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Diapositiva 1 LIBRO BLANCO LA INDUSTRIA ESPAÑOLA DE LA ANIMACIÓN Y DE LOS EFECTOS VISUALES Junio 2018 1 RESUMEN EJECUTIVO - LA INDUSTRIA ESPAÑOLA DE LA ANIMACIÓN Y DE LOS EFECTOS VISUALES ....................................................4 TRIBUNA: LA ANIMACIÓN ESPAÑOLA, UNA APUESTA DE FUTURO ............................................................................................9 TRIBUNA: LA IMPORTANCIA DE LA ANIMACIÓN ESPAÑOLA PARA EL DESARROLLO AUDIOVISUAL .................................................10 METODOLOGÍA .........................................................................................................................................................12 LA ANIMACIÓN, UNA INDUSTRIA GLOBAL ........................................................................................................................13 UNA INDUSTRIA GLOBAL DE 244 MIL MILLONES DE DÓLARES ...............................................................................................................................14 LA ANIMACIÓN, UNA INDUSTRIA EN EVOLUCIÓN ...............................................................................................................................................18 EL POTENCIAL DE LA ANIMACIÓN: CASOS DE ÉXITO GLOBALES ..............................................................................................................................23 LA INDUSTRIA ESPAÑOLA DE LA ANIMACIÓN Y DE LOS EFECTOS VISUALES ................................................................................27 UNA INDUSTRIA SÓLIDA .............................................................................................................................................................................27 LA CLAVE DEL ÉXITO: EL TALENTO ..................................................................................................................................................................33 PRODUCCIONES DE ÉXITO GLOBAL .................................................................................................................................................................38 UN SECTOR INTERNACIONAL .........................................................................................................................................................................78 FACILIDADES PARA PRODUCIR Y COPRODUCIR EN ESPAÑA ....................................................................................................................................83 LA ANIMACIÓN Y LOS EFECTOS VISUALES: UNA INDUSTRIA ALTAMENTE TECNOLÓGICA .................................................................................................93 UN SECTOR TRANSVERSAL ..........................................................................................................................................................................100 PRINCIPALES TENDENCIAS ...........................................................................................................................................................................105 PROGRAMAS DE AYUDAS PÚBLICAS DISPONIBLES PARA EMPRESAS ESPAÑOLAS .........................................................................................................106 PRINCIPALES FESTIVALES EN ESPAÑA .............................................................................................................................................................120 PRINCIPAL OFERTA FORMATIVA DE ANIMACIÓN EN ESPAÑA ................................................................................................................................142 LOS RETOS DE LA INDUSTRIA ESPAÑOLA DE LA ANIMACIÓN ................................................................................................149 ACCESO A LA FINANCIACIÓN .......................................................................................................................................................................150 2 RETENCIÓN DEL TALENTO ...........................................................................................................................................................................150 MARKETING Y PROMOCIÓN ........................................................................................................................................................................151 AYUDAS PÚBLICAS A LA PRODUCCIÓN DE ANIMACIÓN .......................................................................................................................................151 EL APOYO DE LAS TELEVISIONES ...................................................................................................................................................................152 INCENTIVOS A LA PRODUCCIÓN ....................................................................................................................................................................153 FORMACIÓN DEL TALENTO .........................................................................................................................................................................155 RECOMENDACIONES SECTORIALES ...............................................................................................................................156 DOSSIER: LA ANIMACIÓN EN LATINOAMÉRICA ...............................................................................................................158 LA ANIMACIÓN DE UN CONTINENTE EN PLENA EXPANSIÓN .................................................................................................................................158 MÉXICO, UNA FRONTERA ENTRE DOS MUNDOS ..............................................................................................................................................162 BRASIL, LIDERANDO UNA ERA DE CAMBIOS ...................................................................................................................................................164 COLOMBIA, EJEMPLO Y MODELO PARA LA REGIÓN ..........................................................................................................................................165 CHILE, EL ALUMNO AVENTAJADO DEL CONTINENTE ..........................................................................................................................................166 ARGENTINA: EN EL PROCESO DE CAMBIO ......................................................................................................................................................167 LAS OTRAS VOCES DE LA ANIMACIÓN LATINOAMERICANA .................................................................................................................................168 LAS REDES DE LA COPRODUCCIÓN IBEROAMERICANA .......................................................................................................................................170 AGRADECIMIENTOS .................................................................................................................................................172 SOBRE DIBOOS .....................................................................................................................................................173 AEPA .................................................................................................................................................................................................174 PROANIMATS .......................................................................................................................................................................................174 BIBLIOGRAFÍA ........................................................................................................................................................175 3 RESUMEN EJECUTIVO – LA INDUSTRIA ESPAÑOLA DE LA ANIMACIÓN Y DE LOS EFECTOS VISUALES PRINCIPALES INDICADORES ECONÓMICOS • Se prevé un crecimiento del empleo del 11,17% anual hasta alcanzar • El sector está compuesto por más de 250 empresas. Los dos en 2020 los 10.000 empleos directos y unos 40.000 profesionales en principales polos de concentración de actividad son la Comunidad de total vinculados a la industria de la animación. Madrid y Cataluña, aunque el 60% de las empresas declara estar dispuesto a deslocalizarse a otra CC.AA, que ofrezcan condiciones fiscales ventajosas. ACTIVIDAD DE LAS EMPRESAS • El 90% de las empresas se dedica a la producción de contenidos, • La industria española de la animación y de los efectos visuales facturó tanto para televisión, como para cine. en 2017 654 millones de euros y empleó de forma directa a 7.450 profesionales. • Ya la mitad de las empresas se dedica a la producción de contenidos de animación para mobile y nuevos canales digitales. • Esta industria representa solamente el 4% del número de empresas del sector audiovisual. Sin embargo, genera el 20% del empleo y el 9% • El 72% de las empresas genera IP propia y el 42% marcas industriales. de la facturación total de ese sector. • El 60% de las empresas exporta, el 45% lo hace en los mercados • Casi la mitad de las empresas activas hoy en día, no existía hace 10 europeos, el 23% en Norteamérica y solo el 10% en Oriente Medio y años. África. • Se trata de un sector atoMizado, compuesto principalmente por • El mercado que más peso representa en la facturación de la industria Pymes, con capital prevalentemente español. es el norteamericano, con un 52% de los ingresos totales. Mercados como el asiático representan importantes retos y oportunidades, debido • El 65% de las
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