Making the connections Annual review 2014

Building a team for bullied children 2 3

No one should face alone CONTENTS CHIEF EXECUTIVE’S LETTER Growing up is a tough business. No one should have to go 3 chief Executive’s letter When a child attends one of our assertiveness training courses, about the cyber lives of their through it alone. 4 Introducing Kidscape one of the ways they learn to handle those who bully them is children, but feel that they incredibly simple yet powerfully effective: look them in the eye. don’t have the skills to support Bullying shuts down communication channels and cuts off the 5 What we do It’s at the heart of everything Kidscape does — an individual them. Kidscape can offer connections that children need to thrive. Kidscape is here to help 6/7 Making the connections child, standing tall and believing in him - or herself in the face of a unique and wrap-around rebuild those connections — whether that’s by linking targets of enormous challenges. And in today’s climate, in which technology service provided by both adult bullying to a nationwide network of professionals, or just giving 8 Children: the heart of the matter opens the doors for bullying ever wider, even as funding for work volunteers for the parents’ them a new way to talk to mum or dad. And we’re here to help 8 ZAP such as ours declines, it’s a lesson I take to heart from every helpline and young volunteers young people, parents, teachers and the public join together to 9 ZAP plus residential amazing young person that we meet. for teens. And we will campaign stop bullying in its tracks. 9 PACS tirelessly to keep anti-bullying Kidscape helps children and young people to challenge abuse and work and children’s safety on 10/11 Parents: the home front The individual child may be early intervention programme Kidscape’s flagship therapeutic bullying in all its forms. We train teachers and other professionals at the core of Kidscape’s helps young people at risk ZAP sessions equipped 275 the national agenda through our across the UK and around the world to spot the warning signs 12/13 Professionals: the caring community mission, but what makes our of becoming bullies to find children and their families with membership of bodies such as and take effective action. Most importantly, we work directly with 14/15 The public: a social network programmes effective is working positive pathways by creating vital anti-bullying strategies and the Anti-bullying Alliance and families affected by bullying. By offering them support, expert as a team – a nationwide supportive connections within life skills. Importantly, individuals our impressive media profile. 16/17 Supporters: standing together advice and practical strategies, we give them the tools they need network of connections, their communities. PACS has who attend ZAP make new I would like to express my 18 Financial information to grow and thrive. coming together to help young completed its second year of connections and forge sincerest thanks to everyone people transform themselves. delivery reaching over 1200 friendships with peers who It’s vital work that can help children to learn, connect and flourish 19 Thanks who has contributed funds Amidst all the challenges of young people in Essex and have experienced similar issues and it can even save their lives. Read on to find out how we do it, and time to support our vital the past 12 months, there Wolverhampton. Partnerships related to bullying. why we need more funding and what you can do to help. work. Your steadfast resilience has been little opportunity to with Local Education Authorities One of the challenges of the and resourcefulness have draw breath and celebrate our have allowed Kidscape to make past year has been to embed transformed the lives of the successes. So this letter gives important and sustainable a new and more sustainable many young people we have me a welcome opportunity connections with challenging organisational structure for worked with this year. The to press the pause button and vulnerable young people Kidscape. This model provides commitment of our supporters and consider our incredible who might otherwise have Media/Public the flexibility required to shows what is possible ‘village’ of connections – the been difficult to reach. respond to funding challenges when organisations such as children, parents, professionals Similarly, our Department for in the current climate. It has Kidscape build bridges and and committed supporters Education-funded Primary also helped us to develop facilitate connections to create of Kidscape. It gives me the Bullying Intervention Training key posts, and to ensure that environments in which anti- chance to highlight just some programme (BIT) has enabled staff in core positions can bullying work can flourish. of what Kidscape has managed us to connect schools and respond proactively to new to achieve in an environment children to an effective initiative As we approach Kidscape’s opportunities. This investment which has remained difficult, which provides them with the 30th anniversary in 2015, in the future is vital if we are to especially financially. Through skills they require before bullying we will reach out to all of our continue to increase the level innovation, perseverance strikes. Its target number of stakeholders, including those of our work even as funding and the strength of those child beneficiaries has already who haven’t yet had the Parents/Family tightens – the Kidscape staff connections – both internal and been exceeded considerably, opportunity to support us. We must be given the necessary external; local and national – we with year-one outcomes aim to celebrate Kidscape’s tools to develop our vital have been able to further much approaching 100% of the tremendous achievements in work and messages without of our work and reach so many two-year goals. At the heart of furthering the safeguarding the luxury of added time children, parents and the wide this success lies the dedication issues which are vital for the and resources. range of professionals who of the project manager and protection of our young people, Children/ support them. four part-time trainers whose The year ahead will be filled as well as raise very necessary Workshops commitment and capacity for with new challenges and funds through a number of Finally, this letter gives me a hard work are without parallel. opportunities to forge new exciting programmes and chance to ask you to join us All Kidscape projects create connections with the aim of events. It is my hope that this in our core aims of eradicating relationships between schools, delivering long-term benefits report will encourage you to bullying in all its forms and of teachers, other professionals for children and families. Major follow our work online and safeguarding children. Young and outside agencies, children aims in 2014/15 include helping support us in our efforts to help people across this country need and families. Where there are young people to acquire children stand tall and look their us now more than ever to help strong connections it is harder internet literacy skills to combat challenges in the eye. them stand tall and look their for bullying to take hold. the impact of the misuse of challenges in the eye – and Best wishes cyberspace. An important goal now, more than ever, we Our training arm enabled us for Kidscape is to obtain the need you. to work with over 10,000 funding to launch an e-safety professionals and over Anti-bullying efforts thrive where helpline that will provide advice 3,000 young people, while Professionals/Teachers there is a school-wide or region- and emotional support to our our established relationship wide commitment to creating beneficiaries. Cyber bullying with the British International connections between children, is one of the defining issues Schools led to connections parents, anti-bullying agencies for this generation, posing a in countries as far afield as and training initiatives. Our significant and high profile risk Thailand, Malaysia and Mexico. Positive Assertive Confidence to children’s safety. We know During the year under review Skills (PACS) Big Lottery-funded that many parents are anxious 4 5

