THE WORLD OF NEW HOLLAND PARTNERS AGRICULTURE 11 2014

his is truly a shattering harvesting record: with 797.656 tonnes of wheat harvested in 8 hours, New Holland Agriculture has Tsmashed the previous record by 120 tons. The world’s most powerful combine, the 653 hp CR10.90 has recaptured the harvesting record and has set an entirely new standard for the industry. “This record demonstrates the unsurpassed capacity and productivity of the CR10.90”, said Hedley Cooper, Head of Harvesting Product Management, “especially as the current record of 675.84 tonnes was broken after just six hours Expo 2015 Introducing the new and 36 minutes!” The record was set in Lincolnshire, in the United ™ Kingdom, on the HR Bourn and Sons Farm. is coloured yellow and blue ECOBlue Hi-eSCR technology th The day was August 15 . The time at which In its role as an Offi cial Global Partner, New Holland confi rms its role as the harvesting began: 11.17 am. The weather New Holland will have a pavilion Clean Energy Leader® with was variable: some sunshine, some showers, a temperature ranging from 18 to 21°C. all of its own, featuring a model 95 per cent reduction in emissions The CR10.90’s average through put was 99.7 demonstration of sustainable farming. over the past 15 years. tonnes/hour and peaked at 135 tonnes/hour in a crop yielding an average of 9.95 tonnes/ha and an average moisture content of 16.2%. A new standard has been set. 4 6 New CR: enter a new harvesting dimension

seat in the fi eld, available in refreshments, but can SmartTrax™ rubber tracks, New Holland creates the best ever series three different confi gurations, also be removed for easy Terraglide™ suspension, of combine harvesters. with the standard cloth- replenishment and washing. ECOBlue™ SCR and Hi-eSCR trimmed version offering This is the ultimate harvesting engine technologies – all With a 15 per cent rise in productivity hours and hours of comfort, cab, and a true achievement working together to deliver and the top of the range for the industry. the very best performance. and ultra comfortable cab. leather-trimmed seat “The new CR range is the All this is coupled with the offering ventilation, heating, culmination of 40 years of Harvest Suite™ Ultra cab that ith the all-new previous models. And to view of the feeding of the vertical and horizontal Twin Rotor™ technology,” redefi nes harvesting comfort. CR series, New further improve visibility all combine and the fi eld. travel, a complete active stated Hedley Cooper, And with the capacity and WHolland has – the interior components The cabin features a new suspension and automatic Head of Combine Harvester performance of the CR10.90, literally – raised the bar in the of the cabin have been harvesting console fi tted weight adjustment for the Product Management. you enter an entirely new harvesting world. This is no redesigned, to the point with the famous force- best possible cushioning. “It offers the best of harvesting dimension. You minor upgrade. The series where even the fl oor slopes based CommandGripTM Under the instructor seat New Holland’s harvesting couldn’t ask for more.” has been totally renovated downwards to provide a multifunction handle (see the integrated fridge technologies: Twin Pitch In terms of performance the and has maximized the 40- lower and more complete box). It also boasts the best provides space for necessary rotors, Dynamic Feed Roll, new series has an astounding plus years of Twin RotorTM array of features. experience to bring a true The Dynamic Feed RollTM revolution to the fi eld. The on-the-go mechanical stone six models of the range span protection system raises from Class 7 to Class 10 the CR’s massive capacity machines: CR7.90, CR8.80, by feeding the rotors faster CR8.90, CR9.80, CR9.90 and more smoothly while and the biggest fl agship removing stones with no combine in the world, stopping or hesitation. The the CR10.90. new serrated blades on the All models feature the roll are gentle on the crop, brand new Harvest SuiteTM resulting in high-quality Ultra cab that New Holland straw. This is achieved designed and created with no additional power following long consultations consumption, resulting with experienced operators in higher capacity as well and customers’ clinics. The as better grain and straw cabin has curved, all-round quality than with the windows for ultimate equivalent model of the same visibility. There are 6.3 square horsepower in the previous metres of glass, a seven per range. cent increase compared to New Holland invented rotary

2 threshing and separation with with the Diesel Engine of the unloading auger to match the Twin Rotor™ technology Year 2014 Cursor 16 with largest headers and tallest A Harvesting Record over 40 years ago, and has ECOBlue Hi-eSCR technology, trailers. worked continuously to already compliant with Tier This, together with the improve and refi ne it ever 4B regulations. The engine ultrafast unloading speed of that weighs 800 tons since. The twin pitch rotors features Common Rail 142 litres/second, ensures feature 44 elements, and can technology for precise fuelling extremely high productivity The world’s most powerful combine, the 653hp CR10.90, has recaptured the record for raise productivity by up to 10 and outstandingly responsive throughout the day’s – or harvesting wheat at a rate of nearly 100 tons per hour: 797.656 tonnes in 8 hours. This truly per cent in damp conditions. performance, resulting in night’s – work. impressive achievement (120 tons more than the previous record) was achieved using a mere Switching from corn to grain consistently high productivity For low visibility or night 1.12 litres of fuel per tonne of grain harvested. The CR10.90 is equipped with New Holland’s confi gurations is simple, fast in all fi eld conditions. conditions, the lighting unique Twin Rotor® technology featuring Twin Pitch High Performance rotors combined with and effective. But the CR range is not package has been precision the Dynamic Feed Roll™ system (DFR), which proved indispensable in breaking the record There is a special Opti-FanTM heavy handed when it comes engineered for maximum especially as the weather conditions deteriorated in the late afternoon. system to compensate for to fuel consumption. The visibility of the entire header The extra-long 10 metre unloading auger and super-fast 142 litres/minute unloading speed gravity when working uphill highly effi cient ECOBlueTM and the fi eld ahead and made quick work of the constantly fi lling grain tank. The CR10.90 was also equipped with or downhill. Once a fan speed technology delivers impressive behind, with long distance IntelliSteer™ fully integrated auto guidance, which ensures accuracy of 1-2 cm optimising the is set, it will automatically fuel savings. lights offering up to 500 effectiveness of the 13.7 metre 840CD draper-header during every pass, the whole day long. adjust according to the terrain This reduces running costs metres’ visibility. There are conditions to minimize losses and of course extends the also specifi c auger lights and optimize grain condition. range, also thanks to the to assist the operator in The SmartTrax™ rubber large fuel tanks: 1,300 litres in unloading. And the package tracks with Terraglide™ suspension system, standard on the fl agship CR10.90 and available on the other It offers the best of New Holland’s models as an option, ensure harvesting technologies. excellent traction and low soil You couldn’t ask for more. compaction while providing a silky smooth ride. The CR combines offer more horsepower than ever: from 449hp on the the CR9.90 and the CR10.90. comes in either HID or LED. CR7. 90 to the massive 652hp Speaking of capacity, the All in all, the new CR of the fl agship CR10.90. grain tank ranges from range offers up to 15 per Five models feature New 11,500 litres in the CR7.90 to cent more productivity, Holland’s Tier 4A ECOBlue™ 14,500 litres in the CR9.90 an unparalleled level of SCR technology, while the and CR10.90. There is an comfort, and extreme all fl agship CR10.90 is equipped extra-long folding 10-metre round performance. Expo 2015 is coloured ye New Holland Agriculture will make a major contribution to the World Exposition in Milan next year: in its role as an Offi cial Global Partner, it will have a pavilion all of its own, featuring a model demonstration of sustainable farming.

n event lasting sustainable. Exposition's key theme as for the natural and rural the various cycles of resources, demonstrated six months, from Visitors will be able to expressed in this edition's environment. agricultural production to the public with facilities A 1st May to 31st participate in debates, title: "Feeding the Planet, The pavilion will feature processes, from tillage to allow visitors to enjoy October 2015, and playing conferences, events Energy for Life". an itinerary illustrating to harvest and to the a hands-on experience of host to 147 participants, passage of the seasons. the proposed solutions. including the United Each stage will feature Nations and the European The central themes of Expo 2015 are natural resources, a presentation of New Union - the upcoming production of food and energy, health and nutrition, Holland technologies, The sustainable Expo edition taking place systems and innovations in Milan next year is the protection of biodiversity and innovations in designed to reconcile farming pavilion shaping up to be the most biotechnology. production efficiency important global event with the rational and The most prestigious dedicated to a subject sustainable use of statistical estimates crucial to the future of our planet: guaranteeing the and performances with New Holland Agriculture entire human race a food a multidisciplinary and will feature prominently supply that is pleasurable, multicultural approach, for the duration of the healthy, sufficient and focused around the event: as part of the CNH Industrial Group, it will have the status of an Official Global Partner of Expo 2015. This means it Expo 2015: in summary will have its own original and exciting pavilion, Duration: 184 days complete with a whole Total exhibition area: 1.1 million square metres range of interactive and Subdivision of surface area: multimedia features. • 60 pavilions Visitors will be able to • 9 theme clusters see for themselves and • 3 corporate areas understand in detail • 100-plus national cuisines how a global leader in Participants: • 144 countries agricultural mechanisation • 13 social organisations promotes a sustainable • 3 major international organisations agriculture model that forecast that by 2050 • 3 corporate pavilions can apply to the vast Millions of visitors from all over the the world's population Visitors forecast: 20 million, one third of them non-Italian majority of world farming world will have a hands-on experience will exceed 9 billion Volunteers: roughly 80,000 contexts, founded on of how high quality food ingredients people. How will it be Keywords: food, energy, planet and life fair food resources possible to guarantee Source: Confcommercio Milan – Expo 2015 for all, efficient and can be produced while optimising a healthy food supply responsible use of natural resources and reducing waste. to everyone while also resources, reductions respecting the planet's in emissions and in fuel sustainability? This consumption, and respect is a crucial question The Exhibition Area The exhibition area will occupy a ground surface of 1.1 million square metres in the north-western part of Milan. The overall site will echo the urban layout of cities during the Roman Empire, with an orthogonal grid featuring two main axis: the Decumanus, roughly 1.5 kilometres in length, with pavilions on either side, and the Cardo bisecting it. Water - the primary nourishment of the earth and of mankind - will surround the entire site in a 4.5 kilometre canal.

