This free-standing display at the front of the ladies clothing section features gifts for women. On the left side of the display, tubes of wrapping and a cluster of gift are placed as an add-on to this already disruptive display. • Paco Underhill discusses on page 114 that men often mis-size women when giving gifts which can lead to hurt feelings. This display of gifts for women that don’t need sizing will grab their attention and feel like a relief. Having a to put it in and/or wrapping paper in the same place avoids a daunting and overwhelming experience. • On page 217 he points out that shoppers buy the wrapping after the gift because they need to know what they are packaging first. Because of this, a gift station featuring wrapping paper is more effective than a gift wrapping display with a few gifts as add-ons. • This display could be improved by keeping it fully-stocked. It contained only a half dozen rolls of wrapping paper at the time I visited. The pajama section features a display table of matching pajama sets, with slippers and fuzzy socks as add-ons. The socks & tights section is to the right of the display. • Add-on items are typical those with high margins (Underhill, 214) and socks are a strong example of such a product • Unpackaged fuzzy socks are an example of products bought with the hands. If the shopper touches them, the brand will likely win at the first moment of truth because of the comfort they can provide (9/8/17 lecture) • This tactic could be improved by having “feel how soft I am” stickers on the socks In the kitchen gadgets aisle sits air-pop popcorn machines. On the same shelf are kernels for the machine. • Placing the popcorn with the machine eliminates the risk of the shopper boomeranging trying to find the popcorn in the food section, which is when they wonder back and forth across the store looking for what they need. (Underhill, 85 & 10/25/17 lecture) • 22% of intended purchases are abandoned because the shopper could not find them in-store (Steve Whitman) If the shopper can’t find the popcorn to put into their air popper they might add it to their grocery list at another store or even abandon the high-ticket item all together. • This shelfing could be improved by swapping the shelving the popsicle molds and popcorn kernels are sitting on. KitchenAid mixers sit unboxed on an endcap. Accompanying them are add-ons that attach to the mixer such as a spiralizer and pasta roller. • These tools can attract shoppers who already have and enjoy their KitchenAid appliances or be an add-on to the purchase of a new mixer. It is much cheaper and easier to market to existing customers than new ones (8/31/17 lecture, Professor Dianne Hardin 12/1/17) • These attachments are higher price items, having them unboxed and able to be tinkered with, by discarding the packaging, both a physical and mental barrier are removed (Underhill 189) • This display could be improved with a video screen to show shoppers how effectively the gadgets work Gain encourages add on purchases in a “complete scent line” such as fabric softener, scent boosters, and dryer sheets. • This tactic works if smell is high on a shopper’s purchase decision hierarchy, like if they like their laundry to smell like their childhood or find too many scents to be overpowering (Ch. 8, Slide 9) • Even though it is less likely a shopper will change their intended purchase of one of detergent to the full laundry cycle, it is likely that this sign will prompt one additional purchase, like Steve Whitman discussed with his “take some” vs “take 12” Snickers example • The proposed add-ons should all be sitting above their icon, rather than further down the aisle to make the connection for the shopper and drive more impulse buys.

A Lego kit of BB-8 from the iconic Star Wars franchise for $99.99 (on sale for $79.99). Being at such a high price-point it is put on an interactive display featuring flashing lights at kids’ eye-level. • In the 9/11/17 lecture the initial flop of Swiffer was discussed. It occurred due to the high-priced item being in a box, not allowing consumers to engage with and understand the product. it catapulted it to success. • This display is at kids’ eye level, features a knob that rotates the robot, and it flashes. All of these things catch the (sensual shopper) child’s attention (Underhill Ch. 12 – 16 Homework) and likely helps put BB-8 on their Christmas list. • This display could also have a sticker dispenser so the kid can wear it and also remind them they want the gift for the rest of the day This free-standing display showcases Taylor Swift CDs and magazines on all three sides. • The display sits between the music and book sections to attract those who may want to read the magazine and shoppers interested in the CD simultaneously. This doubles the awareness of the product to two categories (9/6/17 lecture) • Having a famous face attracts attention and can bring sales from fans (Guest Speaker Dylan from P&G & Lecture 6, Slide 19) • This display leaves little room for a cart to go by. This could lead to the butt-brush factor (Underhill Ch. 1-4 Homework) These bath bombs have a section of clear packaging allowing the shopper to view the product from inside its . • Packaging is the ultimate touchpoint (Ch. 12, Slide 4) and having a window into the bag to view the product can help drive the purchase decision • Since this product is a newer to the marketplace, having both a bag of bath bombs and a window to see them can interrupt the category enough to spark trial purchases since ¾ purchases are decided in-store (Ch. 12, Slide 6) • A scratch and sniff sticker would create another dimension to the sensual shopper experience (Underhill Ch. 12-14 Homework) Target is offering a coupon available only on through their app which gives shoppers a $5 store gift card if they purchase $15 of energy drinks. • Having online coupons that are advertised in-store for in-store purchases is an example of an omnichannel experience (Lecture 10, Slide 5) • By setting the redemption price at $15 worth of product, shoppers will likely be a higher volume of sale than intended in order to hit the requirement (Steve Whitman) • This tactic could include boxes to “make your own six-pack” if the shopper wants a variety of flavors and wants the value of buying in bulk, but still wants to hit the $15 mark to receive the gift card (8/28/17 Lecture) This seasonal display has tons of Christmas essentials--- ornaments, stocking stuffers, candy, giftwrap, cards and more.. • Being an arena format, the front of the Spectacular (SM Glossary, 47) has short free-standing displays, followed by taller displays as the display goes back. This allows the entirety of the section to be seen (Underhill, 33) • Christmas is a big deal for shoppers and retailers, partially because retailers marketed Christmas to be a big deal for shoppers, driving high 4th quarter spending (Underhill, 290) • This display could use some signage to ensure shoppers don’t get overwhelmed by the shear amount of Christmas merchandise available