INTRODUCING KIDSCAPE WHAT WE DO Founded in 1985, Kidscape was the first charity in the UK Our work at Kidscape falls into five main categories: established specifically to prevent bullying and child sexual abuse. • Workshops for children and their parents, teaching proven We are a small organisation with far-reaching influence, committed techniques to build self confidence, stay safe and respond to to sharing our insights and techniques with other organisations bullying in practical ways that bring it to a swift end. and individuals all over the world. • Information and advice on dealing with bullying and Vision related problems, freely available to schools, families Kidscape believes that all children should be able to grow up in a and children. world free from bullying and abuse, and that all adults should keep • Training in best practice approaches to tackling children safe and help them to reach their full potential. bullying for teachers, youth workers and child protection Mission professionals in the UK and internationally. • Advocacy – working with Government and other The mission of Kidscape is to ensure children live in a safe and organisations to ensure that concerns for safeguarding nurturing environment. By providing training, support and advice to children are high on the national agenda. children, parents, schools and those in professional contact with young people, we enable them to gain knowledge and develop the • Media engagement to raise awareness and dispel confidence and skills to challenge abuse and bullying in all myths about bullying and child protection among the its forms. general public. Values Our values are based on the beliefs that: We raise funds from individual • All children have the right to lead their lives free from bullying and corporate donors, trusts and abuse. and foundations, and public and statutory bodies to enable us • All adults have a responsibility to support, nurture and care for to continue this vital work. Last children enabling them to reach their full potential. year, Kidscape spent £755,764, • All children should have the opportunity and confidence to eportr of which 9.8% was dedicated bullying and abuse. to further fundraising activities. In the current tough economic • Bullying and abuse in all forms are not acceptable and should climate, where public spending not be tolerated. is in decline and donors of all • Children, confidentiality and trust are at the heart of everything kinds are tightening their belts, we do. we need more support than ever. We have responded to the challenge by restructuring our organisation to be more effective and efficient and working even harder to make every penny go further. The people we help are from every age group: children and young people from 6 to 19, concerned parents and grandparents, teachers and carers. And they come from all backgrounds and live across the UK: from inner-London comprehensives and from public schools; from rural villages and from major cities. The children we work with aren’t all being bullied – some of them are bullies themselves, and need help to stop. Whatever the situation, we listen without judgement and offer sound advice based on years of experience and the counsel of some of the most experienced and respected psychologists in the field. 6 7