4 160 years of history The fi rst Universal Exposition was held in London in 1851. The “Great Exhibition of the Works of Industry of all Nations”, promoted by the Royal Society of Arts, took place in Hyde Park and lasted almost six months. It featured 28 different countries and over 6 million visitors. llow and blue For the occasion, which was dedicated to new industrial technology, London's famed Crystal Palace was built, a construction of over 84,000 square metres. This fi rst World Exhibition was so successful that other weighing on humanity's practices, as promoted begin their visit by climbing nations began to organise similar events, notably Paris, future, and New Holland in our Clean Energy the broad staircase beside which in 1889 organised an Exposition Universelle to Agriculture will try to Leader® strategy, the sloping plane, up to celebrate the centenary of the French Revolution. One of contribute to answering farmers around the the terrace. A long ramp this event's legacies has come to be considered the symbol it through an Expo world can produce both will then lead down inside of Paris and indeed of France: the Eiffel Tower. pavilion of 1,638 square quality food ingredients the building, reaching the The 1906 edition was focused on the theme of transport metres, designed and and clean and efficient ground fl oor, where various and was held in Milan, celebrating the recent opening of built in compliance with energy, thus helping to New Holland products will the Sempione Transalpine Tunnel, whose 19,803 metres sustainable criteria. meet the energy needs be visible. made it the longest in the world, and which made possible Once the Expo has of their farms and their And this is only the the fi rst direct rail connection between Milan and Paris. concluded, the building local communities. beginning: visitors will The Milan Exposition also left a lasting landmark: the will be dismantled "This prestigious event also have a hands-on Milan Aquarium, now one of the oldest in Europe. and reconstructed on will also help us to reach experience of the Given the increasing importance of these kinds of another site, to be millions of visitors from elevated technological events, 31 nations signed the Paris Convention in 1928, used as a permanent all over the world and to innovation present in establishing the rules which in future would have to be structure for other communicate and explain in these products. observed by organising countries, and founding the BIE – purposes. a concrete manner why our the Bureau International des Expositions. Over the years “Expo's theme offers us philosophy represents the many other cities have organised important editions: Brussels, for example, organised the fi rst post-World War Two Exposition in 1958, and the most successful edition of the 20th century was the Montreal event in 1967. And so, over 160 years, Universal Expositions have established themselves as global opportunities for confronting shared themes and problems crucial to human progress, in a scientifi c and educational manner. Source: EXPO MILANO 2015 SUSTAINABILITY REPORT

a unique opportunity future of agriculture.” to share our vision of The construction of the sustainable agriculture,” pavilion began some months New Holland Agriculture, states Carlo Lambro, ago; on the new dedicated in its role as Offi cial Global Partner Brand President of New website www.expo2015. of Expo 2015, will present Holland Agriculture. newholland.com you can its vision of sustainable farming “We believe, and we see videos of the various have demonstrated, phases of the building's today and in the future. that by implementing construction. Visitors sustainable farming arriving at the pavilion will A multicultural mascot Foody is the mascot of the Milan Expo 2015. Foody expresses the event's founding themes: community, diversity and food as a source of life and energy. Foody is actually composed of a family of fruit or vegetable fi gures assembled into one face, each with its own name and personality: Guagliò (garlic), Arabella (an orange), Josephine (a banana), Gury (a water melon), Pomina (an apple), Max Mais (a blue sweetcorn), Manghy (mango), Rodolfo (fi g), Piera (pear), Rap Brothers (radishes) and Chicca (pomegranate). Assembled into one face, these characters represent an idealised synergy between different countries worldwide who together must face the challenge of feeding our planet with positive dynamism.

5 Welcome

Effi ciency Selective Catalytic into the exhaust stream Reduction solution has and operates a closed loop been proven and tested for system with a model-based millions of miles and won urea dosing strategy to the European Truck of the constantly monitor the

Year 2013 award for the exact levels of NOX in Iveco Stralis Hi-Way heavy the exhaust to calculate duty on-road truck and the perfect dose of DEF/ most recently Engine of the AdBlue needed. The DEF/ Year for the new Cursor 16 AdBlue and exhaust gases engine. are mixed in a patented It is a powerful evolution of pipe with an enhanced fl uid the existing ECOBlueTM SCR dynamic design. Excess

system, and is protected NH3 (ammonia) is removed by seven different patents. with the Clean Up Catalyst to Tier 4B It uses an after-treatment (CUC). Introducing the new ECOBlue™ Hi-eSCR technology. system that adds Diesel There is an engine exhaust Exhaust Fluid DEF/AdBlue, fl ap to optimise engine a water and urea mix which temperature, and deliver

t was 2006 when New and particulate matter are for six months and produce is colourless and non-toxic, effi cient NOX conversion Holland fi rst launched reduced by 95 per cent. the same emissions it would straight from start-up. Iits Clean Energy Leader® Nitrogen oxides are gasses have produced in a single The Diesel Oxidisation strategy. Since then, year produced when the working day in 1996. on year, the brand has engine reaches its highest The new ECOBlue™ consistently delivered: less operating temperature, Hi-eSCR technology emissions, higher effi ciency, and are among the main was developed by New lower fuel consumption. causes of acid rain and the Holland’s sister company With the new ECOBlue™ shrinking ozone layer. Since FPT Industrial, pioneers in Hi-eSCR technology, New the introduction of Tier 1, the eighties of Common Rail Holland takes a huge leap New Holland has reduced technology. The new High into the future and introduces these emissions by 180 Tier 4B farming. This is the times in the last 15 years. stage where – compared to This means that a Tier 4B

Tier 1 – nitrogen oxides (NOX) machine can run every day Catalyst (DOC) oxidises the than 120 hp. A light Cooled certifi cation in energy exhaust gas, guaranteeing Exhaust Gas Recirculation management and all New the best mix between (CEGR), together with a Holland plants are working nitrogen oxide (NO) and compact SCR system, has towards the ambitious nitrogen dioxide (NO2), and been developed for lower target of reducing energy increasing the conversion powered machines. consumption by 15 per cent effi ciency of the SCR With its Tier 4B innovations, by 2014. catalyst. New Holland confi rms Also, CNH Industrial A big bonus is that the its role as Clean Energy research for new products system actually boosts Leader®: for the fourth and developments engine performance. consecutive year CNH continues. Horsepower, torque and Industrial has been named The fully working methane EPM band all show increases Sector Leader in the prototype tractor has 80 in the new Tier 4B engines, Dow Jones Sustainability per cent lower emissions and fl uid consumption Indices (DJSI) World and than a standard tractor (diesel plus DEF/AdBlue) Europe. It’s a recognition and is a key step to will remain the same, if not of the success story of energy independence. A better than, with the Tier 4A this winning strategy that future methane/hydrogen engines. Operating costs involves not only the fi nal tractor will further reduce will actually reduce over the product, but also the entire emissions. The NH2™ lifespan of the engine, and manufacturing process. hydrogen tractor within the service intervals have been All CNH Industrial plants Energy Independent Farm maintained at 600 hours. participate in the stringent generates zero emissions Operation is extremely World Class Manufacturing and offers farmers true simple: the DEF/AdBlue programme, and energy energy independence. This tank is fi lled alongside the reduction is a key is another example of the diesel tank, and will provide requirement. To date, 13 amount of investment from continuous operation plants have achieved the New Holland in the future of 180 times better with the same range and prestigious ISO 50001 Clean Energy farming. autonomy as the fuel tank. for the environment DEF/AdBlue will be available through CNH Industrial Parts Over the last 15 years New Holland has improved the emissions of its engines & Service: your local dealers by 180 times. To put it simply, this means that 180 days of operation, or six will not only have it in stock, months without interruption, generate the same emissions as a single day in they will be able to deliver 1996. This includes both NOx (Nitrogen Oxides) and particulate matter. it directly to your farm for Both these toxic emissions have been reduced by 95 per cent. absolute convenience. This has a huge impact on the carbon footprint of a farm, with lower overall The new ECOBlue™ Hi-eSCR operating costs and higher efficiency. And farmers will continue to benefit technology will be used for from the power, torque and torque back-up that have made New Holland products delivering more products famous throughout the world.

