FY 2012 Annual Report July 1, 2011 – June 30, 2012 & 2013 Calendar

„„Regional transit leadership of unique The mission of the Metropolitan Rapid Vision competence and competitiveness Mission Transit Authority is to strengthen communities, „„Safe, reliable and customer-friendly service advance economic competitiveness and respect the environment by providing a safe and customer- „„Increasing regional quality of life and economic success focused regional transit system. „„Respected and valued regional partner with unique expertise

Table of Contents

Board of Directors...... 1 Serving With Pride...... 12 Message from the General Manager/CEO...... 1 Shaping Public Policy...... 13 Training for the Future...... 2 Financial Highlights and Financial Reporting Award...... 14 Supporting the Community...... 3 Fare Structure...... 15 Focusing On Safety And Security...... 4 Net Assets by Fiscal Year...... 16 Preserving the Environment...... 5 Primary Revenue Source Trend...... 16 Advancing Regional Transportation...... 6 Growth in Ridership and Fare Revenue...... 17 Moving Millions of Passengers...... 7 Trend of Total Expenses...... 17 Leading the Transit Industry...... 8 Total Expenses by Function...... 18 Patronizing the Arts...... 9 Farebox Recovery Percentage...... 18 Boosting the Economy...... 10 Rail Map...... 19 Making Movie Magic...... 11 Board of Directors

Officers Directors Ex-Officio

Frederick L. Daniels, Jr. Barbara Babbit Kaufman Robert L. Ashe III Wendy Butler Jim Durrett Jannine Miller Chairman Vice Chair

Harold Buckley, Sr. Juanita Jones Abernathy Roderick E. Edmond Adam D. Orkin Noni Ellison-Southall Keith Golden Treasurer Secretary FY 2012 Annual Report

Message from the general manager/ceo

At MARTA we are so much more than “big on the quality of life and economic suc- ability programs to protect and improve the things that move” people from place to cess in this region and state is profound. environment and partnered with the region place. From providing 420 thousand transit trips a and state to advance transit expansion day to contributing hundreds of thousands plans. We are the student who takes the train of dollars to charitable causes throughout each day to Georgia State University in pur- the year, MARTA continued to be a driving As I complete my five-year tenure as Gener- suit of her law degree. We are the patient force in the community in Fiscal Year 2012. al Manager and CEO of MARTA, I must say who relies on MARTA Mobility to receive that it has been an honor and privilege to be life-sustaining dialysis treatments. We are Despite the ongoing financial challenges a part of the ninth largest transit system and the local film crew that’s hired to work on a that MARTA faced, the Authority did not truly one of the best in the country. I com- major motion picture filming a scene on a waver from its mission. Our employees mend all of our dedicated and hardworking MARTA bus. We are the hundreds of thou- supported and maintained vitally important employees for the contributions they have sands of trips each day connecting people community links by pulling together to pro- made in partnership with our local leaders to family and friends, educational, artistic vide safe, efficient, reliable and customer- and transit supporters to continue serving and cultural experiences, job opportunities focused transit service. our customers and the region with pride. and essential health and wellness services. At the same time, MARTA leveraged tech- MARTA is responsible for knitting together nologies to enhance safety and security the fabric of this community, and its impact programs, implemented innovative sustain-

Page One January 2013 Arts Center Station

T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 JANUARY 2013 FY 2012 Annual Report Tuesday, January 1 New Years Monday, January 21 Martin Luther King, Jr. Day Training for the future

A recent study released by the American credited and standards-based Transit Train- This program will be a boon for MARTA, as Public Transportation Association (APTA) ing Center. well as other regional transit providers, by ef- found that the transit industry is facing a fectively positioning them to compete for the severe talent gap as a large percentage of Other organizations joining MARTA and diminishing number of qualified applicants its current workforce approaches retirement Georgia Technical College in this who are entering the skilled trades. The over the next decade. important new venture are Cobb Commu- grant award and implementation of the Tran- nity Transit, , the sit Career Pathway Programs at the Georgia Responding to this looming challenge here Georgia Regional Transportation Authority, Piedmont Technical College’s Regional Tran- in metro Atlanta, MARTA, in partnership the Atlanta Regional Commission and the sit Training Center could also attract talented with Georgia Piedmont Technical College, Urban League of Greater Atlanta. candidates who may not otherwise have succeeded this year in winning a $3 mil- considered a career in the industry. lion federal grant to train the next generation Once fully established, these transit-focused of skilled public transportation workers and programs will become a nexus for industry This regional approach to transit training, leaders. newcomers by providing them with core ed- championed by MARTA, identifies common ucation and required certifications. Further- workforce development needs and lever- The grant will fund implementation of inno- more, the programs will represent a repro- ages current technical college infrastructure, vative educational solutions to address the ducible model that can be tailored to transit thereby expanding the pool of qualified can- unique knowledge and skill sets that transit systems in other areas of the country where didates for technically advanced transit jobs. careers demand. Once launched, the pro- similar needs exist. gram will become the nation’s first fully ac- Page Two February 2013 West End Station