MAKING THE CONNECTIONS Kidscape believes that making connections with your peers is one On a national scale, Kidscape of the most important parts of growing up. But while being part of creates its own connections a community is one of the most exciting and protective aspects of with supporters, legislators childhood, it can also be frightening if the child lacks the tools to and the media, to spread the challenge bullying behaviour when it strikes. anti-bullying message as far as Nearly half of all children say they have been bullied at school at possible. We know that it’s only some point in their lives. And for many young people the bullying by bringing many people into that begins with the school day never ends — once they’re home, the extended team that we can text messaging and social media take over. More than one in three build communities ready to take children say they’ve experienced cyber bullying — abusive emails, on bullying. text messages or social-media experiences — and nearly a third At a time when financial of those affected have never told anyone about their abuse. It’s a hardship and cuts in public self-perpetuating problem: when a bullied child becomes isolated, and social services have left no one finds out about the situation and no one gets the help they many families without the vital need — not the bullied child, and not the bully, either. support they need, we believe Bullying destroys self-esteem. It turns confident, friendly children there are three key areas where into withdrawn, nervous ones, and makes those who already Kidscape’s work is more urgent feel shy and marginalised want to disappear altogether. Children than ever: bullied during their early years are up to three times more likely to • Equipping children and self-harm than their classmates when they reach adolescence. their families with practical Bullied children are six times more likely to contemplate suicide, strategies to beat bullying. and every year around 20 young people end their lives because of These include assertiveness the bullying they are suffering. techniques, support and Kidscape believes that the most effective way to stop and backup from our experts, and prevent bullying is by creating positive connections. It all starts the knowledge to demand by helping children connect to their immediate caregivers. Our action from schools and other workshops teach young people the skills to confront bullying, and institutions. to communicate with parents, teachers and other professionals • Identifying children who bully who can make a difference. Preventative programmes help stop and helping them to stop. By vulnerable children from becoming bullies in the first place, by giving the right support and providing them with the skills they need to communicate through training both to young people better means. and to the adults who care The next level is connecting caregivers with people who can equip for them, we can help to nip children with effective strategies. Kidscape’s training sessions bullying behaviour in the bud. for professionals empower hundreds of educators to pass the • Educating society about anti-bullying message to thousands of young people. By providing bullying and abuse. It’s vital literature and direct assistance to parents, Kidscape helps foster to improve understanding communication and action. And when we can’t provide the of these topics among the help that’s needed, we have the right connections to obtain the general public, professionals answers that people require. who work with children and young people, and political leaders. 8 9

CHILDREN: THE HEART OF THE MATTER ZAP ZAP PLUS RESIDENTIAL PACS Every aspect of Kidscape’s work is centred around the child. ZAP is a free, day-long assertiveness training workshop for For the past four years While ZAP helps children who have been bullied, PACS aims Sometimes that child is already being bullied — picked on in 9 to 16 year olds and their families that teaches practical Kidscape has connected to stop bullying before it happens by paying attention to the school, or harassed online once they’re home. Sometimes that strategies to prevent bullying and abuse. These sessions, with Stowe School in young people most likely to become bullies before they start. child is at risk of being bullied, or of becoming a bully themselves. held two to three times a month at our offices in London, are Buckinghamshire to deliver a Kidscape’s Positive Assertive Confidence Skills programme has The common thread to all these dangerous situations is isolation: a key component to Kidscape’s work, providing new tools special experience for some been successfully rolled out across Essex, and was also trialled bullying feeds on it, which means the best way to overcome to children and families affected by bullying. ZAP is currently of our ZAP course graduates. in Wolverhampton at the beginning of the 2013-2014 year. PACS Charlotte has always had a bullying is with a strong team. funded in part by a three-year grant from BBC Children in Over a three-day residential sends trainers into schools and teaches vulnerable young people good relationship with her Need, which runs until April 2015. weekend at Stowe, young how to use assertive behaviour and mediation skills in response to mother — but that doesn’t people who have experienced challenging situations, and helps them to have a more confident mean she tells Mum every During 2013—2014 ZAP provided training for 275 children severe bullying are partnered self-image. By helping those most at risk of becoming bullies to last thing. So when 10-year- and family members experiencing serious problems due with Stowe sixth-formers and find different methods of dealing with their own challenges, PACS old Charlotte’s infrequent to bullying. All of the participants were experiencing social engage in a series of activities offers an alternative to bullying — the opportunity to connect to complaints about being and educational disadvantage as bullying affected their to help them build confidence mediators and peers in a positive environment. excluded or picked on at school ability to interact with peers and attend school. As many and assertiveness while became regular, weekly events, as a quarter of these participants had self-harmed or In the 2013-2014 period, more than 1200 students benefited from facing new environments. The her mother Celia knew there contemplated suicide; up to 80% had specific educational the PACS programme, generating consistently positive feedback participating ZAP graduates must be more going on. Sure needs due to Asperger’s, autism and other issues. For most and an incredible 98% attendance rate for the six-week course. In often have significant challenges enough, had turned of these participants, ZAP had an immediate, important 2014-2015, Kidscape will establish another partnership outside of beyond their bullying – for into kicking, and what had impact: within three months, 91% of participants noted Essex as PACS continues to grow. example, they may be receiving seemed like a few incidents that they were no longer being bullied or were being bullied turned out to be full-blown additional support, or be less “I learnt so much about myself significantly less. bullying. Charlotte had a great Over the past 29 years, Kidscape has created proven methods engaged in education than and other people and feel so team mate in mum Celia, but for building that team. Our projects help children connect to their many others in their peer group. much more confident than I did sometimes that’s not enough. parents, teachers and classmates, to get the support they need. By giving these at-risk young before” — Kidscape participant And we help them challenge bullying directly with assertiveness people opportunities to build “I felt OK talking to my Mum training. Whether it’s a one-day training session or a longer-term friendships and engage with about what was going on”, skills training course, Kidscape’s programmes help children find fresh challenges, the project says Charlotte, “but we told the confidence they need to flourish. offers both them and sixth-form the teacher, and she wouldn’t partners from Stowe School do anything. It kept happening. the chance to flourish in entirely So we went to the other “The workshop we booked our daughter on was a matter of new ways. teachers, and they wouldn’t do urgency — we needed some strategies for her, and for us to anything, so finally we looked communicate with the school. Since the workshop, she’s a Over the course of this up Kidscape.” different child. She’s very happy and much more confident in partnership, 80 vulnerable herself, and for the first time is able to shrug stuff off. She’s young people have had the “I felt like I was going around simply a different child to what she was a year ago.” opportunity for additional in circles, watching the car anti-bullying training as well about to crash but nothing’s Emma and daughter Paige as plenty of fun time — with being done about it”, says an equal number of Stowe Celia. “One day I came home students gaining their own new and thought, ‘I cannot be experiences and friendships. the only person to have ever It’s a powerful connection, experienced this.’ So I got on and one which provides the internet and searched, endless opportunities for the “We had so much fun, not ‘Help! my daughter’s being participants on both sides only through the activities but bullied’ — and Kidscape came to see themselves and their also through bonding with our up. I read some of how these world differently. And thanks friends.”­— Stowe student workshops were empowering to the generous donations of people, and I thought it was philanthropist Bruno Wang just what we needed.” and the volunteer efforts of the Stowe staff, the entire programme is free to the beneficiaries.

