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WEA in European CD Push

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SM 14011 NEWSPAPER B8O*96FEENLYMUNTOO rARBC !WPM( f,ULENLV 03 10 3-140 ELM UC."Y LONE BEACH CA 90807 r A Billboard Publication The International Newsweekly Of Music & Home Entertainment April 14, 1984 $3 (U.S.) BIG FIRST MONTH WEA In European CD Push Music Dealers Key Lower Player Cost Seen Luring Youth K -tel Computer Arm By IRV LICHTMAN CD buyer of "increasingly younger national levels; four -color posters, age, with the market now stretching and p -o -p material. In addition, more By STEVEN DUPLER NEW YORK -Eleven WEA com- from adolescents to audiophiles and than a million four -color booklets panies in Europe have launched a classical enthusiasts," according to have been printed for insertion in all NEW YORK -K -tel Software ducing the software into such mass broad -based, long- running marketing Jurgen Otterstein, WEA Europe new CD releases and use as in -store Inc., a newly formed computer soft- market outlets as Pathmark super- campaign for Compact Disc software marketing director. The emergence giveaways. ware division of K -tel International markets. to take advantage of dramatically of younger CD fans, Otterstein notes, The campaign involves WEA com- Inc., is making a direct bid for a pres- The software is marketed under lower hardware prices (Billboard, largely results from "the continued panies in England, Germany, France, ence in major record /tape stores. three brand names: Xonex cartridge March 24). downward trend in hardware Belgium, Spain, Holland, Italy, Swit- In its first month, the new division games, K -Tek budget software, and Tagged "Adventures In Modern prices," thus producing a CD market zerland, Austria, Sweden and Den- says it has shipped $1 million worth K -tel medium priced personal and Sounds: WEA Stars On CD," the that is changing rapidly. mark. It was mapped earlier this year of computer software to major retail business software. promotion ties in with the WEA The campaign, which started at the quarterly WEA Europe mar- outlets and rackjobbers including According to Herstein, the mar- companies' simultaneous release of a Monday (2) and runs through the keting meeting held in London, and Camelot, Pickwick, Musicland, and keting strategy for K -tel Software number of new CD titles. fall, is being supported by extensive is being coordinated by WEA Eu- approximately 100 other accounts. will be "completely different" from Basically youth- oriented, the new advertising in the trade and consum- rope, which is headquartered in the Parent International company K -tel that employed by K -tel Internation- laser -read repertoire is evidence of a er press, at local, national and inter- (Continued on page 64) is a key supplier of compilation al- al's record /tape sales division. "Al- bums to many of the same accounts. though we're not ruling out the possi- According to Jeffrey Herstein, bility of a television campaign, we're general sales manager of the new sub- primarily considering co -op ads and RIAA On '83: Units Flat, Shipment $$ Up 5% sidiary, K -tel's distributor is also in- both print and in -store promotional NEW YORK -The U.S. record- tion and the first appearance of statis- $3.699 billion at suggested list prices, vestigating the possibility of intro- campaigns," he says. ing industry's net shipments of all tics for Compact Discs, basically up 3% over 1982. The 5% hike re- The K -tel Software line currently forms of prerecorded music increased confirm information released to secu- ported by RIAA puts 1983's dollar consists of 160 budget -priced soft- 5% in dollar terms in 1983, but the rity analysts last month by CBS Inc. value at $3.8 billion. ware titles for Apple, Atari, Commo- actual number of units shipped (Billboard, March 24). In calling attention to a flat year in dore 64 and Vic -20 systems, encom- showed virtually no gain, according The CBS figures, making use of the product shipped -578 million units passing games, educational and to figures released by the Recording corporation's own input plus that of in 1983, compared to 577.7 in 1982 - business titles. The merchandise is Industry Assn. of America (RIAA). the RIAA, showed a slightly more the RIAA market research commit- being shipped either as open stock or These figures, in addition to the conservative dollar total for the in- tee says that while "a few superstar in floor and counter displays which emergence of the prerecorded cas- dustry last year. According to CBS, releases have brought much excite - (Continued on page 64) sette as the industry's top configura- the value of all 1983 shipments was (Continued on page 64) - Inside Billboard - RCA'S VIDEODISK SYSTEM is soon to be a thing of the past. The com- pany, which has sustained