THE WEST END Redevelopment of the Westminster Mall
Christopher Cortez City and Regional Planning Page Intentionally Left Blank Approval Page
Title The West End Author Christopher Cortez Date Submitted January 2021 Grade:_____ Vicente del Rio, Ph.D. ______Signature Date Senior Project Advisor Michael Boswell, Ph.D. ______Signature Date Department Head Page Intentionally Left Blank The purpose of this project is to create a redevelopment plan for the Westminster Mall in Westminster, CA that will successfully reinvigorate itself as an active and vibrant center for the city.
Redeveloping malls and the property they sit on is a prominent planning issue. Malls are becoming less popular commercial centers and must adapt to fulfill the local community’s needs. This can be accomplished through changes to the volume of commercial space and introducing new land uses, such as multifamily residential and open space, all of which are planning methods.
This project will explore how North American Malls, such as Westminster Mall, went from dominating the consumer market to failing. Prime examples of successful mall redevelop- ments will be reviewed and provide guidance for the proposed redevelopment of West- minster Mall. The background on the mall and its location will give insight as to how the property is currently used and how it could potentially be used to benefit the City of Westminster and surrounding communities. Goals, objectives, and design concepts will serve as guidelines as to what is envisioned for this new development and how it can be accomplished. The completed design of the project will fulfill the purpose of this project, to redevelopment the Westminster Mall into a flourishing center. Table of Contents
Chapter 1: Brief History of the American Mall 1.1 The North American Mall...... 9-10 1.2 The Mall’s Decline ...... 1 1 - 1 2 1.3 A New Kind of Mall...... 13 Chapter 2: Mall Redevelopment Case Studies 2.1 Bella Terra...... 15-16 2.2 Northgate Mall: Thornton Place ...... 17-18 2.3 Mizner Park...... 19-20 Chapter 3: The Westminster Mall Background & Site Analysis 3.1 Westminster Mall...... 22 3.2 Mall Tenants...... 23 3.3 Community Background...... 24 3.4 Immediate Attractions...... 25 3.5 Project Site Map...... 26 3.6 Site Inventory ...... 27-28 3.7 Circulation & Accessibility ...... 29-30 3.8 Zoning and Land Use...... 31-32 3.9 Service Area...... 33 Chapter 4: Development Proposal 4.1 Vision Statement...... 35 4.2 Goals, Objectives and Design Concepts...... 36-42 4.3 Concept Diagram...... 43 4.4 Project Description...... 44 4.5 Land Use Map...... 45 4.6 Illustrative Site Plan...... 46 4.7 Project Program...... 47 4.8 Street Elevations...... 48-49 References...... 50 Page Intentionally Left Blank Chapter 1 Brief History of the American Mall THE NORTH AMERICAN
MALL Figure 1.1: Concept Art for Southdale Mall
The common form of smaller shopping cen- The North American shopping mall was ters include strip malls and neighborhood made possible by Victor Gruen, an Austri- centers. They are an outdoor row of five to an architect and planner. He designed the twenty attached stores and are either built first and oldest enclosed shopping mall, the in a straight line, an “L” shape, or a “U” Southdale Mall, located in Edina, Minneso- shape. They attract customers between a ta. It had 72 stores and two anchor depart- one to three mile range and contain soft- ment store tenants and was built with two good stores, convenience stores, or super- levels that were connected by escalators. markets. A mall is a much larger enclosed The center of the mall attempted to mimic center with inward facing stores that typi- a town center under a skylight with a pond, cally sell general merchandise or fashion-re- sculpted trees, balconies with hanging lated items. They have anywhere between plants, and a cafe (Gladwell, 2004). Time forty to fifty stores and have a wider service Magazine called it “a pleasure dome with area that ranges between five to fifteen parking”. Gruen thought of putting every- miles. Malls are built on the center of sites thing one might need under one roof with and the outside perimeter is surrounded by air-conditioning for the summer and heat for parking. the winter. Prior to this, most shopping cen- Figure 1.2: Aerial View of Southdale Mall 9 ters were designed extroverted, with store windows and entrances facing pedestrian walkways or parking lots. However, South- dale Mall was introverted, with its exteri- or walls being blank and all of the activity was focused on the inside. Gruen’s design had become influential for future malls that were built, as most were built enclosed, in- troverted, and multi-tiered with two anchor stores and a garden court under a skylight (Gladwell, 2004). Ironically, Victor Gruen planned and designed Southdale Mall to be
