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Tourism Study Local Development Framework Background Technical Report Tourism Study January 2007 CONTENTS 1.0 Introduction 2 2.0 Hillingdon Characteristics 3 3.0 Tourism in Hillingdon 9 4.0 Supply of Hotels and Visitor Accommodation 13 5.0 Future Demand for Visitor Accommodation in Hillingdon 24 6.0 Strategic Policy Development 27 Abbreviations 42 Appendices Appendix 1 Bibliography 44 Appendix 2 Hotel Accommodation in Hillingdon 45 Appendix 3 Guest Houses, B & Bs and Non Graded Hotels in Hillingdon 47 Map1 Hillingdon’s Network of Main Transport Routes 49 Map 2 Location of London Borough of Hillingdon’s Hotel and Guest Houses 50 Map 3 Location of London Borough of Hillingdon’s Hotel and Guest Houses by Size 51 Local Development Framework Background Technical Report 1 Tourism Study January 2007 1.0 INTRODUCTION 1.1 The purpose of this report is to consider the tourism industry in the London Borough of Hillingdon by drawing together a number of recent reports and local analysis to provide a picture of tourism in the Borough and how the sector should be considered in the emerging Local Development Framework. 1.2 With London Heathrow located in the south of the Borough, Hillingdon’s main tourism offer is provided by the 8,536 hotel and visitor rooms. As a result of the scale of the accommodation provision, Hillingdon is the fourth most significant London borough in terms of visitor accommodation (GLA, 2006) providing 7.3% comparable with the North East Sub Region (8.3%) and greater than the South East (3.4%) and South West (5.3%) Sub Regions. The vast majority of the Hillingdon hotel accommodation offer (7,705 rooms) is located within 2 miles of Heathrow Airport; these rooms are primarily designed to meet the needs of travellers using the airport. However increasingly they are being used by visitors as a cheaper alternative to hotels in central London and for those visiting family and friends in the local area. 1.3 Until the mid 1990s the principal criticism of the airport hotels was the exclusive nature of the majority of hotel rooms. Since then and partly as a result of cheaper long distance flying, changing lifestyles, and the use of the internet, there has been a growth in the budget hotels sector in the Borough including those servicing the Heathrow Area. 1.4 This report provides details on current visitor accommodation, pipeline supply and future demand. It reviews current national and regional policy guidance and provides direction for future tourism policy development in Hillingdon through a process of scenario testing. The report provides spatial solutions where new development could take place whilst meeting other Plan objectives including the Heathrow Tourism Action Zone and potential site allocation policies. It also identifies areas for partnership working in employment skills training and addressing accessibility issues. Local Development Framework Background Technical Report 2 Tourism Study January 2007 2.0 HILLINGDON’S CHARACTERISTICS 2.1 Hillingdon is the second largest London Borough. Located in north west London, it is bounded to the north by Hertfordshire (Three Rivers), to the west by Buckinghamshire (South Bucks) and Slough and to the South by Surrey (Staines/ Ashford) and on the east by the London Boroughs of Harrow, Ealing and Hounslow. 2.2 Hillingdon is clearly defined in the south by Heathrow Airport and in the west by the Colne Valley and Grand Union Canal. To the east the Borough merges into the adjacent suburban areas of Pinner, South Harrow, Northolt, Southall and Hounslow. 2.3 The Borough is the western edge and gateway to London in physical and perceptual terms. The Green Belt that extends westwards from the Colne Valley also covers the northern third of the Borough with large tracts through the centre through to Stockley Park and through to Harmondsworth and Harlington north of Heathrow. 2.4 Geographically the Borough has five broad areas from north to south. • In the north is rural Harefield and the Colne Valley with two important Hospital sites – Harefield and Mt Vernon. • Northwood, Ruislip, Eastcote, Ickenham and Hillingdon are key residential areas, many of ‘Metroland’ significance and having Conservation Area status. There are important commercial pockets, including Northolt aerodrome, interspersed with residential heartland. • Uxbridge on the western edge of the Borough is performing as a Metropolitan Centre with significant retail and office development as well as strategic industrial areas and Brunel University. • Hayes/ Stockley Park/ West Drayton is a commercial belt which straddles the Paddington/Bristol Main Line Railway and Grand Union Canal. • To the south is Heathrow Airport and surrounding ancillary commercial developments and villages south of the M4 motorway. 