Continued overleaf... 10 11

PARENTS: THE HOME Online Resources FRONT The most common way that parents access Kidscape’s resources Parents are one of the main is through the organisation’s website, which garnered nearly half a connections children have in million hits last year. Many of those viewers accessed Kidscape in combating bullying. But they order to read or download our advice packs — PDF documents ...continued can also be deeply affected by which give parents an instant toolbox of information and strategies the bullying of a child. Bullying for helping bullied children. Resources ranging from the broad Celia and Charlotte planned a trip from can disturb communication (Child Abuse: Signs and Symptoms, Stop Bullying!) to the more their home in Lancashire to London for one between parents and children specific (Safety on the Bus — Tips for Parents) were downloaded of Kidscape’s ZAP workshops. Charlotte at the time they need it the 37,780 times last year by parents and other carers. spent the morning with a roomful of young most — when bullying might people, learning how to confront bullies with be causing mental or physical assertiveness and confidence. Celia and the health problems, or even Parents’ Helpline other parents participated in their own session in provoking self-harm. Kidscape Kidscape continued its Parents’ Helpline last year, with our the afternoon, and learned about assertiveness understands that one of the advisors answering more than 1200 calls to offer professional skills themselves. Perhaps just as important, the most important tools a bullied information and emotional support in confidential conversation. children and parents met peers experiencing child has is the connection While the Helpline provided these parents with the immediate similar issues to theirs, proving that, no, to their parents. And the best information and assistance they needed, most of the issues they weren’t “the only person to have ever tools a parent can have are the causing parents to call are too complex for a single phone call to experienced this”. resources to help strengthen manage. So, importantly, Kidscape’s Parents’ Helpline maintained connections to their child, the “It was empowering to realise that we weren’t connections with other service providers, able to give immediate school and other professionals. alone”, says Celia. “It was important to see that triage service and then refer parents to the appropriate partner I hadn’t failed to parent my daughter properly; The ZAP workshops involve organisation for further help. In online surveys, more than 90% of to prepare her for these kinds of situations. parents and caregivers our helpline users felt the advice they received was very practical Here were very normal, nice people who attending with every child, and effective. happen to also be targeted by somebody.” and parents often benefit as “It was important for me to meet other children much as their children, with with problems, and now I’m friends with the workshop giving them new some of them online,” says Charlotte. She strategies to communicate with also learned some new techniques to make schools and teachers and to things a bit easier. “We learned how to take rebuild the relationship with all the stress out”, she says. “They taught me their child. things like to keep looking people in the eye Many times, parents can’t wait [when they’re bullying], and that made a big until the opportunity to attend a difference. I did that — I looked this girl in the workshop. This is why Kidscape eye, and she started crying.” provides parents with the tools But the bully wasn’t quite finished yet. Not long they need through a series of after the family returned from ZAP training, free downloadable resources Charlotte had a bad incident in which her bully that lead them through the lashed out, kicking and hitting Charlotte. Celia specific bullying scenarios knew things had to change immediately. their child is dealing with. Kidscape also provides help “That night I couldn’t sleep”, says Celia. “I got via its Parents’ Helpline, offering up in the middle of the night and went through parents a chance to connect the Kidscape workshop pack and came up to a trained advisor and obtain with a clear plan of action. The next morning, strategies and referrals that they I went into the school and had a meeting and can begin to use immediately. said, ‘This will only be acceptable if you can tell me how you are going to safeguard my daughter in these specific situations. Here are ideas I can offer you that will be acceptable to me — if you’ve got others, fine. “It’s only a week later now, and we’ve got things in place for Charlotte. That’s happened now, in one week, after two years of trying. What’s more, it’s made a massive difference in our relationship. The connection between Charlotte and I is stronger than ever.” 12 13