F S S M T W T F S S M T W T F S S M T W T F S S M T W T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 FEBRUARY 2013 FY 2012 Annual Report Saturday, February 2 Groundhog Day Sunday, February 10 Chinese New Year Wednesday, February 13 Ash Wednesday Supporting the community Thursday, February 14 Valentine’s Day Monday, February 18 President’s Day

MARTA doesn’t just serve the metropolitan thousands of toys, games, gift certificates hundreds who are now eligible to partici- area with bus and train service, it’s also an and bicycles are given to those in need. pate in the democratic process. integral part of the community – and always has been. This year, the MARTA Police Department For those trying to get back on their feet, outdid itself by raising $33,480 for Special MARTA continues to sponsor the Trans- MARTA employees are involved in a wide Olympics Georgia that serves more than portation Assistance and Employment Pro- range of civic and charitable activities that 24,000 athletes with intellectual disabilities gram for the Homeless in partnership with demonstrate a deep and heartfelt com- through year-round, Olympic-type sports. the Georgia Law Center for the Homeless mitment to improving the lives they touch, Surpassing their original $25,000 target, and the Atlanta Center for Self Sufficiency. both on and off the job. the police department logged its largest do- Working through 47 community organiza- nation ever, making them one of the top five tions, MARTA provides half-fare passes for For more than 20 years, The MARTA Em- fundraisers for the Special Olympics among eligible candidates who are actively looking ployees’ Charity Club, a non-profit organi- law enforcement agencies in Georgia. for a job or commuting to work, attending zation funded with voluntary contributions, school, going to medical appointments or has been helping to lighten the burden and MARTA also worked to encourage its cus- dropping off their children at day care. lift the spirits of countless children and fami- tomers to make their voices heard at the lies during the holidays and all year long. ballot box by inviting non-partisan civic The highlight of the Charity Club’s efforts groups to hold voter registration drives at is the annual “Holiday Shop,” during which busy rail stations which helped sign-up

Page Three March 2013 Civic Center Station

F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MARCH 2013 FY 2012 Annual Report Saturday, March 2 Read Across America Day Sunday, March 10 Daylight Saving Time Begins Sunday, March 17 St. Patrick’s Day Focusing on safety and security Wednesday, March 20 First Day of Spring Sunday, March 31 Easter

The top priority for MARTA is ensuring that at MARTA rail stations that are dubbed Recognizing that customers and employ- our customers, employees and the gen- “Operation THOR”, an acronym for Target ees also play an important part in keeping eral public are always as safe and secure Hardening Operational Response. During the transit system secure, MARTA’s “See as possible. This commitment to the wel- these exercises, officers pose an over- Something, Say Something” campaign en- fare of all stakeholders requires a rigorous whelming presence as they swarm onto courages anyone who notices suspicious combination of constant vigilance, smartly MARTA property while employing explosive objects, persons or activities to report them deployed technology and ongoing training detection canines, random passenger bag immediately to authorities, in person, or by that may go unnoticed, but which are criti- inspections and other techniques to identify using a cellphone. cal to MARTA’s successful operations. and deter security threats. In order to augment MARTA’s existing se- As in the past, the MARTA Police Depart- The department also stages an annual, full- curity programs, the MARTA Board of Di- ment continued to work diligently this year scale emergency response exercise that rectors this year authorized the agency to to prevent criminal and terrorist activities draws a host of law enforcement partners move forward with a $17 million capital proj- using an array of conventional and innova- and first-responders at the local, state and ect to install video surveillance cameras on tive law enforcement tools. federal levels to participate in scenarios that all buses, trains and Mobility vans by 2014. test their collective preparedness and ability In addition to uniformed and plainclothes to coordinate their efforts in real-time. patrols on MARTA buses and trains, the de- partment conducts random surge-sweeps

Page Four April 2013

M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 APRIL 2013 FY 2012 Annual Report Monday, April 1 April Fool’s Day Monday, April 22 Earth Day Preserving the environment Wednesday, April 24 Administrative Professional’s Day