a dense, self-contained downtown area ac- Figure 1.3: Macy’s store entrance Figure 1.4: Taubman-style mall with elevators that circulate customers companied by apartments, homes, schools, a medical center, park, and a lake. Like most malls that came after Southdale, it became surrounded by sprawling suburban devel- them, malls will begin to fail. an escalator that takes them to the sec- opment. ond floor. They walk along the second floor While Gruen is accredited with inventing to the opposite escalator that takes them “Anchor stores” are typically well-run de- the mall, Alfred Taubman further perfected downstairs to where their journey first be- partment stores with powerful brand names the design of malls and opened a collection gan. The customer has now seen everything that advertise heavily (Gladwell, 2004). Ear- of his own. The main corridors of his malls the mall has to offer. Taubman-style malls ly examples of anchor stores included Mont- were no more than a thousand feet, the also contain “ring roads” that wrap around gomery Ward, Buffums, and The Broad- equivalent of three city blocks. He believed the perimeter of the mall. As one drives way. Today, more common anchor stores that three city blocks were about as far as around a mall on these roads, the elevation include JCPenney, Macy’s and Nordstrom. peak shopping interest can be sustained rises gradually, making at least half of the A majority of customers are intended to be in a customer (Gladwell, 2004). Malls are mall entrances on the second floor (Glad- lured into the mall by these stores, creating two-stories with escalators located on op- well, 2004). This intentional design further heavy foot traffic. Smaller retail stores in posite ends. This design encourages cus- encourages customers to make a full loop the mall are then allowed to have a share of tomers to circulate throughout the entire around the entire mall. the customer foot traffic. Anchor stores are mall. As an individual enters the mall, they essentially the engine of the mall; without walk to the opposite end and are met with 10 Many malls are failing and becoming grey- structed in suburbs in the second half of the field sites, land that is underutilized as a re- 20th century. Their locations were on cheap sult of economic failure. These sites have the land at the edges of metropolitan areas with THE potential to become profitable development low density residential development. These when paired with adaptive reuse techniques same suburbs have since then matured and (Connect Our Future, 2020). Greyfield sites became more urban with higher land val- MALL’S create opportunities and challenges for the ues, higher densities, aging housing stock, communities which they exist in. One huge and a demand for more urban amenities. issue with these types of properties is the blight they create. However, development A mall’s success can be categorized into DECLINE on these sites have reduced costs since they four grades: A, B, C, and D. A class A-mall are already served by public infrastructure, will bring over 500 dollars per square foot, such as a sewer, water, and transportation while a class C-mall will bring in an aver- networks (Connect Our Future, 2020). age of 250 dollars per square foot. There are about a thousand regional malls in the The very designs and placemaking that United States. Of them, about 300 are con- made malls successful are now contributing sidered class A-malls, and 700 are classified to their decreased popularity. Mall design as B, C, and D-malls (Matchar, 2017). Class was far too copied with predictable layouts, A-malls are highly productive and face no architecture, stores, and environments. The indoor, controlled environment has become less favorable, as there has been an on-go- ing preference for outdoor, street front shopping experiences that are integrated with other engaging activities. Traditional malls have depended on anchor depart- ment stores to drive their success. These stores, today, have been struggling, result- ing in many closures and stagnant expan- sion. There has been a substantial amount of land use changes since malls were con- Figure 1.5: Interior of a liquedated Sears store Figure 1.6: Abandoned Rolling Acres Mall in Ohio 11 threat of imminent closure. They tend to be one-third of U.S. malls could face closure al malls typically have a mix that includes located in high income areas or have been by 2021. About 25,000 store closures are 50 percent apparel, 29 percent accesso- built or rebuilt to fit the modern desires of expected by the end of 2020, and about ries, five percent restaurant, two percent customers. 55 to 60 percent of these closures will be home furnishing and one percent health inside of shopping malls (Thomas 2020). and personal care (Wulff, 2018). Online According to Green Street Advisors, a real shopping sales have overtaken store pur- estate analytics firm, about fifteen percent chases for apparel and accessories, the of U.S. malls will fail or be converted into two largest tenant mixes found at malls. non retail space within the next ten years. This has resulted in many traditional It was originally predicted that within the store tenants shutting down and malls next fifteen to twenty years, nearly half of being unable to find other retailers to fill America’s malls will fail (Petersen, 2014). in the vacancy. On the contrary, health The on-going COVID-19 pandemic has and personal care services and restau- accelerated that process, and as many as rants withstand the force of online shop- ping but are least found inside malls.
