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Lanzhou Government “We travel, some of us forever, to seek other places, oth- er lives, other souls.” – Anais Nin Suyang Dai | INDS470: Interior Design Studio V | Prof. Meghan Woodcock | Fall 2016 Table of Contents 20-39 Phase I 1-11 Phase III Site Analysis Project Description Building Analysis Client Overview Statistics Typology Deepdive Phase II 12-19 Phase IV & Final 40-78 Project Values Concept User Journey Programming User Profile Schematics Key Experiences Renderings Design Detail Final Floor Plan FF&E Phase I The Project Tourism, brings people together with culture communication, however, tourism doesn’t happen too much in the area, as people are likely to visit other cities as their top priority. The stereotype of northwest part of China is poor and undeveloped places. There is a high demand for higher level hotel services, and also higher level facilities for the space. Culture is an important part of the city, as they need to be integrated with the space to make tourists building connections with locals, brings economic growth to the city. Client Overview Goals and Objectives -To build the local connection with Lanzhou the toursits Government -Enhancing Cultural communication -To help the artists and business man stays in comfort Lanzhou Government -Provide information with everything, -For the purpose of encouraging tour- and also learning opportunities for ism and bring economic growth to the both tourists and locals city Lanzhou -To help with economic growth Lanzhou is a hot spot on the -Lack of high level service hotels -To establish efficient communica- ancient Silk Road, and it is also through the city, and also encouraging tion the only provincial capital city shopping for the locals and tourists with the Yellow River flowing -To enhance the experience of travel through. -Increasing tourisms, but a lot less five star hotels Client Overview Government has worked on de- velopment of the city through out the years, and for the purpose of of tourism, and also encourag- ing communication with differ- ent culture, art works, and make tourists feel like home when they travel far from home. For different type of users who visited city, they feel isolated from the barrier of language, and less understanding of the culture and fun things to do when visit. Hospitality Industry Industry Demographics The occupancy rate in 2014 increased year on year in all global regions -Europe and Asia Pacific are key regions with highest occupancy rate -The middle east & Africa are the most exensive regions for Hotel rates 68.8% 68.6% $165.9 64.5% 63.3% $139.9 -Hospitality is about SERVING the guests $121.3 to provide with “feel-good-effect” $115.7 -Defining Aspects -Customer Satisfaction -Reliance on isposable income & Leisure time % Hotel Occupancy $ Daily Room Rate Europe Asia Pacific U.S.A. Middle-East & Africa Jobs Hotel Industry by the Numbers Biggest Trends In 2012, travel and tourism employed 14.6 million people. More than 700,000 hotels and resorts are scattered around the globe. The total number of -Future growth in tourism will lead to a boom in hotels & restaurants rooms for the various properties comes to 15.5 Million. -The industry expects a boom in spiritual & medical tourism. -Hospitality is likely to help with economic rise. Tourists around the world spending United States $110.8 bn China $164.9 bn In 2011, the hospitality industry contributed to EQUAL TO There were 50% 72% 31% 255 Germany $92.2 bn 9% $$$$$$ Million Jobs of global GDP $6 Trillion USD in 2012 UK $57.6 bn Social Technology Dynamic Media rate of Mar- keting Hotel Industry Revenue Growth 5 Million guest 5 Billion rooms The occupancy rates in 2014 increased year-on- feet of space year in all global regions suggesting increased demand moving forward in 2017. Europe & Asia Pacific are Key regions with the $4 Billion highest occupancy rates. in energy use The Middle East & Africa are the most expen- sive regions for hotel rates. Typology Deep Dive Based on size of property -Small Hotel Types of Hotels -Hotel with 100 rooms or less -Medium Sized Hotel -Hotel which has 100--300 rooms -Large Hotels -Hotel which have more than 300 rooms are termed as large hotels -Mega Hotels -Hotels with more than 1000 rooms Based on Location -Chain Hotels -These are the group that has hotels in many number of locations -City Center -Located in the heart of city within Based on level of services -A short distance from business center, shopping arcade -Motels -Located primarily on highways, provide lodging to highway tavelers and also provide ample parking -Economy/Budget Hotel spaces. The length of stay is usually overnight. -These hotels meet the basic need of the guest by providing comfortable and clean room for a com- fortable stay. -Suburban Hotels -For budget travelers, rates are usually low -Mid Market Hotel -It is suite hotels that offers small living room with approporiate furniture and small bed room with -Floating