MARTA plays an active role in human, so- lent petroleum each year, helping mitigate tion, soil erosion and urban flooding. cial and environmental sustainability; ideals greenhouse gas emissions. which are central to our business model. Finally, MARTA this year completed con- MARTA’s sustainability programs touch all By implementing hand dryers in all facility struction of the largest solar canopy instal- aspects of the organization including its fleet restrooms, MARTA is helping to reduce lation in Georgia at the Laredo Bus Garage, of compressed natural gas (CNG) buses, landfill waste and cut harmful carbon diox- which is the second largest structure of its automated hand dryers in all facilities, high- ide emissions. MARTA has also commit- kind at a U.S. transit system. This feder- efficiency light-emitting diode (LED) lighting, ted to integrating Leadership in Energy and ally funded project is equipped with LED trash and water recycling and a solar proj- Environmental Design (LEED) standards fixtures that use less energy and last much ect which stands as our most ambitious into new and retrofit projects, including the longer than conventional lighting, offsetting “green” effort to date. ongoing construction of the Pe- the facility’s overall energy costs. destrian Bridge. MARTA employees marked the 42nd Anni- MARTA was a pioneer in initiating research versary of Earth Day with our own “42 Acts and development for the first set of speci- Through MARTA’s “Green Light” recycling of Green” to highlight the agency’s ongoing fications for CNG buses for the transit in- program, the Authority saves seven tons of environmental efforts, and also participated dustry nationwide. MARTA’s fleet positively waste monthly. Using carbon filters, MAR- in Earth Day festivities that drew more than impacts the region’s air quality by saving TA is able to reclaim about 90 percent of 4,000 people. roughly seven million gallons of equiva- the water used to wash buses and trains, which helps prevent groundwater deple-

Page Five May 2013

W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 MAY 2013 FY 2012 Annual Report Wednesday, May 1 May Day Sunday, May, 5 Cinco De Mayo Sunday, May 12 Mothers Day Advancing regional transportation Saturday, May 18 Armed Forces Day Monday, May 27 Memorial Day

Despite a prolonged recession that se- Although no new funding sources have the . This 2.6 mile tran- verely hampered economic progress, met- been identified, MARTA planners are en- sit loop will connect downtown tourist at- ropolitan Atlanta now appears primed to gaged in exhaustive studies required to tractions to the popular Martin Luther King attract new businesses, residents and visi- keep major regional transit projects mov- Jr. Historic District with a stop at MARTA’s tors. That’s why MARTA is deeply involved ing forward and eligible for federal dollars, . in planning for a more robust, regional should they become available. Two of the transportation network that will be essential most-anticipated projects are the I-20 Cor- Another potentially transformational project to staying competitive and accommodating ridor, which would connect central Atlanta for the city, state and region is the Georgia new growth that’s expected in the future. with the Mall at Stonecrest in southeastern Multi-Modal Passenger Terminal (MMPT). DeKalb County; and the , The project would provide a convenient For example, the 20-county metropolitan which would link the Lindbergh Center area transit hub in the heart of the city for trans- area is estimated to gain about 2.8 million in Atlanta with Emory University, the Centers portation partners and their patrons includ- residents by 2040, bringing the region’s for Disease Control and Prevention and the ing MARTA, the Georgia Regional Transpor- total population to about 8.3 million. Such Veterans Administration Hospital in Decatur. tation Authority, Gwinnett County Transit, growth could place additional strain on our Cobb Community Transit, Megabus, Grey- already overburdened streets and high- In addition, MARTA this year proudly joined hound intercity bus and planned intercity ways, and possibly increase demand for with the City of Atlanta, Central Atlanta Prog- and commuter rail service. transit services, such as MARTA’s. ress and U.S. Transportation Secretary Ray LaHood in a ground-breaking ceremony for

Page Six June 2013 Kensington Station

S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 JUNE 2013 FY 2012 Annual Report Friday, June 14 Flag Day Sunday, June 16 Father’s Day Moving millions of passengers Friday, June 21 First Day of Summer

Since 1979 when MARTA first launched some relevant facts about MARTA’s perfor- cent of MARTA customers only took the a combined transit system offering bus mance during FY 2012: train compared to about 2.4 percent and rail service, one of the most frequently who only rode the bus. „MARTA averaged about 430,000 week- asked questions from the public is: “How „ „„About 56 percent of MARTA customers many passengers actually ride?” day unlinked passenger trips, a federally used the system to commute to work mandated standard that counts each during the week and on weekends. An- The simplest answer is, “a lot.” But it’s more time a customer boards a transit vehicle complicated than that. other 9 percent of MARTA customers en route to a destination. On Saturdays, used it to get to get to school and about At MARTA and elsewhere, transit patron- 267,000 and on Sundays, 194,000 un- 3 percent rode MARTA for transportation age can rise or fall based on a number of linked trips are typically made. to medical appointments. Throughout external factors, such as the state of the „„On any given weekday, about 123,400 the week, 31 percent of MARTA cus- economy and local gas prices. Ridership persons took MARTA, which means tomers used the service for other pur- can also be driven by internal factors, such our daily ridership roughly equaled the poses, such as going to a sporting or as the relative quality and accessibility of total population of Columbia County in entertainment event. the service. east-central Georgia, which has about 124,000 residents. All told, MARTA logged 134,889,690 un- It’s not always easy to quantify how those linked passenger trips this year. That is a lot. variables impact ridership. But to help put „„Most MARTA customers, about 74 per- the numbers into perspective, here are cent of them, take a bus and a train to get where they’re going. About 23 per- Page Seven July 2013 Medical Center Station