PROFESSIONALS: THE CARING COMMUNITY Not every child can be trained in anti-bullying techniques — even if we wish they could be. We recognise that the most effective way to propagate our anti-bullying work is by creating networks of people ready, able and willing to help the young people around them. To this end, Kidscape’s series of training sessions for professionals working with children is one of the most impactful services the organisation has to offer. As information, ideas and strategies cascade from trainers to professionals to the children they work with, Kidscape’s freelance trainers will eventually help hundreds of children every time they train one attendee.

Last year, Kidscape’s trainers delivered 110 training days in locations across the UK to more than 10,000 professionals, teaching anti-bullying, assertiveness, e-safety and other techniques. Each of these professionals will then cascade their new knowledge to colleagues, compounding the number of children given new advocates. Through the auspices of the British International Schools, Kidscape continued its work delivering training sessions outside the UK as well, with sessions held last year in Hong Kong, Italy, Malaysia, Mexico, Norway, Russia, South Korea, Spain and Thailand. These nationwide and international training sessions are amongst the most important programmes that Kidscape operates. Through the cascading nature of training professional educators and other child carers, we create far more impact than our small size and budget should predict.

Primary BIT Our Primary Bullying Intervention Training programme — or Primary BIT — is an early-intervention, preventative training course for professionals working in primary schools across nine London boroughs. The BIT team trains school professionals so that they have the confidence and skills to cascade the workshop to the children with whom they work. Much like the cascading strategy of our other professional curve when it comes to dangers says Kenward. “Children trained to mediate in the training sessions, Primary BIT has been more successful than such as bullying. today are so exposed to a playground — to talk about even we had hoped. ‘streetwise’, aggressive kind bullying with Kidscape’s BIT “I knew of Kidscape, and knew The goal of the two-year programme was that, via the of body language. Meanwhile, trainer Jane Callaghan. And they’d done a lot of work professionals we trained, 8580 children would participate in the the teachers found the at the end of the workshop, in schools,” says Kenward. project across the 286 primary schools in which BIT is working. lessons dealing with students we picked up the school’s “So when I heard they were One year into the programme, we have already reached 7748 developing feelings and policy and the parents made launching a new primary students as the teachers have taken the work to entire year emotions to be important.” contributions to updating it.” school project, I went to a groups beyond those originally planned. seminar and signed up.” After BIT began cascading The results of Winsor’s When Polly Kenward heard through to teachers and continual reassessment of its As Kenward soon discovered, about Kidscape’s new BIT students not directly trained in policy, community and peer Primary Bullying Intervention programme for primary schools, the lessons, one might imagine involvement, and connection Training (BIT) works through the assistant head teacher the connection-building to have building with programmes such making connections. One knew it was a connection her done its job. But in the case of as Kidscape’s are easy to see. Year 4 teacher and one learnig school needed to make. Winsor Winsor Primary, it had only just In the past year, Winsor has mentor went through the initial Primary School in Newham, begun. When the time came to experienced only one bullying training with Kidscape, and then East London, presents review the school’s anti-bullying incident — an e-safety issue shared those strategies with challenges to Kenward, the policy, Kenward thought back that occurred off campus, but their colleagues. Within a matter school’s inclusion manager— its to the people she’d met at dealt with partially in school. of weeks, all of Winsor’s Year 4 student population includes Kidscape. many who speak English as an students had experienced the “The social care of our children additional language, and many lessons from Primary BIT. “We decided Kidscape could is a high priority, and we’ve really help with that,” says always been applauded for who come from economically “The students in particular Kenward. “So we invited that,” says Kenward. “But disadvantaged households. found the body language and parents, learning mentors and we have to work hard — all So Kenward takes every relaxation strategies useful,” opportunity to stay ahead of the our peer mediators — students teachers in Newham do.” 14 15