more than half a billion dollars in excess from its CED system, has announced that manufacturing and marketing of videodisk players will cease by the end of this year. Page 66. MUSIC TELEVISION is coming to Canada. Following months of hear- ings. CHUM Ltd. of Toronto has been granted a license by the Canadian Radio- Television & Telecommunications Commission to offer the Canadian equivalent of MTV. Page 3 SURVEILLANCE SYSTEM MANUFACTURERS are pitching their wares heavily to record /tape retailers. But despite a desire to cut down on pilfer- age, chains are still taking a tentative approach to testing the systems. Page 3. KATZ RADIO is acquiring two other rep firms, Christal and RKO Radio Sales, for a reported $16 million and $3 million respectively. The deal is said to make Katz the highest billing rep group. Radio, page 14. SATELLITE DELIVERY of music video clips is not going altogether smoothly, but most labels remain committed to the idea. They see "Project "HOUSTON TO DENVER" marks LARRY and ONE WAY has a new "LADY" and she's a lit! ... a big hit! Songbird," the satellite transmission scheme, as cost -saving in the long run de- GATLIN ... "LADY," the new hot album by ONE WAY (MCA- 5470), fea- spite early problems. Page 66. THE GATLIN BROS. first album project with Producer Rick Hall. A is turing the . errent smash single, "LADY YOU ARE" (MCA- 52348). variety of new Gatlin materials showcased here, including their #1 Watch ONE WAY take both ladies straight to the top. ON MCA A PRICE INCREASE for polyvinyl chloride used in the manufacture of hit single-"Houston (Means I'm One Day Closer To You)." The current RECORDS -Delivering The Music Of the 80's. (Advertisement) LPs may not be passed on by record pressers to their accounts. Several pressers single " DENVEIR" has taken off with the kind of momentum that will admit they are hesitant to do so in a period of waning demand for LPs. Page 66. insure it a slot at the top of the charts. HOUSTON TO DENVER, brand new Gatlins FC 39291. In 4tores 4/23/84 on Columbia. (Advertisement) i ó 0 VOICE AMERICÀ sC) OF r_ C O M I N G I N M A Y Just in time ... a Written, Arranged, and Produced by LITTLE STEVEN. Available on EMI America Records and High- Quality XDR Cassettes. 1911 EMI AMERICA RECORDS. a Einsion of CROW Reco.Es. In[ M RIM Re-erwd t www.americanradiohistory.com The six words four million ticket buyers have waited ten years to hear CAUGHT IN THE ACT (fP6514) A double album of greatest hi in concert ASSETTES, RECORDS studio single, "MUSIC TIM (AM 7675) - 0111110 4A *. ° f _ www.americanradiohistory.com 3 News CHUM To Offer Canadian `MTV' Broadcaster Beats Out Two Competitors For License By KIRK LaPOINTE casting Ltd. of Toronto and Canadi- the network will attempt to meet the an Music Television Ltd. of demands of the commission on that HULL, Quebec -CHUM Ltd. of Montreal. point. Toronto has been awarded a license Based on CHUM's experience in Another, perhaps more problemat- by the Canadian Radio -Television & the field, through its award -winning ic issue is bound to be the CHUM Telecommunications Commission to programming on CITY -TV in the Group's increasing control over the offer the Canadian equivalent of music video genre, the commission Canadian music industry. Its more MTV. said the proposal put forward at than 20 radio and television holdings And the CRTC says The Nashville hearings in January and February already rank it as the world's largest Network and Country Music Televi- "represents the most realistic propos- non -governmental broadcaster, and sion services will also be allowed on al with the greatest potential for the hearing was told two months ago Canadian cable television once affili- success." that granting CHUM the music vid- ation agreements are reached be- "We are, of course, very delight- eo license would greatly restrict ac- tween cable firms and the two corn - ed," said Dennis FitzGerald, general (Continued on page 61) panies receiving Canadian specialty manager of the proposed MuchMusic licenses, CHUM and Action Canada Network which should air nation- Sports Network. wide satellite -to -cable by the fall. Exclusivity Key The commission, in its Monday (2) CHUM will take "City Limits," a MANY HAPPY RETURNS -Juice Newton takes a break from recording her ruling, sided with CHUM's "conser- music video program now seen on its forthcoming album to celebrate her return to RCA. Shown with her are la- vative, cost -effective and gradual ap- CITY -TV Toronto station between To MN Deals, bel president Robert Summer, left, and Jose Menendez, RCA's division ex- proach" over those proposed by its midnight and 6 a.m. on weekends, ecutive vice president of operations. competitors, Rogers Radio Broad- and expand it to a seven -day format.
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