M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 JULY 2013 FY 2012 Annual Report Thursday, July 4 Independence Day/ Fourth of July Sunday, July 28 Parents Day Leading the transit industry

In July, MARTA had the privilege of hosting Attendees were also treated to a rousing portation and transit investments over the the 2012 annual Transit Board Members keynote address on the significance of well- next decade. Seminar for the American Public Transpor- run transit to the vitality of our nation deliv- tation Association (APTA), the preeminent ered by Atlanta Mayor Kasim Reed. There Ultimately, the regional transportation ref- trade and advocacy association for the were also presentations from industry stal- erendum did not pass. Nonetheless, the transit industry in North America. warts such as APTA President and CEO APTA conference was successful in pro- Michael Melaniphy, MARTA GM/CEO, Dr. viding transit board members from diverse Board members and support staff repre- Beverly A. Scott and MARTA Board Chair, backgrounds the opportunity to improve senting transit systems from around the Frederick L. Daniels, Jr. who also serves as their skills, exchange information and ex- country attended the four-day conference the chairman of APTA’s Transit Board Mem- pand the human capital and technical ex- that centered on professional development, bers Committee. pertise they will need to help their transit policy and governance issues. The confer- systems flourish in the future. ence featured educational sessions on a The conference was convened just days wide range of subjects including fiduciary after the U.S. Congress passed MAP- In 2017, MARTA will again extend its legacy responsibility, succession planning, work- 21, the long-awaited federal transporta- of transit leadership when it hosts APTA’s ing effectively with transit CEOs, legislative tion funding bill that was delayed for almost Annual Meeting and Expo, which stands as advocacy, building community partnerships three years, and just a week before the vot- the world’s largest, and most prestigious and the importance of public transparency ers in metro Atlanta were set to decide on showcase for public transportation. and openness. approving roughly $8 billion worth of trans-

Page Eight August 2013

T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 AUGUST 2013 FY 2012 Annual Report Sunday, August 4 Friendship Day Patronizing the arts

No matter how you look at it, you just can’t In many ways, MARTA’s rail stations are Historically, MARTA has also been a dedi- spell MARTA without A-R-T. Since its incep- themselves individual works of art. Built with cated patron of the region’s thriving artistic tion, the transit system has always had a federal funding at a time when new tran- environment, and this year was no different. strong connection to the artistic and cre- sit systems were required to devote a por- MARTA hosted the gloATL dance troupe at ative life of the community it serves – and tion of their budgets to public artwork, each as part of its Liq- still does. MARTA station features distinctive aesthetic uid Culture: a utopia station series. The free touches that inspire the imagination and event entertained customers and passers- It’s no accident that MARTA’s Arts Center capture the soul of the communities where by with a unique and engaging performance Station in Midtown provides a direct rail link they are located. that combined choreography with a public to an area considered by many to be Atlan- art installation. ta’s artistic and cultural epicenter. Hopping For patrons of the arts, MARTA also offers off the train at Arts Center puts customers convenient trip access to a host of cultural MARTA also served as a proud sponsor just blocks away from such iconic venues as activities that draw hundreds of thousands of of “The Dream Contest: Visions of the Civil The High Museum of Art, the Woodruff Arts visitors annually such as the National Black Rights Movement and America Today,” for Center, the Museum of Design Atlanta, the Arts Festival, Music Midtown, the Dogwood elementary, middle and high school stu- Savannah College of Art and Design, The Arts Festival, the Atlanta Arts Festival, the dents to foster an appreciation for the rel- Center for Puppetry Arts, Center Stage, the Decatur Arts Festival and the Sandy Springs evance of history and demonstrate the vital 14th Street Playhouse, the Alliance Theater Festival. importance of arts in education and daily life. and the Atlanta Symphony Orchestra.

Page Nine September 2013

S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 SEPTEMBER 2013 FY 2012 Annual Report Monday, September 2 Labor Day Sunday, September 8 Grandparents Day Wednesday, September 11 Patriots Day Boosting the economy Saturday, September 21 International Day of Peace Sunday, September 22 First Day of Autumn