New Holland confi rms its role as Clean Energy Leader with 95 per cent reduction in emissions over the past 15 years. Maximum versatility Boosts in performance for the new CX5000 and CX6000 Elevation. Up to 15 per cent higher capacity and 10 per cent throughput.

he New Holland quantity of chaff and short models we reaffi rm ground remains constant New conditions. With a width mid-range combines straw before fi nal cleaning New Holland’s mid- whether the combine is Holland’s of up to 30 feet or nine Thave been through even starts on the main range offering as the top moving on fl at ground, metres, the headers are a signifi cant upgrade sieves. This means that the performer in its category uphill or downhill, resulting mid-range big enough to match the process, and the CX5000 grain is almost completely with increased capacity, in a constant and regular combines combines’ higher capacity. and CX6000 Elevation cleaned in the fi rst 50cm of best-in-class performance in stubble height and avoiding are the top In the cabin, the models now boast new the cleaning shoe. Linked all conditions and all fi elds, performers IntelliViewTM IV monitor features, better performance, with the Opti-FanTM system, gives the operator full higher capacity and faster the result is complete in every control with the touch of a throughput due to the management of losses and condition and fi nger. innovative, new Triple-CleanTM the highest capacity in every fi eld. The 31cm wide colour cleaning shoe. The range every condition. touchscreen enables offers four basic models, On the bigger of the operators to monitor all two fi ve-strawwalker strawwalker models, a combine functions, select and two six-strawwalker; further increase in capacity the best settings by a direct two Laterale versions for is given by the new link on the screen, and sustained performance double-fl ight cross auger control up to three cameras, on steep slopes; and the that transfers grain to the further enhancing the CX5090 Elevation Hillside excellent all-round visibility of the Discovery™ III cab. Cruise Control resumes a set fi eld speed at the simple tap of a button on the CommandGrip™ handle. You can record two different speeds, one for headland or lying crops and one for normal conditions, for combining in severe in just one touch. The hillside conditions. The elevator faster. This results monitor will display the versatility of this combine in an increase in throughput crop to crop versatility, and Recommended Combine bestows its ability to of the grain elevator as high low operating costs,” stated Settings, making crop provide the right solution as 10 per cent. Hedley Cooper, Head of settings and crop to crop for every use. Also, the fi eld autonomy Combine Harvester Product transitions easier. Among the new features, of the CX5000 and Management. The CX5000 and CX6000 the Triple-CleanTM cascaded CX6000 Elevation has And since versatility is a key Elevation models can be cleaning system increases been extended to match requirement on the fi eld, fi tted with increased fl exion the combine’s cleaning the combines’ increased New Holland has packed steering and traction capacity by as much as 15 capacity with bigger the upgraded combines any “bulldozing” effect. And there is a choice of tyres for better fl otation per cent. The innovative 670-litre fuel tanks and with features that maximize The Opti-Fan™ system high-capacity, draper and reduced ground approach New Holland bigger grain tanks that their fl exibility. adapts fan rpm when headers, fl ex headers, corn compaction. This will has taken on the design have a capacity of 8,300 The Autofl oat™ II system the slope changes, headers and heavy-duty preserve soil quality and of the shoe has resulted litres for the 5 strawwalker automatically adjusts the automatically ensuring Varifeed™ headers with improve future yields. in an additional air blast and 9,300 litres for the 6 pressure of the header lift a constant grain sample adjustable knife position at the centre of the grain strawwalker models. system so that the pressure quality and cleaning for top cutting effi ciency pan, that removes a large “With these four upgraded of the header on the capacity. and correct feeding in all

Increased cleaning capacity From crop to crop by 15 per cent. Crop to crop versatility is one of the most striking features of the upgraded CX5000 and CX6000 Elevation models. New Holland’s advanced concave design is supported by a wide array of easy-to-choose crop specifi c settings to fi ne tune the combine to every single operating condition, and all of this in less than 20 minutes! A complete range of grain headers and row crop attachments provide the fi nal choice for a perfect set-up. The Smart Sieve® system is able to compensate for slopes of up to 25 per cent on both sides. But for more demanding conditions the CX5090 and CX6090 are available in Laterale modes with a simple and robust automatic levelling system to provide a transverse slope correction of up to 18 per cent on both sides.

8 High output, low costs of ownership Introducing the new four strawwalker TC4.90 with advanced features.

ew Holland has to keep track of the main expanded its range harvesting tasks with an Nof TC strawwalker interface designed to be as models with the new TC4.90, user-friendly as possible. Fast unloading, more harvesting a four-strawwalker combine The CommandGripTM multi- A crucial factor for a good day’s productivity is the ability to store as much grain as possible during with more technology, better function handle introduces harvesting, and then unload it to a trailer with minimum downtime. The TC series combines have the features, and yet still low the next generation of con- capacity to keep working for longer. And when the trailer does arrive, the tanks can be emptied in under maintenance and operating troller to this combine sector. two minutes. With a rated capacity of 72 litres per second, the unloading auger is really fast, and thanks to costs. And the integrated coolbox the design of the cabin, the operator maintains a full view of the process throughout. This also provides an “The entire TC range shares that can be removed for easy advantage in terms of overall effi ciency and harvesting speed. many advanced features with re-fi lling is yet another exam- our mid-range combines. It ple of the attention provided is the answer for owners of to the operator’s comfort TC5000 combines looking during the long working days for a replacement with more in the fi eld. technology and low mainte- In terms of operating tech- the settings in changing crop models are now identifi ed by it easy to identify at a glance nance costs without breaking nology, the double cascade conditions. the number of strawwalkers, the number of strawwalkers the bank,” stated Hedley cleaning shoe increases With the introduction of the followed by a point and a and size of the model. For Cooper, Head of Combine cleaning capacity and quality. new TC4.90 New Holland two-fi gure number that indi- example, the TC4.90 means Harvester Product Manage- It features a 450mm sloping has also changed the naming cates the sequence. This in- this is the biggest model with ment. pre-sieve and the adjustable system of the TC range. The tuitive naming system makes four strawwalkers. The new TC4.90 is packed fan forces air through the with advanced features. The grain to remove chaff and Harvest SuiteTM suspended short straw ahead of the top cab is extremely quiet, with and bottom sieves. just 74dB and remarkably low The optional SmartSieve™ vibrations (the cab is mounted system with Opti-Fan™ More output, high quality, on rubber isolation blocks). guarantees a clean grain It offers all round visibility sample on slopes of up to 25 and many features shared with with all round glazing. In-cab per cent. the mid-range combines. ergonomics are, as in all New The optional moisture-sensing Holland models, outstanding. system provides real-time The InfoView™ II monitor readings to the in-cab monitor makes it easy for the operator so the operator can fi ne tune

9 Contracting with the FR “Farmers are amazed at how what was happening on chopper and delivering Consumption is totally the milk yields of their site.” excellent quality in the silo. within the green area.” animals in the cowshed. agile the new FR700 is”. And because he has also The message then been mowing there with spread that the yellow Favourite features conditioner, the chopper Why New Holland? choppers produce top hristoph Kirst owns yields. Cereal yields, on the is able to go about 2km/h quality. Switching from and manages his other hand, are secure and of the machine? faster through the looser “In 1998 – at the previous FX to FR9060 with a Cown contracting consistent. Top chopping windrows than on other company in the same grain processor produced company, Agrar-Service quality is very important. “The direct cut header is surfaces that have been place – we started another enormous boost, Kirst in Kempfeld/ It’s even better with the solidly built, as we have mown without conditioner working with the 300 particularly in whole- Hunsrück, Germany. FR700 because major come to expect from New and are raked by the hp (221kW) FX300 and crop silage, because The company has three aspects of the machine Holland. The new chopper farmers themselves. Some were always very happy the grain was crushed permanent employees, and have been redesigned.” also scores with the sturdy farmers still want to go with the quality,” says and conditioned more up to 10 seasonal workers. hydraulic drive for front- 6.5-7 metres wide with Christoph. “The machine efficiently. The biogas Their scope of work mounted attachments. their side swath rakes. had always worked plant operators noticed includes harvesting and What were Transmission is right and Clear differences can well over 12 years. this immediately in collecting grass, maize and the attachments can be therefore be noted here, Customers were always the gas output in the whole-crop silage. your specifi c quickly changed.” Whole- such as lower output when very satisfied with the fermenter. And the two The company has been crop silage is harvested chopping. chopping quality. Many new biogas plants then operating New Holland requirements? quickly with a working And Christoph is also other brands not achieving also immediately became machinery extensively width of 6m at approx. satisfi ed with the cost such good quality were our customers, as did a through the years, and “Here in Hunsrück and in 6km/h. Output is three of operation: “We were doing the rounds in few large dairy farms, so Christoph himself is an the West German uplands hectares an hour. able to get very good the neighbourhood. that the second chopper is expert in whole-crop we have different growing “The performance of the output in every situation. The farmers saw this in now also well utilised.” silage. conditions for cereals than FR700 is good and appeals “Whole-crop silage is in in many regions of Europe. to customers.” ever greater demand,” he And triticale is not grown Christoph works with grass says. “In upland areas like everywhere either,” states using a 13.5-metre four- Hunsrück, there have been Christoph. “We were wheel swath rake, thereby Contractor Christoph Kirst provides his view on whole just two reasonably good pleased to see that the producing very even crop silage and how it must be handled. maize silage harvests in fi ve bosses themselves came swaths, feeding material years and three with poor from Italy to see fi rst-hand very effi ciently into the