THE PUBLIC: A SOCIAL NETWORK Bullying is an issue compounded by silence. Children stay silent, ashamed that it has happened to them. Parents stay silent, believing it to be their fault. At Kidscape, we understand that a big part of our job is to break that silence — to make sure that a thoughtful public discussion takes place regarding bullying. It’s our mission to champion the anti-bullying cause in the public eye, to help people from parents and teachers to celebrities to parliament understand how pervasive the problem is — and what can be “You are not alone.” done to help. That’s a message high-street opticians Specsavers can get In 2013-2014 Kidscape spokespeople took part in at least 8-10 behind. After all, as Specsavers’ Director of Public Relations media interviews per week, reaching an estimated 15-20 million Jo Delbridge puts it, it’s a bit ridiculous that children sometimes people with our anti-bullying message through outlets including get bullied for wearing specs despite the fact that, “If you live long BBC and Sky television and articles in the Daily Mail, Daily enough, 96% of the population will wind up wearing glasses!” Express and many other national and regional newspapers. These interviews pertained to a vast array of topics, from online safety According to Delbridge, it’s Specsavers’ help in spreading and pornography, to child beauty pageants and ‘ginger bullying’. partly Kidscape’s desire to get the Kidscape message goes the word out that has made beyond the annual event — Kidscape’s media work is often an important kind of advocacy the company interested in particularly since, in 2010, the in and of itself. For example, in 2013, Kidscape was featured in supporting the charity’s anti- company’s founder, Dame the Guardian’s Education pages, part of an article on schools’ bullying efforts for the past Mary Perkins, became one efforts to tackle cyber bullying. We were able to help clarify the seven years. of Kidscape’s patrons. The challenges experienced by schools in facing the around-the-clock company throws its media “Studies indicate that if eye nature of cyber bullying, and in providing strategies for young weight behind the charity, conditions aren’t picked up people, parents and schools to help them meet such challenges. giving Kidscape access to their before the age of eight they can In another important media contribution, Kidscape worked with film department and PR offices have an impact on the child’s the Times Education Supplement on a piece for newly qualified to help get the word out by education”, says Delbridge. teachers that looked at how they can establish procedures that portraying children who have “We wanted to see if bullying manage bullying situations — or stop them before they start. survived and thrived after being was putting off kids from having bullied, among other activities. their eyes tested, or from wearing glasses when they “It’s very isolating, being needed to. That’s when we bullied”, says Delbridge. contacted Kidscape, and fell in “Knowing that there are love with them straight away.” other people out there in the Jo Delbridge same boat and sharing your Specsavers quickly made experiences is very important. Kidscape the beneficiaries For this event, it’s about of the company’s Spectacle destigmatising spec-wearers Wearer of the Year competition — it’s about asking, ‘what is — a celebrity-led effort to normal’? That’s why we say, search the UK for “ordinary wear your specs with pride”. people who look amazing in their glasses”. Currently hosted by television and fashion personality , the Spectacle Wearer of the Year awards highlight how normal — and, in fact, how life-enhancing — it is to wear glasses. Entries come in from across the nation, and with each entry, a pound is donated to Kidscape — in 2013 the event raised more than £30,000 for Kidscape. And it all resonates with that same message: You are not alone. 16 17