If you thought MARTA was “just” a transit researchers used proven economic mod- statewide, providing Georgians with more system, think again. els that incorporated demographic and in- than $700 million in personal income dustry data from federal agencies including Like other major infrastructure assets, such „„MARTA’s capital budget supports 10,000 the Bureau of Labor Statistics, the Census to 20,000 jobs in Georgia annually, pro- as Hartsfield-Jackson International Airport, Bureau and the Department of Commerce. the Georgia Dome or the Georgia World viding between $500,000 to $1 billion in Congress Center, MARTA provides eco- Researchers determined that MARTA’s personal income nomic benefits that reach every corner of presence boosts economic efficiency be- „„Nearly 41,500 MARTA customers, who the state. cause, “…employers are more likely to find have no other means of transportation workers who meet their needs and workers and rely exclusively on MARTA for com- The results of a study undertaken this year are able to commute to jobs that pay a mar- muting to work, support an additional by the University of Georgia’s Carl Vinson In- ket rate for their skills.” 36,000 jobs stitute estimated that MARTA is responsible for about $2.6 billion in economic activity The study, which updated similar research „„Of Atlanta’s 18 fastest-growing industry every year and supports roughly 24,000 conducted by the Vinson Institute in 2007, sectors (out of 54), 14 are among those jobs in the metro Atlanta region that it also found that: whose workers rely heavily on MARTA for serves, and across Georgia. The study an- transportation to and from work. Those alyzed MARTA’s direct and indirect effects „„MARTA’s operating budget supports industries include retail trade, health care, on the economy from 2007 to 2011 based 4,500 direct employment jobs plus an- professional/scientific technical services, on its operating and capital budgets. The other 9,400 indirect or “induced” jobs wholesale trade, monetary and credit services. Page Ten October 2013

T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 OCTOBER 2013 FY 2012 Annual Report Monday, October 14 Columbus Day Wednesday, October 16 National Boss Day Thursday, October 24 United Nations Day Making movie magic Thursday, October 31 Halloween

From independent documentaries shot on a played an on-camera role in several com- Woods is about a young medical student shoestring, to big-budget blockbusters with mercial film projects featuring MARTA’s who discovers sinister motives when seem- A-list movie stars, MARTA is constantly re- buses, trains, rail stations – and a few em- ingly healthy patients undergoing routine minded that there’s no business like show ployees and customers – who were ready surgical procedures mysteriously wind up in business. Drawn by good weather and an for their close-ups when the director yelled, comas. abundance of great local talent, the enter- “Action!” tainment industry is transforming metro At- “Cooking Channel” – In a cross-country lanta into “the Hollywood of the South,” and The most notable productions in MARTA’s quest to find the best sandwiches in Amer- MARTA has become a popular backdrop for lengthening list of film credits shot this year ica, the popular food network traveled to all types of productions. include: Atlanta and rode MARTA from Hartsfield- Jackson International Airport en route to a Location scouts are constantly contact- “Parental Guidance” – Starring Billy Crys- pimento cheese delicacy served up at an ing MARTA about using our infrastructure tal and Bette Midler, this comedy is about a eatery near the Inman Park/Reynoldstown or personnel. Once approved, these deals pair of haplessly overprotective grandparents rail station. typically generate modest revenue for the who agree to look after their grandchildren, Authority and help expose MARTA to a na- whose 21st century attitudes clash with their MARTA was also featured in commercials tional audience. grandparents’ old-school methods. for Dunkin’ Donuts and Adidas sportswear as well as an instructional video for Mobil- During this fiscal year, the transit system “Coma” – This TV mini-series starring Lau- ity customers produced by the Centers for ren Ambrose, Geena Davis, and James Disease Control and Prevention in Atlanta. Page Eleven November 2013 Midtown Station

F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 NOVEMBER 2013 FY 2012 Annual Report Friday, November 1 All Saints’ Day Sunday, November 3 Daylight Saving Time Ends Monday, November 11 Veteran’s Day Serving with pride Thursday, November 28 Thanksgiving

The words, “serving with pride” are more „„Bus Operator Edwin Washington was again personally.” Logan was referring to than just a motto for MARTA’s hard-working driving his route when a passenger yelled Officers Floramae Patry and Marcus employees. They are a way of life. out in panic that her baby had stopped Harden, a pair of MARTA’s finest. breathing. Washington parked the bus, „„As a visually impaired customer struggled Their willingness to go the extra mile for and successfully performed CPR on the our customers may not show up on the to cross a busy intersection, Bus Opera- unconscious infant, saving her life. The tor Douglas Phillips took matters into TV news and their selfless dedication rarely child was later transported to the hospi- makes the headlines. his own hands. Phillips got out, stopped tal, conscious and alert. traffic and helped her aboard. Witness- But every single day, unsung MARTA em- „„MARTA rail passenger Russell Logan ing the scene was MARTA Board Chair- ployees quietly display their personal com- didn’t realize he had left his wallet be- man Frederick L. Daniels, Jr. who hap- mitment to service through countless acts hind, containing cash and credit cards. pened to be in a passing minivan with of kindness – and even feats of genuine After reporting his lost property to MARTA others headed to a football game. “Ev- heroism. Here are just a few examples of police, two officers scoured the train and eryone was impressed at the care that MARTA employees who this year dem- recovered his wallet, with the contents driver took to make sure the rider was onstrated what “serving with pride” really intact. “I was lucky enough to be helped safe,” Daniels said. means: by two good and decent professionals,” Logan later wrote. “I wish I could remem- That’s Service. That’s Pride. That’s MARTA. ber their names so I could thank them

