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Effectiveness of Product Placement in Hindi Movies (Topic Related to Advertising Media)
Marketing Management Effectiveness of Product Placement in Hindi Movies (Topic related to Advertising media) Prof. Smita.V Harwani SIPNA college of Engg. and Tech. Amravati. Sipna’s campus, in frount of Nemani godown, Badnera road, Amravati. Ph: (0721) 2522341, 2522342, 2522343 Abstract Media planners and brand marketers are looking for alternative media vehicles to reach at customers with a distinct message so that the memorability of the message increases and hence the brand name is popularised. A product placement is the inclusion of a product, package, signage, a brand name or the name of the firm in a movie or in a television programme for increasing memorability of the brand and instant recognition at the point of purchase. Placements can be in form of verbal mentions in dialogue, actual use by character, visual displays such as corporate logo on a vehicle or billboard, brands used as set decorations, or even snatches of actual radio or television commercials. This is a growing trend in Indian films for various reasons. This paper highlights the basic reasons for placing products and brands in films with special reference to hindi films and the effectiveness of these placements as a tool for enhancing the recall value of the brands in the long run. The paper proposes a category of placements that can be used by brand marketers to put their brands in the films and identifies the caveat for putting the brands in the films. This paper suggests about the modality and plot connections in bringing congruity in the presentation so that the brand placement does not look out of context. -
A Qualitative Review of Cruise Service Quality: Case Studies from Asia
sustainability Article A Qualitative Review of Cruise Service Quality: Case Studies from Asia Yeohyun Yoon 1 and Kyoung Cheon Cha 2,* 1 School of Hotel and Tourism Management, Youngsan University, Busan 48015, Korea; [email protected] 2 Department of Business Administration, Dong-A University, Busan 49236, Korea * Correspondence: [email protected] Received: 2 September 2020; Accepted: 29 September 2020; Published: 30 September 2020 Abstract: Although the cruise sector is considered an ‘unreplaceable’ form of tourism, with the cruise industry recording steady growth over the years, there is a lack of research and analysis on cruise ships themselves. Accordingly, this study sought to determine whether service quality differences among ships operating in the Asian market could suggest broader implications for the sustainability of the cruise industry. We chose the SERVQUAL framework for the analysis; we also employed the multiple case study method and topic synthesis to compare the service quality of three ships. Of the ships investigated—the Costa Victoria, Diamond Princess, and Superstar Virgo—the Diamond Princess had the highest service quality. Based on the results, we outlined suggestions for improving the quality of cruise services, including introducing the latest large ships and high-tech facilities, complying with the departure and arrival times of sailing schedules, improving the ratio of crew members per passenger, establishing a cruise personnel training system, and expanding membership program operations. Keywords: cruise; service quality; SERVQUAL; onboard attributes 1. Introduction Cruise tourism is one of the fastest growing tourism segments, and it has undergone significant transformation, especially in the last few decades [1,2]. -
Chup Chup Ke Tamil Movie Free Download in Hd
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GIA Reader, Volume 31, Number 3 (Winter 2021)
Vol. 31 No. 3, Fall 2020/Winter 2021 A Journal on Arts Philanthropy 2 Grantmakers in the Arts Reader: Volume 31, No. 3, Fall 2020/Winter 2021 RESEARCH Foundation Grants to Arts and Culture, 2018: A One-Year Snapshot ...................................................5 Reina Mukai Public Funding for the Arts 2020 ............................................................................................................12 Ryan Stubbs and Patricia Mullaney-Loss READINGS Centered. Elevated. Celebrated. Well Resourced. Welcome to Nonprofit Wakanda. .........................16 David McGoy DEI Work is Governance Work ................................................................................................................18 Jim Canales and Barbara Hostetter The Equity Builder Loan Program: Looking Toward Autonomy and Freedom from the Crisis Cycle ................................................................................................................................20 Quinton Skinner Equity. Equity. Equity. ..............................................................................................................................25 Shaunda McDill Arts Funders Should Build Stability and Resilience for Black Artists and Cultural Communities .......................................................................................................................26 Tracey Knuckles A Question of (dis)Trust: Lessons When Your Institution Gets Taken Down ....................................27 Anida Yoeu Ali and Shin Yu Pai San Diego/Tijuana: -
