2002 Annual Report connectivity creativity change Table of Contents 1 Executive Message 2 Highlights/Events 14 Corporate Directory 16 Financial Message & Statements Executive Message for the 2002 Annual Report customer needs and anticipate future SAE also signed Memoranda of Under- needs and services. As such, SAE in standing (MOU’s) with the VDI Society 2002 embraced a philosophy of for Automotive and Traffic Systems enhancing the organization’s value (VDI-FVT), the automotive branch of proposition through increased the Association of Engineers in attention to customer service. Germany; Society of Automotive Engineers of Japan; and the The Board established a Task Force to Motorsports Industry Association in address ways to enhance SAE’s value the U. K. These agreements signify a to suppliers and manufacturers. After new era of joint cooperation among many meetings with corporate leaders, our respective organizations. the Task Force issued several We take great pleasure in writing this recommendations, including calls for We were in India for the official signing Executive Message because it significant changes to the SAE World of the documents that formally grant- provides an opportunity to reflect and Congress. As a result, the 2003 SAE ed SAE India affiliate status. The put forth an honest assessment of World Congress was radically altered signing of this MOU marks only the how well SAE is measuring up to its to meet the needs of our corporate second time in SAE’s 97-year history mission and objectives. customers, while still providing the rich that an affiliate society had been content and learning opportunities that established. If pressed to characterize 2002 in a our individual members seek. single word, that word would be The move to enhance SAE’s value “change;” we believe that the This year, the Board approved chang- proposition led to a major reorganization organization experienced more es to its composition that will provide of our staff. While the move was painful, profound change in 2002 than at any for more direct representation by the this “rightsizing” has reallocated staff, point in SAE’s nearly 100-year history. industries SAE serves; three new Vice streamlined operations, and resulted in But, along with challenge comes President positions were added to the an organization that is competent, lean, opportunity. We’re pleased that SAE Society’s leadership ranks. Robert E. and positioned to quickly respond to has risen to meet numerous Spitzer, Vice President of External challenges and opportunities. challenges, grown stronger and more Technical Affiliations and University resilient, and is better prepared to Technical Relationships, The Boeing What does 2002 mean in the context remain vital well into the 21st century. Company, will fill the first Vice Presi- of SAE’s history? It means that SAE, dent’s position. This is key, because despite having to face many The most troubling external change SAE is the home of aerospace engi- unexpected challenges, has retooled agent was the tragic events that neers, and we intend to sharpen our and realigned resources to better unfolded on September 11, 2001, which focus on the aerospace industry. meet the needs of our many and immediately forced the cancellation of varied customers. several of SAE’s fall meetings. Thanks SAE’s staff also focused on meeting to member and staff planning, each of the needs of the automotive industry. In closing, remember that SAE Inter- these events was successfully Our Troy office underwent a successful national is your organization – your produced at a later date. makeover and has been branded as involvement and continued support is the SAE Automotive Headquarters. It critical to achieving SAE’s mission. Another change agent affecting SAE in is important that the world’s pre- 2002 was the economy. SAE under- eminent automotive technical society Sincerely, stands that we can no longer expect maintains a visible, active presence in support from our members and their the world’s automotive centers. employers merely because we are a professional society. Like companies In 2002, SAE successfully partnered within the mobility industry, SAE has to with the United States Department of earn its business every day by Defense, Department of Energy, and S. M. Shahed delivering value in everything we do. the Federal Aviation Administration on an assortment of conference and The SAE Board of Directors and program offerings. Plans are in the executive staff recognized that SAE offing for similar joint ventures with needed to better understand current many of these partners in 2003. Raymond A. Morris SAE International 2002 Annual Report 1 SAE International What is a Brand? The quest to define and maximize the impact of the SAE International brand led to a yearlong project that result- ed in a new logo and some essential changes in the way the organization uses its logos. Marketing texts might define a brand as a “name, sign or symbol used to identify your products or services and to differentiate them