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Bertaberlin-Mediakit Web.Pdf Weserstr. Karl-Marx-Straße Sonnenallee Wildenbruchstraße Donaustraße Innstraße BERTA U U BERLINBERLINBoddinstraße Sonnenallee Hermannstraße WALK THIS WAY Weisestr. U Kienitzer Straße PRESS MEDIA KIT Richardplatz DON‘T RUN. JUST WALK. 1 JUST BERTA Berta Luise Heide is the publisher of the travel guides BertaBerlin, a travel blog- ger and marketer, and most notably a born resident of the German capital city. 2015, a trip to Milan, for which Ber- ta had to rummage through seemingly endless guides in an attempt to plan the perfect weekend, sparked an idea, and perhaps a solution to this dizzying pro- cess for tourists in Berlin: a minimalist guide, like a folding map for Berlin. Just a few months later, her first travel gui- de, BertaBerlin for the district Neukölln, was born. In her travel guides she discovers city walks all over Berlin and writes about its hidden gems and more on her blog www.walk-this-way.net. Her writing has been featured in Are we Europe, Tagesspiegel, Startupvalley, QIEZ, Travel Pulse, www.queer.de, The local and MitVergnügen. pics by Maria Dominika 2 CITY MAPS BertaBerlin are MINI Pocket Guides. off the beaten path in Tiergarten, select They are locally curated collections of shops on Potsdamer Street, and the Bo- secret spots and hidden gems crafted so ros Art Collection. Come and go to as you can explore Berlin with ease by way many or few that suit you. of simply suggested city walks or more spontaneous choose-your-own-adven- CUSTOMIZED MAPS ture routes. You can order your own city map on re- quest. Deliveroo for example wanted so- WHERE TO BUY? mething special for their annual review. The maps are available in well-chosen So we created a customized folding map locations all over Berlin and online (see with curated collection of culinary spots www.walk-this-way.net/shop). It includes to explore the taste of 14 different coun- the sights and attractions not to be mis- tries in Berlin. Together we designed a sed in addition to the word on the street culinary tour through the regional avors to make the most of your experience. of Africa, China, India, Thailand and many more. The front side features exclusive high- lights in a specific district like Char- The map for the business school ESMT lottenburg, Kreuzberg, Mitte and Neu- was crafted so their students and visi- kölln, or on a theme like „QueerBerlin“, tors can explore Berlin after the lectu- „BeautyBerlin“ and „YogaBerlin“, along res. with detailed maps and photos to help you find your own way. Alternatively, the The YogaBerlin map is a curated col- opposite side of the travel guide offers lection of yoga studios in Berlin created three curated walks through the city, so for you to easily explore the sweatlife in that you can also get to know greater Berlin. I know that sometimes it takes a Berlin. The tours start with breakfast, little more than gear to get out and get and direct guests to monuments, mu- moving which is why I designed a Yoga- seums, shopping, other restaurants and Berlin map with lululemon to help you hidden gems, and end with cocktails in in your sweatiest pursuits. some of my favourite bars. Better than any flyer, with the customi- From hotels, street markets, museums, zed map of walk this way people hold a shops, sights, restaurants, cafés, bars, true value in their hand, which makes clubs and more, you will find boundless them memorize not only the experience, options for every budget. The city walks but also the company that give it to him. are designed to guide you effortlessly through Berlin to the most exceptional sights like the Reichstag, beer gardens 3 TOURS IN BERLIN KIEZ WALKS WHERE? Airbnb and Berta also offer tours in Ber- We will start at Viktoria-Luise Platz lin. Therefore, we invited shop owners (subway U4) in Schöneberg. In additi- and Airbnb home sharers to serveral on to the Eldorado, Christopher Isher- „Kiez Walks“ in Berlin. On our neighbor- wood’s former home, and gay bookshop hood tour in Kreuzberg you could have – Eisenherz, we’ll take in beautiful archi- for example – met café owner Jaqueline tecture, contemporary queer hubs and from Café Frida, Natalie from the Italian much more. The tour ends by the for- pasticceria LatoDolce or Ilse from the li- mer Metropol theatre at Nollendorfplatz quorice shop Kadó. The participants got (U1, U2, U3, U4). to know the people behind the scenes and meet other home sharers. ARCHITECTURE TOUR Let me walk you through galleries and SCHÖNEBERG TOUR institutions in Berlin Mitte, which fo- On her Sex, Love & Adversity Tour Berta cus on architecture and art. We’ll meet will walk you through nearly 100 years in Mitte, an artsy districts famed for its of queer history in Berlin! galleries. One stop on