2.5 The Borough is in a comparatively wealthy region and claims a number of features to attract investment: • Proximity to first class road and public transport routes • Heathrow Airport and Northolt Aerodrome • A critical mass of national and international companies • A pleasant environment defined by many open green areas • A skilled workforce Local Development Framework Background Technical Report 3 Tourism Study January 2007 2.6 Communications The Borough has a generally good communications infrastructure which makes it attractive for inward investment. The subsequent demand for hotels by visitors to such investment also generates a demand for transit trade from visitors using the communication corridors: • Heathrow is the national gateway to London and the UK for airline passengers and European gateway for many international tourists. Currently 68m passengers use Heathrow Airport each year but with the opening of Terminal 5 in 2008, the number of passengers using Heathrow is set to increase to 90m passengers per annum by 2012. • There is excellent road access into and out of central London on the M4 and M40/A40 and to the national network via the adjacent M25. North to south road communications within the Borough are more limited though the Stockley and Hayes bypasses have helped. • National rail communications are available into central London from Heathrow (via the Heathrow Express and Heathrow Connect rail stopping service) and West Drayton and Hayes (to Paddington) and West Ruilsip, South Ruislip and Ruilsip Gardens into Marylebone. • There are underground links to all terminals at Heathrow via the Heathrow branch of the Piccadilly line. The Metropolitan line and the northern branch of the Piccadilly line services Uxbridge and the Borough’s Northern centres and the Central Line a number of the Borough’s central locations. • Northolt Aerodrome provides handling facilities for private flights in addition to Ministry of Defence Activities. • There are two1 infrastructure projects currently being progressed. These are Crossrail, which would provide a rail link west-east across central London, and a possible third runway at Heathrow Airport. These would enhance local accessibility, potentially increasing the demand for visitor accommodation and facilities. 1 As of 2 August 2007 the Mayor postponed the West London Tram proposal indefinitely. Local Development Framework Background Technical Report 4 Tourism Study January 2007 • Fig 1 Take off over Terminal 5 Heathrow 2.7 The Local Economy According to the Greater London Authority’s 2005 Round Interim Demographic Projections Scenerio 8.06, the London Borough of Hillingdon had a population of 247,000 in 2004. This is expected to rise to 251,600 million by 2016 and 254,400 by 2026. 2.8 The Hillingdon economy is driven by commercial development at Heathrow, Hayes and Uxbridge and is large and strong in its own right. It is also central to the West London and the Western Wedge economies (which extends both to the east and west along the Thames Valley. 2.9 West London Hillingdon is located within the West London Sub Region which also includes the London Boroughs of Brent, Ealing Hammersmith and Fulham, Harrow, and Hounslow. The area is a vibrant and advanced industrial and commercial location which makes an important contribution to the London, national and international economies. The area incorporates a number of key concentrations of economic activity: • Heathrow is one of the world’s busiest international airports. 68m passengers travel through Heathrow each year. In addition there is an estimated 1.3 million tonnes of freight brought through Heathrow. Local Development Framework Background Technical Report 5 Tourism Study January 2007 • There are five key economic clusters operating in West London in addition to the aviation sector. These include IT, pharmaceuticals, creative industries, financial services and transportation. • West London remains at the heart of the UK’s largest concentration of information technology with the major global players to be found in Stockley Park, Bedfont Lakes and Chiswick Park. • West London is a major centre of senior corporate management and is the location of 200 company headquarters. The area has long been a magnet for US corporations which have recently been joined by leading Eastern and European businesses. • West London forms part of Europe’s pre-eminent concentration of media sector activity, accounting for almost one quarter of total UK employment in the sector and includes many of the sector’s leading global players. 2.10 The continuation of this economic success is dependent upon a set of inter-relayed factors: • availability of appropriate skills; • the ability to move people, goods and information rapidly and effectively; • the provision
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