Call Letter Changes

New Location Old Palm Springs, CA KDES KDES-FM AM Stations San Rafael, CA KTIM-FM KWVF Lompoc, CA KLLB KTME Security, CA KWYD KWYD-FM Palm Springs, CA KKAM KDES Cross City, FL New WDFL-FM Bushnell, FL WWLB WBEA Indianapolis, IN WEAG WKLR Orlando, FL WWMA WHO() Weir, KS KJWR KRPS Albany, GA WQDE WANL Lincoln, ME WLKN-FM WGUY Joliet, IL WJRC WWHN Salisbury, MD New WDIH Monticello, ME WOZW WREM Little Falls, MN New KFML Marshall, MI WELL WALM Faribault, MN KDHL-FM KOFN Flemington, NJ New WJHR Billings, MT KKLO KOHZ Knoxville, TN WKGN WLIQ Las Vegas, NV New KLRV Waynesboro, TN WNBG WTNR Pleasantville, NJ WLQE WMID-FM San Angelo, TX KQSA KIXY Tupper Lake, NY WTPL-FM WRGR West Allis, WI WAWA WLUM Big Flats, NY New WNBR Florence, OR KDUK KWOW FM Stations Ontario, OR KXBQ KSRV-FM Fort Mitchell, AL New WAGH Gallatine, TN WWKX WGFX Oracle, AZ KTTZ KHYT-FM Bremerton, WA KHIT KNUA Humnoke, AR New KZIX Milwaukee, WI WBGK WZTR Freedom, CA New KLZC Milwaukee, WI WLUM WLUM-FM

the car window and mime the dribbling of a U.S. use a mere seventeen formats. I be- basketball and shoot for the hoop! lieve him. Here they are: country 2305; Many of us keep track of stations the way adult contemporary, 1950; middle-of-the- Maurie Webster keeps track of formats- road, 934; , 836; re- radio station formats. Webster can pretty ligious, 487; , 405; news/talk, much tell you anything you want to know 271; album -oriented rock, 253; variety, about formats according to a recent article in 221; oldies, 161; black music/pre-Mo- Insight. He says the 8958 stations of the town, 158; Spanish, 153; soft middle-of- the-road, 106; news, 43; classical, 39; eth- nic, 28; jazz, 12. Notice only a few hundred SESIGNAL ENGINEERING's difference between the top two while a High Performance CB Antennas thousand separates number two and three. Notice that no separate mention is made of SU PERHAWK big band/nostalgia-it is lumped in with 6114.95 the MOR. Goldenrod Others mentioned have a few new "ex- 45 Mobile perimental" formats such as new age music, Antenna which is electronic, soft jazz, mood music. Some say this will be the beautiful music for- mat of the '90's. In Los Angeles, KTWV is using it. So is WBMW in Washington, DC. This type of music has been aired on many public stations for years, running a couple of The real engineers of WFIL, Janney's junior hours at a time. ops, Chris and Mike, passing out Dad's busi- I mentioned a few months back about SPYDER A ness cards. $35.95 KMNY (MoNeY) in L.A. using an all busi- WHITE LIGHTNING ness/financial format. What formats have $199.95 not worked in recent years? I can recall 'i e an all I!mï WJOK, an all comedy radio, and classified ads stations-there's only so appear on stations here are successful to the LIGHTNING 6 much one can do with Uncle Al's yard sale! point that they should appear in other met- Arzedeler-_ $359.95 All -girl formats never seemed to catch on ropolitan areas as well. Black urban is the first that comes to is used in va- THE most POWERFUL and neither did the never more than a "Min- one mind-it `' ute from Music" ideas. Probably the newest rious forms on about 10 stations in these CB base in the world today! format is the all -sports station in NYC, markets. Jazz is on two DC stations and All SE PATENTED rotary beams are true quads and WFAN. We'll see how that goes along with classical on five stations in the two markets. OUTPERFORM their counter parts (quadlyagi types). SE's patented SFS matching system makes SE the winner's network starting in Miami on One would think the religious count to be QUADS the most technologically advanced anten. WWNN, all winner's radio! Too bad they higher also since we have almost a dozen nas in the world today. in - It your dealer doesn't have SIGNAL ENGINEERING, couldn't swap the Baltimore station, WWIN stations this area. Guess our Congress write or call for full specs. DEALER inquiries invited. call letters. people need all the help they can get! The metro Washington/Baltimore mark- Send all mail and pictures to P.O. Box SIGNAL ENGINEERING et certainly has its share of the above -men- 5624, Baltimore, 21210. Thanks much for

2624 Fayette Drive, Mountain View, CA 94040 tioned formats. The striking thing is the lack all the fine comments . . . see you next (415) 948-3833 of minority formats mentioned. Some that month. Please send all reader inquiries directly. 54 / POPULAR COMMUNICATIONS / February 1988 THE MONITORING MAGAZINE