SUPPORTERS: STANDING TOGETHER Kidscape makes a difference in children’s lives. And now, more New Partners How you can help than ever, you can make a difference to Kidscape. Kidscape was fortunate to welcome some exciting new partners As a registered charity, Kidscape is entirely dependent on grants Kidscape’s traditional sources of income — grants from trusts and into its family of supporters this year. The parent company from public and statutory bodies as well as donations from the foundations and central government — are continuing to decrease of Thistle Hotels, glh., is now helping us to stop bullying by general public. There are four main ways in which individuals as purse strings are tightened across these organisations. That contributing funds and raising awareness with their Lite@Nite can help: means our corporate donors and individual supporters become charitable programme. The effort has brought in £20,000 for • Make a donation — even the smallest amount can help. For more important than ever in helping create an environment in Kidscape thus far, with glh. already eyeing an even larger target example, just £5 will pay for a ‘bully pack’ to be sent to a which children can thrive. for next year. To further our work in the child protection arena we family desperately needing support. And £284 will fund a ZAP Kidscape’s supporters include huge national and international entered into a partnership with distance learning provider Educare, workshop place for one severely bullied child and their parents. corporations and individual marathon runners; grant-making helping them to create child protection training courses for You can donate via our website with a credit or debit card or foundations and the parents of bullied children. Because our PayPal — and now you can even make a donation by text work succeeds by building connections — between children and message! (See below.) parents, parents and professionals, professionals and the public • Do some fundraising — sponsored walks, coffee mornings, — every supporter truly counts. When you donate to Kidscape, raffles — or why not run a marathon for Kidscape? Find offer your time, or just learn about our anti-bullying work and inspiration and practical advice on our website. help spread the word, you become part of that vital chain of connections that gives children in trouble the allies they need. • Get your employer involved — you might be able to nominate Kidscape as a corporate charity where you work. Join household names like Specsavers and do your bit to help. • Remember Kidscape in your will — leaving a legacy is a great way to support our future work and can help us plan for the future with a degree of certainty. You’ll find advice and guidance on all of these ways to support us which Kidscape will receive a fixed sum per course purchased. on our website: www.kidscape.org.uk Kidscape’s appeal as a local charity resulted in a new partnership Even the smallest amount helps. If everyone who received a copy with the Rubens Hotel, just 5 minutes’ walk from our office. of this report gave just £3, this would pay for the costs of running They are generously helping us by offering free venue space our website for a month. and refreshments for our events and meetings, which makes an enormous difference to our ability to accommodate discussions To make a donation right now, text KSCP26 £3 (or £5 or £10) to with the varied stakeholders, professional colleagues and guests 70070. (The cost of the donation will be added to your mobile who visit us regularly. phone bill.)

David Picton knew he was “We were working through the that some schools just aren’t Undaunted, Picton contacted and strangers — like in he says, the most important There’s a torrent of risk pouring going to run the London issues of Facebook and social set up to deal with bullying.” Kidscape and began preparing January, when Picton threw a reason to run is one that’s towards our children, and folks Marathon, and knew he’d do media, and my two girls hitting for the 2014 marathon. But Burns Night party in his small both universal and very, like Kidscape are the only thing So last year, leading up to it for charity. It was part of their pre-teens”, says Picton, a with a full year to prepare, Hampshire village, raising nearly very personal. that stands between them and the event, Picton searched his ‘bucket list’ plan: a book, former RAF wing commander another idea came to mind: £1,000 for Kidscape in that one the deluge.” the list of Marathon — “Kidscape has moved to tackle 50 Before 50, documenting who is now chief sustainability Picton started an online night alone. Most importantly, participant charities until he the thing that makes bullying goals both difficult (run a officer for construction giants blog documenting his efforts the blog gives voice to the anti- found Kidscape. He only more insidious than ever — the marathon) and easier (see Carillion. “Particularly with two training for the marathon, and bullying cause, showing how an then discovered that, due online issue. Home used to be Bruce Springsteen) he wants girls, it’s hard to support them sharing Kidscape’s anti-bullying individual supporter can make a to an overwhelming turnout your castle, where you could to accomplish in his 40s. And and help them feel that it’s not message while raising funds for big difference. David Picton in response to the Boston pull up the drawbridge and be when Picton’s two daughters their fault — that they’re not the charity. marathon attacks, the There are plenty of reasons why safe; now they can come right started getting abusive on their own. We had a few London Marathon was Picton’s blog is full of the pitfalls David Picton wanted to train into your bedroom. It’s very messages from peers on social isolated incidents, which we already oversubscribed. of physical training, but also hard, share his journey and real for us — even last night we media, that settled which type dealt with — but, I thought, full of the uplifting moments make a difference. Take a look were dealing with new things of charity he’d run for. what if we couldn’t? I was once David Picton when his efforts rallied the at his website, and you’ll see on new technologies. a school governor, and I know davidpicton.tumblr.com passions of friends, neighbours just how far he’s come. But as 18 19