from goods of your competitors.” In short, a brand is a promise. By identify- ing and authenticating a product or service with the SAE brand, we deliver a pledge of satisfaction and quality to all who encounter our brand. The SAE Organizational Identity and Branding Manual was created in 2002 to give SAE staff and mem- ber volunteers a resource for correct- ly using and promoting the SAE brand. One of the important outcomes of the SAE branding program in 2002 was the creation of an SAE Aerospace logo that will help unify the many members of SAE who work in the aerospace com- munity. The logo also defines the re- lationship to SAE, and it will help brand the thousands of aerospace standards, events, and publications SAE creates for aerospace professionals. 2 Connectivity Creativity Change SAE Automotive Headquarters We Connect 2002 brought re- • Strengthen the membership of the industry representatives. The attend- newal, restructuring local SAE Detroit Section through ees came from 12 countries, 86 com- and results to the increased and creative marketing panies, five universities and two U. S. members and staff activity. governmental agencies. This Sympo- of SAE. After de- sium facilitated the timely sharing of cades of existence All of these objectives are driven by a information between both the SAE as the SAE Detroit desire to increase market awareness Standards Committee and the SAE Branch Office, our of SAE as a supplier of unique, sys- Research Project Team, and also Troy-based opera- tem-oriented, automotive technical provided the opportunity for world- tion has evolved into information. This awareness hinges wide industry input into their future the SAE Automotive on our ability to meet or exceed the work projects. Headquarters. demands of SAE customers in a cost- effective manner. Cooperative Research Program: A name change in- SAE’s Cooperative Research Pro- volves more than gram continues to provide a forum just a new sign over for the industry to pool its resources the door. Recogni- and share in results of research and tion as SAE’s Auto- 2002 Ground Vehicle studies in numerous pre-competitive motive Headquarters serves as one Activities and technology areas. This year, Elec- component of a systemic improve- Accomplishments tronically Controlled Braking Sys- ment: connecting customer service tems and CAESAR Anthropometric with corporate brand management, CAESAR Database: The CAESAR data gathering projects were com- member needs with organization North American database product pleted. Work continues in High Strain goals and, most importantly, industry was made available to the Rate Plastics testing, J1939 Commu- challenges with innovative solutions. public. The CAESAR (Ci- nication Protocol and Alternate Re- vilian American and frigerants. New projects under con- As SAE begins its journey in a new European Surface An- sideration include Otologic Trauma, direction, we must keep the follow- thropometry Re- Ergonomic Design Tools and Event ing program objectives in sharp focus: source) project is the Data Recording. result of a compre- • Increase awareness of SAE’s signif- hensive research 42-Volt Electrical Sys- icant presence and impact on the effort that brought tems: SAE continues Detroit area. together represen- to provide industry • Enhance SAE’s reputation as a glo- tatives from nu- leadership in the bal leader in automotive standards merous indus- area of 42-volt elec- development through consolidated tries including trical systems. 2002 support and leadership. apparel and aero- was a very busy and space as well as auto- productive year as • Secure SAE’s position as a portal of motive. CAESAR be- SAE led the industry in technological and engineering excel- gan as a partnership developing standards lence by quickly and efficiently ad- between government and educating the auto- dressing the local needs of members. and industry to collect motive community on the • Anticipate local automotive needs the most extensive needs and challenges associated and provide a facility to develop glo- sampling of consumer with transitioning to a higher voltage bal solutions through local presence body measurements for electrical system. SAE made presen- and established relationships. comparison. The project collected tations at two universities, eight SAE three-dimensional data on approxi- Section meetings, ten conferences, • Highlight the SAE commitment to a mately 2,400 U. S. and Canadian citi- and provided eight dedicated 42-volt timely and pro-active effort in keep- zens and over 2,000 European civilians. Professional Development opportu- ing up with the evolving automotive nities. In addition, the first SAE 42- industry. Alternate Refrigerants Sympo- volt standard was published in 2002 • Increase SAE’s role in value-added sium: The 2002 SAE Alternate Refrig- for 42-volt blade fuses, with addition- connection between automotive erant Systems Symposium held in al specifications slated for publica- OEMs and suppliers. Scottsdale, Arizona, hosted 220 world tion in 2003.