FR: the top harvester With up to 824 horsepower, the FR range of self-propelled forage harvesters is capable of extreme performance. The Power Cruise™ II system automatically adapts engine and ground speed to load for fuel savings of up to 15 per cent. The unique, patented VariFlow™ system allows the chopper to be changed from corn to grass (or back) by one person without tools in less than two minutes. Top chop quality is assured by a number of innovations. The ActiveLocTM technology uses moisture sensors in combination with pre-set chop length parameters to control the length of the chop depending on moisture content. The clamp density increases, and silage quality is improved for a better nutritional profile. The award winning 3D camera based IntelliFillTM system automatically detects trailer edge and monitors filling. This means the operator can concentrate on harvesting. And the system takes care of the trailer. Another plus for efficiency is the new, remote controlled concave door for easy access, cleaning and unplugging. The door is activated through the IntelliViewTM IV monitor and only when cutterhead and engine have been shut off. Farmer gives CR10.90 seal of approval on

farmers who want quality Belt 150 Superfeed model, straw to contractors and coupled to a T6.160. arable farmers who need New Holland Marketing to switch crops easily Manager Nicolas Ferrara without compromising on said: “Theses models performance and quality. are setting the standard Customers also witnessed in their segments, so UK national tour New Holland’s state-of- this was a really exciting the-art PLM® Connect tour where they were armers up and down capacity in the industry “It’s a very high capacity was hosted by 13 other system in action; showcased to the market. the country got and outstanding machine but also relatively venues in England and enabling equipment to be “For our customers it was F to grips with the performance. simple at the same Scotland during July, coordinated, monitored the first time they saw latest harvest technology One farm owner Giles time – that means less August and September, and managed from a the CR10.90 in action. It brought to them by a Porter, who runs a New breakdowns and more with New Holland central office without demonstrated its power, national tour of New Holland CR9090 himself, cutting. specialists and local wasting time and effort efficiency and quality, Holland’s market-leading gave his reaction when he “All the straw was spread dealers teaming up travelling between as well as New Holland’s combines, tractors and drove the machine at the very well and with a to answer customers’ operations. standard comfort and balers. tour stop in the 2,300- nice and level cut. They product questions and Finally, the all new ease of use. The tour’s show-stopper acre (930 hectares) Clare certainly coped very well sales enquiries. Roll-Belt, variable “These models have was the new CR10.90, Park Farm, Crondall, near with everything. When we Joining the show were chamber Round baler, answered the latest the first combine to enter Farnham in Surrey. Giles come to make a shortlist the distinctively styled for customers who demands from farmers the class 10 segment said: “The line-up was before investing in our CX5000 and CX6000 want unsurpassed and businesses and the in Europe and the most very good, especially the next combine the CR10.90 Elevation combines. baling flexibility and tour was an excellent powerful CR ever, new ones. I had a drive on – or probably a smaller Flexible and versatile, performance, was on opportunity to show delivering the big new CR10.90 and version – will be on it.” they offer a solution demonstration at each first-hand what these new the highest it was very impressive. The impressive line-up for all: from livestock event, through the Roll- models can achieve.”

11 New Holland BigBalers entrusted to harvest haylage for the Queen

national haylage Stables in Newmarket. get more weight from a determines the best point He said: “I was very the quality support they’ve firm supplying Eurobale is celebrating its New Holland baler, which to cut off the bale to keep impressed by the had from New Holland A top equestrian 20th anniversary this year the competitors could not it as close as possible to technology. With equipment. operations, including two under the management match. We got very good the desired size. some other makes, the “What makes it even more owned by the Queen, is of father-and-son team bale shape and weight. I They now also run a technology actually rewarding for us is that increasingly entrusting Geoff (80) and Richard needed the extra density pair of New Holland T7 interferes with the New Holland tractors are New Holland equipment Brooks (50), whose to get the lorry loads right. AutoCommand tractors experience. But the way teaming up with New with the critical task of enviable client list also We need them like house bought in August this New Holland integrated Holland BigBalers. It’s a harvesting its premier boasts the Metropolitan bricks and as identical to year from RES Tractors, a it made it so easily high quality fleet helping crop. Police’s mounted division each other as possible. family-run New Holland accessible.” to produce a high quality At the company’s Manor and the Defence Animal “The new model BB870 dealership in Melton New Holland Area Sales product.” Farm HQ near Nottingham, Centre – HQ for the Royal baler with the striking Mowbray, Leicestershire. Manager Rob Dee said: “I The award-winning Eurobale deploys a pair of Army Veterinary Corps curved panels has Established in 1986 by was involved with Richard BigBaler range is Packer Cutter BigBalers – a Association. definitely got a 15 per cent owner Bob Skinner, and Geoff’s original trials packed with a series of BB9050 and the newer The pair steered the output advantage. I can RES Tractors has grown with big baled haylage 20 productivity enhancing BB870 – plus a pair of T7 company through a push it harder than we substantially and now has years ago and it’s great to features including the tractors to help bring in change in bale size four could with the previous an extensive workshop, see Eurobale still using our MaxiSweep™ pickup to an annual 8,000 tonnes of years ago, stepping up brand. It’s more efficient. a fleet of fully trained market-leading BigBaler ensure constant smooth crop grown from seedlings from the New Holland “I have been very happy engineers, and a large range to add value and feeding together with by the professional team. and Fiatagri 710/4820, with the reliability. In this showroom packed with quality to their product. the SmartFill™ system, As well as displaying 47x80cm balers to the business, you always have spare parts. The density, reliability which guarantees uniform the royal warrant for larger 70x80cm size. The to get off sometimes while The T7.200 and T7.250 and efficient pick-up are flake formation courtesy supplying the Royal New Holland BB9050 you’re baling and have a are used for mowing and a package that makes a of a network of precision Stud at Sandringham helped lead the switch look, but we’ve had no baling and have performed huge difference. sensors. and the Royal Mews and the BB870 joined two major problems with them impressively enough “The fact that Eurobale’s Advanced PLM systems, at Buckingham Palace, years later. at all.” to tempt Richard into premier haylage is in including ActiveWeigh™ Eurobale serves 2012’s Richard explained the Advantages include considering another New high demand from such on-the-go bale weighing Champion Trainer John move towards New automatic baler length Holland T7.200 to add to prestigious customers as technology, will enhance Gosden, from Clarehaven Holland: “We could simply technology which the fleet. the Queen demonstrates yields and profitability.