Figure 1.8: Store closure sale
Online shopping and internet sales have been in a state of hypergrowth and ac- count for ten percent of money spent by consumers (Selyuhk, 2018). The obvi- ous name that comes to mind is Ama- zon, which is dominating the field with its convenience of two-day shipping and competitive prices. About 92 percent of online shoppers have bought some- thing from Amazon, and 40 percent have bought something once a month or more on Amazon (Selyuhk, 2018). Malls have not changed their tenant mix to match Figure 1.7: Low customer flow at Westminster Mall the retail desires of consumers. Tradition- Figure 1.9: Online orders out for delivery 12 is to create a place where people want to go, more likely to draw customers than a stan- not where they have to go. dard mall food court that consists of Sbarro Pizza or Panda Express. A NEW Experiential retail has yet to succumb to e-commerce because online shopping fails to Additionally, malls need a new design that allow customers to taste, feel, or touch their breaks the “island syndrome”. They are tra- KIND OF purchases (Wulff, 2018). Different types of ditionally surrounded by a plethora of surface experiential retail that malls can adopt are parking and set apart from everything else entertainment, personal services, eating and in the community. To separate from this syn- drinking. Entertainment uses include movie drome, malls should connect to the adjacent MALL theaters, bowling alleys, music venues or oth- community and have easy access through multiple linkages (Beyard, Corrigan, Kram- The North American mall does not need er, Pawlukiewicz, & Bauch, 2006). Also, open to end, it simply needs to change and adapt. space or green space should be incorporated Underperforming malls can reinvent them- near or on the site. Incorporating mixed use selves as attractive, lifestyle centers that at- creates a broader market for mall redevelop- tract tenants who provide customers with ment projects. Residential uses mixed with memorable experiences that do not rely sole- commercial uses provides a customer base ly on material purchases. The ultimate goal for retail and attracts people who are looking for a unique place to live (Beyard, Corrigan,
Figure 1.11: Foodgoers at the Anaheim Packing House, a popular Kramer, Pawlukiewicz, & Bauch, 2006). indoor foodhall.
er recreation based uses. Eating and drinking establishments are having a growing success due to the increased popularity of eating out. In 2015, Americans spent more money on eating out than on groceries (Wulff, 2018). Food itself has become a form of entertain- ment, which has led to the rise of food halls.
Figure 1.10: Shoppers enjoying outdoor retail at Kierland Food halls provide a cultural experience and Commons in Scotsdale, AZ. consist of a variety of local chefs. These are Figure 1.12: Christmas Market at Atlantic Station in Atlanta, GA. 13 Chapter 2 Mall Redevelopment Case Studies BELLA TERRA HUNTINGTON BEACH, CA
Just two miles from Westminster Mall is Bella Terra, an outdoor shopping center in Hunting- ton Beach, CA. Bella Terra is a vibrant town center and destination place for local residents to shop, dine and enjoy an open air setting. Bella Terra was formerly the Huntington Cen- ter, an enclosed shopping mall that opened its doors in 1966 and included anchor stores such as Montgomery Ward and Broadway (Fletcher, 2013). In 2001, J.H. Snyder acquired the prop- Figure 2.2: South entrance to Bella Terra erty and led the $170 million redevelopment project alongside Jerde Partnership. The rede-
Figure 2.1: Bella Terra Site Plan
Figure 2.3: Aerial View of Bella Terra 15 Figure 2.4: The Huntington Center circa 1966
velopment project included the demolition of College. (Business, 2004). The architecture walk. Altogether, these housing develop- some buildings while others were saved and of Bella Terra resembles the style of a Tuscan ments brought about 1,300 housing units to reused. The roof of the mall was razed to Village. Much of the inspiration for the new the area (Fletcher, 2013). create an open-air center to further create center’s design for Bella Terra came from the an engaging center to guests, a 75-foot radi- picturesque villages of Italy. Traditional ele- Figure 2.5: Central plaza area us amphitheater was constructed with a wa- ments such as cobblestone walkways and pi- ter display as a backdrop (Business, 2004). azzas with fountains were incorporated into The amphitheater serves as a focal point and the plan. Limestone, tiles and other warm is adjacent to a movie theater and restau- natural-colored materials were used on the rants. facades of new and existing buildings (Busi- ness Wire, 2004). A brand new 6-story park- Mature trees were used to create a robust ing structure with 1,540 parking spaces was landscape ideal for relaxation and dining. De- constructed behind the center’s stores. signed by L.A. Group, Bella Terra’s landscap- ing involved the reuse of 70 mature trees After the grand opening in 2005, three resi- and a donation of several 30-foot palm trees, dential areas were constructed west of Bella which could not be reused, to Golden West Terra: The Residences, HB Lofts, and Board- 16 THORNTON PLACE SEATTLE, WA Thornton Place is a successful example of transforming underutilized surface parking lots into a mixed-use destination and open space. It was erected on a portion of North- gate Mall’s south parking lot, in a relatively suburban area of Seattle, Washington.