Vaccines from Bahrain, Which Are Under Probe, Are Chinese, Officials
WITHOUT F EAR OR FAVOUR Nepal’s largest selling English daily Vol XXIX No. 29 | 12 pages | Rs.5 O O Printed simultaneously in Kathmandu, Biratnagar, Bharatpur and Nepalgunj 34.4 C 2.5 C Friday, March 19, 2021 | 06-12-2077 Nepalgunj Jumla Vaccines from Bahrain, which are under probe, are Chinese, officials say Nepal’s drug regulator says it is consulting with foreign and health ministries, as the issue is not just technical but also concerns bilateral ties and diplomacy. ARJUN POUDEL Sinopharm’s BBIBP-CorV but not to KATHMANDU, MARCH 18 Sinovac’s CoronaVac. Nepal, however, has not rolled out A report on an investigation into Sinopharm vaccines yet. The Oxford- how 2,000 doses of Covid-19 vaccine AstraZeneca vaccine was the first to were brought to Nepal by a Bahraini get emergency use authorisation in prince was to be submitted on Nepal. The vaccine, manufactured by Thursday evening. the Serum Institute of India under the But officials on Thursday afternoon brand name of Covishield, is current- said that the vaccines were Chinese, ly being used in Nepal. not AstraZeneca as claimed before. Sheikh Mohamed Hamad Mohamed At least two officials at the Health al-Khalifa, the Bahraini prince, and Ministry, who did not wish to be his team landed in Kathmandu on named, said that the vaccines from Monday on an Everest mission. Bahrain are Chinese and developed The Nepali embassy in Bahrain on by Sinovac Biotech, for which Nepal Monday said in a statement that the has not granted emergency use prince’s team would be carrying 2,000 authorisation. -
THE BUCHAREST UNIVERSITY of ECONOMIC STUDIES The
THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES The Faculty of International Business and Economics The Department of Modern Languages and Business Communication of ASE Iuliu Hațieganu University of Medicine and Pharmacy Cluj- Napoca 7th International Conference: Synergies in Communication Bucharest, Romania, 22 - 23 November 2018 BEHIND THE SCREENS: A STUDY OF THE FILMS OF THREE INDIAN WOMEN DIRECTORS Minouti NAIK1 Abstract Indian films, even after 76 years of independence and 105 years of Indian Cinema, are a predominantly male domain. The percentage of women film makers, in the industry, is a mere 9.1%. Despite this, the films directed by women have compelled audiences to take notice, because of the wide spectrum of issues they have touched upon. Three women directors, whose movies have left an indelible mark on the audiences, include Tanuja Chandra, Meghna Gulzar and Gauri Shinde. This paper analyses the work of these three women directors, for the uniqueness of their themes and the characters they have sketched, and attempts to find out, what has led to their films being etched deeply, into the consciousness of their audience. This will be analysed against the backdrop of the realities of the society from which these films emerge, and as a reflection of the gender dynamics existing in Indian society. Keywords: Indian cinema, women, themes, characters, uniqueness 1. Introduction Men have sight, women insight. - Victor Hugo Victor Hugo‟s observation, penned down in his memoirs, might be an apt point to begin with, when one reflects upon films made by Indian women filmmakers. Despite films forming a very important facet of the Indian society and the fact that India completed 105 years of cinema, this year, the number of women making films in India is very small. -
Section 2: the China Model: Return of the Middle Kingdom
