Ctrides Quarterly Report
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Quarterly Report October—December 2017 Quarterly Report October—December 2017 1 Quarterly Report October—December 2017 CTrides.com 1-877- CTrides (287-4337) [email protected] A Service of the Connecticut Department of Transportation 2 Quarterly Report October—December 2017 CTrides: Quarter 4 Marketing Activity Summary October - December 2017 The main CTrides Marketing focus for Q4 revolved around positioning itself for the upcoming fiscal year, which started November 1 following a contract renewal. One of CTrides’ main objectives for FY ‘18 centers around an in-depth analysis of CTrides marketing strategies through the use of behavioral economic tactics. BEworks CTrides procured the services of BEworks, a firm that specializes in behavioral economics, to take a holistic look at CTrides’ entire marketing portfolio. Further, BEworks will engage with CTrides employer partners to get a better understanding of how organizations are receiving messages and what will drive them to use an alternate commute. This process will take the entirety of the fiscal year and kicked off in Q4 with the planning and developmental phases. A discovery stage involved CTrides providing current marketing materials to BEworks as part of their initial examination, as well as interviews with current CTrides team members and key stakeholders at the Connecticut Department of Transportation. These interviews included the Commissioner’s Office. Once BEworks processes the interviews and materials, a workshop will be held in Q1 to discuss initial findings before employer interviews are conducted. Additional Marketing CTrides began development of a completely revamped Transportation Leaders program during Q4 for rollout during 2018 Q1 or Q2. This is intended to give organizations an incentive to continue to strive to implement commuter-friendly programs by creating multiple recognition levels that an employer can achieve. Additionally, CTrides is working on a quick-hit media campaign during the winter months, keying on the inclement weather as a trigger to get people to alter their commute habits. CTrides saw excellent response to it’s football-themed “Kick Off Your Commute” campaign during October and November, using football to engage people into thinking about their commute differently. As part of BEworks early feedback, CTrides has begun developing an overview brochure, taking its entire library of informational materials and combining them into one brochure that can be handed to commuters or left behind with an organizational contact. This is intended to remove barriers to entry for new organizations trying to learn about the program, but who do not want to read multiple sheets of information. 3 Quarterly Report October—December 2017 Participating Organization Activity Total number of CTrides employer participants, stakeholders and community participants is 235. The team also recognized its Partners of the Month for their commitment in offering employees various commut- er benefits. Paier College of Art—Engaged CTrides with their Student Council leadership; participated in Try-It Day to Downtown New Haven's Yale University Art Gallery; Committed to assisting their students with their com- muting options wherever possible via CTrides. Center for Latino Progress- Passionate dedication to pub- lic transportation; committed to expanding public trans- portation and making it accessible to all; part of many community forums looking to better public transportation. The CTrides Outreach Team held 145 Worksite Meetings and 83 Commuter Events with our worksite partners during Q4. The total number of participating or- ganizations is at 235. This quarter’s worksite activity, segment- ed by region, can be found on the follow- ing pages. A complete list of program or- ganizations/stakeholders is in Appendix A. 4 Quarterly Report October—December 2017 Regional Worksite Highlights Western CT includes Litchfield, proposed improvements Meetings Housatonic, Bridgeport & Stamford Post University: New organization Alexion Pharmaceuticals regions obtained through a CTfastrak contact; will do student events in Q1 Fairfield University Highlights Fairfield University: Met with new Global Steering Systems Global Steering Systems: Launched contact, Assistant Vice President- ERH program using custom English Admin and Student affairs; needs Goodwill of Western & and Spanish handouts; set the gears analysis meeting for deeper Northern CT in motion for Global Steering understanding of campus System's spring Try Carpool transportation; plan to come up Greater Bridgeport Transit promotion with solutions and action items Housatonic Community Watermark at 3030 Park: Attended Events College eight