This entire project can be broken down into three sections, each containing innovative qualities for redevelopment projects. Thorn- ton Place, located on the north bank, was developed by Stellar Holdings and compris- Figure 2.6: (Before) Underutilized parking lot of Northgate Mall es 109 condos, 278 apartments (20 per- cent priced below market), an IMAX theater, Figure 2.8: Illustrative Site Plan of Thornton Place 50,000 square feet of retail, and an attrac- tive plaza that serves as an urban public The Thornton Creek Water Channel runs space (Banfield, 2011). The developer, Stel- through most of the middle portion of the lar Holdings, offered a layoff-protection plan site and was part of an effort to extend and in which they agreed to pay up to six months restore the pre-existing Thornton Creek. The of mortgage if a condo buyer loses their job project’s plant inventory included 172 native within the first year of purchase. South of trees, 1,792 native shrubs, and 49,000 na- the bank is Aljoya, which was developed by tive perennials, herbs, grasses, rushes, and Era Living. It comprises 143 units of assist- sedges, all of which created a new habitat ed-living housing for senior citizens (Ban- (Banfield, 2011). field, 2011). Figure 2.7: (After) Aerial view of Thornton Place 17 Figure 2.10: Shopping area in Thornton Place
Figure 2.9: Aerial view of Thornton Place and Northgate Mall
Figure 2.11: IMAX theater
The creek restoration was accompanied by walking trails that link pedestrians from ad- jacent commercial and residential neighbor- hoods. This newly created habitat increased open space by about 50 percent in the im- mediate area and reduced impervious sur- faces by 78 percent (Banfield, 2011). This redevelopment project provided jobs, retail, diverse housing, public open space and rec- reation. Figure 2.8: Aljoya Residential Building Figure 2.12: Thornton Creek 18 MIZNER PARK BOCA RATON, FL
Mizner Park is the product of the redevelop- ment of the Boca Raton Mall, a 420,000 square foot shopping mall that suffered from very high vacancy rates. This blighted property was transformed into a mixed-use town cen- ter that helped revitalize the immediate area. This redevelopment project was completed in multiple phases throughout the 1990s by Crocker and Company, with assistance from the City’s Community Development Agency (Carson, 2001). A total of $50 million in in- frastructure improvements and $68 million in bond financing made Mizner Park possible.
The 28.7 acre site includes a park, 272 homes, and 262,000 square feet of office space (United States Environmental Protec- tion Agency, 2012). Residents and visitors are able to enjoy 40 different businesses, which include boutiques, restaurants, a movie the- ater and a museum. From 1990 to 2002, the surrounding area saw a 14 fold increase in as- Figure 2.13: Bird’s eye view of Mizner Park. sessed property values, which improved the
17 19 Figure 2.14: The old Boca Raton Mall
Figure 2.17: Aerial view of Mizner Park
Figure 2.15: Central water fountain
City of Boca Raton’s tax base (United States brought about a strong and permanent Environmental Protection Agency, 2012). customer base (Carson, 2001). Two public streets provide vehicular and pedestrian ac- Mizner Park fulfilled the City’s desire to have cess into Mizner Park and contain on-street a shopping center and park area that brought parking in front of stores and restaurants. back clientele (Carson, 2001). A new main Overall, Mizner Park is a perfect example street was created that included first floor of how suburban cities can instantly cre- retail and upper level offices and apartment ate a vivacious mixed use downtown center. Figure 2.16: Mixed-use buildings with ground level shopping and rentals. The residents of these apartments upper level housing. 20 Chapter 3 The Westminster Mall Background & Site Analysis WESTMINSTER MALL
The Westminster Mall, located in Westmin- west. Within a three mile radius of the site, ster, CA, is a two-level indoor shopping cen- there are 208,794 inhabitants and the av- ter that is 1,555,298 square feet in size and erage household income is $104,703 (Seri- sits on a 95 acre lot. Parking for the mall is tage Growth Properties, 2019). provided on a surface lot with 7,859 spac- es. There are currently 3 anchor stores, Westminster Mall peaked in 1986 when it which includes Target, Macy’s, and JCPen- had the second highest taxable sales in Or- ney. In 2018, the mall lost its fourth anchor, ange County. Today, the mall is failing due to Sears, as a result of the company’s decision its inability to compete with the expansion to close 108 stores nationwide. Sears’ clo- and remodeling of other local malls such as sure has left 153,000 square feet of gross South Coast Plaza, the Outlets at Orange, leasable area to sit empty (Seritage Growth and the Cerritos Mall. The mall’s newest an- Figure 3.1: North entrance to Westminster Mall Properties, 2019). In addition, there are chor, Target, was added in 2007 in an ef- more than 20 other store spaces inside the fort to draw shoppers. Although Target is a mall that are vacant ,which indicates that popular retailer, it has not had a significant the mall is struggling (OC Tribune, 2019). impact on the mall because there are four This has created implications for the City of other Target stores within a five mile radius. Westminster, since the Westminster Mall is the city’s largest tax revenue generator.
