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Ir Information IR INFORMATION FY2010 Vol.5 Thank you for your interest in our businesses. We are pleased to deliver the latest NTV business information to you. [Spot sales］ NTV’s spot sales in August increased 13.2% yoy. In terms of spot sales by industry sector, “Toiletries,” “Automobiles,” “Pharmaceuticals,” “Service,” “Transportation/Telecommunications,” “Electrical Equipment,” “CDs and DVDs,” “Non-Alcohol” and almost all sectors increased. < Spot sales > FY2010 yoy April 15.6% May 15.3% June 8.7% July 13.5% August 13.2% ［Time sales］ Time sales in August decreased 5.1% yoy. < Time sales > FY2010 yoy April △7.4% May △5.7% June 6.2% July △2.9% August △5.1% [TV Programs] New dramas starting from October are indicated in the chart below: Japanese Title Starring Wed. 22:00- Ougon no Buta Ryoko Shinohara, Masaki Okada, You Oizumi, Ken Utsui Sat. 21:00- Q10 (Kyuuto) Takeru Sato, Atsuko Maeda (AKB48) [Movies] “The Incite Mill: 7-Day Death Game,” a story about an extreme psychological game, starring Tatsuya Fujiwara, Haruka Ayase and Satomi Ishihara, will open in theaters from October 16th . For more details about movies, please see (http://www.ntv.co.jp/movie/). [Business Incubation Project] In July, NTV established a business incubation committee chaired by President Noritada Hosokawa with the purpose of expanding non-advertising revenue, creating new businesses and reinforcing employees and Group companies to be more business-minded. In response to the call for business proposals, the committee received a total of 750 entries from NTV and its Group companies. Upon closely evaluating the content of all entries, the committee chose three “business trial proposals” that would be possible to begin immediately, and is moving forward with these businesses/services. ① NTV GuruChike （NTV Group Ticket） The NTV Group, like various companies in Japan, will enter the burgeoning field of flash marketing by offering a localized service. We will generate original ideas for projects and services by coordinating with TV programs, which only a TV station is able to accomplish successfully. ② NTV Social Game As the fee-based, pay-per-game market rapidly grows, we will link TV and social games. We will create and develop unprecedented NTV games by utilizing our content capability and promotional prowess to earn revenue. One of our targets is to attract mobile phone users to our TV programs via these games while simultaneously increasing our viewer ratings. ③ NTV Apps While one out of two mobile phones is expected to be a smartphone, NTV will leverage its creativity to enter the applications business. Plans are to launch “NTV applications” with portal functions that can be produced and sold by the NTV Group in order to secure revenue. We plan to accept entries from within the company as well as from outside without being tied solely to linking TV/programming content in order to create and sell appealing applications. We will consider proceeding assertively regarding setting up a recommended site business that coordinates with TV programs. For further details, please refer to our press release. (http://www.ntv.co.jp/info) Investor Relations Nippon Television Network Corporation .
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