12 Blue tractor bulks up the thin blue line in crime-fi ghting campaign

Lawrence explained: “When as a highly dependable of appearances around the we loaned them the tractor, utility tractor able to take area. In July it took pride of we didn’t really know on a wide variety of tasks. place at the Dyfed-Powys exactly what they were Its popularity is thanks to Police stands at the Royal going to do with it. But capabilities such as a rear Welsh Agricultural Show and it looks fantastic with the lift capacity of 3,000kg, the National Eisteddfod. lights and blue markings. low fuel consumption of an Next it was the turn t’s a far cry from The Dyfed-Powys force. Despite workers and businesses to “We’re really proud to optimum 220 g/kWh, and of the Pembrokeshire Sweeney’s high octane car the turbocharged power report concerns, pass on see it and it’s got some engine service intervals of County Show from August Ichases. But last Summer under its hood, the two- intelligence and ultimately great publicity for New 600 hours. 19th-21st where the in rural Wales a New wheel-drive tractor wasn’t help drive down crime. Holland too. The idea was Inspector Tim Davies, of machine attracted interest Holland tractor became the on the frontline, however The unusual idea was the actually just to use it for Pembrokeshire division, before a tour of some of latest new recruit to join the – instead it was used as an brainchild of PC Nigel Lewis the Pembrokeshire Show said: “We’re very impressed Pembrokeshire’s smaller local police’s crime-fi ghting eye-catching way to build from the Haverfordwest but it was ready in time for with this new piece of kit. towns over the following efforts. links with the countryside neighbourhood policing the Royal Welsh Show so it Engagement with our rural months. As well as sparking The TD5010 sports fl ashing community. team – but it needed the went there too.” communities is important plenty of talk among the lights on top, an offi cial Rural areas can be incredibly support from J.E. Lawrence When it’s not being used by to us, and we want people local community, the tractor high-vis police colour isolated and the police and Son Ltd, New Holland’s the police, the four-cylinder to come and discuss any made national headlines scheme, and side by side hoped visits by the instantly Pembrokeshire dealership, TD5010 is more used to concerns they may have with the BBC, ITV, the Daily with the New Holland crest recognisable tractor will to make it happen. being deployed by dairy about rural crime etc.” Telegraph, the Independent is the offi cial insignia of the encourage residents, Managing director Richard farmers and smallholders The tractor made a series and the Daily Mail. Factory-to-farm experience puts New Holland top of farmer’s shopping list

irst-time New Holland of reasons: power, fuel have got the benefi t of the to get stuck with a tractor customer Ben Elderton effi ciency, adaptability, power shift and automatic that compromised on Fwas so impressed nimble, size, weight, and functions. It’s very simple for performance to improve by the factory-to-farm tyre nimbleness. After drivers to just jump on and emissions. That’s what I experience of buying fi ve months of reliable go.” A variety of tyre options spent the money on – to his new T6.150 Electro operation, he explained: combine with the size of the get the best result. That Command™ that the blue “I had been looking for a T6.150 to create the perfect was really key. brand is now at the top of tractor that could cover all size-match for Ben’s drilling “In fact, I’m using half the his machinery shopping list. our spraying and spreading and cultivating operations. fuel on some of the jobs; I Ben (24) is manager of jobs all year round while still He said: “Getting the tractor get through a litre of fuel Glebe Farm in Earls Barton, doing the cultivation and set up with the rather a hectare on the spraying near Northampton, and drilling. It does just about unusual combination of 12in and spreading. I am pretty “The visit was very Jim Pearson, Area Manager his purchase from the local everything. dual rear wheels and single impressed with that and we interesting,” he said. “It’s for Turney Fieldforce, said: Turney Group dealership “With 150 horsepower and 22in or 11in fronts is one of get a lot of work done on remarkable how many “I’m so glad Ben’s T6.150 included a special-guest visit four cylinders, I have got a the best things I’ve done. a tank. different tractors are made Electro Command is more to New Holland’s fl agship short wheel base and good “It is a perfect row crop “The engine management in one place and how many than meeting its promise tractor plant in Basildon maneuverability and it’s light tractor with plenty of power is brilliant in terms of power options there were. I was – it’s a brilliant tractor. He which was celebrating its too – light as a feather.” from the four-cylinder delivery and everything impressed how organised looked at a lot of different 50th anniversary last year. Making Ben’s life even easier engine block, which gives a else. You have got plenty of and compact the production options and this one ticked The farm has been in his is the Electro Command™ short wheelbase and great torque at any engine speed.” line is and how easy it made all the boxes. family for four generations option of semi-powershift maneuverability, while the Ben was equally impressed it look to produce so many “It’s also really good to see and includes 80 hectares transmission which allows dual wheels allow me to with his trip to New different tractors all at once” that our service and support of arable plus another eight operators to select eight change very quickly to a Holland’s Basildon tractor “It’s nice to know that we were part of what brought hectares of vegetables gear speeds via up and low ground pressure setup factory, during its Golden have got a company that Ben to New Holland. The to supply the thriving downshift buttons on the with very impressive grip Jubilee year and where is based in our country for tractor’s wide range of farm shop. control lever. for such a light tractor.” more than 1.6 million parts and support. For me, abilities is crucial but for For Ben, the T6.150 was Ben said: “It’s a very simple He continued: “The choice British-made machines have it basically comes down to busy farmers that fast and the right selection for piece of kit with the Electro was partly about fuel rolled off the now two- local dealer support, with expert back-up can be just a perfect combination Command™ gearbox. We effi ciency. I didn’t want kilometre production line. New Holland.” as important.”

13 Sponsorships and partnerships help raise New Holland’s brand profi le 2014 was very exciting in terms of sponsorship activities and we have been involved with a number of partnerships

platform from which people Watson, New Holland UK future well-being.” Farmers from all walks of life can & ROI managing director, A web TV series get a foot on the farming said: “New Holland documenting the tasks Apprentice 2014 ladder. After completing a congratulates Farmers undertaken by the fi nalists series of challenges during Weekly on this initiative at boot camp premiered in Farmers Apprentice is a Boot camp, one lucky and is very proud to October. To watch the competition coordinated by winner will be nominated. sponsor and contribute to series and fi nd out which Farmers Weekly magazine New Holland is one of the Farmers Apprentice of the 10 fi nalists went on to address the challenge several partners working project. Developing the to walk away with of recruiting bright young with Farmers Weekly on experiences and knowledge the £10,000 prize, visit business minds into the Farmers Apprentice within the farming industry http://www.fwi.co.uk/ picture courtesy of Farmer’s Weekly agriculture, by providing a project of 2014. Andrew is absolutely core to its farmersapprentice/

The Cream Awards 2014 Young Farmers of the Year Category

The Young Farmer of the the future of British dairy night was New Holland’s agricultural talent into the Year category in the Farm farming. Managing Director, An- industry and both of these Business Cream Awards The glittering award drew Watson. initiatives have our full 2014 was sponsored and ceremony was held in Commenting on both backing.” judged by New Holland. September with Mr & Mrs Farmer’s Apprentice and Open to dairy farmers C Reed of CJ & JA Reed The Cream Awards spon- under the age of 30, being announced as joint sorship, Andrew said: “It the category aimed to winners of this prestigious is vital that the skills and recognise an outstanding category. A ‘Highly Com- enthusiasm for agriculture young farmer who will mended’ achievement are retained and develo- not only be a role model was awarded to Mr Tim ped. New Holland is fully for their farming peers, Jones, of Bankhead Farm. committed to supporting but an ambassador for Presenting awards on the the next generation of

bank holiday weekend, the Brothers Cider brothers and the T7 tractor visited various prominent New Holland was delighted London landmarks and to support British brand they also joined the world Brothers Cider on its ‘Taste famous music and colour of Summer’ tour this past of the Notting Hill carnival, summer, providing a T7 towing the Brothers Cider tractor for the brothers’ trailer. use while promoting their In September and October, delicious cider. the tour stopped at The tour travelled up and six universities to join down the UK visiting a in with fresher’s week number of cities from June celebrations in Lincoln, to August, including Bath, Kent, Leeds, Southampton, Bristol, Manchester and Buckinghamshire and Birmingham. On August Warwick.

14 Unprecedented comfort, productivity, fl exibility and power in the new four-model entry level series with a host of packages and features.

Taking pleasure in work The new TD5 range - with Tier 4A compliance.