The northwest corner of the site is adjacent to the 405 freeway, which is one of the bus- iest freeways in the region, and is visible to 285,000 vehicles per day (Krausz Com- panies, 2015). It is bordered by Edwards Street on the west, Bolsa Avenue on the south, and Goldenwest Street on the south- Figure 3.2: Original site plan to Westminster Mall Figure 3.3: Westminster Mall entry sign 22 MALL TENANTS
1st Floor 2nd Floor
23 COMMUNITY BACKGROUND The City of Westminster is located in northwestern Orange County. It is bordered by the Cities of Hun- Population (2018): 94,476 tington Beach, Garden Grove, Santa Ana, Fountain Valley, and Seal Beach. It has a Mediterranean cli- mate, which is categorized as having warm, dry Number of Housing Units: 27,918 summers and cool, wet winters.
A majority of the housing stock is over 40 years Median Home Sale Price: $815,000 old with 75.6 percent of homes being built from 1950 to 1979 (U.S. Census American Communi- ty Survey, 2017). Sixty one percent of the hous- ing stock is single family homes and 27.4 percent is multi-family (California Department of Finance, 2018). Between 2000 to 2018, homeowner rates decreased as the amount of renters increased. As of 2018, 52.9 percent of residents are homeown- ers while 47.1% are renters (SCAG Regional Coun- cil, 2019).
Figure 3.4: Racial demographics of Westminster, CA Source: 2020 Orange County Progress Report Figure 3.5: Map of Orange County, Calif. 24 The Westminster Mall’s location offers great convenience to some of IMMEDIATE Southern California’s most popular attractions. It is only seven miles to the Pacific Ocean and ten miles to the Disneyland Resort and An- gel’s Stadium. With such close proximity to Los Angeles County, all the entertainment and museums of Downtown Los Angeles are 40 ATTRACTIONS minutes away.
Figure 3.6: Disneyland Resort (10 mi) Figure 3.8: Angels Stadium (13 mi)
Figure 3.7: Downtown LA (30 mi) Figure 3.9: Huntington City Beach (7 mi)
25 PROJECT SITE MAP
Westminster High School BEACH BLVD BEACH
405 FREEWAY Westminster Memorial Stacey Ada Clegg Park Cemetary Middle Elementary
School School STREET HOOVER EDWARDS STREET EDWARDS SPRINGDALE STREET SPRINGDALE
BOLSA AVE GOLDENWEST STREET GOLDENWEST
26 SITE INVENTORY
1 MAP
Built Area: 4,356,000 Square Feet
Parking: 7,859 spaces
2 5 6 3 4
27 SITE INVENTORY 1 Dave’s Appliances 3 Kinecta Credit Union 5 Outback Steakhouse -Commercial Retail -Commercial Service -Commercial Retail -156,816 sq. ft -7,475 sq. ft -9,440 sq. ft -good condition -good condition -good conditions 2 US Bank 4 S Vietnamese VACANT 6 Sears Auto Center VACANT -Commercial Service -Commercial Retail -Commercial Service -13,870 sq. ft -8,750 sq. ft -24,650 sq. ft -good condition -fair condition -poor condition
1 3 5
2 4 6 28