 MILLION PEOPLE SPEAKING SWAHILI MZIKI CHEM artists. Afro-pop, Afro-beat, Hip-hop, R&B, Ragga, Dancehall, Bongo Flava, CHEM Afro-fusion, Afro-trap… are some of the music genres broadcast on this channel LANGUAGES * WE LOVE HOT AND dedicated to Eastern African and Swahili music in all its forms. ENGLISH STEAMY MUSIC SWAHILI

WWW.TRACEMZIKI.TV 02 — TV NETWORKS

LAUNCHED IN 2015 / THE ONE AND ONLY TV CHANNEL THAT SHOWS AUDIENCE LANGUAGES GOSPEL MUSIC IN ALL ITS FORMS / CORE: GOSPEL FANS / ENGLISH BROADCAST IN 25 COUNTRIES EXTENDED: 25-49 Y/O FRENCH MEN AND WOMEN, WHO ARE VERNACULAR WE LOVE Gospel music has evolved tremendously and FOND OF BEAUTIFUL VOICES nowadays, it is so much more than choirs. AND MUSIC WITH POSITIVE GOSPEL TRACE Gospel is the only channel that presents MESSAGES today’s face of gospel music. Through the best music videos of Contemporary Gospel, Urban MUSIC Gospel, Worship Gospel and Traditional Gospel, as well as interviews with upcoming and esta- BROADCAST blished artists, features and concerts, TRACE 24/7 / 16:9 / HD & SD WWW.TRACEGOSPEL.TV Gospel shows the diversity of gospel music. 02 — TV NETWORKS

USAIN BOLT

LAUNCHED IN 2011 / THE ONE AND ONLY TV CHANNEL FOCUSED AUDIENCE LANGUAGES ON SPORTS CELEBRITIES / CORE: 25-34 Y/O / ENGLISH BROADCAST IN 121 COUNTRIES EXTENDED: 15-49 Y/O FRENCH SPORTS CELEBRITIES SUBTITLES IN TRADITIONAL TRACE Sport Stars is the first global WE LOVE FANS MANDARIN, SPANISH, entertainment channel dedicated to the TURKISH, HEBREW, lives of sports celebrities. Through fac- BULGARIAN AND CHAMPIONS ROMANIAN. tual, reality, lifestyle, magazine, gossip and countdown tv shows, TRACE Sport BROADCAST Stars gives an in-depth access to our WWW.TRACESPORTSTARS.TV beloved champions’ lives: their pas- 24/7 / 16:9 / HD & SD AWARDS sions, their commitments, their secrets. 2011 › HOT BIRD AWARD It features original programs with rights for Best Sports Entertainment available for syndication, globally. Channel in Europe 02 — TV NETWORKS

COMING SOON STÉPHANIE THAZARD

TO BE LAUNCHED IN 2017 / THE ONE AND ONLY TV CHANNEL THAT SHOWCASES AUDIENCE LANGUAGES THE DIVERSITY OF MUSIC AND CULTURE CORE: INDIAN FRENCH FROM THE INDIAN OCEAN OCEAN MUSIC FANS / ENGLISH Mauritius, Reunion Island, Mayotte, Madagascar, Seychelles, EXTENDED: 25-49 Y/O CREOLE WE LOVE MEN AND WOMEN, Comoros… more than just heavenly destinations for vaca- WHO LOVE INDIAN tions, these islands share common roots and cultures, and OCEAN MUSIC VANILLA have developed their own music identity. To showcase the uniqueness of this cultural melting pot, TRACE is launching MUSIC TRACE Vanilla Islands. This brand new channel speaks to the people of these islands and the diasporas from Indian Ocean BROADCAST worldwide. Through the best music videos of Sega, Maloya, 24/7 / 16:9 / HD & SD WWW.TRACEVANILLAISLANDS.TV Seggae, Dancehall, Ragga, Pop, R&B, Hip-hop or Zouk, as well as interviews with upcoming and established artists, features and concerts, TRACE Vanilla Islands shows the diversity and richness of the Indian Ocean. WE ARE SIMUL- TANEOUSLY ANCIENT AND MODERN. WE DEVELOP NEW 25 STYLES BASED ON OLD VALUES. WE ARE A NEW KIND OF CONQUERORS. #1 AFRO-URBAN MUSIC RADIO NETWORK