rom the engine to 33.6 kg/hp will also help with a FOPS compliant daily maintenance reduce with the new twin assist 4,700kg. For even more the console and slash your fuel bills as well as canopy.) downtime and boost ram option, the three top productive farming, the Fergonomics, from the increasing traction. All the principal tractor productivity. You can check models in the range, if optional quick attach rear dashboard to the fuel tank, In the VisionViewTM cab, commands are ergonomically the engine and hydraulic oil mounted on R38 wheels, links offer fast hitching from everything in the new TD5 5.5 square metres of all grouped together in the right without opening the bonnet, can lift a Herculean the comfort of the cab. range has been updated to round glazing provides the hand console for perfect refi ll the washer bottle provide a ground-breaking perfect view, unobstructed ease of operation; the PTO through the rear window, level of comfort, effi ciency by the new exhaust position. controls are clustered to the replace or clean the cab air and productivity. It has the The skylight on the roof left. Everything is in its place, fi lter through an easy access added bonus of an extremely of the cabin ensures safe easy to access and control. roof panel. Everything on the As powerful fl exible set-up, both in its operation of the loader The TD5’s trusted TD5 is designed for utmost original specifi cations and for even at full extension. The transmission is ideal for simplicity of use. daily use on the farm. deluxe air suspension seat a range of farming tasks, Even the hydraulics are fully on the road The top four models of the provides all day comfort. including synchro shuttle versatile. With an optional range have entirely new Adjust the steering column or powershuttle options fl ow of 63 litres/minute on engines that feature an with the touch of a pedal. with 12 forward and 12 the more powerful models, as it is on the fi eld increase in horsepower (up Enjoy the comfort of air reverse gears. The TD5.95 even the most demanding The new TD5 range has powerful on-road features that to 114hp) compared to the conditioning through nine is available with either two jobs can be tackled easily. will make life easier for farmers. The 40 kph top speed can previous models, and Tier 4A vents. And in extreme cold, or four-wheel drive, normal The TD5 can be specifi ed be maintained even with fully loaded trailers, thanks to compliance to reduce the take advantage of the hot or wide tyres – the TD5 is with two mid-mount remote the 15 per cent increase in overall braking performance. carbon footprint of your farm defrosting air stream directed the only tractor in its class valves controlled via an Automatic four-wheel drive engagement is also offered and ensure lower long term at the front windscreen to compatible with R38 tyres. ergonomically mounted to assist braking. This feature is especially benefi cial when operating costs, as well as begin operations quickly. The 12 by 12 shuttle joystick. You can also specify driving downhill on mountainous roads, boosting safety and an 11 per cent reduction Use the full complement of command was developed for up to three rear-mounted and overall driving comfort. The 360-degree cabin visibility in fuel consumption than the integrated lights to work in farms that require precision remotes. is another plus when on the road, and makes the TD5 Tier 3 predecessors. Together the dark. And for further forward and reverse The award-winning Lift-O- a truly capable transport solution. with an increase in fuel tank comfort and cleanliness, take matching. The 20 by 12 MaticTM Plus allows you to capacity to 121 litres, this advantage of the perfectly Creeper variant offers speeds lift and return an implement will not only reduce costs fl at fl oor of the cab. Use as low as 0.32 km/h, whilst to a pre-set working depth but signifi cantly increase the the two ample storage maintaining a top transport with fi ne adjustment. range and working hours of compartments to stow your speed of 40 km/h. The category two rear your TD5. personal items on board. Maximum service linkage has a maximum The TD5's outstanding power (As an alternative, all models intervals of 600 hours lift capacity of a massive to weight ratio of a mere are available in ROPS format and clever solutions for 3,565kg. When specifi ed Precision Agriculture wins the hearts of Italian farmers Intelligent, effi cient, money-saving technologies: confi rmation from two farming companies which have adopted New Holland solutions for many years.

seeding, planting, fertilising "Personally, I'm really reductions in wasted and my farm workers all and treating. This avoids the satisfi ed with the decision fuel, fertiliser and plant use guidance systems for superimposed passages and I made, about six years protection products, and all the operations we carry wasted product distribution ago, when I started using also by cutting down out, and from this year also that are inevitable with automatic steering devices,” operative time. This has for off-furrow ploughing. manual steering, however he says. “At the beginning been particularly important Precision Agriculture skilled. For example, the ease I used an EGNOS corrective in recent years, when has in practice already of use of these systems has signal with an EZ-Guide 500 uneven climatic conditions changed and improved greatly simplifi ed delicate manual steering system, have progressively our way of working, and operations such as the which already offered reduced the amount of we will certainly continue transplanting of tomato perceptible benefi ts." time available for certain to invest in New Holland plants, by increasing the After this, further New operations. We also know PLM Precision Agriculture precision of the plant rows, Holland purchases – the that New Holland works systems." which then benefi ts the T8.420 and T6.160 – were constantly to further execution of all successive fi tted with complete develop and improve these "These New Holland operations." IntelliSteerTM systems and systems, and that it listens solutions offer notable IntelliViewTM IV monitors, to our feedback and our savings through reductions while the T6060 was fi tted needs." in wasted fuel, fertiliser Perfection with an Autopilot system Precisely to improve this and plant protection and an FM 1000 display. dialogue and extend the products, and also by in the fi eld All the vehicles use an RTK services offered, New cutting down operative radio correction, capable Holland has recently time." PLM systems have also of maintaining trajectories activated a dedicated Matteo Melillo become indispensable with a maximum error of 2 PLM Customer Support resenting two family- increase productivity, reduce "working companions" in cm - thanks to which, in the telephone service, with "We're so satisfi ed with our run farms with two operation costs and ensure Matteo Melillo's farming words of Matteo: "We have a toll-free number for all PLM satellite systems that Pdifferent production high product quality. They company. His operations achieved perfection in the those using its Precision we had our most recently and management cultures own a total of 16 farming cover 300 hectares of land fi eld!" Farming systems. purchased tractor – a and traditions – one in vehicles, and New Holland in the province of Foggia, Matteo has clear ideas In terms of possible future T8.420 – factory-fi tted with Piacenza and the other in tractors play a key role in specialising in the cultivation about the validity of the investments in the PLM the IntelliSteerTM automatic the province of Foggia. But activities which demand of vegetables, beets and PLM system: "It offers sector, Matteo has this to steering system." they do have one thing in maximum operational cereals. notable savings through say: "Me and my children Paolo and Filippo Arata common: they are both reliability and precision. convinced of the potential "We're so satisfi ed with our of the systems involved in PLM satellite systems that the PLM (Precision Land we had our most recently Management) programme, purchased tractor – a the Precision Agriculture T8.420 – factory-fi tted with project which New Holland the IntelliSteerTM automatic has been offering and steering system," states developing since 2008. Paolo with conviction. "We have fi tted two other vehicles with Autopilot Smart working automatic steering units, with FM 1000 monitors that In the farm run by the Arata use the reliable RTK network family in Rivergaro, in the radio signal supplied by province of Piacenza, the the Agraria Terrepadane agriculture of the future Consortium." is already in operation When asked about the on 400 hectares of land specifi c advantages gained where tomatoes, cereals, by farms that adopt such grain and sweetcorn are systems, Filippo had this to cultivated. Paolo and say: "This technology makes Filippo, the two brothers it possible for the tractor to who run the farm, decided steer with total precision, some time ago to invest as though moving on rails, in new PLM technology to in all its main operations –

16 The answers you need,

Bloomua / Shutterstock.com Shutterstock.com / Bloomua in 140 characters Twitter is one of the biggest social media platforms, and it's a great way to provide online customer assistance.

ore immediate this service was taken to existing New Holland tweets, as each Twitter than a call because it had become services, and is an message is called. M centre, more up clear that our users example of the company's New Holland is an to date than a magazine, increasingly seek contact constantly evolving desire ever-innovative brand, always accessible the with us via social media: to be available to, and in renowned for its ability instant you need it. An posting questions touch with, its customers' to provide users with instrument used globally and info requests and needs. advanced but accessible by communicators, expecting immediate @NHTopService on technologies. It now including politicians, answers. Twitter provides a new confirms this avant-garde journalists and VIPs. The new customer source of information, status in the field of That's Twitter, where as communication service a simple new way for social media, being the from today New Holland on Twitter is a "social anyone even minimally first leading player in the (which already has a caring" activity that familiar with digital tools farming machinery sector Twitter corporate profile) does not substitute the to communicate with to launch a social caring runs a new customer traditional customer the brand, with just one channel on Twitter. service handle: assistance service. It (liberating) limit: 140 @NHTopService: active in @NHTopService. supplies a new two-way characters. This is the all European, African and The decision to launch channel that is added maximum length for all Middle Eastern markets.

17 Preparing for winter New Holland special winter offers for the season.

his is the time of the winter service, avoiding any year where farms surprises during operations Tprepare for the in 2015. On a combine winter months. The time harvester, servicing will for stocking up, reviewing typically include a change contingency plans for bad of gearbox oil on the straw weather and checking the elevator and a check of insurance cover. And, of all sprockets, chains and course, upgrading where drive lines; check the necessary and investing in general condition of the new parts and accessories. rotor, concave and sieves; This is where the team at a check on knives, ring New Holland comes into its and balance of the straw own. By combining their chopper; assess the general lifelong expertise with condition of the cleaning innovative technology and shoe and sieves; changing quality spare parts, New the oil and fi lters on the Holland service centres engine; checking the offer a complete one-stop gathering chains, rollers, experience. knives, drive line, security This year, New Holland has mechanisms and oil change prepared various packages to on the corn header.