SECTION 2: THE CHINA MODEL: RETURN OF THE MIDDLE KINGDOM Key Findings • The Chinese Communist Party (CCP) seeks to revise the inter- national order to be more amenable to its own interests and authoritarian governance system. It desires for other countries not only to acquiesce to its prerogatives but also to acknowledge what it perceives as China’s rightful place at the top of a new hierarchical world order. • The CCP’s ambitions for global preeminence have been con- sistent throughout its existence: every CCP leader since Mao Zedong has proclaimed the Party would ultimately prove the superiority of its Marxist-Leninist system over the rest of the world. Under General Secretary of the CCP Xi Jinping, the Chi- nese government has become more aggressive in pursuing its interests and promoting its model internationally. • The CCP aims to establish an international system in which Beijing can freely influence the behavior and access the mar- kets of other countries while constraining the ability of others to influence its behavior or access markets it controls. The “com- munity of common human destiny,” the CCP’s proposed alter- native global governance system, is explicitly based on histor- ical Chinese traditions and presumes Beijing and the illiberal norms and institutions it favors should be the primary forces guiding globalization. • The CCP has attempted to use the novel coronavirus (COVID-19) pandemic to promote itself as a responsible and benevolent global leader and to prove that its model of governance is su- perior to liberal democracy. Thus far, it appears Beijing has not changed many minds, if any. -
HM 05 DECEMBER Page 10.Qxd
www.himalayanmail.com 10 JAMMU ☯ SATURDAY ☯ DECEMBER 05, 2020 ENTERTAINMENT The Himalayan Mail 'Om: The Battle Within': Aditya Roy Kapur's Sara Ali Khan shares the first blissful look of 'Atrangi Re' featuring Akshay Kumar! rebel soldier avatar is worth a watch! nand L. Rai's Om: The Battle Within' is one of the films have a magic that is unbeatable action-packed flicks which is going to A by any other filmmaker. hit the theatres next year and the ' Whether it is about display- shooting for the same has also begun. ing Varanasi ghats or show- Ahmed Khan has cast Aditya Roy Kapur casing a forbidden love be- and Sanjana Sanghi for the lead role in the tween two characters, film and this is going to be for the first time Anand knows how to por- when the actors will share the screen to- tray a love story on the gether. Now, the filmmaker has released screen. Recently, Sara Ali the first look poster of the action thriller Khan shared a sneak peek film and Aditya Roy Kapur has done a fab- of her look with Akshay Ku- ulous job with his look. The actor can be mar on social media. This is going to be for the first seen in a rebel soldier avatar. time, we will see Akshay and Aditya Roy Kapur shared the first look Sara sharing screen space. poster of Om: The Battle Within on Insta- Previously, a glimpse of gram and in the poster we can see the ruff Sara and Dhanush was gone and tuff look of Adi. -
COVID-19: Emerging Trials and Treatments
Emerging Therapies for CoVID-19 CAPT Ryan Schupbach, PharmD, BCPS, CACP Vice Chair, IHS National Pharmacy & Therapeutics Committee IHS COVID-19 TeleECHO Session September 17, 2020 OBJECTIVES • Identify evidence-based therapies for treatment of CoVID-19 SARS-CoV2 structure • Review clinical trial characteristics of Spike (S) emerging CoVID-19 therapies Envelope (E) Genome RNA Nucleocapsid (N) • Examine the availability and staging of Membrane (M) leading CoVID-19 vaccines Adapted from Jin Y et al. Viruses. 2020 March 7 2 DISCLOSURE STATEMENT Nothing to disclose • I have no financial relationships with commercial entities producing healthcare related products and/or services. 3 Potential Therapies: CoVID-19 • >1000 compounds theorized with potential against COVID-19 • 27 FDA-approved drugs initially identified as candidates (repurposing) • Over 20,000 safety-tested (unmarketed) compounds in FDA Database • 400,000 natural products available; many using supercomputers to identify computational matches (pharmacophore analysis) • Over 1200 clinical trials registered globally since March • Analysis showed 38% of trials had planned enrollment of <100 patients 1. Krogan, N. How COVID-19 Drug Hunters Spot Virus-Fighting Compounds. Scientific American. March 20, 2020. 2. US Food and Drug Administration. FACT SHEET. www.fda.gov/about-fda/fda-basics/fact-sheet-fda-glance 3. Stat-AppliedXL analysis. Data from ClinicalTrials.gov 4 4. Steele Ji. Medical Press. https://medicalxpress.com/news/2020-06-lab-naturally-compounds-potential-covid-.html. June 19, 2020 5 Kupferschmidt K, Cohen J (2020) Race to find COVID-19 treatments accelerates. Science (New York, NY) 367:1412–1413 6 FasterCures. The Milken Institute. © 2020 Milken Institute and First Person. -
Technocrats Finishing Academy Admissions-2020
