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Effectiveness of Product Placement in Hindi Movies (Topic Related to Advertising Media)
Marketing Management Effectiveness of Product Placement in Hindi Movies (Topic related to Advertising media) Prof. Smita.V Harwani SIPNA college of Engg. and Tech. Amravati. Sipna’s campus, in frount of Nemani godown, Badnera road, Amravati. Ph: (0721) 2522341, 2522342, 2522343 Abstract Media planners and brand marketers are looking for alternative media vehicles to reach at customers with a distinct message so that the memorability of the message increases and hence the brand name is popularised. A product placement is the inclusion of a product, package, signage, a brand name or the name of the firm in a movie or in a television programme for increasing memorability of the brand and instant recognition at the point of purchase. Placements can be in form of verbal mentions in dialogue, actual use by character, visual displays such as corporate logo on a vehicle or billboard, brands used as set decorations, or even snatches of actual radio or television commercials. This is a growing trend in Indian films for various reasons. This paper highlights the basic reasons for placing products and brands in films with special reference to hindi films and the effectiveness of these placements as a tool for enhancing the recall value of the brands in the long run. The paper proposes a category of placements that can be used by brand marketers to put their brands in the films and identifies the caveat for putting the brands in the films. This paper suggests about the modality and plot connections in bringing congruity in the presentation so that the brand placement does not look out of context. -
Agneepath 2015 Hindi 720P Download
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Research Paper Impact Factor
Research Paper IJBARR Impact Factor: 3.072 E- ISSN -2347-856X Peer Reviewed, Listed & Indexed ISSN -2348-0653 HISTORY OF INDIAN CINEMA Dr. B.P.Mahesh Chandra Guru * Dr.M.S.Sapna** M.Prabhudev*** Mr.M.Dileep Kumar**** * Professor, Dept. of Studies in Communication and Journalism, University of Mysore, Manasagangotri, Karnataka, India. **Assistant Professor, Department of Studies in Communication and Journalism, University of Mysore, Manasagangotri, Karnataka, India. ***Research Scholar, Department of Studies in Communication and Journalism, University of Mysore, Manasagangotri, Karnataka, India. ***RGNF Research Scholar, Department of Studies in Communication and Journalism, University of Mysore, Manasagangothri, Mysore-570006, Karnataka, India. Abstract The Lumiere brothers came over to India in 1896 and exhibited some films for the benefit of publics. D.G.Phalke is known as the founding father of Indian film industry. The first Indian talkie film Alam Ara was produced in 1931 by Ardeshir Irani. In the age of mooki films, about 1000 films were made in India. A new age of talkie films began in India in 1929. The decade of 1940s witnessed remarkable growth of Indian film industry. The Indian films grew well statistically and qualitatively in the post-independence period. In the decade of 1960s, Bollywood and regional films grew very well in the country because of the technological advancements and creative ventures. In the decade of 1970s, new experiments were conducted by the progressive film makers in India. In the decade of 1980s, the commercial films were produced in large number in order to entertain the masses and generate income. Television also gave a tough challenge to the film industry in the decade of 1990s. -
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COMPOSITE REGIONAL CENTRE FOR PERSONS WITH DISABILITIES (DIVYANGJAN), CRC-BHOPAL LIST OF ADIP BENEFICIARIES FOR THE YEAR 2017-18 SNO. Name Address Camp / M/F Age Cast Income Type of Types of Date on which Cost of Total Subsidy Travel Whether Total of No. of Whether % NO. of District State Centre SC/ST/O Disabilit aid given aid given aid Fabricat Cost Cost Boardin any 12+13+14 days for accompa Aids BC/GN y ion / of aid Provided Paid to g and surgical + which nied by Fitment outstatio lodging correctio 15 stayed escort Charges n expenses n beneficia paid undertak ry en 1 Sabir S/O H No. 06 Centre M 12 Yrs OBC BPL OH BIL AFOPP 3/4/2017 1104 250 1354 1354 0 0 0 1354 100% 2Bhopal MP Mohd. Gali No. with Afzal 01 3.6"role Budhwara Khatik Pura Bhopal Mob- 99771219 83 2 Guddu B-sector Centre M 34 Yrs OBC BPL OH Right PTB 3/4/2017 2849 1176 4025 4025 0 0 0 4025 