CTrides.com 1-877- CTrides (287-4337) Quarterly Report
[email protected] April—June 2018 CTrides: Quarter 2 Marketing Activity Summary April - June 2018 The main CTrides Marketing focus for Q2 revolved around execution of two capstone events: the Drive Less Connecticut Competition, and the 2018 Transportation Showcase. Drive Less Connecticut Competition The Drive Less Connecticut Competition ran from May— 1 May 31, 2018. Overall, CTrides saw a 104% increase in new members (818) during competition month across 352 organizations, with an overall total of 1,738 active members. 71 meetings and 62 outreach events were held during this time frame to promote the competition and drive participation. 58 prizes were donated by 15 local and national sponsors for a total value of $8,077. Website development throughout April for the Drive Less Connecticut Competition was key in providing a platform for commuters and employers alike to learn about how to participate in the competition, access tools to increase their organization’s ability to participate, and gain exposure to all of the sponsored prizes. DriveLessCT.com saw 2,050 unique users with 2,608 sessions during the competition period. A banner on CTrides.com linking to DriveLessCT.com helped drive traffic to the site leading up to and during competition month. The competition tracked 5 key metrics during competition month, with final results outlined below: Greener Trips: 43,690 Miles Saved: 575,049 Emissions Prevented: 518,547 lbs Money Saved: $313,401 Gallons of Gas Saved: 26,456 Ten competition prizes were presented to organizations at the 2018 Transportation Showcase based off their participation in competition month.