Thank you. ROAR! June 19, 2008

The best thing about the software that most people will overlook

“The fact Firefox is available in 46 languages and dialects at launch, with more on the way. Few will notice that the software is available in a language they will never speak, only that it's available in their own.”

John Lilly

Occitan Bengali (India) Chinese (Simplified) Portuguese (Portugal) German Chinese (Traditional) Norwegian (Nynorsk)Galician Slovak Danish Swedish Albanian Indonesian Catalan Frisian Basque Belarusian Turkish Greek Dutch Esperanto Czech English (US) Finnish French 100% ContributedRussian Irish Polish Hindi (India) Japanese Gujarati Portuguese (Brazilian) Hebrew 75 Localizations Georgian Bulgarian Punjabi Thai English (British) by VolunteersSerbian Marathi Telugu Vietnamese Italian Norwegian (Bokmal) Romanian Ukrainian Latvian Hungarian Arabic Slovenian Korean Kannada Spanish (Spain) Estonian Mongolian LithuanianAfrikaans Welsh Sinhala Persian Macedonian Kurdish Spanish (Argentina) Icelandic Strategy to Scale

Engage Empower

Clearly defined roles Create opportunities for participation Successful l10n teams in the Mozilla community Newcomers are often set to new, untouched have mapped out specific roles and task for tasks that need a team leader -- *always* their team members (i.e. products, web, special something to be localized projects, QA, etc.) Trust Explicit outline of tasks to complete Mozilla asks localizers to make strategic Clearly defining tasks so no confusion exists on decisions for the localized version of Firefox how to participate Full-transparency Deadlines Strive to have open lines of communication at We release software and set specific timelines all times! so volunteers know when to contribute Firefox Phase II

Firefox Phase I Renewal Breakthrough

Firefox Phase II

Firefox Phase I

Competitive Pressure Change Breakthrough Phase I: Firefox Makes New Possibilities Real • Firefox improves internet experience in ways people couldn’t imagine beforehand: Safe(r), fast, fun, More useful (tabs, awesome bar, video) • Browser becomes customizable, reflects an individual person • Firefox becomes a platform, offers capabilities that others use to innovate • Firefox gains users, becomes relevant Change: • Competition: browsers become high quality runtime for rich web apps • Web apps improve dramatically; we live on the Web more • Mozilla/Firefox taken as natural • “Open” meme gains traction Competitive Pressure: Mission at Risk • Technology: browser as runtime for web apps is new competitive baseline (Chrome, Safari) • Integrated stacks (Microsoft. Chrome OS?) • Exciting, but closed new possibilities such as: -Closed mobile model • -Web app + core web services Renewal: Mozilla Possibilities in Today’s Context • The browser as runtime remains fundamental • Recognize that the browser can improve life in new ways that we haven’t explored yet Ask ourselves: • What parts of Internet experience aren’t open, user-centric, distributed, participatory and public? • Can the browser provide platform services in these areas? Renewal: Some possibilities where increased openness and user-centricity are needed: • The “social” aspect is web-app centric (“silo-centric”): What if our contacts were accessible through the browser and shared with various web applications? • Other forms of data: What if our search history across all websites was accessible? What about similar types of data? • Mobile Experience: What if we could move easily among devices? • Identity: What if my identity was provided to Web applications from a neutral source? Renewal: Mozilla Possibilities in Today’s Context • Expose “social” and other data to Web applications as a browser-based platform-like service • Increase individual person’s control • Increase potential for massive developer innovation • Make Firefox “my” user agent. Move identity out of Web apps and into a unit wide experience Breakthrough It’s ours to create How we got from Phase I to Phase II

Gemius data for Czech Republic, Estonia, Hungary, Lithuania, Latvia, Poland and Ukraine. Firefox Users by Continent

Firefox User Agent ADUs Firefox 3.5 ADUs

1% 41% 1% 40% 2%1% 2%1% 9% 8%

17% 18%

29% 30%

Europe North America Asia South America Oceania Africa Unknown Firefox Versions Used in Europe

5% 45% Firefox 3.5 Firefox 3 Firefox 2

49% Firefox ADUs by Locale in Europe

de de fr fr en-US en-US en-GB en-GB pl pl it it es-ES es-ES ru ru nl nl hu hu cs cs sv-SE sv-SE fi fi el el nb-NO nb-NO sk sk da da pt-PT pt-PT bg bg ro ro sl sl lt lt pt-BR pt-BR hr hr ca ca uk uk et et lv lv mk mk zh-CN zh-CN is is tr tr es-AR es-AR nn-NO nn-NO ja ja zh-TW zh-TW sr sr Unknown Unknown sq sq eu eu ja-JP-mac ja-JP-mac ar ar gl gl ko ko th th vi vi es-MX es-MX 10 100 1,000 10,000 100,000 1,000,00010,000,000 1 10 100 1,000 10,000 100,000 1,000,000 10,000,000 Population Statistics

Germany Germany France France

United Kingdom United Kingdom

Poland Poland

Italy Italy

Spain Spain

Netherlands Netherlands

Hungary Hungary

Czech Republic Czech Republic

Finland Finland

37500000 75000000 112500000 150000000 25% 50% 75% 100%

Current ADU Internet Population Population Locale Rankings Ranking Firefox ADUs

de fr en-US pl en-GB it es-ES Unknown ru nl 3,750,000 7,500,000 11,250,000 15,000,000 Locales ranking 1-10

hu sl cs ro sv-SE lt fi pt-BR el ca sk uk nb-NO et pt-PT hr da lv bg mk 250,000 500,000 750,000 1,000,000 50,000 100,000 150,000 200,000