100% 1Bhopal MP Giri S/O 100 endo Sudama quarters Ranger Giri Piplani foot Bhopal Mob- 83497761 30 3 Rakesh Piplabadi Centre M 18 Yrs ST BPL OH Left PTB 3/4/2017 2849 1176 4025 4025 0 0 0 4025 100% 1Raisen MP S/O Geeta Duggariya endo Raisen Ranger Mob- foot 83492094 62 4 Shaista 03 Neem Centre F 34 Yrs Gen 36000/- OH Repaired 5/4/2017 270 0 270 270 0 0 0 270 100% R-2Bhopal MP D/O wali road PA BIL KAFO- Vasim gali no.02 S3 Áhmad Jinsi Chauraha Jahangira bad Bhopal Mob- 76919562 28 5 Hakim H No 10 Centre M 70 Yrs Gen BPL OH Right PTB 6/4/2017 2849 1176 4025 4025 0 0 0 4025 100% 1Bhopal MP Uddin S/O Chouki endo Abbas Ali Imamwad Ranger a Kumhar foot Pura Jumerati Bhopal- 462001 Mob- 77729046 92 6 Mahima H No Centre F 2 Yrs SC 36000/- OH BIL AFOPP 6/4/2017 904 100 1004 1004 0 0 0 1004 100% 2Bhopal MP Athankar 3472 PA with role D/O Ward No. -
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THE BUCHAREST UNIVERSITY of ECONOMIC STUDIES The
THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES The Faculty of International Business and Economics The Department of Modern Languages and Business Communication of ASE Iuliu Hațieganu University of Medicine and Pharmacy Cluj- Napoca 7th International Conference: Synergies in Communication Bucharest, Romania, 22 - 23 November 2018 BEHIND THE SCREENS: A STUDY OF THE FILMS OF THREE INDIAN WOMEN DIRECTORS Minouti NAIK1 Abstract Indian films, even after 76 years of independence and 105 years of Indian Cinema, are a predominantly male domain. The percentage of women film makers, in the industry, is a mere 9.1%. Despite this, the films directed by women have compelled audiences to take notice, because of the wide spectrum of issues they have touched upon. Three women directors, whose movies have left an indelible mark on the audiences, include Tanuja Chandra, Meghna Gulzar and Gauri Shinde. This paper analyses the work of these three women directors, for the uniqueness of their themes and the characters they have sketched, and attempts to find out, what has led to their films being etched deeply, into the consciousness of their audience. This will be analysed against the backdrop of the realities of the society from which these films emerge, and as a reflection of the gender dynamics existing in Indian society. Keywords: Indian cinema, women, themes, characters, uniqueness 1. Introduction Men have sight, women insight. - Victor Hugo Victor Hugo‟s observation, penned down in his memoirs, might be an apt point to begin with, when one reflects upon films made by Indian women filmmakers. Despite films forming a very important facet of the Indian society and the fact that India completed 105 years of cinema, this year, the number of women making films in India is very small. -
Q4FY19: a Phenomenal Show!
SECTOR UPDATE - MEDIA Q 4FY19: A Phenomenal Show! India Equity Research | Media Box office collections hit all-time highs in Q4FY19 with five, ‘non-Khan’, Bollywood movies crossing the coveted INR1bn mark - Uri (~INR2.4bn collection), Total Dhamaal (~INR1.55bn), Simmba (~INR1.4bn), Gully Boy (~INR1.4bn) and Kesari (~INR1.25bn). On the flip side, the quarter saw a face-off between producers and exhibitors over the virtual print fee (VPF), which threatens to be an overhang. Exhibitors are now focusing on innovations to differentiate themselves, which we believe will help them attract higher footfalls. However, we expect footfalls to be weak in Q1FY20 considering IPL, World Cup and general elections. We will watch out for: (1) VPF issue; (2) impact of Ind AS 116; (3) contagion risk of local body tax (LBT); and (4) OTTs’ aggression. Maintain ‘BUY’ on PVR. Multiplexes and producers battling on VPF payments \ Last month, Mr. Ronnie Screwvala had reportedly filed a complaint with CCI against top multiplex chains, over the virtual print fee (VPF) payments. VPF is typically charged ‘per- property’ by multiplexes on a ‘per-title (per movie) basis’, from the producers. Though, VPF income is a small portion of the overall revenue for multiplexes – less than 1% of PVR’s FY19E revenue in PVR’s case, the critical part is that the absence of VPF income will have a direct impact, though marginal, on EBITDA of the multiplexes. For PVR, VPF in FY18 was ~INR172mn, roughly ~4% of EBITDA. However, for INOX Leisure (INOX), VPF stood ~12% of the EBITDA. In case, CCI rules in favour of producers, we can expect a marginal hit on the multiplexes’ revenue and EBITDA respectively. -
Hrithik Roshan to Kick Start Season 2 of Live My Life on UTV STARS!