Why genuine parts and service help boost productivity and prolong machinery life. An expert touch for best performance in 2015.

make life easier for farmers On a tractor, servicing starting with a free battery will include checking all check-up, £10 discount on electrical circuits, the battery (T&Cs apply), various cabin air fi lter, the air great deals from our partners conditioning, heating and a chance to get New and ventilation system Holland hat just for sharing and the brakes and your Precision Farming story wheels; hydraulic circuits, with us. distributors and the front Hi-tech diagnostics, lift operation need to be including the new tested; the coupling will Electronic Service Tools, will be examined for wear, and make the most out of the the cooling system checked

18 thoroughly; oil and air scrap it with New Holland competitive prices. fi lters will be changed, the dealers and get £10 off The REMAN service is load and general condition RRP of a new battery also provided for essential IF THE BATTERY NEEDS of the engine inspected (T&C's apply). engine parts such as the and the steering tested New Holland original cylinder head, crankcase, REPLACING, SCRAP IT for any faults. Taking fuel fi lters also offer pistons and oil pump. advantage of the New advantages, such as a To provide better service WITH NEW HOLLAND Holland service packages, higher capacity (more for the 2014-2015 season, AND GET £10* OFF RRP farmers can replace used contaminants are CNH Industrial has invested parts with new ones. For fi ltered), better effi ciency heavily in the entire supply OF THE NEW ONE example: New Holland and optimum engine chain for spare parts. batteries guarantee performance. CNH Industrial has 57 high maximum performance in Telematics AG monitor performance parts depots all conditions with a longer the performance of your managing 5 million parts, lifespan and lower water machines with a dedicated with over 36 million orders SPECIAL OFFERS ON SAFETY consumption. package, available in shipped per year, and a Tailor made for use on two confi gurations: 24/7 delivery schedule, AND SECURITY PARTS agricultural equipment, Essential, including vehicle for 3.5 million serviceable New Holland batteries can monitoring, service alerts, machines; a unique be tilted to 45 degrees and set parameters; expertise and a powerful without leaking any acid. or Professional, which organisation to offer Also, farmers can make the includes yield and fuel the best possible service PRICE REPOSITIONING best of our winter offers consumption reports and experience. with a free battery check- advanced machine status With effi cient delivery up. If the battery needs updates. times, service packages replacing, farmers can For further savings, the and offers adapted to Share your Precision Farming New Holland REMAN range local markets and specifi c success story and experience of remanufactured parts requirements. and get a New Holland – including engines – The new state-of-the- beanie hat. Email us at offers high quality art 18,000 square metre alternatives spare parts warehouse [email protected] at very at Etampes, near Paris, further enhances the CNH * € 10,00 in ROI Industrial logistics network and further improves the availability of all spare Visit your dealer for more details. parts. Terms & Conditions: Offers valid until the 31st of January 2015 only at your New Holland participating dealers, and on Platinum batteries only. Limited stock and subject to changes. Offers valid in the UK & ROI only Make the most of your comfort During the winter servicing of your tractors and harvesters, you can also take advantage of the New Holland service centres to dedicate some time to your own wellbeing – at little expense. An all-makes seat is a good investment for optimum comfort in all working conditions. This new range of eight different seats features extra soft materials and a reinforced back. Handles are easily accessible for better practicality and the modern design is also pleasing to the eye. And once you’re sitting comfortably, you can enhance your seat with the latest AIRCO range of covers made to manufacturer standards. With breathable microfi bre fabrics, double foam padding, wear resistant and machine washable, these covers can be customised to ensure a perfect fi t. For the cab fl oor, make sure you fi t a Rubmat fl oor mat – made of synthetic anti-fl ammable non-slip rubber. All Rubmat fl oor mats are made to measure for New Holland cabs and can be washed with a high pressure hose.

19 • NEWS DAL MONDO CNH INDUSTRIAL • NEWS FROM THE CNH INDUSTRIAL WORLD • NEUES AUS DER WELT VON CNH INDUSTRIAL •

• NEW HOLLAND AGRICULTURE • • NEW HOLLAND AGRICULTURE • • IVECO •

planters, tractors, combine harvesters and corn pickers with their headers, balers and hay Gaming with Iveco Daily Van Of New Holland tools. Its production will include a complete line of equipment for the mechanization of the full cycle of corn, wheat, soybean and New Holland hay production. Among its products will be goes big in China the award-winning New Holland T6000 and full range of New Holland LD VAN CNH INDUSTRIAL LD VAN T7000 tractor ranges and the BC5000 baler. Agriculture equipment The factory will feature innovations such Afeatures in the new Farming as Automated Guided Vehicles that will be Simulator 15 by Giants Software. used for assembly and testing of products, The game, which is available for an outdoor test track, hi-tech painting halls Windows, OSX, PS3, XBOX and all and a Research and Development Centre. The mobile devices, is a true-to-life replica factory also hosts a Customer Centre with a of all the challenges of farming life, ompletely redesigned, large showroom for dealers and customers. including working with animals, and best in class for These facilities are complemented by the cultivating your land and harvesting Cvolume and capacity, nearby spare parts depot and Training Centre. crops. The New Holland products the Iveco New Daily has won “Through our agricultural equipment brands available for the avid virtual farmer the renowned Van of the Year we have been present in China for more than include the T4.75 PowerStar tractor, award at the 65th Hanover 100 years,” said Richard Tobin, CEO of CNH perfect for the budding livestock International Motor Show. In the Industrial. “Our new manufacturing complex farmer, who could upgrade to a most competitive year ever since his summer CNH Industrial opened its new here in Harbin represents an investment of T6.160 tractor equipped with a the awards programme was manufacturing complex in Heilongjiang over USD $100 million and its inauguration 750TL front loader. The largest fi rst established in 1991, New TProvince: the biggest agricultural equipment marks an important milestone that confi rms arable farmers can cultivate with Daily was fi rst choice for the production plant in north-east China. It covers our commitment to the development of the T8.320 or T8.435 tractors, the 23-member jury. 116,000 square metres of a 40-hectare site, all with Chinese agriculture.” latter equipped with SmartTrax™ “We are delighted that our the latest manufacturing technology and state-of- technology, or even go all-out for New Daily has been awarded the-art facilities. The new complex will manufacture the articulated T9.560. They can reap the prestigious Van of the Year what they sowed with the mighty accolade,” said Pierre Lahutte, CR10.90 combine equipped with Iveco Brand President. “The CNH Industrial opens the biggest either a 12-row maize header or the New Daily is a major step impressive 41ft Varifeed grain header. forward in improving total manufacturing facility for agricultural cost of ownership, comfort, machinery in north-east China. driveability, productivity, and sustainability. We would like to dedicate this award to our customers who every day count on this reliable and dependable

• IVECO • • CNH INDUSTRIAL • CNH Industrial buys Magirus celebrates precision spraying specialist Miller-St Nazianz 150 years at new experience centre to create partnership The new with New Holland Farming Simulator th even-thousand guests attended the 150 Anniversary Gala held by Magirus in its new customer centre: the is available Magirus Experience Centre. “Discover the Excellence” was the motto for three days of celebrations and Magirus NH Industrial has Sturned out its fi refi ghting history in full: a singer was brought on stage with a turntable ladder, employees on all platforms, just announced the unveiled new products in fi refi ghting gear, and a brilliant show act uniquely visualised the brand’s glorious story. The including tablets Cacquisition of the Magirus Experience Centre in Ulm is an unparalleled centre of excellence for the fi refi ghting industry. R&D, production, precision spraying equipment test benches for calibration, software programming, and the inspection and auditing areas – all sit side by side in an manufacturer Miller-St Nazianz area of over 321,000 square metres, of which 103,000 are covered. that will become part of New Sergio Marchionne, CEO of Fiat Chrysler and Chairman of the Supervisory Board of CNH Industrial, and Group CEO Holland Agriculture, building Richard Tobin travelled to the anniversary event specifi cally to visit the facilities and the new Experience Centre. “The on a successful manufacturing idea is for fi refi ghters, customers, and visitors from around the world to wholly immerse themselves in the world of and distribution partnership. Magirus here and to sense the passion that we invest in our work for fi refi ghting teams around the world every single A BigBaler 1290 could also fi nd a First established as a hardware day,” said Magirus CEO Antonio Benedetti. place in their stable. More modest retailer in Wisconsin in 1899, outfi ts will fi nd products to suit their Miller has become a recognised needs with the TC5.90 conventional technology leader in the world combine, six-row maize header or of front boom sprayers. One 18ft Varifeed header and the Roll-Belt 150 variable chamber baler. Magirus invites The game is available in 17 languages 7,000 guests and can be purchased directly from to ‘discover the www.NewHollandStyle.com. An excellence’ online version of the simulator is also available so users can enhance their farming experience in multiplayer mode. To discover more, a preview video is available at http://youtu.be/w-3A28E-bNg NEWS DAL MONDO CNH INDUSTRIAL • NEWS FROM THE CNH INDUSTRIAL WORLD • NEUES AUS DER WELT VON CNH INDUSTRIAL • NIEUWS VAN DE WERE VON CNH INDUSTRIAL • NIEUWS VAN NEWS DAL MONDO CNH INDUSTRIAL • FROM THE WORLD NEUES AUS DER WELT • NEUES AUS DER WELT VON CNH INDUSTRIAL • NIEUWS VAN DE WERELD VAN CNH INDUSTRIAL • NOTÍCIAS DO UNIVERSO CNH INDUST NOTÍCIAS DO UNIVERSO CNH INDUSTRIAL • AKTUALNOS´CI ZE S´WIATA CNH INDUSTRIAL • NOVEDADES DEL MU NEWS FR E O UR M LT TH ICU E W GR OR ND A The Year 2O15! LD OF NEW HOLLA