Locales ranking 11-20 Locales ranking 21-30 Locale Rankings Firefox 3.5 ADUs

de fr en-US en-GB pl it es-ES ru nl hu 1,500,000 3,000,000 4,500,000 6,000,000 Locales ranking 1-10

cs sl sv-SE lt fi pt-BR el hr nb-NO ca sk uk da et pt-PT lv bg mk ro zh-CN 125,000 250,000 375,000 500,000 22,500 45,000 67,500 90,000

Locales ranking 11-20 Locales ranking 21-30 Country Rankings of Firefox ADUs

Germany France United Kingdom Poland Italy Spain Netherlands Hungary Czech Republic Finland 2,500,000 5,000,000 7,500,000 10,000,000 Rank 1-10

Sweden Portugal Ukraine Denmark Romania Croatia Switzerland Ireland Greece Slovenia Austria Lithuania Belgium Latvia Norway Estonia Bulgaria Macedonia Slovakia Bosnia and Herzegovina 225,000 450,000 675,000 900,000 125,000 250,000 375,000 500,000 Rank 11-20 Rank 21-30 Country Rankings of Firefox 3.5 ADUs

Germany France United Kingdom Poland Italy Spain Netherlands Sweden Hungary Czech Republic 1,250,000 2,500,000 3,750,000 5,000,000 Rank 1-10

Finland Denmark Ukraine Ireland Greece Croatia Switzerland Slovenia Romania Lithuania Austria Latvia Belgium Norway Estonia Portugal Macedonia Bulgaria Bosnia and Herzegovina Slovakia Moldova, Republic of 100,000 200,000 300,000 400,000 50,000 100,000 150,000 200,000 Rank 11-20 Rank 21-30 Ready for a present? Weekly Report for pt-PT: Week: 2009-09-14 : 2009-09-20

Blocklist for pt-PT Release Blocklist % of total % w/w Daily Evolution (last 60 days) Firefox 233,894 98.2% 2.5%

3.5 125,641 53.7% 6%

3.0 103,773 44.4% -1.1%

2.0 4,478 1.9% 2.2%

Blocklist for Top Localizations in country where locale is most prominent Firefox 3.5 Firefox 3.0 Firefox 2.0 Portugal Blocklist % total Portugal Blocklist % total Portugal Blocklist % total pt-PT 111,514 54.2% pt-PT 90,966 44.2% Unknown 3,629 38.2% pt-BR 37,395 45% pt-BR 43,525 52.4% en-US 3,558 8.4% en-US 21,242 50% en-US 17,587 41.4% pt-PT 3,316 1.6% en-GB 8,155 52.8% en-GB 7,038 45.6% pt-BR 2,123 2.6% ru 1,303 56% Unknown 5,803 61.1% en-GB 240 1.6%

Unk ru, no en- 1% wn,4% GB, Unk 2% en- en- no GB, wn,28% GB, pt- 4% 5% pt- BR, pt- en- PT, 17% PT, en- US, 55% 62% en- US, 11% pt- US, 12% PT, pt- 28% 26% pt- BR, BR, 26% 21% Downloads for pt-PT Release Downloads % of total % w/w Daily Evolution (last 60 days) firefox 89,777 99.2% -23% 3.5 32,727 36.5% -34.3% 3.0 53,375 59.5% -15.4% 2.0 3,657 4.1% 17.8%

Downloads for Top Localizations in country where locale is most prominent Firefox 3.5 Firefox 3.0 Firefox 2.0 Portugal Downloads % total Portugal Downloads % total Portugal Downloads % total pt-PT 27,794 37.1% pt-PT 44,786 59.9% pt-PT 2,247 3% pt-BR 9,845 27.6% pt-BR 24,128 67.6% pt-BR 1,416 4% en-US 3,067 28.8% en-US 6,015 56.4% en-US 1,338 12.6% en-GB 1,212 30.6% en-GB 2,608 65.8% en-GB 122 3.1% ru 443 42.4% ru 562 53.7% fr 49 8.6%

ru, ru, fr, 1% 1% 1%

en- en- en- pt- GB, GB, GB, PT, 3% 3% pt- 2% 43% pt- PT, en- PT, en- 57% en- US, 66% US, US, 7% 8% 26%

pt- pt- pt- BR, BR, BR, 23% 31% 27% These metrics help present why your participation is so important. The best way we can execute our mission is to release software quickly.

Firefox 3.6 Firefox Mobile Thunderbird 3 Firefox Mobile webparts (desktop and web)

Firefox 3.6 webparts Firefox 5 year anniversary DECEMBERSeamonkey 2 EU Ballot AMO 5.1 Weave Get Personas

What me? Storytelling

Lilly asked me, “Why do you do this?”

Impact Geek Community

I love this community... You? You: For Everyone Who Uses the Web Firefox puts you in control of your online live

You: For Web Developers The Web is a first-class platform for you to create

You: For Application Developers Mozilla is a solid foundation on which you can build upon You? ...him?

[email protected] http://blog.mozilla.com/sethb @binder