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Online Search And Society: Could Your Best Friend Be Your Worst Enemy? By Rachel Noonan Submitted to OCAD University in partial fulfillment of the requirements for the degree of Master of Design in Strategic Foresight and Innovation Toronto, Ontario, Canada, December, 2017 © Rachel Noonan, 2017 This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 2.5 Canada License. To see the license, go to https://creativecommons.org/licenses/by-nc-sa/2.5/ca/or write to Creative Commons, 300 - 171 2nd St, San Francisco, CA 94105, USA Automated reward systems like YouTube algorithms necessitate exploitation in the same way that capitalism necessitates exploitation, and if you’re someone who bristles at the second half of that equation then maybe this should be what convinces you of its truth. Exploitation is encoded into the systems we are building, making it harder to see, harder to think and explain, harder to counter and defend against. JAMES BRIDLE, MEDIUM ii Principal Advisor: Suzanne Stein Secondary Advisor: Tessa Sproule Copyright Notice This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 2.5 Canada License. To see the license, go to http://creativecommons.org/licenses/by- ‐nc-‐nd/2.5/ca/ or write to Creative Commons, 171 Second Street, Suite 300, San Francisco, CA 94105, USA You are free to Share — to copy, distribute, and transmit the work. Under the following conditions Attribution — you must give the original authors credit. Noncommercial — you may not use this work for commercial purposes. No Derivative Works — you may not alter, transform, or build upon this work.
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