Technocrats Finishing Academy Admissions-2020 OUR PROUD ALUMNI Famous Bollywood Rapper & Singer ABHINAV SHEKHAR TIT-S (CSE) I Batch 2014 1. Holi mein Rangeele (Directed by Remo D'Souza along with Mika Singh & Mouni Roy) 2. Hindustan (Patriotic anthem) 3. Loverfehmi (Valentine special) 4. Jogi (Party track) 5. Lakk Boom Boom (Punjabi Hip-hop) Technocrats Finishing Academy Represented INDIA International tth DEL FOLKORE 35 “UNESCO” Festival, “Italy” Dohfar International Folkfore and Handicraft Festival at Salalah,“Oman” International “Khajurao” Dance Festival 2020 Won Prize in Shubhani Sitoke (Classical Dancer) Rhythmic Global Annual 0111IT161106 Music-Dance Competition Recieved Padma Award and Rastriya Pratibha Samman (Govt. of India) Pride of M.P. (Percussionist) 0111CS191107 Got Talent Shree Samman in International Theatre Competition, Cuttack- Orissa Performed in Madhya Pradesh Foundation Day (Classical Singer) 0191CS161073 Won All India level singing competition “Sing Dil Se” Selected for Indian Idol season 10 (Classical Singer) 0191CS171174 Winner: National level singing competition, “Retina 2019” AIIMS Got selected for IIT Mumbai for classical singing Winner-RGPV youth festival State level singing competition 2019-20 0191CS171066 MTV Campus Ambassador and event manager Professional Courses offered by Finishing Academy Driving Driving is the most important hobby of the youth. It has become a required skill in present age for every student. We provide driving classes in our nishing academy that is given by professional trainers. We also provide learning certicate for Two wheeler and Four wheeler. Anchoring Anchoring improves condence level, presentation and skills of the students, which is helpful in professional world. We prepare students to face audience condently. Radio Jockey (RJ) The magnitude of a voice is amplied when there is rise in the RJ right direction. -
Media Dossier
MEDIA DOSSIER Period Covered: February, 2012 Subject: Monthly Media Dossier Medium Appeared in: Print & Online For internal circulation only Monthly Media Dossier February 2012 Page 1 of 82 PERCEPT AND INDUSTRY NEWS Percept Limited Pg 03 ENTERTAINMENT Percept Pictures Pg 08 Percept Sports and Entertainment - Percept S & E – Corp _____ - Percept ICE Pg 24 - Percept Entertainment Pg 26 - Percept Sports Pg 38 - Percept Art _____ - Percept Talent Pg 42 - P9 Integrated Pg 43 - Spark Entertainment _____ - Percept IP _____ Bollywood Corporation _____ MEDIA Allied Media Pg 45 Percept Out Of Home Pg 47 PK Online _____ Percept Activ Pg 48 COMMUNICATIONS Advertising Percept/H Pg 49 MASH Advertising _____ IBD India Pg 57 Percept Gulf _____ H & H Communication _____ Hakuhodo Percept Pg 60 Public Relations Percept Profile India Pg 64 IMC PERSPECTRUM _____ INDUSTRY & COMPETITOR NEWS Pg 66 Monthly Media Dossier February 2012 Page 2 of 82 PERCEPT LIMITED Nobody wanted to hire me Source: The Franchising World, Date: February 2012 issue ************** Is this needed, at all? Source: Mid-day.com, Date: February 25, 2012 While the city is abuzz with the latest news about Saif Ali Khan and a South African businessman, Iqbal Sharma's fight at Taj Mahal hotel recently, it is interesting what kind of reaction this altercation has evoked. While followers may be cleaved into the for-Saif, against-Saif camps, there are the skeptics who believe this may be a publicity stunt for Saif's forthcoming movie, Agent Vinod. While this may sound incredulous, it shows the trust deficit created by the huge hype and the publicity-ke-liye-kuch-bhi-karega tendency these days. -
Hindi DVD Database 2014-2015 Full-Ready
Malayalam Entertainment Portal Presents Hindi DVD Database 2014-2015 2014 Full (Fourth Edition) • Details of more than 290 Hindi Movie DVD Titles Compiled by Rajiv Nedungadi Disclaimer All contents provided in this file, available through any media or source, or online through any website or groups or forums, are only the details or information collected or compiled to provide information about music and movies to general public. These reports or information are compiled or collected from the inlay cards accompanied with the copyrighted CDs or from information on websites and we do not guarantee any accuracy of any information and is not responsible for missing information or for results obtained from the use of this information and especially states that it has no financial liability whatsoever to the users of this report. The prices of items and copyright holders mentioned may vary from time to time. The database is only for reference and does not include songs or videos. Titles can be purchased from the respective copyright owners or leading music stores. This database has been compiled by Rajiv Nedungadi, who owns a copy of the original Audio or Video CD or DVD or Blu Ray of the titles mentioned in the database. The synopsis of movies mentioned in the database are from the inlay card of the disc or from the free encyclopedia www.wikipedia.org . Media Arranged By: https://www.facebook.com/pages/Lifeline/762365430471414 © 2010-2013 Kiran Data Services | 2013-2015 Malayalam Entertainment Portal MALAYALAM ENTERTAINMENT PORTAL For Exclusive