Page Twelve December 2013

S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 DECEMBER 2013 FY 2012 Annual Report Tuesday, December 17 Wright Brothers Day Saturday, December 21 First Day Winter Wednesday, December 25 Christmas Shaping public policy Tuesday, December 31 New Years Eve

In addition to running the nation’s 9th larg- Based on their extensive and impressive of Representatives about reauthorization of est transit system in metro Atlanta, mem- experience in their respective fields, Richard the Transportation Security Administration bers of MARTA’s executive leadership team Krisak, Assistant General Manager for Rail, (TSA). Chief Dunham was joined by trans- also worked closely with federal officials and and Georgetta Gregory, Assistant General portation professionals from the freight rail, agencies to develop programs and policies Manager for Safety, were both chosen by pipeline and trucking industries to detail their that ultimately benefit all Americans. the U.S. Secretary of Transportation for the experiences and offer recommendations on Transit Rail Advisory Committee for Safety surface transportation security. Chief Dun- For example, Dr. Beverly A. Scott, MARTA’s (TRACS), which assists the Federal Transit ham’s testimony will provide the Committee GM/CEO was tapped by the Obama ad- Administration (FTA) in establishing national with crucial information on current success- ministration to serve on the National Infra- safety standards for rail transit nationwide. es and future needs as the U.S. Congress structure Advisory Council (NIAC). As the Krisak and Gregory have the distinction of prepares to consider reauthorization of the Council’s Vice-Chair, Dr. Scott and other being the only two members of the commit- Homeland Security program. NIAC members from private industry, aca- tee selected from the same transit agency. demia, state and local government advise the Secretary of Homeland Security on forti- MARTA Police Chief Wanda Dunham was fying critical infrastructure sectors, transpor- acknowledged for her law enforcement ex- tation networks and information systems. pertise and this year was asked to testify on Capitol Hill before the Subcommittee on Transportation Security, of the U.S. House

Page Thirteen Financial Highlights and Popular Annual Financial Reporting Award

This Annual Report contains summarized fi- ied for the use of the product or service. and local government popular reports. nancial information taken from MARTA’s Com- MARTA’s financial statements are reported In order to receive an Award for Outstand- prehensive Annual Financial Report (CAFR), using the economic resources measurement ing Achievement in Popular Annual Financial which is published separately. The CAFR in- focus and the accrual basis of accounting Reporting, a government unit must publish cludes detailed financial information includ- under which revenues are recognized when a Popular Annual Financial Report, whose ing MARTA’s audited financial statements. earned and measurable and expenses are contents conform to program standards of Copies of the CAFR and Popular Annual Re- recognized when incurred. The statements creativity, presentation, understandability, port are available at MARTA’s headquarters are presented in conformity with accounting and reader appeal. building, the public libraries of DeKalb County, principles generally accepted in the United Fulton County, and the City of Atlanta, and on States of America. An Award for Outstanding Achievement in the internet @ www.itsmarta.com. Popular Annual Financial Reporting is valid for The Government Finance Officers Associa- a period of one year only. MARTA has received In order to measure the costs of providing tion of the United States and Canada (GFOA) a Popular Award for the last fourteen consec- mass transportation services, the revenues has given MARTA the Award for Outstanding utive years (fiscal years ended June 30, 1998 from those services and required subsidies, Achievement in Popular Annual Financial Re- through 2011). We believe our current report MARTA has adopted accounting principles porting for its Popular Annual Financial Report continues to conform to the Popular Annual and methods appropriate for a governmental for the fiscal year ended June 30, 2011. The Financial Reporting requirements, and we are enterprise fund. Enterprise funds are used to Award for Outstanding Achievement in Popu- account for specific operating activities. Enter- lar Annual Financial Reporting is a prestigious prise funds are financed and operated similar national award recognizing conformance with to a private business entity where a fee is lev- the highest standards for preparation of state Page Fourteen Fare Structure For the Fiscal Year Ended June 30, 2012