Hrithik Roshan to kick start Season 2 of Live My Life on UTV STARS! Kolkata based Fan gets a chance to live the Superstar’s life and meet him too! Mumbai, 16th October 2012: Picture a fan who, until now, has only dreamt of meeting his favorite Superstar. Wouldn’t it be wonderful if he got to live the Superstar’s life and spend time with him too? It would be a dream - come true! And that is precisely what UTV STARS did last year; realized the dreams of several die-hard Fans with the path breaking show, ‘Live My Life! Fans stepped into the shoes of their favorite Superstars and spent intimate moments with the Stars themselves! It was a sight that got etched in the minds of the Fan and audiences alike – something that they will hold on to for a long, long time. Come October 21st 2012 and die-hard fans of Bollywood superstars will have reason to rejoice yet again! For Live My Life will be back on our television screens as UTV STARS announces a Season 2 of the iconic show. The show Concept will continue to be as enchanting and captivating as Season 1! Of the many entries received by the channel, one lucky Fan will be handpicked by the Star himself/herself and will be brought to Mumbai to live his/her life amongst much glamour and revelry, for one whole day! This coveted day will encompass all the facets of the Star’s life - Luxury living and dining, meetings with the Star’s close friends and professional associates, personal messages in the form of videos and letters from the Star, precious gifts and mementos and finally an elaborate meeting with the Star himself/herself over a meal, a drive or possibly, a walk under the stars! Season 1 witnessed an overwhelming response to the very concept itself. -
NMMC to Hold Meeting with Ganesh and Navratri Mandals
The Dynamic Daily Newspaper of Navi Mumbai 30 June VOL. 13 • ISSUE 52 PAGES 12 • PRICE ` 1 2019 SUNDAY RNI No. MAHEN/2007/21778 POSTAL REGN. NO. NMB/154/2017-19/VASHI MDG POST OFFICE No GST on plots NMMC to hold meeting with transferred by CIDCO to NMMC for public amenities Ganesh and Navratri Mandals By Chandrashekhar Hendve Ruling (AAR). During NAVI MUMBAI: The its hearing, it was ruled By Chandrashekhar Hendve doubts on July 2 at tion, traffic police, fire such civic departments plots which are trans- that as per Indian Con- NAVI MUMBAI: The third floo,r NMMC department, without to celebrate the festi- ferred from the City stitution Act 243 W, Navi Mumbai Munici- headquarter, sector 15, which they cannot get vals in their respective and Industrial Develop- municipal corporation pal Corporation CBD Belapur. NMMC permission. areas. However, not all ment Corporation (CI- which is providing pub- (NMMC) has started a For the Ganeshotsav, Without all the neces- of these groups are like- DCO) to the Navi lic amenities and website for the benefit online permission pro- sary documents online ly to get the civic nod, services should not of all mandals and cess opened from June permission cannot be in case their pandals be charged GST groups seeking permis- are obstructing or en- from the plot which sion to celebrate the croaching upon public is given for the upcoming Ganeshotsav, spaces like roads and public use. Hence Navratri festivities and footpaths.” now the CIDCO other regional function. “It is a good thing while giving plot The civic website, that the civic body has to NMMC for pub- www.rtsnmmconline.com, started this online sys- lic use will not can be used by the in- tem, which was a suc- terested sarvajanik cess last year as well. -
Transnational Cinema: a Cross Culture Communication Medium Manu Sharma* Amity School of Communication, Amity University, Noida, India
un omm ica C tio s n s Sharma, J Mass Communicat Journalism 2014, 4:9 a & M J o f u DOI: 10.4172/2165-7912.1000219 o Journal of r l n a a n l r i s u m o J ISSN: 2165-7912 Mass Communication & Journalism Research Article OpenOpen Access Access Transnational Cinema: A Cross Culture Communication Medium Manu Sharma* Amity School of Communication, Amity University, Noida, India Abstract In recent times, in India, as in most other developing nations, there has been an exponential increase in global foray, whether be it of industry, multinational companies, or even art, both popular and otherwise. This has successively made the window of outlook wider and the border more porous, at least figuratively. It