presentations over the course ASML, Inc. of two days with different employee Metro Council of groups at The Watermark; good Cartus opportunity to interact with new Governments groups of employees and continue CTtransit Naugatuck Valley Council of to provide information on area services, especially frequent GBT Global Steering Systems Governments bus service Goodwill of Western & North East Transportation Co. Porter and Chester (Waterbury): Northern CT Met with the Director to discuss Northwestern CT Community attending Career Service seminars; Housatonic Community College booked four upcoming seminar College workshops, and a general table Norwalk Community event in Q1 Marcus Partners Technical College Housatonic Community College: Set Management Porter and Chester Institute up a surveying kiosk at Housatonic Community College for students to Norwalk Community (Stratford) get access to the DOT U-Pass survey; Technical College Porter and Chester Institute many students were grateful to have an opportunity to complete Porter and Chester Institute (Waterbury) the survey, and many students had (Stratford) completed it online before running Post University into our table Porter and Chester Institute Stone Academy (Waterbury) University of Bridgeport: High (Waterbury) The Kennedy Center, Inc. energy, high-activity health fair; 52 Stone Academy (Waterbury) NuRide signups, football toss game The Watermark at 3030 Park brought in a lot of traffic; UB has a The Watermark at 3030 Park subsidized bus pass for students, so UConn (Stamford) transit use of GBT buses is high; UConn (Stamford) many students utilize rewards UConn (Waterbury) program University of Bridgeport University of Bridgeport Naugatuck Valley Council of Waterbury Hospital Governments: Great opportunity to Western CT Council of connect with the Greater Shelton Western Connecticut State Governments Area community at a workshop for University upcoming Route 8 corridor 5 Quarterly Report October—December 2017 Regional Worksite Highlights Southern CT includes Middlesex, cently created TDM team to New Haven & coastal regions expand program Gateway Community Col- Highlights lege: Participated in Trans- Mohegan Sun: Met with Title VI fer Student event; Focused consultant who recruits, inter- heavily on the U-Pass Survey and Connecticut Valley Hospital views and sets up on-site trainings Transit app awareness and usage Electric Boat for Title VI obligations, with Trans- Branford Hall: Held a successful portation being a top focus for Gateway Community College Student Commuter Event at Bran- new hires GoNHGO ford Hall, designed to educate stu- Electric Boat: Held Lunch & Learn dents about: Ridematching & Re- Job Corps New Haven with employees wards, the Custom Commute, Key Bank - New Haven transit options and carpooling Yale University: Awarded CTrides Knights of Columbus College Month trophy for most Events Middlesex Community College students and staff to track a trip; Held successful Meet Your Match Albertus Magnus Mohegan Sun Casino with 34 staff and faculty regis- Porter & Chester Institute Alexion Pharmaceuticals tered; November follow-up (Branford) planned to identify continuing car- Branford Hall (Branford cam- Quinnipiac University pools pus) Sea Corp University of New Haven: Award- Electric Boat ed the CTrides College Month tro- Southern Connecticut State phy for most number of NuRide Gateway Community College University registrations GoNHGO Stone Academy (West Haven) Wesleyan University: Two Meet The Hartford Job Corps New Haven Your Match scheduled for Novem- Three Rivers Community Col- ber - One event for Middletown Wesleyan University lege resident staff; One event for staff outside of Middletown Yale University Town of Wallingford Job Corps (New Haven): Lunch Meetings UConn Health Center time table event for all new stu- Albertus Magnus United Illuminating dents followed by a presentation Branford Hall (Branford cam- Veterans Affairs Connecticut to highlight CTtransit options in pus) Healthcare System (West Ha- New Haven City of New Haven ven) SCSU: Promoted U-Pass for new Wesleyan University semester including email blast Connecticut Department of and on-site event Transportation Workforce Alliance Yale University Chabaso Bakery: Connected with Connecticut Mental Health new contact and working with re- Center 6 Quarterly Report October—December 2017 Regional Worksite Highlights Eastern CT includes the Hartford, Connecticut Department of North and Central regions of Developmental Services Connecticut Connecticut Spring and Stamping Goodwin College Highlights Hartford Hospital Capital Community College Jackson Laboratory Career Fair event featured a number Goodwin College Jones Lang Lasalle Americas of students interested in the U-Pass Hartford Adult