REGULAR FARE Mobility Fixed Route ...... No Charge (For certified customers riding fixed route; no charge with Mobility ) Single Trip (stored on Breeze Card or Breeze Ticket)...... $ 2.50 Round Trip (including transfers, stored on Breeze Card or Breeze Ticket)...... $ 5.00 Discount passes are available through employer, visitor or student programs. Children’s Fare (children 46” and under, maximum two per paying adult)...... FREE Call 404-848-5000 for more information. Ten (10) Single Trips (10 trips on Breeze Card or Breeze Ticket)...... $ 25.00 Twenty (20) Single Trips (20 trips stored on one Breeze Card or Breeze Ticket)...... $ 42.50 Single Cash Fare History From Inception 30 Day Pass (unlimited travel for 30 consecutive days, all regular service)...... $ 95.00 Day Passes (unlimited consecutive day travel on all regular service)...... 1 Day...... $ 9.00 The chart below gives a detail breakdown of MARTA’s fare structure. This chart also shows 2 Day...... $ 14.00 the history of MARTA’s single cash fare from inception. As noted in the chart, MARTA’s 3 Day...... $ 16.00 one-trip pass fare is currently $2.50. MARTA gives various discounts, including stored 4 Day...... $ 19.00 trips, unlimited daily, weekly and monthly passes and discounts to the elderly and disabled. 7 Day...... $ 23.75 MARTA MOBILITY AND REDUCED FARE SERVICES $2.50 $2.50 Reduced Fare...... $ 0.95 $2.00 (For pre-qualified customers 65 and older with disabilities or Medicare using regular service) $.200 $1.75 $1.50 $1.50 Mobility Service...... $ 3.80 $1.25 (One-way, on-demand service for certified customers; personal care attendant may ride free, if re- $1.00 $1.00 quired) $0.60 $0.75 $0.85 $0.50 $0.50 $0.25 Discounted Mobility Service (20 single trips)...... $ 64.60 $0.15 $0.00 Discounted Mobility Service (unlimited travel for 30 days on Breeze Card)...... $122.00 1972 ‘80 ‘81 ’82 ‘88 ‘89 ‘91 ‘93 ‘96 ‘01 ‘10 ‘11 ‘12

Page Fifteen Net Assets by Fiscal Year Primary Revenue Source Trend

MARTA’s assets exceeded liabilities by $1.6 billion at June 30, 2012, an $87.4 million decrease This chart shows MARTA’s two primary revenues trended over the past ten fiscal years. MARTA’s from June 30, 2011 when assets also exceeded liabilities by $1.7 billion, and a $167 million two largest revenue sources are sales tax and fare revenue. The two combined make up 76% decrease from June 30, 2010. MARTA is able to report positive balances in all categories of net or $474 million of total revenue. Sales Tax provides 21% of MARTA’s total revenue and Fare assets. The same situation held true for the prior fiscal years. More detailed information on the Revenue provides 55% of the total. statement of net assets is contained in the Comprehensive Annual Financial Report. MARTA’s sales tax revenue comes from a 1% sales tax levied in the City of Atlanta and the Coun- ties of Fulton and DeKalb. Under the law authorizing the levy of the sales and use tax, MARTA is restricted as to its use of the tax proceeds. Fare revenue is earned through user fees; as of June 20112012 30, 2012, the full fare fee is $2.50, which was increased from $2.00 in October 2011. 2010 2008 2009 As indicated on the chart, sales tax revenue has trended upward for most of the past decade. 2500 2007 There was a dip in 2003 when sales tax revenue saw a major decline directly after the September 2006 11, 2001 tragedies. In 2007, Georgia and most of the country entered a major economic 20042005 2000 2003 recession. The impact of this recession can easily be seen in the sales tax revenue numbers. However, fare revenue has remained relatively constant over the past decade.

1500 1.595 400 1.682 300 Sales Tax 1.849 200 1000 1.971 Fare

2.109 MILLIONS 100 Revenue 2.138 500 2.167 0 2.154 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2.15 IN BILLION DOLLARS 0 2.155 Page Sixteen Growth in Ridership Trend of Total Expenses and Fare Revenue

This chart gives a simple comparison of MARTA’s revenue in dollars and passenger count trend- This chart shows total expenses trended over the past ten years. Total expenses include both ed over the past 10 years. Both passenger count and fare revenue had a slight up and down operating and non-operating expenses. In 2007, total expenses started to increase gradually movement from 2003 through 2008. Fare revenue, however, started to have a steady rise from due to depreciation on a number of major capital programs that were placed in service. Over 2009 to 2012 while passenger count continued to have a see-saw movement until 2012. the last four years, cost containment measures have effectively flat-lined the growth in expenses. Even with the aggressive cost containment measures, the cost of fuel and health care continue to outpace the related cost savings and any revenue growth. 156 160 147 150 142 146 800 142 138 726 136 139 134 727 748 140 133 700 116 616 732 120 110 105 104 105 600 660 96 95 96 99 517 514 100 500 499 528 80 400 THOUSANDS

60 MILLIONS 300 40 200 20 100 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Fare Revenue Ridership FISCAL YEARS

Page Seventeen Total expenses by Function Farebox Recovery Percentage Last Ten Fiscal Years (Dollars in Thousands)