TRACE music scheduling expertise 03. is successfully applied to our FM and digital radios. TRACE now 26 operates 6 FM networks and over 25 digital radios available worldwide. RADIOS 1 MILLION FANS ON SOCIAL MEDIA 03 — RADIOS

PARIS FRANCE

HAITI MARTINIQUE ABIDJAN IVORY GUADELOUPE COAST SOON FRENCH DOUALA GUIANA SOON CAMEROON LAGOS 27 NIGERIA SOON KINSHASA CONGO DRC REUNION ISLAND

TRACE FM NETWORKS TRACE DIGITAL THEMATIC URBAN 6 IN THE CARIBBEAN, 1 TERRESTRIAL 25 DIGITAL TRACE IVORY COAST AND RADIO IN PARIS RADIOS AVAILABLE REUNION ISLAND (FRANCE) WORLDWIDE 03 — RADIOS

TRACE RADIOS OFFER THE BEST LOCAL AUDIENCE CORE: 15-24 Y/O URBAN MUSIC EXTENDED: 15-34 Y/O #1 WITH THE HOTTEST URBAN INTERNATIONAL COMING SOON HIP-HOP AND R&B NEW TRACE FM NETWORKS WILL HITS TRACKS. SOON BE LAUNCHED IN CAMEROON, NIGERIA, CONGO DRC AND OTHER COUNTRIES, MAINLY IN AFRICA. WWW.TRACE.FM FACEBOOK, TWITTER, SNAPCHAT, INSTAGRAM, TUMBLR, SPORTS,

FASHION, 29 MUSIC, CULTURE... WE ANIMATE AND DOMINATE EVERYTHING WE TOUCH. #1 URBAN SOCIAL MEDIA

TRACE fans and users are digital natives. We connect constantly 04. with our audiences through digital 30 platforms, localized websites and social networks.

5.1 MILLION FANS DIGITAL ON FACEBOOK 04 — DIGITAL

KEY FIGURES 28.8 M 571 000 VIDEOS VIEWED DOWNLOADS OF IN 2016 TRACE APPS 400 000 2.5 M+ 5.1 M+ FOLLOWERS VISITS PER FACEBOOK

ON TWITTER MONTH FANS 31

APPS

SOCIAL MEDIAS 04 — DIGITAL 30 LOCALIZED WEBSITES

AVAILABLE IN ENGLISH, FRENCH PORTUGUESE AND SWAHILI

WWW.TRACE.TV THE FIRST DESTINATION FOR THE LATEST URBAN AND AFRO-URBAN CELEBRITY NEWS, MUSIC, LIFESTYLE, ENTERTAINMENT AND CULTURE. 04 — DIGITAL

TRACEPLAY IS THE #1 DESTINATION FOR AFRO-URBAN MUSIC AND ENTERTAINMENT

CONTENT DISTRIBUTION AUDIENCE LINEAR TV CHANNELS, AVAILABLE WORLDWIDE: CORE: 15-49 Y/O AFRO- WE LOVE INCLUDING TRACE OTT THROUGH MOBILE, PC, URBAN CULTURE LOVERS CHANNELS TABLET, SMART TV, APPLE TV, EXTENDED: PEOPLE OF URBAN MUSIC & LIVE TRACE RADIOS IOS AND ANDROID AND ON AFRICAN DESCENT AND SELECTED MOBILE AND PASSIONATE OF URBAN ENTERTAINMENT SERIES, MOVIES, TV SHOWS, PAY TV OPERATORS CULTURE DOCUMENTARIES, LIFESTYLE, ANIMATION, MUSIC WWW.TRACEPLAY.TV ORIGINAL/EXCLUSIVE PRODUCTION, AND LANGUAGES CURATION ENGLISH FRENCH 04 — DIGITAL