Hotels king sized bed. -Established on luxury cruises, located on river, sea or big lakes -Rooms are usually small & furnitures are fixed down -Luxury Hotels -long stay -These offer world class service providing restaurant and lounges, meeting rooms, dining facilities, These guest rooms contains furnishing, artwork, etc. Prime market for those hotels are celebrities, busi- -Airport Hotels ness executives and high ranking political figures. -Set up nearby the airport, for transit guest who stays overnight for flights -Resort Hotels Based on length of stay -Also termed as health resort or beach hill resort and so depending on their position and location. They cater a person who wants to relax, enjoy themselves at hill station. -Transit Hotel -Boatels -These are the hotel where gust stays for a day or even less, they are usually five star -A house boat hotels is refferred as boatels, and it can be very hotels. The occupancy rate is very high. These hotels are situated near airport. luxurious -Residential Hotel -Rotels -These are the hotel where guest can stay for a minimum period of one month and -Hotels on wheel up to a year. the rent can be paid on monthly or quarterly basis, and they provide sitting -Interior is done like hotel room, such as on the train room, bedroom and kitchen. -For small group of travelers -Semi residential Hotels -These hotels incorporate features of both transit and residential hotel. Based on theme Typology Deep Dive -Heritage Hotel Major Departments of Hotel -In this hotel a guest is graciously welcomed, offered room that have their own his- tory, serve traditional cuisine and are entertained by folk artist. These hotels put their best efforts to give the glimpse of their region. -Ecotels -These are environment friendly hotels. These hotel use eco friendly items in the room. -Boutique Hotels -This hotel provides exceptional accommodation, furniture in a themed and stylish Front Office Housekeeping manner and caters to corporate travelers. +Spas -Main function of this department is to give warm wel- -This department is responsible for cleaning and main- -Resort which provide therapeutic bath and massage along with other features come to the guest. It helps create good image in front taintaining hotel premises which include public area, of luxury hotels. of the guest. This is the first department where guest guest rooms, lobby, swimming pool etc. It works for -Most of luxury hotels have spas now. comes in contact. guest satisfaction through keeping the environment clean and ygiene. -It generates the maximum revenue for the hotel as it sells room to the guests. This is also includes sub depart- -Horticulture is one of the most important features of ments like reservation, Bell desk, and information desk. housekeeping department which deals with different types of flower arrangement and maintaining the gar- gen. Based on Target Market -Convention Hotels: -These hotels have large convention complex and cater to people attending a con- vention, conference Food & Beverage Service: Food Production: -Resort Hotels: -These leisure hotels are mainly for vacationers who want to relax and enjoy with their family. The occupancy varies as per season. These are spread out in vast areas so many -It is the department which serves food and beverage -It is the department which deals with the preparation resorts have solar powered carts for the transport of guest. to the guest in a very attractive and pleasing manner, of different types of food items. It is not a visible depart- -Suite Hotels which creates good impression on the guest. There are ment to the guest because it usually works in the back several kind of food and beverage outlet like restaurants, area. -These hotel offer rooms that may include compact kitchen. They cater to people bars, coffee shops, take away banquets etc. who are relocating act as like lawyers, executives who are away from home for a long -Different cuisine has their own kitchen and specialized business stay. -It is the second most revenue producing department of chef to work on it according to their skills. -Commercial Hotel the hotel. -They are situated in the heart of the city in busy commercial areas so as to get good -Bakery departments comes under this which include and high business. They cater mostly businessman. preparation of desserts, breads etc -Casino Hotels -Hotel with predominantly gambling facilities comes under this category they have guest room and food and operation too. These hotels tend to cater leisure and vacation travelers. Gambling activities at some casino hotels operate 24 hours a day and 365 days a year. Phase II User Group Travel trends and the U.S. demographics and economics driving those trends. Highlights Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In- include how the recession has impacted Millennials’ spending patterns, evolving trav- teger ac turpis euismod, consequat eros quis, porta est.
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