This chart shows total expenses by function. A function is a type of activity that MARTA engages This chart shows the percentage of MARTA’s operating expenses that are paid by the revenue in, which subsequently results in an expense. This chart shows that providing transportation and obtained from the passenger fare. the associated maintenance represent 64% or $333 million of MARTA’s total expenses by func- Fiscal Farebox Percent Operating Percent Farebox tion. Transportation and related maintenance include such expenses as salaries and benefits Year Revenue Change Expenses Change Recovery for bus and train operators, electricity and fuel. Paying out interest, primarily on bonds, is 14% 2003 96,059 (6.0) 314,789 5.6 30.5 or $70 million of the total expenses by function. MARTA finances most of its capital equipment 2004 95,082 (1.0) 303,057 (3.7) 31.4 and rail construction with bond funds; thus, interest expense is expected to represent a signifi- 2005 96,244 1.2 309,382 2.1 31.1 cant portion of total expenses. General and administrative expenses include, but are not limited 2006 99,148 3.0 306,505 (0.9) 32.3 to, salaries and benefits for adminis- 2007 104,678 5.6 328,958 7.3 31.8 trative personnel, office materials and supplies and casualty reserves. These 2008 103,963 (0.7) 368,767 12.1 28.2 expenses account for 14% or $79 mil- 2009 105,235 1.2 390,923 6.0 26.9 lion of total expenses by function, a 2010 109,546 4.1 403,360 3.2 27.2 decrease of $1 million over FY 2011; 2011 115,828 5.7 410,462 1.8 28.2 this decrease is primarily due to elimi- 2012 132,870 14.7 411,476 0.2 32.3 nation of the non-represented based $500 Operating Expenses merit increase and reduced non-labor $450 expenses. Other expenses comprised $400 Farebox Revenue 7% of total expenses which is 3% $350 more than last fiscal year. $300 $250 $200

30.5% 30.7% 34.3% 30.5% $150 31.4% (Excluding Depreciation) 31.1% 32.3% 26.9% $100 31.8% 28.2% $ 50 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Page Eighteen

Operating Expenses Farebox Revenue N North Springs REGIONAL CONNECTIONS Red Line W Sandy Springs Rail Map Cobb Community Transit (CCT) www.cobbcct.org S Dunwoody GEORGIA LEGEND (770) 427-4444 85 Stations served: Dunwoody, Red Line Medical Center Gold Line Arts Center, Midtown, North Avenue, Service from North Springs to Airport untill 7:00PM Doraville Red Line Civic Center, Peachtree Center, After 7:00 PM from Lindbergh Center to North Springs only. Five Points, Hamilton E. Holmes Chamblee

Gold Line GEORGIA Brookhaven/Oglethorpe Gwinnett County Transit (GCT) 75 Buckhead Green Line Lenox Service to Edgewood/Candler Park: www.gctransit.com weekdays 5am-9am & 3pm-7pm (770) 822-5010 GEORGIA Service to King Memorial: 285 weekdays 9am-3pm, Sat.- Sun. until 7pm Stations served: Doraville, Arts Center, Midtown, Lindbergh Center Green Line North Avenue, Civic Center, Peachtree Center, After 7:00 PM service to Vine City only Doraville, Lindbergh Center, Five Points Arts Center Blue Line Interstate Highways GRTA Xpress (Xpress) Midtown North Avenue www.xpressga.com own Stations with free daily parking Park (404) 463-4782 Green Line Civic Center noldst e ey Stations with long-term and free daily parking Stations served: North Springs, at k/R Bankhead St Peachtree Center Dunwoody, Arts Center, Midtown, wood/Candler Restrooms North Ave, Civic Center, Peachtree Center, Five Points Blue Line Five PointsGeorgia King MemoInmanrial ParEdge ondale GEORGIA East Lake Decatur Av KensingtonIndian Creek Q:Express & Limited (Bus Rapid Transit) 20

Zipcar (a car sharing service) s y Lost & Found (Five Points Station) Garnett www.zipcar.com 1-866-4ZIPCAR st Lake Ashb Inside Reduced Fare Office Vine City We

West End MARTA RideStore Hamilton E. Holme GEORGIA 20 • Airport Station www.amtrak.com (800) USA-RAIL Oakland City

• Five Points Station Bus Route 110 Northbound from Arts Center Station CC/Philips Arena/CNN Center Lakewood/ Located at Peachtree St. entrance. Ft. McPherson East Point Reduced Fare Program Locations: Greyhound Bus Lines/Southeastern Stages Dome/GW • Lindbergh Center Station www.greyhound.com (800) 231-2222 College Park Located in MARTA Headquarters Building. Next to

• Five Points Station Hartsfield-Jackson Atlanta International Airport Located at Forsyth St. entrance www.atlanta-airport.com (800) 897-1910 Airport Page Nineteen

GEORGIA GEORGIA GEORGIA 85 75 675

www.itsmarta.com 404-848-5000 TTY: 404-848-5665 Accessible Format: 404-848-5202