FINANCIALS THANK YOU The current financial climate is tougher than ever. It’s not just On behalf of all the children and families who have benefited our traditional funding sources that have had to reduce their from Kidscape’s services this year, we’d like to say a big thank support; many of the commercial clients we depend on — the you to all our supporters. Special mention goes to the following institutions that hire our training resources — have, themselves, organisations and individuals: experienced cutbacks. *indicates regular Mary Patricia Keating* Body Shop Foundation Founder Christine Tanner But as other service providers The result is that Kidscape’s We are keenly aware of the supporters have had to cut back, even as income was only 83% of importance of a sustainable Alanah Keeble Barbara Ward Children’s Michele Elliott OBE Jonathan Taylor more and more children are expenditure — an illustration operating structure for a small Individuals Foundation Sheila King * Kidscape Staff Robin Watts susceptible to bullying because of just how important every organisation such as Kidscape. Karen Barker* Department for David Knowles Toyah Anderson Julie Wilkinson of the rise in young people’s supporter is to this charity. We used the 2013—2014 Education online activity and dependence This page shows a breakdown year to carry out a rigorous Alan Bates* Mike Landsman* Richard Andrew on mobile technology, of Kidscape’s income and restructuring project which will Dudley & Geoffrey Cox Patrons Andrew Battye* Kidscape’s work is more expenditure for the year ending enhance our ability to deliver PJ & HI Lawson* Charitable Trust Peter Bradley Anthony Horowitz OBE important now than ever. This 31st March 2014. The full report services, build networks of David Beckwith * (Director of Services) Grass Roots Group is why we not only maintained and accounts have been sent connections and provide direct George Lee* Dame Mary Perkins DBE Lesley Beevor* Michelle Edwards but increased spending on our to the Charity Commission, and assistance in ways that will pay Susan Letouze* Groupon Ambassadors charitable efforts over the past a copy of the audited accounts dividends for years to come. Danny Bhoy Linda Frost year, despite new challenges in can be obtained on request Alistair McKenzie* Guv’nors Club David Davies Penelope Bowen* Clare Hanley-Humphries obtaining funding for our work. from Kidscape. John Mead* James Weir Foundation Jill Halfpenny Margaret Burke* Rosemary Harrison Bridget Monk* Kramer Charitable Trust Dan Norris Melanie C Fans Nikki Kerr (Head of Yvonne Morris Lovering Charitable Trust Patsy Palmer Fundraising) Janette Citroen* Ismeria Okolaba* Michael Cornish Dr Wendy Piatt Hannah Kinsey Peter Clark* Charitable Trust Thanos Papasavvas Gok Wan Claude Knights (CEO) Emily Codd* Openwork Foundation Kevin Parke* Catherine McKenna Volunteers James Conway Persula Foundation Elizabeth Pentz* Jackie Benson Deirdre McLellan Catrin Davies* Ritchie Charity Trust Kathleen Phillips* Dave Elmer Kathy O’Connor Sarah Dinsdale-Young* Serco Listening 2013—14 2012—13 2011—12 David Picton Bea Gaunt Jodie Owolabi Margaret Dowley* Specsavers James Pryor Andrew Morrison Deepa Pagarani Nicola Dunning* St Augustine’s Priory, Jess Quick Brenda Stafford Ealing Lisa Spencer (Finance Sue Dunstall* and Office Manager) Alexander Rachwal Stowe School Accountants Total income £629,623 £646,923 £523,265 Andrew Farrer* Lisa Talbot Andrew Robinson* Sylvia Adams Charitable Williams & Co. Lucy Faulkner-Gawlinski* Sharmila Sengupta* Trust Lucy Taylor Total expenditure £755,763 £695,124 £608,371 Graham Gibb Stephen Shepherd* Thistle Hotels BIT Project Staff Andrew Grieve* Lynn Skeates* Westminster Foundation Jane Callaghan Total restricted Income £395,461 £384,354 £174,047 John Hadjipateras Kathy Smart* Trustees Carolyn Choong Emma Hacker* Velia Soames* Linda Blair Ellen Ferguson Charitable expenditure £677,187 £609,182 £487,128 Gillian Hailstone Kumi Thomas* George Gawlinski (chair) Jasmine Hadi Patricia Hernandez* Danielle Toutoungi* John Hadjipateras Meenakshi Sharma Fundraising costs £73,875 £81,579 £117,533 Alexandre Holder Bruno Wang Sheila King Debra Tucker Sammi Hollins-Owen* A Watson* Nick Lovering PACS Project Staff Governance costs £4,701 £4,363 £3,710 Anthony Horowitz OBE Nicholas Wilby* Kevin Parke Isatu Bundu Liz Horrigan* Dennis Wilson* Anna Raeburn Nishaharan Vaithilingam Bob and Kate Huxley* Organisations Amanda Ross Trainers Derek Jackson* Advent Software Andrew Stead Justine Caroll Gunther Jones* BBC Children in Need Jackie Engelberg Glenda Jones* BGC Partners Dawn Green Arash Kabiri* Big Lottery Fund Eugene O’Riordan fielddesign.com

Annual Report kindly supported by

Kidscape 2 Grosvenor Gardens London SW1W 0DH Tel: 020 7730 3300 Fax: 020 7730 7081 Email: [email protected] Web: www.kidscape.org.uk

Registered Charity 326864