our tour will be the monument Bear Swinger, where We’ll meet in Schöneberg, a queer dis- the heraldic animal of Berlin was ac- trict famed for its alternative nightlife. commodated. Today it is a venue for art This area blossomed in the 20s only to exhibitions and talks. Another stop is be crushed by Hitler, before blooming the last obtained architectural monu- again in the 70s. One stop on our tour ment of Berlin, which provides various will be the former Eldorado nightclub, site-specific formats of contemporary a popular Weimar-era haunt, another art that discuss architecture and history the Berlin home of author Christopher of the monastery ruins. Finally, we will Isherwood, who immortalised the city in finish the walk at the gallery aquabitArt his book Goodbye to Berlin. Each pla- at Auguststraße where we can chat with ce we visit will be brought to life with the gallerist and artist of the current stories about the colourful, fascinating exhibition. people who made the city what it is - a symbol of liberation. Finally, let’s finish WHERE up with a drink at Cafe Berio at Nollen- We meet in front of the entrance to the dorfplatz where we can chat and watch Bärenzwinger at Im Köllnischen Park, the world go by. 10179 Berlin. The tour can be book on Airbnb. pic by Nadja Wohlleben 4 ONLINE WEBSITE APP If you want to discover more hidden Besides the BertaBerlin maps, Berta gems of Berlin, check out Berta‘s blog: created an app with Actionbound. It con- www.walk-this-way.net. tains one digital city walk through Berlin Tiergarten. This walk begins with a bre- Berlin counts several districts with akfast suggestion and guides you to the their unique atmospheres. In her Top most exceptional sights, beer gardens 5 sections for the much-loved districts off the beaten path in Tiergarten and of Kreuzberg, Mitte and Neukölln you will course cafés, restaurants and bars. find from theaters to street markets, re- staurants, cafés, bars, clubs and more, HOW CAN YOU GET IT? boundless options for every budget. Just download the Actionbound-app in App Store or with Google Play and search Additionally Berta publishes articles like for „BertaBerlin“ or scan the QR-Code „Free museums: Is art priceless?“, „My with Actionbound-App. childhood in the GDR“, „Top 5 vegan res- taurants“ or „Yoga under the sun“ on her The first walk is for free. blog. Feel free to leave sugguests or to contact her about interesting projects. CUSTOMIZED APP SOCIAL MEDIA You can order a digital customized city Stay updated by following her on Ins- walk additionally to your own city map on tagram and Facebook or subscribe for request. Together we designed a speci- her Newsletter. fic tour through the city which matches perfectly the desire of your customers. NEWSLETTER Every two weeks the Newsletter will simply inform you about „What to do on a Saturday?“ and updates you about up- coming events. 5 PRESS FEATURES BertaBerlin has been featured in maga- zines, newspapers and on blogs: • MitVergnügen • Fielfalt • Startupvalley • Airbnb Citizen Deutschland • QIEZ • Travel Pulse • I love gay • blu Berlin • queer.de • Global Cocktails • The local • Edge Media Network • GayMap • Tagesspiegel APPEARANCE ON TV 2017 Berta was honored to be a guest of several tv shows like • Rbb Abendschau • Arte Re: • Raum für Notizen and of course Berta did not only talk about Berlin, but about her travel guides BertaBerlin. pic by Mathias Kutt 6 ADVERTISING & SPONSORING CUSTOMIZED MAPS You can order your own city map on re- quest, sponsor a map or simply place an advertisement. Besides the maps their are several marketing packages availa- ble. Deliveroo wanted a unique customized folding map for the annual review, so we curated a collection of culinary spots with the taste of 14 different countries in Berlin, which they send combined with their annual review to the press. SOCIAL MEDIA CAMPAIGN Additionally we designed a Social Media campaign in the form of a competiti- on, inwhich particitpants could win the „BertaDeliveroo“ map with a fine dinner. BLOG ARTICLE On top Berta wrote a blog article „Trave- ling the world in Berlin“ and launched another Social Media campaign to pro- mote 11 restaurants of 11 countries, which deliver fresh and hustle free with Deliveroo. pics by Mathias Kutt 7 CUSTOMIZED MAPS You can order your own customized map experience the same view as the East on request. German border soldiers or simply enjoy a currywurst at Konnopke, probably the ESMT BERLIN MAP first bistro to start selling currywurst in East Berlin! Recently Berta designed a “BertaBer- lin map” for the business school ESMT Berlin, crafted so their students and vi- PLAY BERLIN MAP sitors can explore Berlin after the lec- For myToys Berta designed a PlayBer- tures.
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