• ZAMBIA • • NORTH AMERICA • New Holland distributor A host of The New Daily, wins “Best Exhibit” anniversaries for 2015 the third generation of ew Holland has a history that dates back 120 years. It Iveco’s light is therefore no surprise when its most popular models in Zambia show Nshow decades of success. In 2015 celebrations are in commercial store for the New Holland Speedrower® (50th anniversary), vehicle, has won ana Holdings Ltd, the exclusive the 2014 award. Its welcoming stand the New Holland Twin Rotor® Combines (40th anniversary) and the prestigious distributor for New Holland remained crowded with interested visitors the New Holland Roll-BeltTM round balers. The Speedrower® award at the DAgriculture in Zambia, has been throughout the week, attracted by New was originally introduced in the 1960s and was the world’s fi rst awarded the “Best Agriculture Exhibit” Holland Agriculture products on display. self-propelled windrower. After half a century of continuous th 65 Hanover prize at the 2014 Agricultural and improvement, today’s Speedrowers can handle any crop: alfalfa, International Commercial Show, the country’s most grass, small grains, canola, barley, lentils or peas. Motor Show. important exhibition for the agricultural The Twin Rotor® Combines were launched in Lexington, equipment industry which was held in Nebraska, in 1975, and were the fi rst combines to display the Lusaka from July 30th to August 4th. revolutionary rotary technology. The ninth generation is now on Dana Holdings Ltd’s stand gave centre the market, 40 years later, with the top-of-the-range CR10.90 working companion.” stage to New Holland Agriculture’s highly Elevation, the most powerful Twin Rotor combine model ever, The redesign has affected 80 per fuel effi cient and versatile tractor offering with a massive 410-bushel grain tank and 653 hp engine. cent of the van’s components, by displaying a representative selection It was actually 70 years ago that New Holland fi rst launched a and has provided users with of tractors including the powerful T6050 self-tie baler. But the round baler fi rst rolled off the production car-like comfort, more than fi ve model, the rugged 55hp and 75hp TT line in New Holland, Pennsylvania, in 1974. Incredibly, 40 years per cent fuel savings, enhanced Series tractors and the TT Compact Series Dana Holdings and over 225,000 round balers later, the same assembly line still aerodynamics and new with the TT35 and the TT45 models. builds the latest generation of New Holland Roll-BeltTM balers; suspension and transmission. The impressive stand created an exciting receives award an impressive feat, with more innovations to come in 2015. environment for visitors to discover at the Lusaka Dedicated. Uncompromised. SMART. of the most used pieces of New Holland’s innovative products and Agriculture equipment on a farm today, the outstanding performance of its sprayers operate through crop tractors which are able to meet all the Exhibition. Three New Holland models fi elds to distribute fertilizers and requirements of Zambia’s farmers. Dana celebrate their 40th and 50th pesticides in the form of droplets. Holdings Ltd worked very hard to achieve years of production. “The acquisition of Miller, acknowledged as a leading innovator in its fi eld, brings this exciting product portfolio into the New Holland family for worldwide distribution,” said Richard Tobin, CEO of CNH Industrial. Miller’s manufacturing facilities employ 260 people and are supported by a worldwide distribution network.

The Wisconsin • LATIN AMERICA • fi rm was fi rst The Gold Trophy of the prestigious established in Gerdau Melhores da Terra awards 1899 and is a was delivered in September. world leader New Holland collects in spraying technology. top Latin America prize

The Gold Trophy – the top prize of the prestigious Gerdau Melhores da Terra awards – was delivered in September to New Holland for the CR6080 twin rotor harvester. According to the clients and users of the brand’s 6 class harvester, its distinguishing features guarantee smaller losses and better quality grains in the harvest. “The machine has a twin rotor threshing system, a grain cleaning system with auto- leveling sieves, rotary straw distributors and auxiliary electronic devices, among other in loco by a team of specialists in Agrarian Sciences from the features,” said users. main institutions in Brazil and Argentina. For this edition, they The judging committee of the Gerdau Awards evaluated the machines available travelled over 39,000 kilometres and interviewed more than on the market for more than a year, all to be in use in the fi eld. They were judged 270 equipment users in both countries.

TRIAL • AKTUALNOS´CI ZE S´WIATA CNH INDUSTRIAL • NOVEDADES DEL MUNDO CNH INDUSTRIAL • NEWS DAL MONDO CNH NEWS SPIELE • SPIL • CURIOSITÀ • CURIOSITÉS • WETENSWAARDIGHEDEN • CURIOSITIES • CIEKAWOSTKI • CURIOSIDADES • KURIOSITÄT • KURIOSI

• CURIOSITIES • How agriculture “sculpts and pa

Cultivating the earth is an activity that can change the face of the landscape with spectacular results. Here are some fi ne examples… EUX • SPELLETJES • GAMES • GRY • JOGOS EUX • SPELLETJES GAMES GRY

Morocco. Cultivated fi elds

France. Growing lavender CURIOSITÀ • CURIOSITÉS • WETENSWAARDIGHEDEN • CURIOSITIES • CIEKAWOSTKI • CURIOSIDADES KURIOSITÄT KURIOSITETER GIOCHI J • CURIOSITIES CIEKAWOSTKI CURIOSITÀ • CURIOSITÉS WETENSWAARDIGHEDEN • CURIOSITÉS • WETENSWAARDIGHEDEN • CURIOSITIES • CIEKAWOSTKI • CURIOSIDADES • KURIOSITÄT • KURIOSI TETER • GIOCHI • JEUX • SPE

TETER • GIOCHI • JEUX • SPELLETJES • GAMES • GRY • JOGOS • JUEGOS • SPIELE • SPIL • CURIOSITÀ • CURIOSITÉS •

• GAMES •

The Universal Exposition, or World Exhibition, is an event whose history stretches back for ints” the world over 160 years. The upcoming

THE WORLD OF NEW HOLLAND edition will be taking place in Italy PARTNERS AGRICULTURE 11 2014 in a few months' time. Find out just how much you really Partners XIX - n. 33 - 09.2014 know about this global event. This magazine is distributed free of charge. The fi rst Universal Expo took place in: Editor-in-Chief ❑ Paris Lars Skjoldager Soerensen ❑ London ❑ Milan Editor Erica Mallarini

How many people visited the fi rst edition of the event? Publisher ❑ Over 3 million New Holland Agriculture, a division of CNH Industrial ❑ Over 6 million ❑ Over 8 million Contributors to this issue Oscar Baroncelli Alessia Biondi What famous landmark was left as a legacy of the last Gonçalo Carvalho 19th century World Exposition, in France? Caterina Cattaneo Andrew Dunne ❑ The Eiffel Tower Giulia Giovanardi ❑ The Champs-Élysées Lionel Gleyroux ❑ The Orangerie Museum Maria Laura Iascone Carlos Jimenez Laurent Libbrecht The fi rst Exposition after the Second World War took place in: Marco Lombardi Manuela Marengo ❑ Milan Denis McGrath ❑ Vienna Barbara Prossen ❑ Brussels Lien Pyfferoen Marta Rava Sara Sebastianelli The Bureau International des Expositions was established in: Klaus Senghaas Maria Lorena Valenti ❑ 1905 Jimmie Vestergaard ❑ 1920 Jerzy Wrobel Holland. Growing tulips ❑ 1928 Editorial Coordination DGTmedia - Unità Editoriale How many days will the 2015 Milan Expo last for? Via Varallo, 22/A ❑ 148 10153 Torino - ITALIA www.dgtmedia.com ❑ 160 ❑ 184 Printing ARDEC Corso Susa, 242 - Rivoli (TO) The theme of this upcoming Expo is: Printed in Italy ❑ Feeding the Planet, Energy for Life Internet ❑ Protecting the Planet, Source of Life www.newholland.com ❑ Sustaining the Planet, Bringing energy to Life Letters to the Editor Erica Mallarini The mascot for the Milan edition is called: New Holland Agriculture ❑ Foody New Holland House ❑ Manghy Via Plava, 80 - Ingr. 31 ❑ Gury 10135 Torino - ITALIA E-mail: [email protected] How many million visitors are expected in the course of the Milan Expo? ❑ 12 Vietnam. Terraced rice fi elds ❑ 17 ❑ 20

New Holland Agriculture will be present at Expo 2015 with a stand measuring: ❑ 1,430 square metres ❑ 1,534 square metres ❑ 1,638 square metres

Contribute to Partners! You can fi nd the answers Partners is your magazine. Should you have any suggestions at page 4/5. on how to improve it, stories that you would like to see reported, send it to us by e-mail at Germany. Ploughed fi elds [email protected]

ELLETJES • GAMES • GRY • JOGOS • JUEGOS • SPIELE • SPIL • CURIOSITÀ • CURIOSITÉS • WETENSWAARDIGHEDEN • WZCURIOSITIES • 24