THE TRACE RADIO APP GATHERS IN ONE SPOT ALL TRACE FM RADIOS, NEWS AND GOSSIPS RELATED TO URBAN CELEBRITIES

CONTENT DISTRIBUTION AUDIENCE TRACE FM RADIOS AVAILABLE WORLDWIDE: 15-49 Y/O URBAN WE LOVE MARTINIQUE, GUADELOUPE, OTT THROUGH MOBILE, PC, TABLET, MUSIC LOVERS FRENCH GUIANA, IVORY IOS & ANDROID AND ON SELECTED URBAN COAST, REUNION ISLAND, MOBILE AND PAY TV OPERATORS HAITI GLOBAL FOOTPRINT WITH A PRIORITY ON LATEST NEWS & GOSSIPS COUNTRIES WITH EXISTING TRACE FM MUSIC RADIO STATIONS. ALARM CLOCK TO WAKE UP TO MUSIC POSSIBILITY TO PARTICIPATE IN CONTESTS WE START THE PARTY. WE MAKE TASTE. 35 WE CONTAIN MULTITUDES. #1 PARTNER OF URBAN MUSIC EVENTS IN AFRICA, FRENCH CARIBBEAN, INDIAN OCEAN, 05. AND FRANCE 36 TRACE offers a variety of innovative services including music events and talent search. It’s via comprehensive content experiences that TRACE connects with its audience. TRACE EVENTS makes sure that its fans regularly engage with TRACE products and services on a daily basis.

400 EVENTS WORLDWIDE 05 — EVENTS

KERI HILSON AKON WYCLEF JEAN JUDGE — 2016 JUDGE — 2015 JUDGE — 2014 PAN-AFRICAN EDITION PAN-AFRICAN EDITION SOUTH-AFRICAN EDITION 37

In 2013, TRACE launched TRACE Mu- uploading an audio or video perfor- OVER 330 000 sic Star, a musical talent search com- mance on a dedicated TRACE digital CANDIDATES AND petition, with the goal of discovering platform. The best entries are selec- the greatest singing talent in Africa. ted for final TV performances. The AN ENGAGEMENT training for the grand finale is filmed The four seasons of the competition and broadcast as a reality TV-show on OF MORE THAN attracted 330 000 candidates, making TRACE channels and social pages. TRACE Music Star the largest singing Winners receive cash prizes, record 50M PEOPLE competition in Africa and France. deals, global promotion and mento- TRACE Music Star breaks the barriers ring/recording experience with A-List of the traditional physical castings. artists. Contestants enter the competition by 05 — EVENTS

DAWALA (WATI B), JACKY BROWN, THE SCHIN SEKAÏ, BBP JUDGES — 2016 FRENCH EDITION

38 05 — EVENTS

The TRACE Awards celebrate Hip-hop 2013 Edition OVER 600 000 legends and hottest sensations of Hosted by Sonia Rolland VOTES AND the urban music scene. With over and Issa Doumbia 150 artists on stage and exclusive 30 GUEST ARTISTS sketches, the show features the latest 2014 Edition hits but also original versions of Hosted by Clara Morgane PERFORMANCES Hip-hop classics. and Issa Doumbia 05 — EVENTS

