Hrithik Roshan to kick start Season 2 of Live My Life on UTV STARS!
Kolkata based Fan gets a chance to live the Superstar’s life and meet him too!
Mumbai, 16th October 2012: Picture a fan who, until now, has only dreamt of meeting his favorite Superstar. Wouldn’t it be wonderful if he got to live the Superstar’s life and spend time with him too? It would be a dream - come true! And that is precisely what UTV STARS did last year; realized the dreams of several die-hard Fans with the path breaking show, ‘Live My Life! Fans stepped into the shoes of their favorite Superstars and spent intimate moments with the Stars themselves! It was a sight that got etched in the minds of the Fan and audiences alike – something that they will hold on to for a long, long time.
Come October 21st 2012 and die-hard fans of Bollywood superstars will have reason to rejoice yet again! For Live My Life will be back on our television screens as UTV STARS announces a Season 2 of the iconic show.
The show Concept will continue to be as enchanting and captivating as Season 1! Of the many entries received by the channel, one lucky Fan will be handpicked by the Star himself/herself and will be brought to Mumbai to live his/her life amongst much glamour and revelry, for one whole day! This coveted day will encompass all the facets of the Star’s life - Luxury living and dining, meetings with the Star’s close friends and professional associates, personal messages in the form of videos and letters from the Star, precious gifts and mementos and finally an elaborate meeting with the Star himself/herself over a meal, a drive or possibly, a walk under the stars!
Season 1 witnessed an overwhelming response to the very concept itself. Prominent celebrities such as Shahrukh Khan, Ranbir Kapoor, Priyanka Chopra, Katrina Kaif etc. were featured on the Show and all of them went out of their way to make the Fan feel special. Season 2, however, gets bigger as the hunt for the ‘Star’s biggest Fan’ goes pan India! From Shimla to Surat and from Bhopal to Bhubaneshwar, the show will witness Fans from all over the country!
What’s more! Season 2 will be kick started by none other than Bollywood Heart throb, Hrithik Roshan! Hrithik offered Kolkata based, young Jyoti Vishwakarma, the chance to step into his shoes for 1 whole day!
The episode was heartwarming to say the least. Jyoti got a chance to meet the people closest to Hrithik and do everything just like him! She met his fitness trainer, Chris, for a Hrithik style breakfast and grueling work out session, his close friends, Hakim Aalim, Karan Malhotra (director of Agneepath), Surily Goel over scrumptious lunch at a popular suburban restaurant, his wife, Suzanne Roshan and last but not the least, Hrithik himself over coffee! Both, Hrithik and the Fan, were overwhelmed to meet each other!
Season 2 will have 10 episodes in all and will feature some of the biggest celebrities of the industry a la season 1! Some of them being Hrithik Roshan, Saif Ali Khan, Kareena Kapoor, Preity Zinta, Arjun Rampal, Arjun Kapoor and Prabhu Deva.
Commenting on the launch of Season 2 of Live My Life, Nikhil Gandhi, Executive Director – Youth Channels, Media Networks, Disney UTV, said: “The Show gives a fan an opportunity to spend an entire day with his/her favorite Superstar. It has become immensely popular amongst viewers as it is a ‘dream-come true’ for them. Season 1 of the show received a phenomenal response from audiences nationwide. We’ve been flooded with Fan mails and requests to bring back the show and feature more celebrities whose lives audiences would want to live. UTV STARS has been able to strike the right chord and churn out content that re-iterate our promise of being the intimate insider of Bollywood!”
Commenting on his association with the show, Actor Hrithik Roshan, said: “I had a great time doing Live My Life. Normally, we are so busy in our lives that we never get to really know a fan. But because of the format of this show, I really got to know Jyoti and it was delightful! For me meeting Jyoti, the fan who lived my life on the show, was an experience I will remember for a long, long time. She came from Kolkatta to Mumbai for the first time in her life for this show.”
Live My Life 2 is therefore a dream catcher’s statement to a life full of glamour, glitz and grandeur. It is a show that delivers on UTV STARS’ promise of being the intimate insiders of Bollywood and bringing the Star and the Fan closer!
Tune in to the first episode of Live My Life 2, featuring Hrithik Roshan and his biggest Fan, Jyoti Vishwakarma, this Sunday, 21st October 2012 at 7pm only on UTV STARS!
About UTV STARS:
UTV STARS – the official channel of Bollywood, is a mass specialty entertainment channel launched in August 2011 with a view to provide the average viewer with exceptional Bollywood content that has never been seen or experienced before and bring Bollywood closer to its audiences, thereby becoming the intimate insider of Bollywood. Right from Original Programming formats that boast of path breaking shows such as Live My Life, Up, Close and Personal with PZ , Superstar Santa, Lux The Chosen One to taking the brand on-ground via prestigious associations with the ‘People’s Best Dressed Show’, the Lap Buddh Circuit After Parties , Cosmopolitan Fun and Fearless Awards, IIFA Awards 2012, to owning its very own on – ground IP, the ‘Walk of the Stars’ – an iconic tribute to Indian Cinema; the Brand has left no stone unturned in establishing UTV STARS as a premier and ultimate destination for Bollywood.
UTV STARS was the only Indian channel to be launched simultaneously in India and the Middle East.The channel was launched in the UK market in June 2012. UTV STARS is today, amongst the top Bollywood Entertainment channels in the country!