is the changes brought about by these transnational elements, mostly, cinema, and particularly those made during the last two decades that formed the core subject of this study. Keywords: Indian films; Indian transnational cinema; Cultural study Literature Review Introduction Culture and society The paper entitled Transnational Cinema: A Cross Culture In Indian context, the word culture has been derived from the Communication Medium, attempts to look into transnational cinema’s word ‘Kriti’, which means the reparation or reformations and is usually innate nature to network the national to the international, not only referred to as ‘sanskriti’, which means the cultivation or creation of in the panoptical sense but also with questions related to aesthetics, ‘sanskars’ (habits, values, beliefs). Elaborating upon the concept of ideas, and mostly factors pertaining to cross-culture communication, kriti, Leela Samson, in her paper on imbibing Culture at Kalakshetra especially in Indian context [1,2]. -
Assures Governor Make Statement In
K K M M Unnao rape accused UK PM Johnson's Par- West Indies tour a great Y Y C C MLA Kuldeep Singh Sen- liament majority down opportunity for Pant to un- gar's arms licences.... to one after by-election leash his potential: Kohli JAMMU SUNDAY AUGUST, 4 2019 VOL. 34 | NO. 214 | REGD. NO. : JM/JK 118/15 /17 | E-mail : [email protected] | www.glimpsesoffuture.com Cong wants PM to No move to change State’s special status; assures Governor make statement in NIT Srinagar Parliament on suspends classes J&K situation indefinitely *#'!*-! / %"#-! National Conference *#'!*-! Condemning the government's leader Omar Abdullah on decision to curtail the Amarnath Saturday said Jammu and National Institute of Yatra, the Congress on Saturday Kashmir Governor S P Malik Technology (NIT) said the entire country is worried has assured his party that no Srinagar has suspended and Prime Minister Narendra Modi its classes till further or- moves are planned on repeal- should make a statement in ders in view of the uncer- ing articles 370 and 35A of the Parliament on the current situa- tain situation in Kashmir. Constitution, or the state's tri- tion in Jammu and Kashmir. "This is for the informa- furcation. However, the for- Addressing a press conference tion of all the students of mer J&K chief minister said at the Congress office here, senior the institute that the class he wants an assurance on party leader Ghulam Nabi Azad work for all courses these issues from the Centre said the Amarnath Yatra has never stands suspended till fur- in Parliament on Monday as been curtailed, even when the pil- "the Governor is not the final motion in Parliament on for issuing the order for vacat- tice but "I would request them disturbance in the state. -
Q1, FY18-19 Vs Q1, FY17-18
INVESTOR UPDATE Q 1 , F Y 2018- 2 0 1 9 INVESTOR UPDATE Q 1 , F Y 2018- 2 0 1 9 Disclaimer Safe Harbor: - Some information in this report may contain forward-looking statements. We have based these forward looking statements on our current beliefs, expectations and intentions as to facts, actions and events that will or may occur in the future. Such statements generally are identified by forward-looking words such as “believe”, “plan”, “anticipate”, “continue”, “estimate”, “expect”, “may”, “will” or other similar words. A forward-looking statement may include a statement of the assumptions or bases underlying the forward-looking statement. We have chosen these assumptions or bases in good faith, and we believe that they are reasonable in all material respects. However, we caution you that forward-looking statements’ and assumed facts or basis almost always vary from actual results, and the differences between the results implied by the forward-looking statements and assumed facts or bases and actual results can be material, depending on the circumstances. You should also keep in mind that any forward- looking statement made by us in this report or elsewhere speaks only as of the date on which we made it. New risks and uncertainties come up from time to time, and it is impossible for us to predict these events or how they may affect us. We have no duty to, and do not intend to, update or revise the forward-looking statements in this report after the date hereof. The risks and uncertainties relating to these statements include, but are