JOHANNESBURG MERCEDES-BENZ FASHION WEEK OTHER EVENTS & JUSTE DEBOUT PARTNERSHIPS HIP-HOP LOVES SOUL Each year TRACE partners with more than 400 concerts and parties world- BORDEAUX CARNIVAL wide, putting millions of fans in touch WORLD CREOLE MUSIC FESTIVAL with TRACE brand and its partners. THE VERY FIRST ZUMBA CRUISE FÊTE DE LA MUSIQUE TRACE GOSPEL SESSIONS FEMUA 40 CAN BLACK FASHION WEEK FESPAM COMING SOON PEACE ONE DAY Using the same digital interface as TRACE Music Star, Face Of STROMAE AFRICA TOUR TRACE is a competition format made to look for the beautiful and SAMUEL ETO’O & DIDIER DROGBA’S FOUNDATION GALA smart young lady who will beco- me the new ambassadress of NUIT TROPICALE the TRACE brand worldwide. 06. OTHER ACTIVITIES

41 WE TAKE CHANCES. WE DEFY THE ODDS. WE EXPERIMENT. 06 — OTHER ACTIVITIES

GANG OF THE FRENCH CARIBBEAN SALOMON KALOU MOVIE / CO-PRODUCTION — 2016 DOCUMENTARY / CO-PRODUCTION — 2017

THE YEAR OF DJ KHALED PAPA WEMBA DOCUMENTARY / IN-HOUSE PRODUCTION — 2017 DOCUMENTARY / IN-HOUSE PRODUCTION — 2017 42

Through a global network of journa- THESE PROGRAMS ARE AVAILABLE ORIGINAL lists, editors and producers, TRACE FOR SYNDICATION. AND EXCLUSIVE creates exclusive content that caters to the multicultural audience needs CONTENT ARE for afro-urban entertainment, music, sport, culture, fashion and art. Each KEY DIMENSIONS year, TRACE invests several millions of dollars to produce and commission OF TRACE’S over 300 fresh HD hours of exclusive IDENTITY. original urban entertainment content focused on series, documentaries, TV shows and concerts. 06 — OTHER ACTIVITIES

TRACE MAGAZINE, AN INNOVATIVE AND DISRUPTIVE TAKE ON FASHION AND AFRO-URBAN CULTURE

Founded in 1997, TRACE Magazine Rihanna, Mary J. Blige, Lenny Kravitz, The relaunch of the magazine will com- featured iconic cover stars including Alicia Keys, Mariah Carey, Sisqo, Eve bine a premium print edition and a digi- top models Naomi Campbell, Devon and Snoop Dogg. tal version with exclusive video content Aoki, Iman and Tyra Banks, but also available worldwide. actresses Thandie Newton and Rosario To celebrate its 20th Anniversary, Dawson, boxer Mike Tyson, and new Editor in Chief Moana Luu, is artists such as Diddy, Common, re-launching a collector’s edition ce- IAM, DMX, Ciara, Erykah Badu, lebrating the women empowerment Kelis, Lauryn Hill, Missy Elliott, Foxy in the entertainment industry: Black Brown, Omega Sirius Moon, Gwen Girls Rule. Stefani, Notorious BIG, Sean Paul, 06 — OTHER ACTIVITIES

44 06 — OTHER ACTIVITIES

SINCE ITS CREATION, THE TRACE MOBILE SERVICE HAS ATTRACTED MORE THAN 4 MILLION SUBSCRIBERS TO ITS UNIQUE SERVICES OFFERING THEM AN EXCLUSIVE MOBILE EXPERIENCE

Depending on the market specifici- TRACE LICENSES ITS ties and the deals with the operators, BRAND AND CONTENT TRACE Mobile offer gives its subscri- TO LEADING MOBILE bers an exclusive mobile experience: OPERATORS TO BUILD MUSIC STREAMING SERVICE FREE ACCESS TO FACEBOOK EXCLUSIVE MOBILE OR WHATSAPP SERVICES DEDICATED TO CHAT SERVICES LATEST NEWS FROM THE YOUTH SEGMENT URBAN CELEBS EXCLUSIVE VIP BENEFITS ... OUR FEED IS A GLOBAL DRUMBEAT. 46 WE ARE TRACE. 47

For further inquiries: [email protected] www.trace.company